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Nathan Joseph Mendes (born 2 June 2001), known professionally as Tsumyoki[a] (or simply Yoki), is an Indian rapper, singer-songwriter, and record producer. He gained popularity from his single track release, "White Tee" (2019), and gathered subsequent media attention through his album Daboij (2021), the EP Way Too Messy (2021), featuring fellow Goan rapper, Kidd Mange and the single "Pink Blue" (2022), featuring Bharg. According to Tsumyoki, his stage name alludes to ideas of "vision, productivity and a positive mindset".

Key Information

Tsumyoki is one of the leading artists from Goa and is credited for revolutionizing the English genre of Hip hop music in the Indian coastal state of Goa. He is the first Goan music artist and the youngest member at age 19, to be signed by DIVINE's record label, Gully Gang Records in 2021.[2] He was also featured in Goan Insider's 50 Most Influential People of 2021[3] and has been described by ItsGoa magazine as Goa's best rapper.[4]

Early life

[edit]

Nathan Joseph Mendes was born on 2 June 2001 in Margao, Goa to Gianna Alba Araujo Soares Mendes and Sanjeev Peter Mendes. He has an elder sister, Sneha (born 1998). His maternal grandfather, Joe, was also a musician, who died in 2018. Tsumyoki completed his Higher Secondary School Certificate (HSSC) from The King's School. He later graduated with a Bachelor of Arts degree from St. Xavier's College, Mapusa.

Career

[edit]

2018–2019: Early career

[edit]

Tsumyoki started his career in music in his late teenage years, beginning at age 17. His primary aim was to explore various music genres beyond just rap. He credits his mother and family for supporting him throughout his musical career and considers artists like XXXTentacion, Juice WRLD, Drake, Eminem, Post Malone, Ski Mask the Slump God and Michael Jackson as his role models. During an interview, Tsumyoki shared how he commenced his career with ₹8,000 (equivalent to ₹11,000 or US$130 in 2023), struggling to afford essential technical equipment. He had to depend on his mother as he needed more money to start his musical career with proper equipment. He then performed for her to convince her to pay for his equipment.[5][6]

Tsumyoki first began pursuing music as a hobby in 11th grade. He discussed the difficulties he encountered when trying to establish himself in the rap scene with the The Navhind Times, recounting instances of waiting outside clubs with a USB flash drive containing his music in the hopes of catching the attention of popular artists. In addition, he notes the lack of widespread backing for indigenous musicians in Goa who crafted their own music, requiring him to work towards gaining visibility.[7]

2019–2020: Rise to success

[edit]

Tsumyoki's breakthrough came from his single track release, "White Tee", in 2019. The music video was mainly shot in Fatorda and other locations, featuring participation from several of his supporters. Tsumyoki further stated in an interview that, "White Tee signifies a mindset, for example, if you're wearing something white, you ought to not get dirty. Similarly, it means you don't need people's negativity affecting your perspective".[8]

In October 2019, Tsumyoki scheduled the release of the music video for "Save Me" but the project was subsequently postponed. He claims that his stage name "Tsumyoki" was inspired after "waking up on a regular day and looking at himself in the mirror". Tsumyoki's music is influenced by American culture and he attempted to bring forth more elements of Indian culture in his work.[8]

At the age of 18, Tsumyoki started performing at clubs and judged several college events. Tsumyoki and DJ Skeletron collaborated in the single track "Go Hard" which was released on 4 August 2019. Following this, a gastropub in Candolim offered him his first show.[8]

In November 2020, Tsumyoki produced "Ketta", a single by Bongisio, a Merces based music artist. The single was mastered and recorded by 2jaym. He has collaborated with local music artists, producers and influencers like JD, 2Jaym, Elttwo, ZaDaRapper and ZB Memes.[9]

2021–present: Way Too Messy, A Message from the Moon and other work

[edit]

On 4 September 2021, Tsumyoki released his 15-minute maiden EP, Way Too Messy, it included five tracks with themes of cancel culture, ambition and self discovery. The inspiration behind it was when he and Daniel Sequeira professionally known as Kidd Mange, were invited to the Gully Gang camp, wherein they were involved in making music. The decision to produce the EP was made at that juncture, and it was well-received by the Gully Gang team. Within two days, three songs were finalized, and the remaining two were subsequently incorporated.[10]

Tsumyoki participated in the 2021 Goa Rap Cypher, where he played a role in both production and performance. Together with nine local artists,[10] they used this platform to raise awareness about significant challenges such as the Mollem situation affecting the region of Goa.[7]

In 2022, he released the upbeat single "Pink Blue" featuring Bharg, which became a hit and has amassed 9 million streams on Spotify as of January 2026.[11]

On June 2, 2023, Tsumyoki released his third studio album, A Message from the Moon, which toggles between the soft pop, Afropop, and trap sounds.[12][11] In the same year, in September, he released the deluxe version of the album which featured four new tracks, featuring Bharg, rappers Calm, Yashraj, and Connor Price, including a remix of "Pink Blue", which featured Price.[13]

In May 2024, he released the single, "WHAT CAN I SAY". This featured Indian rapper and YouTuber Arpit Bala as the lead single from his EP HOUSEPHULL, which was released the following month.[14][15]

In 2025, he released the single "DON'T EVEN TEXT", featuring Indian indie singer Gini, which blended his indie rap sound with sleek melodies, and became a hit. He performed the single alongside Gini at the 2025 YouTube Fanfest. Tsumyoki also contributed background vocals for the trailer of the 2025 Hindi film Dhurandhar.[16][17]

Goa Trap Culture

[edit]

Tsumyoki is one of the founding members of the boy band known as Goa Trap Culture (GTC) or the GTC crew. As of February 2021, the band includes local Goan music artists Elttwo, 2jaym, and Kidd Mange. They are best known for their 2021 album Daboij, which features a mix of genres such as pop, rock, indie, R&B/soul, hip- hop, rap, and trap music. The album also features guest artists including Vash and Yelhomie, and production from CapsCtrl on some of the beats.[18]

Some of the popular tracks from the album were "Jackets" and "Flex Bomb" which were particularly favored by the GTC crew. These tracks showcased the influence of diverse music genres such as pop/emo and rap/hip- hop. In an interview with Goan Insider, the crew expressed that the album's title was derived from the camaraderie that united them. 'Daboij' simply means 'The Boys'. The initial work on the album began before the COVID-19 pandemic and took about a year to complete.[18]

The band also mentioned that XXXTentacion, Tyler, the Creator, MF Doom, Anson Seabra, J. Cole, Juice Wrld, Lauv and Nucleya were some of their inspirations for each of their tracks. Nucleya advised them on their vocal approach. One of the singles featured on the album, "Sorpotel", is a reinterpretation with Goan influences. It was originally composed by Tsumyoki's grandfather, Joe, who died in 2018 without receiving credit for his work. As of 2021, the GTC crew plans to collaborate with Oliver Tree, Ritviz, and Divine in the near future.[18]

Discography

[edit]

Albums

[edit]
Year Album Track Artist(s) Producer(s) Notes
2018 RIP "Rest Easy Bro" Tsumyoki
"Phantom"
"Memories"
"Disguise (Interlude)"
"I Luv Fake Frnds"
"Stairway to Hell"
"Brown Eyes" Tsumyoki ft. Kunal
"All Love Everything's Yours" Tsumyoki
"Aley"
"Dirty"
"Flex Therapy"
"No Paint"
"Distorted Lullabies"
2019 The Art of Flexing "Introduction The Art of Flexing" Tsumyoki & ZaDaRapper
"Tokyo Drift!"
"VIPERZ"
"Super Saiyan!"
"Metallic Fade"
"Goa Trap Culture"
"The Cure"
2020 This Mixtape Is Garbage "Cake" Tsumyoki
"Candyland" Tsumyoki Tsumyoki
"Beast Mode" Tsumyoki & Kidd Mange
"All Black Trap Trap" Tsumyoki & ZaDaRapper
"Ballin' We Ballin'" Tsumyoki & 2jaym
"Lef Wris" Tsumyoki
"Gorilla" Tsumyoki, OV3RDRIVE & Kunal
"Girls" Tsumyoki & Skeletron
"Polish" Tsumyoki
"India Type Shiz"[6] Tsumyoki Tsumyoki
2021 Daboij[18] "Jackets" Goa Trap Culture, Tsumyoki, Kidd Mange, 2jaym & Elttwo Tsumyoki
"Actin' Tuff" Goa Trap Culture, Tsumyoki, Elttwo, Kidd Mange & 2jaym
"Auction" Goa Trap Culture, Tsumyoki & Kidd Mange
"I've Had Enough" Goa Trap Culture, Tsumyoki & 2jaym
"Soul Food" Goa Trap Culture, Tsumyoki, Kidd Mange, Elttwo, 2jaym & Jaden Maskie
"Pardon" Goa Trap Culture, Tsumyoki, Elttwo, 2jaym & Jaden Maskie
"Yoki's Interlude" Goa Trap Culture & Tsumyoki
"Flex Bomb" Goa Trap Culture, Tsumyoki, Kidd Mange, ft. Vash & Yelhomie
"Dumb Shit!" Goa Trap Culture, Tsumyoki & Kidd Mange
"Bussin'" Goa Trap Culture, Tsumyoki & Kidd Mange
"Sorpotel" (Bonus Track) Goa Trap Culture & Tsumyoki
2023 A Message from the Moon[19] The Message Tsumyoki Tsumyoki
Falling Down
It's Aight Tsumyoki, Prophet Joegus
Perfect Life Tsumyoki
Feel Okay
Run Away Tsumyoki, Jaden Maskie
On My Way Tsumyoki, Elttwo
Fonkey Monkey Tsumyoki, Kidd Mange Tsumyoki, Bharg
Figure Out Tsumyoki
Hard Enough
Baphomet
Blazing Over Tsumyoki, 2jaym
Chicken Wings Tsumyoki Tsumyoki
2023 A Message from the Moon (Deluxe)[13] The Message Tsumyoki Tsumyoki
pictures that broke my heart Bharg
Be Friends Tsumyoki, Bharg Tsumyoki, Bharg
BREAKSHIT! Tsumyoki, Calm, Yashraj Tsumyoki
Pink Blue - Remix Tsumyoki, Connor Price Tsumyoki, Bharg, Prashant!
Falling Down Tsumyoki Tsumyoki
It's Aight Tsumyoki, Prophet Joegus
Perfect Life Tsumyoki
Feel Okay
Run Away Tsumyoki, Jaden Maskie
On My Way Tsumyoki, Elttwo
Fonkey Monkey Tsumyoki, Kidd Mange Tsumyoki, Bharg
Figure Out Tsumyoki
Hard Enough
Baphomet
Blazing Over Tsumyoki, 2jaym
Chicken Wings Tsumyoki Tsumyoki

EPs

[edit]
Year EP Track Artist(s) Producer(s)
2021 Way Too Messy[20] "Way Too Messy" Tsumyoki & Kidd Mange DreddAf, Karan Kanchan & Tsumyoki
"All Black Trap Trap 2" Tsumyoki & Kidd Mange Tsumyoki
"Pao Wala" Tsumyoki, Kidd Mange
"No Games" Tsumyoki, Kidd Mange
"Commentz" Tsumyoki, Kidd Mange
2024 HOUSEPHULL[21] "HOUSEPHULL!" Tsumyoki
"WORK4ME!" Tsumyoki
"KABADDI!" Tsumyoki
"MONEY DANCE!" Tsumyoki, Gravity
"WHAT CAN I SAY?" Tsumyoki, Arpit Bala
"so scared" Tsumyoki

Singles and collaborations

[edit]
Year Track Artist(s) Producer(s) Note(s)
2018 "Prime Time" Tsumyoki
"Ultimate" Tsumyoki
"Pu$$y B!tchez!" Tsumyoki
"Sick" Tsumyoki
"Hugs, Kisses & Heartbreaks" Tsumyoki
"Sleep [RIP XXXTENTACION]" Tsumyoki
"All White" Tsumyoki
"Faces" Tsumyoki
"Strong" Tsumyoki
"w e ' r e a l l g o i n g d o w n" (Remastered) Tsumyoki
"SpongeBob Trappin'" OV3RDRIVE ft. Tsumyoki
"Heartbeats" Tsumyoki
2019 "Rest in Suicide" Tsumyoki
"Who Make Fun of My Wrist?!" Tsumyoki
"White Tee"[22] Tsumyoki
"White Tee" (Acoustic) Tsumyoki
"Go Hard" Skeletron & Tsumyoki
"Headphones"[22] 2jaym & Tsumyoki
"Budapest" Tsumyoki & Kidd Mange Tsumyoki
2020 "Friends" Tsumyoki
"Broken Heartz Freestyle" Tsumyoki
"The Way I Fall in Love" Tsumyoki, 2jaym & Jaden Maskie
"Never Let Go" Elttwo & Tsumyoki
"La Vida" Skeletron & Tsumyoki
"I've Had Enough" Tsumyoki & 2jaym ft. Goa Trap Culture
"KETTA" Bongisio Tsumyoki
2021 "Oh Geez"[23] Yelhomie & Tsumyoki Tsumyoki
"Big Shots!" Moko Koza, Yelhomie & Tsumyoki Tsumyoki
"Sunlight"[24] Tsumyoki Tsumyoki Debut single under Gully Gang Records
"Run Around Town"[25] Skeletron, Tsumyoki & Elttwo Skeletron
2022 "Pink Blue"[5] Tsumyoki & Bharg Tsumyoki, Bharg & Prashant
"Ek Do Ek"[26] Tsumyoki & Rawal Tsumyoki
"idk" Tsumyoki & Karan Kanchan Karan Kanchan
"Feel Okay"[27] Tsumyoki Tsumyoki & Bharg
2023 "Perfect Life" Tsumyoki
2024 "all over again" Tsumyoki, Falze Tsumyoki, Falze
2024 "WHAT CAN I SAY?"[14] Tsumyoki, Arpit Bala Tsumyoki From the EP HOUSEPHULL by Tsumyoki
2024 "lightyears" Nucleya, Tsumyoki, Da Fyer Nucleya From the EP Chamkillah by Nucleya
2025 "WANT IT ALL"[15] Tsumyoki, MC Square Adil
"car keys" Tsumyoki, Venserto lil help
"DON'T EVEN TEXT"[16] Tsumyoki, gini Tsumyoki

Awards and nominations

[edit]
Year Award Category Song Result Ref
2023 MTV Europe Music Awards Best India Act It's Aight ft. Prophet Joegus Won [28][29]

Tours

[edit]
  • A Message from the Moon Tour (2023)[30]

Notes

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Tsumyoki

View on Grokipedia
from Grokipedia
Nathan Joseph Mendes (born 2 June 2001), known professionally as Tsumyoki, is an Indian rapper, , and based in . Born and raised in the state, he began creating music at age 17, blending hip-hop, pop, and introspective lyrics primarily in English to distinguish his sound within 's predominantly rap scene. Tsumyoki debuted in 2018 with the single "Spongebob Trappin'" and achieved early breakthrough by signing with Gully Gang Records in 2021 as its youngest member and first Goan artist. His rise includes popular singles like "Pink Blue" and "Don't Even Text," collaborations across genres, and recognition such as the 2023 EMA Best Local Act () award. Featured in outlets like India as part of the Future of Music 2025, Tsumyoki emphasizes authentic expression and genre fusion to foster a peaceful, reflective listener experience reflective of his stage name's conceptual origins.

Early life

Childhood and family influences

Nathan Joseph Mendes, professionally known as Tsumyoki, was born in , , , in 2001 to Gianna Mendes and has credited his mother with profoundly shaping his resilience and drive. Growing up in a family that emphasized perseverance amid hardships, Mendes described his own childhood as difficult, during which his mother's example of overcoming adversity became a core motivator for personal achievement. Raised in Goa's coastal environment, known for its beach-centric lifestyle and tourism-driven economy, Mendes encountered pervasive stereotypes portraying as laid-back and perpetually vacationing rather than industrious or creatively ambitious. These perceptions, often voiced by outsiders questioning whether Goan life entailed constant leisure without work obligations, contrasted with his family's push toward and contradicted the underlying cultural vibrancy of local scenes that fostered early exposure to expressive outlets. His mother's encouragement, rooted in her own background of economic struggle and familial effort to rise above it, instilled a value system prioritizing hard work and emotional authenticity over superficial relaxation.

Entry into music

Tsumyoki began creating music at the age of 17 in 2018, self-teaching production, mixing, and mastering skills without formal training. He utilized rudimentary home setups to produce tracks, focusing initially on English-language content in contrast to the Hindi-centric trends prevalent in Indian hip-hop at the time. His early experiments involved integrating hip-hop beats with elements of pop and electronic , driven by a desire to channel personal experiences into accessible expressions. This approach allowed him to craft songs that prioritized emotional authenticity over rigid genre boundaries, often performed live in clubs despite age restrictions. The release of his debut single "Spongebob Trappin'" on December 5, 2018, in collaboration with OV3RDRIVE, marked his independent entry into the scene with a playful trap track centered on humorous, relatable narratives.

Career

Early independent releases (2018–2019)

Tsumyoki began his musical career as an independent artist in 2018, self-releasing tracks primarily on to experiment with trap-influenced English-language rap. His debut single, "," uploaded in April 2018, exemplified raw, DIY production but was later deleted from platforms, reflecting early efforts to build a personal sound without institutional support. Subsequent 2018 releases included "Strong" in October, showcasing aggressive flows and minimalistic beats, alongside tracks like "Spongebob Trappin'" in December, which incorporated playful sampling amid heartfelt lyrics on personal struggles. In 2019, Tsumyoki continued this independent phase with "White Tee," released on June 30, marking his first track to generate noticeable local attention in for its trap elements and themes of heartbreak intertwined with aspirations for luxury. Despite these efforts, traction remained limited, as the Goa hip-hop scene lacked infrastructure, with Tsumyoki noting the absence of a supportive local ecosystem for English rap. As a Goan artist, Tsumyoki encountered stereotypes portraying locals as laid-back, which clashed with the high-energy demands of hip-hop, compounded by India's preference for Hindi-dominant rap and a small audience for English-language content from non-mainstream regions. These releases highlighted a DIY , with Tsumyoki handling production and distribution himself, fostering genre experimentation like blending trap with regional influences but yielding primarily underground buzz confined to Goan circles rather than national breakthrough.

Signing with Gully Gang and initial breakthroughs (2020–2022)

In 2021, Tsumyoki, born Nathan Mendes, signed with Gully Gang Entertainment, the record label founded by Indian rapper DIVINE, becoming the youngest artist on the roster at age 19 and the first from the state of Goa. The signing, announced publicly around May 31 via Gully Gang's YouTube channel, marked a shift from independent releases to label-backed production resources, including professional studios and collaborations that elevated his output. This affiliation provided Tsumyoki with mentorship from DIVINE, whom he described as a "dream" collaborator, enabling structured growth amid Goa's limited hip-hop infrastructure. The label deal facilitated Tsumyoki's first major release under Gully Gang: the collaborative EP Way Too Messy with fellow Goan rapper Kidd Mange, issued on September 14, 2021. Produced by DreddAf and Karan Kanchan, the project featured the title track as its , released August 31 with an official that showcased trap-influenced beats and bilingual lyrics blending English and elements for broader appeal. This EP represented an initial breakthrough, garnering streams on platforms like and while highlighting Tsumyoki's role in representing Goan ambition through themes of hustle and excess, countering stereotypes of the region as solely leisure-focused. During this period, Tsumyoki built momentum through digital channels, leveraging and for promotional clips and freestyles that amplified his visibility from local Goan audiences to national hip-hop circles. The Gully Gang backing facilitated higher production quality, contributing to increased engagement and positioning him as a pioneer for English-dominant rap from non-metro , though mainstream chart success remained nascent until later years.

Mainstream success and evolution (2023–present)

Tsumyoki's debut solo album A Message from the Moon, released on June 2, 2023, featured 13 tracks delving into personal emotions, including , heartbreak, and self-reflection, marking a shift toward more songwriting compared to his prior mixtapes. The project, produced under Gully Gang Records, received a deluxe edition in December 2023 with additional tracks like "PTBMH (Pictures that broke my heart)" and collaborations such as "Be Friends" featuring Bharg. This release propelled his visibility, culminating in a win for Best Indian Local Act at the on November 12, where he outperformed nominees including Divine, , and . Building on this momentum, Tsumyoki released singles "all over again" with Falze on February 29, 2024, and "WHAT CAN I SAY?" featuring Arpit Bala later that year, both emphasizing melodic trap elements and emotional vulnerability. His EP HOUSEPHULL, dropped on June 2, 2024, comprised six tracks that highlighted his deepening attachment to self-production and beat-making, blending upbeat with Goa-influenced trap sounds. In 2025, the collaboration "Don't Even Text" with Gini, released August 28, garnered significant streams and live performances, including at Fanfest , further showcasing his evolving pop-rap fusion. Tsumyoki's trajectory reflects a pivot toward global hip-hop influences, incorporating English-language flows that face domestic hurdles in India's Hindi-dominant market but yield overseas appeal, as evidenced by over 600,000 monthly listeners and growing international playlist placements. This phase underscores his adaptation of regional trap roots into broader, fusion-oriented releases, prioritizing production authenticity amid rising commercial metrics.

Musical style and influences

Genre blending and production techniques

Tsumyoki's musical output is characterized by a deliberate fusion of hip-hop foundations with pop melodies, trap rhythms, and occasional or rock influences, allowing him to shift genres fluidly according to creative impulses rather than rigid categorization. This genre-bending approach manifests in tracks that integrate introspective flows with high-energy, mosh-pit-ready dynamics, prioritizing sonic experimentation over conventional boundaries in Indian hip-hop. His association with "," a style emerging from his early collaborations and crew activities, incorporates trap's heavy bass and hi-hats with localized Goan electronic undertones, distinguishing it from mainstream desi hip-hop by emphasizing English-language delivery amid regional experimentation. In production, Tsumyoki employs self-sufficient techniques rooted in his role as an , handling composition, mixing, and mastering without external dependencies, a practice evident since his independent releases around 2019. Beginning with setups, he translates initial ideas—such as chord progressions—directly into workstations, focusing on layered beats and heartfelt sonic textures that evoke emotional depth over lyrical dominance in builds. This independent evolution enables polished outputs blending multiple genres seamlessly, as seen in his use of software-driven synthesis to merge trap percussion with pop hooks, often favoring authentic mood-driven arrangements against commercial formulaic trends. His primary reliance on English phrasing, interspersed with Hindi-English hybrids, enhances accessibility while maintaining a production-centric that underscores beats as the core vehicle for genre fusion.

Lyrical themes and inspirations

Tsumyoki's lyrics frequently explore themes of emotional vulnerability, personal healing, and self-empowerment, drawing from introspective experiences rather than confrontational bravado common in hip-hop. Influenced by artists like , whose music aided his own emotional recovery, Tsumyoki incorporates motifs of struggles and relational , as evident in albums like A Message from the Moon, which blends tragic, loving, and celebratory narratives to reflect authentic self-expression. Central to his songwriting is a commitment to positivity and resilience, embodied in his derived from the Japanese term tsuyoki (""), which symbolizes vision, , and an optimistic outlook amid adversity. This counters cynicism by emphasizing self-belief and growth, often rooted in familial bonds, particularly his mother Gianna Mendes, whom he credits as a primary motivator and dedicates his ambitions to, such as aspiring for a Grammy in her honor. His inspirations extend to Goan cultural elements and global hip-hop figures like , Drake, and , fostering lyrics that prioritize universal human experiences—, maturity, and unfiltered —over political or divisive . Since beginning songwriting at age 17, Tsumyoki views music as a direct outlet for personal identity, avoiding abstracted ideals in favor of causal reflections on relationships and inner strength.

Contributions to Indian hip-hop

Development of Goa Trap

Tsumyoki, born Nathan Joseph Mendes, co-founded Goa Trap Culture in 2019 alongside schoolmates Kidd Mange, Elttwo, and 2jaym, marking the empirical origins of the Goa Trap subgenre through collaborative experimentation in Goa's local music scene. This style fused American trap's heavy 808 basslines and hi-hat patterns with Goan party rhythms and electronic influences, reflecting the region's vibrant nightlife and coastal identity rather than relying on touristic stereotypes. Early tracks like the 2019 single "Goa Trap Culture" demonstrated this blend, incorporating trap beats with lyrics celebrating regional pride and high-energy flows suited to Goan beach parties. The subgenre's development accelerated with independent releases on platforms such as SoundCloud and YouTube, where videos for songs like "BUDAPEST" (2019, featuring Kidd Mange) and "India Type Shiz" (2020) garnered initial traction, emphasizing authentic Goan narratives over mainstream Hindi rap dominance. Tsumyoki's signing to Gully Gang Records in 2021 provided label support, enabling the release of the crew's debut album Daboij that year, which structured the sound with tracks like "Jackets" showcasing emo-infused trap elements tailored to Goan youth experiences. This positioned Goa Trap as a regional export, promoting rap's growth in Goa where Tsumyoki actively advocated for local culture development amid limited infrastructure.

Broader impact on regional and English-language rap

Tsumyoki's emergence as an English-language rapper from has challenged the predominance of rap in Indian hip-hop, demonstrating viability for non-metro, regional voices in a landscape historically centered on urban -speaking artists. Signed to Divine's Gang Records in 2021 as its youngest member at age 19 and the first from , he gained national exposure through the label's platform, which facilitated collaborations and distribution beyond local circuits. This affiliation amplified Goan perspectives in mainstream discourse, with his tracks achieving crossover streams that reflect appeal across linguistic divides. His Spotify metrics underscore this expansion, with approximately 600,000 monthly listeners as of , signaling sustained engagement from diverse Indian audiences and international followers. By prioritizing English lyrics rooted in personal Goan experiences, Tsumyoki has modeled an alternative to Hindi-centric conformity, encouraging self-reliant production among regional creators who might otherwise face barriers in label ecosystems favoring established languages. As a founder of Trap Culture (GTC) in tandem with his solo work, he has fostered a local ecosystem for hip-hop experimentation, promoting rap's development in where it previously lacked infrastructure. This has indirectly influenced English-language rap's regional diversification, as his trajectory—culminating in the 2023 MTV Europe Music Award for Best Indian Act—validates non-Hindi paths, inspiring emerging artists from peripheral areas to pursue authentic, expressions over assimilation into dominant trends.

Discography

Studio albums

A Message from the Moon, Tsumyoki's debut solo studio , was released independently on June 2, 2023, comprising 13 tracks clocking in at 44 minutes. The project functions as an emotional outlet, integrating real-life personal experiences into its lyrical and sonic framework, with prominent themes of and . Tsumyoki managed primary , writing, and production duties, supplemented by additional production from Bharg, emphasizing self-sufficiency in its creation. A deluxe edition expanded the to 17 tracks and 58 minutes, issued on December 8, 2023.

Extended plays (EPs)

Tsumyoki's extended plays represent concise projects that facilitate stylistic experimentation, particularly in blending trap influences with evolving production techniques amid his album releases. These shorter formats, typically under 20 minutes, allow for swift iteration on genre fusions like Goa Trap elements with house-inspired beats, enabling rapid fan feedback through streaming platforms. The collaborative Way Too Messy EP, released September 14, 2021, with Kidd Mange, spans five tracks over 15 minutes and emphasizes aggressive, mosh-pit-ready trap energy in its title track, produced by DreddAf and Karan Kanchan. This project marked an early venture into high-octane, beat-heavy collaboration, prioritizing raw delivery and repetitive flows suited to live settings. HOUSEPHULL, Tsumyoki's first solo EP, arrived on June 2, 2024, featuring six tracks totaling 13 minutes, with self-production on key cuts like the title track. It explores a dynamic interplay of upbeat, house-infused beats and introspective lyrics, evolving from prior trap foundations toward more layered, party-oriented soundscapes that highlight beat-driven progression. The EP's structure supports quick releases of experimental fusions, as seen in tracks like "WORK4ME!" which underscore production attachment and rhythmic innovation.

Notable singles and collaborations

Tsumyoki's notable singles often feature collaborations that merge English-language rap with melodic hooks, appealing to both Indian and international audiences through cultural fusion and emotional depth. The "Pink Blue (Remix)", released on December 7, 2023, pairs Tsumyoki with Canadian rapper , transforming the original into a bilingual-leaning track with introspective themes of longing and mental haze, distributed via platforms like and . In 2024, "WHAT CAN I SAY?", a with Indian Arpit Bala released on May 2, marked a high-energy boast track emphasizing authenticity and street credibility, produced under Gully Gang Records with rapid-fire verses blending influences in delivery for regional resonance. Similarly, "all over again" with Falze, dropped February 29, 2024, explores heartbreak and nostalgia through acoustic and electronic layers, including an acoustic version featuring wREN, highlighting Tsumyoki's shift toward vulnerable, replay-value ballads. Extending into 2025, "Don't Even Text" with singer Gini, released August 28, exemplifies modern trap-infused pop-rap with themes of unrequited pursuit and luxury flexes, performed live at events like Fanfest on September 12, 2025, to broaden its viral reach across English and Hindi-speaking markets. These releases underscore Tsumyoki's strategy of partnering with diverse artists to amplify global play counts while rooting in Goan-Indian hip-hop aesthetics.

Awards and nominations

Key awards won

Tsumyoki, whose real name is Nathan Joseph Mendes, secured the Best Indian Local Act award at the (EMAs), with winners announced on November 5, 2023. This fan-voted category highlighted emerging regional talent, where Tsumyoki triumphed over competitors including Divine, , , and Dee MC. The win marked a significant milestone for the 22-year-old Goan artist, affirming his rising influence in blending hip-hop with local Goan trap elements on the global stage.

Significant nominations

Tsumyoki was nominated for Best Indian Act at the 2023 MTV Europe Music Awards, with the announcement made on October 5, 2023. The nomination followed the release of his debut album A Message from the Moon on September 29, 2023, underscoring recognition for his innovative production and English-language rap style within Indian hip-hop. He competed against established acts including DIVINE, , , and Dee MC in the category, which emphasized emerging local talent across genres. This nod positioned Tsumyoki as a pioneer for Goan representation in international hip-hop awards, highlighting the growing visibility of regional English rap innovations.

Tours and performances

Early live shows

Tsumyoki's earliest live performances occurred in local clubs, marking the grassroots phase of his career before signing with Gully Gang Records in 2021. Following an initial appearance that garnered attention, he secured his first official gig at Showbar, a nightclub in , where he performed tracks from his nascent . These small-venue shows, starting around 2018 amid his debut releases, allowed him to experiment with high-energy delivery in front of limited audiences, building foundational experience in a region with minimal established rap infrastructure. One of his initial collaborations came through a gig with DJ Skeletron, a longtime friend and key supporter who facilitated Tsumyoki's integration into Goa's nascent electronic and hip-hop scenes. Skeletron, known for remixes and club sets, paired with Tsumyoki for performances that blended trap beats with local influences, helping to cultivate hype through word-of-mouth in underground circles rather than formal promotion. By late 2019, such outings had positioned him as an emerging figure on the Goan music landscape, with tracks like "White Tee" gaining traction post-show. Prior to mainstream appearances, Tsumyoki filled slots at informal local events, emphasizing intimate crowd interaction to refine his versatile style fusing rap and production. These pre-label efforts, confined to Goa's club circuit from 2018 to 2020, underscored the challenges of operating without industry backing in a tourism-dominated area lacking rap precedents, yet they laid the groundwork for subsequent regional buzz.

Major tours and festivals

Following his signing to Gully Gang Entertainment in 2021, Tsumyoki commenced headlining tours to support his rising profile, with the A Message From The Moon Tour marking a key post-debut milestone in 2023. The tour promoted his June 2023 album of the same name and featured stops in multiple Indian cities, including on September 29, 2023, where tickets were priced at ₹499, for an album showcase event, and Bengaluru on October 13–14, 2023, at venues like at Gilly's Redefined starting at 8 p.m. Festival appearances expanded Tsumyoki's reach nationally starting in 2024, including a performance at Supersonic in , where he showcased tracks ahead of the event as discussed in pre-festival interviews. In 2025, he performed at YouTube FanFest, delivering sets that highlighted his Trap-influenced style to a broad audience. Plans for 2025–2026 include potential international expansion into the USA and , with listings for live concerts though specific dates remain unconfirmed as of late 2025. These efforts underscore his transition from regional Goan performances to larger-scale headlining and festival slots tied to album releases.

Reception

Critical assessments

Critics have commended Tsumyoki for the emotional authenticity in his work, particularly on the 2023 album A Message from the Moon, which reviewers described as a "beautifully crafted" collection blending tragic, loving, and celebratory elements to convey heartfelt messages. This project marked a notable innovation by delivering a "formidable flip to the pop side" within Indian hip-hop, expanding beyond traditional rap structures into more melodic and versatile expressions. However, assessments of his collaborative efforts, such as the 2024 track "What Can I Say" with Arpit Bala, portray Tsumyoki as a competent rapper with strong flows but lacking the personal charm evident in his solo output, resulting in a record that feels polished yet emotionally distant. His predominant use of English has drawn critiques for hindering broader appeal in the Indian market, where English-language rappers face skepticism despite global successes by peers like Hanumankind, potentially confining his audience to niche urban listeners rather than mass Hindi-speaking demographics. Regarding the 2024 EP HOUSEPHULL, early listener feedback highlights solid production values and thematic consistency in tracks like the title song, which incorporates self-deprecating humor and rhythmic energy, though some note it reiterates familiar motifs without introducing substantial novelty compared to prior releases like A Message from the Moon. These evaluations underscore Tsumyoki's technical proficiency and versatility as a Goan artist pushing hip-hop boundaries, while pointing to challenges in lyrical depth and cultural accessibility for wider resonance.

Commercial performance and fan reception

Tsumyoki has achieved notable commercial success within the Indian hip-hop niche, amassing approximately 600,000 monthly listeners on as of late 2025. His tracks demonstrate strong streaming performance, with "Pink Blue" surpassing 9.5 million streams and garnering 2.7 million views, while "Don't Even Text" (featuring Gini) exceeded 2 million streams and 1.5 million video views. These figures reflect accelerated growth, particularly for English-language releases, which have driven international listenership amid challenges in penetrating mainstream rap markets dominated by larger acts. On , his channel maintains around 97,000 subscribers, with video views contributing to a dedicated online footprint in hip-hop genres. Fan reception emphasizes Tsumyoki's thematic focus on positivity, vision, and productivity—core elements of his stage name's meaning—which resonates with a primarily young, Gen Z audience navigating personal anxieties, as evidenced in collaborative tracks like "Don't Even Text." Social media engagement underscores this connection, with posts achieving thousands of likes and comments, such as over 6,800 interactions on performance clips, signaling a loyal niche following that prioritizes relatable, uplifting content over broader commercial rap trends. His approximately 95,000 followers exhibit consistent interaction rates, fostering a community that values his Goan-rooted authenticity and motivational ethos in a fragmented Indian music landscape.
Key MetricValue (as of late 2025)Platform
Monthly Listeners~600,000Spotify
YouTube Subscribers~97,000YouTube
Instagram Followers~95,000Instagram
Top Track Streams ("Pink Blue")9.5M+Spotify

Criticisms and debates

In Desi Hip-Hop () online forums, Tsumyoki's acclaim as a top live performer has fueled debates over hype versus substantive skill. A June 2023 Reddit discussion in r/IndianHipHopHeads questioned whether he holds the title of best performer in , with participants emphasizing the subjective nature of evaluations, citing variability in energy, crowd engagement, and technical delivery across shows. Users noted that while his presence draws praise for versatility, claims of supremacy often stem from fan enthusiasm rather than unanimous consensus, reflecting broader tensions in India's fragmented rap scene between viral moments and consistent artistry. As a primarily English-language rapper from , Tsumyoki navigates inherent challenges in 's hip-hop landscape, where Hindi-dominant acts prevail due to linguistic familiarity and cultural resonance. In a April 2025 Rolling Stone India profile, he acknowledged the ongoing difficulty of securing listeners and credibility as an English rapper, even post-global breakthroughs by peers like Hanumankind, attributing it to entrenched preferences for vernacular expression. This hurdle is exacerbated by regional biases, with artists often stereotyped as niche or party-oriented rather than core to the Mumbai-Delhi axis, despite Tsumyoki's efforts to counter Goan clichés through tracks like "India Type" in 2020. Critics in community threads argue his affiliation with labels like Gully Gang amplifies visibility, raising questions about merit isolation from promotional machinery, though his independent production credits—such as his 2023 album A Message from the Moon—bolster claims of self-made prowess. Tsumyoki's career has involved minimal scandals, with no verified instances of legal issues, feuds, or ethical lapses documented in major outlets as of October 2025. Some online scrutiny has targeted his emotional transparency, including raw lyrical vulnerability in songs like "It's Alright" from 2023, which evokes XXXTentacion-style introspection and has been debated in spaces as either authentic depth or a departure from hip-hop's traditional bravado. These discussions, while niche, underscore cultural debates on in rap, yet lack of broader backlash impacting his metrics, such as streaming growth or award wins like the 2023 EMA for Best Indian Local Act.

References

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