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Senida Hajdarpašić (pronounced [senǐda xǎjdarpaʃitɕ]; born 9 April 1985), known by her stage name Senidah (pronounced /sɛˈndə/), is a Slovenian singer-songwriter. Often dubbed the "Balkan Trap Diva" by the media,[1] she was born in Ljubljana and rose to prominence as the lead singer of the band Muff. She gained popularity across the former Yugoslavia upon the release of her solo single "Slađana" in 2018.

"Slađana" was included in her debut album Bez Tebe (2019). Between 2019 and 2021, she released a series of commercially successful standalone singles, including: "Mišići," "Kamikaza," "100%," "Replay," and "Dođi". Her sophomore album Za Tebe (2022) was preceded by singles "Behute," "Jadnaja," and "Dva prsta." Her third album Sen i Dah (2025) was preceded by five commercially successful singles, and was supported by major concerts across the former Yugoslavia.

Senidah has received seven nominations at the Music Awards Ceremony (MAC), winning three awards, including the Golden MAC for Authenticity award in 2020.

Early life

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Senidah's singing talent was discovered by her sister, who would record her singing and post it on the internet.[2] Senidah and her sister lost their father in a traffic accident when Senidah was a child, while their mother died when Senidah was 27.[3][4] The traffic accident, which left Senidah unharmed but killed her father, heavily injured her mother and put her sister into a temporary coma, inspired a lyric in Senidah's 2018 single "Nisi bio tu," since "Svi su zaspali, a ja gledala" was the first thing Senidah said following the accident.[5] In her youth, Senidah also worked for a while in a bank where her mother used to work.[3]

Career

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Early beginnings

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In February 2011, Senidah released her debut R&B-influenced single "Pustinjom," but soon after joined electro soul-pop band Muff as the lead singer.[6] Their first single "Naj sije v očeh" was awarded the song of the year in Slovenia.[6] In March 2014, Muff took part in the preselection contest for Slovenia's representative at the Eurovision Song Contest 2014 with "Let Me Be (Myself)," finishing as the runner-up to Tinkara Kovač with her song "Round and Round." Their debut eponymous album, released in November, was then declared the album of the year.[6][by whom?]

2018–2019: Breakthrough, "Slađana," and Bez Tebe

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In March 2018, Senidah released her solo trap single "Slađana" in Serbian, produced by Cazzafura. After the song had already gained popularity on YouTube, the Belgrade-based hip-hop label Bassivity Digital offered to re-upload the music video to their official channel, which Senidah accepted. Soon, "Slađana" went viral and has accumulated more than 65 million views.[a] Senidah successfully continued collaborating with Bassivity, through which she released her following single "Belo" in June. She was also featured on "4 strane sveta" by Coby as part of the soundtrack to Serbian film South Wind.[7][8] At the last day of the year she released two more singles, titled "Bez tebe" and "Nisi bio tu."

In January the following year, Senidah won the Hip-Hop/Rap Song of the Year Award with "Slađana" at the 2019 Music Awards Ceremony.[9] In March, she released a single in English, titled "Ride," under Universal Serbia, which had been recorded a couple of years prior. Her debut album, Bez Tebe, was eventually released on 25 March, entirely in Serbian.[10]

2019–2021: Stand-alone singles

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On 21 April, Senidah performed at the Bassivity Showcase event at the Belgrade Sports Hall, alongside Bassivity Digital collective.[11] Senidah released "Mišići" and "Sve bih", the latter featuring Atlas Erotika, for FCKN A! in April and May, respectively. The former one saw great success, counting more than eighty million[a] views on YouTube. That summer as a part of her tour, she also performed at Exit Gang and the Sea Dance Festival.[12][13] In July, she co-wrote Đogani's single "Dodiri."[14] On 9 August, she released "202", again in English.[15] In mid August, media started a rumour that Senidah was internally selected to represent Slovenia in the Eurovision Song Contest 2020;[16] however, the rumour turned out to be false.[17] She would later state that she would participate in the Eurovision Song Contest only if she were able to represent the entire former Yugoslavia.[18]

On 15 August, a new single "Kamikaza" by Bosnian rap duo Jala Brat and Buba Corelli was released, featuring Senidah.[19] The single was a great commercial success, charting on the Ö3 Austria Top 40. On 26 September, Austrian rapper RAF Camora posted a snippet of his upcoming collaboration with Senidah on his Instagram story. The song, titled "100%," was released on 28 November, alongside the music video that was shot in Barcelona, Spain.[20] It peaked at number three in Austria and debuted at number 28 on the Official German Charts on 6 December, becoming the first song in any variant of Serbo-Croatian to enter the chart.[21][22]

As of January 2020, Senidah is the first musician from the region to reach 700,000 monthly listeners on Spotify.[23] On 27 January 2020, she performed "Mišići" live at the 2020 Music Awards Ceremony and presented Oliver Mandić with the Career Achievement Award. Later in the night she won two awards herself: the Trap Song of the Year Award for "Mišići," presented to her by Jelena Karleuša, and a special Golden MAC for Authenticity Award that was awarded to her by the organizers.[24]

Despite the fact she denied it at the Music Awards Ceremony a month before, Telegraf reported in late February that Senidah collaborated with Bosnian musician Dino Merlin on a song.[25] According to the media, Merlin wrote the song and they shot a music video in Istanbul.[26] However, Senidah denied the rumours once again on Instagram Live. On 1 March, Senidah released the music video for "Samo uživaj," shot at the Faculty of Pharmacy at the University of Belgrade.[27][28] On 12 May, she released the music video for "Ko je," directed and produced by the singer herself. The video was shot at the streets of Ljubljana, deserted due to the COVID-19 pandemic.[29] Three days later, she released her new single "Piješ."[30] In August 2020, she released new single "Viva Mahalla."[31]

Senidah started her 2021 by releasing "Dođi," her highly anticipated duet with Dino Merlin.[32] On 12 February, Senidah released a collaboration with her long-time collaborator and friend, producer Cazzafura, entitled "Deca techna." On 12 May, she released "Replay" in collaboration with the Italian fashion brand of the same name. The song represented a significant change in Senidah's sound, a switch from her usual trap sound to jazz-rock.[33][34] The music video, released the same day, surpassed a million views within the first day. On 3 July, Senidah performed at the 20th annual Zagreb Pride in Ribnjak.[35] She concluded the year by releasing "Fama" on 24 December.[36][37]

2022–2023: Za Tebe

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Senidah started her 2022 by releasing her new single "Behute" on 28 January.[36][37] "Behute" entered Austrian and Swiss charts,[38] becoming her third and second entry on the former and the latter, respectively. On 15 February 2022, "Behute" became the first song to top Billboard's newly introduced Croatia Songs chart,[39] while debuting and peaking at number five on the Austria Songs chart.[40] "Behute" was succeeded by singles "Jadnaja,"[41] "Druga strana,"[18] and "Play With Heart"—the lattermost of which served as the official anthem of Women's EHF Euro 2022[42]—all within the first half of the year. In early July, it was confirmed that Senidah and Konstrakta would co-headline that year's EuroPride, held in Belgrade.[43]

On 17 November 2022, Senidah took to Instagram to reveal the title, cover art and tracklist of her sophomore studio album Za Tebe. It featured "Behute," "Jadnaja," and the third single "Dva prsta," which had been released on 2 November.[44] The album was released a day later, on 18 November.[45] On 2 June 2023, Senidah performed at the Red Bull Sound Clash live show against Lepa Brena, held at the Belgrade Fortress.[46] During the remainder of 2023, Senidah released the music videos for Za Tebe tracks "Level" and "Senida,"[47][48] as well as featured on "Mediteran" from Who See's 2023 album Kako jeste i kako je moglo.[49] "Level" reached the peak of number five on Billboard's Croatia Songs chart.[50]

2024–present: Sen i Dah and major concerts

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On 28 February 2024, Luka Dončić's 25th birthday, Senidah released "#77", a song dedicated to Dončić.[51] In April, she released "Greh" in collaboration with producer Cazzafura, and "Delija," both accompanied by music videos.[52][53] "Delija" was followed up by a string of commercially successful singles — "Alo alo,"[54] "Idi gade,"[55] and "Omen"[56] — all of which charted on Billboard's Croatia Songs chart,[57][58][59][60] with "Delija" charting in Austria as well.[61] On 30 August, the same day she released "Omen,"[56] Senidah held a concert on the Tašmajdan Stadium in Belgrade.[62] The concert attracted a crowd of 10,000, among them Lepa Brena and Nataša Bekvalac, while Coby joined Senidah on stage to perform "4 strane sveta".[63] On 1 October, Senidah released "Phuket." The music video version of the track contained only non-lyrical vocals,[64] while the version with lyrics was released to streaming services.

On 17 February 2025, Senidah revealed the cover and tracklist for her third solo studio album Sen i Dah. The same evening, she shared her Tašmajdan concert on YouTube in its entirety,[65] and released it in live album format on streaming services under the title Live from Belgrade.[66] Sen i Dah was released on 25 February 2025.[67] On 17 March 2025, Senidah was revealed as the cover star of the spring issue of the Croatian edition of Elle.[68] A day later, she released the music video for Sen i Dah album track "Moj si high." The video, which was created by Damir Ličina,[66] features heavy use of artificial intelligence (AI).[69] "Moj si high" debuted and peaked at number ten on Billboard's Croatia Songs chart.[70] On 6 June 2025, Senidah released a deluxe version of Sen i Dah in the form of an extended play (EP). The EP contained four now tracks, two of which were reworks of the previously released "Greh" and "Dopamin."[71] On 20 June 2025, Senidah released "Bandida," a Spanish-language collaboration with Mexican singer Adriel Favela.[72] On 25 June 2025, albums 25 by Marko Louis and Dar i kletva by Coby were released; they included duets with Senidah, "Bulbule" and "Siroče," respectively.[73][74] On 16 July 2025, Senidah was revealed as the cover star of the summer issue of Vogue Adria.[75] On 25 September 2025, the music video for "Bulbule" was released.[76]

Artistry

[edit]

When asked about who would be her American counterpart, Senidah named Alicia Keys "because of her emotion" and Mary J. Blige "because of her aggression," as well as Chris Brown "because of his stage presence."[77] Regarding her stage presence, she said: "On stage I love the freedom to experiment. I feel like Wonder Woman on stage."[75] Known for her unique vocal color, Senidah told Klix.ba that she was hoarse even as a baby, which resulted in the voice she has today: "My mom's coworkers always thought I was a boy because of the way my voice sounded."[78] She told Telegraf in 2024 that, until "Replay", she felt like the audience thought she could not sing.[79]

Senidah expressed her resistance to being pigeonholed into genres, which are strictly segregated in the former Yugoslavia: "You're either folk, or pop. I don't want to be either. Neither one—I want to be something else entirely. I love mixing. Someone once said I'm like Šemsa from New York, which I really liked."[75] She is notable for blending contemporary R&B with Balkan folk music.[80] She expressed her love of sevdalinka—stating that her favorite sevdalinka song is "Zapjevala sojka ptica,"[80] and adding that she loves her stage name because it reminds her of the word "sevdah"[77]—as well as her fascination with Bosnian sevdalinka musician Božo Vrećo. She further elaborated: "I grew up in Slovenia listening to foreign music—Guns N' Roses, Michael Jackson, 2Pac and beyond. But when I'd go to Montenegro, my cousins would gather and sing sevdalinka songs. It all came together in me."[75] Senidah also named Dino Merlin her influence, pointing out that he "gave her a lot both as a musician and a soul she can feel."[81]

Senidah credited her late mother as her main songwriting inspiration,[82][83] and stated that she prefers to compose melodies because "the emotion is strongest in them."[84] Talking about the idiosyncratic syntax and archaic vocabulary that her lyricism is known for, Senidah said: "I truly love that entire heritage, those beautiful words. All languages [i.e. varities of Serbo-Croatian] have gorgeous words—and they should be used. From every language, take the most beautiful. When I worked only in Slovenian, I didn't have access to all those words—for thirty‑odd years I couldn't express myself like that, but I always looked forward to it, all those sevdalinka words I grew up with. It's beautiful. Why not put only the most beautiful words in songs?"[75]

Public image

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Throughout life I often felt I belonged nowhere—like people thought, "you're not one of ours." It's true: I didn't have a Slovenian name, though I'm from Slovenia. I have a Bosnian name, though I'm not from there. My roots are from Montenegro. As a child I often visited relatives in Macedonia, but I also feel at home in Serbia. Over time I realized it's my greatest advantage. It shaped my music.

–Senidah for Vogue Adria, 2025[75]

Senidah is notable for her rapid rise to fame and critical acclaim in the former Yugoslavia.[85][86] Zvonimir Milaković of Story.hr credited her for "starting a new music wave with her song 'Slađana.'"[86] She is known for her specific vocals and singing style,[87] with Novosti's Lujo Parežanin dubbing her a "terrifically convincing singer, so [convincing] that the majority of regional pop scene seems like a group of amateur singers after her,"[88] as well as for her extravagant and androgynous appearance.[36][89][82] Her fame in the former Yugoslavia led Red Bull's Vojkan Bećir to characterize her as "what once were Brena or Čola."[90] Furthermore, due to her biographical "Yugoslav-Balkan arc: a Slovenian musician whose parents are Montenegrin Bosniaks, and whose music is released by [Belgrade-based] Bassivity," Parežanin stated that "she is not just a performer who happens to be extremely popular in the region [...] – this destroyed and tortured region of ours belongs to her."[88] Miloš Dašić of City Magazine described Senidah as a "product of the pop culture of this region over the past 50 years. [...] Senidah has become the music all people listen to. Our people, right here. Senidah is both Lepa Brena and Darkwood Dub."[91]

Vogue Adria's Tara Đukić wrote: "From her first solo appearance after leaving the funk band Muff, it was clear that Senidah was taking a new turn — aesthetically, musically, and conceptually — one rooted in the legacy of '90s kitsch. Yet in her music, she boldly plays with those Balkan codes in her own unique way. Ethno sounds like soul, trap and R&B become mainstream, and as she blends and unites seemingly incompatible genres, she refuses to be placed into any category." Đukić further stated that, after Bez Tebe, "Dođi" was "more a confirmation than a turning point—a sign that it was time to take her seriously—while [Za Tebe], written in collaboration with voices like Bojana Vunturišević and poet Radmila Petrović, became a kind of feminist manifesto."[92]

Personal life

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Senidah was born in Ljubljana, Slovenia. Her parents were Bosniaks from Bihor near Bijelo Polje, Montenegro.[93][94][95] She resides between Ljubljana and Belgrade.[96] Regarding her nationality, Senidah stated that she was "born in Yugoslavia and will forever remain a Yugoslav".[97]

While answering fans' questions on the show Nešto drugačije, Senidah was asked about her sexuality to which she replied: "I love people. I don't look at who they are or what they are. It is only important that I find you okay and that's it. I love good people. Uncorrupted people." The response sparked debates about the singer's possible bisexuality.[98][89] In an interview with the Serbian edition of Hello!, she said that rumours about her sexuality do not bother her and that "she's in an emotional relationship with music."[99] Senidah implied her bisexuality once again in a 2024 interview with Nova.rs.[100] In 2025, on the show Metar moga sela, she revealed her late mother had once asked her if she was a lesbian.[101]

On 15 May 2021, amidst the 2021 Israel–Palestine crisis, Senidah criticized the Government of Slovenia on Instagram for expressing support to Israel by hanging its flag on the Government Building alongside the flags of Slovenia and the European Union, stating that she was ashamed to be a Slovenian citizen.[102][103] At her Skenderija concert on 1 August 2025, Senidah raised the flag of Palestine on stage, calling the audience to hear the Palestinians' plea for help amidst the Gaza Strip famine.[104]

Discography

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Awards and nominations

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Year Award Category Nominee/work Result Ref.
2019 Music Awards Ceremony Hip-hop/Rap Song of the Year "Slađana" Won [105]
RTV Pink New Regional Star Herself Won [106]
2020 Music Awards Ceremony Alternative Pop Song of the Year "Crno srce" Nominated [107]
Trap Song of the Year "Mišići" Won
Music Video of the Year Nominated
Golden MAC for Authenticity Herself Won
2022 Jana Story Hall of Fame Best Duet "Dođi" Won [108]
2023 Music Awards Ceremony Female Trap Song of the Year "Fama" Nominated
Urban Pop Song of the Year "Behute" Nominated
Viral Song of the Year Nominated

Notes

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Senida Hajdarpašić (born 9 April 1985), known professionally as Senidah, is a Slovenian singer-songwriter and rapper renowned for fusing R&B, trap, and traditional Balkan musical elements. Dubbed the "Balkan Trap Diva" in media coverage, she rose to regional prominence after fronting the electro-pop band Muff from 2011 to 2018, during which the group released an EP, multiple singles, and a critically acclaimed album. Senidah transitioned to a solo career in March with the single "Slađana," which topped charts and earned a nomination for hip-hop/rap of the year at the 2019 Mac Awards. Her debut album Bez Tebe followed in , featuring collaborations and hits like "Mišići," which amassed over 80 million views. Subsequent releases include the duet "Dođi" with in 2020, the 2022 album Za Tebe preceded by the track "Behute" (exceeding 36 million views), and her third studio album Sen i Dah in 2025. These works have propelled her to over 700,000 monthly listeners and more than 450 million total views, with performances headlining major festivals like EXIT and contributions such as the anthem for EHF EURO 2022. Her accolades encompass the 2020 Mac Awards for trap of the year ("Mišići") and a Gold MAC for musical achievement, alongside the 2022 Story Hall of Fame award for best duet ("Dođi"). Senidah's style spans trap, , , and pop ballads, often incorporating Balkan folk influences that distinguish her in the ex-Yugoslav music scene. In 2021, she publicly criticized the Slovenian government's display of the Israeli flag amid the Israel-Palestine conflict, highlighting her engagement with geopolitical issues.

Early life

Family heritage and upbringing

Senida Hajdarpašić was born on April 9, 1985, in , , to parents originating from in who had immigrated to the country in the 1980s. Her family, of Bosniak heritage with a traditionally Bosnian name despite Montenegrin roots, maintained cultural ties to their homeland through traditions observed at home. Raised in an urban Slovenian environment by her mother, who became a under the age of 30 and single-handedly supported Hajdarpašić and her sister, she experienced a working-class immigrant upbringing marked by resilience and familial inspiration from her mother's determination. Her childhood involved periodic visits to relatives in , fostering a duality between Slovenian daily life and Balkan familial connections. This bicultural exposure introduced her to contrasting musical soundscapes: in , she absorbed Western pop and hip-hop icons such as , , and 2Pac, while trips to brought immersion in local folk traditions like performed by cousins and family gatherings. Details on formal remain sparse, with her early years emphasizing informal cultural and auditory influences over structured schooling.

Career

Beginnings with Muff (2011–2018)

Senidah, born Senida Hajdarpašić, began her professional music career in 2011 as the and primary songwriter for the Slovenian pop band Muff, which formed that year in . The trio consisted of Senidah on vocals, Tadej Košir on guitar, and Grega Robič on , focusing on pop arrangements with electro-soul influences. Muff's early output included the 2012 single "Naj sije v očeh," which garnered significant and recognition as a domestic hit, peaking on Slovenian charts and earning awards for its upbeat pop sound. The band followed with additional singles and, in November 2014, released a self-titled album featuring tracks such as "Aha" and "Tvoje Moje (Album Ver.)," which showcased Senidah's in and mid-tempo pop formats. By 2018, Muff had also issued an EP titled Unity, capping a series of releases that built a loyal niche in through live performances and radio presence, though the group remained regionally contained without broader Balkan or international breakthrough. Senidah departed Muff in 2018 to transition to solo endeavors, marking the end of the band's active period and allowing her to explore more individualized creative directions beyond the .

Breakthrough and early solo releases (2018–2019)

Senidah released her debut solo single "Slađana" on March 11, 2018, marking her transition from to individual artistry. The track, produced under Bassivity Digital, quickly gained traction in the through virality, blending trap beats with Serbian lyrics that resonated regionally. Its success propelled her recognition, earning the Hip-Hop/Rap Song of the Year award at the 2019 Music Awards Ceremony (MAC), held in January for 2018 releases. Building on this momentum, Senidah issued follow-up singles such as "4 Strane Sveta" later in , further solidifying her solo presence with introspective themes over electronic production. These releases amassed millions of streams on platforms like and , contributing to her nickname "Balkan Trap " in regional media coverage of her trap-infused style. In March 2019, she dropped her debut solo album Bez Tebe on March 25 via Bassivity Digital, featuring 10 tracks entirely in Serbian, including "Slađana" and new cuts like "" and "Crno Srce." The project, co-written with collaborators like Benjamin Krnetić, emphasized raw emotional delivery and genre fusion, establishing her commercial foothold in Serbian and broader Balkan markets through consistent streaming performance and live buzz.

Expansion with singles and collaborations (2019–2021)

Following her breakthrough releases, Senidah issued a series of standalone singles from 2019 onward, incorporating trap beats with R&B and soul-infused melodies to explore themes of desire and . "Mišići," released on April 27, 2019, exemplifies this fusion, achieving over 80 million views and topping regional charts as a trap track produced by Atlas Erotika. Later that year, she collaborated on "Kamikaza" with Bosnian rappers and Buba Corelli, released August 15, 2019, which blended and elements for broader Balkan appeal. Cross-regional partnerships further elevated her profile, including "100%" with Austrian rapper on November 28, 2019—a bilingual track that penetrated German-speaking markets through its production. Entering 2021, "Dođi," a duet with Bosnian veteran released December 31, 2020, amassed over 200,000 views within two hours, earning recognition as a standout collaboration for its emotional pop delivery. "Replay," issued May 12, 2021, continued this momentum with soulful hooks tied to a brand partnership, reinforcing her experimental edge. These tracks sustained streaming dominance, with multiple entries charting across the and accumulating millions of plays, while live outings like the Bassivity Showcase in solidified her growing fanbase amid the period's transitional experimentation. On May 15, 2021, amid the Israel-Palestine crisis, Senidah voiced criticism on against the Slovenian government's display of support for , sparking discourse on alignment.

Album era: Za Tebe and further development (2022–2023)

In November 2022, Senidah released her sophomore studio album Za Tebe, comprising 15 tracks that expanded on her trap and R&B foundations with eclectic fusions including alternative pop, hip hop, sevdah, , , and folk elements. The project built on lead singles "Behute" (released January 28, 2022), "Jadnaja" (April 6, 2022), and "Dva prsta" (November 2, 2022), incorporating additional songs like "Saten", "Beli svemir", and "". This release marked a developmental shift toward broader experimentation, as evidenced by tracks ranging from trap-infused raps to ballad-like structures and drum-n-bass ethno anthems. The album's promotion coincided with recognition for Senidah's collaborative work, including a win for Best Duet at the Jana Story Hall of Fame for "Dođi" with , a track originally released in January 2021 that highlighted her vocal synergy in a pop-Balkan fusion. In 2023, Za Tebe-era singles earned nominations at the Music Awards Ceremony, including Female Trap Song of the Year for "Fama" and Urban Pop Song of the Year for "Behute", underscoring critical acknowledgment of her evolving trap and urban sound. Supporting the album's rollout, Senidah maintained live momentum through festival appearances, such as her full-set performance at Sea Star Festival in May 2023 and a high-energy show at EXIT Festival in July 2023, where she delivered tracks emphasizing her dynamic stage presence. Music videos from this period, notably "Behute", reinforced her signature visual style with cinematic, provocative imagery portraying themes of strength and femininity, achieving millions of views and poetic depth akin to visual art. These elements collectively advanced her aesthetic maturation, prioritizing bold production and thematic depth over prior solo outputs.

Recent projects: Sen i Dah, tours, and 2025 milestones (2024–present)

In 2024, Senidah released key singles "#77" on February 28, dedicated to basketball player , and "Delija" on April 28, the latter co-written with collaborators Bojana Vunturišević and Coby, signaling the buildup to her third studio album. Sen i Dah followed on February 25, 2025, via Bassivity Digital, with a deluxe edition expanding the tracklist released on June 6, 2025. The album's thematic focus on and emotional depth aligned with her evolving artistry, supported by live recordings from a 2024 performance at Tašmajdan Stadium in . Senidah's touring momentum intensified in 2025, including sold-out concerts such as Skenderija in in August and festival slots at Arsenal Fest on June 27 in , , where her set emphasized genre-blending visuals and high-energy delivery. She also headlined at Lovefest 2025, captivating audiences with material from Sen i Dah, while the tour extended internationally to events like Oslo World on October 30 in , broadening her reach beyond the . Further dates, including in on December 13, underscore sustained demand, with over 1.3 million followers driving ticket sales. Key 2025 milestones included Senidah's cover feature for Vogue Adria's summer issue on July 16, photographed by Lois Cohen with creative direction by Filip Koludrović, highlighting her influence in regional and . On September 25, the official for "Bulbule," a with Marko Louis invoking themes of soulful longing, premiered, garnering immediate streaming traction through Balkan Art Collaboration. These projects reflect her ongoing trajectory of fusing trap-influenced pop with live spectacle, evidenced by consistent festival bookings and digital releases.

Artistry

Musical style and genre fusion

Senidah's core musical style revolves around a fusion of trap and , augmented by pop sensibilities and urban production techniques that emphasize heavy basslines, synthesized melodies, and rhythmic complexity. Her work extends into subgenres such as and , as showcased across albums like Bez Tebe (2019) and Za Tebe (2022), while maintaining melodic hooks derived from R&B traditions. This eclectic approach defies rigid categorization, blending high-energy electronic elements with emotive structures to create versatile tracks suited for both introspective listening and high-tempo settings. Distinct from mainstream trap conventions, Senidah employs minimal , prioritizing her raw vocal power and tonal distinctiveness to deliver soulful performances that enhance the genre's emotional depth without artificial enhancement. This vocal-centric style, combined with trap's percussive drive and R&B's harmonic layering, forms the backbone of "Balkan trap"—a regional variant she helped popularize through hits that integrate urban beats with linguistic and cultural markers of the ex-Yugoslav sphere. Her sound diverges from turbofolk's reliance on acoustic folk instruments like accordions and , instead favoring digital production to yield a modern, exportable aesthetic that resonates across Balkan urban youth demographics. The efficacy of this genre fusion is evidenced by her streaming dominance in former Yugoslav markets, including "Behute" securing the top position on Billboard's Songs chart for two consecutive weeks starting February 19, 2022, reflecting strong empirical uptake over purer folk or pop formats in the region. This appeal underscores the causal draw of hybridized urban sounds in post-socialist Balkan contexts, where trap's global templates adapt local melodic phrasing without diluting rhythmic intensity.

Influences and songwriting

Senidah cites R&B and soul artists including , , and as key influences, alongside Bosnian singer-songwriter , whose work shaped her musical and emotional depth. These inspirations reflect her grounding in Western urban genres while incorporating Balkan elements tied to her Montenegrin heritage and regional upbringing. In her songwriting, Senidah collaborates closely with producers and lyricists such as Benjamin Krnetić and Cazzafura, co-producing tracks to blend personal narratives with versatile structures. She draws from lived experiences and aspirations, as seen in her description of the "Dođi" collaboration with as a "dream come true," emphasizing heartfelt intent over formulaic approaches. This process prioritizes emotional resonance, aiming to craft songs that adapt to listeners' moods—offering solace or motivation—while fusing R&B foundations with trap and Balkan rhythms for authenticity.

Vocal technique and live performances

Senidah employs a distinctive vocal style characterized by emotive delivery and melodic phrasing within trap and R&B frameworks, often layering husky timbres over rhythmic flows to convey emotional depth. Her technique integrates contemporary urban elements, such as pitch-shifted effects and ad-libs, enabling versatility across and uptempo tracks, as noted in analyses of her isolated vocals that highlight range and texture. While features prominently in productions like the "Za Tebe" to enhance atmospheric effects, it aligns with conventions rather than compensating for technical shortcomings, contributing to her signature nocturnal sound. In live settings, Senidah delivers high-energy performances marked by dynamic presence and direct audience engagement, fostering immersive atmospheres at major venues. Her August 30, 2024, solo concert at Belgrade's Tašmajdan Stadium drew a capacity crowd, filling the 25,000-seat arena and eliciting praise for evoking raw emotion through commanding vocals and attitude. Festival appearances, including EXIT 2023's main and Sea Star Festival in 2024, showcase her ability to command large crowds—events attracting over 40,000 attendees—with sets blending hits and improvisational flair for heightened interactivity. Reviews consistently describe these outings as electrifying, underscoring her regional draw through sustained energy and visual spectacle, though without heavy reliance on elaborate .

Public image

Media presence and branding

Senidah is commonly dubbed the "Balkan Trap Diva" by media outlets, a moniker that gained traction following her solo debut in 2019 and is referenced in her official biography. This portrayal emphasizes her role as a pioneering figure in regional trap and R&B fusion, with press coverage highlighting her command of the genre's aesthetics and lyrical introspection. In fashion media, she has cultivated a sophisticated image, appearing on the cover of Vogue Adria's Summer 2025 issue as an emblem of authenticity in the Balkan music landscape, underscoring her cross-regional draw through styled editorials that blend high fashion with cultural motifs. Her visual branding extends to music videos, where deliberate artistic choices prevail; for instance, the 2022 "Behute" clip draws on oil-painting and Renaissance-inspired narratives, presenting her as a commanding presence amid dynamic, painterly compositions. Senidah's public branding resonates as a genuine outlet for multicultural Balkan youth, evidenced by her sustained streaming success—exceeding 1 million monthly listeners and accumulating over 370 million total streams—which reflects broad uptake across former Yugoslav markets. Fan engagement further bolsters this , with her following surpassing 1.3 million, fostering a of cultural unity amid diverse identities.

Controversies and criticisms

In May 2021, during the crisis, Senidah criticized the Slovenian government's display of the alongside the Slovenian and EU flags on public buildings as a show of solidarity with following rocket attacks. She expressed shame over her Slovenian citizenship in an post, stating "not in my name, Slovenia" and using to reject the gesture, which aligned with pro- sentiments amid reports of Gaza casualties. This drew backlash from those viewing it as one-sided criticism ignoring 's security context and Slovenia's alliance ties, while earning praise from pro- advocates for highlighting perceived government bias. Similar pro- expressions continued, including raising the at her August 2025 concert, reinforcing her public stance without major escalation. Senidah's fusion of trap beats with Balkan folk elements has faced artistic critique for evoking turbofolk's historical baggage, a genre derisively linked to 1990s Serbian nationalism, Milošević-era propaganda, materialism, and sexism during wartime isolation. Critics argue such hybrids perpetuate lowbrow stereotypes of as vulgar or politically retrograde, though analyses note Senidah's empirically sidestep nationalist or ethnocentric themes, focusing instead on personal emotion and relationships. Her work, including albums like Bez tebe (2018), received positive reviews for innovation despite genre adjacency, with no substantiated claims of her endorsing turbofolk's past excesses. Placement in playlists reflects regional marketing rather than ideological alignment. Minor incidents include audience disruptions at performances, such as a 2024 event where Senidah addressed unruly behavior, and vague references to like "guza" (colloquial for ) in fan discussions or , sparking fleeting online debate over but no formal repercussions. Overall, Senidah has avoided major scandals, with controversies centering on political expressions and perceptions rather than personal , allowing focus on artistic output.

Personal life

Cultural identity and residences

Senidah, born Senida Hajdarpašić in , , embodies a cultural duality rooted in her Slovenian nationality and Montenegrin familial origins. Her parents originate from the Bihor area near in , where they belong to the Bosniak community, influencing her exposure to Balkan traditions during family visits. This heritage manifests in her navigation of Slovenian urban life alongside regional customs, such as gatherings with Montenegrin relatives listening to local music, contrasting her Slovenian upbringing immersed in international artists like and 2Pac. She maintains primary residence in , her birthplace and longstanding base, while sustaining ties to through familial connections and occasional travel. Professional engagements have occasionally extended her presence to , but Ljubljana remains the core of her personal stability amid a regional career. Senidah prioritizes discretion in non-professional matters, disclosing minimal details on romantic relationships or dynamics, thereby shielding her from media scrutiny.

Discography

Studio albums

Senidah's debut studio album, Bez Tebe, was released on 25 March 2019 through Bassivity Digital. The 12-track project introduced her fusion of and trap elements, drawing on personal themes of absence and , with production collaborations including Benjamin Krnetić. Her second studio album, Za Tebe, arrived on 18 2022, also via Bassivity Digital, comprising 15 tracks that expanded into more varied sonic territory, including introspective ballads and duets emphasizing relational dynamics. The third studio album, Sen i Dah, was issued on 25 February 2025 through the same label, representing a refinement of her evolving style with 9 core tracks blending dreamlike motifs and breathy vocal deliveries across R&B frameworks.

Notable singles and EPs

Senidah achieved her initial breakthrough with the single "Slađana", released on March 12, 2018, which served as her debut solo track and rapidly gained traction across platforms due to its trap-influenced production and introspective lyrics. The song's viral spread was amplified by its and streaming performance, establishing her as an emerging voice in and urban pop. Between 2019 and 2021, Senidah issued several standalone singles that bolstered her regional popularity, including "Mišići" in 2019, noted for its muscular, assertive themes, and "100%" the same year, a collaboration with Austrian rapper that blended trap beats with multilingual elements. "Kamikaza", also from 2019, further exemplified her output during this period, characterized by high-energy delivery and electronic production. These tracks, often released independently of full-length projects, highlighted her versatility and contributed to sustained streaming momentum without immediate album tie-ins. In 2025, Senidah featured on Marko Louis's "Bulbule", a single invoking themes of emotional yearning, with an official audio released on June 25 and the music video following on September 25. This collaboration marked one of her recent non-album releases, emphasizing melodic Balkan influences within a contemporary pop framework. Among her extended plays, the "Sen i Dah (Deluxe Edition)" EP, issued on June 6, 2025, extended material from her concurrent album with and additional tracks, including "Dopamin 2 (Cazzafura )", which showcased experimental electronic tweaks to her core sound. This EP format allowed for targeted releases that drove further engagement on platforms like and .

Awards and nominations

Major wins

Senidah secured the Hip-Hop/Rap Song of the Year award at the 2019 Music Awards Ceremony (MAC) for her single "Slađana," marking an early breakthrough in regional recognition for her trap-influenced style. In 2020, she won two MAC awards: Trap Song of the Year for "Mišići" and the special Golden MAC for Authenticity, the latter honoring her distinctive artistic persona amid a field of urban music contenders. These victories contribute to her total of three MAC wins from seven nominations, underscoring her sustained impact in the awards landscape. At the 2022 Jana Story Hall of Fame, Senidah and collaborator received the Best Duet award for "Dođi," celebrated for its crossover appeal blending pop and trap elements.

Key nominations

Senidah received a for Trap of the Year at the (MAC) for her single "Fama". At the same ceremony, she was nominated for Urban Pop of the Year for "Behute". In 2019, prior to her wins in subsequent years, Senidah earned a at the MAC for Hip Hop/Rap of the Year for "Slađana".

References

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