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Smile FM
Smile FM
from Wikipedia

Smile FM is a network of non-commercial, contemporary Christian radio stations in the state of Michigan owned by Superior Communications, a nonprofit organization. Most programming originates from studios in Williamston (just east of Lansing) and is relayed (with local inserts) by an expanding number of stations throughout the state. The network also has studios in Imlay City, Michigan.

Key Information

Smile FM was originally two separate networks. The first, The Light, was founded in December 1996, when WLGH in Leroy Township, serving Lansing, signed on.[2] The second, Joy FM, began on December 12, 2000, with WHYT (renamed as WWKM and again as WDTR) in Imlay City. While both played contemporary Christian music, The Light aimed for a younger audience. In June 2004, the two networks were combined to form Smile FM in a "wedding ceremony" conducted at Oldsmobile Park in Lansing.[3][4] The new name eliminated confusion since many other unrelated stations used The Light and Joy FM names.

The network is notable for putting stations on the air at a low cost. They lease existing towers and manufacture some of their own equipment. Unlike many Christian stations, they play music with only a few short breaks for weather, news, announcements, and features. Smile FM has also pioneered the use of new technology to help distribute and customize its programming, including developing an emergency weather notification system that is faster and more reliable than the required EAS system (which they also operate).

The licenses for the stations are split between four subsidiaries: Superior Communications, Michigan Community Radio, Northland Community Broadcasters and Smile FM.

In January 2008, Smile FM established WWKM (now WDTR) Imlay City as the flagship of an experimental Smile FM Praise network playing Christian contemporary worship music. Previously, the station had broadcast traditional Christian music and hymns. The Smile FM Praise experiment was ended in 2009 and plans made to move that station to the northern suburbs of Detroit.

The owners have often recycled the call letters of famous Michigan stations of the past for their stations. WDTR (now WRCJ), WHYT (now WDVD), and WVMV (now WDZH) were once used by Detroit stations. WTAC (now WSNL) was the leading top 40 station in Flint during the 1960s (and, ironically, a pioneering contemporary Christian station during the 1980s). WKPK was used by a popular top 40 station of the 1980s and 1990s in northern Michigan (now WSRT). WAIR was an oldies station in northern Michigan (now WFDX) and the calls were also used for a construction permit for a station in Honor (now WSRJ). WWKM was a now-defunct station in Harrison (and Smile FM's 88.5 FM station in the Alpena area, WSFP, once bore the calls of WWKM's sister station WKKM, which is now WTWS in Houghton Lake).

Others were named for the original formats of the stations. WLGH and WTLI were The Light. All of the stations beginning with WJ were in or scheduled to be in the Joy FM network. All call letters beginning with WDT (WDTE, WDTP, and WDTR) serve portions of the Detroit metropolitan area.

Smile FM Network Stations

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The combined footprint of Smile FM's stations covers most of Michigan's densely populated area (though much of West Michigan relies on translators).

Stations owned and operated by Smile FM include:

Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
KOYH 95.5 FM Elaine, Arkansas 190430 6,000 85 m (279 ft) A LMS
WLGH 88.1 FM Leroy Township, Ingham County, Michigan 78460 6,700 174 m (571 ft) B1 LMS
WSMF 88.1 FM Monroe, Michigan 89277 1,200 41 m (135 ft) A LMS
WHYT 88.1 FM Goodland Township, Michigan 84187 400 177 m (581 ft) A LMS
WEJC 88.3 FM White Star, Michigan 64021 55,000 114 m (374 ft) C1 LMS
WKPK 88.3 FM Michigamme, Michigan 92241 15,000 252 m (827 ft) C2 LMS
WSMZ-FM 88.3 FM Crystal Valley, Michigan 175566 1,500 200 m (656 ft) A LMS
WDTE 88.3 FM Grosse Pointe Shores, Michigan 175093 5,500 50 m (164 ft) A LMS
WJOM 88.5 FM Eagle, Michigan 121794 4,300[nb 1] 40 m (131 ft) A LMS
WSIS 88.7 FM Riverside, Michigan 741647 6,000 117 m (384 ft) B1 LMS
WDTR 88.9 FM Imlay City, Michigan 92635 3,200 61 m (200 ft) A LMS
WTLI 89.3 FM Bear Creek Township, Michigan 84479 50,000 312 m (1,024 ft) C1 LMS
WSMB 89.3 FM Harbor Beach, Michigan 175249 12,000 145 m (476 ft) C3 LMS
WDTP 89.5 FM Huron Charter Township, Michigan 176302 700 95 m (312 ft) A LMS
WJOJ 89.7 FM Rust Township, Michigan 88667 31,000 143 m (469 ft) C2 LMS
WTAC 89.7 FM Burton, Michigan 88040 15,000 110 m (361 ft) B1 LMS
WSLI-FM 90.9 FM Belding, Michigan 91446 11,500 73 m (240 ft) B1 LMS
WJOG 91.3 FM Good Hart, Michigan 121776 6,000 209.2 m (686 ft) C2 LMS
WVMV 91.5 FM China Township, Michigan 176215 1,050 75 m (246 ft) A LMS
WAIR 104.9 FM Lake City, Michigan 92345 2,800 149 m (489 ft) A LMS
WJOH 91.5 FM Raco, Michigan 121795 5,500 100 m (328 ft) A LMS
WYOR 88.5 FM Republic, Ohio 174213 100 32 m (105 ft) A LMS

Translators

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Translators rebroadcasting Smile FM include:

Call sign Frequency City of license FID ERP (W) HAAT Class FCC info Notes
W242BH 96.3 FM Marshall, Michigan 145241 170 32.1 m (105 ft) D LMS repeats WLGH; serves Battle Creek
W246CW 97.1 FM Long Lake Township, Michigan 158283 10 260.8 m (856 ft) D LMS repeats WTLI; serves Traverse City
W247CU 97.3 FM Fort Gratiot, Michigan 157054 25 83 m (272 ft) D LMS repeats WVMV; serves Port Huron
W262AF 100.3 FM Parchment, Michigan 78387 38 52.5 m (172 ft) D LMS repeats WSIS; serves Kalamazoo
W273CI 102.5 FM Grand Haven, Michigan 148894 250 191 m (627 ft) D LMS repeats WSMZ-FM; serves Muskegon
W280EL 103.9 FM Yates, Michigan 156357 10 119.3 m (391 ft) D LMS repeats WVMV; serves northern Metro Detroit suburbs
W286CI 105.1 FM Saginaw, Michigan 143161 250 49 m (161 ft) D LMS repeats WEJC
W299CB 107.7 FM Manistee, Michigan 153183 19 98 m (322 ft) D LMS repeats WSMZ-FM
W272DG 102.3 FM Pittsfield Township, Michigan 157119 19 98 m (322 ft) D LMS repeats WTAC; serves Ann Arbor
W244EN 96.7 FM Lapeer, Michigan 157076 250 276.5 m (907 ft) D LMS repeats WTAC; serves Flint
W260CQ 99.9 FM Plainfield Township, Kent County, Michigan 158538 10 126 m (413 ft) D LMS repeats WSLI-FM; serves Grand Rapids
WLHT 95.7 FM Grand Rapids, Michigan 37457 40,000 147 m (482 ft) B LMS uses HD2 subchannel, repeats WSLI-FM

Future stations

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On October 6, 2022, it was announced that Smile FM has filed a $60,000 deal to purchase WGVU (1480 AM) in Grand Rapids from Grand Valley State University.[5] The station, along with WGVS (850 AM) in Muskegon, originally carried an oldies radio format until January 7, 2022, when both stations closed down.[6] Smile FM had already acquired WGVS effective June 28, 2022, for $25,000.

Explanatory notes

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References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Smile FM is a network of non-commercial contemporary Christian radio stations primarily serving Michigan, owned and operated by the nonprofit organization Superior Communications. It broadcasts positive contemporary Christian music, along with faith-based programming, talk shows, and community events, reaching listeners through over 30 stations across the Great Lakes region, including recent additions in Ohio and Tennessee, and via online streaming worldwide. Headquartered in Imlay City, Michigan, the network emphasizes family-oriented content aimed at "building families, touching hearts, and changing lives." Founded in 2004 through the merger of the earlier networks The Light (established 1996) and Joy FM (established 2000), Smile FM has grown from its initial stations to become one of the largest broadcasters in the Midwest. Programming originates from flagship station WLGH (88.1 FM) in Lansing, with local inserts for community news and events, and the network maintains studios in both Imlay City and Lansing. Superior Communications, incorporated as a nonprofit with tax ID 38-3329618, relies on listener donations and sponsorships to operate its stations without commercial advertising. In recent years, Smile FM has expanded through acquisitions in markets, while navigating regulatory challenges such as FCC decisions on license holdings in the area. The network also promotes non-profit events via its family fun calendar and engages listeners through phone lines and online platforms, fostering a among its audience.

History

Founding and early development

Smile FM traces its origins to Superior Communications, a dedicated to Christian broadcasting in . The organization launched The Light in 1996, initially focused on delivering to audiences across the state. This marked an early effort to provide faith-based programming on the FM dial in regions previously underserved by such content. The network's inaugural station, WLGH (88.1 FM) in Leroy Township, signed on the air on December 2, 1996, serving the Lansing metropolitan area and becoming the first FM outlet dedicated to in that market. WLGH operated under a non-commercial educational (NCE) license issued by the (FCC), which required the station to prioritize educational and community-oriented broadcasting without commercial advertising. This licensing framework was a key milestone, enabling Superior Communications to secure spectrum for nonprofit operations while adhering to FCC regulations for NCE stations. In its early years through the late and into the early , The Light faced typical challenges for a nascent non-commercial network, including restricted geographic coverage from a single transmitter and reliance on listener donations for funding, as commercial revenue was prohibited under NCE rules. Expansion efforts included the addition of more stations to broaden reach, such as the launch of the companion Joy FM network on December 12, 2000, in Imlay City (the station later became known as WHYT). These developments laid the groundwork for a statewide presence, emphasizing positive, uplifting content amid operational constraints.

Mergers, rebranding, and expansion

In 2004, The Light and Joy FM networks merged under Superior Communications to form Smile FM, adopting the Smile FM brand and unifying operations under the slogan "Michigan's Positive " to highlight its focus on uplifting . This merger coincided with efforts to consolidate resources and broaden reach, setting the stage for sustained growth in the nonprofit sector. By 2012, Smile FM had expanded to operate 20 full-power radio stations across . Throughout the , the network pursued further development by acquiring additional signals in key areas, enhancing coverage in urban centers like Grand Rapids and Lansing. Milestones included the introduction of online streaming, allowing global access to its programming beyond FM signals. By 2020, the network had grown to encompass over 30 stations, reflecting strategic expansions that strengthened its statewide presence. Notable acquisitions during this period included WLCO-AM in Lapeer from in 2021, which bolstered local outreach in eastern . In March 2025, the FCC denied Smile FM's bid to retain multiple Detroit-area licenses, requiring the surrender of one FM license amid regulatory scrutiny on limits.

Programming and format

Music and primary content

Smile FM emphasizes (CCM) as its core programming, adopting a "Hot Adult Contemporary Christian" format that features positive, faith-based songs designed to inspire listeners. The network maintains a 24/7 automated rotation, prioritizing music with minimal interruptions to create an uninterrupted flow of uplifting content aligned with , such as themes of , redemption, and family-friendliness. Song selection focuses on modern CCM tracks that promote encouragement and spiritual growth, drawing from a diverse pool of artists whose works exemplify the blend of pop, rock, and worship elements central to the station's sound. Listener feedback highlights the music's role in providing comfort and , reinforcing its appeal as an accessible entry into faith-inspired . This approach ensures broad while staying true to the network's mission of positive, values-driven broadcasting.

News, announcements, and special features

Smile FM provides brief news updates throughout its broadcast day, drawing from national sources such as the (AP) and , as well as local sources including WILX. These segments cover current events, weather conditions, and traffic reports, often integrated into short breaks between music programming. The station maintains a dedicated page aggregating these updates for real-time access. Announcements on Smile FM focus on community and faith-based activities, including free listings for non-profit events such as church gatherings, ministry conferences, and fundraisers submitted by organizations, schools, and ministries. Listeners can submit events via the online form on the and inquire about events or handle general questions via the contact line at 888-887-7139. Examples include promotions for dinner fundraisers, Churches & Charity Ministry Support Galas, and singles programs featuring concerts. Special features emphasize seasonal and inspirational content, such as holiday event promotions including worship extravaganzas and the Gaither Tour, alongside promotions for annual concerts like the Unity Christian Music Festival. The station occasionally features guest appearances for targeted segments, though programming relies primarily on a small team of on-air hosts like morning personality Tracy Leek and Elly Singer, with limited live interaction to maintain a streamlined format. Community impact initiatives are highlighted through dedicated programming elements, including the Family Fun Calendar that promotes family-oriented events and resources like DivorceCare support groups for those navigating separation or . These efforts align with the station's mission to support local ministries and foster relational healing within a Christian context.

Network stations

Primary stations

The Smile FM network consists of 21 full-power FM stations across , all licensed by the (FCC) as non-commercial educational (NCE) facilities, enabling them to operate without commercial advertising while focusing on educational and community-oriented programming. These primary stations form the backbone of the network, providing wide-area coverage for and related content, with most simulcasting the central feed originating from flagship station WLGH in the Lansing area. In select larger markets, such as Grand Rapids and Flint, stations incorporate brief local inserts for regional , updates, or announcements to enhance listener relevance. Key stations were acquired during the network's expansion in the and ; for instance, WDTR in Imlay City became a significant outlet in 2008, serving as a hub for specialized programming like worship music before integrating into the main format. Recent expansions include the addition of 88.7 FM in in March 2025. The network has navigated FCC regulatory challenges, including a March 2025 denial of retaining multiple Detroit-area licenses and a September 2025 filing to transfer 98.9 FM in Big Rapids. The primary stations vary in effective radiated power () to optimize coverage, with higher-power examples reaching up to 55,000 watts to serve rural and urban areas effectively. Below is a representative table of select primary stations, highlighting their call signs, frequencies, cities of license, , and primary markets served.
Call SignFrequencyCity of LicenseERP (watts)Primary Market Served
WLGH88.1 FMLeroy Township6,700Lansing/Mid-Michigan
WSLI90.9 FMBelding11,500Grand Rapids/West Michigan
WTAC89.7 FMBurton15,000Flint/Burton area
WDTR88.9 FMImlay City3,200Metro Detroit/northern Oakland County
WSIS88.7 FMRiverside6,000Benton Harbor/Southwest Michigan
WEJC88.3 FMWhite Star55,000Bay City/Mid-Michigan
WSMB89.3 FMHarbor Beach12,000Thumb/Northern Michigan
WBMI105.5 FMWest Branch6,000West Branch/Northeast Lower Peninsula
These stations ensure comprehensive statewide reach, with flagship WLGH acquired in the early to anchor network operations and drive expansion.

Translators and boosters

Smile FM employs low-power FM translators and boosters to extend the network's signal into areas not adequately served by its primary stations, particularly in rural regions and urban fringes of . These facilities rebroadcast the unified Smile FM programming without originating local content, adhering to (FCC) rules that limit translators to retransmitting a single primary station's signal and prohibit commercial operations or independent programming. Typically operating at effective radiated powers () from 10 to 250 watts, they provide targeted coverage enhancements, such as filling gaps in northern 's remote areas or bolstering reception in suburbs around Grand Rapids. The network maintains approximately 12 such translators, each licensed under Michigan Community Radio or Smile FM, with examples including facilities that relay signals from nearby primary stations like WLGH (88.1 FM, Leroy Township) or WSMO (91.9 FM, Mount Forest). These low-power outlets, often mounted on existing towers, use non-directional antennas to achieve ranging from ground level to over 50 meters, ensuring compliance with FCC contour protections to avoid interference.
Call SignFrequencyLocationERP (watts)LicenseeLicensed DateRebroadcasts
W242BH96.3 FMMarshall, MI170Smile FM2019-10-07Network signal (e.g., from nearby primary)
W246CW97.1 FMLong Lake Township, MI10Michigan Community Radio2014-09-22Network signal
W247CU97.3 FMFort Gratiot Township, MI25Michigan Community RadioRecent CP updateNetwork signal
W256EA99.1 FMBirmingham, MI250Michigan Community Radio2023-04-27Network signal
W262AF100.3 FMParchment, MI38Smile FM2004-09-30 (active)Network signal
W273CI102.5 FMGrand Haven, MI250Smile FM2021-12-28Grand Rapids-area primary (extends to West Michigan suburbs)
W278BX103.5 FMSaginaw, MINot specified (low-power)Smile FMActiveNetwork signal
W286CI105.1 FMSaginaw, MINot specified (low-power)Smile FMActiveNetwork signal
Post-2020 additions, such as the 102.5 FM translator in Grand Haven, have notably improved accessibility in by extending the Grand Rapids signal to coastal suburbs and surrounding communities, while others like the 99.1 FM in Birmingham address urban fringe gaps near . In , translators like the 91.9 FM in Crystal Falls support WSMO's reach into remote Upper Peninsula areas, enhancing overall network penetration without duplicating full-power infrastructure. These boosters and translators collectively broaden Smile FM's footprint, serving diverse locales while maintaining the network's non-commercial, contemporary Christian format.

Ownership and operations

Ownership structure

Smile FM is owned and operated by Superior Communications, a 501(c)(3) incorporated in 1996 and granted tax-exempt status by the in 1997. As a non-commercial educational broadcaster, Superior Communications focuses on religious and programming, with its principal listed as Czelada. To comply with (FCC) regulations limiting the number of stations a single entity can own in a given market, Smile FM's broadcast licenses are distributed across multiple subsidiaries, including Michigan Community Radio and Northland Community Broadcasters, all sharing the same operational address and contact information as the parent organization in Imlay City, . These subsidiaries hold licenses for various full-power FM stations and , enabling the network's statewide coverage while adhering to non-commercial ownership rules. The network's funding relies on listener donations, which are tax-deductible due to its nonprofit status, and acknowledgments from businesses and organizations that support its mission without constituting commercial advertising. Smile FM stations are prohibited by FCC rules from airing traditional ads, instead using brief sponsor mentions to sustain operations and programming. Governance is overseen by a , which serves as the final authority on interpreting the organization's faith-based policies and ensures alignment with its core mission of "building families, touching hearts, and changing lives" through Christian and inspirational content. This structure emphasizes impact and doctrinal integrity. The 501(c)(3) designation provides key benefits, including exemption from federal income taxes on mission-related revenue and eligibility for deductible contributions, which are essential for maintaining non-commercial educational broadcasting without reliance on for-profit models.

Studios, technical operations, and coverage

Smile FM's primary studios are located at 172 N Cedar Street in Imlay City, , serving as the central hub for network operations. A secondary facility operates in , at 160 E. Grand River Road, supporting additional production and local programming needs. The network is managed by a small team of around 23 staff members, handling responsibilities in programming, engineering, and activities. Technical operations rely on an automation system that enables simulcasting of the core programming across all affiliated stations, incorporating local inserts like weather updates for regional relevance. The network's coverage extends throughout much of via more than 30 stations, supplemented by translators and boosters to fill gaps in major metropolitan areas and reach the majority of the state's population. This footprint focuses on densely populated regions, providing reliable signal strength with minimal overlaps through strategic . Additionally, Smile FM offers worldwide access through online streaming on its , smile.fm, allowing global listeners to tune in without geographic limitations.

Future plans

Planned station additions

Smile FM continues to pursue expansion of its network through applications for new full-power non-commercial educational (NCE) FM stations to reach additional communities in Michigan. In early 2025, the network secured FCC approval for a new primary station in Adrian, licensed as WFNT at 88.7 MHz with 500 watts of power from a transmitter site on Sand Creek Highway. This addition targets the Lenawee County area, filling coverage gaps in southeast Michigan where the contemporary Christian format has limited presence. The FCC granted the minor modification application on March 12, 2025, allowing Smile FM to proceed with construction and operations. A subsequent to cover was issued on April 2, 2025, enabling the station to begin broadcasting the network's programming of positive hits and Christian content. The station became fully operational in April 2025 and has been on the air since then. In September 2025, Smile FM assigned the construction permit for WWRW (98.9 MHz) in Big Rapids Township to Mentor Partners, Inc., in a cash-and-swap deal that included acquiring translator W256CC (99.1 MHz) in Big Rapids, reflecting ongoing adjustments to its expansion strategy in .

Network enhancements and challenges

Smile FM has pursued several technical upgrades to improve its broadcast reach and listener experience, including ongoing efforts to construct taller towers and enhance signal propagation where feasible under (FCC) regulations. These initiatives aim to address coverage gaps in rural areas of , though high-power commercial licenses remain prohibitively expensive at up to $20 million each. Additionally, the network maintains a web-based streaming service accessible via user login, allowing listeners outside traditional broadcast areas to tune in, with recommendations to use radio in covered regions to conserve bandwidth during peak demand. Despite these advancements, Smile FM faces significant regulatory challenges as a non-commercial educational (NCE) broadcaster, particularly from FCC decisions impacting allocation. In March 2025, the FCC denied Smile FM's bid to retain multiple Detroit-area licenses, requiring the surrender of its Huron Township FM station (91.3 MHz) to approve the permit for a new facility in Allen Park (90.1 MHz), citing rules against overlapping ownership in the same market. A subsequent for reconsideration was rejected, highlighting ongoing pressures on NCE amid broader FCC activities that prioritize commercial interests. The network also contends with funding volatility typical of donation-dependent NCE operations, where listener contributions fluctuate with economic conditions and must support maintenance amid rising costs. Competition from secular commercial stations further complicates audience retention in urban markets like and Lansing. Technical and environmental obstacles compound these issues, notably Michigan's harsh weather patterns that damage infrastructure. In late March 2025, severe ice storms in damaged the antenna of a tower near Vanderbilt, disrupting Smile FM's WTLI 89.3 FM signal and requiring emergency repairs to restore service. Signal interference resolutions remain a priority, as evidenced by the network's 2024 opposition to a low-power FM application in Big Rapids, arguing it would cause unacceptable overlap with existing Smile FM operations. To broaden its reach, Smile FM has invested in digital initiatives beyond traditional radio, including podcast-style content through on-demand features and social media engagement via platforms like for promoting family events and concerts, enabling a global audience to participate virtually. The network's long-term vision emphasizes achieving comprehensive statewide coverage through strategic translator additions and signal optimizations by the early 2030s, building on recent expansions in southern to counter fragmentation in listener access.

References

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