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Smile FM
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Smile FM is a network of non-commercial, contemporary Christian radio stations in the state of Michigan owned by Superior Communications, a nonprofit organization. Most programming originates from studios in Williamston (just east of Lansing) and is relayed (with local inserts) by an expanding number of stations throughout the state. The network also has studios in Imlay City, Michigan.
Key Information
Smile FM was originally two separate networks. The first, The Light, was founded in December 1996, when WLGH in Leroy Township, serving Lansing, signed on.[2] The second, Joy FM, began on December 12, 2000, with WHYT (renamed as WWKM and again as WDTR) in Imlay City. While both played contemporary Christian music, The Light aimed for a younger audience. In June 2004, the two networks were combined to form Smile FM in a "wedding ceremony" conducted at Oldsmobile Park in Lansing.[3][4] The new name eliminated confusion since many other unrelated stations used The Light and Joy FM names.
The network is notable for putting stations on the air at a low cost. They lease existing towers and manufacture some of their own equipment. Unlike many Christian stations, they play music with only a few short breaks for weather, news, announcements, and features. Smile FM has also pioneered the use of new technology to help distribute and customize its programming, including developing an emergency weather notification system that is faster and more reliable than the required EAS system (which they also operate).
The licenses for the stations are split between four subsidiaries: Superior Communications, Michigan Community Radio, Northland Community Broadcasters and Smile FM.
In January 2008, Smile FM established WWKM (now WDTR) Imlay City as the flagship of an experimental Smile FM Praise network playing Christian contemporary worship music. Previously, the station had broadcast traditional Christian music and hymns. The Smile FM Praise experiment was ended in 2009 and plans made to move that station to the northern suburbs of Detroit.
The owners have often recycled the call letters of famous Michigan stations of the past for their stations. WDTR (now WRCJ), WHYT (now WDVD), and WVMV (now WDZH) were once used by Detroit stations. WTAC (now WSNL) was the leading top 40 station in Flint during the 1960s (and, ironically, a pioneering contemporary Christian station during the 1980s). WKPK was used by a popular top 40 station of the 1980s and 1990s in northern Michigan (now WSRT). WAIR was an oldies station in northern Michigan (now WFDX) and the calls were also used for a construction permit for a station in Honor (now WSRJ). WWKM was a now-defunct station in Harrison (and Smile FM's 88.5 FM station in the Alpena area, WSFP, once bore the calls of WWKM's sister station WKKM, which is now WTWS in Houghton Lake).
Others were named for the original formats of the stations. WLGH and WTLI were The Light. All of the stations beginning with WJ were in or scheduled to be in the Joy FM network. All call letters beginning with WDT (WDTE, WDTP, and WDTR) serve portions of the Detroit metropolitan area.
Smile FM Network Stations
[edit]The combined footprint of Smile FM's stations covers most of Michigan's densely populated area (though much of West Michigan relies on translators).
Stations owned and operated by Smile FM include:
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| KOYH | 95.5 FM | Elaine, Arkansas | 190430 | 6,000 | 85 m (279 ft) | A | LMS |
| WLGH | 88.1 FM | Leroy Township, Ingham County, Michigan | 78460 | 6,700 | 174 m (571 ft) | B1 | LMS |
| WSMF | 88.1 FM | Monroe, Michigan | 89277 | 1,200 | 41 m (135 ft) | A | LMS |
| WHYT | 88.1 FM | Goodland Township, Michigan | 84187 | 400 | 177 m (581 ft) | A | LMS |
| WEJC | 88.3 FM | White Star, Michigan | 64021 | 55,000 | 114 m (374 ft) | C1 | LMS |
| WKPK | 88.3 FM | Michigamme, Michigan | 92241 | 15,000 | 252 m (827 ft) | C2 | LMS |
| WSMZ-FM | 88.3 FM | Crystal Valley, Michigan | 175566 | 1,500 | 200 m (656 ft) | A | LMS |
| WDTE | 88.3 FM | Grosse Pointe Shores, Michigan | 175093 | 5,500 | 50 m (164 ft) | A | LMS |
| WJOM | 88.5 FM | Eagle, Michigan | 121794 | 4,300[nb 1] | 40 m (131 ft) | A | LMS |
| WSIS | 88.7 FM | Riverside, Michigan | 741647 | 6,000 | 117 m (384 ft) | B1 | LMS |
| WDTR | 88.9 FM | Imlay City, Michigan | 92635 | 3,200 | 61 m (200 ft) | A | LMS |
| WTLI | 89.3 FM | Bear Creek Township, Michigan | 84479 | 50,000 | 312 m (1,024 ft) | C1 | LMS |
| WSMB | 89.3 FM | Harbor Beach, Michigan | 175249 | 12,000 | 145 m (476 ft) | C3 | LMS |
| WDTP | 89.5 FM | Huron Charter Township, Michigan | 176302 | 700 | 95 m (312 ft) | A | LMS |
| WJOJ | 89.7 FM | Rust Township, Michigan | 88667 | 31,000 | 143 m (469 ft) | C2 | LMS |
| WTAC | 89.7 FM | Burton, Michigan | 88040 | 15,000 | 110 m (361 ft) | B1 | LMS |
| WSLI-FM | 90.9 FM | Belding, Michigan | 91446 | 11,500 | 73 m (240 ft) | B1 | LMS |
| WJOG | 91.3 FM | Good Hart, Michigan | 121776 | 6,000 | 209.2 m (686 ft) | C2 | LMS |
| WVMV | 91.5 FM | China Township, Michigan | 176215 | 1,050 | 75 m (246 ft) | A | LMS |
| WAIR | 104.9 FM | Lake City, Michigan | 92345 | 2,800 | 149 m (489 ft) | A | LMS |
| WJOH | 91.5 FM | Raco, Michigan | 121795 | 5,500 | 100 m (328 ft) | A | LMS |
| WYOR | 88.5 FM | Republic, Ohio | 174213 | 100 | 32 m (105 ft) | A | LMS |
Translators
[edit]Translators rebroadcasting Smile FM include:
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info | Notes |
|---|---|---|---|---|---|---|---|---|
| W242BH | 96.3 FM | Marshall, Michigan | 145241 | 170 | 32.1 m (105 ft) | D | LMS | repeats WLGH; serves Battle Creek |
| W246CW | 97.1 FM | Long Lake Township, Michigan | 158283 | 10 | 260.8 m (856 ft) | D | LMS | repeats WTLI; serves Traverse City |
| W247CU | 97.3 FM | Fort Gratiot, Michigan | 157054 | 25 | 83 m (272 ft) | D | LMS | repeats WVMV; serves Port Huron |
| W262AF | 100.3 FM | Parchment, Michigan | 78387 | 38 | 52.5 m (172 ft) | D | LMS | repeats WSIS; serves Kalamazoo |
| W273CI | 102.5 FM | Grand Haven, Michigan | 148894 | 250 | 191 m (627 ft) | D | LMS | repeats WSMZ-FM; serves Muskegon |
| W280EL | 103.9 FM | Yates, Michigan | 156357 | 10 | 119.3 m (391 ft) | D | LMS | repeats WVMV; serves northern Metro Detroit suburbs |
| W286CI | 105.1 FM | Saginaw, Michigan | 143161 | 250 | 49 m (161 ft) | D | LMS | repeats WEJC |
| W299CB | 107.7 FM | Manistee, Michigan | 153183 | 19 | 98 m (322 ft) | D | LMS | repeats WSMZ-FM |
| W272DG | 102.3 FM | Pittsfield Township, Michigan | 157119 | 19 | 98 m (322 ft) | D | LMS | repeats WTAC; serves Ann Arbor |
| W244EN | 96.7 FM | Lapeer, Michigan | 157076 | 250 | 276.5 m (907 ft) | D | LMS | repeats WTAC; serves Flint |
| W260CQ | 99.9 FM | Plainfield Township, Kent County, Michigan | 158538 | 10 | 126 m (413 ft) | D | LMS | repeats WSLI-FM; serves Grand Rapids |
| WLHT | 95.7 FM | Grand Rapids, Michigan | 37457 | 40,000 | 147 m (482 ft) | B | LMS | uses HD2 subchannel, repeats WSLI-FM |
Future stations
[edit]On October 6, 2022, it was announced that Smile FM has filed a $60,000 deal to purchase WGVU (1480 AM) in Grand Rapids from Grand Valley State University.[5] The station, along with WGVS (850 AM) in Muskegon, originally carried an oldies radio format until January 7, 2022, when both stations closed down.[6] Smile FM had already acquired WGVS effective June 28, 2022, for $25,000.
Explanatory notes
[edit]- ^ WJOM currently holds a construction permit to increase to 25,000 watts.[citation needed]
References
[edit]- ^ Demske, Kristyne E. "Smile! It's a new radio station", St. Clair Shores Sentinel. May 16, 2012. p. 3A.
- ^ Broadcasting & Cable Yearbook 2000. Broadcasting & Cable. 2000. p. D-227. Retrieved December 20, 2021.
- ^ Austerman, Mike. "June 2004 News and Notes", Michiguide.com. June 30, 2004. Retrieved December 20, 2021.[dead link]
- ^ "Josh Strickland Exits Townsquare/Lansing To Join Smile FM Radio Network". All Access. June 19, 2017. Retrieved February 14, 2023.
- ^ "Deal Digest: New Owners for Adams Radio, TelevisaUnivision Sells in San Juan".
- ^ Venta, Lance (December 29, 2021). "WGVU To Shut Down Real Oldies 1480/850". RadioInsight. Retrieved December 29, 2021.
External links
[edit]Smile FM
View on GrokipediaHistory
Founding and early development
Smile FM traces its origins to Superior Communications, a nonprofit organization dedicated to Christian broadcasting in Michigan. The organization launched The Light radio network in 1996, initially focused on delivering contemporary Christian music to audiences across the state. This marked an early effort to provide faith-based programming on the FM dial in regions previously underserved by such content.[7] The network's inaugural station, WLGH (88.1 FM) in Leroy Township, signed on the air on December 2, 1996, serving the Lansing metropolitan area and becoming the first FM outlet dedicated to contemporary Christian music in that market. WLGH operated under a non-commercial educational (NCE) license issued by the Federal Communications Commission (FCC), which required the station to prioritize educational and community-oriented broadcasting without commercial advertising. This licensing framework was a key milestone, enabling Superior Communications to secure spectrum for nonprofit operations while adhering to FCC regulations for NCE stations.[7] In its early years through the late 1990s and into the early 2000s, The Light faced typical challenges for a nascent non-commercial network, including restricted geographic coverage from a single transmitter and reliance on listener donations for funding, as commercial revenue was prohibited under NCE rules. Expansion efforts included the addition of more stations to broaden reach, such as the launch of the companion Joy FM network on December 12, 2000, in Imlay City (the station later became known as WHYT). These developments laid the groundwork for a statewide presence, emphasizing positive, uplifting content amid operational constraints.[8]Mergers, rebranding, and expansion
In 2004, The Light and Joy FM networks merged under Superior Communications to form Smile FM, adopting the Smile FM brand and unifying operations under the slogan "Michigan's Positive Hits" to highlight its focus on uplifting contemporary Christian music.[3][8] This merger coincided with efforts to consolidate resources and broaden reach, setting the stage for sustained growth in the nonprofit sector. By 2012, Smile FM had expanded to operate 20 full-power radio stations across Michigan.[4] Throughout the 2010s, the network pursued further development by acquiring additional signals in key areas, enhancing coverage in urban centers like Grand Rapids and Lansing. Milestones included the introduction of online streaming, allowing global access to its programming beyond FM signals. By 2020, the network had grown to encompass over 30 stations, reflecting strategic expansions that strengthened its statewide presence.[2][6] Notable acquisitions during this period included WLCO-AM in Lapeer from Townsquare Media in 2021, which bolstered local outreach in eastern Michigan.[9] In March 2025, the FCC denied Smile FM's bid to retain multiple Detroit-area licenses, requiring the surrender of one FM license amid regulatory scrutiny on ownership limits.[6]Programming and format
Music and primary content
Smile FM emphasizes contemporary Christian music (CCM) as its core programming, adopting a "Hot Adult Contemporary Christian" format that features positive, faith-based songs designed to inspire listeners.[10] The network maintains a 24/7 automated playlist rotation, prioritizing music with minimal interruptions to create an uninterrupted flow of uplifting content aligned with Christian values, such as themes of hope, redemption, and family-friendliness.[10] Song selection focuses on modern CCM tracks that promote encouragement and spiritual growth, drawing from a diverse pool of artists whose works exemplify the blend of pop, rock, and worship elements central to the station's sound. Listener feedback highlights the music's role in providing comfort and modernity, reinforcing its appeal as an accessible entry into faith-inspired listening.[11] This approach ensures broad accessibility while staying true to the network's mission of positive, values-driven broadcasting.News, announcements, and special features
Smile FM provides brief news updates throughout its broadcast day, drawing from national sources such as the Associated Press (AP) and BBC, as well as local Michigan sources including WILX. These segments cover current events, weather conditions, and traffic reports, often integrated into short breaks between music programming. The station maintains a dedicated news page aggregating these updates for real-time access.[12][3] Announcements on Smile FM focus on community and faith-based activities, including free listings for non-profit events such as church gatherings, ministry conferences, and fundraisers submitted by organizations, schools, and ministries. Listeners can submit events via the online form on the website and inquire about events or handle general questions via the contact line at 888-887-7139. Examples include promotions for taco dinner fundraisers, Churches & Charity Ministry Support Galas, and community singles programs featuring music concerts.[13][3][5] Special features emphasize seasonal and inspirational content, such as holiday event promotions including Christmas worship extravaganzas and the Gaither Christmas Tour, alongside promotions for annual concerts like the Unity Christian Music Festival. The station occasionally features guest appearances for targeted segments, though programming relies primarily on a small team of on-air hosts like morning personality Tracy Leek and Elly Singer, with limited live interaction to maintain a streamlined format.[3][14][15] Community impact initiatives are highlighted through dedicated programming elements, including the Family Fun Calendar that promotes family-oriented events and resources like DivorceCare support groups for those navigating separation or divorce. These efforts align with the station's mission to support local ministries and foster relational healing within a Christian context.[3][14]Network stations
Primary stations
The Smile FM network consists of 21 full-power FM stations across Michigan, all licensed by the Federal Communications Commission (FCC) as non-commercial educational (NCE) facilities, enabling them to operate without commercial advertising while focusing on educational and community-oriented programming. These primary stations form the backbone of the network, providing wide-area coverage for contemporary Christian music and related content, with most simulcasting the central feed originating from flagship station WLGH in the Lansing area. In select larger markets, such as Grand Rapids and Flint, stations incorporate brief local inserts for regional news, weather updates, or community announcements to enhance listener relevance.[16][5][17] Key stations were acquired during the network's expansion in the 1990s and 2000s; for instance, WDTR in Imlay City became a significant outlet in 2008, serving as a hub for specialized programming like worship music before integrating into the main format. Recent expansions include the addition of 88.7 FM in Adrian in March 2025.[18] The network has navigated FCC regulatory challenges, including a March 2025 denial of retaining multiple Detroit-area licenses and a September 2025 filing to transfer 98.9 FM in Big Rapids.[6][19] The primary stations vary in effective radiated power (ERP) to optimize coverage, with higher-power examples reaching up to 55,000 watts to serve rural and urban areas effectively. Below is a representative table of select primary stations, highlighting their call signs, frequencies, cities of license, ERP, and primary markets served.| Call Sign | Frequency | City of License | ERP (watts) | Primary Market Served |
|---|---|---|---|---|
| WLGH | 88.1 FM | Leroy Township | 6,700 | Lansing/Mid-Michigan |
| WSLI | 90.9 FM | Belding | 11,500 | Grand Rapids/West Michigan |
| WTAC | 89.7 FM | Burton | 15,000 | Flint/Burton area |
| WDTR | 88.9 FM | Imlay City | 3,200 | Metro Detroit/northern Oakland County |
| WSIS | 88.7 FM | Riverside | 6,000 | Benton Harbor/Southwest Michigan |
| WEJC | 88.3 FM | White Star | 55,000 | Bay City/Mid-Michigan |
| WSMB | 89.3 FM | Harbor Beach | 12,000 | Thumb/Northern Michigan |
| WBMI | 105.5 FM | West Branch | 6,000 | West Branch/Northeast Lower Peninsula |
Translators and boosters
Smile FM employs low-power FM translators and boosters to extend the network's signal into areas not adequately served by its primary stations, particularly in rural regions and urban fringes of Michigan. These facilities rebroadcast the unified Smile FM programming without originating local content, adhering to Federal Communications Commission (FCC) rules that limit translators to retransmitting a single primary station's signal and prohibit commercial operations or independent programming.[21] Typically operating at effective radiated powers (ERP) from 10 to 250 watts, they provide targeted coverage enhancements, such as filling gaps in northern Michigan's remote areas or bolstering reception in West Michigan suburbs around Grand Rapids.[21] The network maintains approximately 12 such translators, each licensed under Michigan Community Radio or Smile FM, with examples including facilities that relay signals from nearby primary stations like WLGH (88.1 FM, Leroy Township) or WSMO (91.9 FM, Mount Forest). These low-power outlets, often mounted on existing towers, use non-directional antennas to achieve HAAT (height above average terrain) ranging from ground level to over 50 meters, ensuring compliance with FCC contour protections to avoid interference.[22][23]| Call Sign | Frequency | Location | ERP (watts) | Licensee | Licensed Date | Rebroadcasts |
|---|---|---|---|---|---|---|
| W242BH | 96.3 FM | Marshall, MI | 170 | Smile FM | 2019-10-07 | Network signal (e.g., from nearby primary) |
| W246CW | 97.1 FM | Long Lake Township, MI | 10 | Michigan Community Radio | 2014-09-22 | Network signal |
| W247CU | 97.3 FM | Fort Gratiot Township, MI | 25 | Michigan Community Radio | Recent CP update | Network signal |
| W256EA | 99.1 FM | Birmingham, MI | 250 | Michigan Community Radio | 2023-04-27 | Network signal |
| W262AF | 100.3 FM | Parchment, MI | 38 | Smile FM | 2004-09-30 (active) | Network signal |
| W273CI | 102.5 FM | Grand Haven, MI | 250 | Smile FM | 2021-12-28 | Grand Rapids-area primary (extends to West Michigan suburbs) |
| W278BX | 103.5 FM | Saginaw, MI | Not specified (low-power) | Smile FM | Active | Network signal |
| W286CI | 105.1 FM | Saginaw, MI | Not specified (low-power) | Smile FM | Active | Network signal |

