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WSHH
WSHH (99.7 FM) is a commercial radio station in Pittsburgh, Pennsylvania. It is the flagship of Renda Media and airs an adult contemporary radio format. WSHH is Pittsburgh's affiliate of the syndicated Delilah show, which airs every night. Between Mid-November and December 25 each year, WSHH airs a Christmas music format.
The station's transmitter is co-located with NBC network affiliate WPXI on Rising Main Avenue in Pittsburgh near Interstate 279. Its studios and offices located on Parish Street.
On March 8, 1948, the station first signed on as WJAS-FM It was the FM counterpart to WJAS, owned by the Pittsburgh Radio Supply House.
The two stations simulcast and were network affiliates of CBS Radio, airing its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio." As network programming moved from radio to television in the 1950s, WJAS-AM-FM carried a full service, middle of the road format of music, talk, news and sports.
On November 1, 1957, the National Broadcasting Company (NBC) gained control of WJAS and WJAS-FM, adding them to their roster of network owned-and-operated stations. Later that month the call letters were changed to WAMP and WFMP, which was derived from "AM and FM Pittsburgh". Three years later, both stations changed back to their original call letters.
In the late 1960s, WJAS-FM ended its simulcast and began playing beautiful music, which continued into the 1970s and 1980s. In 1973, WJAS-AM-FM were sold to Heftel Broadcasting. Heftel made some significant changes: WJAS switched to a talk format with the call sign WKTQ, while WJAS-FM became WSHH, using the moniker "Wish 100."
During the 1970s, beautiful music was well represented on Pittsburgh radio: WKJF, which later became WJOI, was the leader for many years, and KDKA-FM aired automated beautiful music during the day and classical music at night. (It became WPNT in 1979 with beautiful music (no more classical) and live announcers.) Despite the competition, by the late 1970s, WSHH was Pittsburgh's number two station behind KDKA. WSHH's ratings were helped by a full staff of live announcers, to add some personality and information, in addition to the instrumental music sweeps.
Nationwide Communications, a division of Nationwide Insurance, bought WKTQ and WSHH in 1975. In 1982, Nationwide fired most of the WSHH staff, replacing them with an automated "live assist" format, to cut expenses. John Ford was the last live announcer before the switch.
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WSHH
WSHH (99.7 FM) is a commercial radio station in Pittsburgh, Pennsylvania. It is the flagship of Renda Media and airs an adult contemporary radio format. WSHH is Pittsburgh's affiliate of the syndicated Delilah show, which airs every night. Between Mid-November and December 25 each year, WSHH airs a Christmas music format.
The station's transmitter is co-located with NBC network affiliate WPXI on Rising Main Avenue in Pittsburgh near Interstate 279. Its studios and offices located on Parish Street.
On March 8, 1948, the station first signed on as WJAS-FM It was the FM counterpart to WJAS, owned by the Pittsburgh Radio Supply House.
The two stations simulcast and were network affiliates of CBS Radio, airing its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio." As network programming moved from radio to television in the 1950s, WJAS-AM-FM carried a full service, middle of the road format of music, talk, news and sports.
On November 1, 1957, the National Broadcasting Company (NBC) gained control of WJAS and WJAS-FM, adding them to their roster of network owned-and-operated stations. Later that month the call letters were changed to WAMP and WFMP, which was derived from "AM and FM Pittsburgh". Three years later, both stations changed back to their original call letters.
In the late 1960s, WJAS-FM ended its simulcast and began playing beautiful music, which continued into the 1970s and 1980s. In 1973, WJAS-AM-FM were sold to Heftel Broadcasting. Heftel made some significant changes: WJAS switched to a talk format with the call sign WKTQ, while WJAS-FM became WSHH, using the moniker "Wish 100."
During the 1970s, beautiful music was well represented on Pittsburgh radio: WKJF, which later became WJOI, was the leader for many years, and KDKA-FM aired automated beautiful music during the day and classical music at night. (It became WPNT in 1979 with beautiful music (no more classical) and live announcers.) Despite the competition, by the late 1970s, WSHH was Pittsburgh's number two station behind KDKA. WSHH's ratings were helped by a full staff of live announcers, to add some personality and information, in addition to the instrumental music sweeps.
Nationwide Communications, a division of Nationwide Insurance, bought WKTQ and WSHH in 1975. In 1982, Nationwide fired most of the WSHH staff, replacing them with an automated "live assist" format, to cut expenses. John Ford was the last live announcer before the switch.