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Wooga

Wooga is a German game software company based in Berlin that develops story-driven casual games for mobile devices, such as smartphones and tablets and social networks like Facebook. It has developed mobile games such as June's Journey, Pearl's Peril and Switchcraft. The company is part of the social games company Playtika. Their name comes from the words "World of Gaming".

Wooga was founded in January 2009 by Jens Begemann (CEO), Patrick Paulisch, and Philipp Moeser (CTO). Paulisch has since left Wooga. The first games released were only available on social networks, first and foremost on Facebook. The first game developed by Wooga was Brain Buddies, a quiz game released in July 2009. Wooga received €5 million in a round of funding led by Balderton Capital in November 2009. Holtzbrinck Ventures, which had provided funding earlier that year, also participated in this round.

In April 2010, Wooga released its second game, Monster World. That same year, Holtzbrinck Ventures and Balderton Investment stepped in, helping to fund a third game. In October 2010, the company employed 50 people; in 2011, that number increased to 150.

In November 2010, Wooga launched Happy Hospital. In March 2011, Wooga launched Diamond Dash. The company raised a Series B Round of $24 million funding in May 2011. Magic Land Island was launched during the GDC Europe in August 2011 in Cologne. In June 2012, the HTML5 game was open sourced under the name Pocket Island on GitHub under MIT license and with the assets under Creative Commons license CC BY-NC-SA.

With the progressive development of mobile technology and the global spread of mobile devices, Wooga's focus shifted in 2012 to games for the mobile sector. Diamond Dash was first game they released for iPhone and iPad on the iOS App Store (December 2011). In December 2012, Diamond Dash became the first Wooga game for Android smartphones and tablets. On 22 August 2013, Jelly Splash was the first game to be released for mobile devices first. The game was subsequently released on Facebook in September 2013 and on Android in October 2013. For Jelly Splash, Wooga entered into a cooperation with the South Korean internet service provider Kakao, and the game was launched as a test title for their KakaoTalk platform on 9 November 2013.

In March 2013, Wooga launched both Monster World mobile for iOS and Pearl's Peril. Pearl's Peril became the company’s fastest selling game. On 10 April 2013, Wooga launched Pocket Village. In May, they launched Fantastic Forest and Kingsbridge on 21 and 28 March, respectively. In December 2013, Jelly Splash reported monthly active users of 8.2 million. In February 2014, Fantastic Forest was relaunched as Farm Tales.

Investments in smartwatch games in 2015 did not pay off and sales plummeted for the first time. The trend continued in 2016, when newly developed games, such as Agent Alice, no longer brought in the same success figures. That year, the company laid off 40 employees and terminated projects from the previous year. After that, Wooga continued to develop its casual gaming strategy. This direction was implemented in particular with the launch of the most successful game to date, June's Journey, at the end of 2017. Wooga decided to exclusively focus on the casual games segment and on story-driven casual games.

On 20 May 2015, Wooga launched Crazy Kings (developed by TicBits). On 6 October 2016, Wooga launched Bubble Island 2. As of July 2018, the company employs 200 people.

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