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XSET
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XSET
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XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe, Marco Mereu,[1] Clinton Sparks, and Wil Eddins.[2]

Key Information

History

[edit]

XSET was launched on July 16, 2020,[3] by a group of former executives from FaZe Clan.[4] Selkoe, who previously founded Karmaloop,[5] wanted to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity in the gaming world.[6]

XSET has professional teams competing in various esports titles such as Fortnite, Rocket League, Call of Duty: Warzone, Call of Duty: Mobile, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.

In October 2020, Ozuna and Swae Lee joined XSET as investors.[7] In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round.[8]

On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal.[9] Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players.[10]

Brand and culture

[edit]

In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee,[11] Ozuna,[12] Lil Wayne,[13] Tee Grizzley,[14] Brycent,[15] Ezekiel Elliott,[16] Kris London, and CashNasty.[17]

In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas.[18]

Acquisitions and expansions

[edit]

In April 2023, XSET acquired Queens Gaming Collective.[19]

In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops.[20] That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization.[21]

Merchandise and collaborations

[edit]

Notable collaborations include:

  • Apparel drops with Ganga, featuring his signature "nomad" and Salvador Dalí-inspired designs.[22]
  • Merchandise capsules with Kris London and CashNasty.[23]
  • A partnership and limited-edition merchandise collection with Cody 'Clix' Conrod.[9]
  • SCUF Gaming,[24] HyperX, GHOST Lifestyle[25]
  • Fashion and apparel: Roots Canada, Lids
  • Quality Control Music, Roland (for the Drop The Bass apparel collection celebrating the TR-808 drum machine[26])
  • Boston Red Sox, Drai's Las Vegas
  • Fanshark, Wahlburgers

Content and activations

[edit]

XSET has a presence in various cultural spaces, including:

  • A gaming residency at Drai's Beachclub and Nightclub.[27]
  • An activation at Ozuna Fest in Cancun in December 2021.[28]
  • Participation in the Breakaway Music Festival 2023.[29]
  • A takeover of Boston's Fenway Park for an "XSET Day."[30]

In 2022, XSET also launched the Black Xcellence program.[31]

Offices

[edit]

The company has offices in Boston and Los Angeles.[32]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

XSET

View on Grokipedia
from Grokipedia
XSET is an American organization and lifestyle brand headquartered in , , focused on competitive gaming, merchandise, and cultural content blending digital and physical worlds.
Founded on July 16, 2020, by former executives , Wil Eddins, Clinton Sparks, and Marco Mereu, the organization sought to build an inclusive presence in while prioritizing creator partnerships and brand extensions into fashion and music.
XSET fields professional teams in titles including , , and , with players such as Clix and achieving notable tournament placements, including multiple Fortnite Championship Series (FNCS) victories that contributed to over $1 million in earnings and a total organizational prize pool exceeding $1.7 million across competitions.
The brand has expanded through collaborations like apparel lines with Jay-Z's Paper Planes and Roots, alongside content featuring hip-hop artists and players, positioning itself as a entity beyond pure competition.
However, XSET has encountered legal disputes, including a 2023 lawsuit from former players alleging non-payment of agreed revenue shares from the Valorant Champions 2022 skin bundle, highlighting tensions over player compensation in organizations.

Founding and Early Development

Establishment and Founders

XSET was established on July 16, 2020, as a gaming lifestyle brand and esports organization focused on competitive squads in titles such as , , and later . The organization was co-founded by , Marco Mereu, Clinton Sparks, and Wil Eddins, with Selkoe serving as CEO. Greg Selkoe, a veteran in the industry, previously held the position of president at , where he contributed to its expansion into a major content creation and entity. Marco Mereu brought experience as the founder of Framerate, a gaming media company, adding expertise in content and production to XSET's operations. Clinton Sparks, a producer and entrepreneur, provided insights into branding and entertainment crossovers, while Wil Eddins, another former executive, focused on operational and talent management aspects. The founders aimed to build an organization that reflected broader demographics within gaming, drawing from their collective backgrounds in , , and media to differentiate XSET from established competitors.

Initial Team Acquisitions and Growth (2020-2021)

XSET entered the landscape in July 2020 by signing its inaugural roster on July 16, consisting of players Av (Alexander Vanderveen), RogueShark, Knight, and Snood (Christian Hastie). This move established the organization's competitive foundation amid the popularity of Fortnite's battle royale format. Shortly thereafter, on July 27, XSET expanded into by forming a team, marking early diversification beyond a single title. In September 2020, XSET acquired a roster on September 3, including players Juicy, NiKo, Angry, Joey, and RoiiDz, targeting the mobile segment with growing global viewership. By October 26, the organization announced its initial roster, entering the market as the game gained traction post-launch. On November 20, XSET signed the all-female Team Originem roster for : Global Offensive, comprising juliano, zAAz, , kr4sylya, and mimimimichaela, with MackDaddy as coach, reflecting an intent to promote diverse representation in competitive gaming. These acquisitions were bolstered by strategic investments, including rapper Swae Lee's role as the first official investor announced on October 28. Into 2021, growth accelerated with XSET's entry into Rainbow Six Siege on February 22, via the acquisition of the RentFree roster—Tomas, Filthy, Drip, and Brycer—alongside signings of content creators Butterzz and Creators. In May, XSET debuted in on May 28, initially signing player RamBeau before adding Claraphi in September, though roster stability proved challenging early on. Additional adjustments, such as the February 25 signing of Astonish, supported ongoing competitiveness. By mid-2021, XSET had assembled teams across six titles, positioning it as a rapidly expanding entity focused on content integration and multi-game presence rather than singular dominance.

Esports Operations

Teams and Competitions

XSET maintains an active roster in Fortnite, its primary esports focus as of October 2025, featuring players such as Cody "Clix" Conrod, Ben "Higgs" Anderson (joined April 19, 2025), Mohammed "Faxuty" Eid (joined April 26, 2025), and Madison "Kanary" (joined October 18, 2025). The organization also affiliates with additional Fortnite competitors including Bugha, illyynina, and Veno, who compete in solo, duo, and squad formats across North American events. This team participates in Epic Games' Fortnite Champion Series (FNCS), including divisional qualifiers, majors, and the Global Championship, with recent placements such as second in a Duos Division 1 session on October 25, 2025, yielding 2,700 power ranking points and $8,000 in earnings for Clix. Third-party Fortnite tournaments form a key part of XSET's competitive calendar, exemplified by a first-place finish in The Milk Cup 2025 Finals on October 18, 2025, where illyynina and Vader secured $78,000. Earlier in the year, squad members achieved top rankings in FNCS practice events, including a first-place squad result on August 19, 2025, earning $9,000. These efforts contribute to XSET's cumulative Fortnite earnings exceeding several hundred thousand dollars, though specific totals vary by player affiliation in flexible squad compositions. Historically, XSET fielded teams in other titles, including through 2022, where it competed in VCT North America Challengers, Stage 2 Masters Copenhagen, and Valorant Champions 2022, advancing to playoff stages but without major titles. A roster participated in RLCS events until disbanding in 2022, generating $57,050 in from regional and world championships. Similar short-term ventures occurred in Rainbow Six Siege ($83,000 earned), ($87,750), and : Mobile, focusing on international circuits like PMGC and CODM World Championship qualifiers, though these teams have since dissolved without ongoing activity. No active rosters exist in these games as of late 2025.

Key Achievements and Earnings

XSET has accumulated approximately $1,770,702 in total prize money from participation in 210 tournaments across multiple esports disciplines, with Fortnite contributing the largest share. The organization's Fortnite division alone exceeded $1 million in earnings by January 2025, propelled by strong performances in high-stakes events. In 2024, this team secured $496,925 from seven tournaments, including a second-place finish at The Milk Cup: Winter on December 16, 2024. A pivotal achievement came in Fortnite with XSET's victory at the 2024 Esports World Cup, where the roster dominated qualifiers and the grand finals, marking one of the organization's most prominent international triumphs and elevating their status among competitors like NRG and . This win not only boosted earnings but also highlighted strategic depth in duo and squad formats, with players advancing through closed qualifiers on July 5, 2024, by defeating teams such as . In , XSET's North American squad earned $257,050 before disbanding around December 2023, with notable success including a first-place finish at the NSG: Winter tournament on February 9, 2022. The team advanced to at the by defeating reigning Masters champion on September 6, 2022, despite earlier struggles at VCT Masters: . efforts yielded $229,550 since May 2021, reflecting consistent regional contention but fewer headline victories.
GameTotal EarningsKey Tournament Highlight
~$1,000,000+1st: 2024 Esports World Cup
$257,050Playoffs: 2022 Champions
$229,550Various regional events since 2021
Smaller contributions from titles like ($57,050 from 27 events) and Halo underscore diversified but uneven success, with no major LAN victories reported beyond 's 2024 peak. Overall, earnings growth correlates with focus post-2023, amid roster adjustments in other games.

Roster Instability and Game Withdrawals

XSET encountered persistent roster instability across its divisions, characterized by frequent acquisitions, releases, and player disputes. In Valorant, the organization signed an initial roster in October 2020 consisting of players thwifo, AYRIN, Brando, Wedid, and PureR, but underwent multiple changes before releasing the entire on October 4, 2022, to enable players to seek spots on franchised squads amid ' shift to a closed . This followed competitive appearances, including an upset victory over at Champions 2022, yet the struggled with consistency, often finishing on the edge of major qualifications. Compounding the turnover, four former Valorant players—dephh, zekken, Cryocells, and AYRIN—along with ex-head coach , initiated legal proceedings against XSET in August 2023, claiming the organization withheld approximately 50% of merchandising revenue from the Champions 2022 skin bundle, potentially totaling hundreds of thousands of dollars per plaintiff as per the agreed revenue-sharing terms. XSET denied the allegations, but the cases highlighted broader retention challenges, with players citing unfulfilled financial commitments that eroded trust and prompted departures. Similar patterns emerged in Rainbow Six Siege, where XSET's roster was effectively disbanded through a transfer to M80 in December 2022 after failing to secure stable performance or funding continuity. A former player, Zachary "SpiriTz" Dionne, publicly accused the organization in October 2023 of withholding prize money earned during his tenure, further underscoring payment-related frictions that contributed to the division's collapse. In , XSET acquired the former roster—comprised of players like Koyful, , and others—on December 16, 2022, marking a re-entry into the title after an earlier release of its initial lineup in July of that year. However, the team withdrew from competition immediately after Split 1 in May 2024, with player Israel "Koyful" Lawrence confirming the organization's exit from and player Drew "Nocturnal" Morbitzer alleging a full retreat from due to unsustainable operations. XSET framed this as a "strategic pause" on competitive activities, amid reports of denied partnership bids and financial pressures that mirrored issues in other titles. These recurrent disruptions—evident in Counter-Strike: Global Offensive's outright disbandment by late 2020s and sporadic Fortnite adjustments—reflected underlying organizational strains, including revenue-sharing breakdowns and inability to compete in maturing ecosystems requiring long-term investment. The pattern of rapid expansions followed by contractions ultimately led to a scaled-back presence in professional gaming by mid-2024.

Business Expansion

Major Acquisitions

XSET acquired Astoic Management, a Black-owned talent agency based in , on August 5, 2022, integrating its operations to bolster artist representation and management capabilities within the gaming and entertainment sectors. The deal appointed Astoic's co-founders to executive roles at XSET, enhancing its talent infrastructure amid growing demand for diversified management in and lifestyle branding. In April 2023, XSET purchased Gaming Collective, a women-led gaming lifestyle organization founded to promote female participation in and content creation. The acquisition, announced on April 6, 2023, aimed to expand XSET's community outreach and diversify its roster by incorporating ' established network of female creators and gamers, positioning XSET as a leader in inclusive gaming initiatives. XSET's most recent major acquisition occurred on June 20, 2024, when it bought Illusive Media, a full-service creative studio specializing in , , and immersive content for gaming and digital platforms. This move established XSET Studios as an in-house production arm, leveraging Illusive's expertise to develop original content for platforms like and , thereby verticalizing XSET's media capabilities beyond competitive . The transaction, following XSET's $15 million funding round in 2022, included elements of cash, equity, and earnouts, reflecting a strategic push into content creation amid industry consolidation.

Strategic Partnerships and Collaborations

XSET established its first major sponsorship deal with in August 2020, marking the company's inaugural partnership and providing branding integration across XSET's content and events. In April 2021, Latin music artist joined as an equity partner, contributing to XSET's cultural expansion beyond traditional gaming audiences. The organization deepened its commercial ties in 2023 through a with Glytch, an venue developer planning 32 stadiums over eight years; Glytch became an official partner across XSET's teams, serving as presenting sponsor for an eight-episode content series featuring the and rosters. This alliance positioned XSET for potential home-field advantages in future Glytch facilities. In October 2023, XSET signed a wide-ranging strategic partnership with creator Clix, encompassing content production, merchandise drops like the "High Performance" and Racing collections, and joint announcements via cinematic videos. Apparel-focused collaborations followed, including a March 2024 line with content creator Kris emphasizing aesthetics, and an August 2023 golf-themed drop with Foreplay to diversify beyond core gaming merch. XSET expanded into luxury and entertainment in November 2022 with mastermind JAPAN, releasing limited-edition hoodies, t-shirts, and HyperX headsets debuted at ComplexCon. A June 2024 collaboration with DJ integrated co-branded merchandise, live streams, and events to bridge electronic music and gaming communities. In October 2024, partnered with XSET to promote women's inclusion in , featuring Galaxy devices in targeted content and initiatives aimed at reducing barriers for female gamers. More recently, in May 2025, XSET launched a multichannel global partnership with and for the "" franchise, incorporating promotional content and cross-media activations ahead of the film's release. Additional ventures include a collaboration with RoboSquad Revolution for a new multiplayer game development, leveraging XSET's roster for testing and promotion. These alliances reflect XSET's strategy to blend with broader , , and tech sectors for sustained growth.

Brand and Commercial Activities

Core Identity and Culture

XSET positions its core identity as a "pop-gaming" lifestyle brand that integrates gaming with broader cultural elements including music, art, sports, fashion, and entertainment. Established in 2020 by industry veterans including Greg Selkoe, the organization extends beyond traditional esports to encompass creator-driven content, merchandise, and media, aiming to transform gaming culture into scalable influence for young demographics. This multifaceted approach distinguishes XSET from conventional esports entities by emphasizing a "gaming remix'd" ethos that fuses digital and physical realms. The company's internal culture prioritizes fostering positive gaming experiences amid an industry often marked by toxicity. CEO has articulated a focus on amplifying and joy while mitigating negative behaviors, rooted in values of and . XSET promotes itself as a movement for , equality, and creative expression, with early announcements highlighting a social mission to support inclusion for individuals facing or exclusion in gaming spaces. A key aspect of XSET's culture involves targeted efforts toward underrepresented participants in gaming, including people of color, women, and LGBTQ+ individuals, whom the organization identifies as disproportionately affected by sector toxicity. This is operationalized through roles like Chief Culture Officer Erin Ashley Simon, who drives initiatives to expand opportunities for marginalized talent via partnerships and internal programs. Such commitments align with strategic collaborations emphasizing equity, though XSET's broader identity remains anchored in commercial and over purely altruistic aims.

Merchandise and Product Lines

XSET maintains an online store featuring apparel, esports jerseys, accessories, and gaming peripherals under its gaming lifestyle brand. Core apparel items include logo tees priced at $58, hoodies at $128, track jackets at $148, and track pants at $138, emphasizing and performance fabrics. The designer collection offers basics such as dad hats, triple stack tees, matrix overdye sweatpants, and core logo hoodies, designed for everyday wear by gamers and fans. Esports-specific product lines center on competition jerseys, including the official 2025 FNCS jersey at $70 and player-specific variants like the Clix jersey, tailored for Fortnite Championship Series participants. In February 2024, XSET launched the collection following the of its acquired women's gaming initiative, featuring items such as leggings, biker shorts, skorts, robes, cut-out tops, beanies, socks, and keychains to promote and empowerment among female creators and athletes. Collaborative product lines expand offerings through partnerships, such as the tech apparel series with hoodies, sweatpants, and quarter-zip pullovers at $90; the Kris London range unveiled in March 2024; and limited drops with mastermind JAPAN in November 2022 including hoodies, tees, and HyperX headsets. Additional collaborations include in August 2023 with bucket hats, t-shirts, and club head covers, and in June 2024 for co-branded apparel tied to music and streaming events. Gaming accessories comprise the Locked In mousepad at $30 for 36"x18" dimensions and Set Your Sights iPhone cases at $20, supporting practical use in setups. Since July 2024, select merchandise integrates Top Tier Authentics badges, scannable for item verification, exclusive videos from creators like Clix, and rewards such as signed items or VIP passes, enhancing authenticity and fan engagement.

Content Production and Events

XSET Studios focuses on creating high-quality content that integrates gaming with broader cultural elements such as , , and , emphasizing bold visuals, narrative storytelling, and premium production techniques to engage diverse audiences. This content often features contributions from affiliated creators, including compilations of gameplay clips, challenges, and behind-the-scenes footage released through platforms like , such as the "Best of XSET" episode series, with Episode 1 launched on February 5, 2025, and Episode 7 on August 16, 2025. In 2021, XSET introduced StreamJ, a service providing DMCA-free catalogs to streamers and video creators to facilitate content production without risks. For events, XSET organizes immersive real-world experiences that combine gaming tournaments, pop-ups, and community activations to bridge digital and physical interactions. Notable examples include hosting paid trio scrims in , such as a $30-per-game event announced on May 24, 2025, and the launch of gaming cabanas at Drai's nightclub in on October 17, 2025, which include plans for talent-led tournaments. In May 2023, XSET partnered with Breakaway to deliver experiential gaming and music activations, fostering engagement. Additionally, a June 2023 announcement outlined plans for a co-branded stadium with Glytch to host live events, underscoring XSET's emphasis on physical venues for content amplification and fan interaction. These activities align with XSET's operational focus, where approximately 95% of efforts center on content creation, merchandise, and participation in live events like meet-and-greets as of September 2025.

Organizational Structure

Leadership and Ownership

XSET was co-founded in 2020 by , Marco Mereu, Clinton Sparks, and Wil Eddins, with Selkoe assuming the role of from inception. Selkoe, previously president of and founder of apparel brand Karmaloop, has led the organization through its expansion into gaming lifestyle ventures. As of September 2025, Selkoe continues to serve as CEO, emphasizing XSET's positioning as a media company focused on gaming culture. In September 2022, Selkoe announced internal promotions, elevating Steve Birkhold to to oversee operational scaling and Erin Ashley Simon to Chief Culture Officer, a role in which she also holds co-ownership status and focuses on cultural initiatives and diversity efforts. Eddins, another co-founder, serves as , contributing to content and brand strategy. Ownership remains private, controlled by the founding team including co-owners Selkoe and Simon, alongside institutional and celebrity investors. Early backing came from rapper in October 2020, followed by a $10 million from in February 2021. In July 2022, XSET secured $15 million in Series A funding led by LightWork Worldwide, with additional participation from entities such as Alpha Sigma Capital, Apex Capital Partners, Enterprises, and Breakaway Ventures. Further investors include 32 Ventures, 10X Capital, and Alpha Transform Holdings, supporting XSET's growth without public disclosure of equity stakes or controlling interests.

Offices and Operational Base

XSET's headquarters are located at 400 Stuart Street in , , serving as the primary operational base for the organization's administrative and executive functions. This location has been consistently identified as the company's main address since its founding in 2020. In July 2022, following a $15 million Series A round led by LightWork Worldwide, XSET established a west coast office and gaming content studio in , situated within LightWork Worldwide's 45,000-square-foot facility south of . This expansion supports content production, event hosting, and regional operations, complementing the Boston headquarters without supplanting it as the core base. No additional offices or satellite locations beyond these have been publicly documented as of 2025.

Challenges and Criticisms

Financial and Industry Pressures

The esports industry has encountered significant financial headwinds, including a decline in deals from 480 in to 166 in 2024, driven by high operational costs and inconsistent returns on competitive rosters, rendering many teams unprofitable despite tournament successes. XSET, like peers such as , grappled with these pressures, prompting a strategic reevaluation of its commitments amid broader sector volatility. In June 2023, XSET implemented staff reductions in its content production department, affecting at least two employees, to align operations with a leaner budget following earlier sponsorship gains and executive departures. This came after securing $15 million in Series A in July 2022, which supported expansion but highlighted the need for fiscal restraint in a tightening market. XSET's competitive esports footprint contracted sharply due to these constraints. The organization exited in September 2022 by placing its roster in restricted free agency after failing to secure a partnership spot, following participation in events like Champions 2022. It also departed Rainbow Six Siege around December 2022, citing resource allocation challenges. By April 2024, XSET dropped its team and announced a "strategic pause" from most competitive , with CEO attributing the move to pervasive industry financial difficulties: "It’s no secret that the esports industry faces financial challenges, and while we believe these will eventually be resolved, XSET has chosen to take a strategic pause from competitive esports." The pivot emphasized gaming lifestyle initiatives, retaining only involvement. Compounding these pressures, former XSET players Zachary "zekken" Patrone, Matthew "Cryocells" Panganiba, Jordan "AYRIN" He, Rory "dephh" Jackson, Brendan "BcJ" Jensen, and coach Don "SyykoNT" Muir filed lawsuits in August 2023, alleging over unpaid 50% revenue shares from the Champions 2022 skin bundle, which generated $16 million across 16 teams. XSET denied the claims, asserting no amendments to original contracts and a commitment to reinvesting in , though outcomes remained unresolved as of late 2023. By September 2025, XSET had reoriented toward content, merchandise, and events—comprising 90% of operations—achieving break-even status in for 2024 while pursuing $25 million in additional to capitalize on its creator network and brand partnerships. This adaptation reflects a broader industry shift away from unsustainable competition models toward diversified revenue streams.

Specific Controversies and Public Backlash

In August 2023, four former XSET Valorant players—Zachary “zekken” Patrone, Matthew “Cryocells” Panganiba, Jordan “AYRIN” He, and Rory “dephh” Jackson—along with head coach Don “SyykoNT” Muir, filed separate legal petitions in Los Angeles County Superior Court seeking arbitration over unpaid revenue shares from the Valorant Champions 2022 skin bundle. The bundle generated over $16 million in total sales, with Riot Games distributing half to the 16 participating teams; the plaintiffs alleged XSET contractually owed them each an 8.33% share of the organization's portion but failed to pay despite repeated demands starting in April 2023, violating terms requiring payout within 14 days of Riot's remittance. XSET denied the allegations, asserting that no contract amendments were made to include such revenue splits and emphasizing their practice of reinvesting esports earnings into player support rather than direct payouts. During the Champions 2022 tournament in on September 14, 2022, XSET faced public accusations of poor sportsmanship in their elimination match against (FPX) on Ascent. A Killjoy turret bug caused misfires that unfairly benefited FPX, prompting officials to remake the round after review; XSET advanced to overtime but ultimately lost the series. Community backlash on included claims that XSET exploited the issue or pressured officials for the replay, escalating to threats against players. XSET publicly clarified that the decision was made solely by without their input or request, expressing dismay at the vitriol directed toward the team. In June 2023, XSET's Game Changers player drew attention to community criticism following the team's use of substitute player Soto, who publicly identified as non-binary during a co-ed Knights . Detractors argued Soto's participation violated eligibility norms for women's or marginalized-gender circuits like Game Changers, leading to transphobic harassment and misinformation campaigns targeting both Soto and Bob. On June 29, 2023, tweeted that the scene had "never been a " for her, attributing the backlash to broader intolerance toward non-cisgender participants and accusing the community of preemptively assuming malice in identity disclosures.

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  50. https://wearerockwater.com/xset-buys-illusive-media/
  51. https://esportsinsider.com/2020/08/xset-ghost-partnership
  52. https://www.cynopsis.com/04-08-21-ozuna-dives-into-xset/
  53. https://xset.com/blogs/news/glytch-joins-xset-as-official-partner-across-multiple-teams
  54. https://www.glytch.com/news/esports-venue-company-glytch-secures-xset-partnership
  55. https://www.tubefilter.com/2023/06/01/xset-gaming-esports-stadium-partnership-glytch-sponsor/
  56. https://www.prnewswire.com/news-releases/gaming-lifestyle-powerhouse-xset-signs-esports-phenom-and-creator-clix-301953856.html
  57. https://www.wane.com/business/press-releases/ein-presswire/715369580/xset-and-clix-high-performance-collab-hits-the-streets/
  58. https://esportsinsider.com/2024/03/xset-kris-london-apparel-range
  59. https://www.si.com/esports/lifestyle/xsets-foreplay-golf-collab-looks-to-shake-up-esports-org-merch
  60. https://xset.com/blogs/news/mastermind-japan-drops-first-gaming-collaboration-with-xset
  61. https://esportsadvocate.net/2024/06/xset-announces-collaboration-with-kaskade/
  62. https://news.samsung.com/us/xset-samsung-galaxy-unite-empower-women-in-gaming/
  63. https://www.linkedin.com/posts/xset_xset-universalpictures-dreamworks-activity-7328440416708542464-Rlj5
  64. https://clutchpoints.com/mini-editorials/xset-robosquad-revolution-partnership-for-all-new-multiplayer-game
  65. https://xset.com/pages/about-us
  66. https://www.prnewswire.com/news-releases/xset-is-born-301094873.html
  67. https://medium.com/authority-magazine/driving-disruption-greg-selkoe-of-xset-on-the-innovative-approaches-they-are-taking-to-disrupt-c2835b117f1b
  68. https://nerdstreet.com/news/2021/2/xset-valorant-success-commitment-diversity
  69. https://www.forbes.com/sites/cherylrobinson/2022/11/06/xsets-erin-ashley-simon-provides-esports-opportunites-for-the-underserved-underrepresented-talent/
  70. https://esportsinsider.com/2021/02/xset-qc-media-holdings-partnership
  71. https://xset.com/collections/all-products
  72. https://xset.com/collections/all
  73. https://xset.com/collections/jerseys
  74. https://esportsadvocate.net/2024/02/xset-queens-launches-new-apparel-collection/
  75. https://xset.com/collections/shop-all
  76. https://esportsinsider.com/2024/07/xset-top-tier-authentics-authenticity-platform-partnership
  77. https://xset.com/pages/watch-landing-page
  78. https://www.youtube.com/watch?v=9IVsmHkhC6E
  79. https://www.youtube.com/watch?v=bG-N1kjwvy4
  80. https://musically.com/2021/10/15/xset-streamers-dmca-free-music/
  81. https://x.com/XSET/status/1926070797166096384
  82. https://edm.com/lifestyle/las-vegas-first-ever-gaming-cabanas-xset-drais/
  83. https://xset.com/blogs/news/xset-and-breakaway-music-festival-unite-to-forge-an-innovative-gaming-and-music-experience
  84. https://labusinessjournal.com/special-reports/gaming-esports-xset-charts-winning-plan/
  85. https://vcnewsdaily.com/XSET/venture-funding.php
  86. https://www.prnewswire.com/news-releases/chief-executive-officer-of-xset-greg-selkoe-announces-key-organizational-leadership-changes-301620442.html
  87. https://www.linkedin.com/posts/greg-selkoe-3b9964ab_reptheset-activity-7370090382463979520-LN1B
  88. https://esportsinsider.com/2022/09/xset-unveils-changes-to-leadership-structure
  89. https://theorg.com/org/xset/teams/leadership-team
  90. https://www.rollingstone.com/pro/news/swae-lee-invests-in-esports-group-xset-1082221/
  91. https://www.prnewswire.com/news-releases/xset-completes-15m-series-a-funding-led-by-lightwork-worldwide-to-continue-their-growth-as-a-leading-gaming-lifestyle-brand-301589202.html
  92. https://pitchbook.com/profiles/company/461896-48
  93. https://www.zoominfo.com/c/xset/566063757
  94. https://www.finsmes.com/2022/07/xset-closes-15m-series-a-funding.html
  95. https://esportsinsider.com/2022/07/xset-closes-15m-series-a-round
  96. https://esportsadvocate.net/2023/06/xset-makes-strategic-staff-cuts/
  97. https://www.cbinsights.com/company/xset/financials
  98. https://dotesports.com/valorant/news/xset-moves-entire-roster-to-restricted-free-agency-while-evaluating-valorant-future
  99. https://fiendrants.com/2022/12/so-xset-is-out-of-siege/
  100. https://www.sportskeeda.com/valorant/sickened-hate-xset-responds-backlash-vct-champions-istanbul-match-point-remake-fpx
  101. https://dotesports.com/valorant/news/never-been-a-safe-space-xset-bob-criticizes-game-changers-non-binary-player-backlash
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