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Colors Marathi
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Colors Marathi (previously known as ETV Marathi) is an Indian Marathi language general entertainment channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programs such as serials, reality shows and Marathi films.[1][2]
Key Information
History
[edit]The channel was rebranded under the Viacom18 Colors franchise on 22 March 2015 with the tagline "Saaj Nava, Rang Nava" (translation: New Trappings, New Colour). It again rebranded itself on 27 July 2015 with a new tagline "Rang Marathi, Gandh Marathi" (translation: Colour Marathi, Fragrance Marathi). After that, it again rebranded itself in 2019 with the current tagline "Jagnyache Rang Marathi" (translation: Life's Colour is Marathi).[3][4] Due to the COVID-19 pandemic, they stopped their current programming on 21 March 2020 and resumed programming on 21 July 2020 after four months.
Award functions
[edit]| Year | Awards | Ref. |
|---|---|---|
| 2019–2023 | Colors Marathi Awards | [5] |
Current broadcast
[edit]| Premiere date | Series | Ref. |
|---|---|---|
| 25 March 2024 | Indrayani | [6] |
| 25 November 2024 | Pinga Ga Pori Pinga | [7] |
| 28 December 2020 | Jai Jai Swami Samarth | [8] |
| 25 November 2024 | Ashok Ma.Ma. | [9] |
| 3 October 2024 | Aai Tuljabhavani | [10] |
| 26 October 2025 | Baipan Zindabad | [11] |
Former broadcast
[edit]Drama series
[edit]- Abeer Gulal
- Antarpaat
- Asava Sundar Swapnancha Bangla
- Assa Sasar Surekh Baai
- Balumamachya Navan Changbhala
- Bhagya Dile Tu Mala
- Chahool
- Chandra Aahe Sakshila
- Char Divas Sasuche
- Ganpati Bappa Morya
- Ghadge & Suun
- Jeev Majha Guntala
- Jeev Zala Yedapisa
- Kasturi
- Kunku Tikali Ani Tatoo
- Lakshmi Sadaiv Mangalam
- Lek Majhi Durga
- Radha Prem Rangi Rangli
- Raja Ranichi Ga Jodi
- Rama Raghav
- Sakhya Re
- Saraswati
- Shubhmangal Online
- Sukhachya Sarini He Man Baware
- Sundara Manamadhe Bharli
- Swamini
- Tu Majha Saangaati
- Tujhya Rupacha Chandana
- Yogyogeshwar Jai Shankar
Reality shows
[edit]References
[edit]- ^ "Colors Marathi unveils new visual identity - ET BrandEquity". ET Brand Equity. Retrieved 22 March 2025.
- ^ "Colors Marathi announces rebranding and new tagline with record 'Bigg Boss Marathi' premiere". Financial Express. 12 August 2024. Retrieved 22 March 2025.
- ^ "Buoyed by growth Colors Marathi to refresh entire programming in july". Best Media Info.
- ^ "Viacom18 rebrands ETV franchise to Colors". Indian Television. 4 March 2015. Retrieved 31 August 2019.
- ^ "सुंदरा मनामध्ये भरलीने कलर्स मराठी अवॉर्डमध्ये मारली बाजी, वाचा विजेत्यांची संपूर्ण यादी". Lokmat (in Marathi). 22 March 2021. Retrieved 23 March 2021.
- ^ "Marathi TV Serial Indrayani Set To Entertain Audience From March 25". News18. Retrieved 22 March 2024.
- ^ "मैत्रिणींच्या जगात भारी यारीचा 'पिंगा गं पोरी पिंगा'; बिग बॉसनंतर कलर्सवर नवी मालिका". ABP Majha (in Marathi). Retrieved 30 September 2024.
- ^ "Akshay Mudawadkar on Jai Jai Swami Samarth completing 750 episodes: Not a single day goes by when I step out of the house and no one comes to meet me". The Times of India. Retrieved 9 May 2023.
- ^ "Actor Ashok Saraf To Return To TV With This Marathi Serial". News18. Retrieved 24 September 2024.
- ^ "महाराष्ट्राची कुलस्वामिनी 'आई तुळजाभवानी'! 'कलर्स मराठी'च्या नव्या मालिकेची घोषणा, पहिली झलक पाहिलीत का?". Loksatta (in Marathi). Retrieved 29 July 2024.
- ^ "बाईपण जिंदाबाद! 'या' दिवशी सुरू होणार नवीन मालिका, झळकणार आठ अभिनेत्री; प्रसारणाची तारीख अन् वेळ जाणून घ्या…". Loksatta (in Marathi). Retrieved 20 October 2025.
Colors Marathi
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Channel Overview
Ownership and Launch
Colors Marathi traces its origins to the ETV Network, founded by Ramoji Rao under the Eenadu Group, which launched ETV Marathi on 9 July 2000 as a free-to-air general entertainment channel aimed at Marathi-speaking audiences in Maharashtra and surrounding regions, emphasizing regional language programming including dramas, news, and cultural content.[2] The channel operated as part of the broader ETV portfolio, focusing on localized entertainment to cater to the growing demand for Marathi media in India.[3] In 2014, Reliance Industries Limited (RIL), through its subsidiary TV18 Broadcast (part of the Network18 Group), acquired the non-Telugu regional entertainment channels of the ETV Network, including ETV Marathi, for ₹2,053 crore in a deal completed on 22 January 2014.[7] This acquisition integrated the channel into Viacom18, a joint venture between TV18 and Viacom Inc. (now Paramount Global), allowing for expanded resources and national distribution while retaining the ETV branding initially under license. The channel underwent a significant rebranding to Colors Marathi on 22 March 2015 (with the new identity revealed on 20 March), timed to coincide with the Gudi Padwa festival marking the Marathi New Year, as part of Viacom18's strategy to unify its regional channels under the Colors franchise for enhanced visibility and content synergy.[3] The rebranding introduced a refreshed visual identity and programming focus, with the initial promotional tagline "Saaz Nava, Rang Nava" emphasizing renewal and vibrancy in Marathi entertainment.[8] Following the 2024 merger of Viacom18's media assets with Star India, Colors Marathi became part of JioStar, a joint venture completed on 14 November 2024 and valued at approximately ₹70,352 crore.[9] Under this structure, JioStar is owned 16.34% directly by RIL, 46.82% by Viacom18 (consolidated under RIL control), and 36.84% by The Walt Disney Company, giving Reliance effective majority control while leveraging Disney's international expertise.[10] This consolidation positions Colors Marathi within one of India's largest media entities, overseeing over 100 channels and extensive digital platforms.[11]Branding and Availability
Colors Marathi traces its branding origins to its time as ETV Marathi, which operated from its launch on 9 July 2000 until the rebranding in 2015, featuring the standard ETV network logo adapted for the Marathi market. The channel underwent a significant rebrand on 22 March 2015 (with the new identity revealed on 20 March) as part of Viacom18's expansion of the Colors franchise, introducing a rainbow-inspired logo that aligned with the network's vibrant, color-themed identity and the tagline "Saaz Nava, Rang Nava" (New Melody, New Color), unveiled during the Gudi Padwa celebrations to symbolize renewal and cultural vibrancy.[12] An HD version of the logo was introduced in May 2016 alongside the launch of the high-definition feed, enhancing visual clarity for modern viewers.[13] In August 2024, Colors Marathi executed another major rebranding, refreshing its visual identity with the incorporation of the "Chandrakor" motif—a crescent moon symbol rooted in Marathi heritage, associated with figures like Chhatrapati Shivaji Maharaj—to evoke cultural pride and aspiration. The new tagline, "Navi Ubhaari, Oonch Bharari" (New Rise, High Flight), was launched to emphasize empowerment, innovation, and elevated storytelling while honoring Maharashtra's traditions.[14][15] The channel is widely available across multiple distribution platforms in India, primarily targeting audiences in Maharashtra and Goa through direct-to-home (DTH) services such as Airtel Digital TV (channel 518 SD/519 HD), Tata Play (1202 SD/1201 HD), Dish TV (1209 SD/1208 HD), and Videocon d2h (1457 SD/1456 HD).[16] The HD feed, introduced in 2016, is accessible on these providers, offering improved picture quality for premium subscribers. Streaming options include live access via JioTV and on-demand content via JioHotstar (following the February 2025 merger of Viacom18's JioCinema and Disney's Disney+ Hotstar platforms), enabling viewers to watch content on mobile and web devices.[17][18] Internationally, Colors Marathi reaches diaspora communities through platforms like YuppTV, Sling TV, and Dish Network's Marathi packages in the United States, distributed via cable and satellite in select markets.[19][20][21] Promotional strategies for Colors Marathi often align tagline evolutions with cultural festivals, such as the 2015 rebrand tied to Gudi Padwa to foster a sense of new beginnings in Marathi households. Marketing campaigns emphasize Marathi pride through heritage symbols like the Chandrakor and focus on family-oriented content that promotes empowerment and emotional resonance, as seen in the 2024 refresh launched alongside high-profile premieres to boost viewer engagement.[12][6]History
Origins as ETV Marathi
ETV Marathi was launched on 9 July 2000 by Ushodaya Enterprises Private Limited, as part of the broader ETV Network aimed at providing regionally focused entertainment to Marathi-speaking audiences across India and the diaspora.[2] The channel emerged during the early expansion of private satellite television in regional languages, filling a gap left by state broadcaster Doordarshan by offering content tailored to Maharashtra's cultural and linguistic identity.[22] In its initial years, ETV Marathi emphasized affordable, family-oriented programming to build viewer loyalty in a nascent market. The channel's lineup included daily soaps centered on familial relationships and social issues, news segments covering local affairs, and cultural programs highlighting Marathi traditions, such as festivals like Ganesh Chaturthi and coverage of Maharashtra assembly elections. This strategy positioned the channel as a household staple, prioritizing relatable storytelling over high-budget productions to appeal to middle-class families in urban and rural Maharashtra.[23] Facing stiff competition from pioneers like Zee Marathi, launched in 1999, and later entrants such as Star Pravah in 2008, ETV Marathi navigated challenges through consistent regional narratives that resonated with local sensibilities. By 2014, these efforts had propelled the channel to a market share of approximately 20-25% in the Marathi general entertainment segment, establishing it as a key player before its acquisition by Viacom18.[24]Rebranding to Colors Marathi
The rebranding of ETV Marathi to Colors Marathi was announced by Viacom18 on 4 March 2015 as part of a broader strategy to extend the popular Colors franchise into regional markets, including Marathi, Gujarati, Kannada, Bangla, and Oriya languages.[25] The transition became effective on 22 March 2015, marking the channel's integration into the Viacom18-owned Colors network and enabling access to enhanced production resources, advanced technology, and cross-platform synergies for elevated content quality.[3] This move followed Viacom18's acquisition of a majority stake in the ETV regional channels earlier that year, aiming to infuse the Marathi channel with the franchise's reputation for dynamic, high-impact programming.[26] The rebranding launch featured the premiere of three flagship fiction series—"Majha Hoshil Ka," "Sakhi," and "Amchya Gharyat Soonbai Joraat"—unveiled during a star-studded Gudi Padwa special event on 20 March 2015, just ahead of the official switch.[8] Accompanying the identity refresh was the tagline "Saaj Nava, Rang Nava" (New Trappings, New Colour), which emphasized renewal and vibrancy in Marathi entertainment. Promotional efforts included high-decibel, multi-week campaigns starting from 6 March 2015, leveraging print, outdoor, digital, and on-air media to build anticipation.[27] These initiatives, bolstered by cross-promotions with the flagship Hindi Colors channel, drove an immediate viewership boost, elevating Colors Marathi from the third to a strong second position in the Marathi general entertainment category within the first year.[28] Initial reception highlighted praise for the channel's shift toward contemporary, youth-oriented content with improved production values, which resonated with urban and younger demographics seeking modern narratives.[29] However, the transition posed challenges in fully retaining the core audience loyal to ETV Marathi's traditional family dramas, requiring strategic adjustments to balance legacy appeal with innovative formats.[28] Complementing these changes, Colors Marathi initiated HD testing in early 2016 on platforms like Tata Sky, paving the way for a full high-definition rollout by late 2016 to enhance visual quality and viewer experience.[30][31]Post-Rebranding Developments
Following the rebranding to Colors Marathi in 2015, the channel launched its high-definition (HD) feed on May 5, initially available on Airtel and Tata Sky platforms, with a subsequent rollout to other direct-to-home (DTH) and cable operators to enhance viewing quality for Marathi audiences.[32][13] In response to the COVID-19 pandemic, Colors Marathi adapted by airing reruns of popular shows during the nationwide lockdown starting March 2020, which halted new productions for over 100 days, and resumed fresh episodes on July 13, 2020, adhering to strict health protocols for on-set filming.[33][34] The 2024 merger forming JioStar, completed on November 14, integrated Colors Marathi into a joint venture between Reliance Industries and Disney, bolstering digital distribution through unified streaming on platforms like JioCinema and Disney+ Hotstar, thereby expanding access to on-demand content for over 100 channels.[35][10] Strategically, Colors Marathi introduced Bigg Boss Marathi on April 15, 2018, as a flagship reality series hosted by Mahesh Manjrekar, which became a tentpole program driving seasonal viewership spikes and establishing the channel as a key player in non-fiction entertainment.[36][37] In August 2024, the channel underwent a visual rebranding with the tagline Navi Ubhaari, Oonch Bharari (New Rise, High Soar), incorporating the Chandrakor motif to symbolize cultural heritage and modern ambition, aiming to connect with evolving viewer aspirations in Maharashtra.[14][38] This period also saw viewership growth, with the channel's market share increasing from 20% in April 2018 to 30% by 2020 as part of a 3X overall growth since 2015, positioning it as a strong contender among Marathi general entertainment channels (GECs) through targeted content strategies.[39] Facing intensified competition from Sun Marathi's launch on October 17, 2021, which introduced fresh regional programming, Colors Marathi countered by emphasizing differentiated fiction and reality formats to maintain audience loyalty.[40] As part of its digital pivot, the channel expanded OTT availability on JioCinema, enabling seamless access to live streams, episodes, and archives for subscribers, particularly post the 2024 merger, which facilitated integrated advertising and personalized recommendations across linear and streaming ecosystems.[41][17]Programming
Drama and Fiction Series
Colors Marathi's drama and fiction series primarily revolve around family-oriented narratives, social commentaries on issues like gender roles and rural-urban divides, and period dramas that explore historical contexts within Marathi culture. These shows often depict the tensions between tradition and modernity, empowerment of women, and interpersonal relationships in joint families or historical settings, resonating with audiences through relatable characters and culturally rooted storytelling.[42][43][44] These series are produced by Viacom18 and its production partners, leveraging studios and collaborations for scripting, direction, and filming to ensure authentic Marathi flavor. Collaborations with local Marathi writers and directors, such as Viraj Raje, who has contributed to programming concepts, allow for narratives drawn from regional folklore, social realities, and historical events, emphasizing character-driven plots over sensationalism. Themes of female resilience, familial bonds, and societal evolution are recurrent, often scripted to highlight empowerment amid challenges like forced marriages or historical intrigues.[45][46] Notable examples include Swamini (2019), a historical drama set in the Peshwa era, focusing on kitchen politics and the dynamics among women in the household, portraying the struggles of a new bride navigating power struggles and traditions. Jeev Majha Guntala (2021 premiere) explores a modern romance between an auto-rickshaw driver facing astrological doshas and a cab company entrepreneur, addressing social stigmas around professions and personal agency. More recently, Indrayani (2024) follows a mischievous orphan girl near the Vitthal Temple on a path of self-discovery and growth, blending inspirational elements with family and spiritual themes. Laxmi Sadaiv Mangalam (2018) centers on a village girl adapting to city life after a forced marriage, delving into cultural clashes and marital adjustment. The anthology series Baipan Zindabad (2025 premiere) celebrates womanhood through interconnected stories of five women navigating dreams, heartbreaks, and triumphs.[47][43][48][49] These series have contributed to Colors Marathi's strong viewership, with the channel achieving leadership in Marathi GEC ratings through consistent fiction programming that drives family audiences. For instance, the channel's overall TRP performance, bolstered by such dramas, has seen it overtake competitors like Zee Marathi in key weeks, reflecting the cultural impact and engagement of these narratives.[50][51]Reality and Non-Fiction Shows
Colors Marathi has established itself as a prominent platform for unscripted programming in the Marathi television landscape, featuring a mix of high-stakes competitions, talent showcases, and interactive family-oriented formats that engage audiences through real-time participation and cultural resonance.[52] These shows emphasize themes of aspiration, community, and Marathi heritage, drawing large viewership by blending entertainment with relatable narratives from everyday life.[53] Among the flagship reality series is Bigg Boss Marathi, which premiered in 2018 and has aired five seasons as of October 2024, consistently achieving record viewership figures.[54] The show confines celebrities in a house for up to 100 days, where they face challenges, form alliances, and compete for public votes, with season 5's premiere in July 2024 recording a Television Rating Point (TVR) of 2.4—the highest for any season opener—and averaging 4.8 TVR during weekend episodes.[55] Another notable format is the family game show Sakkhe Shejari, launched in January 2021, which celebrates neighborhood bonds by pitting close-knit groups against each other in fun, trivia-based challenges aired weekdays at 6:30 PM.[52] For talent hunts, programs like Dholkichya Talavar (2016) highlight Marathi folk dance forms such as Lavani, where contestants vie for the title of "Lavani Samradyni" through performances judged on skill and cultural authenticity.[53] Production elements across these shows incorporate celebrity hosts to amplify star power and viewer connection, such as Mahesh Manjrekar, who hosted the first four seasons of Bigg Boss Marathi with his authoritative style, succeeded by Riteish Deshmukh in season 5 for a more dynamic approach.[56] Audience engagement is central, with voting mechanisms via SMS and mobile apps like JioCinema allowing viewers to influence eliminations and outcomes, fostering a sense of direct involvement.[57] Themes often revolve around aspiration—evident in talent competitions showcasing emerging artists—and cultural showcase, as seen in Sakkhe Shejari's emphasis on familial and communal ties in Maharashtra.[58] These non-fiction offerings have significantly boosted Colors Marathi's ratings, with Bigg Boss Marathi season 5 propelling the channel to the second position in Marathi entertainment per BARC data.[59] The format's success has led to festival specials, such as Holi and Ganesh Chaturthi episodes within the Bigg Boss house, featuring themed tasks and performances that enhance seasonal viewership.[60] Occasionally, celebrity cameos from the channel's drama series add crossover appeal, bridging fiction and reality narratives.[61]Dubbed and Acquired Content
Colors Marathi has utilized dubbed and acquired content to expand its offerings, particularly by adapting successful Hindi programs from the Colors network to cater to Marathi-speaking audiences seeking familiar yet localized storytelling.[62] A key example is the supernatural thriller Naagin, originally a Hindi series, which was acquired and dubbed into Marathi as Naagin (Marathi), retaining its core plot of revenge and shape-shifting while delivering dialogues in the regional language. The show aired episodes that mirrored the original's dramatic intensity, attracting viewers with its blend of fantasy and emotion.[63] During the 2015-2020 period, the channel also incorporated other international soaps and acquired narratives, though Hindi adaptations like Naagin formed the backbone of this strategy to bridge content gaps.[62] The adaptation process typically involves professional voice-over dubbing by Marathi artists, synchronized to the original footage for natural lip movement, alongside subtle cultural localizations such as modifying attire, settings, or references to align with Maharashtrian sensibilities without altering the storyline.[62] This approach ensures accessibility while respecting regional nuances. Such content fills voids in original production schedules, enhancing viewer retention among urban demographics drawn to diverse, high-stakes plots that complement the channel's homegrown dramas.[62]Awards and Events
Colors Marathi Awards
The Colors Marathi Awards is an annual ceremony launched in 2019 to recognize outstanding contributions from the channel's programming, including drama series, reality shows, and on-screen talent. The inaugural event in 2019 celebrated achievements in Marathi television, focusing on popularity-driven categories determined largely by viewer votes. A 2020 edition was held but aired on March 21, 2021, likely delayed due to the COVID-19 pandemic. Since its inception, the awards have become a key highlight for the channel, honoring both fictional and non-fictional content while engaging audiences through interactive participation.[64][65] The 2021-2022 edition, aired on March 27, 2022, marked a significant milestone with widespread audience involvement, as voting opened from February 21 to March 6 via digital platforms and SMS. The ceremony featured a live broadcast interspersed with musical performances, celebrity appearances, and a red carpet segment showcasing Marathi television stars. Categories encompassed acting accolades like Best Actor and Best Actress, technical honors such as Best Title Song, and ensemble awards including Best Family and Best Couple, alongside specific roles like Best Mother and Best Supporting Actor. Notably, Jai Jai Swami Samarth dominated with wins for Best Serial, Best Actor (Swami Samarth), and Best Father (Cholappa), while Bigg Boss Marathi 3 secured Best Non-Fiction Show and Best Host for Mahesh Manjrekar. Jeev Majha Guntala also earned multiple awards, including Best Couple (Antara and Malhar) and Best Grandmother (Malharchi Aaji).[66][67][68] Subsequent editions have evolved to emphasize viewer engagement, with the 2023 ceremony telecast on March 26, reinforcing the format of popularity-based voting across categories like Popular Serial, Popular Actor, Popular Actress, Popular Non-Fiction Program, and family-oriented honors such as Popular Mother and Popular Father. While core categories for best shows and performers remain central, post-2023 iterations have incorporated expanded recognition for digital viewer interactions, though specific new digital content awards were not detailed in announcements. Reality stars from shows like Bigg Boss Marathi continued to feature prominently in non-fiction wins. Representative 2023 winners included Sumeet Pusavale and Yogita Chavan in acting categories, highlighting ongoing appreciation for channel talent. No editions were held in 2024 or 2025 as of November 2025.[69][70][71]| Year | Notable Category Wins | Highlights |
|---|---|---|
| 2019 (Inaugural) | Best Serial: Various channel shows; focus on emerging talent | First edition emphasizing viewer-voted popularity in devotional and reality genres.[64] |
| 2020 | Best Actor: Subodh Bhave; Best Actress: Chinmayee Sumeet | Aired in 2021 due to pandemic; highlighted family dramas.[65] |
| 2021-2022 | Best Actor: Swami Samarth (Jai Jai Swami Samarth); Best Actress: Latika (Sundara Manamadhe Bharli) | Jai Jai Swami Samarth swept multiple awards; integrated SMS and app voting for broader participation.[66] |
| 2023 | Popular Actor: Vivek Sangle; Popular Actress: Tanvi Mundle | Shift toward family-themed categories; telecast reinforced channel's family entertainment ethos.[71][69] |
Filmfare Marathi Awards Association
Colors Marathi established its association with the Filmfare Marathi Awards as the exclusive telecast partner starting with the second edition in 2016, when the ceremony honoring the best Marathi films of 2015 was broadcast on February 28. The first edition in 2015 was not telecast on the channel. By 2018, this marked the channel's third consecutive year as telecast partner, underscoring a collaboration from 2016 to 2024 aimed at celebrating Marathi cinema's artistic and technical achievements.[72][73] The awards focus on recognizing excellence across categories such as best film, actor, actress, director, and technical contributions in Marathi cinema, with Colors Marathi actively involved in production to ensure high-quality presentation for editions up to 2024. For the 2024 edition, titled RR Kabel Filmfare Awards Marathi, the event was held on April 18 at the Mahakavi Kalidas Natyamandir in Mumbai and premiered on May 5 at 7:00 PM, featuring highlights, performances, and winner announcements hosted by Amey Wagh and Siddharth Chaturvedi.[74] The channel's role extended to curating content for both linear telecast and digital platforms like JioCinema, providing comprehensive coverage of the ceremony's glamour and honors. The 2025 edition (9th Filmfare Awards Marathi) was held on July 10 at Hotel Sahara Star in Mumbai, hosted by Siddharth Chandekar and Amey Wagh. Paani won Best Film, with Addinath M. Kothare as Best Director and Mahesh Manjrekar as Best Actor. The telecast partner changed to Zee Talkies.[75][76] This collaboration from 2016 to 2024 fostered cross-promotion between television and the Marathi film industry, enabling Colors Marathi to showcase cinematic content to its audience while amplifying the awards' reach among film enthusiasts. As stated by channel representatives in 2017, the partnership was driven by the goal of honoring and promoting the best of Marathi cinema.[77] The 2024 broadcast drew significant viewership, reinforcing the event's status as a premier platform for Marathi entertainment.Broadcast Details
Current Schedule
Colors Marathi follows a structured daily broadcast format tailored to viewer preferences in Maharashtra, with a mix of devotional, drama, and family-oriented programming throughout the day, followed by reruns in the late night. As of November 2025, morning slots from around 5:30 AM include devotional content such as Aai Tulja Bhavani and Jai Jai Swami Samarth, interspersed with episodes of Indrayani and Pinga Ga Pori Pinga. Afternoon programming from 1:00 PM to 4:00 PM features ongoing dramas like Indrayani at 1:30 PM and 3:30 PM, Raja Ranichi Ga Jodi at 2:00 PM, and Ashok Mama at 3:00 PM, providing relatable narratives for homemakers. Prime time from 7:00 PM to 11:00 PM highlights flagship fiction series, including new episodes of Indrayani at 7:00 PM and 9:30 PM on weekdays (Monday to Friday), Pinga Ga Pori Pinga at 7:30 PM, Jai Jai Swami Samarth at 8:00 PM and 10:00 PM, Ashok Mama at 8:30 PM and 10:30 PM, and Aai Tulja Bhavani at 9:00 PM and 11:00 PM. Late-night programming from 11:00 PM onward consists primarily of episode reruns of these shows to accommodate night-shift viewers.[78][79][80] Weekends feature similar programming with slight variations, emphasizing extended episodes of popular shows like Jai Jai Swami Samarth in the morning on Sundays and family dramas such as Pinga Ga Pori Pinga and Indrayani in the afternoon and prime time, while maintaining core slots for devotionals and series. This lineup ensures a mix of cultural resonance and modern appeal, with drama dominating throughout.[79][81] The schedule has evolved post-2024 to integrate digital accessibility, synchronizing live broadcasts with on-demand availability on JioCinema, allowing viewers to stream current episodes like Indrayani and Jai Jai Swami Samarth immediately after airing or catch up on missed slots without traditional cable constraints. This hybrid model, launched in alignment with Viacom18's streaming strategy, enhances reach amid rising OTT adoption in India.[82]| Time Slot | Weekday Programming (Mon-Fri) | Weekend Programming (Sat-Sun) |
|---|---|---|
| 5:30 AM - 9:00 AM | Mixed: Aai Tulja Bhavani, Indrayani, Pinga Ga Pori Pinga, Jai Jai Swami Samarth, Ashok Mama | Mixed: Jai Jai Swami Samarth (extended on Sun), Indrayani, Aai Tulja Bhavani |
| 1:00 PM - 4:00 PM | Dramas: Indrayani (1:30 PM, 3:30 PM), Raja Ranichi Ga Jodi (2:00 PM), Ashok Mama (3:00 PM), Jai Jai Swami Samarth (4:00 PM) | Dramas: Indrayani, Pinga Ga Pori Pinga, Aai Tulja Bhavani |
| 4:30 PM - 7:00 PM | Balu Mamachya Navan Changbhal (4:30-6:00 PM), Aai Tulja Bhavani (6:30 PM) | Similar drama slots |
| 7:00 PM - 11:00 PM | Prime Time: Indrayani (7:00 PM, 9:30 PM), Pinga Ga Pori Pinga (7:30 PM), Jai Jai Swami Samarth (8:00 PM, 10:00 PM), Ashok Mama (8:30 PM, 10:30 PM), Aai Tulja Bhavani (9:00 PM, 11:00 PM) | Family Entertainment: Indrayani, Jai Jai Swami Samarth, Aai Tulja Bhavani, Pinga Ga Pori Pinga |
| 11:00 PM onward | Reruns: Indrayani, Aai Tulja Bhavani, Pinga Ga Pori Pinga, Jai Jai Swami Samarth, Ashok Mama | Reruns: Selected episodes |