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Countdown (Australian TV program)

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Countdown (Australian TV program)

Countdown is an Australian music television program that was broadcast by the Australian Broadcasting Corporation from 8 November 1974 until 19 July 1987. It was created by executive producer Michael Shrimpton, producer/director Robbie Weekes and record producer and music journalist Ian "Molly" Meldrum. Countdown was produced at the studios of the ABC in the Melbourne suburb of Ripponlea. It was screened Sunday night from 6:00pm to 7:00pm.

Countdown was the most popular music program in Australian TV history. It was broadcast nationwide on Australia's government-owned broadcaster, the ABC, and commanded a huge and loyal audience. It soon exerted a strong influence on radio programmers because of its audience and the amount of Australian content it featured. The first half-hour episode went to air at 6.30pm on Friday, 8 November 1974, but for most of the time it was on air, it also gained double exposure throughout the country by screening a new episode each Sunday evening, and then repeating it the following Saturday evening. The majority of performances on the show were lip synced.

Molly Meldrum, the program's talent co-ordinator, began appearing on-air in 1975, presenting the "Humdrum" music news segment and conducting interviews. Meldrum soon became the "face" of Countdown. He appeared regularly on-air until 1986. Another attraction to the program was the local and international acts who would host an episode—usually performing as well. During the show, Meldrum would interview them (while co-hosting) or have a chat with them before the show went out with the number-one single of the week. In October 2014, Meldrum published his autobiography, The Never, Um, Ever Ending Story.

Teen-oriented pop music still enjoyed strong popularity during the 1970s, although much of it was sourced from overseas, and the proportion of Australian acts in the charts had hit an all-time low by 1973. That trend began to change around 1975, and many credit that largely to the advent of Countdown. Much of the show's influence derived from its timeslot (Sundays at 6pm) and the fact that each week's show was repeated the following Saturday at 5pm; the series also undoubtedly benefitted hugely from the long-delayed introduction of PAL colour television system in Australia, which was introduced four months after Countdown premiered. Because of this, Countdown was also one of the first Australian TV series to be made entirely in colour.

Although it is not widely recognised, Countdown also had a strong international influence, because it was one of the first TV shows in the world to promote the regular use of the music video as a major part of its programming. Because of its receptivity to music videos (something of a necessity because of the comparative rarity of tours by overseas acts), Countdown proved to be instrumental in the worldwide success of a number of important overseas acts of the period. Madonna achieved her first hit single in April 1984 when "Holiday" was screened on Countdown. Subsequently, "Burning Up" reached the top twenty following repeated showings of the video clip on the show; this second song was not a hit in other countries. Other international artists—including Blondie, ABBA, John Mellencamp, Meat Loaf, Boz Scaggs and Cyndi Lauper—achieved their first hits in Australia thanks to their video clips being aired on Countdown, and this in turn led to their records being picked up and becoming hits in America and/or Europe.

Many international acts, who would otherwise have gone largely unheard on Australian commercial radio, gained important exposure in Australia on Countdown through their music videos; the list includes many UK "new wave" acts such as Duran Duran, XTC, The Beat, Elvis Costello, The Specials, Lene Lovich, Joe Jackson, and The Cure, and US acts such as The Ramones and The Cars.

Above all, Countdown was crucial to the success of many leading Australian acts, including John Farnham, AC/DC, Olivia Newton-John, INXS, Dragon, Hush, Kylie Minogue, I'm Talking, John Paul Young, Sherbet, Skyhooks, Ted Mulry Gang, Jimmy and the Boys, Marcia Hines, Mark Holden, The Angels, Mondo Rock, Men at Work, Icehouse, Australian Crawl and Mental As Anything.[citation needed]

The program dominated Australian popular music well into the 1980s. The popularity of Countdown started to lose momentum by the mid-1980s. Music videos were often shown rather than the artists performing live in the studio. It was cheaper to produce with videos, and this led to Countdown having no significant difference from any other music video program shown on TV during this time.[citation needed]

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