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DWTM (89.9 FM), broadcasting as Magic 89.9, is a radio station owned and operated by Quest Broadcasting Incorporated. It serves as the flagship station of Magic Nationwide and the flagship partner station of Tiger 22 Media. The station's studios and transmitter are located at Unit 907, 9th floor, Paragon Plaza, EDSA cor. Reliance St., Mandaluyong.

Key Information

History

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1980s: Early programming and "The Battle of the Radios" trend

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The station began its regular operations on February 14, 1986, under the ownership of the CDC Radio Network, Inc. (also known as Central Development Communications), and broadcasting from the now-demolished Philippine Communications Center building (PHILCOMCEN) in Pasig, starting with a 10 on-air crew led by Bernie Buenaseda, known on-air as "Burning Bernie". It became a witness to history unfolding before the Filipinos as the station was also started 11 days before the late Corazon "Cory" Aquino became president and 7 months exactly before ABS-CBN was reopened.[1] At that time, DWTM operated 21 hours a day, starting its broadcast day at 5 am until signing off the following morning at 2 am.

Between 1988 and 1989, the station started broadcasting 24 hours a day, which turned out to be a huge success. "The Battle of the Radios" during that era, was supported by a wide variety of spoofs and gimmicks not to mention sidekicks, (no computers, no hard drives; just a bunch of wires and switches) which made broadcasting ultra-creative as compared to that done with the digital technology of today.

1990s: The emergence of Love Notes

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Magic 89.9 became the first home of "Love Notes" that started in 1988, which was initially conceptualized as a gimmick. The 15 minute counseling program hosted by Joe D'Mango became an instant hit with office workers every Friday morning. Love Notes is also aired on ABC-5 (now TV5) from 1993 to 1998 and became an eponymous movie that produced by VIVA Films in 1995. It transferred to its sister station Wave 89.1 in 2001. The show returned on DZMM in 2011, but moved to Radyo Singko (now FM Radio Manila) in 2012, and lasted until 2013.

On November 29, 1999, Magic 89.9 transferred its studios from PHILCOMCEN Building in Pasig to the Paragon Plaza Building in Mandaluyong to share facilities with sister stations 99.5 RT (now 99.5 XFM) and 103.5 K-Lite (now AllRadio), DWBL 1242, and Mellow Touch 94.7 (now Mellow 94.7 BFM) and DWSS 1494 (now Abante Radyo).

2000s: Good Times and Boys Night Out popularity

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Since its inception, the station started a trend on FM radio of making Fridays nostalgia days with the Friday Magic Madness program (now Friday Madness), that plays music from the 1980s hit music all day. On the other hand, weekend program Saturday Slam plays the 1990s music.

Mo Twister, after four years in hiatus,[when?] returned to Magic 89.9, with Good Times With Mo (Limited Edition). He returned again in February 2006 with Good Times With Mo, along with Mojo Jojo, then a late night show. In June 2006, it was transferred to the morning slot (6-9 AM) with a third co-host, Andi. She, however resigned in February 2007, and was replaced by Maui Taylor. Maui retired on May 30, 2007, so Andi9 returned in June 2007, only to leave again in November 2007. The third co-host was Noelle Bonus.

On July 17, 2007, The Magic website was in operation once more to serve the net surfing Magic 89.9 listeners here and especially abroad. Recent additions to the Magic list of programs include the American Top 40 (AT40) which is hosted by American Idol presenter and American radio and TV personality Ryan Seacrest, as well as BigFish Radio hosted by Johnboy Lee of BigFish Manila every Saturday nights which features exclusive programs by international club DJs such as Paul Van Dyk, David Guetta, Armin van Buuren and others.

2010s: The Magic's 30th Anniversary Celebration

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In January 2014, Mo Twister returns on his morning show Good Times with his new co-host Sam Oh (from its previous timeslot First Thing in the Morning while Good Times was under a 5-month suspension) and Filipino-Canadian internet sensation Mikey Bustos.[2]

On May 31, 2014, the station brought back its Saturday night club timeslot with the debut of Saturday Night Takeover mixed by the country's popular club DJs such as Ace Ramos, Mars Miranda, Marc Marasigan, Deuce Manila, Katsy Lee, Travis Monsod, Ron Poe among others.

After 27 year, Lovenotes returned on air last November 6, 2015. On December 26, 2015, Saturday Slam aired for the last time. Super Hit Sunday, consists of mornings with the Junior Jocks to afternoons with selected weekend/fill-in DJs, extended to Saturdays, becoming Super Hit Weekend.

On February 28, 2016, Magic celebrated its 30th anniversary with major changes in the programming. The station brought back its usual Sunday night slow jam program Sunday Slowdown, after a decade of being replaced by another re-titled program Slow Flow, and later, Nothing Noisy. It also shifted the timeframe of Friday Madness from the original 1980s to the current 1990s and 2000s. In November the same year, the station held its 30th anniversary concert featuring OPM icons Ely Buendia and Rico Blanco at Eastwood City.[3][4]

In July 2017, Delamar Arias from Monster RX 93.1 joined the station, Andi Manzano also returned and co-host the weekly family-oriented program The Mother Show along with Rikiflo.[5]

2020s: Post-pandemic

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On March 17, 2020, as a result of the community quarantine lockdown measures posed by the COVID-19 pandemic in the Philippines, the station went on full music automation, its air staff told to stay-at-home, and its broadcast reduced drastically.[6] As the country gradually returns to normalcy, the station began reinstating its now-reduced airstaff, and allows livestreaming overnight; as of 2024, overnight radio broadcasts remain off-the-air.

On August 5, 2022, the station brought back Retro in the Metro, this time as a segment of Friday Madness, featuring music from the 1980s in the morning and afternoon for one hour each.

On February 14, 2024, after few months of hiatus, the station brought back Good Times with Mo with Mo Twister and Sam Oh as hosts.

On February 17, 2024, the station brought back Saturday Slam, this time featuring music from the 1980s to the early 1990s. Retro in the Metro moved to Saturday afternoons, this time featuring music from the late 1970s. This format lasted for only nine months, as Saturday Slam started to feature hip-hop and R&B music by November 23 and later reduced its airing hours, six weeks later, from afternoon till evening.

On December 6, 2024, the 1980s music was added back in the regular Friday Madness playlist, and eliminated most of the 2000s music, which was later featured on the newest show called Y2K Vibes on January 11, 2025, aired from morning to afternoon on Saturdays. The station also brought back Sunday Slowdown two days later, this time as an all-day program.

On January 3, 2025, Love Notes aired again for the third time, after years of being hiatus.

On May 19, 2025, Boys Night Out moved back to the 9-12 mn slot, occupying for more weekly lifestyle and talk block every Mondays to Fridays at 6-9 pm, featuring the Junior Jocks and Tina Ryan.

Current Airstaff

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Magic 89.9 CD compilations

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  • Magic Urban Flow (MCA Music Philippines, 2005)
  • Party on Weekends (EMI Music Philippines, 2005)
  • Club Myx (EMI Music Philippines, 2006)
  • Kami nAPO Muna (Universal Records, 2006)
  • Party On Weekends (House Edition) (EMI Music Philippines, 2006)
  • The Best Of Manila Sound: Hopia Mani Popcorn (Viva Records, 2006)
  • Friday Madness OPM Edition/Retro In The Metro (Vicor Music, 2007)
  • Kami nAPO Muna Ulit (Universal Records, 2007)
  • Remember The OPM In The 80s (Vicor Music, 2007)
  • The Best Of Manila Sound 2: Hopia Mani Popcorn (Viva Records, 2007)
  • The Nicest Of The 90s (Viva Records, 2007)
  • Friday Madness (MCA Music Philippines, 2009)

References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
DWTM (89.9 FM), known on-air as Magic 89.9, is a commercial FM radio station licensed to City in , , owned and operated by Quest Broadcasting Incorporated. It serves as the flagship station of the Magic radio network, broadcasting a (CHR) format focused on today's best music, including Top 40 hits, Original Pilipino Music (OPM), and interactive entertainment programming with prizes and events. Established in the , Magic 89.9 has become a staple in Philippine radio, known for its high-energy DJs and long-running shows that engage listeners through music requests, counseling segments, and interviews. The station operates 24 hours a day, reaching and surrounding areas via its 89.9 MHz frequency, and emphasizes a vibrant mix of pop, R&B, hip-hop, and tracks alongside personality-driven content. Notable for iconic programs like Boys' Night Out, which aired for 19 years until its abrupt end in October 2025 amid reported internal tensions, Magic 89.9 has influenced Filipino pop culture by blending music with relatable talk segments on relationships, lifestyle, and current events. Other popular shows, such as Good Times and Love Notes, have historically drawn large audiences, solidifying the station's reputation as a go-to source for entertainment in the region.

Station Overview

Technical specifications

DWTM operates on the frequency of 89.9 MHz in the FM band and holds its broadcast license for City in the . The station's (ERP) is 60,000 watts, with a transmitter power output of 25,000 watts, and its transmitter facilities are situated at Paragon Plaza in . The station is owned and operated by Quest Broadcasting Incorporated, serving as the flagship of the Magic Nationwide network. Since 2025, it has been affiliated with Tiger 22 Media Corporation, which operates under the Vera family and integrates Magic 89.9 with other partner brands like Jam 88.3. DWTM first went on air on February 14, 1986, initially managed by the CDC Radio Network, Inc., with a daily broadcast schedule of 21 hours that expanded to full 24-hour operations between 1988 and 1989. Its broadcasting license is issued by the (NTC), designating it as an English-language station. The station's studios relocated to Paragon Plaza in 1999, consolidating its operational base there.

Branding and broadcast format

DWTM operates under the branding Magic 89.9, serving as a Contemporary Hit Radio (CHR)/Top 40 station that emphasizes current hits in English-language pop, Original Pilipino Music (OPM), and urban contemporary tracks. The station maintains a 24-hour broadcast schedule, delivering non-stop music programming designed for dynamic listening experiences across and surrounding areas. The branding prominently features the slogan "Today's Best Music," which highlights its focus on contemporary chart-toppers and emerging artists to captivate listeners seeking fresh entertainment. An additional , "Everything's Magic. Everyone's Magic.," reinforces the station's identity as a vibrant, inclusive source of musical magic tailored to everyday life. This branding strategy positions Magic 89.9 as a go-to outlet for music discovery and lifestyle integration, appealing primarily to an urban audience in the 18-34 age range within , where it prioritizes engaging content on trends, events, and personal empowerment. As the cornerstone of the Magic Nationwide network, DWTM syndicates select programming to affiliated provincial outlets, thereby extending its CHR format and signature shows to a broader national footprint. This network affiliation enhances operational efficiency and content consistency, ensuring the core CHR identity remains intact across regions.

History

Launch and early years ()

DWTM, operating as Magic 89.9, was established by the CDC Radio Network, Inc., and commenced regular broadcasting on February 14, 1986, with a compact team of 10 on-air personnel led by program director Bernie Buenaseda, known as "Burning Bernie." The station's initial format centered on , which quickly evolved into (CHR) to appeal to a younger demographic amid the burgeoning FM scene in . The launch occurred during the intense "Battle of the Radios" era in Philippine broadcasting, a period marked by fierce rivalry among FM stations vying for listeners in the rock and pop genres. DWTM directly competed with established outlets like NU 107 and RX 93.1, employing innovative promotions and music selections to carve out its niche in the competitive landscape. Early programming featured 21-hour daily broadcasts from 5 a.m. to 2 a.m., highlighting new wave and pop hits to engage urban audiences, with operations expanding to full 24-hour programming between 1988 and 1989. The station's initial studios and transmitter facilities were located in the Philcomcen Building in City, providing a strategic base before subsequent relocations in later years. That same year, 1988, saw the debut of the "Love Notes" segment, a brief 15-minute counseling feature hosted by Joe D'Mango on Fridays.

Growth and innovations (1990s)

During the 1990s, DWTM, broadcasting as Magic 89.9, marked its growth through pivotal programming innovations that deepened listener engagement and positioned it as a leading voice in Metro Manila's evolving FM landscape. The station's "Love Notes," launched in August 1988 and hosted by Joe D'Mango, emerged as a cornerstone program, specializing in romantic dedications, song requests, and heartfelt advice drawn from listener-submitted letters. This interactive format, which began as a simple gimmick but quickly gained traction, fostered a dedicated following by blending emotional with , significantly boosting the station's appeal among young adults seeking connection through radio. To support its expanding operations, Magic 89.9 relocated its studios to Paragon Plaza in on November 29, 1999, enabling larger facilities shared with sister stations like 99.5 RT and enhancing production capabilities for live broadcasts and events. This infrastructural upgrade coincided with a refined commitment to its (CHR) format, emphasizing , OPM tracks, and heightened listener interaction via calls and dedications, which helped capture a larger share amid Manila's FM radio proliferation in the decade. The station's on-air promotional mixes, featuring curated blends of current hits and listener favorites, served as early precursors to later CD compilations, further driving engagement and brand loyalty. "Love Notes" maintained its cultural impact into later years, with a notable revival in 2015 that echoed its original formula.

Peak popularity and expansion (2000s)

In the early 2000s, Magic 89.9 solidified its position as a leading station in with the launch of innovative programs that blended humor, celebrity engagement, and interactive content. A key milestone was the introduction of "Good Times With Mo" in February 2006, hosted by DJ Mo Twister alongside co-hosts like Mojo Jojo and Andi Manzano. The show rapidly gained massive popularity for its irreverent humor, controversial segments such as "Forbidden Questions," and high-profile celebrity interviews that drew widespread listener participation and media buzz. Building on this momentum, the station premiered "Boys Night Out" (BNO) later that year in March 2006, a from 9 p.m. to midnight featuring banter among hosts (Eric Virata), Tony Toni (Anthony James Bueno), and Tin Gamboa (Suzy). Known for its candid discussions on relationships, pop culture, and listener call-ins, BNO became a staple of irreverent male-centric comedy and ran for 19 years until its abrupt end in 2025 due to internal disputes. To enhance its appeal, Magic 89.9 began syndicating the international countdown show American Top 40 hosted by Ryan Seacrest, which debuted on the station in the mid-2000s and aired Sundays from 2 p.m. to 6 p.m., introducing global chart-toppers to Filipino audiences. Complementing this, the "Friday Madness" segment emerged as a weekly highlight, dedicating the day to reviving 1980s hits and nostalgic tracks, fostering a sense of retro excitement that boosted weekend listenership. These additions helped the station achieve peak listener ratings in Mega Manila during the decade, often ranking among the top FM outlets. Amid this on-air success, Magic 89.9 expanded its reach beyond the capital through the Magic Nationwide network, establishing affiliate stations in key provincial areas such as (92.3 MHz), Davao (89.1 MHz), and (89.3 MHz) to deliver its Top 40 format to a broader national audience. This growth amplified the station's influence, allowing flagship programs like BNO to syndicate across the network and solidify its status as a cultural touchstone in Philippine radio.

Anniversary celebrations and revivals (2010s)

In 2016, DWTM celebrated its 30th anniversary with a series of events highlighting its legacy in Philippine radio. A key highlight was the "Greatest Hits" concert featuring former members and , held at the Eastwood Mall Open Park in . The free-admission event showcased back-to-back performances of their greatest hits, attracting a large crowd and reinforcing the station's role in popularizing OPM (Original Pilipino Music). The decade also saw revivals of classic programming elements, including the reformat of throwback shows like Friday Madness to evoke ahead of the milestone. Core programs such as "" persisted as anchors, ensuring continuity in the station's adult contemporary lineup. Additionally, DWTM introduced digital streaming capabilities and bolstered presence to enhance listener engagement beyond traditional broadcasts. Throughout the , the station enjoyed stable ownership under Quest Broadcasting Incorporated, with no significant format shifts, allowing it to adapt steadily to evolving media landscapes.

Pandemic impacts and recent transitions (2020s)

In response to the COVID-19 pandemic and associated government restrictions in the Philippines, DWTM temporarily shifted to music automation in March 2020, suspending most live broadcasts to ensure staff safety. By May 2020, the station began a gradual resumption of select live programming in limited capacity, including morning segments of Good Times with Mo and evening episodes of Boys Night Out, while maintaining overall reduced on-site operations. Full live airstaff operations returned progressively through 2021 as restrictions eased, allowing the station to restore its standard format of interactive talk and music programming. The morning show Good Times with Mo, a staple since the station's early years, underwent a hiatus in late 2023 before resuming on February 14, 2024, with hosts Mo Twister and Sam Oh returning to the airwaves. This revival marked a key transition in the station's post-pandemic recovery, emphasizing refreshed listener engagement through on-air discussions and music segments. A significant disruption occurred in September 2025 with the abrupt cancellation of the evening program Boys Night Out, which had launched in 2006 as a of DWTM's interactive format. The 19-year run ended amid escalating management disputes, including public rifts between hosts Tin Gamboa and Tony Toni and program director Sarge Capulso over creative control and workplace conditions. The final episode aired on September 30, 2025, leaving a void in the station's primetime lineup and prompting reflections on the challenges of sustaining long-term radio talent amid corporate tensions. Following the cancellation, hosts announced an off-air farewell event titled 'Boys' Night Out: The Last Night Out,' originally scheduled for November 2025 but rescheduled to January 14, 2026, due to weather conditions. DWTM continues operations under Quest Broadcasting Incorporated, affiliated with Tiger 22 Media Corporation as part of the Vera family network, enabling enhanced content synergies such as shared promotions and cross-station events. Following these changes, the station achieved programming stability by late 2025, shifting focus toward digital expansions like live Twitch streams to maintain audience interaction beyond traditional radio.

Programming

Music selection and rotation

DWTM, operating as a (CHR) station, curates its playlist to balance freshness with familiarity, featuring a mix of current , recent recurrents, and Original Pilipino Music (OPM) tracks alongside throwbacks. This rotation is updated weekly, drawing from global benchmarks like the and local Philippine charts to reflect listener trends and emerging popularity. The station emphasizes English-language pop, hip-hop, and R&B alongside Filipino artists to maintain broad appeal across Metro Manila's diverse audience, deliberately avoiding songs in regional dialects such as Cebuano or Ilocano to prioritize Tagalog and English content. This approach ensures accessibility for urban listeners while supporting local talent through OPM inclusions. Playlist scheduling is managed using specialized software that automates sequencing to avoid repetition and align with daypart preferences, such as uptempo tracks during morning drives. Integrated hourly briefs are sourced from network affiliates to provide timely updates without disrupting the music flow. Seasonal specials enhance the rotation, including holiday mixes featuring standards and festive OPM during the yuletide season, as well as year-end countdowns like the MAGIC Pop 30, which ranks the top 30 hits based on and votes. These events temporarily adjust the standard rotation to celebrate milestones and listener favorites.

Flagship shows and segments

Magic 89.9's flagship programming includes several signature shows that define its Top 40 format, blending music, talk, and listener interaction to engage a diverse audience in the Philippines. Notable recent changes include the end of the long-running evening show Boys' Night Out in October 2025 after 19 years on air. The morning drive-time slot is anchored by Good Times with Mo, a weekday program airing from 6:00 AM to 10:00 AM, hosted by Mo Twister alongside co-hosts , , Mara Aquino, , and Alex Calleja. This show features a mix of humorous discussions on relationships, lifestyle topics, interviews, interactive games, and live listener calls, fostering a lively start to the day with its candid and entertaining format. In the afternoons, the Junior Jocks segment targets younger listeners with youth-oriented content, including interactive challenges, music requests, and educational elements on radio hosting, often airing on specific days like Wednesdays from 6:00 PM or Sundays during the Magic University block from 3:00 PM to 6:00 PM. This program trains and showcases aspiring young DJs through fun, participatory activities that encourage creativity and engagement. Evenings and weekends feature The Flow, a high-energy music show hosted by Mighty Dash, broadcasting on Saturdays from 3:00 PM to 5:00 PM, which delivers an urban mix of contemporary hits, artist dedications, live guest performances, and weekly countdowns to highlight trending tracks. Its vibrant vibe includes studio sessions and special appearances, appealing to fans of pop and OPM genres. Throughout the broadcast day, shorter segments such as real-time traffic updates and shoutouts are seamlessly integrated into regular shifts, providing practical information and personalized nods to enhance listener connection without disrupting the music flow.

Events and listener engagement

DWTM, known as Magic 89.9, has long fostered listener engagement through a variety of promotional events and interactive activities that extend beyond its daily broadcasts. One of its flagship annual events is the Music and Arts Festival, which celebrated its 10th edition in March 2025 at the Event Grounds in , featuring a diverse lineup of local and international artists such as , HONNE, and Filipino acts like . The station also hosts its own concerts and special live performances, including milestone celebrations like the 2016 30th anniversary event at Eastwood Mall Open Park, which brought together artists such as and to perform greatest hits for fans. These events serve as major gathering points for the station's community, emphasizing music discovery and shared experiences. To boost interactivity, Magic 89.9 regularly conducts contests such as ticket giveaways for high-profile concerts, on-air games with prizes like gaming chairs or exclusive merchandise, and challenges that encourage . For instance, in 2025, the station ran promotions for tickets to the Acer Day Concert and Elijah Woods live shows, where listeners entered via online forms or calls during specific segments. These initiatives, often tied to brand partnerships like those with Acer or for live activations, create excitement and reward loyal listeners with opportunities to attend events or win memorabilia, such as limited-edition vinyl records claimed at the station's Paragon Plaza office. Community involvement is a core aspect of the station's engagement strategy, particularly through charity drives and holiday-season initiatives that align with listener values. Examples include ticket giveaways for cause-oriented events like the "Swing for a Cause" Music Festival supporting Filipino sports development. Brand collaborations extend to live activations at malls or festivals, enhancing community ties. Digitally, the station amplifies these efforts on platforms like and for polls, live Q&A sessions, and challenge announcements, while Twitch.tv/magic899tv streams on-air segments and special shows for real-time interaction.

On-Air Personalities

Current hosts and roles

As of November 2025, DWTM's on-air lineup features a blend of established personalities and emerging talents, shaped by recent station transitions including the cancellation of the long-running evening program Boys' Night Out amid internal disputes. Mo Twister anchors the weekday morning drive slot as the lead host of Good Times with Mo, broadcasting from 6 a.m. to 9 a.m. Monday through Thursday and emphasizing humorous banter alongside high-profile guest interviews. Joining him as co-hosts are Sam Oh, who contributes specialized segments on sports updates and lifestyle topics; Karylle; Mara Aquino; Alex Calleja; and Bam Aquino on Mondays, to engage listeners during the commute. The afternoon block is led by the Junior Jocks team, a group of young hosts targeting Gen Z audiences with content centered on contemporary trends, pop culture, and interactive discussions from 2 p.m. onward on weekdays. Overseeing the overall programming as station program director is Sarge Capulso (full name Nelson Capulso), whose decisions have guided the post-2025 revamp of the schedule to incorporate fresher voices and formats.

Notable former talents

Joe D'Mango served as the original host of "Love Notes" on Magic 89.9 from its inception in August 1988 through the 2000s, where he pioneered the dedication format by reading listener-submitted letters about relationships and pairing them with songs to offer emotional insights and advice. Tin Gamboa (on-air as Suzy) and Tony Toni were longtime co-hosts of "Boys Night Out" on Magic 89.9 from its launch in 2006 until its abrupt end in 2025, delivering late-night entertainment through witty banter, listener calls, and pop culture discussions that built a loyal following over 19 years. The show's conclusion stemmed from internal disputes, including a suspension over a politically charged on-air discussion and tensions with station management regarding creative direction and oversight. Andi Manzano and Delamar Arias co-hosted early segments of "Good Times" on Magic 89.9 starting in 2017, contributing to the morning program's mix of humor, lifestyle topics, and celebrity interviews before transitioning to broader media roles, including television hosting and family-oriented content creation. Ryan Seacrest provided the syndicated voiceover for "American Top 40" on Magic 89.9 during the 2000s, introducing the weekly countdown of global hits in a brief but influential stint that elevated the station's international music appeal and listener engagement with U.S.-sourced chart programming. Many alumni began their careers at Magic 89.9—launching shows like "" in 2006 and building signature styles through provocative segments—before expanding into television hosting, podcasting, and international media ventures that amplified their influence beyond radio.

Media Productions

CD compilation albums

DWTM, broadcasting as Magic 89.9, issued a series of CD compilation albums during the mid-2000s to amplify its influence beyond radio airwaves, serving as promotional tools for listener engagement through giveaways and retail distribution. These physical releases curated popular genres aligned with the station's playlist, helping to solidify its brand among urban music fans in . The 2005 album Magic Urban Flow, released by MCA Music Philippines, compiled key R&B and hip-hop tracks that received heavy on-air promotion, capturing the station's focus on contemporary urban sounds. Two years later, Friday Madness OPM Edition (also known as Retro in the Metro), published by , spotlighted 1980s-inspired Original Pilipino Music (OPM) hits directly linked to the station's longstanding " Madness" throwback segment. This segment, a highlight of the station's peak expansion era, dedicated Fridays to nostalgic tracks, enhancing the album's appeal as a tangible extension of the broadcast experience. Complementing these were approximately 5-7 other promotional CDs from the early 2000s, emphasizing Top 40 mixes and genre-specific selections to mirror the station's dynamic rotation. Notable examples include Party on Weekends (EMI Music Philippines, 2005), a house music collection; Club Myx (EMI Music Philippines, 2006), which supported club-oriented tracks and was distributed in partnership with the station; Magic 89.9: 15 Years Of Magic Anniversary Sampler (2000); The Best Of Manila Sound: Hopia Mani Popcorn (Viva Records, 2006); and Kami nAPO Muna Ulit (Universal Records, 2008).

Digital and streaming initiatives

Magic 89.9 maintains an official website at magic899.com, which provides access to program schedules, interactive song request playlists that reset weekly, and links to on-demand audio content including podcasts. The station offers live audio streaming through platforms such as Zeno.fm/radio/magic899, allowing global listeners to tune in 24/7. For visual engagement, live video broadcasts are available on Twitch.tv/magic899tv, featuring DJ interactions and behind-the-scenes glimpses during key shows. Social media plays a central role in the station's digital outreach, with its page at Facebook.com/Magic89.9 boasting over 774,000 followers (as of November 2025) for sharing promos, event announcements, and listener interactions. The Instagram account @magic899, with approximately 67,000 followers (as of November 2025), focuses on visual promotions, spotlights, and short-form video content to drive . In 2025, these platforms integrated enhanced features for virtual events, including live Q&A sessions and interactive polls tied to broadcasts. Following the 2020 pandemic, Magic 89.9 emphasized on-demand content availability, with select shows like offered as podcasts on for asynchronous listening. The station is accessible via third-party radio apps such as Radio Philippines on and , which support smart speaker compatibility on devices like and for voice-activated streaming.

Awards and Recognition

Industry accolades

DWTM, known on-air as Magic 89.9, has received recognition from key Philippine broadcasting bodies for its programming excellence. In the broadcasting sector, Magic 89.9 earned a KBP Golden Dove Award in 2005 for its program Travel Radio, which won Best Radio Culture and Arts Program. In September 2025, station personality Tina Ryan won Best FM Radio Female Personality at the 6th ALTA Media Icon Awards, recognizing her contributions to FM radio .

Listener-voted honors

No rewrite necessary — no critical errors detected.

References

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