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DWNU (107.5 FM), broadcasting as Wish 107.5 (pronounced as Wish one-o-seven-five), is a radio station owned by Progressive Broadcasting Corporation and operated by Breakthrough and Milestones Productions International (BMPI), the media arm of the Members Church of God International (MCGI). The station's studio is located at La Verdad Christian College - Caloocan Building, 351 EDSA, Brgy. Bagong Barrio West, Caloocan, while its transmitter is located at the UNTV Transmitter Complex, Sumulong Highway, Antipolo, Rizal.

Key Information

Online, Wish 107.5's first official YouTube channel is currently the Philippines' No. 1 YouTube channel by a local FM station with more than 4.4 billion views and 15.2 million subscribers and got its Diamond Play button from YouTube Creators Awards.[1][2][3] The 2nd official YouTube account Wish 1075 (Wish USA) also got more than 384 million views and 2.37 millions subscribers.

History

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1987–2010: NU 107

[edit]

Late 1980s

[edit]
Final NU 107 logo prior to sign off on November 8, 2010

On August 31, 1987, an unnamed radio station began broadcasting on 107.5 FM, playing new wave music without call letters or DJs for a month. Upon revealing itself as “DWNU” and inviting listeners to call, its phone lines were inundated for three hours. At the time, its studios were located in Paseo De Roxas, Makati.

NU 107 was conceived by radio veteran Mike Pedero and businessman Atom Henares. Their vision was to establish a benchmark for youth music, with NU 107 broadcasting “dynamic, young, passionate, creative” rock music, aiming to set a new standard for musical taste.

NU 107 first hit the airwaves on October 31, 1987, being one of two FM stations (the other being Power 105 BM FM (now 105.1 Brigada News FM Manila) that played the latest new wave and punk hits during that time. It was also known as the station that inherited the format of WXB 102 (now 102.7 Star FM), which went off air a few months before the birth of NU 107. Meanwhile, the other rock station on the Metro Manila FM bandwidth, Boss Radio DZRJ 100.3 (now 100.3 RJFM), usually played classic rock of the '60s and '70s unlike NU 107 and Power 105 BM FM. Banker Atom Henares started the radio station in 1987, playing new wave music for about six weeks on the 107.5 MHz frequency. After that, when the station's tagline "The Home of New Rock" was aired and their telephone number was announced, the station's telephone rang for three hours straight.[4]

President Corazon Aquino issued an executive order requiring radio stations to air at least three Original Pilipino Music (OPM) hourly; the station asked for contributions from listeners, under the program "In the Raw". The station also instituted the NU Rock Awards, in which the inaugural edition had guests such as Joey Pepe Smith, Freddie Aguilar and Grace Nono, to honor the country's best rock musicians.[5] With Henares were Mike Pedero, who would later become its vice-president, and Cris Hermosisima who would later become the station manager. Back then, its studios were located at the Solidbank Building (now PSBank Center) along Paseo de Roxas in Makati.

1990s

[edit]

In the 1990s, NU 107 mainly played American grunge and alternative rock hits from bands like Nirvana, Soundgarden, Pearl Jam and Silverchair. Also, during that decade, the station played demos and songs from Filipino rock bands, most of which were unsigned. As a result, bands such as The Youth, Yano, Razorback, Wolfgang, Eraserheads, AfterImage and Rivermaya, among others, became highly popular as the Pinoy rock scene surged the airwaves. Later, the station formulated the show "In the Raw", which featured demos from amateur bands.[6][7]

In 1994, NU 107 held its first NU Rock Awards, which honored the country's most distinguished rock artists every year. The NU Rock Awards was held annually until 2010.

Furthermore, NU 107 had a music chart show, the "Midnight Countdown", which was held every Sunday midnight, charting the top 12 rock songs every week. Among the most popular hits that topped the "Midnight Countdown" were "Paris" by Filipino band Chicosci (which lasted 52 weeks) and "Shimmer" by American band Fuel (which lasted for a year).

Among the popular radio shows on NU 107 during the '90s were "The Crossroads", which played blues and classic rock; "Euro Rock", which played European rock music; "Against the Flow", which played Christian rock; and "Not Radio", which played foreign indie music; and the morning show "Zach and Joey in the Morning". By 1994, NU 107 emerged as the number one in the AB market, or the upscale listeners, among commercial radio stations in Metro Manila at 32% according to the Radio Research Council, Inc. The station also opened their fourth station in Davao City to go along with its flagship Metro Manila station, and Cebu City and Iloilo City stations in the Visayas.[8]

This period saw NU 107 introducing a number of innovations in the Philippine music scene.[4] Another innovation was the idea of the NU 107 Pocket Concerts, which were concerts held in various malls. Prior to this, concerts of that size were simply not held. They became relatively common after the success of the first NU 107 Pocket Concerts.[4]

2000s

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NU 107 then played nu metal music (popularly known among Filipino rock fans as the "kupaw" subgenre) popularized by Filipino bands Slapshock, Greyhoundz, Queso (formerly Cheese), and Chicosci (formerly Chico Science); and foreign bands like the Deftones, Korn, Limp Bizkit and Slipknot. Later, the station popularized Cebuano rock bands like Urbandub, Frank!, Sheila and the Insects, Junior Kilat, and Franco.

Meanwhile, in 2001, the Progressive Broadcasting Corporation aired the TV counterpart of NU 107, UNTV 37 (now UNTV News and Rescue, which eventually became the first public service channel in Philippine Television), on the free UHF band. The TV station, now operated and managed by Breakthrough and Milestones Productions International, an affiliate of a religious group known for its program Ang Dating Daan, the Members Church of God International (MCGI), used to play music videos of songs played on NU 107. It also aired the TV version of "In The Raw" and clips from past NU Rock Awards and NU 107 events like the Summer Shebang, Pocket Concerts and Party Monsters on the Loose.

For a while, the station popularized the emo rock subgenre, playing foreign hits from foreign bands like The Used and My Chemical Romance and local emo bands like Typecast and Blue Boy Bites Back. In the late 2000s, indie pop became popular on the station with the rise of Filipino indie pop bands Up Dharma Down, Taken by Cars, Pedicab and Narda.

Also in this decade, bands who were first featured on "In The Raw" like Sugarfree, Twisted Halo, Itchyworms and Silent Sanctuary rose to mainstream fame. In 2005, the "Midnight Countdown" was transformed into the "Stairway to Seven", NU 107's daily countdown of the top seven most popular rock hits. NU 107 also introduced an array of shows, like "Dredd at the Control", "Time Bomb", "Metal Madness", "Let's Fun", "University Rock", "Rock Ed Radio", "Pirate Satellite" and "The Room". In 2007, the station celebrated its 20th anniversary with the 2007 NU Rock Awards. Hermosisima, the station's network operations head, remarked to the Philippine Daily Inquirer that the station will continue on its current format "and we exert every possible means to keep it alive, especially in relation to the local rock scene."[9]

Closure

[edit]

Former DJ Joyce Ann Burton Titular, popularly known as Jaedee, disclosed on her blog that NU 107 would close down in 2011, reportedly due to financial constraints (brought about by lack of advertisers' support) and poor ratings (as it struggled against other stations such as 90.7 Love Radio, IFM 93.9, Barangay LS 97.1 and Tambayan 101.9), which was later confirmed at the 2010 NU Rock Awards. On October 27, 2010, the Manila Bulletin reported that the station would sign off on November 7, 2010. Musicians and the recording industry "expressed sadness over developments regarding the station."[10]

During the 2010 NU Rock Awards on October 29, Hermosisima announced that it was going to be the last Rock Awards, and that the station will be reformatted and injected with new capital.[11] On the week leading up to the final day, a Facebook page was set up to formally organize the final day of broadcasts. More than a thousand fans responded to the call. Barangay officials in Brgy. San Antonio in Pasig were informed of the matter beforehand.

On Sunday, November 7, speakers were set up outside NU 107's studio where a crowd had gathered carrying candles as a sign of support. The crowd, which included musicians and supporters, stayed at NU 107's studios at Ortigas Center, Pasig. Some of the crowd wrote on a wall their sadness and memories, as well as their wishes for the station and its staff. The final edition of "In the Raw" had rock bands Urbandub and Itchyworms performing live. The disc jockeys openly wept as they thanked the supporters during the station's final hour. Hermosisima was the last person on the microphone with the final words: "This has been NU 107, the Philippines' one and only Home of NU Rock... This is NU 107, we are signing off", with The Eraserheads' "Ang Huling El Bimbo" as the final song of the station. Outside the building, the crowd joined in with the last half of the song, with loud chanting following after the song had finished. NU 107 signed off on November 8, 12:05 a.m, after the usual sign-off notice and the Philippine national anthem "Lupang Hinirang", sung by everyone gathered inside the station and outside the building premises,[12] especially the final line of the anthem, which was sung fortississimo in unison, thus marking the end of NU 107 after 23 years of broadcasting. Footage of this can be found on YouTube as well as on other websites, including commentary and analysis regarding the final day of broadcast.[13][14]

"Lumapit" by Archipelago was the last song that stayed at the number 1 spot on the NU 107 "Stairway to Seven" charts before the station closed down after 23 years. According to the Philippine Daily Inquirer, the new format had to imitate the format of various 'masa' stations to target listeners at the lower brackets of the socioeconomic scale. The new programming drew in more advertisers compared to the upscale market that NU 107 targeted.

Eventually in late June 2014, Breakthrough and Milestones Productions International (owned by broadcaster Daniel Razon) took over the management and broadcast operations of the station and switched to an adult contemporary format, and rebranded it as Wish 107.5. The other regional stations we're acquired by ZimZam Management under the branding Win Radio.

2010–2014: Win Radio

[edit]
107.5 Win Radio logo (November 8, 2010-June 26, 2014)

On November 8, 2010, 107.5 FM rebranded as 107.5 Win Radio, following NU 107's final sign-off.

Managed by Manny Luzon, who became EVP and COO on October 10, 2010, Win Radio aimed to be a “more decent mainstream frequency” with “responsible programming,” avoiding songs with “double meaning.”[15][16] Just four months after its launch, it ranked #7 in the March 2011 KBP Radio Research Council survey.

On June 26, 2014, Win Radio ceased broadcasting on 107.5 FM and moved to 91.5 FM two days later, taking over the former 91.5 Big Radio frequency.

2014–present: Wish FM

[edit]
107.5 Wish FM (now Wish 107.5)'s logo (August 10, 2014-October 19, 2014)
The Wish 107.5 mobile bus outside of CSI Lucao Mall, Dagupan, Pangasinan.
Wish 107.5 bus serenading Camp Aguinaldo, AFP Headquarters

In 2014, Breakthrough and Milestones Productions Incorporated (BMPI), under Chairman and CEO “Kuya” Daniel Razon (aka “Dr. Clark”), assumed management of the 107.5 MHz frequency. The station relocated its studios from Pasig to the UNTV Building in Quezon City[17] and its transmitter facilities moved to the new UNTV transmission tower on Sumulong Highway, Antipolo. This solidified BMPI's influence across PBC's media platforms in Mega Manila, severing ties with the defunct UNTV (“un-tee-vee”) era. Concurrently, the Win Radio brand (under Manny Luzon's management) transferred to 91.5 FM.

The station soft-launched on June 26, 2014, as “107.5,” playing automated music and teasers for its upcoming jingle (sung by Gerald Santos and composed by Mon del Rosario).[18] Its formal launch as 107.5 Wish FM occurred on August 10, 2014, with the “Wish Concert”[19] at the World Trade Center in Pasay, officially signing on at 9:45 PM. On October 20, 2014, it was rebranded as Wish 107.5 (pronounced “one-oh-seven-five”).[20] Willy “Hillbilly Willy” Inong served as station manager from inception until October 11, 2015, when Bryan “T-Bowne” Quitoriano took over.

During its launch, 107.5 Wish FM introduced the “Wish FM Bus,” the first mobile FM radio booth in a bus, a concept inspired by its sister station, Radio La Verdad 1350.

The station's new headquarters, the 16-storey Philippine Broadcast Hub (formerly The Millennial Tower) along EDSA Philam, is currently under construction and will also house UNTV and Radio La Verdad.[21]

By July 2021, after nearly seven years with its new format, Wish FM became the third most listened to FM radio station in Metro Manila.

Wishclusive Videos

[edit]

Wish FM's “The Roadshow” broadcasts remotely from the “Wish FM Bus,” featuring local artists performing original songs and covers. Their “Wishclusive” performances, recorded in high-quality audio and HD video, are uploaded to YouTube. Within two years, Wish 107.5's YouTube channel became the top FM radio station channel in the Philippines, the first to surpass 1 million subscribers. As of November 2022, it boasted over 5 billion views and more than 13.6 million subscribers.

On March 28, 2016, Wish 107.5 launched its television program, "Wish 107.5 TV," airing weekdays from 4:30 PM to 5:30 PM PST on UNTV. It was hosted by DJs Jelly Kiss, Faye, Alice, and Princess Leigh.[22] In July 2016, its TV slot was replaced by “Serbisyong Kasangbahay.” By August 2016, DJs Jelly Kiss and Princess Leigh departed Wish 107.5. Singer Aliya Parcs joined as a DJ for “Wishlist,” while “The Roadshow” saw celebrity guest hosts before Robin Nievera took over.

Wish 107.5 Music Awards

[edit]

Since 2016, Wish 107.5 has hosted its annual Music Awards, recognizing artists who performed live in the “Wish FM Bus.” This “FM Radio on Wheels” initially traveled Metro Manila and nearby Luzon provinces, later expanding nationwide and even to Los Angeles via Wish USA.

Parodies

[edit]

On July 30, 2023, GMA Network's comedy show Bubble Gang parodied Wish 107.5's radio bus as the “Waste Truck.” In the segment, actor-comedian Michael V. performed “Oh Wow!,” a parody of Dilaw's song Uhaw (Tayong Lahat).

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
DWNU (107.5 FM), broadcasting as Wish 107.5, is a commercial FM radio station licensed to in , , that airs a mix of contemporary hit music. Owned by and operated by Breakthrough and Milestones Productions International, the station serves the area and surrounding regions with 24-hour programming focused on popular Filipino and international tracks. Launched on August 31, 1987, as NU 107—a pioneering station that became a staple for alternative and rock enthusiasts in the —the station underwent significant rebranding over the years. In November 2010, it transitioned to an adult contemporary format under the Win Radio branding, emphasizing upbeat pop and light hits. The current Wish 107.5 identity debuted in August 2014, shifting to an all-hits format that blends contemporary pop, OPM (Original Pilipino Music), and emerging artists to appeal to a broad urban audience. A defining feature of Wish 107.5 is the Wish Bus, the ' first mobile FM radio booth introduced at its 2014 relaunch, which travels to public locations for live artist performances, interviews, and on-site broadcasts, fostering direct engagement with listeners and promoting new music. This innovation has elevated the station's profile, leading to viral online content through "Wishclusives"—exclusive live sessions shared on digital platforms—and the annual Wish Music Awards, held since 2016 to honor performers and industry contributors featured on the Wish Bus. By 2025, Wish 107.5 has established itself as a leading music brand in the , known for bridging radio with digital media and supporting local talent amid a competitive broadcasting landscape.

Station Overview

Technical Details

DWNU broadcasts on 107.5 MHz in the FM band, serving the region with a transmitter power output (TPO) of 25 kW. This configuration allows for robust signal propagation across urban and suburban areas. The station's transmitter is located at the Transmitter Complex, Sumulong Highway, , Rizal, elevating the antenna to optimize line-of-sight coverage. The main studio facilities are located at The Philippine Broadcast Hub, 915 , Brgy. Philam, 1104, providing the operational hub for programming and production activities. From this location, the station manages its 24-hour broadcast schedule. The signal's primary reach encompasses and adjacent provinces, supported by the transmitter output, which contributes to effective coverage through antenna gain and . This setup ensures reliable reception within a radius of approximately 50-70 kilometers, depending on terrain and atmospheric conditions. DWNU commenced operations on August 31, 1987, as NU 107. Currently branded as Wish 107.5, the station maintains these core technical parameters to support its format.

Ownership and Management

DWNU (107.5 FM), broadcasting as Wish 107.5, is owned by the Progressive Broadcasting Corporation (PBC), a Philippine media company majority-owned by businessman Alfredo L. Henares, who holds approximately 70% equity (61% as of 2023) as chairman and president. Since late June 2014, the station has been operated by Breakthrough and Milestones Productions International (BMPI), Inc., which serves as the media and production arm of the Members Church of God International (MCGI). BMPI, established by MCGI overall servant Daniel "Kuya" Razon, assumed management responsibilities for DWNU following PBC's rebranding of the frequency from Win Radio, with Razon acting as BMPI's chairman and CEO to oversee content production and station operations. The frequency's history with PBC dates to its launch as NU 107 in 1987, founded by Henares as the company's inaugural radio venture focused on broadcasting. In November 2010, PBC discontinued NU 107's programming after 23 years, rebranding the station to 107.5 Win Radio under the direct oversight of PBC executive Manuelito "Manny" Luzon, who was appointed as executive and earlier that year. Former NU 107 staff attributed the format shift to ongoing financial challenges, including limited advertiser support and declining ratings for the rock format.

Historical Development

NU 107 Era (1987–2010)

DWNU began broadcasting in November 1987 as an unnamed station on 107.5 FM in , initially operating without DJs, call letters, or commercials, and playing a continuous loop of new wave and to test audience interest. This incognito approach lasted for the first month, marking it as the first FM station in the dedicated exclusively to new wave and genres, filling a void left by the closure of WXB 102 earlier that year. The station was founded by filmmaker Atom Henares and radio veteran Mike Pedero under the Progressive Broadcasting Corporation, with Cris Hermosisima (known as Cris Cruise) serving as the first station manager. Shortly after its initial broadcasts, the station revealed its branding as NU 107, pronounced "new," and adopted the slogan "The Home of New Rock," expanding its playlist to include modern rock artists like The Smiths, The Cure, and emerging Filipino bands. In 1988, live DJs were introduced, including Gerry Why, John Gregory, Mark Noodles, and Major Tom (Tom Lupton), shifting from automated programming to interactive shows that built a dedicated listener base among youth seeking alternatives to mainstream pop radio. The 1990s saw a surge in popularity, driven by programs such as "In the Raw," which showcased demos from unsigned local bands, and "NU Rock," a flagship segment promoting original Pilipino music (OPM) rock acts like The Eraserheads and Rivermaya. This era solidified NU 107's role as a pioneer in the Pinoy rock scene, launching careers and fostering a community through events like the annual NU Rock Awards, held from 1994 to 2009 to honor top local rock talents. NU 107's rock format also laid the groundwork for related media ventures, including early rock programming on Channel 37, launched in 2002 by the same as a television extension featuring music videos and live performances inspired by the radio station's ethos. Despite its cultural influence, the station faced persistent financial challenges due to limited in a niche market dominated by pop-oriented competitors. These issues culminated in its closure after 23 years, with the final broadcast airing on November 7, 2010, ending with Cris Cruise's sign-off and Rivermaya's "Sayang" as a symbolic farewell to its legacy in Philippine alternative music.

Win Radio Period (2010–2014)

Following the financial challenges faced by the preceding NU 107 rock format, reformatted the station in 2010 under the leadership of Manny Luzon, who served as executive vice president and . The new 107.5 Win Radio adopted an adult contemporary format, blending pop tracks, Original Pilipino Music (OPM), and international hits to appeal to a mass-market . This shift emphasized clean, programming, avoiding explicit content or double entendres to broaden its listener base beyond the niche rock demographic. Key elements included DJ-hosted shows and talk segments, such as morning drive-time programs and dedicated music blocks, which integrated entertainment with light discussions to engage urban commuters and families in . These features marked a departure from the previous era's focus on , prioritizing commercial viability through relatable, upbeat content. Win Radio maintained the 107.5 MHz frequency and its signal coverage across throughout its run. The format operated until 2014, when Breakthrough and Milestones Productions International assumed operations, paving the way for a subsequent .

Wish 107.5 Rebranding and Evolution (2014–present)

DWNU transitioned to the Wish 107.5 branding on June 26, 2014, following the cessation of the Win Radio format, under the management of Breakthrough and Milestones Productions International (BMPI), a production entity affiliated with the Members Church of God International (MCGI). The station officially launched on August 10, 2014, with a concert event titled "Wish Concert" at the World Trade Center in Pasay City, featuring performances by artists such as Rivermaya and highlighting 70s to 90s hits, marking the introduction of its innovative mobile broadcasting concept. This rebranding emphasized an adult contemporary hits format with a strong focus on Original Pilipino Music (OPM), incorporating bilingual programming in English and Filipino to appeal to a broad Metro Manila audience. The station's evolution included the debut of the Wish Bus in 2014 as a mobile studio for on-location performances and roadshows, which expanded in 2015 to bring live music experiences to various communities across the . Content integration reflected MCGI's core values of charity, positivity, and upliftment, with programming that promoted inspirational messages and supported social initiatives through music and artist collaborations. By the early 2020s, Wish 107.5 had solidified its position among leading FM stations in , achieving an audience share of 11.4% in the July 2025 Nielsen Radio survey. Key milestones in the digital era included the rapid growth of its online presence, particularly the YouTube channel launched in July 2014, which amassed over 15 million subscribers by mid-2024 and reached 15.7 million by November 2025 through exclusive live sessions like Wishclusives. The channel's content, featuring unedited artist performances, contributed to billions of views and positioned Wish 107.5 as a pioneer in blending traditional radio with digital media. In October 2025, the station was showcased at the YouTube Works Awards Philippines and Southeast Asia for its digital journey. As of November 2025, the station remains active with no major format alterations, maintaining stable listenership and continuing its roadshows and online expansions, including international Wish Bus tours in the United States (2018) and South Korea (2024), alongside the announcement of the 11th Wish Music Awards for January 11, 2026.

Programming and Features

Music Format and Broadcast Content

DWNU, broadcasting as Wish 107.5, maintains an all-hits format that emphasizes a seamless blend of Original Pilipino Music (OPM) and international tracks, spanning , and contemporary genres to appeal to a broad adult audience. Since its rebranding in 2014, the station has prioritized 24/7 music programming with minimal talk segments, focusing on non-stop hits to create an immersive listening experience. This approach evolved from earlier rock-heavy broadcasts to a hybrid adult contemporary style, where the daily flow transitions smoothly between upbeat daytime tracks and mellow evening selections without abrupt interruptions. The station's broadcasts are conducted primarily in English, incorporating segments dedicated to OPM features, such as the "OPM Spotlight" on the Roadshow program, which highlights local artists and their works. This structure ensures accessibility for diverse listeners while centering OPM as a core element, often comprising a significant portion of the alongside global pop and rock hits. Daily programming follows a structured schedule with live DJ-hosted shifts during peak hours, complemented by curated music blocks overnight. From 5:00 a.m. to 9:00 a.m., the Morning Wish with DJ Ray Holiday delivers feel-good hits to kickstart the day. Mid-morning shifts over to Wonderland with DJ Debra from 9:00 a.m. to 12:00 p.m., featuring contemporary tunes, followed by the Wish List with DJ Faye until 4:00 p.m., which includes interactive "Harana Sessions" for listener requests. The afternoon peak hour Roadshow, hosted by DJ Adam from 4:00 p.m. to 8:00 p.m., originates live from the Wish Bus and spotlights emerging acts through the "Uncharted" segment. Evening programming shifts to romantic themes with Wishpers of Love from 8:00 p.m. to 12:00 a.m., then Moonlight Wishes overnight until 5:00 a.m., providing mellow tracks for late-night audiences. This flow underscores the station's commitment to continuous music delivery, with DJ commentary limited to brief introductions and artist spotlights to maintain the emphasis on songs.

Signature Productions and Events

Wish 107.5's signature productions emphasize innovative, high-production-value initiatives that extend beyond traditional radio broadcasting, focusing on live performances and artist showcases produced by Breakthrough and Milestones Productions International (BMPI), Inc., the station's operator. Among these, the Wishclusive videos represent a cornerstone of the station's digital strategy, launched in August 2014 alongside the station's debut. These videos feature intimate, high-quality acoustic performances by Original Pilipino Music (OPM) and international artists aboard the custom-built Wish Bus, a mobile stage equipped with state-of-the-art audio and video recording capabilities. By November 2025, the Wish 107.5 YouTube channel hosting these videos had amassed over 7.7 billion total views and 15.7 million subscribers, underscoring their role in driving the station's online engagement and global reach. The Wish Bus, introduced at the station's launch on August 10, 2014, serves as the mobile studio central to many of these productions, enabling live street performances and roadshows that bring directly to public spaces across the . This custom vehicle, the country's first mobile FM radio booth, facilitates nationwide tours, including collaborative events like the SpotifyKALYE Wish Bus Tour, where artists perform original tracks in open-air settings for both live audiences and online streaming. Since 2015, the bus has supported extensive outreach, hosting hundreds of performances that blend OPM promotion with community interaction, often in partnership with sponsors to cover regions from to provincial areas. Complementing these efforts, the Wish 107.5 Music Awards, an annual event honoring OPM contributors since its inception in , celebrates standout Wish Bus performances and releases through categories such as Wish Pop Song of the Year, Wish R&B Song of the Year, and Wish Rock/Alternative Song of the Year. The awards ceremony, produced by BMPI, features live performances and has grown to include over 20 categories by its 10th edition in 2025, held at prestigious venues like the , with winners receiving trophies, cash prizes, and donations to their chosen charities. Other notable events include the station's inaugural Wish Concert on August 10, 2014, at the World Trade Center in City, which featured emerging OPM acts and marked the public unveiling of the Wish Bus as a production hub. BMPI oversees these initiatives, integrating them into annual specials that highlight seasonal themes, such as holiday broadcasts promoting artist collaborations and charitable causes. These productions have significantly boosted Wish 107.5's digital footprint, contributing to milestones like recognition in YouTube's 2025 Works Awards for innovative content strategies.

Reception and Legacy

Listener Ratings and Awards

Wish 107.5 has consistently ranked among the top five most-listened-to FM stations in , according to Nielsen surveys. In March 2025, the station achieved a 9.9% audience share, trailing leaders like Barangay LS 97.1 but outperforming competitors such as 90.7 . By the first half of 2025, its share rose to 11.4%, reflecting steady performance amid a competitive market dominated by music and news formats. In June 2025, it recorded 10.7%, and in August 2025, 9.7%, maintaining its position as a key player in the FM landscape. The station's popularity peaks during Original Pilipino Music (OPM) programming blocks, which draw significant listenership through dedicated airtime for local artists and hits. Digital metrics further underscore this engagement, with the official YouTube channel reaching approximately 7.7 billion total views as of November 2025. These sessions, featuring live artist renditions on the Wish Bus, have amassed billions of cumulative views, highlighting the station's hybrid radio-digital appeal. Wish 107.5 has received multiple accolades for its broadcasting excellence, including the FM Radio Station of the Year at the 6th VP Choice Awards in 2025. It earned the Hall of Fame Award for Most Outstanding FM Radio Station at the 7th Gawad Lasallianeta in 2025, following a win in the same category at the 6th edition in 2024. Additional honors include the Innovative FM Radio Broadcasting award at the 10th Platinum Stallion National Media Awards in 2025 and the FM Radio Station of the Year at The Golden Laurel: The Batangas Province Media Awards in 2024. On the digital front, the channel received the YouTube Diamond Play Button in 2020 for reaching 10 million subscribers, with growth continuing to over 15.7 million by 2025. Following its 2014 rebranding, Wish 107.5 experienced rapid growth, evolving from a niche entrant to a top-tier station by integrating traditional radio with viral online content. This expansion stabilized by 2025, with sustained top-5 ratings and a dominant digital presence that amplified its OPM-focused programming.

Cultural Impact and Parodies

Wish 107.5 has played a pivotal role in elevating Original Pilipino (OPM) within Philippine , particularly through its Wishclusive series of live on the Wish Bus and the annual Wish Awards, which spotlight emerging talent and established acts alike. The 10th edition, held on January 19, 2025, honored artists such as and BINI while continuing donations to charities. These platforms have amplified the reach of OPM artists, fostering viral moments that propel careers and connect musicians with global audiences via . Notably, groups like and soloist have credited the station for key breakthroughs, including award wins for tracks such as "The Ones We Once Loved" and "Kumpas," which garnered millions of views and solidified their prominence in the OPM scene. The station's initiatives also subtly incorporate community outreach tied to the Members Church of God International (MCGI), as Wish 107.5 was founded by MCGI leader Bro. , with events like the Wish Music Awards directing proceeds to charities such as the Virlanie Foundation. This blend of music promotion and has reinforced the station's image as a cultural force for positive societal engagement. In terms of parodies, Wish 107.5's innovative Wish Bus format has permeated popular media, most prominently in a November 24, 2024, episode of GMA Network's long-running comedy sketch show . There, comedian portrayed the character Yaki performing the parody song "Hilaw" aboard the "Waste Truck," a satirical take on the Wish Bus's mobile concert setup and acoustic performances of hit tracks like Dilaw. During its earlier incarnation as NU 107 in the , the station was frequently referenced in Philippine media as the epicenter of culture, influencing broadcasts and youth-oriented programming that celebrated and local bands. The legacy of DWNU traces a transformative arc from its NU 107 era as a trailblazing rock station—the "Home of New Rock" that introduced grunge icons like Nirvana to Filipino listeners in the late 1980s and 1990s—to its current role as a digital innovator under the Wish 107.5 branding. The introduction of the Wish Bus in 2014 marked a pioneering shift to mobile, on-location live sessions, revolutionizing radio by blending FM broadcasting with video content that has amassed billions of views. Post-pandemic, from 2021 to 2025, the station contributed to OPM's revival by promoting quarantine-era releases and facilitating safe, outdoor performances that reconnected artists with fans amid recovery efforts. Beyond direct programming, Wish 107.5's model has inspired similar mobile concert initiatives across the , encouraging other media outlets and events to adopt accessible, artist-focused formats for community roadshows and pop-up gigs. This broader impact extends to engagement, where the station's events have fostered a vibrant music ecosystem, drawing diverse audiences and nurturing local talent through inclusive showcases. As of 2025, Wish 107.5 continues to hold strong relevance in Philippine pop culture, sustaining its OPM-centric format without major shifts and adapting to while honoring its roots in innovative broadcasting.

References

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