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Food Rocks
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| Food Rocks | |
|---|---|
 Official attraction poster | |
| Epcot | |
| Area | Future World (The Land Pavilion) |
| Coordinates | 28°22′25″N 81°33′08″W / 28.37361°N 81.55222°W |
| Status | Removed |
| Opening date | March 26, 1994 |
| Closing date | January 3, 2004 |
| Replaced | Kitchen Kabaret |
| Replaced by | Soarin' Around the World (World Nature) |
| Ride statistics | |
| Attraction type | Audio-Animatronic Theater show |
| Designer | Walt Disney Imagineering |
| Theme | Nutrition |
| Duration | 12:39 |
| Host | Fūd Wrapper |
| Sponsor | Nestlé |
Food Rocks was an attraction at Epcot's The Land pavilion presented by Nestlé in the Walt Disney World Resort. The attraction, a musical stage show, with audio-animatronic figures, opened on March 26, 1994.[1] The attraction closed on January 3, 2004 and replaced by Soarin'.[2]
Synopsis
[edit]The show was themed as a benefit concert for good nutrition hosted by Fūd Wrapper, who was voiced by real-life rapper Tone Lōc.[3] However, the show was continually interrupted by the Excess, a junk food heavy metal band that detests nutrition.[4] In the end, The Excess lost their power as Wrapper exclaimed, "No power? You guys have been unplugged! There's plenty of foods out there that are good to eat, but remember, always eat in moderation."
The Audio-Animatronic characters were food items with human features.[5] The music was based on popular songs by well-known performers, with lyrics adapted to the topic of nutrition. For example, the song "Good Nutrition" by "the Peach Boys" was based on the song "Good Vibrations" by the Beach Boys. Five of these acts used the voices of the parodied musicians themselves: Tone Lōc, Neil Sedaka, Little Richard, the Pointer Sisters, and Chubby Checker. The only character who was not an animatronic was "Chubby Cheddar", who appeared as a silhouetted projection on the center stage wall. The lead singer for "the Refrigerator Police" (a parody of the Police) was a repurposed version of the Mr. Dairy Goods animatronic from Kitchen Kabaret. Many of the characters returned for the finale.
Tina Turner was offered a role as "Tina Tuna", a tuna that would sing a song called "What's Meat Got to Go with It" (a parody of "What's Love Got to Do with It"), but Turner declined the offer.[6]
History
[edit]Food Rocks debuted inside The Land pavilion at Epcot Center on March 26, 1994. It replaced the former audio-animatronic show Kitchen Kabaret.
Music acts
[edit]| Act | Song | Fictional group/artist | Parody of |
|---|---|---|---|
| 1 | We'll Make It Count in the Kitchen | The U-tensils (Possibly a spoof of U2) | Queen - "Bohemian Rhapsody" |
| 2 | Good Nutrition | The Peach Boys | The Beach Boys - "Good Vibrations" |
| 3 | Every Bite You Take | Refrigerator Police | The Police - "Every Breath You Take" |
| 4 | High Fiber | Pita Gabriel | Peter Gabriel - "Sledgehammer" (voiced by Jess Harnell) |
| 5 | Always Read the Wrapper | Fūd Wrapper | Tone Lōc - "Funky Cold Medina" |
| 6 | Just Keep It Lean | The Sole of Rock 'n' Roll | Cher - "The Shoop Shoop Song (It's in His Kiss)" |
| 7 | Tutti Frutti | Richard | Cover song (with lyrical changes), Little Richard (name parodied) |
| 8 | Vegetables are Good for You | Neil Moussaka | Neil Sedaka - "Breaking Up Is Hard to Do" |
| 9 | Let's Exercise | Chubby Cheddar | Chubby Checker - "The Twist" |
| 10 | We Love Junk | The Excess | Original song written for the show |
| 11 | Just a Little Bit | The Get-the-Point Sisters | Aretha Franklin - "Respect" (song parodied), The Pointer Sisters (name parodied)[7] |
| 12 | Choose Before You Chew | Entire Cast (minus Neil Moussaka, and Chubby Cheddar) | Queen - "Bohemian Rhapsody" (Reprise) |
See also
[edit]References
[edit]- "Food Rocks". WDWHistory.com. Retrieved April 12, 2006.
- Notes
- ^ Sloan, Gene (April 17, 1994). "Update on EPCOT". The San Bernardino County Sun. p. G10. Retrieved July 14, 2020.
- ^ Smith, Dave. "Food Rocks".
- ^ The History of Kitchen Kabaret and Food Rocks - Expedition Epcot (YouTube). April 28, 2018. Event occurs at 9:06-9:28. Retrieved January 8, 2020.
- ^ The History of Kitchen Kabaret and Food Rocks - Expedition Epcot (YouTube). April 28, 2018. Event occurs at 10:17-10:23. Retrieved January 8, 2020.
- ^ Geryak, Cole (August 11, 2016). "Disney Extinct Attractions: Epcot's Tastiest Shows". The Laughing Place. Retrieved July 17, 2020.
- ^ Tuckey, Tammy (July 24, 2020). TTTS: Interview with Creative Team for the 25th Anniversary of "FOOD ROCKS" (YouTube). Event occurs at 13:21-14:25. Archived from the original on December 21, 2021. Retrieved July 24, 2020.
- ^ "Food Rocks - Epcot Archives". Archived from the original on January 29, 2016.
External links
[edit]| World Celebration |  | |
|---|---|---|
| World Discovery | ||
| World Showcase | ||
| World Nature | ||
| Annual events | ||
| Other | ||
| Related | ||
Food Rocks
View on Grokipediafrom Grokipedia
Food Rocks was a musical Audio-Animatronic attraction located in The Land pavilion at Epcot in Walt Disney World Resort, Florida, where anthropomorphic food characters performed parody songs to educate visitors on nutrition and healthy eating habits.[1][2][3]
The show premiered on March 26, 1994, as a replacement for the earlier Kitchen Kabaret attraction, which had closed on January 3, 1994, and was sponsored by Nestlé beginning in September 1993.[1][3] It ran for nearly a decade until its closure on January 3, 2004, after which the theater space was repurposed as part of the queue for the Soarin' ride, which opened in May 2005.[1][2][3]
Presented as a 12-minute "benefit concert," Food Rocks featured a host named Fūd Wrapper, voiced by rapper Tone Lōc, who introduced 12 musical numbers performed by characters representing various food groups aligned with the 1992 USDA Food Pyramid.[1][2][3] Key performers included Pita Gabriel (a pita bread character parodying Peter Gabriel), the Sole of Rock ‘n’ Roll (a fish resembling Cher), Richard (a piano-playing pineapple voiced by Little Richard), Neil Moussaka (a vegetable inspired by Neil Sedaka), Chubby Cheddar (a cheese wedge), and The Excess (a group of junk food items advocating moderation).[1][2][3] The songs were rock, pop, and R&B parodies with nutritional messages, such as "High Fiber" (based on Peter Gabriel's "Sledgehammer"), "Good Nutrition" (from The Beach Boys' "Good Vibrations"), "Every Bite You Take" (a twist on The Police's "Every Breath You Take"), "Just a Little Bit" (parodying Aretha Franklin's "Respect" by the Get-to-the-Point Sisters), and "Choose Before You Chew" (parodying Queen's "Bohemian Rhapsody" by the U-Tensils).[1][2][3]
While the attraction emphasized balanced diets through entertaining performances, it received mixed reviews for its limited animatronic movements and repetitive format compared to its predecessor.[1][2] After closure, some elements like a milk carton animatronic were retained in the updated pavilion, and parts of the set were auctioned or left abandoned before full repurposing.[2][3]
Five acts incorporated voices from the original parody artists, adding star power and fidelity to the musical homages while reinforcing the show's message against overindulgence.[14] The U-tensils opened and closed the concert, framing the ensemble performances that the host briefly introduced to tie into nutritional education.[2]
Overview
Synopsis
Food Rocks was an Audio-Animatronic musical revue presented as a parody of rock concerts, designed to educate audiences on nutritional choices through a benefit concert format.[1] The show took place in the Harvest Theater, a small venue with approximately 200 seats located within The Land pavilion at Epcot in Walt Disney World Resort.[4] Running for about 12 minutes, it featured a sequence of performances by anthropomorphic food characters promoting healthy eating habits.[1] The production opened with host Fud Wrapper, a rapping food wrapper character, introducing the concert and welcoming the audience to the nutritional extravaganza.[3] Various acts followed, including Pita Gabriel, the Peach Boys, the Refrigerator Police, and the U-tensils, each delivering upbeat numbers emphasizing balanced diets and wholesome foods.[1] This replaced the earlier Kitchen Kabaret show in the same space, shifting from a cabaret-style revue to a rock concert theme.[5] Midway through, the performance was interrupted by the antagonist group Excess, a heavy metal band of junk food items like cheeseburger and french fries, who advocated for overindulgence and unhealthy snacking with their aggressive set.[3] The conflict escalated as Excess attempted to overpower the nutritional message, but the show resolved with the healthy acts regaining control, leading to Excess being "unplugged" by Fud Wrapper.[1] The ensemble concluded with a unified finale reinforcing the theme of moderation in eating, encouraging viewers to make informed food choices.[3]Premise and Themes
Food Rocks was conceived as a musical benefit concert spoof that promoted good nutrition through the personification of healthy foods as rock stars, drawing parallels to real-world events like Farm Aid but with a focus on dietary education.[6] The show's core premise centered on assembling an "all-star" lineup of anthropomorphic food characters representing various food groups, who performed parodies of popular songs to advocate for balanced eating habits aligned with the USDA Food Pyramid.[1] This approach transformed nutritional guidance into an engaging rock concert format, where fruits, vegetables, grains, and dairy products were depicted as musicians and bands, making abstract concepts like portion control and variety accessible and entertaining.[5] The educational objectives emphasized moderation and the importance of selecting nutrient-rich foods over excessive junk food consumption, with healthy options portrayed as heroic performers while antagonists like the Excess interrupted to symbolize overindulgence.[5] By structuring the narrative around food groups functioning as collaborative "bands," the attraction highlighted the synergy of a well-rounded diet, encouraging audiences to view meals as harmonious ensembles rather than isolated choices.[1] This thematic framework not only reinforced messages about reading food labels and maintaining dietary balance but also used humor and rhythm to embed these lessons memorably.[5] Targeted at families and children visiting Epcot, Food Rocks leveraged the park's emphasis on innovation and future-oriented living by integrating nutritional education with The Land pavilion's exhibits on sustainable agriculture.[1] The parody of rock concert culture served as a unique motif, infusing the show with high-energy symbolism where wholesome foods "rocked" against unhealthy temptations, fostering a fun environment that aligned with Epcot's goal of inspiring progressive lifestyles through edutainment.[6]Development and Production
Conception
Food Rocks was conceived in the early 1990s by Walt Disney Imagineering as a successor to Kitchen Kabaret, the pavilion's original audio-animatronic musical revue on nutrition that had run since Epcot's 1982 opening.[7] With Kitchen Kabaret closing on January 3, 1994, the new show was designed to update educational content to reflect the 1992 USDA Food Guide Pyramid while modernizing the format for 1990s audiences through rock music parodies that promoted healthy eating habits.[1] This refresh was part of a broader renovation of The Land pavilion, funded as part of the pavilion renovation following Nestlé's sponsorship beginning in September 1993, after the end of Kraft Foods' decade-long partnership in 1992.[7] The development process, led by Imagineers including Rolly Crump and Jim Steinmeyer for concept and George Wilkins for music, emphasized a high-energy rock concert style as a deliberate shift from Kitchen Kabaret's big band revue approach.[7] Inspirations centered on parodying iconic rock artists and songs, such as The Beach Boys' "Good Vibrations" reimagined as "Good Nutrition" by The Peach Boys and Peter Gabriel's "Sledgehammer" as "High Fiber" by Pita Gabriel, and Queen's "Bohemian Rhapsody" as "Just a Little Bit" by the U-Tensils.[1] Early ideas included food puns on celebrities like Elvis Presley as "Elvis Parsley" and Tina Turner as "Tina Tuna," but these were scrapped in favor of an original junk food antagonist band called The Excess to streamline the narrative around nutritional contrasts.[1][3] To ensure authenticity in the rock-themed performances, voice casting involved several prominent musicians: Tone Loc voiced the host Fud Wrapper, Neil Sedaka portrayed Neil Moussaka in a parody of "Breaking Up Is Hard to Do," Little Richard performed as the pineapple Richard with a twist on "Tutti Frutti," The Pointer Sisters voiced a trio of candy bars in The Excess in a parody of "Respect," and Chubby Checker voiced Chubby Cheddar, a dancing cheese silhouette, in a parody of "The Twist" focused on exercise.[3] The show premiered on March 26, 1994, in the repurposed Kitchen Kabaret theater space, marking a seamless transition while tying into Epcot's broader themes of human innovation in food and agriculture.[6]Design and Animatronics
Food Rocks employed Audio-Animatronic figures developed by Walt Disney Imagineering, featuring simpler and more cost-effective designs than those in earlier, more elaborate Disney attractions.[7] The show incorporated 12 distinct acts, each with animatronic elements equipped for basic movements such as lip-syncing and simulated instrument playing to support the musical performances.[3] These figures built upon a foundational framework similar to the preceding Kitchen Kabaret attraction, emphasizing limited animations to control expenses, with only one pre-existing animatronic—a milk carton—retained and repurposed for the new production.[7] The set design evoked a rock concert venue within the repurposed Kitchen Kabaret theater space, featuring structurally similar staging but updated with an abstract, MTV-inspired aesthetic including large lighting fixtures, darkened walls adorned with oversized stars, and illuminated marquee elements.[7] Vibrant, exaggerated lighting effects—originally an unintended programming feature—were incorporated to create a dynamic, high-energy atmosphere mimicking a live music event, complemented by high-volume sound systems for immersive audio delivery.[1] Food-themed props integrated seamlessly into the environment, such as refrigerator and stove motifs on stage, reinforcing the nutritional parody without requiring extensive structural overhauls.[7] Character designs anthropomorphized everyday foods into rock personas, with vibrant and exaggerated features to align with musical archetypes; for instance, the Peach Boys were styled as laid-back surfers, while the U-Tensils appeared as energetic rockers wielding utensils as instruments.[1] The antagonist ensemble, known as the Excess, depicted a heavy metal band with menacing, oversized representations of junk foods like cheeseburgers and bags of chips, emphasizing contrasting unhealthy elements through bold, cartoonish detailing.[1] These designs prioritized visual appeal and thematic clarity over intricate mechanical complexity.[8] The overall production scale reflected efficient use of The Land pavilion's existing infrastructure by Walt Disney Imagineering, avoiding groundbreaking innovations in favor of reliable, proven animatronic and staging techniques to deliver an engaging educational experience.[8] This approach allowed for a quick redevelopment timeline while maintaining the pavilion's focus on nutrition messaging through parody.[7]History
Opening and Operation
Food Rocks premiered on March 26, 1994, in the Future World section of Epcot's The Land pavilion at Walt Disney World Resort, serving as a modern successor to the earlier Kitchen Kabaret show, which had closed on January 3, 1994.[1][2] The attraction debuted to mixed initial feedback, with families appreciating its lively, rock concert-style format that infused nutritional education with humor, though some critics noted its production values as less advanced than its predecessor, positioning it as an engaging update to the pavilion's entertainment offerings.[7] During its operation, Food Rocks ran multiple times daily in a dedicated theater on the ground floor of The Land pavilion, with show durations of approximately 12 minutes and scheduling based on the end of the previous performance, resulting in relatively short wait times and low crowding.[1] Access to the show was included free with general Epcot admission, allowing it to integrate seamlessly with other pavilion attractions such as the Living with the Land boat ride and Circle of Life theater presentation, encouraging visitors to experience the full range of educational exhibits on agriculture and sustainability.[2][1] The attraction operated under Nestlé sponsorship from its opening, following the company's assumption of pavilion sponsorship announced in November 1992 and effective January 1, 1993, after Kraft Foods withdrew.[1][9][7] Food Rocks proved popular among families for its accessible humor, parody songs, and lighthearted promotion of healthy eating habits, though some reviewers noted its animatronics and production values as less advanced compared to other Disney attractions of the era.[1][10][7]Closure
The Food Rocks attraction held its final performance on January 3, 2004, nearly ten years after its debut.[2] The closure was driven by Disney's need to repurpose the theater space for the expansion of the Soarin' ride in The Land pavilion, where the area was converted into part of the new attraction's queue and FastPass distribution zone.[2] After a decade in operation, the show's 1990s rock parody format and animatronic figures were also deemed dated, aligning with broader updates to modernize Epcot's offerings.[10] No official farewell events or announcements were made to commemorate the end of the show, with the decision communicated internally to cast members shortly before the final performances.[11] Construction barriers went up immediately after the holiday season, initiating demolition of the theater while preserving elements of the surrounding structure.[1] The conversion process facilitated Soarin's debut in May 2005, transforming the once-vibrant performance space into backstage support for the flight simulator ride.[1] Following closure, the animatronics—featuring figures like the Peach Boys and Pita Gabriel—were removed from the site, with many stored or auctioned by Disney and some appearing at fan events in the following years.[7][3] Only the Milk Carton character, a holdover from the prior Kitchen Kabaret show, was retained for integration into The Land's new Circle of Life educational presentation.[2]Content
Host and Antagonist
The central host of Food Rocks was Fūd Wrapper, an animatronic character designed as a laid-back food packaging label, complete with sunglasses to evoke a cool, rapper aesthetic. Voiced by the rapper Tone Loc, Fūd Wrapper served as the emcee for the benefit concert promoting good nutrition, delivering humorous raps that encouraged audiences to read nutritional labels and make informed food choices. His performance of the song "Always Read the Wrapper"—a parody of Tone Loc's "Funky Cold Medina"—highlighted the importance of checking ingredients before eating, blending hip-hop style with educational messaging on healthy habits.[1][3] Opposing Fūd Wrapper were the antagonists, The Excess, a heavy metal band composed of animatronic junk food figures portrayed as chaotic and rebellious rockers with a destructive stage presence to symbolize overindulgence in unhealthy items. As villains detesting nutrition, The Excess interrupted the show multiple times to perform their original song "We Love Junk,"[12] advocating for sugar, fat, and excess consumption in a grungy, high-energy style that contrasted sharply with the nutritional themes. Their antics underscored the dangers of poor dietary choices, culminating in a sugar crash that left them powerless on stage.[7][1] Throughout the narrative, Fūd Wrapper rallied the nutritional-themed acts against The Excess, physically intervening by pulling their power cord to restore order and embodying the show's core theme of moderation in eating. This dynamic interaction positioned Fūd Wrapper as a humorous defender of balance, using wit and quick action to counter the band's disruptive energy and reinforce the message that healthy foods provide sustained vitality over junk food's fleeting highs.[3][6]Music Acts
The Music Acts section of Food Rocks featured twelve animatronic performances parodying popular rock and pop songs, with lyrics rewritten to promote healthy eating, balanced nutrition, and the benefits of fruits, vegetables, dairy, and exercise.[1] These acts portrayed food items and kitchen utensils as musicians, creating a concert-like sequence that emphasized nutritional themes through humor and rhythm.[2] The show's audio was produced by Disney with contributions from original artists where possible, ensuring authentic vocal styles adapted to the educational message.[3] The following table outlines the acts in performance order, including their fictional group or artist names, parody sources, and song titles:| Act # | Fictional Group/Artist | Song Title | Parody Of | Notes on Voices |
|---|---|---|---|---|
| 1 | The U-tensils | We'll Make It Count in the Kitchen | Queen - "Bohemian Rhapsody" | Kitchen utensils as band members promoting portion control. |
| 2 | The Peach Boys | Good Nutrition | The Beach Boys - "Good Vibrations" | Peaches advocating for fresh produce. |
| 3 | The Refrigerator Police | Every Bite You Take | The Police - "Every Breath You Take" | Dairy products encouraging mindful snacking. |
| 4 | Pita Gabriel | High Fiber | Peter Gabriel - "Sledgehammer" | Pita bread highlighting whole grains (voiced by Jess Harnell).[13] |
| 5 | Fud Wrapper (host interlude) | Always Read the Wrapper | Tone Loc - "Funky Cold Medina" | Nutrition label character (voiced by Tone Loc).[3] |
| 6 | The Sole of Rock 'n' Roll | Just Keep It Lean | Cher - "The Shoop Shoop Song" | Fish promoting lean proteins. |
| 7 | Richard (pineapple) | Tutti Frutti | Little Richard - "Tutti Frutti" | Fruit emphasizing variety (voiced by Little Richard).[3] |
| 8 | Neil Moussaka | Vegetables Are Good for You | Neil Sedaka - "Breaking Up Is Hard to Do" | Eggplant extolling veggies (voiced by Neil Sedaka).[3] |
| 9 | Chubby Cheddar | Let's Exercise | Chubby Checker - "The Twist" | Cheese urging physical activity (voiced by Chubby Checker).[1] |
| 10 | The Excess (antagonist interlude) | We Love Junk | Original composition | Junk food band pushing unhealthy choices. |
| 11 | The Get-the-Point Sisters | Just a Little Bit | Aretha Franklin - "Respect" (via Pointer Sisters style) | Candy bars advising moderation (voiced by The Pointer Sisters).[3] |
| 12 | Entire Cast | Choose Before You Chew | Queen - "Bohemian Rhapsody" | Finale uniting acts for balanced diets. |