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Gold Bond
Gold Bond
from Wikipedia
Gold Bond
InventorRhode Island State Medical Association
Inception Developed 1882; 143 years ago (1882)
Launched 1908; 117 years ago (1908)
AvailableAvailable
Current supplierChattem
Websitewww.goldbond.com

Gold Bond is a brand of over-the-counter skin care products produced by Chattem of Chattanooga, Tennessee, now a subsidiary of the French pharmaceutical company Sanofi. It is available as both a powder and a topical cream. Gold Bond is used to curb moisture, control odor, and soothe minor skin irritations, notably jock itch. Spin-off products are designed for specific uses, such as foot powders or powders for infants to treat diaper rash.

Ingredients

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The active ingredient of Original Strength Gold Bond Powder is menthol.[1] Inactive ingredients include corn starch and zinc oxide.[1] The product formerly contained talc.

History

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The history of Gold Bond dates to 1882, when it was first developed by physicians of the Rhode Island State Medical Association. The formula was purchased by Arthur W. Guilford in 1908, who established the Gold Bond name and began making the product in Fairhaven, Massachusetts. The formula and rights were sold in 1912 to John M. Chapman of New Bedford, Massachusetts, who achieved greater brand recognition and distribution. Timothy F. Shea, who in 1930 joined what was then "The Gold Bond Sterilizing Powder Company", eventually rose to general manager and treasurer, and later took over as sole owner. His son, Robert J. Shea, took over as president of the company in 1965.[2][3]

The Gold Bond company sold rights to three of its brands, including Gold Bond Powder, to Block Drug Corporation in August 1987.[4] The brand was then sold to Martin Himmel Inc. in March 1990.[5] To this point, the brand had remained a regional product of New England;[5] soon after its purchase, Himmel began a national marketing campaign which saw sales increase by over 70% annually.[6][7] By 1995, Gold Bond was a US$27 million business,[7] and was sold to Chattem in April 1996 for $40 million.[5]

References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Gold Bond is an American brand of over-the-counter skincare products specializing in medicated powders, lotions, and creams formulated to relieve irritation, provide moisture, and address conditions such as dryness, itching, and . Introduced in with its flagship Medicated Powder, the brand originated as a local remedy and quickly gained popularity through word-of-mouth for its soothing effects on irritated . Over the decades, Gold Bond was acquired by , Inc. in 1996, which grew the line into a market leader in body care solutions. In 2010, Chattem became a wholly-owned of , enabling further innovation and global distribution while maintaining its focus on accessible, high-performance products. Today, as a of , Gold Bond offers targeted categories including solutions for aging , moisture therapy, foot care, and rough or bumpy , often incorporating a blend of seven moisturizers and three vitamins to restore the barrier and deliver 24-hour hydration. The brand's enduring appeal lies in its clinically tested formulations, such as those containing menthol for cooling relief and zinc oxide as a skin protectant, which have driven consistent sales growth and earned accolades like Product of the Year for innovations in powder sprays and therapy creams. Gold Bond products are widely available in retail settings and continue to emphasize dermatologist-recommended care for everyday skin health challenges.

Products

Body Powders

Gold Bond's medicated body powders were first introduced in as a local remedy for discomfort, quickly gaining popularity through word-of-mouth recommendations. These original formulations established the brand's reputation for providing relief from everyday issues, evolving into a range of products designed for broad application across the body. The primary uses of Gold Bond medicated body powders include absorbing excess to prevent chafing, controlling by neutralizing sweat, and soothing irritations such as minor cuts, sunburn, bites, scrapes, minor burns, and general rashes. Users apply the powder to clean, dry up to three or four times daily for adults and children over two years old, with consultation recommended for younger children. Available in Original Strength and Extra Strength variants, these powders cater to varying levels of relief needs, with the Extra Strength option providing intensified soothing for more pronounced irritations. Variations include talc-free formulas based on cornstarch for sensitive , options in scented (such as fresh clean) or unscented varieties, and container sizes ranging from 1 oz travel packs to 10 oz family-sized bottles. At the core of these products is a triple-action formula that simultaneously absorbs moisture, controls odor from sweat, and delivers a cooling effect through to enhance comfort and itch relief. This combination makes the powders suitable for daily use in warm or active conditions, promoting a dry and refreshed sensation without residue.

Lotions and Creams

Gold Bond lotions and creams represent a key expansion of the brand into emollient-based skincare, focusing on prolonged hydration for dry, rough, or irritated . The Gold Bond Ultimate Softening Lotion, introduced in 2007 as part of a new product line by Inc., targets normal to dry with a that conditions and leaves silky smooth. This lotion, along with variants designed for aging , incorporates natural butters to address concerns like elasticity loss and roughness, providing a non-greasy alternative to traditional powders. A hallmark of Gold Bond lotions is their emphasis on intensive moisturization, delivering up to 24 hours of hydration through a blend of seven essential moisturizers and three vitamins (A, C, and E). These formulations, enriched with ingredients such as , , and , help restore the barrier and soothe general without leaving a greasy residue. Dermatologist-tested for , they promote healthier-looking by nourishing from the surface and supporting long-term barrier function, particularly beneficial for eczema-prone or rough areas. The product lineup includes several variants tailored to specific needs, such as the Daily Moisturizing lotion (also known as the Healing Hydrating Lotion), which provides immediate relief for everyday dry skin using aloe and vitamins B, C, and E. For targeted therapy, the Eczema Relief Cream and Lotion relieve symptoms like itching and dryness, ranking as the #1 brand for eczema relief in the hand and body lotion aisle. The Dark Spot Minimizing Cream addresses hyperpigmentation in aging skin with tone-correcting agents like sea daffodil extract and vitamin C, visibly reducing spot appearance without bleaching agents. While Gold Bond does not offer a product specifically named "face cream moisturizer," several lotions are formulated for use on both body and face, including the Pure Moisture Daily Body & Face Lotion and products in the Age Renew line such as the Antioxidant Defense Body & Face Lotion. The Pure Moisture Lotion is ultra-lightweight, non-comedogenic, hypoallergenic, and fragrance-free, providing clinically shown 24-hour hydration with hyaluronic acid and grapeseed oil, noticeable improvements in skin smoothness and health within one week, quick absorption, and a non-greasy texture suitable for dry or sensitive skin without causing breakouts or irritation. User reviews are generally positive, with praise for its light feel and effectiveness, including one detailed comparison where it was selected as the best among tested moisturizers. The Age Renew Antioxidant Defense Lotion similarly offers a lightweight, fast-absorbing, non-greasy formula with antioxidant protection, non-comedogenic properties, and hypoallergenic status. These products are typically packaged in convenient pump bottles or tubes (ranging from 2 to 20 ounces) for easy application; users apply a generous amount to clean, dry skin once or twice daily, massaging until absorbed for optimal results. Following the 2007 launch of the line, Gold Bond expanded its offerings into dedicated hand and body creams for , significantly boosting the brand's ranking in the hand-and-body market. Notable among these is the Gold Bond Ultimate Healing Hand Cream, an affordable option priced around $4-5 for a 3 oz tube, featuring aloe and vitamins B, C, and E along with seven moisturizers; it is lightweight, fast-absorbing, non-greasy, and excellent for healing dry patches and rough hands, providing immediate and long-lasting hydration that endures through handwashing. This growth aligned with a broader effort in the that emphasized therapeutic skincare, contributing to increased sales in the segment as reported in company filings. Lotions can complement body powders in routines for enhanced moisture retention and irritation prevention.

Specialized Formulations

Gold Bond's foot care line features targeted products designed to address common issues like excessive , , and . The Maximum Strength Medicated Foot offers triple-action , absorbing to keep feet dry, relieving associated with minor irritations, and providing a cooling sensation for comfort, while also helping control throughout the day. This talc-free formula helps absorb to keep feet dry and soothes discomfort from minor irritations. Complementing the powder, the Therapeutic Foot Cream with and oil delivers a cooling effect while smoothing and softening rough, callused skin through a non-greasy triple-action formula that hydrates and relieves dryness on heels and feet. For infant care, Gold Bond provides the Medicated Baby Powder in a cornstarch-based formula that helps prevent and treat by protecting against wetness and relieving chafed skin irritations. In response to consumer concerns over safety, the brand introduced talc-free variants, including options enriched with soothing ingredients like to gently care for sensitive baby skin without harsh additives. These products emphasize gentle application to minimize powder mess while offering effective barrier protection for delicate areas. Other specialized offerings include the Friction Defense Moisturizing Stick, a portable, unscented formula with that soothes and moisturizes prone to chafing from skin-on-skin or skin-on-clothing contact, reducing irritation during movement. Additionally, the No-Mess Powder Sprays—available for both body and feet—facilitate quick, mess-free application with a 360-degree valve, delivering triple-action benefits of cooling on contact, moisture absorption, and odor control to support active lifestyles. The foot spray, in particular, boasts twice the absorbing power compared to traditional powders for prolonged dryness. These formulations position Gold Bond as a versatile brand for niche needs, catering to athletes and enthusiasts with anti-chafing and odor-control solutions, parents seeking safe prevention, and high-activity individuals requiring convenient, on-the-go protection through 3-in-1 efficacy claims like moisture absorption, itch relief, and cooling refreshment. This targeted approach builds on the brand's historical emphasis on medicated relief for everyday skin challenges.

Ingredients and Formulation

Active Ingredients

The primary active ingredient in Gold Bond formulations, particularly in the Original Strength Medicated Body Powder, is at a concentration of 0.15%. functions as a topical and cooling agent by acting as a counter-irritant; it initially stimulates nociceptors to produce a cooling sensation and subsequently desensitizes them, providing temporary relief from and associated with minor skin irritations. In higher-strength formulas, such as the Extra Strength Medicated Body Powder, concentration increases to 0.8%, enhancing the cooling and effects for more intense relief. Zinc oxide was incorporated as an in older formulations, such as certain medicated powders at 1.0%, serving as a protectant with mild properties; it forms a physical barrier on the skin to against , irritants, and minor abrasions while promoting drying of oozing lesions. In current talc-free products, zinc oxide is listed as inactive. , used in some variants like the Intensive Relief Anti-Itch at 1.0% alongside 0.5% , acts as a local by blocking sodium channels in neuronal membranes, thereby numbing the skin and reducing sensations of itching and pain. These active ingredients are FDA-approved under over-the-counter monographs for external analgesics and skin protectants, providing temporary relief from pain and itching due to minor cuts, sunburn, insect bites, scrapes, minor burns, and skin irritations such as those from poison ivy or jock itch. Dosage forms influence absorption and efficacy; powders offer rapid surface application with lower systemic absorption due to their non-occlusive nature, while creams and lotions provide enhanced occlusion for better penetration of actives like menthol and pramoxine into the stratum corneum. The efficacy of these ingredients for conditions like jock itch is supported by OTC standards, which establish their role in symptom relief through moisture absorption, cooling, and barrier protection, though agents are required for treating the underlying . These actives are often combined with inactive bases for stability, ensuring consistent delivery without altering their therapeutic mechanisms.

Inactive Ingredients

In Gold Bond formulations, inactive ingredients serve as the foundational elements that provide texture, stability, and enhanced delivery without contributing therapeutic effects. These components are carefully selected to support the physical properties of the product, such as absorbency in powders and emolliency in lotions, while maintaining overall formulation integrity. For body powders, (Zea mays starch) acts as the primary base and absorbent material, effectively wicking away moisture to promote dryness and comfort on the skin. Historical formulations included for similar absorbency and slipperiness, but it was phased out in the late amid safety concerns, with now serving as the talc-free alternative in all current products. Other common inactives in powders include zinc oxide, which contributes to opacity and mild protective barrier formation without medicinal intent; acacia senegal gum and silica for binding and flow enhancement; and for additional absorbency. These elements ensure a smooth, non-clumping application. In lotions and creams, inactive ingredients focus on hydration and spreadability, with water as the primary vehicle, glycerin as a to draw moisture to the skin, and emollients like dimethicone for creating a smooth, protective film that improves texture and prevents dryness. Petrolatum and cetyl alcohol further aid in occlusion and emulsification, respectively, enhancing the lotion's ability to glide evenly during application. Preservatives such as are incorporated in some variants to prevent microbial growth and extend , while fragrances may be added for sensory appeal in non-sensitive formulas. Modern Gold Bond formulations emphasize safety through hypoallergenic profiles, with many products dermatologist-tested and free from common irritants like dyes. Sensitive lines, such as those for eczema relief, avoid fragrances, parabens, and other potential allergens to minimize reactions, supporting claims of broad tolerability for .

Formulation Evolution

Gold Bond's formulations originated in the early 1900s as talc-based medicated powders that incorporated for a cooling sensation and as a skin protectant, providing relief from minor irritations and moisture control. This basic composition, introduced with the brand's launch in , emphasized simple, effective ingredients suited to over-the-counter needs of the era. During the 1980s and 1990s, following the acquisition by Corporation in 1987, Gold Bond expanded its medicated variants to target specific conditions like itching and , enhancing the line's therapeutic options while maintaining core active ingredients. These developments reflected growing consumer demand for specialized relief products under the new ownership's focus on oral and topical care innovation. In the , the brand introduced the Gold Bond Ultimate line in 2003, featuring lotions and creams with a multi-moisturizer complex—including seven essential moisturizers and three vitamins (A, B, and E)—for improved hydration and skin repair, marking a shift toward more advanced skincare technologies. This innovation built on earlier powders by extending formulation expertise to daily maintenance products. From the 2010s onward, amid heightened safety concerns over potential contamination in —linked to risks and ongoing litigation—Gold Bond transitioned its body powders to talc-free bases using cornstarch as the absorbent material. By the early , this change was complete across the portfolio, driven by regulatory pressures such as Proposition 65 warnings on talc products and FDA oversight of OTC ingredients to ensure contaminant-free formulations. These adaptations aligned with broader industry trends toward safer, non-mineral absorbents while preserving efficacy in moisture control and soothing effects.

History

Origins and Early Development

The origins of Gold Bond trace back to 1882, when physicians affiliated with the State Medical Association developed a sterilizing formula aimed at treating minor ailments and promoting in medical settings. This initial formulation combined for absorption, for cooling relief, and other agents to address moisture-related irritations, reflecting the era's focus on simple, effective topical remedies. In 1908, entrepreneur Arthur W. Guilford purchased the formula and established the Gold Bond Sterilizing Powder Company, launching Gold Bond Medicated Powder for local sale from his small shop at 47 Main Street in . The product quickly gained traction through word-of-mouth recommendations from satisfied users experiencing relief from chafing and rashes, prompting initial refinements to enhance its soothing properties while maintaining the core talc-menthol base. By 1912, growing local demand led Guilford to sell the formula and business rights to John M. Chapman of nearby , who assumed management and oversaw further adjustments to the for improved efficacy against skin irritations. Under Chapman's direction, production remained small-scale through the , operating out of modest facilities in Fairhaven with an emphasis on the powder's role in daily and minor dermatological care, before broader expansion in later decades.

Expansion and Acquisitions

During the 1930s, Timothy F. Shea assumed management of the Gold Bond Sterilizing Powder Company, prioritizing rigorous measures to maintain product standards amid growing demand. His son, Robert J. Shea, succeeded him as president in 1965, continuing the emphasis on and steady regional expansion. A pivotal shift occurred in 1987 when the company sold the rights to its core powder brands, including Gold Bond Powder, to Corporation, facilitating broader national distribution and access to larger retail networks. This acquisition marked Gold Bond's transition from a primarily regional player to one with enhanced market reach under 's established infrastructure. In 1990, Block Drug sold the Gold Bond brand to Martin Himmel Inc., a firm specializing in brand revitalization, which implemented aggressive national marketing strategies that drove annual sales growth exceeding 70%, elevating revenue from approximately $1.5 million to $27 million within five years. This period solidified Gold Bond's position as a competitive consumer product. The brand's growth culminated in 1996 with its acquisition by Inc. for $40 million, providing resources for expanded product lines and enhanced initiatives that supported further innovation and .

Ownership and Corporate Structure

Key Ownership Transitions

In 1996, , Inc., a Chattanooga, Tennessee-based manufacturer of over-the-counter health and , acquired the Gold Bond brand from Martin Himmel, Inc. for $40 million in cash. This transaction granted worldwide rights to the line of medicated powders and anti-itch creams, integrating Gold Bond into its expanding consumer products portfolio alongside brands like Icy Hot and ACT. The acquisition aligned with 's strategy to bolster its focus on branded OTC offerings after divesting its specialty chemicals division in 1995, enabling greater in production and distribution. The integration significantly enhanced Gold Bond's marketing capabilities, as increased advertising expenditures on the brand, leading to positive sales responses through national media campaigns and mass-market distribution channels. This boost in promotional budgets helped revitalize the product line, capitalizing on its established position in medicated skincare and contributing to 's overall revenue growth in the late . By leveraging 's established infrastructure, Gold Bond transitioned from a niche player under Himmel to a core asset in a diversified OTC portfolio, setting the stage for further expansion. In March 2010, French pharmaceutical giant completed its acquisition of for approximately $1.9 billion, reclassifying Gold Bond as a wholly owned within Sanofi's burgeoning healthcare division. The deal, announced in December 2009, provided Sanofi with a strong U.S. foothold in OTC products and synergies with its existing skincare and portfolios, while Chattem's operations remained largely independent in Chattanooga. This ownership shift marked a pivotal strategic move for Sanofi to diversify beyond prescription drugs amid patent expirations, positioning Gold Bond for enhanced R&D and global branding opportunities. Post-acquisition, 's international infrastructure facilitated modest expansions of Gold Bond into select markets, such as , where products like the Medicated Anti-Itch Cream gained regulatory approval and distribution. The focus shifted toward OTC skincare synergies, including formulation innovations and cross-promotions with 's global brands, which supported sustained U.S. dominance while exploring international growth. In a minor restructuring in April 2025, spun off much of its consumer healthcare operations into the independent entity Opella (with retaining a 48% stake), but kept Gold Bond as a direct , contracting to Opella's Chattanooga facilities to maintain operational continuity.

Current Ownership and Operations

Gold Bond operates as an independent subsidiary of Sanofi US, retained as a wholly owned entity following the 2010 acquisition and integration of Chattem Inc., and explicitly excluded from the 2025 formation of the Opella joint venture between Sanofi and Clayton, Dubilier & Rice. Headquartered in Chattanooga, Tennessee, the brand maintains its operational autonomy within Sanofi's broader U.S. consumer healthcare portfolio. Manufacturing occurs primarily at facilities in Chattanooga, where production emphasizes talc-free formulations to meet evolving and regulatory demands. Products are distributed nationwide and internationally through major retailers including , Amazon, and pharmacies, ensuring wide accessibility for over-the-counter needs. As part of Sanofi's retained health assets, Gold Bond contributes to the company's segment, which generated approximately €5.3 billion in revenues prior to the Opella restructuring, though specific 2025 figures for the brand remain integrated into Sanofi's overall financial reporting. Leadership for Gold Bond falls under Sanofi's U.S. consumer healthcare division, with key oversight from executives such as Claudine Patel, for , who drives brand strategy and . The focus remains on product development, including launches like the No Mess Powder Spray to enhance user convenience, alongside commitments to sustainability through eco-friendly packaging and partnerships like How2Recycle. In 2025, Gold Bond has seen growth in digital sales channels, bolstered by platforms amid rising online consumer health purchases, while adhering to global regulations such as FDA standards for OTC products and cosmetic directives for international markets. Sustainability initiatives include progress toward carbon neutrality and a Management Plan to reduce operational environmental impact.

Marketing and Cultural Impact

Advertising and Branding

Gold Bond's early advertising efforts in the 1910s relied on local print media, such as advertisements that promoted the product's medicated as a reliable solution for discomfort and . These campaigns underscored the brand's therapeutic origins, positioning it as a trusted remedy developed from medical recommendations dating back to the late . During the 1990s and 2000s, after , Inc. acquired the brand in , Gold Bond expanded into national television advertising, featuring spots that targeted foot care needs among athletes and active users. Commercials often depicted scenarios of relief and odor control, with jingles emphasizing the efficacy of Gold Bond Medicated Powder, such as in a 1995 ad highlighting everyday foot solutions and a spot promoting fast anti- action. In the 2020s, Gold Bond has shifted toward digital strategies, utilizing social media platforms like and for interactive content, including product tutorials, user challenges, and behind-the-scenes promotions to reach broader audiences. A prominent example is the 2025 "Plump Up and Away" campaign partnering with comedian , which launched the Plumping Collagen Body & Face Serum Lotion through a custom activation at the , creatively demonstrating the product's hydrating and plumping benefits. This initiative ties into the brand's reorientation as "High-Performance Skincare," a positioning that emphasizes advanced formulations for real-life demands. Branding elements have evolved to reflect this focus, including logo refreshes—such as the 2022 update featuring a modernized design—and slogans like "Skin in Motion" and "Skin in Action, Skin Ready to Live," which target active adults and parents seeking effective, multifunctional skincare for themselves and their families.

Usage and Reception

Gold Bond medicated body powder is widely used for preventing and relieving irritations in various everyday contexts. In sports and outdoor activities, it serves as an effective anti-chafing agent, particularly among athletes and guides who apply it to areas prone to friction during prolonged physical exertion. For , the product is commonly employed to treat and prevent diaper rash in infants, absorbing moisture and soothing irritated caused by urine or sweat. In general routines, it provides moisture absorption, odor control, and cooling relief for conditions like jock itch or minor irritations, making it a staple for daily personal care. Consumer reception of Gold Bond powder has been largely positive, fostering high loyalty among users who value its triple-action formula for itch relief, cooling, and dryness. Aggregate customer ratings on major retail platforms average over 4.5 stars out of 5, with frequent praise for its effectiveness in providing long-lasting freshness and ease of application in sensitive areas. However, earlier powder formulations faced criticisms for messiness during application, particularly in hard-to-reach areas, which prompted innovations like the No Mess Powder Spray introduced in to deliver the same benefits without residue. Gold Bond's lotions, such as the Pure Moisture Daily Body & Face Lotion, have also received positive reception, particularly for facial use. Although the brand does not market a product specifically named "face cream moisturizer," these formulations are designed for both body and face, described as ultra-lightweight, hypoallergenic, dermatologist-tested, and non-comedogenic. User reviews are generally positive, praising hydration, quick absorption, non-greasy texture, and suitability for dry or sensitive skin without causing irritation or breakouts. For instance, a Reddit user who tested 11 moisturizers selected Pure Moisture as the best for its super light feel and effective results. The product carries clinical claims of providing noticeable hydration, with 91% of users noticing smooth, hydrated skin immediately after one week of use. The product has garnered cultural mentions in media, often in humorous contexts related to jock itch relief, reflecting its association with everyday challenges. Rafting guides and outdoor enthusiasts have endorsed its practical utility in high-sweat environments, contributing to its reputation as a reliable companion for active lifestyles. In terms of market reception, Gold Bond transitioned to talc-free formulations by 2020 amid asbestos contamination concerns, maintaining strong consumer trust through cornstarch-based alternatives that preserved efficacy. As of 2025, sales have aligned with broader personal care trends favoring natural ingredient variants, such as those incorporating for enhanced soothing properties.

References

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