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Gruen (TV series)
Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films, now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett). The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain. The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.
A spinoff series, Gruen Nation, aired during the 2010 Australian federal election and again for the 2013 Australian federal election. A second spinoff series, Gruen Planet, took over from the fourth series of The Gruen Transfer on 28 September 2011, focusing on corporate and government global media strategies and public relations. Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012. The spinoff series titled Gruen began airing on 9 September 2015, following the original concept of The Gruen Transfer series.
Current segments include:
A spin-off series called Gruen Nation was aired during the 2010 federal election campaign. The first episode aired on 28 July 2010 at 9 pm. The series concluded on 18 August 2010. Each 45-minute episode was hosted by Wil Anderson with regular Gruen Transfer guests Todd Sampson and Russel Howcroft and guests John Hewson, leader of the federal Liberal party 1990–94, Neil Lawrence, "Kevin 07" campaign co-ordinator, and Annabel Crabb, journalist and political commentator. Anderson said "If the ABC is the national broadcaster, then Gruen Nation is the national bullshit detector."
A spin-off called Gruen Planet was announced to replace series 4 of The Gruen Transfer, with a broader landspace. The first episode of the first series premiered on 28 September 2011 with 1.138 million viewers, rating fourth viewed show of the week. The second series began airing on 22 August 2012 following the conclusion of Gruen Sweat.
Segments included:
A third spin-off series, titled Gruen Sweat, aired throughout the 2012 Summer Olympics. The four-episode series premiered on 25 July 2012 to 931,000 viewers.
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Gruen (TV series)
Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films, now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett). The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain. The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.
A spinoff series, Gruen Nation, aired during the 2010 Australian federal election and again for the 2013 Australian federal election. A second spinoff series, Gruen Planet, took over from the fourth series of The Gruen Transfer on 28 September 2011, focusing on corporate and government global media strategies and public relations. Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012. The spinoff series titled Gruen began airing on 9 September 2015, following the original concept of The Gruen Transfer series.
Current segments include:
A spin-off series called Gruen Nation was aired during the 2010 federal election campaign. The first episode aired on 28 July 2010 at 9 pm. The series concluded on 18 August 2010. Each 45-minute episode was hosted by Wil Anderson with regular Gruen Transfer guests Todd Sampson and Russel Howcroft and guests John Hewson, leader of the federal Liberal party 1990–94, Neil Lawrence, "Kevin 07" campaign co-ordinator, and Annabel Crabb, journalist and political commentator. Anderson said "If the ABC is the national broadcaster, then Gruen Nation is the national bullshit detector."
A spin-off called Gruen Planet was announced to replace series 4 of The Gruen Transfer, with a broader landspace. The first episode of the first series premiered on 28 September 2011 with 1.138 million viewers, rating fourth viewed show of the week. The second series began airing on 22 August 2012 following the conclusion of Gruen Sweat.
Segments included:
A third spin-off series, titled Gruen Sweat, aired throughout the 2012 Summer Olympics. The four-episode series premiered on 25 July 2012 to 931,000 viewers.