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Gullane Entertainment
Gullane Entertainment
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Gullane Entertainment Limited was a British independent production company which produced children's programming, including Thomas & Friends (1984–2021), Shining Time Station (1989–1995), The Magic Adventures of Mumfie (1994–1998), Captain Pugwash (1950-2008), Art Attack (1990-2007), Sooty (1955-present) and Fireman Sam (1987-present). The company was purchased by HIT Entertainment in 2002, and went defunct within the same year. As of today, most of Gullane's library is currently owned by toy company Mattel as a result of their subsequent acquisition of HIT Entertainment.[2][3]

Key Information

History

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The Britt Allcroft Company

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The company produced the first five seasons of Thomas The Tank Engine & Friends as the Britt Allcroft Company Limited, after Britt Allcroft purchased the rights to The Railway Series in 1979.

In the late 1980's, the company formed Quality Family Entertainment an American subsidiary to produce an adapted version of the series, Shining Time Station.[4]

In 1994, the company announced a strategic international alliance with Canadian-based company Catalyst Entertainment, who previously co-produced Shining Time Station with TBAC.[5]

In June 1997, the company announced they had purchased the rights to Captain Pugwash and would subsequently produce a new television series featuring the character.[6] Within the same year, the company entered into joint ventures to produce animated television series based on James the Cat, Topsy and Tim, and Little Hippo.[7] In November, the company formed a motion picture subsidiary (Gullane Pictures), to produce feature films.[8]

In 1998, the company acquired the underlying rights to The Railway Series from Reed Elsevier for £13.5 million, thus giving the company full control of the Thomas the Tank Engine franchise.

In December 1999, the company acquired a 50% stake in Sooty from then-owner Sooty International Limited, forming a joint venture company called Bridgefilms (also known as Sooty Limited), which would also handle licensing rights to Magic Adventures of Mumfie.[9][10]

In March 2000, HIT Entertainment offered a $363 million bid to purchase the company,[11] alongside other interested companies.[12] In the same month, the company announced they had purchased The Media Merchants for £14 million, bringing Art Attack to their list of intellectual properties (IPs).[13]

Gullane Entertainment

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In September 2000, with the negative reception and box-office failure of Thomas and the Magic Railroad, Britt Allcroft stepped down as the company's CEO, and under new leadership, the company announced they would be renamed Gullane Entertainment in order to expand and export their brands worldwide.[14] Allcroft would however, remain as a creative consultant for the Thomas the Tank Engine franchise (which would be renamed Thomas & Friends within the same year) up until Season 7 in 2003.[15]

Within the announcement of the name change came some new projects, including a new series of Thomas & Friends, an online platform (Planet Gullane), a new series of Art Attack alongside the production of 238 episodes for the international market in a partnership with The Walt Disney Company, a second series of Sooty Heights alongside the production of direct-to-video Sooty material and new seasons of Captain Pugwash, ZZZAP! and It's a Mystery. Gullane also announced production of a full series of Eckhart with Catalyst Entertainment.[16]

In October 2000, Gullane announced to set aside US$50 million to fund a year's worth of productions, including new Thomas-related projects and television movies (which never materialised), with one being a co-production with French company Tele Images for Animal Planet.[17]

In January 2001, Gullane announced they had purchased David & Charles Children's Books for £1.1 Million, putting two new franchises: Zippy Dinosaurs and Vroom Vroom, into Gullane's properties.[18]

In March 2001, Gullane announced their profits for the last six months went up 80%. On the same day, the company announced they would produce 26 new episodes of Thomas & Friends for a Summer 2002 delivery, with a co-funding deal with a third party being allowed to coincide with the series' cost at a possible range of 78 new episodes by the next three years. On the same day, Gullane confirmed that Thomas and the Magic Railroad had been sold in over thirty countries worldwide, while Catalyst Entertainment delivered the first series of Eckhart and Longhouse Tales to the company. Earlier on, Gullane announced work on a 2D/3D animated co-production with Catalyst based on the fellow David & Charles book Harry and the Bucketful of Dinosaurs called Sammy and the Dinosaurs which the company would distribute worldwide.[19]

In July 2001, Gullane purchased Guinness World Records for £45.5 Million from their original owners Diageo, although Gullane would continue to license the Guinness brand name from Diageo.[20] By December 2001, the company planned to produce new GWR-themed programming at a young male demographic, and that the publishing division had merged with Dave & Charles Children's Books to form Gullane Publishing.[21]

On 14 September 2001, Gullane signed a distribution deal with Tell-Tale Productions for the production of two new shows, called Ella, and Sprogs.[22]

In November 2001, Gullane was reportedly in talks to buy the entertainment assets of Canadian company CINAR, which had been affected by a financial scandal. However, those talks had fallen through due to either a failure to secure sufficient funding or in-fighting within CINAR's board of directors.[23]

In December 2001, Gullane purchased a majority stake in Fireman Sam from S4C International for £16 Million, with both companies agreeing to both produce a new season of 26 episodes and to remaster the previous 4 seasons.[24]

On February 13, 2002, Catalyst Entertainment announced that they had merged with fellow Canadian media company Cambium Entertainment to form CCI Entertainment Ltd. (Cambium Catalyst International) The merger allowed Gullane to achieve economies of scale and add clarity to their operating profile and added Cambium Entertainment's properties into their now-300-hours worth of programming. Gullane owned a 32% non-voting, 19% voting, interest in the newly enlarged business, and would continue to operate as Gullane's Canadian affiliate and distributor.[25][26]

On 8 March 2002, Gullane signed a co-production, distribution, and global licensing deal with Collingwood O'Hare Entertainment for the production of a new series titled Yoko! Jakamoko! Toto!, which had been pre-sold to CITV.[27] On 20 March, the company announced 208 new episodes of Art Attack for the European and Latin American markets, alongside 78 new episodes of Thomas & Friends.[28] Gullane had also started remastering the 1974 series of Captain Pugwash around this time.

Purchase by HIT Entertainment

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After approximately two years of negotiation, in July 2002, HIT Entertainment agreed to purchase Gullane Entertainment for £139 million.[2] It was unknown if CCI Entertainment was effected by the purchase.[29]

On 18 September 2002, before HIT's purchase, Gullane's distribution deal with Tell-Tale for Ella and Sprogs fell through, with the rights reverting to Tell-Tale.[30]

After the purchase

[edit]

In January 2003, Britt Allcroft announced she had resigned as a board director at HIT Entertainment in order to focus her work on her new company Britt Allcroft Productions and Peter Urie was appointed Group Head of Production to replace her.[15]

In March 2003, CCI Entertainment announced they had ended their partnership with HIT, purchasing out their shares in the company, as well as most of Gullane's catalogue. The shows CCI reacquired were put into the company's CCI Releasing subsidiary.[31][32]

In October 2007, HIT put the rights to both Mumfie and Sooty up for sale.[33] Britt Allcroft reacquired Magic Adventures of Mumfie in March 2008,[34] while Richard Cadell would purchase the Sooty franchise and brand in June 2008.[35]

In February 2008, HIT sold the Guinness World Records brand and franchise to Ripley Entertainment.[36]

Programming

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Distribution only

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  • What Katy Did (1999, TV movie, produced by Catalyst Entertainment in association with Tetra Films)[37]
  • Cinderella & Me (1999, TV movie, produced by Catalyst Entertainment)[37]
  • Shadow Lake (1999, TV movie, produced by Catalyst Entertainment)[37]
  • Virtual Mom (2000, TV movie, produced by Catalyst Entertainment in association with Miracle Pictures)[37]
  • Longhouse Tales (2000, produced by Catalyst Entertainment)
  • Eckhart (2000–2001, produced by Catalyst Entertainment)[37]
  • I Was A Rat (2001, TV Movie, produced by Catalyst Entertainment)
  • Monster by Mistake (2003, Series 3, produced by CCI Entertainment)[38]
  • Yoko! Jakamoko! Toto! (2003, produced by Collingwood O'Hare Entertainment)

Other assets

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Films

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Key people

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References

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Notes

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Gullane Entertainment was a British independent specializing in children's television programming and related media, most notably as the producer of seasons 3–6 of the long-running series Thomas & Friends (1991–2002). Originally incorporated on 6 April 1987 as a and renamed The Company PLC on 13 July 1987 by producer , the firm focused on adapting classic children's stories for television, including securing and developing the rights to Rev. W. Awdry's books into the globally popular franchise. In December 2000, the company rebranded to Gullane Entertainment PLC as part of an expansion strategy to enhance its international presence and film production capabilities, including the release of the feature film in 2000. The company also acquired stakes in other children's properties, such as a 50% share in the animated series in 2001, broadening its portfolio of licensed characters and merchandise opportunities. By licensing Thomas to over 500 companies worldwide, including major toymakers like , Gullane built a robust revenue stream from global and deals. Gullane's growth culminated in its acquisition by in July 2002 for £139 million, integrating its assets—including the Thomas brand—into HIT's lineup alongside properties like . Following the merger, Gullane Entertainment Limited continued as a of , with its intellectual properties contributing to HIT's expansion until HIT was acquired by in 2005. The company's legacy endures through the enduring popularity of , which it helped transform into a phenomenon.

History

Founding and early operations as The Britt Allcroft Company

The Britt Allcroft Company was founded in 1980 as Britt Allcroft Railway Productions by British and her husband, Angus Wright, initially focusing on children's programming and content adaptation. The company specialized in developing family-oriented media, drawing on Allcroft's prior experience in television production during the , and was renamed The Britt Allcroft Company in 1984 to reflect its broader scope. Wright served as managing director, supporting Allcroft's creative vision until his retirement in 1999. In its early years, the company concentrated on securing intellectual property rights for adaptation into television formats, most notably acquiring the television and video rights to Rev. W. Awdry's The Railway Series books in 1979 for £50,000 after Allcroft encountered the stories while producing a documentary on steam railways. This acquisition laid the foundation for developing Thomas the Tank Engine & Friends, with Allcroft envisioning the anthropomorphic trains as relatable characters emphasizing themes of friendship and responsibility. The project required extensive fundraising, including mortgaging Allcroft and Wright's home, as initial efforts to pitch the concept to networks spanned four years. The company's breakthrough came with the production of the first five seasons of Thomas the Tank Engine & Friends from 1984 to 1998, a pioneering live-action/model hybrid series that combined stop-motion footage of wooden models with practical sets and occasional live-action elements to create an immersive railway world; the Company handled rights and executive production in collaboration with , which managed . Produced in collaboration with , the series consisted of 26 episodes per season, directed by David Mitton and executive produced by Allcroft, who adapted Awdry's stories while scripting original narratives to expand the universe. The format featured a single narrator to unify the storytelling, with former drummer providing the distinctive voiceover for the broadcasts, lending a whimsical tone that appealed to young audiences. Seasons 1 through 5 aired on ITV in the , establishing the series as a cornerstone of the company's output. To penetrate the U.S. market, The Britt Allcroft Company co-created with producer Rick Siggelkow, which aired from 1989 to 1993 and integrated segments from Thomas the Tank Engine & Friends within a framing narrative set in a magical . Distributed by , the series featured as the sprite-like Mr. Conductor in its first season, followed by , and emphasized educational themes through music and storytelling. received critical acclaim and multiple Daytime Emmy nominations, including for outstanding performer and directing. Despite early financial hurdles, including the high costs of model animation production and limited initial funding, the company achieved growth through robust international sales of Thomas episodes and merchandise licensing in the 1980s and 1990s. By the mid-1990s, Thomas the Tank Engine & Friends had aired in over 150 countries, generating significant revenue from 500 global licenses for toys, books, and apparel, with key markets in the US, UK, and Japan driving expansion. This merchandising success, accounting for up to 90% of early revenues, propelled profits to £6.3 million on £53 million turnover by 1996, transforming the company from a modest operation into a viable enterprise.

Renaming and expansion as Gullane Entertainment

In September 2000, The Britt Allcroft Company underwent a significant rebranding to Gullane Entertainment, prompted by the departure of founder Britt Allcroft from the board following the underwhelming box-office performance of the feature film Thomas and the Magic Railroad. This transition marked a pivotal shift in the company's direction, emphasizing global expansion in children's entertainment beyond its flagship Thomas & Friends franchise. Allcroft, while retaining a creative production agreement to develop properties like Thomas the Tank Engine and Shining Time Station, stepped back from executive roles to pursue independent projects through her new entity, Britt Allcroft Productions. Under the new leadership, William Harris was appointed as CEO and commercial director, with Charles Falzon serving as group entertainment president, steering the company toward a diversified portfolio of children's content. This strategic pivot involved investing approximately $40 million in new productions, including expansions of existing series and the launch of original properties. Notably, efforts to broaden the IP lineup included ongoing development of , an animated series originally initiated in the 1990s but revitalized under the Gullane banner to appeal to audiences with themes of adventure and friendship. Concurrently, Gullane Entertainment, already publicly traded on the London Stock Exchange since its 1996 flotation as The Company, saw positive market response to the . Shares rose 10p to 615p in early trading following the announcement, reflecting in the company's aggressive growth plans and a 39% profit increase to £6.78 million for the prior year. The and leadership changes positioned Gullane for broader international appeal, including the launch of its online platform planetgullane.com to support distribution.

Major acquisitions

In the late 1990s and early , Gullane Entertainment, formerly known as The Company, strategically acquired rights to established children's properties to bolster its content library and licensing opportunities, with the 2000 rebranding to Gullane facilitating more aggressive expansion. One of the earliest such moves occurred in June 1997, when The Company purchased the worldwide rights to the classic British animated series for £1.5 million, aiming to revive the pirate-themed character created by John Ryan for a new generation. The acquisition included plans to produce a new television series, which materialized as a 1998 animated revival featuring updated episodes distributed internationally, helping integrate the property into Gullane's post-2000 portfolio for merchandising and broadcasting synergies. Although the initial outlay was modest compared to later deals, it represented an early investment in heritage IP with potential for global licensing revenue through toys and releases. In December 1999, Gullane acquired a 50% stake in the iconic franchise from Sooty International Limited, establishing a company named Bridgefilms to co-manage the hand-puppet character's rights and production. This partnership enabled the revival of through the ITV series , which premiered in September 1999 and ran for two seasons, blending live-action and to target audiences while opening doors to enhanced merchandising and international distribution deals. The collaboration focused on modernizing the brand—originally created by in the 1950s—for contemporary television, with expected revenue streams from licensing toys, books, and videos projected to capitalize on the franchise's enduring UK popularity. Gullane's expansion accelerated in 2001 with the acquisition of a 50% stake in the Welsh animated series from International for a total of £1.6 million, including an initial payment of £1.35 million and up to £250,000 in performance-based incentives. This deal positioned Gullane as a co-owner and co-producer, leading to the development of a new series of 26 episodes in collaboration with , which aired starting in 2003 and emphasized themes for young children across global markets. The investment was intended to leverage 's established European fanbase for broader licensing, including apparel and , with projections for increased revenue through 's distribution network in over 20 countries. That same year, Gullane made its largest acquisition by purchasing the business from for £45.5 million in cash, roughly double the entity's £23 million in 2000 revenues. The deal encompassed the database, publishing rights, and certification operations, with Gullane aiming to develop multimedia content such as interactive , television formats, and educational products targeting older children and families. This strategic buy diversified Gullane's portfolio beyond , anticipating significant licensing income from brand extensions like video games and live events, though it later faced challenges in realizing full commercial potential. Collectively, these acquisitions—totaling over £48.6 million in disclosed expenditures—underscored Gullane's focus on acquiring proven IPs for content revival and cross-media exploitation, setting for enhanced revenue from global licensing estimated to exceed £50 million annually by 2002.

Acquisition by and dissolution

In July 2002, HIT Entertainment announced its agreement to acquire Gullane Entertainment for £139 million, securing backing from key shareholders including founders and Angus Wright, as well as 11 of Gullane's 12 main shareholders. The deal, which followed a prolonged courtship and prior rejections by Gullane's board, was recommended unanimously by the directors after HIT raised its offer to 430 pence per share. Shareholder approval was obtained with acceptances exceeding 50% of shares, paving the way for completion. The acquisition was finalized on August 30, 2002, resulting in Gullane's shares being delisted from the London Stock Exchange shortly thereafter. This transaction valued the combined entity at approximately £500 million and bolstered HIT's portfolio with Gullane's assets, including rights to acquired the previous year, which had enhanced Gullane's appeal. Britt Allcroft, who had founded the company and played a pivotal role in supporting the sale, joined HIT as a non-executive director in January 2003 but resigned in May 2003 to pursue other projects, marking her departure from active involvement in the industry. Following the acquisition, Gullane's extensive library, particularly the Thomas & Friends franchise, was integrated into HIT's holdings, enabling continued production of the series from season 8 onward under HIT's oversight. Gullane ceased operations as an independent entity in 2003, with its assets fully absorbed into HIT Entertainment. This structure persisted until HIT's own acquisition by Mattel in 2012, extending the legacy of Gullane's properties.

Productions

Original television series

Gullane Entertainment, originally operating as The Company, spearheaded the production of the iconic children's series , adapting Rev. W. Awdry's books into a live-action model animation format. The company produced the first five seasons from 1984 to 1998, comprising 130 episodes in total, each running approximately 4-5 minutes and featuring as the narrator for the initial two seasons before took over. These early seasons emphasized moral lessons through the adventures of anthropomorphic trains on the Island of Sodor, evolving from simple short-format stories with basic stop-motion effects. Under the Gullane name following the 2000 rebranding, the company produced seasons 6 (2002) and 7 (2003), adding 52 more episodes that introduced for backgrounds and new recurring characters like the tank engine, enhancing visual depth while maintaining the core storytelling. The series saw extensive international adaptations, dubbed into over 40 languages and broadcast globally, contributing to its status as a cultural phenomenon. Another key original production was , a live-action anthology series co-created and executive produced by alongside Rick Siggelkow, airing on from 1989 to 1993 across three seasons totaling 65 episodes plus holiday specials. Set in a whimsical in the fictional town of Shining Time, , the show integrated segments of stories narrated by miniature characters known as the Mr. Conductors—portrayed by in seasons 1 and 2, and in season 3—while featuring original tales of friendship and imagination among station staff and children. Notable U.S.-specific elements included cultural references to American small-town life, musical performances with Flexitoon puppets, and guest appearances by celebrities such as , , and , which added star power to episodes focused on themes like diversity and creativity. The series spawned spin-off elements, including the direct-to-video Mr. Conductor's Thomas Tales in 1996, bridging the Thomas universe with American audiences through Allcroft's vision of magical realism. The Britt Allcroft Company also developed , an animated series inspired by Katharine Tozer's books, beginning with a 1994 Christmas special pilot produced in claymation-style stop-motion animation. The full series, comprising 26 episodes, aired starting in 1998 on networks like in the U.S., following the gentle elephant Mumfie and his friends on fantastical journeys emphasizing wonder and kindness, with a soft, hand-crafted visual aesthetic blending and traditional animation techniques. Voice talent included as the narrator, alongside notable performers like as King Nebbledeg and as Queen What-Not, bringing warmth and humor to the characters' magical escapades in a dreamlike world of elves and islands. This production marked Gullane's push into original animated content for global markets post-renaming. The Company revived the classic British animated series with a new iteration from 1998 to 1999, prior to the 2000 rebranding to Gullane Entertainment, producing 26 episodes in a 2D hand-drawn style that updated the pirate comedy for modern children. The series followed the bumbling and his crew aboard the Black Pig, tackling humorous misadventures on the high seas with themes of bravery and folly, narrated in a lighthearted tone suitable for audiences. As part of Gullane's portfolio of acquired and refreshed IPs, it integrated seamlessly with their focus on family-oriented . In its final operational phase, Gullane co-produced updates to , acquiring a 50% stake in the Welsh series from International in December 2001 for an initial £1.35 million (with additional payments tied to performance, totaling around £1.6 million) to relaunch it internationally. This facilitated a new season of 26 episodes airing from 2003, shifting to more dynamic stop-motion animation while retaining the core premise of the heroic firefighter and his Pontypandy community, with added emphasis on safety education and ensemble character development. The updates positioned alongside Gullane's established brands like for expanded merchandising and global distribution.

Distribution and co-productions

Gullane Entertainment distributed several external children's in key international markets during its operation. One notable example was Eckhart (2000–2001), an produced by Catalyst Entertainment, for which Gullane handled UK distribution rights as part of its acquired TV property lineup. In March 2002, Gullane entered a co-production, distribution, and global licensing agreement with Collingwood O'Hare Entertainment for Yoko! Jakamoko! Toto! (2002–2003), sharing creative responsibilities while assuming worldwide distribution and licensing duties for the 52-episode series. For its core property , Gullane oversaw international licensing agreements that facilitated into numerous languages and merchandising tie-ins across global markets, building on distribution networks established through earlier productions like . In the United States, Gullane continued the partnership with —evidenced by the joint entity Lyrick Studios (Thomas) Inc., formerly , Inc.—for the distribution of home videos, which helped expand the franchise's reach in .

Films

Feature films

The Britt Allcroft Company (later ), through its subsidiary Gullane Pictures, co-produced the 2000 fantasy adventure film in collaboration with . The project served as an extension of the television series, blending live-action sequences with stop-motion animation for the train characters. Written and directed by in her feature film directorial debut, the movie marked a significant venture for the company into theatrical releases. The film featured a notable cast, including Alec Baldwin as the magical Mr. Conductor, Peter Fonda as the reclusive inventor Burnett Stone, and Mara Wilson as the young protagonist Lily. Production, which began in 1998, encountered challenges such as extensive script revisions, with multiple drafts developed to refine the storyline integrating human and Sodor worlds; evidence of these changes includes preserved working scripts and a revised version from the era. With a production budget of $19 million, the film was shot primarily in Ontario, Canada, utilizing practical sets for the human elements and model work for the Island of Sodor. Released on July 26, 2000, in the United States and July 14 in the , Thomas and the Magic Railroad grossed $15.9 million domestically and $19.7 million worldwide, falling short of its budget and deemed a box-office flop. Marketing efforts included extensive tie-ins with Thomas merchandise partners, such as Learning Curve's wooden railway sets, Ertl's die-cast vehicles, and toys, alongside cross-promotions with for on-air spots and consumer products to target families. Critically, the film received mixed reviews, with a 22% approval rating on ; while some praised its whimsical family appeal and visual charm for young audiences, others criticized its disjointed narrative and uneven pacing.

Corporate affairs

Key personnel

Britt Allcroft founded The Britt Allcroft Company in 1979, serving as its CEO and driving the adaptation of Rev. W. Awdry's Thomas the Tank Engine stories into the television series Thomas the Tank Engine & Friends, which premiered in 1984 and became a cornerstone of the company's portfolio. As the creative force behind the franchise's early success, Allcroft oversaw production partnerships, including with Clearwater Features, and expanded the brand through international distribution and merchandise. In September 2000, following the box-office underperformance of Thomas and the Magic Railroad, she stepped down as CEO and from the board to concentrate on creative projects under Britt Allcroft Productions, while retaining a significant shareholding in the newly renamed Gullane Entertainment. Post-departure, Allcroft briefly joined the board of HIT Entertainment in 2003 after its acquisition of Gullane, resigning later that year to focus on independent ventures, including new family entertainment developments. She died on December 25, 2024. Angus Wright, Allcroft's then-husband and co-founder of The Britt Allcroft Company in 1979, managed business operations as the company's managing director until his retirement in 1999. played a key role in the operational growth of the company, supporting the expansion of into global markets and contributing as executive producer on later seasons of the series. He remained involved as a during the 2002 sale to , alongside Allcroft. He died on February 24, 2012. Following Allcroft's departure, William Harris was appointed CEO and commercial director of Gullane Entertainment in September 2000, leading the company's expansion into new children's programming and overseeing investments such as a US$40 million commitment to additional Thomas content and original series. Harris, who had previously served as managing director, guided Gullane through its public listing on and major strategic moves until the 2002 acquisition by , after which he resigned. Charles Falzon served as president and group entertainment director during the same period, focusing on production oversight and international partnerships, including the development of new franchises. He resigned in September 2002 following the HIT merger. Other notable figures associated with Gullane's productions include Robert D. Cardona, who produced the first two series of Thomas the Tank Engine & Friends (1984–1985) in collaboration with under the Britt Allcroft Company's auspices. Phil Fehrle contributed as a producer on (2000), bridging the era with Gullane's feature film efforts.

Other assets and ventures

In July 2001, Gullane Entertainment acquired the brand from for £45.5 million, gaining control of the iconic book series and associated that had generated £23.3 million in revenue the previous year. The purchase aimed to extend the brand into television programming and family entertainment formats, leveraging Gullane's production expertise to target older children and broaden its portfolio beyond content. However, these development plans were not realized, as Gullane was acquired by just a year later in 2002, after which the brand was sold to in 2008 for £60 million. Gullane operated dedicated merchandising operations for its flagship properties, including and , which drove substantial ancillary revenue through licensing deals for toys, apparel, books, and live events. For Thomas, these efforts yielded an estimated £16 million in annual gross profit from licensing by 2002, exemplified by "" railway events that alone generated $4.4 million in 2000. Sooty's merchandising, managed via the Sooty Limited, encompassed similar product lines and contributed to Gullane's overall rights exploitation strategy, though on a smaller scale compared to Thomas. The company also explored interactive media as an extension of its brands, releasing early titles like : Trouble on the Tracks (2000) and Thomas (2003), which offered interactive adventures and educational elements for young users. These ventures marked Gullane's entry into digital content, complemented by companion websites featuring games and activities tied to its productions. Following the transfer of assets to in 2002 and subsequently to in 2011, select properties were divested: the rights were sold to performer in 2008 for approximately £1 million, while creator reacquired the rights in March of that year.

References

  1. https://en.wikipedia.org/wiki/Thomas_and_the_Magic_Railroad
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