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NBA Store
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The NBA Store is a chain of officially licensed retailers which sell merchandise for the National Basketball Association (NBA). The most prominent of these stores is located in the United States on Fifth Avenue and 45th Street, Manhattan, New York City. There are seven other locations outside the United States: one in Sydney, Australia and Melbourne, Australia, Milan, Italy, two in Beijing, China, one in Taipei, Taiwan, London, England, one in Buenos Aires[1][2] and three in South Africa and the Metro Manila.

Key Information

The New York location is run by online retailer Fanatics. The NBA Store sells over 35,000 pieces of NBA merchandise[3] and features several attractions. It is often visited by players, celebrities, and political leaders. It also serves as a headquarters for the NBA where the association hosts charity events.

Since opening its first store in 1998, the NBA has seen increasing business opportunities in foreign markets mainly due to the influx of new international players. The biggest growth has been in China, where players Yao Ming and Yi Jianlian, combined with the interest generated by the 2008 Summer Olympics, created enough demand to open two new stores. The NBA has also expanded into games like Second Life where it created a virtual NBA Store in 2007.

The original Fifth Avenue store closed on February 13, 2011. The league temporarily relocated the store in a smaller space at 590 Fifth Avenue until August 2015. The new location, at 545 Fifth Avenue, opened on December 21, 2015.[3]

New York City

[edit]
Inside the original New York store, opened in 1998
Former NBA players at the New York store in 2005

Established in the fall of 1998 at 666 Fifth Avenue, the 25,000-square-foot (2,300 m2) store offers free video games, TV screens displaying live broadcasts and game action footage, and other attractions, like player measurement charts.[4][5][6] Among its many products, the store sells current NBA & WNBA jerseys, replica jerseys of retired players, footwear, collectibles, photography, and other gifts.[5] It has several departments, such as a home section, where customers can buy items like pillows, plates, and other NBA related items.[4] NBA employees, including players, receive a 30% discount on their purchases.[6]

It's really meant to be in the world's most important city and the most complete collection of N.B.A. products and experiences staged in one place.[7]

— Rick Welts, chief marketing officer of the N.B.A.

Construction involved removing beams to make space for a 36-by-54-foot hole at the base of 666 Fifth Avenue.[7]

Steve Candeloro has been the store's concierge since it opened in 1998.[4] The store is frequently visited by celebrities, tourists, and NBA players who are in town to play the New York Knicks or Brooklyn Nets.[4][6] The NBA Store has been visited by important guests such as former President Bill Clinton, and the Mayor of London, Ken Livingstone, who received a personal tour by NBA Commissioner David Stern.[4] The store is also host to The NBA Store Concert Series, concert events where musical artists perform at the store's half court; some previous performers include: Michelle Branch, Destiny's Child, Run DMC, and Aaron Carter.[8]

The NBA Store in New York City allowed its customers to rent areas for birthday parties[9] or other private celebrations[10] and has hosted charity events in the past. During Christmas 2006, the wife of NBA player Dwyane Wade volunteered at the NBA Store Holiday Toy Drive.[11] The New York Knicks regularly held events like Autographs for Supplies at the NBA Store where New York players like Eddy Curry, Zach Randolph, and WNBA's Kym Hampton meet fans and signs items in an effort to raise school supplies for children and stress academics.[12] In 2007, the store held a fashion exhibition to celebrate the Casual Male Retail Group acquisition of the men's big & tall clothing company Jared M., a company popular among athletes and celebrities for its custom sportswear; several NBA players were happy to show their support since the founder had fitted many of them in the past.[13][14]

Jersey sales in U.S.†
# 2005–06[15] 2006–07[16] 2007–08[17]
1. Dwyane Wade Kobe Bryant Kevin Garnett
2. LeBron James Dwyane Wade Kobe Bryant
3. Allen Iverson LeBron James Allen Iverson
4. Kobe Bryant Allen Iverson LeBron James
5. Stephon Marbury Carmelo Anthony Steve Nash
6. Shaquille O'Neal Steve Nash Dwyane Wade
7. Tracy McGrady Vince Carter Gilbert Arenas
8. Carmelo Anthony Gilbert Arenas Dirk Nowitzki
9. Vince Carter Shaquille O'Neal Stephon Marbury
10. Ben Wallace Stephon Marbury Carmelo Anthony
11. Tim Duncan Dirk Nowitzki Kevin Durant
12. Dirk Nowitzki Tracy McGrady Paul Pierce
13. Paul Pierce Paul Pierce Tracy McGrady
14. Steve Nash Chris Paul Dwight Howard
15. Amar'e Stoudemire Tim Duncan Chris Paul
† Combined sales at the NBA Store in New York City and NBAStore.com

In 2007, the most sold team paraphernalia were from the Los Angeles Lakers, New York Knicks, and the 2006 NBA champions the Miami Heat.[16] The following year, the Lakers and Knicks retained their top spots, but the Heat were replaced by the new 2008 NBA champions the Boston Celtics.[17]

The NBA Store's main outlet in New York City was closed on February 13, 2011, due to high rent. "The amount of dollars the landlord is requiring from the next tenant, we couldn't find a way to make it work," NBA executive vice president of global merchandising Sal LaRocca said. While the league searched for a new location [18][19] the store operated temporarily at 590 Fifth Avenue until August 2015. The store reopened at its new permanent location at 545 Fifth Avenue on December 21, 2015.[20]

Beijing, China

[edit]
International players like Chinese Yao Ming (in white) have increased interest abroad and opened opportunities in China.

The NBA also sells its products outside the United States, most notably in China. The NBA's international operations only provide 10 percent of total profit; however, the NBA has seen a recent increase in possible business opportunities abroad.[21]

Statistics revealed that 300 million out of China's 1.3 billion population played basketball, additionally "83 percent of males between 15 to 61 years old are interested in the game," and the NBA was reported to be "the most popular sports league in the country."[21] In 2006, it was reported that the NBA was planning to open its first store in Beijing, China (on Wangfujing Street) or Shanghai, China.[21] Partly due to Yao Ming (1st overall pick in 2002) and Yi Jianlian's (6th overall pick in 2007) popularity in their home country, the NBA now sells its products in some 30,000 to 50,000 retail locations in China.[22][23] During the 2006 season the NBA broadcast its games in 215 countries and had 83 foreign players, about a quarter of the total players.[24] In 2008, it had 75 players from 32 countries.[25]

On January 14, 2008, the NBA announced the formation of NBA China ("a joint venture of the NBA, broadcaster ESPN and Chinese companies"),[26] "that will conduct all of the league's businesses in Greater China",[27] the new entity will be led by Tim Chen (former CEO of Microsoft Greater China).[28] In preparation for the 2008 Summer Olympics in China, the NBA opened a flagship store in Beijing; the JuneYao Group was chosen to lead marketing operations for the retail chain-store.[29]

The NBA currently has two stores in China[26] (both in Beijing)[30] and according to CEO Chen plans to expand "up to 1,000 in the next five years."[26] The first store was opened on July 15, 2008; it has "300 square meters of retail space" and sells about 400 different items;[31] about 1,000 people showed up for the opening.[32] According to the International Herald Tribune, merchandise sales in China were expected to increase by 60 percent in 2008.[32] About one third of the traffic received at nba.com comes from their Chinese area (china.nba.com) written in Mandarin[23] built by the Plus Factory, a New York City firm with offices in Beijing.[33]

Reports on NBA jersey sales over the last three years (2006–2009) reveal that Kobe Bryant of the Los Angeles Lakers is the most sold jersey in China; however, Yao Ming fell from 6th to 10th and then back to 6th while his Houston Rockets teammate Tracy McGrady remained ranked third for two straight seasons then fell to fourth in 2009.[34][35]

Jersey sales in China (2006–2009)[34][35]
Season 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
2008–09 Kobe Bryant LeBron James Kevin Garnett Tracy McGrady Dwyane Wade Yao Ming Chris Paul Allen Iverson Dwight Howard Carmelo Anthony
2007–08 Kobe Bryant Kevin Garnett Tracy McGrady Paul Pierce Allen Iverson Gilbert Arenas LeBron James Dwyane Wade Dwight Howard Yao Ming
2006–07 Kobe Bryant Allen Iverson Tracy McGrady Dwyane Wade LeBron James Yao Ming Kevin Garnett Tim Duncan Carmelo Anthony Gilbert Arenas

Second Life

[edit]
The virtual NBA Store as portrayed in the game Second Life.

The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world.[36] The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron.[36] At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world."[36] The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering.

In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks.[37]

References

[edit]
[edit]
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NBA Store

View on Grokipedia
from Grokipedia
The NBA Store is the official retail platform of the (NBA), offering authentic and exclusive merchandise to fans worldwide, including jerseys, apparel, headwear, footwear, sporting goods, toys, collectibles, and memorabilia for all 30 NBA teams as well as the WNBA. It serves as a one-stop destination for officially licensed products from leading brands such as Nike, New Era, , and Wilson, with options for customization on items like jerseys and hats. The NBA Store encompasses both an website at store.nba.com, which provides global shipping and a vast inventory for men, women, and youth, and a network of physical brick-and-mortar locations. The flagship store, located at 545 in , spans multiple floors and features interactive elements, in-store activations, and a wide array of products, having reopened in October 2021 with enhanced layouts ahead of the NBA's 75th anniversary season. This location is operated by Lids in partnership with Fanatics, the NBA's primary commerce partner, emphasizing accessibility and fan engagement. In addition to its U.S. presence, the NBA Store has expanded internationally through collaborations, including the first store in at Paris's Latin Quarter in 2022, Australia's locations in and , and a large in , , opened in 2019. Further outposts have been established in regions like the , , , , and , reflecting the league's global reach and commitment to delivering premium basketball merchandise to diverse markets.

History

Establishment and Early Development

The NBA Store was founded in the fall of 1998 as the league's official retail outlet for merchandise, debuting on September 18 in a 35,000-square-foot space spanning three floors at 666 in , . This flagship location aimed to immerse visitors in basketball culture, opening amid an that limited promotion but did not hinder its immediate appeal to fans. From its inception, the store emphasized interactive experiences to engage patrons beyond traditional shopping, featuring a basement-level with a hoop, a 4-by-8-foot wall activated by touching basketballs imprinted with players' handprints, and computers in bleacher seating for browsing NBA.com. These attractions, combined with multimedia elements like team logos projected on ceilings and video screens throughout, created an arena-like atmosphere that drew crowds despite the league's . Merchandise sales grew steadily in the early years, supported by offerings from over 170 licensees that included jerseys, apparel, , collectibles, and novelties such as framed photos, signed jackets, and team-specific accessories. The store stocked a wide range of NBA-related items, ranging from everyday T-shirts and hats to high-end pieces like a $25,000 gold watch, helping establish it as a key revenue driver for the league through the early 2000s. The original store closed in February 2011 due to rising rents, with operations continuing temporarily at a smaller location at 590 until August 2015. In line with the NBA's expanding global initiatives during the mid-2000s, the store's early development extended internationally with the opening of its first physical stores outside the in , , in July 2008—just weeks before the Summer Olympics—as two 300-square-meter venues showcasing nearly 400 products including Olympic-edition jerseys and apparel. This launch, announced amid the league's broader push into starting in 2007, underscored the NBA Store's role in fostering worldwide fan engagement.

Expansion and Partnerships

In 2015, the NBA announced a multiyear partnership with Fanatics to operate its flagship store in and the online NBA Store, which included relocation and redesign into a new three-floor space at 545 spanning 25,000 square feet, opening in December 2015. The New York flagship store reopened in October 2021 following renovations, featuring an updated layout, interactive in-store activations, and dedicated product zones to enhance the shopping experience. The NBA Store initiated a significant international expansion in 2022, opening new locations in (July), (August), and (October), and (November) to capitalize on growing global interest in the league. In 2025, the expansion continued with the opening of a second physical store in at Parque Tezontle in May and a nearly 20,000-square-foot location at the in , in June. Key collaborations during this period included a 2023 multiyear deal with InnovaSport to manage Mexico's NBATienda.com online platform and operate retail locations, and a 2025 extension of the NBA's partnership with Cosm to integrate live game viewing experiences at Cosm venues for enhanced fan engagement.

Operations and Management

Partnership with Fanatics

In 2015, the (NBA) entered into a multi-year agreement with Fanatics to operate the league's flagship store in and NBAStore.com, the official online retailer for NBA merchandise. This partnership marked Fanatics' entry into managing physical NBA retail operations, integrating their e-commerce expertise to enhance both in-store and digital sales channels. Fanatics has since played a central role in inventory management for NBA stores, leveraging an agile to shift stock seamlessly between online platforms and physical locations, ensuring broad availability of merchandise. This approach enables the stores to offer the widest selection of officially licensed NBA gear, including exclusive lines such as collaborative collections with brands like for select teams. The partnership expanded in 2023 to include the opening of the NBA Store in Houston's , where Fanatics collaborated with Lids—its majority-owned subsidiary—to oversee operations and provide an extensive range of team-specific merchandise. This model has supported further U.S. flagship developments through Lids, combining Fanatics' distribution capabilities with on-site retail expertise. By 2025, Fanatics' involvement extended to new locations, including the NBA Store at in , opened in June 2025 in with Lids to feature immersive retail experiences and comprehensive inventory for NBA and WNBA products. In Mexico, Fanatics supported expansions through licensing and enhancements, aligning with the league's physical store openings in with local retailer InnovaSport, such as the second site at Parque Tezontle , which opened in May 2025. Under this operational framework, Fanatics manages licensing, manufacturing, distribution, and sales for merchandise across all 30 NBA teams, employing a vertical commerce model that controls the from design to delivery to optimize fan access and . This structure allows for rapid response to demand, such as scaling production for popular players or events, while providing the NBA with a unified platform for global retail growth.

Store Design and Features

The physical locations of the NBA Store incorporate multi-floor layouts to create an immersive retail environment, with flagship stores typically spanning three floors that integrate historical league memorabilia, advanced technology, and interactive experiences. These designs emphasize fan engagement through dynamic , allowing visitors to navigate themed areas that highlight the league's heritage and contemporary appeal. Central to many flagship stores is a prominent LED feature wall, such as the 10' x 16' display in the New York location, which presents vivid basketball-themed content like "" to capture the sport's energy and speed. Complementing this are reactive LED basketball sculptures, including glowing net and ball installations that respond to visitor interactions, enhancing the visual and sensory experience. Content across these elements is coordinated through 19 unique display zones, managed by sophisticated digital systems to deliver tailored storytelling and promotions. Interactive features further promote fan participation, including regulation-size basketball courts for on-site shooting, video game stations simulating NBA , and photo opportunities amid authentic team memorabilia. These elements are standardized across locations to foster a and excitement, with universal team-themed zones dedicated to all NBA teams, showcasing apparel, artifacts, and highlights for each franchise. International adaptations incorporate local cultural influences while maintaining core design principles; for instance, the store at Emporium, designed by in collaboration with Lids, blends the city's diverse color palette with league motifs and features a section with artwork by a local artist to celebrate Australian heritage. The 2021 redesign of the New York flagship emphasized and , incorporating wider aisles for improved navigation and eco-friendly display materials to reduce environmental impact. These updates, supported by operational partner Fanatics, align the stores with modern retail standards for inclusivity and responsible practices.

Physical Locations

United States Flagship Stores

The NBA's flagship store in New York City, located at 545 Fifth Avenue, serves as the league's premier retail destination in the United States. Originally established in 1998 at 666 Fifth Avenue, the store relocated to its current site in December 2015, spanning 25,000 square feet across three floors. It temporarily closed due to the COVID-19 pandemic but reopened on October 30, 2021, with an updated layout featuring interactive activations and a broad array of merchandise. This location offers the widest selection of NBA and WNBA products available, including apparel, jerseys, headwear, and memorabilia, and hosts New York City-specific events such as player appearances and fan engagements. The New York flagship operates daily from 10:00 a.m. to 8:00 p.m. as of November 2025, drawing significant foot traffic as a key in . It attracts basketball enthusiasts, celebrities, and visitors from around the world, contributing to the area's vibrant sports retail scene. In November 2023, the NBA opened its second U.S. store in at in , a 7,500-square-foot space operated in partnership with Lids and Fanatics. This location emphasizes the Southwest fanbase, with dedicated zones showcasing gear alongside league-wide NBA and WNBA merchandise, including jerseys, apparel, and collectibles. The store provides an immersive experience tailored to regional basketball culture, enhancing accessibility for fans. U.S. flagship stores like those in New York and host exclusive merchandise drops unavailable at other outlets, such as limited-edition city jerseys and team-specific collectibles that celebrate local NBA heritage. These offerings underscore the stores' role as national hubs for premium, region-inspired products.

Other Locations

Beyond the flagship stores, the NBA Store maintains a network of secondary physical locations across the , including mall-based outlets and temporary pop-up experiences designed to bring official merchandise closer to regional fan bases. These sites emphasize accessible shopping for apparel, accessories, and team-specific gear without the expansive interactive elements found in primary locations. The NBA Store at in , opened on May 30, 2025, spanning nearly 20,000 square feet on Level 2 West and offering an interactive shopping environment tailored to enthusiasts. The store features a wide selection of official NBA and WNBA jerseys, apparel, footwear, and collectibles from brands like Nike and , with a particular emphasis on merchandise for Midwest teams such as the . Visitors can customize items and explore signed memorabilia, enhancing the regional appeal in this high-traffic entertainment complex. In , the NBA Store at Universal CityWalk Hollywood provides souvenirs and apparel integrated with the entertainment district's vibrant atmosphere, opening on August 16, 2025, ahead of its grand opening celebration on August 30-31. This location stocks the largest in-store collection of NBA and WNBA products on the West Coast, including jerseys, hats, and exclusive drops, drawing crowds through appearances by league stars and interactive games during launch events. NBA Stores also operate in smaller formats within Simon shopping centers across various U.S. malls, such as in , , focusing on core NBA gear like team apparel and accessories without advanced court-themed features. These outlets, typically 2,000 to 5,000 square feet, serve as convenient hubs for fans in suburban and urban retail settings, stocking licensed products from all 30 NBA teams and select WNBA items. Temporary pop-up experiences complement these permanent sites, such as the 2025 Retro NBA event in hosted by on October 16 at Complex LA, which featured 90s-themed merchandise like limited-edition New Era gear priced from $7 to $23. The one-day pop-up included immersive photo opportunities, 90s-inspired NBA bedroom displays, and exclusive apparel, celebrating the league's broadcast history while offering affordable nostalgic items.

International Locations

The NBA Store's international expansion began with its first physical location outside in , , which opened in 2008 as a smaller-scale version of the flagship New York store, targeting the growing Asian market with localized NBA merchandise such as team jerseys and apparel adapted to regional preferences. This pioneering outlet, operated in partnership with local retailers, marked the league's initial foray into brick-and-mortar retail abroad and helped establish a foundation for culturally tailored offerings, including products featuring Chinese basketball stars and festive designs aligned with local holidays. Subsequent growth accelerated in the 2020s, with the NBA opening flagship stores across , , the , and beyond to capitalize on rising global fandom. In , the UK's primary NBA Store relocated to a three-floor, nearly 9,000-square-foot space at 267-269 in April 2024, featuring exclusive European team merchandise and interactive experiences like customization to appeal to the local community. Similarly, stores debuted in , (July 2022 at 20 ), Berlin, Germany (November 2022 at Alte Potsdamer Str. 7), and , (August 2022 at Emporium shopping center), each emphasizing region-specific adaptations such as apparel blending with popular local sports like soccer in . Further diversification included the first African outlet in , (October 2022 at Sandton City), which stocks a wide range of Nike jerseys and memorabilia to serve the continent's emerging fanbase, followed by the Middle East's inaugural store in , UAE (October 2022 at ). In , a second Mexico site opened in May 2025 at Parque Tezontle , building on the original location with enhanced personalization options for local supporters. Recent additions, such as the flagship in Macao, (October 2025 at The Londoner Resort), underscore ongoing efforts to penetrate high-growth markets like . The NBA's international store strategy prioritizes cultural adaptation, incorporating localized product lines—such as festival-themed items in and collaborations with regional influencers—to foster deeper engagement and differentiate from U.S.-centric offerings. These locations contribute significantly to the league's , with sold abroad accounting for approximately 30% of total sales, supporting broader international growth that reached about 15% of the NBA's overall $10 billion in 2024 and is projected to exceed 20% by 2030.

Online Presence

NBAStore.com

NBAStore.com serves as the official online retail platform for NBA merchandise worldwide, operated by Fanatics as part of their multiyear with the league that began integrating enhanced capabilities in 2015. It functions as the primary hub, offering fans a comprehensive selection of apparel, jerseys, and collectibles from all 30 teams. Key features include customizable jerseys allowing users to personalize with names and numbers, international shipping to numerous countries via express carriers with tracking, and dedicated sections for and gear to support postseason excitement. In 2023, the NBA partnered with InnovaSport to relaunch a Mexico-specific version as NBATienda.com, expanding access to official merchandise for local fans through localized . The platform has recorded notable sales growth, including a 21% increase in sales on NBAStore.com since the 2025 trade deadline compared to the prior year, driven by popular players and teams. Exclusive product drops, such as tees from official collections, highlight seasonal and cultural merchandise available year-round. In October 2025, Fanatics Collectibles, the NBA, and the NBPA launched a multiyear to enhance the collector experience, including new digital offerings available via NBAStore.com. User tools enhance the shopping experience with account integration for managing wishlists and order history, alongside detailed size charts for apparel fitting.

Mobile and App Integration

The NBA Store's mobile integration primarily occurs through the Fanatics NBA Shop app, established following the league's 2015 partnership with Fanatics to oversee operations, including NBAStore.com. This dedicated app enables fans to access a vast selection of official NBA merchandise, such as jerseys and apparel from brands like Nike and New Era, with 24/7 availability and personalization options based on favorite teams. In-app purchases facilitate direct buying, complemented by the Fanatics Rewards program that provides 2X FanCash on eligible transactions for future use. NBAStore.com features a responsive optimized for mobile devices, aligning with Fanatics' mobile-first strategy that pulls real-time inventory data to support on-the-go shopping. Users receive push notifications via the app for time-sensitive promotions, including flash sales on exclusive items like edition gear, enhancing engagement during peak events. This setup bridges online and physical retail, allowing seamless transitions from mobile browsing to in-store fulfillment. As of 2025, enhancements include streamlined checkout supporting digital wallets such as and , alongside a location-based store finder in the app that directs users to nearby physical locations for pickup or browsing. While features like virtual try-on for jerseys and hats remain exploratory in the broader NBA digital ecosystem, mobile channels play a dominant role in fan commerce.

Products and Merchandise

Apparel and Jerseys

The NBA Store offers a range of official jerseys produced exclusively by Nike, which has served as the league's primary uniform supplier since 2017. These include Authentic jerseys, designed to match the on-court quality worn by players, featuring premium double-knit mesh fabric with heat-applied twill graphics and Dri-FIT technology for moisture-wicking performance. jerseys represent a mid-tier option with a lighter, more relaxed fit, utilizing breathable and stitched or heat-pressed nameplates and numbers for durability during everyday wear. Replica jerseys provide an entry-level choice with screen-printed graphics on standard fabric, offering affordability while maintaining team authenticity across all 30 NBA franchises and WNBA teams. Beyond jerseys, the NBA Store's apparel lineup encompasses T-shirts, hoodies, and jackets tailored to fan preferences, with options for City Edition designs that reflect each team's local culture, throwback styles from the Hardwood Classics series, and custom featuring player names or numbers. These items are available in fits for men, women, and youth, incorporating breathable, performance-oriented materials like Nike's Dri-FIT polyester to ensure comfort, alongside high-standard embroidery for logos and lettering that withstands repeated washing. Seasonal collections add timely variety, such as Playoff and hoodies celebrating championship pursuits, and T-shirts, including a 2025 Los Angeles design honoring cultural heritage through team-specific graphics. Exclusive drops highlight limited-edition releases, such as the 2025 Select Series Swingman jersey for the , featuring unique colorways and premium detailing available only through NBA Store channels. Similarly, lines for the include bespoke player jerseys with signature elements, emphasizing collectible value for fans. These items can be purchased directly via NBAStore.com for seamless access to the full catalog.

Accessories and Collectibles

The NBA Store offers a diverse range of accessories that complement fans' wardrobes and daily routines, including headwear such as snapback hats, beanies, and fitted caps from brands like New Era and . These items typically fall into entry-level pricing tiers of $20 to $50, providing affordable ways to display team loyalty. Footwear selections feature sneakers and shoes from Nike and , designed for both on-court style and casual wear. Official Wilson basketballs, available in authentic game models, range from indoor/outdoor versions at around $50 to premium leather editions exceeding $200, allowing fans to recreate NBA action at home. Home and office items extend the NBA theme into everyday spaces, with products like stackable mug sets priced at $35 for two-pack options featuring team logos. Decorative elements include glassware, tumblers, and office supplies that blend functionality with fan expression, often in sets under $50. These accessories can pair seamlessly with apparel like jerseys for complete game-day outfits. Collectibles in the NBA Store emphasize commemorative and high-value items, such as autographed jerseys signed by stars like , which command prices over $100 and often include certificates of authenticity. Trading cards from the 2025-26 Topps Basketball series highlight rookies like and veterans including , available in value boxes for around $30 to hobby sets exceeding $200. General memorabilia encompasses framed photos and display pieces, while select DVDs capture historic games, such as championship series compilations from teams like the . Toys and figures, including Funko Pop! vinyls and action figures of NBA and WNBA stars, provide fun collectible options for fans of all ages, typically priced between $10 and $30. Exclusive lines include the NBA Legends series of bobbleheads, depicting icons in dynamic poses for collectors at $40 to $60 each. Championship ring replicas are represented through detailed Trophy models, like the 12-inch version commemorating the 2025 NBA Finals champions, the , priced over $150. For 2025 highlights, the store features Finals-inspired trophies and memorabilia tied to the Thunder's victory over the , alongside international exclusives available at locations like the flagship, which offers region-specific team gear. High-end collectibles generally start at $100, appealing to dedicated enthusiasts seeking investment-grade pieces.

Events and Experiences

In-Store Events

The NBA Store hosts regular in-store events featuring player meet-and-greets and autograph sessions to engage fans directly with league talent. For instance, on October 30, 2025, rookie appeared at the NBA Store at in , for the launch of the x NBA collection, where attendees had opportunities to meet the player amid live music and promotional activities. Such events often coincide with product launches, including jersey unveilings, allowing fans to interact with athletes while previewing new merchandise. Seasonal activations at NBA Store locations include playoff-related gatherings and cultural exhibits tied to league initiatives. Interactive experiences enhance visitor engagement at NBA Stores, incorporating elements like skill challenges and photo opportunities. Select locations, such as the store, include mini-courts for fan dribbling and shooting drills during events. Photo booths with filters, inspired by league-wide activations, allow guests to pose with virtual NBA stars, fostering memorable, shareable moments. Internationally, NBA Stores host events tied to local milestones and league expansions. The London flagship relocated to a larger three-story space on in April 2024, with the opening drawing crowds for an immersive debut featuring interactive displays and UK-based NBA promotions. These gatherings have contributed to increased foot traffic, as experiential retail activations like player appearances and launches typically boost store visits by drawing dedicated fan communities.

Virtual and Digital Experiences

The NBA Store has integrated virtual reality (VR) technologies into its flagship events to create immersive fan engagements, bridging physical retail with digital interactivity. In June 2017, the location on partnered with NextVR to launch a VR experience featuring pre-game reports, footage of NBA stars entering the arena tunnel, and locker room interviews, allowing visitors to feel closer to the action without leaving the store. This initiative marked an early effort to blend retail shopping with behind-the-scenes digital content, available via VR headsets on-site. Building on such innovations, the store has continued to host VR-enhanced events tied to league milestones. In July 2025, during the WNBA's "W All Day" takeover, the NYC flagship transformed into a temporary WNBA hub in collaboration with Meta Quest. Fans could don VR headsets for courtside simulations of WNBA games, and participate in virtual Pop-A-Shot challenges where top scorers won exclusive merchandise. The event featured appearances by figures like and integrated live interactions to promote the league's , drawing crowds to experience digital in a retail setting. Beyond in-store VR demos, the NBA Store supports broader digital experiences through the league's multiyear partnership with Meta, announced in January 2023 and extended thereafter. This includes the availability of official NBA- and WNBA-licensed apparel for Meta Avatars, purchasable in the Meta Avatars Store and usable across platforms like , , and Meta Quest. Fans can thus acquire and display virtual jerseys and gear, extending the store's merchandise ecosystem into environments for personalized digital expression. These virtual offerings complement the store's physical events by enabling remote participation and hybrid formats, such as live-streamed product launches or avatar-based previews, though official implementations remain focused on enhancing on-site visits with technology. For instance, the Meta integration allows seamless transitions from browsing physical items in-store to customizing digital versions, fostering a unified fan experience across realities.

References

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  16. https://www.nytimes.com/2007/09/19/business/worldbusiness/19hoops.html
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  18. https://www.fanaticsinc.com/press-releases/2015/06/1846
  19. https://www.straitstimes.com/sport/basketball/nba-looks-to-open-more-stores-abroad-in-international-push
  20. https://www.bloomberg.com/news/articles/2023-05-08/nba-looks-to-open-more-stores-abroad-in-international-push
  21. https://www.rli.uk.com/the-nba-store-to-open-new-mexico-site/
  22. https://us.fashionnetwork.com/news/Nba-store-opens-at-the-mall-of-america%2C1738576.html
  23. https://pr.nba.com/nba-innovasport-mexico/
  24. https://www.nba.com/news/nba-and-cosm-announce-long-term-partnership-to-showcase-live-games-at-cosm-venues
  25. https://www.forbes.com/sites/kurtbadenhausen/2015/12/17/nba-set-to-open-new-flagship-store-in-nyc/
  26. https://www.fanaticsinc.com/global-in-venue-event
  27. https://www.fanatics.com/nba/o-23
  28. https://www.prnewswire.com/news-releases/fanatics--complex-unveil-the-playboi-carti-x-mitchell--ness-nba-league-collection-302602798.html
  29. https://www.prnewswire.com/news-releases/the-nba-and-lids-to-open-nba-store-in-houston-301976572.html
  30. https://www.khou.com/article/news/local/nba-store-houston-galleria/285-4cd4f899-dc49-4120-a6cc-0ebe8784bc6b
  31. https://retailrestaurantfb.com/lids-teams-up-with-nba-to-open-second-nba-store-in-the-u-s/
  32. https://chainstoreage.com/first-look-nba-store-debuts-mall-america
  33. https://mallofamerica.com/press-release/28384
  34. https://www.instagram.com/reel/DJpQbSNRC03/
  35. https://www.fanaticsinc.com/press-releases/fanatics-acquires-fexpro-accelerating-growth-plans-in-latin-america
  36. https://www.fanaticsinc.com/fanatics-commerce
  37. https://vizologi.com/business-strategy-canvas/fanatics-business-model-canvas/
  38. https://www.licensingsource.net/indepth/fan-favourite-how-fanatics-has-made-its-mark-in-licensing/
  39. https://www.gensler.com/projects/nba-store
  40. https://nextnowagency.com/work/nba-flagship-store
  41. https://www.dillonworks.com/work/nba-flagship-store-glowing-net-ball-sculpture-displays
  42. https://www.gensler.com/projects/nba-store-melbourne
  43. https://www.espn.com/nba/story/_/id/14414753/nba-opens-new-25000-square-foot-store-manhattan
  44. https://wwd.com/business-news/retail/feature/national-basketball-association-store-fifth-avenue-chris-brennan-ross-tannenbaum10299166-10299166/
  45. https://www.yelp.com/biz/nba-store-new-york-3
  46. https://www.retailtouchpoints.com/topics/retail-store-design/new-store-concepts/nba-opens-second-u-s-flagship-in-houston-with-help-from-lids
  47. https://www.simon.com/brands/nba-store
  48. https://www.mallofamerica.com/directory/nba-store
  49. https://www.instagram.com/p/DKNhVCATLAH/
  50. https://sgbonline.com/the-nba-opens-store-in-mall-of-america/
  51. https://www.universalstudioshollywood.com/web/en/us/things-to-do/shopping/citywalk/nba-store
  52. https://www.insideuniversal.net/2025/08/nba-store-opens-in-citywalk-at-universal-studios-hollywood/
  53. https://sgbonline.com/nba-opens-first-flagship-store-on-the-west-coast/
  54. https://lakersnation.com/new-nba-store-opens-at-universal-citywalk-in-hollywood/
  55. https://www.simon.com/mall/the-galleria/stores/nba-store
  56. https://secretlosangeles.com/nba-fans-can-go-back-to-the-90s-in-this-nbc-sports-pop-up-for-one-day-only-including-retro-merch-prices/
  57. https://www.complex.com/sports/a/ivie-okechukwu-ani/celebrate-the-nbas-return-to-nbc-its-peacock-debut-at-an-la-pop-up-complexc
  58. https://www.instagram.com/reel/DP201ZuDj8Y/?hl=en
  59. https://pr.nba.com/nba-store-in-london-relocates-to-oxford-street/
  60. https://www.sportbusiness.com/news/nba-opens-first-retail-store-in-africa/
  61. https://theloop.hk/first-nba-flagship-store-opens-in-macao-at-the-londoner-resort/
  62. https://www.researchgate.net/publication/395552835_Cultural_Adaptation_and_Reconstruction_of_the_NBA_in_China_How_Localization_Strategies_Are_Achieved_Through_Online_Memes_and_Celebrity_Interactions
  63. https://financialpost.com/pmn/business-pmn/nba-looks-to-open-more-stores-abroad-in-international-push
  64. https://sportsepreneur.com/nba-global-takeover/
  65. https://store.nba.com/international-shipping--handling/ch-2273
  66. https://store.nba.com/playoff-bound-gear/c-41217371%2Bz-800425-2027412207
  67. https://www.nba.com/news/top-selling-jerseys-2024-25-nba-season
  68. https://store.nba.com/black-history-month/c-1246452710%2Bz-949977-2581137921
  69. https://www.nba.com/news/fanatics-nba-nbpa-multiyear-partnership
  70. https://store.nba.com/size-charts
  71. https://global.nbastore.com/en/register
  72. https://apps.apple.com/us/app/fanatics-nba-shop/id1271505234
  73. https://www.retaildive.com/ex/mobilecommercedaily/nbas-partnership-with-fanatics-drives-in-store-sales-via-handheld-devices
  74. https://store.nba.com/promotions
  75. https://www.fanatics.com/what-payment-methods-do-you-accept/ch-2689
  76. https://www.nike.com/w/nba-jerseys-1vofiz3a41e
  77. https://store.nba.com/jerseys-swingman/d-6749282983-568328524+z-8-335705197
  78. https://store.nba.com/jerseys/d-2338402972+z-930066-3838517996
  79. https://store.nba.com/apparel/c/14698241
  80. https://www.nike.com/w/nba-1vofi
  81. https://store.nba.com/x-8069
  82. https://store.nba.com/home-and-office-toys/d-2350739342-2338281720+z-9-4074813254
  83. https://www.facebook.com/MallofAmerica/photos/we-had-a-slam-dunk-of-a-night-at-the-nba-store-celebrating-the-launch-of-nba-x-t/1150074463934519/
  84. https://www.instagram.com/p/DQW6myeFz9y/
  85. https://pr.nba.com/nba-exhibition-fan-experience-melbourne/
  86. https://finance.yahoo.com/news/oxford-street-rebound-continues-nba-085922355.html
  87. https://www.ebony.com/nba-nextvr-bring-virtual-reality-experience-nba-store/
  88. https://www.retailtouchpoints.com/topics/retail-store-design/experiential-retail/nyc-nba-flagship-transforms-into-first-ever-wnba-store-with-help-from-meta-quest
  89. https://www.meta.com/blog/wnba-w-all-day-nyc-nba-store-takeover-quest-sue-bird-big-ellie/
  90. https://www.nba.com/news/nba-and-meta-announce-multiyear-partnership-extension
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