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Poshmark, Inc. is a social commerce marketplace where users can buy and sell new and second-hand fashion, home goods, and electronics. The platform has over 80 million users, and more than 200 million available listings. The company is headquartered in Redwood City, California, with offices in Vancouver, Chennai and New York City. In January 2023, Poshmark was acquired by South Korea's Naver Corporation for US$1.2 billion.

Key Information

History

[edit]

Prior to Poshmark, Manish Chandra founded the social shopping company Kaboodle.[3] After selling Kaboodle to Hearst in 2007,[4] Poshmark was founded in 2011 by Chandra, Tracy Sun, Gautam Golwala, and Chetan Pungaliya in Manish’s garage.[5]

In November 2017, Poshmark announced that it had raised $87.5 million in Series D funding, at a valuation of nearly $600 million, in venture-backed funding led by Singapore-based Temasek. Menlo Ventures, GGV Capital, Mayfield and others also participated, bringing their total to date to $160 million.[6]

In a May 22, 2018 interview with Reuters, Poshmark's CEO and founder, Manish Chandra, stated that since Poshmark's launch, sellers on the website had earned $1 billion selling clothing and accessories. Reuters reported that "much" of these earnings were "concentrated in a group of sellers making five, six and even seven figures" [7]

On January 14, 2021, Poshmark went public, at a valuation of over $3 billion, listed on the Nasdaq Stock Market under the symbol POSH.[8] In October 2021, Poshmark announced its first acquisition, Suede One, a platform for checking the authenticity of sneakers.[9]

In October 2022, South Korean internet conglomerate Naver Corporation agreed to buy Poshmark for a total enterprise value of US$1.2 billion.[10] The acquisition finalized in January 2023.[11]

In August 2025, co-founder and CEO Manish Chandra stepped down after 15 years leading the company. Chandra moved into a strategic role on Poshmark's board of directors.[12]

International expansion

[edit]

Poshmark announced its first international expansion to Canada in May 2019. As of May 2021, there are over 2.5 million Poshmark users in Canada who have listed nearly half a billion dollars' worth of inventory.[13]

In February 2021, Poshmark announced its expansion to Australia as part of its strategy to drive long-term growth through international expansion, starting with English-speaking countries. It later expanded into India.[14]

References

[edit]
[edit]
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Poshmark

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from Grokipedia
Poshmark is a leading marketplace focused on the buying and selling of new and second-hand , , decor, and other items through a community-driven platform. Founded in 2011 by Manish Chandra, Chetan Pungaliya, Gautam Golwala, and Tracy Sun in , the company enables users to discover, share, and trade styles via its mobile app and website, emphasizing social interactions like live video shopping and sharing features. Poshmark operates primarily in the United States and , following its 2023 decision to exit international markets including , , and the to concentrate resources on its core North American operations. The platform has facilitated over 350 million items sold, generated more than $8 billion in earnings for sellers, and built a community exceeding 130 million members who engage with items from over 10,000 brands across 90 categories. Key features include Posh Protect for secure transactions, Posh Authenticate for luxury item verification, and tools for easy listing and shipping, making it accessible for individual sellers to turn closets into cash. In January 2023, Poshmark was acquired by South Korean internet company for approximately $1.2 billion, marking a shift to private ownership and aiming to leverage Naver's technology for global re-commerce expansion while maintaining its focus on social discovery-based shopping. As of 2023, the company employs around 800 people and continues to innovate in the resale market, which is projected to grow significantly in amid rising consumer interest in .

Overview

Company profile

Poshmark was founded on May 10, 2011, in , by Manish Chandra, Tracy Sun, Chetan Pungaliya, and Gautam Golwala. Chandra, who served as the company's CEO until October 1, 2025, succeeded by Namsun Kim, previously Executive Chairman, envisioned a mobile-first that leveraged social interactions to facilitate resale. The platform emerged during the early era, capitalizing on the iPhone 4's capabilities to connect users in a community-driven shopping experience. Poshmark's primary brand color is a deep magenta-purple with hex code #7F0353 (RGB: 127, 3, 83). This value is derived from the logo and commonly cited in brand color resources; no official full color palette or explicit hex codes are provided in public brand guidelines. In January 2023, South Korean internet conglomerate acquired Poshmark for US$1.2 billion in cash, marking a significant milestone in its corporate evolution. Following the acquisition, Poshmark continues to operate as a wholly owned of , retaining its brand identity and operational independence while benefiting from the parent's global resources. Poshmark maintains its primary headquarters at 203 Redwood Shores Parkway in , with additional offices in , , and , . As of the latest available data, the company boasts exceeding 130 million registered users across its social commerce platform. It employs approximately 800 people as of 2025.

Core services

Poshmark operates as a platform that enables for new and second-hand items, primarily focusing on such as women's, men's, and kids' and accessories, along with select home goods, , pet items, and . The platform facilitates buying and selling without the company holding any inventory, relying entirely on individual users to list, manage, and ship products in an asset-light marketplace model. The company's mission is to put people at the heart of , empowering everyone to thrive through its community-driven . This approach emphasizes user empowerment in buying, selling, and connecting, fostering a resale environment that promotes and personal style expression. Poshmark's user base consists primarily of individual sellers and buyers who engage directly with one another. Unlike traditional retailers, the platform does not maintain corporate stock, ensuring all transactions occur between peers in a pure structure. A key differentiator for Poshmark is its integration of with social networking features, which enhance product discovery through real-time interactions and . This blend allows users to share closets, participate in themed shopping events, and build connections, setting it apart from conventional online marketplaces by prioritizing social experiences in resale commerce.

History

Founding and early development

Poshmark was founded in 2011 by Manish Chandra, Chetan Pungaliya, Gautam Golwala, and Tracy Sun, amid the burgeoning popularity of mobile social applications. Inspired by the 4's capabilities to facilitate personal connections, the company launched exclusively as an app targeting women's fashion resale, enabling users to buy, sell, and share items directly from their personal closets in a social, interactive format. The platform experienced rapid user adoption in the United States during its initial years, growing to millions of users by 2014 as women embraced the mobile-first approach to closet-sharing. A key early milestone was the expansion to Android in November 2013, which broadened accessibility beyond iOS users and accelerated growth in the peer-to-peer marketplace. Early funding supported this development, beginning with a $3.5 million led by Mayfield Fund in 2011, followed by a $12 million Series B led by Menlo Ventures in 2012; overall, Poshmark raised approximately $145 million in prior to its from investors including and . Among the initial challenges was establishing trust in resale transactions during an era of intensifying competition from platforms like and emerging fashion apps. Poshmark addressed this by emphasizing social features such as real-time "Posh Parties" and user interactions to build community reliability and encourage authentic exchanges.

Public offering and growth

In the late 2010s, Poshmark experienced significant pre-IPO expansion, growing its user base to 40 million members by early 2019. By May 2018, the platform had cumulatively paid out over $1 billion to its sellers, reflecting robust engagement in the model. This period marked accelerated adoption amid rising interest in resale. Poshmark went public on January 14, 2021, listing on the under the POSH. The IPO was priced at $42 per share, initially valuing the company at more than $3 billion, and raised $277 million through the sale of 6.6 million shares. Shares debuted strongly, surging 142% to close at $101.50, pushing the market valuation above $7 billion on the first trading day. Following the IPO, Poshmark reported net revenue of $262 million for 2020, a 28% increase from the prior year, bolstered by the surge during the . The company positioned itself as a leader in the resale market boom, where consumer interest in secondhand goods intensified due to economic shifts and trends, achieving profitability for the first time in 2020. Strategically, Poshmark emphasized operational scaling and profitability, investing in platform enhancements to capitalize on heightened user activity amid the pandemic-driven retail transformation.

Acquisition and leadership transition

In January 2023, South Korean technology company Naver Corporation completed its acquisition of Poshmark for approximately US$1.2 billion in cash, purchasing all outstanding shares at $17.90 per share. Following the transaction's closure on January 5, 2023, Poshmark's common stock ceased trading and was delisted from the Nasdaq stock exchange. As a wholly owned subsidiary, Poshmark was integrated into Naver's global e-commerce portfolio, retaining its brand, headquarters in California, and core operational structure while benefiting from Naver's resources. The strategic rationale for the acquisition centered on combining Poshmark's expertise in the North American resale market with 's advanced technologies and regional strengths to build a global leader in re-commerce. aimed to enhance Poshmark's platform through its AI-driven tools, such as search and analytics solutions like Biz Advisor, to improve , search capabilities, and seller insights. Synergies with 's established presence in were expected to facilitate Poshmark's expansion into those markets, leveraging 's e-commerce infrastructure and expertise in high-growth regions. In August 2025, Poshmark's founder and long-time CEO Manish Chandra announced his departure from the CEO role after nearly 15 years, transitioning to a position on the company's . Effective October 1, 2025, Namsun Kim, who had served as Poshmark's executive chairman and as president of investments at , assumed the CEO position to guide the platform's next phase of integration and growth under Naver's ownership. Immediately following the acquisition, Poshmark implemented cost-cutting measures, including layoffs affecting less than 2% of its in 2023, attributed to broader economic pressures and operational realignments. These efforts, combined with Naver's asset-light business strategies and the introduction of streams, accelerated Poshmark's path to profitability; by the first quarter of 2024, the platform achieved EBITDA positivity and an operating surplus, exceeding initial projections.

Business model

Revenue generation

Poshmark's primary derives from commissions on sales facilitated through its marketplace platform. For transactions valued at $15 or more, the company charges a 20% deducted from the seller's payout, while sales under $15 incur a flat of $2.95. This structure, reinstated in late 2024 following a brief overhaul and subsequent reversal due to seller feedback, accounts for the majority of Poshmark's income, estimated at over 85% of in recent years. Additional revenue comes from shipping label sales, enabled through integrated partnerships with the (USPS). Buyers pay a flat shipping rate—recently adjusted to $6.49 as of September 2025 for USPS Ground Advantage on packages up to 5 pounds—which covers prepaid labels provided to sellers, allowing Poshmark to retain a margin from negotiated bulk rates with USPS. This streamlined process not only facilitates transactions but also contributes to operational efficiency and supplementary earnings without direct handling by the company. In 2024, Poshmark introduced seller advertising tools to diversify income, including Promoted Closet and promoted listings, where sellers set weekly budgets to boost visibility of their items via algorithms. These paid features, expanded in 2025 to enhance engagement and sales acceleration, represent a growing channel amid platform monetization efforts. Other sources include premium features such as Posh Authenticate (formerly Posh Concierge), a free verification service for luxury items over $500 that inspects authenticity to build buyer trust and enable higher-value transactions, though it does not involve direct fees. Unlike traditional retailers, Poshmark maintains a pure model with no direct sales or ownership of goods. Following its 2023 acquisition by for $1.2 billion, Poshmark has emphasized profitability through cost optimizations and revenue diversification, with advertising platform expansions in 2025 contributing to improved financial performance. This strategic shift, including international growth and tool enhancements, supports sustained revenue growth amid rising user transaction volumes.

Economic impact on users

Poshmark has significantly empowered its sellers economically by enabling them to monetize pre-owned items through a social resale model. By May 2018, the platform had distributed over $1 billion in cumulative payouts to more than four million sellers since its founding in 2011. This milestone doubled to $2 billion by September 2019, reflecting rapid growth in seller activity. Detailed cumulative payout figures beyond 2019 are not publicly disclosed following the 2023 acquisition by . Poshmark's gross merchandise value (GMV) approximated $1.8 billion in , suggesting ongoing substantial earnings distributed to sellers after platform fees. Many part-time resellers report average monthly earnings of $500 to $2,000, depending on inventory volume and engagement, with some full-time sellers achieving six-figure annual incomes through consistent listing and promotion strategies. Sales speed can vary considerably by category and competition levels. For example, leather moto jackets tend to sell more slowly on Poshmark due to market saturation, with numerous similar leather jackets listed, making it challenging for individual listings to stand out. These items typically sell more quickly when they are from sought-after brands, represent vintage pieces, or feature optimized listings with specific keywords (such as style, era, or distinctive details). Sellers' net take-home is influenced by Poshmark's fee structure, which deducts a flat $2.95 from sales under $15 or 20% commission from sales of $15 or more, leaving sellers with the remainder after these deductions. Shipping costs are handled via prepaid labels provided by the platform, with buyers covering a standard fee of $8.27 for orders up to 5 pounds, though this was reduced to $6.49 starting in September 2025 to encourage higher transaction volumes. Incentives such as bundle discounts—where buyers receive 10% off two items, 20% off three, or 30% off five or more—along with occasional subsidized shipping during "Closet Clear Out" sales events, help sellers increase overall sales volume and net earnings by attracting more offers and reducing effective costs. Buyers benefit economically from access to second-hand goods at significant discounts, often 30-60% below original retail prices, making high-quality more affordable compared to new purchases. The platform's "Make an Offer" feature facilitates haggling, allowing buyers to negotiate prices directly with sellers, which can further reduce costs through counteroffers or bundle deals, sometimes including discounted or free shipping when sellers lower prices by at least 10%. On a broader scale, Poshmark contributes to the by promoting the resale of apparel, which extends product lifecycles, reduces textile waste, and supports practices. By facilitating the exchange of tens of millions of items annually in recent years, the platform has helped divert from landfills, aligning with global efforts to minimize the environmental impact of while providing economic value to both individual users and the resale sector.

Platform features

Core functionalities

Poshmark's core functionalities revolve around facilitating seamless buying and selling of and through a user-friendly, primarily mobile-based platform. Users can list items for sale by accessing the "Sell" button within the app, where they upload up to 16 high-quality photos taken directly from their device to showcase the item from multiple angles. The listing process continues with entering a concise title, a detailed including , style, color, , and condition, selecting the appropriate category and , and setting both the original retail and the current listing ; this mobile-first design emphasizes quick, app-driven s to streamline the experience for sellers on the go. The buying process begins with searching or listings via keywords, filters for category, , , or , allowing users to explore individual seller closets or the broader . Buyers can make offers on single items, with sellers able to counter or accept, creating a dynamic; for multi-item purchases, the bundle feature enables adding several items from the same seller to a for a combined offer, potentially reducing shipping costs. Upon agreement, checkout occurs through Poshmark's integrated payment system, supporting credit cards, , , or , with the platform handling secure transactions and deducting a flat shipping fee of $6.49 paid by the buyer. Shipping logistics are managed efficiently post-purchase, with Poshmark providing sellers a prepaid, pre-addressed via email, covering items up to 5 pounds for 2-5 business day delivery within the ; USPS Priority Mail packaging can no longer be used. Sellers print the label (or use a at USPS locations) and drop off the package at a , mailbox, or schedule a free pickup, while buyers receive automatic tracking updates through the app once the item ships. This seller-facilitated process ensures reliability, with the shipping cost embedded in the buyer's payment and no additional fees for standard weights. Return policies under Posh Protect emphasize buyer protection for qualifying issues, allowing claims within 3 days of delivery if the item does not match the listing description, is damaged, incorrect, missing, or inauthentic. Poshmark reviews submitted photos and evidence to approve or deny the request, providing a prepaid return label if approved; buyers must ship the item back within 5 days to receive a full refund, including original shipping costs, while non-qualifying reasons like change of mind or fit are not covered, making sales final otherwise. The platform handles all disputes centrally, releasing funds to sellers only after the 3-day claim window passes without issues.

Social and community tools

Poshmark distinguishes itself from traditional marketplaces through its integrated social networking features, which foster a among users known as "Poshers." These tools encourage interaction, discovery, and engagement, turning buying and selling into a collaborative experience where users can follow one another, share listings, participate in virtual events, and stream live content to showcase items. By emphasizing social discovery, Poshmark builds a that enhances visibility and trust within its resale . Posh Parties are real-time virtual shopping events hosted on the platform, allowing users to gather around themed categories such as , , or seasonal trends to shop, share, and sell items collaboratively. These events, which occur multiple times daily, enable participants to share their listings directly into the party feed for increased exposure, often leading to higher and sales during the live session. In June 2024, Poshmark launched Posh Party LIVE, an enhanced format that integrates live video hosting where sellers can feature community-submitted items as "Host Picks," further amplifying social interaction through curation and . The following and sharing mechanisms form the core of Poshmark's social feed, where users can follow sellers whose style they admire, thereby receiving notifications for new listings and shared content in their personalized feed. a listing—either one's own or others'—pushes it to the sharer's followers and temporarily boosts its ranking in search results and the feed, promoting reciprocal support and wider visibility without direct transaction involvement. This feature, a staple since the platform's early days, encourages by rewarding active participation, though as of November 2025, bulk sharing tools have been discontinued to prioritize genuine interactions. Live shopping on Poshmark, introduced via Posh Shows in April 2023 following beta testing in late 2022, allows sellers to host real-time video streams where they showcase items through auctions, , and interactive Q&A, drawing in viewers for immediate purchases. These sessions integrate seamlessly with social tools, as hosts can accept shared listings from the community to feature during the show, enhancing engagement and turning passive browsing into dynamic, communal events. Over 100,000 shows were hosted in the initial testing phase, demonstrating the feature's rapid adoption for social resale. Poshmark's community guidelines enforce positive interactions across all social features, requiring users to be respectful by avoiding , , or negativity in comments, conversations, and live streams, with built-in tools for reporting violations and blocking individuals. Authenticity is emphasized through rules against spam, , or misleading content in listings, shares, and parties, promoting a safe environment that supports genuine connections. Violations can result in content removal or account suspension, underscoring the platform's commitment to a supportive resale .

Authentication and support services

Poshmark's authentication program, known as Posh Authenticate, provides verification for high-value luxury items to ensure authenticity and build buyer trust. Launched in December 2014, the service automatically applies to single items or bundled orders valued at $500 USD or more, involving detailed inspections by experts or pre-authentication through partners. This process covers categories such as designer handbags, jewelry, and watches from brands like Louis Vuitton, Gucci, and Chanel, where items are routed to Poshmark's authentication centers rather than shipping directly to buyers. If an item fails verification, the buyer receives a full refund, and the seller is notified for potential relisting or removal. In October 2021, Poshmark acquired Suede One, a virtual authentication platform specializing in , to complement and enhance its existing services. Suede One employs , , and human expert review to authenticate items remotely with high accuracy, initially targeting popular sneaker models like Nike Air Jordans and Yeezys. This acquisition aimed to scale authentication capabilities beyond physical inspections, reducing processing times and expanding access for sellers of and luxury . The integration supports Posh Authenticate by adding virtual options for select categories, maintaining the $500 threshold for eligibility while ensuring seamless incorporation into the platform's trust mechanisms. Posh Authenticate is offered at no direct cost to sellers for qualifying items, with and return shipping covered by Poshmark; as of 2025, sellers pay a flat of $2.95 on sales under $15 or 20% commission on sales of $15 or more, with no separate buyer protection . A temporary structure change in late 2024, which introduced a 5.99% seller plus fixed fees and a buyer protection , was reversed in October 2024 due to user feedback. The service typically takes 1–2 business days, enhancing transaction without additional seller fees for the itself. Complementing authentication, Poshmark's emphasizes user trust through in-app messaging and structured resolution processes. Buyers and sellers can communicate privately via the platform's chat feature for order inquiries, with Poshmark support accessing conversations to mediate disputes, such as item condition mismatches or shipping issues. For claims related to non-received items, sellers are typically notified when a buyer opens a case and may be involved in providing additional details, such as confirming shipping information. The company provides no phone support but maintains a comprehensive Support Center with articles on topics like returns and protections under Posh Protect, which guarantees refunds for misrepresented items. For sellers, Poshmark offers educational resources within the Support Center, including guides on listing best practices, authentication preparation (e.g., providing original receipts for luxury items), and compliance with platform policies to avoid disputes. These materials help users navigate verification requirements and improve listing quality, fostering a reliable environment. is handled case-by-case, often favoring evidence-based outcomes, with Poshmark retaining the right to intervene or suspend accounts for repeated violations. Overall, these services contribute to user confidence, with Posh Protect covering all transactions regardless of status.

International expansion

Launch in Canada

Poshmark expanded internationally for the first time with its launch in on May 29, 2019, introducing the social marketplace to a new audience beyond its U.S. origins. The platform was rolled out in both English and French to align with 's bilingual landscape, enabling users across provinces and territories to buy and sell items through a localized app experience. To adapt to the Canadian market, Poshmark implemented key localizations, including transactions denominated in Canadian dollars (CAD) and partnerships for domestic shipping. The company partnered with to provide a flat-rate shipping fee of C$12.49 for packages under 2.5 kg, streamlining for sellers and buyers within the country. This setup facilitated seamless while emphasizing the platform's social features, such as live video sharing and community parties, tailored to Canadian users. The launch spurred rapid growth, with the community expanding to over 2.5 million users by May 2021, who collectively listed nearly half a billion dollars in inventory. As of May 2024, Poshmark had amassed over six million users, collectively keeping more than 10 million items in circulation. Adoption was particularly strong in urban centers like and , where fashion-conscious consumers embraced the resale model for sustainable shopping. Despite the momentum, Poshmark encountered challenges related to in the Canadian market, particularly for cross-border sales involving U.S. sellers. Navigating import duties, taxes, and requirements added complexity, as buyers could face additional fees on international shipments, prompting the platform to educate users on these obligations.

Entries into and

Poshmark expanded its international footprint in 2021 by launching operations in and , marking its first forays into the region following its earlier entry into . These expansions were driven by the company's strategy to leverage the growing global demand for and secondhand fashion, particularly amid the , which accelerated interest in resale platforms as consumers sought sustainable and affordable alternatives to new purchases. The Australian launch occurred on February 16, 2021, enabling local users to buy and sell new and secondhand fashion items through the platform's social marketplace features, including listing tools, Posh Parties for virtual shopping events, and PoshPost for shipping. Priced in Australian dollars (AUD) to align with local markets, the platform integrated with shipping providers like to facilitate seamless deliveries across the country, appealing to environmentally conscious consumers in urban centers such as and where sustainable fashion trends were gaining traction. Research commissioned by Poshmark at the time revealed that Australians held approximately $5 billion worth of unworn post-lockdown clothing, underscoring the timely appeal of resale amid shifting consumer behaviors toward circular fashion. Poshmark's entry into India followed later that year, with the platform officially becoming available on September 15, 2021, allowing Indian users to join a exceeding 80 million registered members worldwide for in and accessories. Supporting transactions in Indian rupees (INR), the launch targeted urban in cities like and , capitalizing on the rising popularity of in a market projected to reach significant scale by the mid-2020s. To address local challenges, Poshmark adapted its model to integrate with domestic shipping networks, though specific partnerships were not publicly detailed at launch; the emphasis was on fostering through features like virtual closets and sharing tools tailored to India's vibrant culture. Both markets experienced rapid initial adoption, fueled by the pandemic's resale boom, which saw global secondhand apparel sales surge as shoppers prioritized affordability and . By the third quarter of 2021, Poshmark's user base had grown to include active participants from these regions. However, in October 2023, following its acquisition by , Poshmark discontinued operations in and , closing the marketplaces on October 26, 2023, and making accounts inaccessible from November 2, 2023, to concentrate resources on its core North American markets.

Operations and challenges

Leadership and organizational structure

Following the acquisition by in January 2023, Poshmark operates as a standalone U.S. with integrated reflecting both its founding vision and Naver's strategic oversight. As of October 1, 2025, Namsun Kim serves as , having transitioned from his role as Executive Chairman; Kim, previously Naver's President of Investments, provides strategic guidance to enhance Poshmark's growth in the resale . Manish Chandra, Poshmark's co-founder, holds a board position in an advisory capacity, contributing to long-term vision and community-focused initiatives. The board also includes representatives from to align on global expansion and technology integration. Poshmark's organizational structure supports its social commerce model through specialized departments, including for platform development, for user engagement, and community management for seller support. The company employs approximately 800 staff members across these functions, primarily based in its headquarters in , and an office in , Canada. The organization emphasizes diversity and inclusion, with dedicated staff focused on equitable hiring practices and a highly diverse management team that reflects its global user base. Post-COVID, Poshmark adopted a hybrid work policy combining remote and on-site arrangements to promote work-life balance and talent retention. Naver's influence has introduced Korean tech expertise into Poshmark's product development, notably through AI-driven features like Posh Lens, the first major innovation post-acquisition, which enhances search and for users. This leverages Naver's technologies to strengthen Poshmark's position as a global leader.

Post-acquisition developments and criticisms

Following its acquisition by in January 2023, Poshmark pursued several key developments to bolster its position. In May 2024, the platform launched Promoted Closet, a paid tool enabling sellers to promote their entire closets or specific listings for enhanced visibility and faster sales. This initiative marked a pivot toward monetization strategies post-acquisition, with early adopters reporting increased engagement metrics. By 2025, Poshmark intensified its focus on AI-driven recommendations and profitability enhancements. The January introduction of Smart List AI utilized generative technology to automate listing creation, incorporating search-optimized descriptions and previews to streamline seller workflows and improve discoverability. Subsequent updates, revealed at PoshFest in September 2025, included AI-powered visual search and algorithm refinements prioritizing personalized recommendations over traditional social feeds, alongside tools for dynamic pricing suggestions. These measures aimed to drive efficiency and revenue amid competitive pressures in the resale sector. Profitability efforts also involved restructuring fees in October 2024, slashing seller commissions from 20% to 5.99% on sales over $15 while adding a 5.99% buyer protection fee and applying the seller fee to shipping and taxes. However, this sparked immediate backlash, with sellers experiencing significant drops in sales due to buyer deterrence, leading to a full reversal by late October to restore the original model. Criticisms have centered on these shifts eroding Poshmark's . The experiment drew ire for its complexity and perceived toward platform over user trust, with reports of widespread seller and reduced platform activity. Additionally, the 2025 removal of bulk sharing—a core social tool for mutual promotion—has fueled accusations of dismantling the interactive that defined Poshmark, as algorithm changes now favor paid promotions and AI curation, diminishing organic interactions. Community discussions highlighted concerns over an influx of novice sellers, often listing lower-quality or mass-produced items, which has strained buyer confidence and overall marketplace standards. A January 2025 New York Times analysis outlined Poshmark's efforts under to reinvigorate resale appeal through targeted beta tests, including enhanced haggling and negotiation features integrated with Naver's expertise, such as automated offer tools and price adjusters to encourage more dynamic buyer-seller exchanges. These initiatives seek to address waning engagement by blending social elements with technological upgrades. Nonetheless, ongoing challenges persist in reconciling rapid growth ambitions with community retention, as economic pressures like curb on secondhand , testing the platform's ability to sustain its user base without alienating core participants.

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