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Powder Mountain
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Powder Mountain
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Powder Mountain is a ski resort located in the western United States east of Eden, Utah, stretching between Weber and Cache counties in the Wasatch Range which covers 12,000 acres (18.8 sq mi; 48.6 km2), and is one of the largest ski resorts in the U.S.[1][2] The resort was established in 1972, and has 162 trails, nine lifts, and two terrain parks;[3] it is 55 miles (90 km) northeast of the Salt Lake City International Airport.

Key Information

Powder Haven

[edit]

Located at the panoramic summit of Powder Mountain, Powder Haven is a residential and 600-family private-ski community nestled in 12,000 acres of alpine wilderness overlooking the Great Salt Lake.[4]

Powder Art Foundation

[edit]

Powder Art Foundation is a non-profit organization dedicated to celebrating the legacy of land art and supporting the vision of contemporary artists on Powder Mountain.

Powder Mountain has five public chairlifts (Timberline, Lightning Ridge, Sundown, Hidden Lake, & Paradise) and three homeowner dedicated lifts (Village, Mary's, & Raintree).[5] Beyond its lift-accessed terrain, it can also be accessed by snowcat, cat skiing and guided tours.[6][7]

History

[edit]

Powder Mountain had been the winter range for Frederick James Cobabe's sheep. Between 1902 and 1948, Cobabe accumulated land around Eden[8] and improved its previous poor land management.

Cobabe's son Alvin bought his father's livestock company (with its 8,000 acres) in 1948,[9] and later acquired adjacent properties. When he opened Powder Mountain on February 19, 1972, he owned 14,000 acres.[8]

During the resort's first season, the Sundown lift was the only one in operation. The area was illuminated for night skiing, a ski school was established, and food was prepared on an outdoor barbecue. The main and Sundown lodges and the Timberline lift were added during the 1972–73 season.[8]

Alvin Cobabe sold Powder Mountain in 2006 to Western American Holdings.[10] The resort remained under the same management team, led by Aleta Cobabe[8] (Alvin's daughter) during the 2006–07 season. It was purchased by Summit Series, an event-hosting group, in 2013.[11] Reed Hastings, co-founder of Netflix and homeowner at Powder, acquired Powder Mountain 2023 and assumed his current role as CEO & Chairman.[12]

Timeline

[edit]
  • 1971–72: Powder Mountain opens with the Sundown Lift; ski school begins.
  • 1972–73: Main and Sundown lodges and Timberline Lift open.
  • 1975–76: Hidden Lake Lift added.
  • 1981–82: Shuttle service for employees and for Powder Country begin.
  • 1984–85: Powder Mountain is one of the first Utah resorts to permit snowboarding.[13]
  • 1986–87: Hidden Lake Day Lodge opens.
  • 1994–95: Sunrise Lift opens.
  • 1999–2000: The quad Paradise Lift opens an additional 1,300 acres (5.3 km2) of lift-accessed terrain. Snowcat skiing moves to Lightning Ridge, accessing an additional 700 acres (2.8 km2) acres.
  • 2006–07: A high-speed lift replaces the Hidden Lake Lift.
  • 2012–13: Summit purchases Powder Mountain.[14]
  • 2016–17: The Village Lift and Mary's Lift Skytrac Systems are added.[15]
  • 2023: Reed Hastings (co-founder and former co-CEO of Netflix) assumes ownership of Powder Mountain. Introduces blended public-private ski resort model, new real estate development, and plans for open-air museum & sculpture park.

Awards & Accolades

[edit]

In 2023, Ski Magazine ranked Powder Mountain #1 in their annual Top 30 Resorts in the West,[16] and Men's Journal named Powder "Best Ski Resort to Avoid the Crowds" in their 2024 Best Ski Resorts in U.S. List.[17] In addition to widespread recognition as one of the best ski resorts in the country, Architectural Digest called Powder "The Hottest Design Destination You Probably Haven't Heard Of" in 2018, due to the unique architectural vision of its residential community.[18]

References

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Powder Mountain

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from Grokipedia
Powder Mountain is a premier ski resort located in Eden, Utah, offering expansive terrain and a commitment to preserving an authentic mountain experience. Founded in 1972 by Alvin F. Cobabe on land originally acquired by his father starting in 1902, it spans over 14,000 acres of total ownership, with more than 8,000 acres dedicated to skiable terrain as of 2025, making it the largest ski area in the United States by acreage. The resort receives over 360 inches of annual snowfall and features a summit elevation of 9,422 feet with a vertical drop of 3,380 feet, accommodating skiers and snowboarders of all levels across 163 named runs. Powder Mountain's terrain breakdown includes 15% beginner, 29% intermediate, and 56% advanced runs, served by five public chairlifts, including the longest in —the Hidden Lake lift, spanning over a mile. It was the first resort in to permit during the 1984-85 season and introduced shuttle services to remote Powder Country areas in 1981, enhancing access to untouched powder. Following its sale in 2006 to Western American Holdings, the resort changed ownership multiple times, with Netflix co-founder becoming majority owner in 2023; it has since emphasized an innovative public-private model for sustainable growth while aiming to maintain its historical ecosystem and low-key atmosphere. Beyond , Powder Mountain operates as a multi-season destination with summer activities like and on its trails, though it remains best known for its uncrowded slopes and natural snow conditions that attract powder enthusiasts seeking solitude.

Overview

Location and Access

Powder Mountain is situated in Eden, , approximately 55 miles north of and 20 miles northeast of Ogden. As part of the , it overlooks the Ogden Valley and provides expansive views of the to the west. The resort encompasses over 14,000 acres of alpine terrain, much of which was originally utilized for ranching before its development as a ski area. Access to Powder Mountain is primarily via Utah State Route 158, a that winds through the Ogden River Scenic Byway with a consistent 14% grade, requiring traction devices such as chains or all-season tires during winter conditions. The drive from takes about one hour, with free parking available at base areas like Timberline, Hidden Lake, and Sundown. Public transportation options remain limited, relying mainly on shuttle services from the Eden Park n’ Ride lot or the (UTA) Ski Bus, which provides free access for pass or ticket holders, though the majority of visitors arrive by private vehicle. The resort's base elevation stands at 6,900 feet, setting the stage for its high-altitude alpine environment. Early 20th-century efforts by original landowner Frederick James Cobabe significantly enhanced the area's natural vegetation, transforming it into one of the premier watersheds within the Wasatch Mountains. This preserved supports the resort's reputation for abundant natural snowfall, averaging over 360 inches annually.

Terrain and Statistics

Powder Mountain offers 8,464 acres of accessible ski terrain, making it North America's largest ski area by this measure, with approximately 3,000 acres lift-served and additional expansive areas reachable via operations. As of November 2025, the resort is planning a new triple in Wolf Canyon for the 2025/26 season, which will add 900 acres of lift-served and 147 acres of hike-to terrain, totaling 1,047 acres of new public advanced terrain. The resort features 163 named runs, providing a diverse array of options across its vast landscape. Its vertical drop measures 3,380 feet, from a of 9,422 feet down to the base areas. The is predominantly suited for intermediate and advanced skiers, with roughly 29% intermediate (blue) runs and 56% advanced () runs, emphasizing wide-open bowls, dense glades, and steep faces that deliver an uncrowded experience even during peak seasons. Beginner terrain accounts for the remaining 15%, often concentrated in lower-elevation areas for easier access. Snow conditions are exceptional due to an average annual snowfall exceeding 360 inches, all naturally occurring, which supports deep coverage across the mountain. Limited infrastructure covers a small portion of the terrain, primarily to enhance early-season reliability in select lower areas. Unique aspects of the terrain include hike-to zones and snowcat-accessible , which extend the effective skiable area beyond traditional lift boundaries and allow for exploratory in remote bowls and ridges, further enhancing the resort's reputation for solitude and variety.

Facilities and Amenities

Lifts and Infrastructure

Powder Mountain's lift system consists of five public chairlifts, primarily quads, designed to provide access to its expansive terrain while maintaining a low-density experience. These include the Paradise Express and Hidden Lake Express, both high-speed quads offering efficient vertical transport of 1,605 feet and 1,268 feet respectively, along with the fixed-grip quads Timberline (782 feet vertical), Lightning Ridge (1,086 feet vertical), and Sundown (554 feet vertical). Additionally, the resort operates one private lift, the Raintree Lift, exclusive to residents since its installation in 2024. The infrastructure supports operations from a base village at approximately 6,900 feet , featuring free across three lots on a first-come, first-served basis to accommodate daily visitors, with a related daily ticket limit of 1,500 to manage crowds. As of the 2025-26 season, day and night lift tickets require booking at least 14 days in advance, and certain weekends are reserved for season passholders only, further limiting single-day access. operations provide guided access to 4,300 acres of terrain beyond the lift-served areas, allowing small groups of up to four guests per guide for multiple runs in ungroomed zones. Trail grooming is conducted nightly on a substantial portion of the resort's named runs using modern equipment to ensure consistent conditions for intermediate and beginner skiers. Recent upgrades have enhanced both public and private access, with three new public quad lifts—Paradise Express, Timberline, and Lightning Ridge—installed during the 2024-25 season to replace older infrastructure and reduce ride times significantly. For the 2025-26 season, the Primetime Express high-speed quad is planned as a private addition for Powder Haven residents. advanced terrain is expected to increase by approximately 1,000 acres with the Wolf Canyon triple lift, scheduled for the 2026-27 season. Meanwhile, two additional private lifts are scheduled for installation by the 2026-27 season, exclusively serving Powder Haven residents and expanding private terrain to 2,700 acres. The overall system now boasts a total uphill capacity of about 22,000 skiers per hour across all lifts. Maintenance efforts emphasize , including the 2025 upgrade of 12,000 feet of snowmaking pipes and installation of 60 semi-automated hydrants to improve and coverage on key lower-mountain runs. Grooming operations utilize energy-efficient PistenBully machines, contributing to reduced consumption and lower carbon emissions in line with the resort's environmental commitments. These improvements serve the resort's more than 5,000 skiable acres, balancing public access with operational efficiency.

Lodging and Dining

Powder Mountain offers a variety of mid-range lodging options centered on on-mountain condos and nearby rentals in the Ogden Valley, emphasizing accessibility and a atmosphere without large luxury hotels. On-site accommodations include Sundown Condos and Powder Ridge Condos, providing ski-in/ski-out access for groups and families, while Hidden Lake Lodge serves primarily as a day-use facility with limited overnight stays in rustic cabins nearby. Additional options encompass vacation rentals through platforms like and , as well as local properties such as Wolf Creek Rentals and Lodge, all within minutes of the resort via shuttle or UTA Ski Bus. Dining at Powder Mountain highlights casual, community-oriented venues that align with its low-key vibe, featuring American pub fare and local Utah influences. The Powder Keg Restaurant, located in the Timberline Lodge and opened in 1972, functions as a central gathering spot with a full-service cafeteria offering steaming , savory bowls, hearty sandwiches, and an extensive selection of local beers on tap, often accompanied by live music. At Hidden Lake Lodge, diners enjoy south-of-the-border options like burritos and amid panoramic views, while Sundown Lodge provides exclusive access to Lucky Slice Pizza during night skiing sessions. Visitor amenities support a welcoming, mom-and-pop atmosphere despite the resort's growth, with facilities designed for all ages and promoting uncrowded experiences through ticket caps and passholder priority. Rental shops at Timberline and Sundown offer sport and performance packages including , snowboards, boots, poles, and helmets, with repairs available for convenience. The ski school provides private, adult group, and child/youth lessons tailored to skill levels, though no dedicated on-mountain childcare is available. Recent wellness enhancements include access to nearby spas like Free Spirit Spa and Grounded Soul Wellness, with future integration planned through the private Powder Haven community opening in 2027.

Ownership and Management

Historical Ownership

Powder Mountain's origins trace back to the early when Frederick James Cobabe, an orphaned sheepherder, accumulated approximately 8,000 acres in the Wasatch Mountains near Eden, , as winter range for his herd. His son, Dr. Alvin F. Cobabe—a physician and rancher—purchased the family company and the in 1948, shortly before Frederick's death in an automobile accident. Dr. Cobabe developed the property into a , opening Powder Mountain in 1972 with a focus on accessible, family-oriented on the historic ranchland. Under his ownership, the resort emphasized low-key operations and local appeal, avoiding the commercialization seen at larger ski areas. In 2006, at the age of 88, Dr. Cobabe sold Powder Mountain Inc. to Western American Holdings, a that had proposed significant development expansions. Despite the ownership change, the Cobabe family retained operational control through , with Dr. Cobabe's daughter, Aleta Cobabe, leading management to preserve the resort's community-driven ethos amid local resistance to overdevelopment plans. This transition marked a shift from individual family stewardship to corporate involvement, though day-to-day operations remained consistent, maintaining the resort's reputation for uncrowded terrain. The resort underwent another pivotal change in 2013 when it was acquired by Powder Mountain Inc., led by the founders of the entrepreneurial events organization —Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz—for a reported $40 million. This purchase, backed by investors including venture capitalists, introduced a vision centered on community events, , and innovative while committing to limit skier visits to protect the slopes' natural character. Prior to 2023, the new ownership prioritized local access through affordable passes and environmental initiatives, such as trail conservation, reinforcing Powder Mountain's identity as an uncrowded alternative in the competitive ski industry.

Current Developments and Controversies

In 2023, , co-founder and executive chairman of , acquired a in Powder Mountain through a $100 million , with the goal of transforming the resort into a hybrid public-private model that preserves public access while funding expansions via luxury real estate development. Under Hastings' leadership, key projects include the expansion of private ski terrain to approximately 3,000 acres, enabling exclusive access for residents and members to support broader infrastructure improvements. A centerpiece is the Arclodge, a 73,000-square-foot members-only clubhouse set to open in 2027, featuring amenities like , a , and pools exclusively for Powder Haven residents. Hastings envisions this approach as a means to "disrupt" the ski industry by leveraging private investments to maintain uncrowded public skiing on over 5,000 acres, avoiding the overdevelopment seen at other resorts. In November 2025, Powder Haven announced a second phase of 34 luxury homes for sale, following the rapid sell-out of the initial 39 lots. These changes have sparked significant controversies, including a July 2025 lawsuit filed by a group of mostly Chinese EB-5 investors seeking $75.9 million from for alleged breaches of contract related to unpaid loans from prior ownership, which were only partially repaid after his 2023 investment. Local skiers and residents have criticized the efforts for eroding public access, such as the closure of certain lifts to non-residents, and for driving up costs, with peak-season day tickets reaching $219 in the 2024-25 season. Public debates have centered on affordability and the loss of Powder Mountain's "locals-only" ethos, with some arguing that the shift prioritizes wealthy newcomers over longtime community users. has defended the model by emphasizing that private revenue will fund public enhancements, like new lifts, to preserve the resort's vast, low-density terrain for broader enjoyment. In line with this, private lifts such as the Primetime chair, scheduled to open for the 2025/26 season, serve the exclusive areas.

Cultural Initiatives

Powder Art Foundation

The Powder Art Foundation was established in as a non-profit organization dedicated to commissioning site-specific across Powder Mountain's 12,000 acres in Utah's Wasatch Mountains, with a focus on celebrating legacy artists and integrating contemporary works into the natural landscape. This initiative reflects the resort's broader cultural evolution under its current ownership, emphasizing experiential connections between art, nature, and recreation. A cornerstone of the foundation's efforts is its major partnership with the Dia Art Foundation, which provides expertise in institutional development, artwork conservation, and public engagement, drawing on Dia's legacy with iconic sites like Nancy Holt's Sun Tunnels and Robert Smithson's . The inaugural installations unveiled for the 2025 season include Holt's Starfire (1986), a series of eight fire pits arranged to echo the and North Star constellations, and Nobuo Sekine's Phase of Nothingness – Stone Stack (conceived 1971), a 20-foot-tall arc composed of eight boulders symbolizing impermanence and geological form. These works, relocated and adapted for the mountain's terrain, join other site-responsive pieces such as Davina Semo's Listener, Reflector, Mother and EJ Hill's Surrendered (Total Ascent), creating immersive encounters accessible year-round. The foundation's scope encompasses eleven permanent installations strategically integrated into the resort's trails and multi-use paths, allowing visitors to experience art through skiing, hiking, biking, or snowboarding for an embodied, multi-sensory engagement with the environment. Annual artist commissions continue this expansion, with public tours offered freely in summer and fall, and accessible via lift passes during winter, fostering broader appreciation of land art's dialogue with wilderness. By positioning Powder Mountain as a skiable , the foundation blends artistic innovation with , enhancing the resort's role as a destination for cultural immersion while preserving its natural integrity. Funding supports these endeavors through a combination of private donations and allocations from resort revenues, ensuring sustainable growth of the collection.

Powder Haven

Powder Haven is an exclusive private residential community on Powder Mountain, developed post-2023 under the vision of co-founder to create a gated private-ski enclave that emphasizes uncrowded terrain and luxury living. The community comprises approximately 650 homesites across roughly 3,000 private acres, capping membership to preserve open spaces and intimacy while integrating with the larger resort ecosystem. In 2025, the community experienced a sales boom, with the initial 39 lots selling out rapidly and a second release of 34 new custom homesites announced on November 12, 2025, amid heightened interest in ultra-private mountain retreats and ongoing debates over the resort's model. Residents enjoy premium amenities tailored for , including exclusive access to two new private lifts scheduled to open in 2026, the Sky Lodge for summit gatherings, and the expansive Arclodge clubhouse featuring , a state-of-the-art , thermal pools, and facilities. Additionally, members have dedicated cat skiing on a total of 8,000 acres, enabling first tracks without public crowds. This setup balances private exclusivity with optional access to Powder Mountain's shared public terrain, fostering a harmonious blend of isolation and community. Real estate in Powder Haven targets affluent buyers, with homesites starting at luxury prices around $2 million and offering panoramic views of the , , and Ogden Valley. The membership model restricts access to owners and their invited guests only, ensuring a controlled environment with high annual fees that fund ongoing enhancements. Art installations from the Powder Art Foundation are visible from select private vantage points, adding cultural depth to the residential experience.

History

Founding and Early Years

The origins of Powder Mountain trace back to the early 1900s, when Frederick James Cobabe, an orphaned sheep herder, began acquiring land in the Eden Valley area of northern for grazing purposes. By the , Cobabe had focused on rehabilitating the degraded watershed through efforts, which enhanced the alpine meadows and restored the natural landscape of the region. In 1948, Frederick's son, Alvin F. Cobabe, purchased the family livestock company along with its 8,000 acres of land following his father's death in an automobile accident. Alvin managed the ranch until 1956, when he sold the business to attend medical school at the , graduating in 1959 while retaining ownership of the property. Inspired by the area's abundant natural snowfall, he began expanding the holdings in the 1950s and early 1960s by acquiring adjacent parcels, amassing approximately 14,000 acres by 1972; during this period, he installed a small rope tow on the property for informal family . Dr. Alvin Cobabe officially opened Powder Mountain Ski Area on February 19, 1972, transforming a portion of the family ranch into a modest ski operation centered on preserving the mountain's renowned natural powder conditions. The inaugural setup featured a single double , the Sundown Lift, providing access to initial terrain without groomed runs or expansive development. The base lodge, serving as the operational hub for tickets, rentals, and a casual bar, opened that same year, fostering a laid-back, family-oriented atmosphere. Early operations emphasized accessible for all levels, including night skiing from day one, a basic ski school, and simple on-mountain dining like family-prepared barbecues, all without aggressive marketing to maintain an uncrowded experience. The 's first season attracted modest crowds, primarily local skiers from nearby Ogden, drawn by affordable tickets and the promise of untracked powder on limited infrastructure. Challenges included difficulties in obtaining financing—initially rejected by the Bank of Utah before approval from Zions Bank—and Dr. Cobabe's dual role managing the resort alongside his medical practice and an on-site for injured skiers. With no system in place during this foundational decade, operations depended entirely on the region's natural snowfall, reinforcing Powder Mountain's reputation as a haven for authentic, low-key powder skiing.

Key Milestones and Expansions

In the , Powder Mountain saw initial expansions focused on enhancing accessibility and amenities, including the opening of Powder Country, a 1,200-acre ungroomed backcountry-style area, and Woody's World in the 1981-82 season, alongside the introduction of shuttle services to improve visitor transport. The resort became the first in to permit during the 1984-85 season, broadening its appeal to a wider range of enthusiasts. By 1986-87, the Hidden Lake Day Lodge was added, providing additional facilities for day visitors and supporting growing attendance. Night skiing, originally introduced in the resort's early years on the Sundown lift, continued to operate as a key feature, attracting locals with illuminated runs under 500 vertical feet. The 1990s marked significant terrain growth, with the installation of the Sunrise platter tow in 1994 and the Paradise quad chair in 1999, collectively adding 1,300 acres of lift-accessed terrain to the resort's offerings. Concurrently, service was relocated to Lightning Ridge, expanding accessible backcountry-style skiing by another 700 acres and bringing total permitted skiable area to approximately 5,000 acres by 2000, though lift-served terrain remained around 2,000 acres. These developments emphasized Powder Mountain's commitment to vast, low-density experiences, with triple and quad lifts improving uphill capacity without aggressive commercialization. Entering the , infrastructure upgrades enhanced operational efficiency, including the replacement of the Hidden Lake double chair with a high-speed detachable quad in the 2006-07 season, which streamlined access to intermediate and advanced runs. Base village improvements, such as expanded parking and lodge enhancements, supported increasing visitation while maintaining a family-oriented atmosphere. The 2006 sale of Powder Mountain Inc. to Western American Holdings enabled further investments in lifts and facilities, transitioning from family oversight to broader corporate backing while retaining the original management team led by Aleta Cobabe. The 2013 acquisition by introduced a focus on community-driven programming in the , launching events such as Summit Outside and Powder Days Weekend, which featured music performances, wellness activities, and networking sessions to foster a sense of belonging among visitors. These initiatives, including winter jams with live music and , positioned the resort as a hub for cultural and entrepreneurial gatherings. efforts emerged during this period, with pilots exploring options like solar integration for on-mountain operations, aligning with broader industry trends toward . By the late , major terrain expansions, including the 2016 addition of over 1,000 acres of new terrain via the Village Lift and Mary's Lift, bringing the advertised total skiable area to 8,464 acres (including shuttle, cat, and hike-to access). This growth solidified Powder Mountain's reputation for uncrowded slopes, achieved through daily ticket caps of around 2,000 visitors, preserving its low-key, powder-focused ethos. In 2023, co-founder acquired a majority ownership stake in the resort from the previous owners. For the 2024-25 season, Powder Mountain completed significant infrastructure upgrades, including the replacement of the Paradise fixed-grip quad with a high-speed detachable quad, the installation of the new Timberline fixed-grip quad (opened December 2024), and two additional public chairlifts, enhancing access to advanced terrain while maintaining capacity limits.

Recognition

Ski Industry Awards

In the 2024 rankings (published 2023), Powder Mountain was ranked #1 overall in the Mountain West by SKI Magazine, based on a reader survey polling hundreds of thousands of participants that evaluated factors such as terrain variety, snow quality, lift access, and guest services. The resort earned high marks particularly for its diverse terrain across 5,000+ skiable acres (total accessible up to 8,464 acres including - and gate-served areas) and notably low crowd levels, which contribute to an uncrowded skiing experience even during peak seasons. Powder Mountain has consistently received strong placements in Powder Magazine's category-specific rankings, including #9 in the top 10 for the best uncrowded ski resorts in the U.S. in 2025, highlighting its policies like daily skier caps that preserve slope solitude. Regionally, it has been recognized by Ski Utah as one of North America's largest ski areas with over 5,000 acres of skiable terrain, which underscores its scale in terrain offerings. In 2025, expansions added new lifts and over 1,000 acres, further enhancing its position as a leader in accessible terrain. These awards are determined through criteria emphasizing key ski industry metrics, including average annual snowfall of over 360 inches, efficient lift systems serving remote bowls and glades, and high guest satisfaction scores for overall experience and accessibility. In the 2026 rankings (published October 2025), Powder Mountain placed #27 in the top 30 resorts in the West.

Media and Cultural Accolades

In 2025, TIME magazine featured Powder Mountain in its annual "World's Greatest Places" list, recognizing the resort for its pioneering integration of skiing with large-scale art installations and commitments to environmental preservation amid rapid development. Publications such as Vogue and The New York Times have highlighted the resort's transformation under owner Reed Hastings, who acquired a majority stake in 2023, with articles from 2024 and 2025 describing it as evolving into a "skiable art museum" through the placement of monumental sculptures and land art accessible via ski runs and trails. Cultural coverage has emphasized Powder Mountain's initiatives, including Artnet News reports in 2025 on partnerships with institutions like Dia Art Foundation and unveilings of works by artists such as and Nobuo Sekine, positioning the resort as a new hub for site-specific in . Deseret News articles have also addressed the resort's community impacts, noting local perspectives on how art-driven expansions balance with for longtime Utah skiers and residents, including a 2025 lawsuit against owner over development disputes. These media endorsements have elevated Powder Mountain's profile in global , with inclusions in destination lists like TIME's contributing to increased visitor interest following 2025 art unveilings, which drew attention to its blend of and contemporary .

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