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Throw shade
View on WikipediaThe expressions "throw shade", "throwing shade", or simply "shade", are slang terms for a certain type of insult, often nonverbal. Journalist Anna Holmes called shade "the art of the sidelong insult".[1] Merriam-Webster defines it as "subtle, sneering expression of contempt for or disgust with someone—sometimes verbal, and sometimes not".[2]
History
[edit]The term can be found in Jane Austen's novel Mansfield Park (1814). Young Edmund Bertram is displeased with a dinner guest's disparagement of the uncle who took her in: "With such warm feelings and lively spirits it must be difficult to do justice to her affection for Mrs. Crawford, without throwing a shade on the Admiral."[3]
According to gender studies scholar John C. Hawley, the expression "throwing shade" was used in the 1980s by New York City's working-class in the "ballroom and vogue culture". He writes that it refers to "the processes of a publicly performed dissimulation that aims either to protect oneself from ridicule or to verbally or psychologically attack others in a haughty or derogatory manner."[4]
Later use
[edit]The first major use of "shade" that introduced the slang to the greater public was in Jennie Livingston's documentary film, Paris Is Burning (1990), about the mid-1980s drag scene in Manhattan.[2][4] In the documentary, one of the drag queens, Dorian Corey, explains that shade derives from "reading", the "real art form of insults". Shade is a developed form of reading: "Shade is, I don't tell you you're ugly. But I don't have to tell you, because you know you're ugly. And that's shade."[5]
Willi Ninja, who also appeared in Paris Is Burning, described "shade" in 1994 as a "nonverbal response to verbal or nonverbal abuse. Shade is about using certain mannerisms in battle. If you said something nasty to me, I would just turn on you, and give you a look like: 'Bitch please, you're not even worth my time, go on.' ... It's like watching Joan Collins going against Linda Evans on Dynasty. ... Or when George Bush ran against Bill Clinton, they were throwing shade. Who got the bigger shade? Bush did because Clinton won."[6] A New York Times letter to the editor in 1993 criticized the newspaper for commenting on Bill Clinton's hair: "The Sunday Stylers are the last people I'd expect to throw shade on President Bill's hair pursuits."[7]
According to E. Patrick Johnson, to throw shade is to ignore someone: "If a shade thrower wishes to acknowledge the presence of the third party, he or she might roll his or her eyes and neck while poking out his or her lips. People throw shade if they do not like a particular person or if that person has dissed them in the past. ... In the playful mode, however, a person may throw shade at a person with whom he or she is a best friend."[8]
The expression was further popularized by the American reality television series RuPaul's Drag Race, which premiered in 2009.[2] In 2015, Anna Holmes of The New York Times Magazine wrote:
Shade can take many forms — a hard, deep look that could be either aggressive or searching, a compliment that could be interpreted as the opposite of one. E. Patrick Johnson, who teaches performance studies and African-American studies at Northwestern University, and who has written about the tradition of insults in the gay and black communities, explains: "If someone walks into a room with a hideous dress, but you don’t want to say it's hideous, you might say, 'Oooh … look at you!'" At its most refined, shade should have an element of plausible deniability, so that the shade-thrower can pretend that he or she didn't actually mean to behave with incivility, making it all the more delicious.[1]
See also
[edit]References
[edit]- ^ a b Holmes, Anna (14 May 2015). "The Underground Art of the Insult". The New York Times. Archived from the original on 16 May 2015.
- ^ a b c "What Does 'Throw Shade' Mean?". Merriam-Webster. Retrieved 2016-06-02.
- ^ Austen, Jane (1814). Mansfield Park. London: Thomas Egerton. p. 130.
- ^ a b Hawley, John C. (2008). LGBTQ America Today: An Encyclopedia, Volume 1. New York: Greenwood Press. pp. 1201–1202.
- ^ Corey, Dorian (1990). Interview in Jennie Livingston, Paris Is Burning.
Brown, Kara (17 December 2014). "Shade Court Is in Session". Jezebel.
Lopez, Linette (4 May 2015). "This is where the expression 'throw shade' comes from". Business Insider.
- ^ Rose, Tricia (1994). "Nobody Wants a Part-Time Mother: An Interview with Willi Ninja". In Ross, Andrew; Rose, Tricia (eds.). Microphone Fiends: Youth Music & Youth Culture. New York and London: Routledge. p. 174.
- ^ Goodwin, Barbara S. (4 July 1993). "A Hair-Driven Administration". The New York Times.
- ^ Johnson, E. Patrick (2003). "SNAP! Culture: a different kind of 'reading'". In Auslander, Philip (ed.). Performance: Critical Concepts in Literary and Cultural Studies, Volume III. Abingdon and New York: Routledge. pp. 178–179.
External links
[edit]- Moore, Darnell L. (March 29, 2013). "Tongues Untied: Shade Culture — Throwing Shade, Reflecting Light". The Huffington Post.
- Rodriguez, Mathew (April 27, 2016). "Merriam-Webster Threw Shade at People Who Don't Know the Word Genderqueer". Mic.com.
- Katy Steinmetz (13 August 2014). "Oxford Dictionary Additions: Hot Mess, Side Boob, Throw Shade". Time. Retrieved 2016-06-02.
Throw shade
View on GrokipediaDefinition and Etymology
Core Meaning and Usage
"Throw shade" refers to the act of subtly or indirectly expressing contempt, disapproval, or disrespect toward a person, often through verbal insinuation, nonverbal cues, or backhanded compliments that imply criticism without overt confrontation.[2] This distinguishes it from direct insults, as the shade-thrower employs ambiguity or wit to allow plausible deniability, requiring the target or observers to infer the negativity.[1] The phrase encapsulates a form of social maneuvering where the insult lands through implication rather than explicit statement, frequently observed in competitive or interpersonal dynamics.[10] In usage, "throwing shade" can manifest verbally, as in sarcastic remarks like "Your new haircut is so unique," which conveys mockery under the guise of praise, or nonverbally via eye-rolling, sighs, or dismissive gestures that signal disdain without words.[11] It often appears in phrases such as "She's throwing shade at his outfit" to describe an instance of such subtle disparagement. The expression implies a calculated delivery, where the shadower demonstrates superiority in perceptiveness or style by highlighting flaws indirectly, a tactic that amplifies its sting through the recipient's realization.[1] Unlike blunt criticism, which risks immediate backlash, throwing shade preserves the thrower's composure while eroding the target's standing among bystanders.[12] Examples illustrate its precision: a comment like "You look good... for someone who just rolled out of bed" qualifies as shade by embedding condescension in feigned approval.[13] Similarly, responding to a success with "Finally got it right, huh?" subtly undermines achievement by suggesting rarity or luck over merit.[13] These instances highlight how shade thrives on context and tone, demanding familiarity with the target to maximize impact without crossing into outright hostility.[14] The term's application remains consistent across casual conversations, where it denotes this oblique contempt, underscoring its role as a linguistic tool for veiled rivalry.[15]Linguistic Roots and Evolution
The phrase "throw shade" derives from the slang term "shade," denoting oblique contempt or disrespect, which originated in African American Vernacular English (AAVE) amid the underground ballroom culture of Harlem, New York City, during the 1980s.[15] This metaphorical usage evokes casting a shadow to subtly undermine or belittle, contrasting with overt insults known as "reading" in the same subculture.[3] The verb "throw" implies the deliberate projection of this disdain, often through nonverbal cues like eye-rolling or pointed silence, or indirect verbal barbs that imply rather than declare flaws.[4] Earliest documented explanations of the concept appear in Jennie Livingston's 1990 documentary Paris Is Burning, where veteran performer Dorian Corey defines shade as a refined diss: "I don't tell you you're ugly... because everybody is not going to have to tell you because you know you're ugly," emphasizing its indirect, knowing quality over blunt confrontation.[3] While "shade" as subtle disparagement predates the full phrase in AAVE oral traditions, "throw shade" crystallized as a fixed expression within drag houses' competitive "battles," where linguistic precision served social survival and status assertion in marginalized communities.[15] Linguistically, the phrase's evolution mirrors AAVE's pattern of innovative verb-noun compounding for expressive nuance, adapting everyday imagery—like literal shade providing cover or evasion—to interpersonal dynamics.[4] By the early 2000s, it permeated broader urban slang via hip-hop lyrics and reality television, transitioning from niche vernacular to pan-cultural idiom. Dictionaries formalized it in the 2010s, with Merriam-Webster entering "throw shade" in February 2017 as "to express contempt or disrespect for someone publicly especially by subtle or indirect insults or criticisms."[16] This mainstreaming retained the core indirectness but diluted some subcultural specificity, as evidenced by its application in non-competitive contexts like celebrity commentary or social media snark.[15]Origins in Subcultural Contexts
Ballroom and Drag Culture Foundations
Ballroom culture, an underground subculture primarily among Black and Latino gay, bisexual, and transgender individuals in New York City, formalized in the late 1960s and early 1970s as participants organized into "houses" that functioned as surrogate families offering social and emotional support amid widespread marginalization.[17] The House of LaBeija, credited as the first such house, was established around 1970 by Crystal LaBeija following her dissatisfaction with racial bias in existing drag pageants, where she had competed since the 1960s.[17] These houses, led by "mothers" or "fathers," hosted competitive "balls" featuring categories such as voguing—a stylized performance mimicking high-fashion poses—and "realness," where participants aimed to pass as mainstream societal ideals like executives or supermodels.[18] Competitions emphasized creativity, poise, and strategic one-upmanship, with houses battling for prestige rather than monetary prizes, though events drew hundreds of attendees by the mid-1970s.[17] Drag culture, involving theatrical performances that exaggerate feminine or masculine traits through clothing, makeup, and mannerisms, intersected deeply with ballroom as many house members were drag performers seeking visibility and validation outside traditional venues.[18] While drag traces to 19th-century Harlem balls, its integration into house systems amplified competitive elements, turning performances into communal rituals of survival and expression for those facing poverty, discrimination, and the AIDS crisis in the 1980s.[17] Key figures like Willi Ninja, founder of the House of Ninja, elevated voguing as a nonviolent combat form, incorporating angular poses derived from 1960s model poses to assert dominance.[18] Within these foundations, "throwing shade" emerged as a core communicative tactic in the early 1970s, denoting subtle, often nonverbal expressions of contempt or superiority—such as eye rolls, sighs, or implied critiques—deployed during balls to undermine rivals without escalating to physical conflict.[8] Distinct from "reading," which involves direct, witty verbal roasts, shade prioritized insinuation to maintain decorum while signaling disdain, reflecting the subculture's emphasis on psychological savvy over overt aggression.[18] This practice, integral to voguing battles where the most effective shade often determined winners, fostered a lexicon of indirect power dynamics suited to environments of limited resources and high stakes.[8] By the 1980s, as houses proliferated (e.g., House of Xtravaganza in 1982), shade became emblematic of ballroom's ritualized competition, embedding resilience through layered social critique.[18]Early Documentation and Key Figures
The practice of throwing shade emerged within New York City's underground ballroom culture, a competitive scene primarily among Black and Latino LGBTQ+ individuals that gained structure in the early 1970s.[8] This subculture, evolving from earlier drag balls dating back to the 1920s, emphasized performative categories where participants "read" rivals through witty, indirect insults to assert superiority without direct confrontation.[17] Shade represented an advanced, subtler form of this verbal sparring, often integrated into voguing battles where gestures and poses conveyed disdain non-verbally.[19] The earliest widespread documentation of "throw shade" as a distinct phrase occurred in the 1990 documentary Paris Is Burning, directed by Jennie Livingston, which captured late-1980s ballroom life through interviews and footage of events hosted by houses like LaBeija and Xtravaganza.[3] Filmed between 1985 and 1989, the film preserved shade's role in house rivalries, portraying it as a survival tactic amid socioeconomic marginalization and HIV/AIDS devastation, with over 70 participants featured, many of whom embodied the term through on-screen demonstrations.[20] Prior oral histories and scene accounts suggest the expression circulated internally in the 1980s, but Paris Is Burning provided the first visual and explanatory record, influencing its recognition beyond subcultural confines.[21] Key figures in early shade documentation include Dorian Corey, a veteran drag performer and mother of the House of Corey, whose interview in Paris Is Burning offered the phrase's canonical definition: shade as an evolved, implicit insult where "I don't have to tell you you're ugly... but I don't have to tell you, because everyone is intelligent enough to figure it out."[3] Corey, active in Harlem's scene since the 1970s, distinguished shade from overt "reading" (direct roasts), emphasizing its reliance on cultural intuition and nonverbal cues like eye-rolling or poised dismissal.[22] Other pivotal personalities, such as Pepper LaBeija—founder of the House of LaBeija in 1972 and a commentator in the documentary—exemplified shade in practice through house leadership and ball emceeing, fostering environments where subtle disses built status hierarchies.[23] These individuals, often house "mothers" or performers, transmitted shade as a tool for resilience and artistry in balls attended by hundreds weekly during the era.Popularization and Mainstream Adoption
Influence of Media and Entertainment
The 1990 documentary Paris Is Burning, directed by Jennie Livingston, played a pivotal role in exposing the term "throw shade" to audiences beyond ballroom culture by featuring explanations from participants like Dorian Corey, who distinguished shade as subtle disrespect contrasting with overt "reading."[3] The film documented New York City's underground drag balls in the late 1980s, where shade-throwing served as a non-violent form of competition, influencing subsequent media portrayals of queer subcultures.[24] RuPaul's Drag Race, which premiered on Logo in 2009, further propelled the phrase into mainstream lexicon through recurring segments encouraging contestants to "read" and throw shade at each other, often in dedicated "reading" challenges that highlighted witty, indirect insults.[25] The show's global popularity, with seasons attracting millions of viewers and spawning international spin-offs, integrated shade-throwing as a core element of drag performance, contributing to the Oxford English Dictionary's addition of "throw shade" in 2016.[26] This exposure normalized the term in reality television, where it evolved from subcultural ritual to a staple of competitive banter. Other entertainment formats, including music videos and celebrity interviews, amplified adoption; for instance, artists drawing from ballroom aesthetics referenced shade in lyrics and public feuds, embedding it in pop discourse by the mid-2010s.[20] Reality series beyond drag, such as those featuring interpersonal drama, adopted the phrase to describe veiled criticisms, reflecting media's role in diluting its original contextual precision for broader accessibility.[4]Expansion into Broader Pop Culture
The phrase "throw shade" permeated broader segments of pop culture in the mid-2010s, extending beyond drag and ballroom influences into music, celebrity rivalries, and reality television formats appealing to general audiences. Its application in these domains often described subtle disses or competitive banter, as media outlets began routinely employing the term to analyze high-profile interactions. For instance, during the 2015 American Music Awards, Nicki Minaj's performance of "Anaconda" was widely interpreted as throwing shade at Jennifer Lopez, highlighting tensions over industry recognition and performance styles.[27] This event exemplified how the slang entered mainstream award show discourse, detached from its subcultural roots.[3] In music, artists across genres incorporated "throw shade" into lyrics to evoke rivalry or dismissal, signaling the term's lexical integration. Rapper Travis Scott referenced it directly in his 2023 track "WAY BACK" from the album Utopia, rapping, "It's summertime, why they tryna throw shade?"—a line addressing external criticisms amid career successes.[28] Similarly, country music feuds have invoked the phrase, with artists using songs to subtly critique peers, as documented in analyses of genre-specific diss tracks from the 2020s.[29] These usages reflect a shift toward verbal subtlety in hip-hop and pop diss culture, paralleling but distinct from overt "beef."[1] Reality TV series like The Real Housewives franchise accelerated its spread by featuring cast members accusing each other of shade in interpersonal conflicts, normalizing the term for non-LGBTQ+ viewers by the early 2010s.[20] The Oxford English Dictionary's inclusion of "throw shade" in 2016 underscored this broader acceptance, attributing part of its momentum to pop culture saturation via shows like RuPaul's Drag Race while noting spillover into everyday celebrity commentary.[26] By then, figures unaffiliated with queer subcultures, such as Taylor Swift, had lyrics and statements retroactively framed as shade-throwing, further embedding it in fan-driven pop analysis.[12]Contemporary Usage and Variations
Digital and Social Media Applications
In digital and social media, throwing shade manifests primarily through indirect, deniable communications that exploit platform affordances for subtlety and virality. On X (formerly Twitter), subtweeting—posting veiled criticisms without tagging the subject—enables users to imply contempt via ambiguous phrasing, often amplified by algorithmic retweets and follower speculation.[12] This method, which surged in the 2010s alongside the platform's growth, preserves the art's core indirectness while leveraging brevity; for example, a 2016 exchange in the Taylor Swift-Kanye West feud involved tweets and Snaps interpreted as mutual shade, drawing millions of engagements.[30][31] Instagram facilitates shade via image captions that pair visuals with sarcastic or backhanded remarks, such as implying inferiority through feigned praise, which users compile into shareable lists for emulation.[32] These posts, often timed to coincide with targets' activities, encourage audience participation in decoding intent, as evidenced by recurring trends in celebrity rivalries like Nicki Minaj's 2018 responses to Cardi B, where captions fueled speculation without explicit confrontation.[31] TikTok extends shade into performative formats, with users embedding insults in dances, lip-syncs, or reaction videos that use gestures or edited clips for layered criticism, as seen in viral "throwing shade" challenges starting around 2022. This visual emphasis aligns with the term's drag origins, where nonverbal cues dominate, but digital iteration risks dilution through overt trends; data from platform analytics indicate such content garners high view counts—e.g., over 25 million related posts by 2023—yet often blurs into direct roasts, prompting debates on authenticity.[33][12]Regional and Generational Adaptations
In younger generations, particularly Generation Z and Alpha, "throwing shade" has evolved into a digital-first practice, often executed through subtweets, memes, and short-form videos on platforms like TikTok and Twitter (now X), emphasizing layered irony and visual cues over verbal delivery alone.[12] This adaptation amplifies its subtlety, allowing plausible deniability via emojis or indirect references, as seen in viral challenges where users layer insults under humorous facades.[12] In contrast, millennial usage, peaking in the 2000s and 2010s, relied more on in-person or early social media contexts influenced by shows like RuPaul's Drag Race, with less emphasis on algorithmic virality.[34] Older generations, such as Gen X and boomers, exhibit lower familiarity with the phrase itself, often defaulting to direct criticism or regional idioms for similar effects, though exposure via mainstream media has increased awareness without widespread adoption.[35] Regionally, the American-originated term has diffused into other English-speaking areas like the UK and Australia through global media, retaining its core meaning of indirect disrespect but blending with local rhetorical styles.[36] In the UK, for instance, it coexists with traditions of dry wit and sarcasm, where "throwing shade" might manifest as understated irony in public discourse, as discussed in BBC language segments.[37] Beyond Anglophone contexts, analogous practices persist without direct phrase adoption, reflecting cultural preferences for veiled critique:| Country | Equivalent Practice | Key Characteristics |
|---|---|---|
| UK | Dry wit/sarcasm | Irony delivered in reserved tones to mock subtly.[12] |
| Japan | Tatemae vs. Honne | Polite facades masking authentic disdain.[12] |
| Nigeria | Side-talk/coded talk | Indirect references via parables or allusions.[12] |
| India | Proverbs/idioms | Passive-aggressive jibes embedded in cultural sayings.[12] |
