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Timothy Lee Reid Sr. (born December 19, 1944) is an American actor, comedian and film director best known for his roles in prime time American television programs, such as Venus Flytrap on WKRP in Cincinnati (1978–82), Marcel "Downtown" Brown on Simon & Simon (1983–87), Ray Campbell on Sister, Sister (1994–99) and William Barnett on That '70s Show (2004–06).[1][2]

Key Information

Reid also starred in a CBS series, Frank's Place, as a professor who inherits a Louisiana restaurant. Reid is the founder and president of Legacy Media Institute, a non-profit organization "dedicated to bringing together leading professionals in the film and television industry, outstanding actors, and young men and women who wish to pursue a career in the entertainment media".[3]

Early years

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Reid was born in Norfolk, Virginia, and raised in the Crestwood area of Chesapeake, formerly Norfolk County, Virginia. He is the son of William Lee and Augustine (née Wilkins) Reid. He had experienced segregation growing up in Norfolk, the majority of businesses around him being black-owned.[4][1] He earned his Bachelor of Business Administration degree at Norfolk State College in 1968. Reid also became a member of Alpha Phi Alpha fraternity. After graduation, he was hired by Dupont Corporation, where he worked for three years.[5]

Reid's entertainment career also began in 1968. He and insurance salesman Tom Dreesen met at a Junior Chamber of Commerce meeting near Chicago.[6] They were "put together to promote an anti-drug program in the local schools" and, prompted by a comment from a child, decided to form a comedy team.[6] The team, later billed as "Tim and Tom", was the first interracial comedy duo. Years later, Reid and Dreesen wrote a book about those years called Tim & Tom: An American Comedy in Black and White (2008), co-written with sports writer Ron Rapoport.[7][8]

Television acting career

[edit]

Reid started out on the short-lived The Richard Pryor Show in 1977. Reid starred as DJ "Venus Flytrap" on the hit CBS sitcom WKRP in Cincinnati from 1978-1982, in what is perhaps his best known TV role. He reprised his role in a 1992 episode of the sequel series The New WKRP in Cincinnati.

Reid starred as Lieutenant Marcel Proust "Downtown" Brown on the CBS detective series Simon & Simon from 1983-1987. In 1988, Reid won an award from Viewers for Quality Television Awards as "Best Actor in a Quality Comedy Series" in CBS comedy Frank's Place (1987-1988). In 1988, the same role earned him an Image Award for "Outstanding Lead Actor in a Comedy Series",[9] but the series was short-lived as was his subsequent CBS series Snoops (1989-1990).

Reid played the adult Mike Hanlon in the 1990 television mini-series adaptation of Stephen King's epic horror novel It. He made an appearance as Sgt. Ray Bennett of the Seacouver Police Department in three first-season episodes of Highlander: The Series from 1992-1993. Reid had a starring role in the series Sister, Sister as Ray Campbell for the entire six-season run from 1994–1999. On April 13, 2009, he appeared opposite former Sister, Sister co-star Tamera Mowry on the short-lived ABC Family series Roommates as Mr. Daniels. Reid had a recurring role on That '70s Show as William Barnett from 2004 to 2006.[10]

Directing

[edit]

Reid has directed various television programs, as well the 1996 film Once Upon a Time...When We Were Colored, based on a similarly titled memoir by Clifton L. Taulbert. Reid directed and adapted a children's TV show called Bobobobs that aired in the late 1980s. He is the creator of Stop the Madness, an after-school special video in the fight against drugs, recorded on December 11, 1985.[11]

New Millennium Studios

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Tim and Daphne Maxwell Reid built New Millennium Studios in 1997. Located in Petersburg, Virginia, the 57.4-acre site with its 14,850-square-foot sound studio was both the only Black-owned film studio in the United States since the 1930s, and also one of the largest independent film studios outside of Hollywood.

New Millennium Studios was used in dozens of movie and television productions, including scenes from the 2001 film Hearts in Atlantis of the Stephen King book of the same name; parts of 2000's The Contender and elements of Steven Spielberg's 2012 film Lincoln were all shot there. The Reids also produced feature films of their own.

Due to "a lack of incentives in the state" to bring film production to Virginia, the Reids sold the property in March 2015 for $1.475 million to Four Square Property Management LLC, a company formed by Four Square Industrial Constructors, based in Chester, Virginia.[12]

Personal life

[edit]
Daphne and Tim Reid in 1997

In 1966, Reid married Rita Ann Sykes; they divorced on May 9, 1980. They have two children together: Timothy II (born 1968) and Tori Reid (born 1971). On December 4, 1982, he married actress Daphne Maxwell Reid.

In July 2011, Reid was named to the board of directors of the American Civil War Center at Tredegar Iron Works.[13] On May 10, 2014, Reid received a Virginia Commonwealth University honorary doctorate for his many outstanding and distinguished contributions after he delivered a commencement speech.

During the 1980s and 1990s, Reid served on the advisory board of the National Student Film Institute. A native Virginian, Reid resides in Glenshellah, Portsmouth, Virginia.[14][15]

Filmography

[edit]
Year Film Role Notes
1974 That's My Mama Rev. Armbruster Episode:"Clifton's Persuasion "
1976 Mother, Jugs & Speed Unity Dispatcher uncredited
1976 Rhoda Kitchen Helper Episode: "Guess Who I Saw Today"
1977 Fernwood 2 Night Matthew Johnson Episode: "#1.43"
1977 The Richard Pryor Show Blind Man Episode: "#1.2"
1977 Lou Grant TV Cameraman Episode: "Hostages"
1977 What's Happening!! Dr. Claymore Episode: "It's All in Your Head"
1977 Maude Policeman Episode: "Maude's Christmas Surprise"
1978 ABC Weekend Specials Tillson Episode: "Little Lulu"
1978–1982 WKRP in Cincinnati Venus Flytrap 83 episodes
1979 You Can't Take It with You Donald TV movie
1982 Benson Russell DuBois Episode: "Thy Brother's Keeper"
1983 Teachers Only Michael Horne 13 episodes
1983–1987 Simon & Simon Det. Marcel 'Downtown' Brown 79 episodes
1985 Code Name: Foxfire unknown Episode: "Robin's Egg Blues"
1987 Matlock Danny Miller Episode: "The Court-Martial: Part 1 and 2"
1987–1988 Frank's Place Frank Parish 22 episodes
NAACP Image Award for Outstanding Actor in a Comedy Series
TCA Award for Outstanding Achievement in Comedy (shared with Hugh Wilson)
VQT Award for Best Actor in a Quality Comedy Series
Nominated-Golden Globe Award for Best Television Series – Musical or Comedy
Nominated-Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series
Nominated-Primetime Emmy Award for Outstanding Comedy Series
1989 Dead Bang Chief Dixon
1989–1990 Snoops Chance Dennis 13 episodes
1990 The Fourth War Lt. Col. Clark
1990 Perry Mason: The Case of the Silenced Singer Jack Barnett TV movie
1990 Stephen King's It Mike Hanlon TV miniseries
1991 Zorro Dr. Lorenzo Lozano Episode: "Wicked, Wicked Zorro"
1992 Just Deserts Scott Waring TV pilot episode
1992 The New WKRP in Cincinnati Venus Flytrap Episode: "Venus, We Hardly Knew Ya"
1992 Mastergate Chip Chatworth TV movie
1992 You Must Remember This Joe TV movie
1992–1993 Highlander: The Series Sgt. Bennett 3 episodes
1993 Say a Little Prayer Thug
1994–1999 Sister, Sister Ray Campbell 114 episodes
1994 Race to Freedom: The Underground Railroad Frederick Douglass
1995 Simon & Simon: In Trouble Again Downtown Brown TV movie
1995 Out-of-Sync Det. Wilson
1996 Once Upon a Time...When We Were Colored N/a Debut as a film director
1997 Touched by an Angel Buddy Baker Episode: "Last Call"
1998 Linc's N/a As creator and co-executive producer
2000 Alley Cats Strike Mayor Jeffery "Jeff" McLemore Disney Channel Original Movie
2002 Las Vegas Warrior Doorman 2
2003 You Wish! Larry Pendragon Disney Channel Original Movie
2003 For Real Mac Also director
2004–2006 That '70s Show William Barnett 9 episodes
2005 Preaching to the Choir Prophet
2005 The Reading Room Douglas TV movie
2006 That's So Raven Sheriff Jefferson Episode: "Driving Miss Lazy"
2007 Trade Hank Jefferson
2009 Roommates Mr. Stanley Daniels Episode: "The Break-In"
2010 The Cost of Heaven Richard Ginyard
2010–2012 Treme Judge John A. Gatling 4 episodes
2012 The Soul Man Henry Episode: "Loving Las Vegas"
2013 Troop 491: The Adventures of the Muddy Lions Pastor Brown
2013 Habeas Corpus Ray Senior Short film
2016 By the Grace of Bob JJ Barnes
2016 Limitless Astrophysicist Sturgeon Reid Episode: "Close Encounters"
2016 Tri Miles
2016 93 Days Dr. Adeniyi Jones
2016 Chasing Waterfalls Quincy TV movie
2016 The Rooftop Christmas Tree Dale Landis TV movie
2016 Crushed Russell Black TV movie
2017–2018 Greenleaf Bishop Lionel Jeffries 5 episodes
2017–2018 Me, Myself & I Older Darryl 3 episodes
2018 Love Is_ "Wiser" Sean Episode: "(His) Answers"
2018 My Christmas Inn Perry Taylor TV movie
2019 Grey's Anatomy Julian Episode: "I Walk the Line"
2019 Radio Christmas Garrett TV movie
2019 Dolly Parton's Heartstrings Kendal Hooks Episode: "If I Had Wings"[16]
2019 Check Inn to Christmas Blake TV movie
2019 Baking Christmas Phillip TV movie
2020 A Welcome Home Christmas General O'Toole TV movie
2021 Swagger Clyde Sawyer 3 episodes
2022 A New Orleans Noel Marcel Lirette TV movie
2024 Stream Dave Burham [17]

References

[edit]
[edit]
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Tim Reid

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from Grokipedia
Timothy Lee Reid (born December 19, 1944) is an American actor, , director, and recognized for his pioneering roles depicting professional, non-stereotypical characters in network television during the and . Born in , Reid rose to prominence as Venus Flytrap on the WKRP in Cincinnati (1978–1982), a role that showcased his comedic timing and contributed to the series' cultural impact on broadcast history. He followed with the detective character Lieutenant Downtown Brown on Simon & Simon (1981–1988), appearing in over 150 episodes, and starred as Professor Nathan Williams in Frank's Place (1987–1988), earning two Primetime Emmy nominations for Outstanding Lead Actor in a Comedy Series and Outstanding Comedy Series as . Beyond acting, Reid directed the independent film Once Upon a Time...When We Were Colored (1995), drawing from his Southern upbringing to portray mid-20th-century life, and co-founded New Millennium Studios in , in 1997 with his wife, actress , creating the state's first full-service film production facility owned by to foster independent . Reid has consistently emphasized storytelling that highlights everyday experiences and historical contributions, establishing the Legacy Media Institute in 2009 to train filmmakers in authentic narrative techniques amid industry biases toward formulaic representations.

Early Life and Education

Childhood and Family Background

Timothy Lee Reid was born on December 19, 1944, in , to William Lee Reid, a taxi driver, and Augustine (née Wilkins) Reid. His parents separated prior to his birth, and he was raised by his mother in a working-class section of Norfolk characterized by poverty and under . Until the age of nine, Reid lived primarily with his mother, during which time family storytelling traditions—instilled by his grandmother, who operated a —played a significant role in his early development. After becoming involved with a delinquent as a child, he relocated to live with his biological father in , an experience that provided greater structure amid the ongoing challenges of segregation and limited opportunities for families in the region. Reid has described this period as formative, marked by direct encounters with systemic , including segregated schools and public facilities, which heightened his awareness of social injustices from an early age.

Academic and Pre-Acting Pursuits

Reid attended in , graduating in 1968 with a degree in business and marketing. Following his education, he relocated to , where he worked as a marketing representative for the Corporation, becoming one of the first individuals in that role at the company. In 1971, Reid co-founded the interracial comedy duo Tim and Tom with comedian , performing stand-up routines nationally through 1975, often in conjunction with anti-drug awareness programs. These performances, which included tours with acts like , represented his initial foray into entertainment while still engaged in corporate sales.

Acting Career

Early Television Roles

Reid's entry into professional television acting occurred in 1976, shortly after relocating to , where he secured initial guest spots on established series. His debut appearance was in the summer variety program Easy Does It... Starring , a short-lived replacement show hosted by singer Frankie Avalon that featured musical performances and comedy sketches from July to September 1976. Later that year, on December 6, 1976, he portrayed a kitchen helper in the episode "Guess Who I Saw Today?", a sitcom centered on the life of post-. In 1977, Reid continued building credits with variety and sketch work. He appeared on The Marilyn McCoo & Hour, an musical variety series starring the husband-and-wife duo from , which ran for four episodes that summer. More notably, he joined the ensemble cast of , a short-lived program created by and starring comedian . Airing from August 30 to October 4, 1977, across four episodes, the series showcased Pryor's raw humor and but struggled with network and low ratings, leading to its quick cancellation. These formative roles, often in supporting or ensemble capacities amid Reid's transition from regional theater and , provided exposure in an industry dominated by limited opportunities for Black actors during the era. Reid has credited the Pryor show in particular for honing his comedic timing and opening doors to scripted series, though specific episode contributions from these early gigs remain sparsely documented beyond cast listings. No major recurring parts emerged prior to 1978, but the cumulative visibility from these appearances positioned him for larger opportunities.

Breakthrough and Iconic Series Roles

Reid's breakthrough role arrived in 1978 when he was cast as Gordon Sims, better known as Venus Flytrap, the suave nighttime disc jockey on the CBS sitcom WKRP in Cincinnati, which aired from September 1978 to October 1982 across four seasons and 90 episodes. The character, a Vietnam War veteran with a philosophy degree who moonlighted as a radio host, showcased Reid's comedic timing and charisma, marking his transition from supporting roles to a lead ensemble position in a critically acclaimed ensemble comedy. This performance earned Reid widespread recognition, with the series' cult status stemming from its satirical take on radio broadcasting and character-driven humor, where Venus Flytrap became a fan favorite for episodes like the 1979 Thanksgiving turkey drop storyline. Reid later reprised the role in the syndicated revival The New WKRP in Cincinnati from 1991 to 1993, appearing in multiple episodes that built on the original's legacy. Following WKRP, Reid starred as Dr. Henry Ellison in the CBS series Frank's Place (1987–1988), a 22-episode dramedy about a Harvard professor inheriting a New Orleans soul food restaurant, blending cultural authenticity with lighthearted narratives on race and Southern life. The show received two Emmy nominations, including one for Outstanding Comedy Series, highlighting Reid's ability to anchor a program that emphasized mature storytelling for Black audiences without relying on stereotypes. Reid not only led the cast but also contributed as a writer and director, influencing its creative direction toward realistic portrayals of African American experiences. Reid's iconic television presence extended to recurring roles that reinforced his versatility, such as Victor Sims, the laid-back uncle and occasional guardian, on Sister, Sister from 1994 to 1999, appearing in over 50 episodes of the family-oriented sitcom starring Tia and Tamera Mowry. Earlier, he had notable appearances as Lt. Abrahams on Simon & Simon (1981–1988), contributing to the private investigator series' procedural appeal across its eight seasons. These roles solidified Reid's reputation for portraying intelligent, multifaceted Black male characters in mainstream network television during the 1980s and 1990s.

Later Acting Appearances

Reid portrayed librarian Mike Hanlon, one of the protagonists confronting childhood trauma, in the 1990 CBS two-part miniseries It, adapted from Stephen King's 1986 novel. He reprised his iconic role as Venus Flytrap in the syndicated revival The New WKRP in Cincinnati, which aired from 1991 to 1993. From 1994 to 1999, Reid starred as Ray Campbell, the adoptive father and uniformed security officer who becomes guardian to reunited twins Tia and Tamera, in the family sitcom Sister, Sister, which ran for six seasons on ABC and The WB. The series averaged strong ratings, particularly among young audiences, and featured Reid alongside Jackée Harry as Lisa Landry. In the 2000s, Reid took on recurring supporting roles, including William Barnett, a neighbor and friend to the Forman family, on from 2004 to 2006. He appeared as the character Swiss, a veteran jazz musician, in multiple episodes of HBO's Treme in 2010. Guest appearances included episodes of , , , and . Reid's later film work encompassed dramatic roles such as Mr. Jenkins in the independent drama Once Upon a Time... When We Were Colored (1995), a set in rural . He played the father in the thriller (2007), addressing . In 2016, he appeared as Dr. Adeniyi Jones in , a about the 2014 outbreak in . More recently, Reid has featured in faith-based and holiday television movies, including A Welcome Home Christmas (2018) as Reverend Clay, My Christmas Inn (2018), and Holiday Breakup (2016). These roles reflect his continued presence in family-oriented programming into the .

Directing and Producing Work

Transition to Behind-the-Camera Roles

Reid's transition to behind-the-camera roles commenced in 1987, amid his ongoing acting commitments, as he sought expanded creative influence following prominent on-screen appearances in series like and . That year, he co-created, wrote, produced, and starred in the CBS comedy-drama , portraying Frank Parrish, a widowed English professor who inherits and operates a restaurant in New Orleans' Seventh Ward. The program, which aired 22 episodes from September 14, 1987, to March 22, 1988, blended humor with cultural exploration of African American life in the South, earning Reid an Image Award for Outstanding Lead Actor in a Comedy Series and two Emmy nominations for Outstanding Lead Actor in 1988. This multifaceted involvement in represented Reid's deliberate pivot toward production and writing, driven by a desire to shape narratives depicting Black experiences more authentically and positively, rather than relying solely on acting opportunities controlled by network executives. A pivotal post-series conversation with chairman reinforced this shift, prompting Reid to prioritize content creation and invest personally in projects to counter limited industry representation. While continuing to act, including in Sister, Sister (1994–1999) where he also produced, Reid's executive producing credit on established a foundation for subsequent ventures, such as co-founding New Millennium Studios in 1997 with his wife, , to foster independent filmmaking. Reid's early foray into directing aligned with this period, beginning with television projects like animated series in 1987, though his feature directorial debut came later with Once Upon a Time...When We Were Colored in 1995, adapted from Clifton Taulbert's and produced through his company. These steps underscored a strategic evolution from performer to multifaceted creator, emphasizing in media production amid Hollywood's prevailing constraints on diverse .

Frank's Place and Creative Achievements

Frank's Place, a comedy-drama series that premiered on on September 14, 1987, and concluded on May 2, 1988, after 22 episodes, starred Tim Reid as Frank Parrish, a Boston-based English professor who inherits and reluctantly manages his late father's Creole restaurant, Chez Louisiane, in New Orleans. Co-created by Reid and Hugh Wilson, the series departed from conventional formats by integrating serialized dramatic elements with humor, exploring themes of cultural dislocation, racial dynamics, class differences, and Southern community life through an authentic lens of African American experiences in the post-Civil Rights era. Reid's multifaceted involvement elevated the production: as co-executive producer alongside Wilson, he directed multiple episodes, contributed to script development, and ensured the show's commitment to realistic, non-stereotypical depictions of characters, drawing from on-location filming in New Orleans to capture Creole culture and dialect without caricature. This hands-on approach marked Reid's transition to a creative force behind the camera, allowing him to infuse personal vision into narratives that prioritized nuanced storytelling over formulaic tropes, such as Parrish's intellectual clashes with the restaurant's eccentric staff and patrons. Critically, the series garnered widespread praise for its innovative blend of genres and substantive social commentary, earning a nomination for the 1988 Primetime Emmy Award for Outstanding Comedy Series, as well as Golden Globe nominations for Best Television Series – Musical or Comedy and Best Actor for Reid. It tied for the Television Critics Association's 1988 Outstanding Achievement in Comedy award and secured Reid a Viewers for Quality Television award for Best Actor in a Quality Comedy Series, alongside an NAACP Image Award recognizing its positive portrayal of Black Americans. Despite these honors, low Nielsen ratings—averaging around 12-15 million viewers per episode—led to its cancellation, a decision Reid attributed in part to network discomfort with the finale's thematic boldness, as relayed by CBS board member Walter Cronkite. The show's legacy endures as a benchmark for culturally resonant television, later ranked third on TV Guide's 2013 list of programs "Cancelled Too Soon" for its ahead-of-its-time authenticity.

Other Directorial and Producing Projects

Reid made his feature film directorial debut with Once Upon a Time... When We Were Colored (1995), directing the adaptation of Clifton Taulbert's memoir depicting African American life in the Jim Crow South, which received critical acclaim for its nostalgic portrayal and ensemble cast including and . He followed with Asunder (1998), a starring as a man unraveling under marital strain, for which Reid also served as producer. In 2003, Reid directed, co-wrote, and starred in , a comedy updating the Pygmalion story to a hip-hop context, produced at his New Millennium Studios with his wife Daphne Reid as executive producer. Beyond directing, Reid produced independent films such as Out-of-Sync (1995), a about a rapper's descent amid club scene pressures starring , and Spirit Lost (1996), a supernatural thriller directed by Neema Barnette featuring . He executive produced the NBC sitcom Linc's (1998), a 22-episode series co-starring Daphne Reid as owners of a , bar, marking the inaugural production of his studio. Additional producing roles include executive producer on the TV movie About Sarah (1998), executive producer on the CBS miniseries Blue Moon (2000) based on Luanne Rice's novel, co-producer on the film (2000), and co-producer on Troop 491: The Adventures of the Muddy Lions (2013), a about a Boy Scout troop.

Business and Entrepreneurial Ventures

Founding of New Millennium Studios

In 1997, actor Tim Reid co-founded New Millennium Studios with his wife, actress , establishing Virginia's first full-service film production facility outside Hollywood. The studio was constructed on a 60-acre site in , approximately 25 miles south of Richmond, with Reid serving as founder and president. The project was financed through a combination of Reid's personal investment and contributions from a group of local investors, aiming to create a hub for , television, and media production in the state. began that year, and the facility officially opened on July 12, 1997, featuring soundstages, production offices, and support infrastructure to attract projects and foster local talent development. Reid's motivation stemmed from his experiences in Hollywood, seeking to bring production opportunities to his home state and promote self-reliant filmmaking independent of coastal industry dominance.

Challenges and Closure of the Studio

Despite initial successes in attracting productions and injecting $15 million into Petersburg's in its first year, New Millennium Studios encountered persistent financial hurdles, including multiple judgments in Petersburg Circuit Court for unpaid property tax liens. The facility's substantial operational costs—encompassing constant maintenance for its 14,850-square-foot soundstage and supporting infrastructure on nearly 60 acres—demanded steady bookings to remain viable, a threshold rarely met amid fluctuating industry demands. Virginia's film incentive programs lagged behind those in competing states, deterring major projects and exacerbating revenue shortfalls; noted that the lack of such subsidies rendered large-scale studio management "financially draining." Evolving production trends, including a shift toward digital and location-independent , further diminished the studio's appeal for traditional shoots. These pressures culminated in the Reids' decision to sell the property in early for $1.5 million to local developers, effectively ending studio operations after more than 18 years. Tim Reid confirmed the transaction, attributing it to unsustainable economics rather than abandonment of the venture's mission to empower independent filmmakers. The sale highlighted broader challenges for regional studios reliant on state support, though the Reids retained and lessons from the enterprise for future initiatives.

Legacy Media Institute and Recent Initiatives

Tim Reid founded the Legacy Media Institute in 2009 as a non-profit 501(c)(3) organization dedicated to training emerging filmmakers worldwide and connecting them with established professionals in the film and television industries. The institute's mission emphasizes equipping the next generation of storytellers with practical skills to navigate the entertainment business, fostering authentic representation and self-reliant narratives amid perceived industry biases toward formulaic content. Key programs have included intensive , such as a 2015 two-week collaboration with the that brought together young filmmakers for hands-on training. In 2016, the institute hosted a filmmakers' in partnership with African Odysseys, focusing on skill-building for participants from diverse backgrounds. Fundraising efforts, including annual cultural fashion showcases featuring international designers, have supported these initiatives, with events resuming after hiatuses to benefit training programs for young talent. Recent initiatives, discussed in Reid's 2021 interview, integrate the institute's training with digital platforms like LGCYTV.com, a streaming service launched during the targeting content for the , to expand access to mentorship and production opportunities. These efforts continue to prioritize questioning media narratives—"What are you saying with the show?"—to promote relatable, independent voices over ideologically driven storytelling.

Personal Life

Marriages and Family

Tim Reid married Rita Ann Sykes in 1966 while in ; the couple had two children before divorcing on May 9, 1980. Their son, Timothy Reid II, was born in 1968, and daughter Tori Reid was born in 1971; both pursued careers in entertainment. Reid met his second wife, actress , during the filming of a television commercial and married her in 1982. As of 2025, Reid and Maxwell Reid have been married for 43 years, forming a blended family that includes Reid's two children and Maxwell Reid's son Christopher Tubbs from her prior marriage.

Philanthropic and Community Involvement

Reid established the Legacy Media Institute in 2009 as a dedicated to training emerging filmmakers worldwide in the business aspects of the entertainment industry. The institute offers mentorship, access to equipment, and studio facilities, particularly inviting students from such as and to participate in hands-on programs even after the sale of his associated New Millennium Studios in 2015. A 1968 alumnus of , where he earned a B.S. in business and marketing, Reid has maintained strong ties to the institution, crediting it for foundational influences in his career and personal life. He featured prominently in the university's "Now Is Our Time" fundraising campaign, appearing in promotional videos to encourage giving and support for educational initiatives. In November 2010, Reid joined the Eta Lambda Chapter of Fraternity, Inc., aligning with its principles of leadership, brotherhood, and service to uplift the Black community. Beyond these efforts, Reid has donated his time to various charitable activities in the community, though specific organizations or monetary contributions remain undocumented in public records. His philanthropic focus emphasizes and positive representation through media education rather than traditional aid distributions.

Public Views and Cultural Commentary

Perspectives on Hollywood and Industry Bias

Tim Reid has criticized Hollywood for perpetuating negative , such as "Uncle Toms, Mammies, [and] violent 'black bucks,'" which he argues dominate media depictions and misrepresent black communities unfamiliar to his own experiences growing up in . He attributes this bias to an industry focus on extremes for ratings, contrasting figures like with portrayals of criminals or welfare dependents, rather than everyday, aspirational black lives. Reid has recounted personal encounters with such bias, including being fired from a television role by a network executive for not acting "black enough" and resisting stereotypical behaviors during auditions. In response, Reid co-founded New Millennium Studios in with his wife in 1997 to produce content under black creative control, stating that "if I was going to control my propaganda, I had to have a studio." He observed that Hollywood withheld support for his independent efforts, fearing that a successful black-owned studio would inspire others to bypass the system: "I saw that Hollywood would no longer support me. I wasn't any threat to the business, but if my studio succeeded, more people would want to do the same." This move allowed projects like the 1996 film Once Upon a Time... When We Were Colored, which depicted positive Southern black family life, contrasting Hollywood's typical narratives. Reid has also challenged the industry's assumption of a monolithic black culture aligned with liberal politics, noting in a 1998 interview promoting his series Linc's that "everyone sees as one thing—liberal, democratic. We all think the same thing," whereas he views Americans as "the most conservative people on the planet." He extends this critique to creators in Hollywood, whom he accuses of producing "our own waste" by conforming to white decision-makers' expectations for acceptance, rather than authentic storytelling: "We tend to write to be brought into the fold." Even in -led comedies like Sister, Sister, Reid pointed out reliance on white producers and writers, limiting diverse perspectives. These views underscore Reid's emphasis on and empirical representation over industry-driven tropes, influencing his later ventures like the Legacy Media Institute and streaming platforms to amplify underrepresented black achievements globally.

Stances on Race, Self-Reliance, and Conservatism

Tim Reid has consistently advocated for portrayals of black Americans emphasizing achievement, family stability, and personal agency, critiquing media narratives that perpetuate dependency or . In a , he expressed a desire to depict "a positive, new image of upper-middle-class black America," featuring characters in sophisticated, aspirational settings rather than stereotypical depictions of or , arguing that such representations could inspire black youth to "sit up and dream" by providing akin to those in classic films. This approach aligns with his admiration for historian , whose philosophy of black and mutual respect Reid has cited as influential in his worldview. Reid's stance on race stresses integration through demonstrated success, positing that visible black prosperity diminishes prejudice. He has described racism as a "500-pound gorilla" rooted in fear, reducible to a "small chimpanzee" via exposure to black competence in diverse fields, such as business ownership or elite social activities like sculling, which he highlighted to counter assumptions of racial incapacity. In projects like the 1995 film Once Upon a Time... When We Were Colored, Reid drew from his segregated Southern upbringing to illustrate community resilience and self-sufficiency, rejecting narratives of perpetual victimhood. He has warned against using race as "an excuse or a reason to be black and out of the system at any point," urging black creators to produce their own content independently of Hollywood's dominant white producers, whom he accused of recycling "our own waste." Central to Reid's philosophy is and personal responsibility, which he frames as essential for black advancement. At a 2007 State of the Black Union panel, he stated, "You control your destiny by your choices," emphasizing individual agency over external blame. This is evident in his production of (1998–2000), which depicted black-owned businesses echoing historical self-sufficiency, and his of New Millennium Studios to enable black filmmakers to "tell your story if you’re capable enough to tell it yourself." Reid attributes black survival to inherent "tenacity and stubbornness and arrogance," advocating family-led efforts to foster youth rather than reliance on institutional fixes. These positions reflect conservative principles of dependency, strong families, and entrepreneurial initiative, though Reid has focused more on cultural production than partisan affiliation. His critiques of Hollywood's subtle biases—such as the scarcity of black writers (2% of the Writers Guild)—underscore a preference for market-driven, self-funded media over subsidized or ideologically driven content, prioritizing non-violent, family-oriented stories over . Through initiatives like the Legacy Media Institute, Reid has mentored emerging black talents to prioritize authentic, uplifting narratives that reinforce communal .

Reception of Views and Associated Debates

Reid's portrayal of political diversity among in the Showtime series (1998–2000), which he co-created and produced, drew attention for challenging the perceived uniformity of black liberal viewpoints. The series depicted a Washington, D.C., bar owned by a conservative Republican (Linc Hayes) alongside liberal counterparts debating issues like school vouchers and , aiming to "explode the myth of this sort of monolithic black culture." Reid explicitly sought to provoke discussion by showing blacks as potentially "more conservative than whites," anticipating backlash including hate mail from groups like the for portraying ideological variance. While the intent was lauded by some for reflecting real intrapersonal debates within black communities, the show's low ratings and limited mainstream traction limited broader discourse, though it underscored tensions over whether such narratives fragment collective advocacy. His emphasis on and positive black imagery, as advanced through New Millennium Studios and the Legacy Media Institute, has been praised in conservative and independent circles for countering Hollywood's reliance on stereotypical or grievance-focused depictions. Reid has argued that these efforts promote agency over dependency, aligning with critiques of industry practices that prioritize commercially safe, often negative, portrayals of black life. However, this perspective has sparked pushback from those who contend it underemphasizes systemic , viewing his independent productions—like films showcasing pre-civil rights era black achievements—as selectively optimistic amid ongoing disparities. Reid's public characterization of Hollywood as "one of the most racist institutions," tied to its resistance to diverse, uplifting black narratives, has fueled associated debates on . Supporters cite empirical underrepresentation in lead roles and funding for non-victimhood stories as evidence, while detractors attribute gaps to audience preferences rather than institutional prejudice. These views, expressed in interviews and through his streaming initiatives like Legacy of a People (launched 2022), highlight ongoing contention over whether self-produced content empowers or isolates black creators from mainstream validation. Despite niche acclaim, mainstream reception remains muted, reflecting broader skepticism toward critiques diverging from dominant progressive framings in entertainment discourse.

Legacy and Impact

Contributions to Black Representation in Media

Tim Reid has advocated for positive portrayals of Black Americans in entertainment, emphasizing in media production to counter Hollywood's prevalent negative of criminality and dysfunction. Through , producing, and directing, he selected and developed projects that depicted Black family life, professional success, and cultural richness, arguing that Black creators must control their own narratives rather than consume degrading content. In 1987, Reid starred in and co-produced Frank's Place, a CBS sitcom in which he portrayed Frank Parrish, a Black English professor who inherits a soul food restaurant in New Orleans, blending comedy with explorations of Southern Black culture, class dynamics, and racial tensions. The series, which aired 22 episodes before cancellation in 1988 despite critical acclaim—including an Emmy for Outstanding Drama Series Editing—featured an of Black actors and highlighted community solidarity and everyday resilience, marking one of the earliest prime-time network shows centered on a Black protagonist in a non-urban, working-class setting. Reid further advanced family-oriented Black representation as Ray Campbell in Sister, Sister (1994–1999), a and sitcom spanning 119 episodes, where he played a single father raising one of reunited identical twin sisters alongside co-parent Lisa Landry. The program showcased stable Black households navigating adolescence, education, and relationships without relying on violence or pathology, contributing to its popularity among young Black audiences and its role in increasing visibility for Black-led family comedies during the . Later, Reid established the Legacy Media Institute in 2011 as a nonprofit to train emerging Black filmmakers in business acumen and storytelling focused on African diaspora achievements, aiming to foster independent content creation beyond mainstream constraints. In 2022, he launched The Legacy of a People Network, a streaming platform dedicated to content celebrating global Black experiences and historical contributions, providing an alternative distribution channel for positive narratives. These initiatives reflect Reid's sustained commitment to media self-reliance, as he has publicly urged Black communities to produce and promote affirming images to shape public perception independently.

Broader Influence and Criticisms

Reid's establishment of the Legacy Media Institute in 2009 has extended his influence beyond acting and production into and for emerging filmmakers, particularly those from underrepresented backgrounds, by offering workshops on business acumen, technical skills, and narrative development outside Hollywood's dominant structures. The nonprofit has facilitated international programs, including collaborations with the for two-week workshops in starting in 2015, where participants produce short films emphasizing positive and diverse African American stories. These initiatives aim to equip creators with tools for independent success, countering what Reid describes as industry reliance on stereotypical portrayals. In 2022, Reid announced Tim Reid's Place, a streaming platform intended to showcase content by black creators, providing an alternative distribution channel to amplify voices marginalized by traditional networks. His productions, such as the 1998 Showtime series , incorporated a range of black perspectives—including a Republican conservative character—to challenge uniform depictions of African American life, reflecting Reid's commitment to broader representation. Criticisms of Reid's career have primarily centered on specific projects rather than personal views, including the 2003 cancellation of the sitcom after four episodes amid reported creative disputes with network executives. Episodes of addressing racial dynamics, such as Venus Flytrap's backstory involving draft resistance, elicited hate mail directed at Reid and co-star in the late . While Reid's advocacy for self-reliant narratives and diverse black conservatism has occasionally clashed with prevailing industry norms, documented backlash remains limited, with no major public controversies tied to his political stances as of 2025.

References

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