Udaari
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Udaari

Udaari (title from Punjabi: اُڈاری; lit: Flight) is an Urdu and Punjabi language social Pakistani television series that was created and co-produced by Kashf Foundation and Momina Duraid for Hum TV. It focused on the social and economic marginalisation of citizens in Pakistani rural society alongside highlighting deep-rooted issues such as child sexual abuse, gender discrimination and violence against women. It was originally aired from 10 April 2016 to 4 September 2016. The show is written by Farhat Ishtiaq and directed by Mohammed Ehteshamuddin. The plot of Udaari centres on the families of two Punjabi villagers Sheedan and Sajida. Sheedan faces discrimination as she is in the performing arts and is looked down upon as belonging to the "Marasis" which is a derogatory term when referring to musicians. Sajda is a widow and a struggling single mother working as a maid for her daughter's upbringing, she decides to marry Imtiaz for her daughter's wellbeing. The story takes a turn when Sheedan's daughter Ameera accuses Imtiaz of sexually harassing her.

Udaari has an ensemble cast with Bushra Ansari as Sheedan, Samiya Mumtaz as Sajida, Urwa Hocane as Ameera, Farhan Saeed as Arsh, Ahsan Khan as Imtiaz, and Hina Altaf Khan/Areesha Ahsan as Zebo. The show is set in the village of Mirpur and urban areas of Punjab.

Udaari received positive reviews from critics and audiences throughout its broadcast, critics considered the sensitive issues within the story's arc well-drafted and well-composed, and also lauded the entire cast's performance, it also scored the highest ratings in 2016 and was ranked as the highest rated TV series of the 2016 season. At the 16th Lux Style Awards, the series won the most for the ceremony including, Best TV Actor for Khan, Best TV Director and Best TV Play for Duraid.

It is the story of two different worlds, the urban and the rural as well as highlighting prevalent issues in modern society. The series depicts the lives of two neighbouring families in a village, and the struggle of a group of four friends living in the city, trying to pursue a music career. In the village, it focuses on two close neighbours, Rashida and Sajida. Rashida (nicknamed as Sheedaan) along with her husband Maajid, daughter Meera and son Ejaz are local musicians who earn through singing and entertaining people at weddings, because of which they are discriminated and criticised in the society, being termed as Marasi. Whereas Sajida, Parvez's widow, works as a maid in a distant house. She runs the household, cares for herself and her 10-year-old daughter, named Zebo. Simultaneously, in the urban city of Lahore, resides a group of four students, Maleeha, Haris, Arsh and Farwa who want to pursue a music career. Meera is in a complicated relationship with Illyas who happens to be Sajida's nephew. He always warned her to stop singing or he will break his relationship. Imtiaz, Parvez's best friend, proposes to Sajida for marriage who first shows reluctance but later marries him for Zebo's sake. On their wedding, Majid passes away which makes Imtiaz closer to Sheedaan's family resulting in his negative sexual desires for Meera. One day, when Sajida and Zebo are not home, Imtiaz attempts to sexually abuse Meera, but she escapes from there. This results in a dispute between Sajida and Sheedaan where Sajida claims Meera's intentions were wrong, refuses to believe her and supports Imtiaz. After this Sheedan breaks off all her relations with Sajida and Illyas breaks off his relationship with Meera. On the other hand, Farwa is forced by her parents to bid adieu to her music career. Milli and her mother Muneera (who runs an NGO) visit the village for a wedding where she sees Meera tearfully singing and recording her music. The band then visits Meera's house and takes her on as a replacement singer for Farwa. After immense arguments and disputes, Arsh and Meera grow close to each other. The band successfully wins the music competition, leaving the village shocked to see Meera on Television. Complications begin when Imtiaz's sexual desires arise for Zebo. One rainy afternoon while Sajida is at work, Imtiaz lures Zebo into a room and rapes her. He threatens her to keep silent, otherwise he threatens to kill Zebo, herself and her mother. Back in Lahore, Meera gains fame and recognition all over the country, she earns enough money to purchase a house and settles in Lahore with her family.

Udaari was developed by Hum TV's senior producer Momina Duraid of MD Productions, the channel hired the award-winning director Mohammed Ehteshamuddin to direct the series. Story of serial is written by award-winning writer Farhat Ishtiaq. It was Ishtiaq's first screenplay without a novel release, she has previously worked thrice with Momina, when she wrote mega-hit drama serials in Pakistan television history Humsafar, Mata-e-Jaan Hai Tu, and Diyar-e-Dil.

Song composition is done by Sahir Ali Bagga and Sohail Haider while background music is given by Mohsin AllahDitta who chose singers like Bushra Ansari, Hadiqa Kiani and Farhan Saeed for singing. It was Insari and Kiani's second collaboration after Pakistan Idol. Kiani and Saeed collaborated on the title song and also provided the vocals for the characters of Meeran and Arsh (portrayed by Saeed). There were discussions laid on its time slot, previously it was announced that the show will air on Saturdays replacing Durad's Gul-e-Rana. However, due to promotional reasons and Slot importance the show was given time slot of Sundays, 8:00 pm, whereas the long running series, Abroo was given a time slot of Saturdays. Udaari was initially planned to be released in 2017 after completion of filming but Duraid decided to release it in 2016 to For higher ratings to her channel. It was released in April and was planned to end along with Hum TV's Mann Mayal thereby both the shows were slotted to maintain Sunday and Monday slots to bring higher Television Rating Points (TRP) to them for the future.

Producer, writer and Director mutually chose the cast which includes Bushra Ansari, Samiya Mumtaz, Ahsan Khan, Urwa Hocane, Farhan Saeed and Hina Altaf Khan and Areesha Ahsan to play the leading roles of Sheedhan, Sajida, Imtiaz, Meera, Arsh and Zebo.

Veteran Actress Bushra Ansari was cast to portray the role of Rashida Bibi after her appraisal for her role in Kis Ki Ayeegi Baraat series, and Bilqees Kaur. The actress received critical acclaim within the pilot episode, according to her, this role was a challenge.

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