Modesty

Modesty, sometimes known as demureness, is a mode of dress and deportment which intends to avoid the encouraging of sexual attraction in others. The word modesty comes from the Latin word modestus which means 'keeping within measure'.

In this use, revealing certain body parts is considered inappropriate, thus immodest. In conservative Middle Eastern societies, modesty may involve women completely covering their bodies with a burqa and not talking to men who are not immediate family members. In Christian Anabaptist and similar sects, it may involve women wearing only ankle-length skirts, blouses up to the collar, and often a small head covering or shawl. In some societies, a one-piece swimsuit may be considered modest while wearing a bikini is not. In most countries, exposure of the body in breach of community standards of modesty, as well as public nudity, is considered indecent exposure and is usually punished by law.

Nudity may be acceptable in public single-sex changing rooms at swimming baths, for example, or for mass medical examinations of military personnel. A person who would never disrobe in the presence of the opposite sex in a social context might unquestioningly do so for a medical examination, while others might allow such examination but only by a person of the same sex.

Overall, standards of modesty vary widely around the world because of sociocultural and contextual differences and particular situations.

In 2023, global spending on modest fashion reached $254 billion, with projections estimating growth to $473 billion by 2025.

Standards of modesty discourage or forbid exposure of parts of the body, varying between societies, which may include areas of skin, the hair, undergarments, and intimate parts. The standards may also require obscuring the shape of the body or parts of it by wearing non-form-fitting clothing. There are also customs regarding the changing of clothes (such as on a beach with no enclosed facilities), and the closing or locking of the door when changing or taking a shower.

Standards of modesty vary by culture or generation and vary depending on who is exposed, which parts of the body are exposed, the duration of the exposure, the context, and other variables. The categories of persons who could see another's body could include:

The context would include matters such as whether it is in one's own home, at another family member's home, at a friend's home, at a semi-public place, at a beach, swimming pool (including whether such venues are considered clothes-optional), changing rooms or other public places. For instance, wearing a bathing suit at the beach would not be considered immodest, while it likely would be in a street or an office. The context may change during specific events or rituals such as Mardi Gras in New Orleans or during neopagan Skyclad work.