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Vic Jacobs
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Victor Jacobs (born December 12, 1952), also known as Vic "The Brick" Jacobs, is an American radio and television sportscaster. He is best known as a former co-host of The Loose Cannons, a sports radio talk airing nationally on Fox Sports Radio. He is known for eccentric behavior, like wearing fur caps and robes, and writing Lakers haiku poems to read on-air.

Key Information

Early years

[edit]

Jacobs grew up in Queens, New York. He is a graduate of Cornell University, and got his start in broadcasting in Guam, back in 1979. Jacobs also had other sports broadcasting stints, working at KTVV (now KXAN-TV), in Austin, Texas, KMPH-TV in Fresno, California,[1] and radio and television outlets in Phoenix, Arizona. Jacobs began his broadcasting career at Western Albemarle High School in Crozet, Virginia. He announced games for the Warriors. In 1988, Jacobs arrived in Los Angeles and at KCOP-TV, where he was the station's sports Anchor. It was starting there that Jacobs' eccentric personality came to light, and was most remembered for throwing a foam brick at the camera, for anything that he disagreed with.[1] However, the "Brick" was used on his Austin, Texas sportscasts as far back as the mid-1980s.

The stint at KIIS led Jacobs to help launch the new sports-talk format at KIIS's AM sister station, the newly renamed KXTA (1150 AM, now KEIB). The new station was based on the popular XTRA Sports 690 in San Diego, a sister station then-owned by Jacor Communications (now part of Clear Channel Communications). On March 10, 1997, Jacobs was first voice heard on the new XTRA Sports 1150, as a solo host of a midday program. Later on, he was teamed with NBA superstar and future Hall of Famer Karl Malone and NFL Hall of Famer Terry Bradshaw in hosting duties.[citation needed]

In 2011 he was inducted into the Southern California Jewish Sports Hall of Fame.[2]

References

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Vic Jacobs

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from Grokipedia
Victor Jacobs (born December 12, 1952), professionally known as Vic "The Brick" Jacobs, is an American radio and television sportscaster renowned for his 45-year career in sports broadcasting, particularly his 35 years as a distinctive voice on airwaves, where his eccentric, high-energy style and "guru-infused" commentary have made him a beloved figure among fans of the Lakers, Dodgers, and other local teams. His nickname "The Brick" originated from a signature stunt involving tossing a foam brick at disliked figures during broadcasts, a gimmick he invented early in his career to grab attention. Born in and raised in the Forest Hills neighborhood of , New York, during the 1950s to Hungarian Jewish immigrant parents, Jacobs developed a passion for playing in local parks alongside future NBA player , earning a reputation as the "king of the park." He attended , where he earned a BS in Communication Arts, and was influenced by sportscasters like during an internship at ABC's Wide World of Sports. After college, Jacobs embarked on adventurous travels in the , including living with poet and running with water buffalo in , before launching his professional career as a sports anchor on Guam Cable TV from 1976 to 1977, where he covered events like cockfighting; he later covered the South Pacific Games in in 1979. Jacobs' career progressed through stations in ; (where he was fired in 1984 after bringing a live longhorn steer into the KXAN-TV studio); ; and , before he arrived in in 1988 as the evening sports anchor at (Channel 13). Transitioning to radio in 1989, he became a fixture on AM 570 LA Sports, co-hosting shows like The Loose Cannons and contributing segments to Roggin & Rodney (12-3 p.m.) and Petros & Money (3-7 p.m.) as of 2025, often broadcasting from home since the under . Notable highlights include riding the Lakers' championship parade bus with in 2000, developing a close friendship with starting in 1996, and appearing as himself in the 2006 episode of the sitcom titled "The Limo." In recent years, he has expanded into with The Feelin' You Show, co-hosted with P.J., which debuted in 2025 and continues to air episodes discussing sports with his signature "hot takes and good vibes" approach. On a personal level, Jacobs has been married to Yuko Sakamoto, whom he affectionately calls "My Tamashi, My Soul, My Essence," for over 25 years as of 2025. He faced significant health challenges, including a 2016 diagnosis of colon-rectal cancer from which he became cancer-free, as well as ongoing management of Still's Disease and neuropathy, yet maintains an optimistic outlook encapsulated in his : "Be the …bend, do not break." A lifelong Lakers devotee—he describes his soul as immersed in their "flow"—Jacobs remains active on and in fan engagement through his VTB Nation brand as of November 2025.

Early life and education

Childhood in New York

Victor Jacobs was born in the early 1950s in , New York. He spent his early years in a modest apartment in , where he was raised by working-class parents of Hungarian Jewish descent. His father operated a small neighborhood bar, immersing young Vic in the vibrant, diverse urban fabric of 1950s , a of immigrant communities that fostered resourcefulness and social adaptability. Growing up amid the bustling streets and parks of honed Jacobs' street smarts and outgoing nature, shaped by everyday interactions in a close-knit yet eclectic neighborhood. He developed an early passion for , frequently playing pickup games in local parks and earning a reputation as the "king of the park" among peers, including his neighbor , who later became an NBA player and executive. These experiences introduced him to New York's intense sports culture, where informal games built camaraderie and a competitive edge that influenced his energetic personality. Jacobs' eccentric traits emerged through these community influences, blending humor and boldness from observing local characters and engaging in spontaneous adventures. A budding interest in music also took root during his pre-teen and early teen years, setting the stage for later performances, though his primary outlet remained the rhythmic pulse of street and neighborhood lore.

High school and college years

These experiences in the vibrant Queens community honed his energetic personality and public-speaking skills, laying informal groundwork for his future career. Jacobs began his higher education at the at Cortland in , immersing himself in the countercultural scene of the late and early 1970s. There, he lived with influential poet Paul Blackburn and interacted with figures like , absorbing stream-of-consciousness writing techniques that later shaped his distinctive on-air style. Following Blackburn's death in 1971, he transferred to in . At Cornell, Jacobs initially pursued , trying out for the team before shifting focus to media. He audited creative writing classes at nearby , including those led by , and became involved in campus broadcasting activities. He graduated around 1974 with a in Communication Arts, marking a pivot from his family's background—his father had run a neighborhood bar in —to a passion for television production and sports announcing through part-time gigs and radio work.

Broadcasting career

Early professional roles (1979–1987)

Jacobs began his broadcasting career in 1979 on the island of , where his education in communication arts opened the door to an entry-level role at Guam Cable TV as a sports anchor. With no prior on-air experience, he covered an eclectic mix of local events, including cockfighting matches, sailfishing tournaments, and the local , while also traveling to to report on the 1979 South Pacific Games. His broadcasts opened with the Chamorro greeting "Hafa Adai, Sports Fans!" and helped him develop an initial sense of engaging an audience in unconventional settings. Returning to the mainland in the early , Jacobs took his first stateside position at KBIM-TV in , a affiliate, where he handled sports reporting and weekend film shoots, building resilience amid the small-market challenges. He soon moved to , joining KTVV (now ) as a sports anchor, focusing on local college and high school coverage, including the University of Texas Longhorns' football rivalry games against Texas A&M. Notable segments included a 1982 report from a meat locker during the Texas-Arkansas game, where he wielded a while wearing a butcher's coat, emphasizing his emerging animated delivery. However, his tenure ended in 1984 after an incident involving bringing the 2,000-pound Longhorns mascot steer, Bevo, into the studio, leading to his dismissal. Following unemployment periods that included odd jobs in New York and sending demo reels to stations nationwide, Jacobs briefly worked in , before returning to smaller markets like Roswell for interim roles that tested his perseverance. By the mid-1980s, he landed at in , as sports anchor, replacing a predecessor fired for brandishing a on air. There, he delivered energetic 4.5-minute sportscasts packed with unusual segments, such as flipping through a phone book on camera, covering high school games and —once prompting coach Jim Sweeney to throw headphones at him in frustration. This period solidified his quirky on-air persona, characterized by theatrical flair and rapid-fire delivery inspired by , earning him a feature in as "the first punk sportscaster" in the .

Rise in Los Angeles television (1988–1990s)

In 1988, Vic Jacobs arrived in after two years at in Fresno, where the fast-paced market had prepared him for the demands of a major media hub. He joined (Channel 13) as the evening news sports anchor, launching a prominent phase of his broadcasting career in the city that would span two decades across television and radio. This role marked his entry into one of the nation's top media markets, where he quickly distinguished himself through an energetic and unconventional approach to sports reporting. Jacobs earned his enduring nickname, "Vic 'The Brick' Jacobs," during his KCOP tenure through a signature on-air gimmick: hurling a or at the camera to punctuate segments, often targeting disliked figures or emphatic points in his commentary. His style evolved into something distinctly eccentric, featuring spiked hair, bolo ties, wacky attire, and a raspy, vampire-like delivery that emphasized obscure sports stories with exaggerated flair. Over time, station management requested a toning down of his more flamboyant elements, but his off-the-wall persona—initially likened to a "rock ‘n’ roll lounge lizard"—helped him stand out in a competitive field. During the late 1980s and into the early 1990s, Jacobs provided coverage of major sports events, including the Lakers' 1988 NBA Championship run and the Dodgers' unexpected victory, delivering positive, fan-oriented commentary that engaged viewers with outspoken predictions and colorful insights. His broadcasts focused on building excitement around local teams, often highlighting underdog narratives and community connections rather than dry statistics. This approach resonated in a city passionate about its franchises, fostering a sense of and enthusiasm in his segments. By 1990, amid contract disputes with KCOP management over his style and renewal terms, Jacobs transitioned from full-time television to radio, joining as a sports contributor—a move that extended his influence into audio formats while building a dedicated local through his irreverent, guru-like persona. This shift allowed him to experiment further with philosophical tangents and fan interactions, laying the groundwork for his long-term prominence in sports media.

Radio hosting and sports coverage (1990s–2010s)

In 1997, Vic Jacobs, known professionally as "Vic the Brick," debuted as the first voice on ' new all-sports radio station XTRA Sports 1150 (KXTA), hosting a solo midday program from March 10 onward. His energetic, irreverent style quickly established him as a staple, blending humor with insightful commentary that evolved from earlier "goofball" tendencies into a more polished yet distinctive presence. By 1998, Jacobs expanded his segments to include collaborations with NBA star for weekly discussions on KXTA, where the duo delivered unfiltered takes on league topics, later extending to syndication in markets like . He also teamed with NFL Hall of Famer for co-hosted shows, leveraging Bradshaw's quarterback expertise to analyze pro football amid Jacobs' signature flair. Jacobs' radio prominence peaked with his role as co-host of The Loose Cannons on Radio, a nationally syndicated program starting in the early and airing on in . Teaming with Pat O'Brien, , and occasionally others like Michael Thompson, the show became renowned for its high-energy, irreverent debates on sports controversies, blending celebrity guests with Jacobs' eccentric, fast-paced delivery that often veered into poetic or philosophical tangents. The format emphasized unscripted banter, drawing listeners through its chaotic yet engaging structure, though it ended abruptly in 2009 amid programming shifts at Radio. Throughout the 1990s and 2010s, Jacobs provided extensive coverage of professional teams, amassing over three decades of on-air presence in the market by emphasizing "guru-infused" insights, oddball fan calls, and interactive segments. For the Lakers, he chronicled their championship eras, including a memorable 2000 parade moment when sneaked him onto the team's victory bus for an impromptu broadcast, highlighting Jacobs' close ties to the franchise. His Dodgers pre-game shows on XTRA offered quirky analysis of storylines, while Clippers coverage often portrayed the team as resilient underdogs during their playoff pushes in the . Fan engagement was a hallmark, with Jacobs popularizing the catchphrase "Feelin' You!" to affirm listener sentiments and build a communal vibe around sports loyalty. Jacobs' peak popularity in the 2000s and 2010s was bolstered by deep athlete relationships, notably his longstanding friendship with , forged through detailed interviews starting in 1996 when Bryant was a high school prospect. Their bond included a 1999 pact to grow out their hair until a Lakers title, which Jacobs honored post-Bryant's 2016 retirement with tributes emphasizing Bryant's "poetic aura" and on-court artistry, as shared in post-retirement reflections. These interactions, often captured in extended radio segments, underscored Jacobs' ability to elicit introspective responses from stars, cementing his role as a trusted voice in LA sports media.

Recent ventures and podcast (2020s)

In the 2020s, Vic shifted focus toward amid evolving industry dynamics, building on his extensive radio experience to launch independent projects that emphasize interactive commentary. departed from his contributor role on the "Petros and Money" show on AM 570 LA in late 2024, marking the end of his traditional broadcast commitments and allowing him to pivot fully to . The launch of The Feelin' You Show in early 2025, co-hosted with P.J., represents this transition, with episodes delivering hot takes, casual vibes, and guest interviews on topics like matchups, NBA trades, and developments, including discussions with USC recruits. The maintains ' signature eccentric energy—characterized by bold opinions and entertaining banter—while adapting to on-demand audio formats for broader accessibility. It has earned a perfect 5.0 rating on based on initial listener feedback. Complementing the podcast, Jacobs sustains a vibrant online presence through platforms like Instagram and X, where he shares LA sports insights, promotes VTB Nation-branded merchandise such as custom tees, and interacts directly with fans on evolving local teams like the Dodgers and Lakers. This digital strategy reflects broader adaptations in sports media, enabling Jacobs to bypass conventional radio constraints and foster community amid streaming's rise. Reflecting on his post-2010s trajectory, Jacobs has highlighted the resilience required to navigate LA's dynamic sports scene, from the Lakers' post-Kobe era to the Dodgers' sustained contention, crediting his longevity to an unwavering passion for engaging audiences on high-stakes narratives. "He was such an incredible talent and a great spirit," Jacobs noted of Kobe Bryant's 2020 passing, underscoring how personal connections have fueled his commentary through decades of change. At age 72, he continues as a distinctive voice, blending nostalgia with fresh perspectives on the city's athletic landscape.

Personal life

Family and relationships

Vic Jacobs was born in to Hungarian Jewish parents and raised in , where his father operated a neighborhood bar, instilling in him a strong sense of cultural heritage that has influenced his personal identity throughout his life. This Jewish background was publicly recognized in 2011 when he was inducted into the Southern California Jewish Sports Hall of Fame as a media honoree, alongside figures like his former broadcast partner , during a ceremony at the . The induction highlighted his contributions to sports broadcasting while celebrating his , as noted in coverage of the event's 15th class of inductees. Jacobs has been married to Yuko Sakamoto since 2002, with whom he has built a private family life in . The couple values their regarding personal details, such as children or extended relatives, focusing instead on a low-key domestic existence away from the public eye. His upbringing, shaped by close-knit immigrant family dynamics, continues to inform these values, emphasizing resilience and bonds. Beyond family, Jacobs has cultivated enduring friendships with prominent athletes, notably Kobe Bryant and Shaquille O'Neal, forged through off-air interactions starting in the 1990s. He first met Bryant in 1996 at a Long Beach hotel, where the 17-year-old rookie shared French fries with him during an ice bath session, sparking an immediate connection that evolved into discussions on Zen philosophy, Bruce Lee, and the idea of being "fluid like water." Their bond included personal pacts, such as a 1999-2000 agreement not to cut their hair until the Lakers won a championship, which Jacobs honored even after Bryant's 2016 retirement, and gestures like buddy-taping his fingers in solidarity with Bryant's injuries. With O'Neal, Jacobs shared moments like an exclusive invitation to join the Lakers' 2000 championship parade bus alongside Derek Fisher, defying typical media restrictions, and receiving impromptu Zen lessons that amused the star center. In his personal outlets, Jacobs pursues interests in philosophy, particularly Zen Buddhism, which he incorporates into daily reflections and conversations separate from his on-air persona. He is also passionate about music, having formed the rock band MWA and collaborated with artists like , drawing from his early experiences playing "Satisfaction" in . Additionally, his eclectic sense—featuring fur hats, ponchos, oversized sunglasses, baggy jeans, and slogan t-shirts like "Get Empty"—serves as a creative expression of his unconventional style, distinct from professional appearances.

Health struggles and recovery

In late 2016, Vic Jacobs was diagnosed with stage 3 rectal cancer, marking the beginning of a grueling two-year battle that tested his physical endurance while he balanced ongoing professional commitments in sports broadcasting. The came amid a demanding schedule, requiring him to undergo , , and , which led to severe complications including a broken back, blood clots, and the need for an ostomy bag. Despite these challenges, Jacobs shared updates publicly, highlighting his resilience and maintaining his signature energetic style on air even as pain limited his mobility and sleep. A notable public account of his struggle appeared in a December 2018 Los Angeles Times column by Bill Plaschke, which detailed Jacobs' determination to continue broadcasting from his home studio, often in visible discomfort but refusing to let the illness silence his voice for Los Angeles sports fans. Plaschke portrayed Jacobs' positivity as a beacon, noting how his ordeal transformed him into an even more inspirational figure, often described as a "philosopher-cheerleader" who focused on hope and "the light" amid adversity. Support from close radio colleagues provided emotional bolstering during treatments, helping him navigate the isolation of recovery. By late 2018, Jacobs' cancer entered remission following the completion of his treatments, allowing a gradual return to full broadcasting duties with renewed vigor by 2019. The experience deepened his motivational approach to sports commentary, emphasizing gratitude and perseverance without interrupting his career trajectory, as he continued to connect with audiences through his unyielding optimism. Jacobs remains cancer-free as of 2024, though he manages lingering effects from the , including Still's disease and severe neuropathy in his hands and feet.

Legacy

Awards and honors

Vic Jacobs has been recognized for his distinctive contributions to sports broadcasting, particularly through regional honors that celebrate his longevity and impact in media. In 2011, he was inducted into the Southern California Jewish Sports Hall of Fame in the media category, honoring his eccentric and gregarious style that has entertained audiences for decades. Jacobs' enduring presence in local sports coverage earned him inclusion in The Athletic's 2020 ranking of the most iconic sportscasters in history, where he was noted for his transition from television anchoring to influential radio hosting. In 2019, at the 69th Annual Golden Mike Awards presented by the Radio & Television News Association of , Jacobs received the Lifetime Achievement Award as a radio sports personality, recognizing his 31 years of service in the LA market by that time. This accolade underscored his cult status among fans, built on unconventional commentary rather than mainstream national recognition.

Influence on sports media

Vic Jacobs pioneered a distinctive style of sports talk radio in Los Angeles, blending irreverent humor with unwavering positivity to counter the era's often negative commentary on team performances. His signature catchphrase, "Feelin' You!", became a rallying cry for fan engagement, emphasizing communal optimism and love for the game, while his incorporation of haikus added a poetic, zen-like flair to broadcasts that differentiated him from traditional analysts. This approach, described as "crazy funky entertainment" rather than straight journalism, transformed sports radio into performance art, complete with props like a foam "brick" tossed in mock outrage and sound effects for emphasis. Jacobs' eccentric persona influenced a generation of broadcasters and podcasters in the hot-take-driven media landscape, serving as a model for those adopting bold, character-driven styles to captivate audiences. By infusing Eastern proverbs, Catskills , and spiritual undertones—such as dubbing the Staples Center the "Downtown Hoops Dojo"—he encouraged successors to prioritize entertainment and personal flair over rote reporting, paving the way for the irreverent voices that dominate modern sports podcasts. His 2011 induction into the Jewish Sports Hall of Fame highlighted this lasting stylistic impact on the industry. Over four decades, Jacobs chronicled ' sports dynasties, providing vivid, immersive coverage of the Lakers' Kobe Bryant-Shaq O'Neal era in the late 1990s and early 2000s, including personal encounters like interviewing Bryant in 1996 and joining the 2000 championship parade. He similarly documented the Dodgers' revivals, from their triumphs to the victory, framing these narratives with his signature enthusiasm to deepen fan connections. As a broadcaster, Jacobs exemplified adaptation to , transitioning seamlessly to , social platforms, and online merchandising during the . By tweeting haikus and launching VTB Nation—a website for fan merchandise—he demonstrated how established figures could thrive in the podcast era, maintaining relevance through interactive, personality-led content amid shifting listener habits.

References

  1. https://www.officialusa.com/names/Vic-Jacobs/
  2. https://www.latimes.com/archives/la-xpm-1988-06-17-sp-5625-story.html
  3. https://www.vice.com/en/article/meet-the-most-interesting-man-in-sports-media-vic-the-brick-jacobs/
  4. https://www.iheart.com/podcast/53-the-feelin-you-show-261364859/episode/welcome-to-the-feelin-you-show-261364860/
  5. https://x.com/vicfeelingyou/status/1988491602852286743
  6. https://www.barkingcarnival.com/2011/02/03/a-blast-from-the-past-vic-the-brick-jacobs
  7. https://benztown.com/voiceover/vic-the-brick-jacobs/
  8. https://vault.si.com/vault/1987/08/03/flipped-out-in-fresno-vic-jacobss-4-12-minutes-is-no-ordinary-sportscast
  9. https://www.latimes.com/archives/la-xpm-1990-07-03-ca-710-story.html
  10. https://www.latimes.com/archives/la-xpm-1992-08-02-tv-5402-story.html
  11. https://www.latimes.com/archives/la-xpm-1989-12-27-vw-1014-story.html
  12. https://www.latimes.com/archives/la-xpm-1997-03-14-sp-38316-story.html
  13. https://www.deseret.com/1998/10/27/19408981/mailman-takes-on-new-job-radio-host
  14. https://www.scjewishsportshof.org/items/jacobs%252C-vic-%25E2%2580%259Cthe-brick%25E2%2580%259D
  15. https://www.latimes.com/archives/blogs/sports-now/story/2009-01-21/klacs-fun-loose-cannons-gets-vaporized-say-it-aint-so
  16. https://www.latimes.com/sports/la-sp-vic-the-brick-plaschke-20181201-story.html
  17. https://www.latimes.com/archives/la-xpm-1999-sep-16-ca-10963-story.html
  18. https://www.silverscreenandroll.com/2015/10/28/9622096/la-lakers-kobe-bryant-vic-the-brick-jacobs
  19. https://www.foxla.com/news/la-icon-vic-the-brick-jacobs-remembers-kobe-bryant
  20. https://podcasts.apple.com/us/podcast/the-feelin-you-show/id1792658115
  21. https://jewishjournal.com/community/93899/
  22. https://www.sportshistoryweekly.com/stories/vic-the-brick-jacobs-sports-talk-radio-los-angeles,1216
  23. https://www.nytimes.com/athletic/1868328/2020/06/15/ranking-the-most-iconic-sportscasters-in-los-angeles-history/
  24. https://radioink.com/2019/01/23/kfi-am-640-wins-big-at-awards-night/
  25. https://www.sportshistoryweekly.com/stories/vic-the-brick-jacobs-sports-talk-radio-los-angeles%2C1216
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