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WWCW
WWCW
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WWCW (channel 21) is a television station licensed to Lynchburg, Virginia, United States, serving as the CW outlet for the Roanoke–Lynchburg market. It is owned and operated by network majority owner Nexstar Media Group alongside Roanoke-licensed Fox affiliate WFXR (channel 27). The two stations share studios at the Valleypointe office park on Valleypointe Parkway in northeastern Roanoke County; WWCW operates an advertising sales office on Airport Road, along Lynchburg's southwestern border with Campbell County. The station's transmitter is located on Thaxton Mountain in central Bedford County. WFXR broadcasts WWCW's CW programming from its transmitter on Poor Mountain in Roanoke County as one of its subchannels and vice versa.

Key Information

The construction permit for channel 21 in Lynchburg was awarded to communications consultant James E. Price in 1982, but Price sold the station to several different investor groups before Lynchburg–Roanoke Television Partners, led by Thomas F. Carney, built the station. WJPR began broadcasting on March 23, 1986, as an independent station, adding affiliation with Fox in October 1986. The market proved unable to bear both WJPR and Roanoke's WVFT (channel 27), which had gone on the air later that year, due to insufficient advertising revenue and signal issues; in November 1988, WJPR filed for bankruptcy protection. In 1990, Henry A. Ash of Tampa, Florida, acquired both stations out of bankruptcy, receiving a federal waiver to own the combination. On August 20, 1990, they began simulcasting as "Fox 21/27", the Fox affiliate for the market; WJPR had been airing Fox programming since October 1986.

WVFT and WJPR were acquired in 1993 by Grant Communications, and WVFT changed its call sign to WFXR-TV. Under Grant, the stations began airing a local newscast produced by WSLS-TV and also acquired The WB and later The CW affiliation in the market, which was initially aired in overnight hours and then on a local cable channel. With the conversion to digital broadcasting, the Fox and CW services were broadcast as subchannels in both Roanoke and Lynchburg, with channel 21 recognized as the originating station for The CW. Nexstar acquired WFXR and WWCW in 2013 and moved them into new, larger studios two years later, allowing them to begin producing their own news programming.

History

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Early years

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Channel 21 at Lynchburg picked up no interest until communications consultant James E. Price of Chattanooga, Tennessee, applied for the channel in 1982 under the name Lynchburg Television Associates.[2][3] The construction permit was awarded in November 1982, took the call sign WJPR, and then was sold to a new investor group led by Price.[4] The permit changed hands two more times before the station was launched, first to Carney Communications of Virginia—owned by Thomas F. Carney of Bal Harbour, Florida—and then to a partnership led by Carney known as Lynchburg–Roanoke Television Partners.[5] One of the partners in the firm was Ralph Renick, a longtime television news anchor in Miami.[6][7]

Construction began in October 1985 at the Thaxton Mountain tower after approval came from Bedford County officials, and the station announced its existence as the first independent in the market.[8] It stated it would launch by the end of 1985, but that date was missed.[9] So too was a target date of February 10,[10] with winter weather being the culprit.[11]

WJPR debuted on March 23, 1986, giving the market a general-entertainment independent station and being the second of three new station launches that year in western Virginia (the others being Christian station WEFC on channel 38, which started January 3,[12] and Family Group Broadcasting-owned independent WVFT on channel 27 in November 1986[13]).[14] Programming was a typical mix of sitcoms, children's shows, and sports, including Baltimore Orioles baseball. It broadcast from studios and offices in a converted Kroger grocery store in Lynchburg's Forest Hills Shopping Center.[10] The Fox network was added to the station's lineup when it launched that October,[15] as well as local high school football telecasts.[16]

WJPR and WVFT gave the Roanoke–Lynchburg market two independent stations in a short amount of time. Channel 21 had a slow start; some cable systems, notably in Lynchburg itself, balked at carrying the new station, and there were few immediate local advertisers.[11] Neither station was able to find sufficient advertising revenue, and it became clear that the Roanoke-Lynchburg market was not large enough to sustain what were essentially two independent stations. Like most early Fox affiliates, WJPR was still programmed largely as an independent.[17] In November 1988, three months after Paramount Pictures sued the station for a debt of $950,000, Lynchburg–Roanoke Television Partners filed for Chapter 11 bankruptcy reorganization.[6] It was joined in Chapter 11 status by WVFT in April 1989.[18]

Merger with WVFT

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On September 13 and 15, 1989, bankruptcy courts in Lynchburg and Tampa, Florida, gave NewSouth Broadcasting, a company owned by Timothy Brumlik of Altamonte Springs, Florida, permission to purchase WJPR and WVFT with the intention of consolidating their programming. The deal began to fall apart on the 15th, however, when Brumlik was arrested on charges of laundering up to $12 million in Colombian drug money.[19] Officials alleged that Brumlik's ownership of TeleOnce in Puerto Rico was a front for two important Latin American media men: Remigio Ángel González, reported to be a business partner with Manuel Noriega in a Panamanian television station, and Julio Vera Gutiérrez, a Peruvian citizen.[20]

The indictment scrambled the picture for the stations Brumlik sought to buy. At the time of his arrest, he had been approved by bankruptcy courts or the FCC to buy WJPR and WVFT; WKCH-TV in Knoxville, Tennessee; and the then-unbuilt WGNM in Macon, Georgia.[19][20][21] With regard to WJPR and WVFT, his arrest and indictment caused him to be unable to fulfill commitments required by the bankruptcy courts. Instead, Henry A. Ash, a Tampa life insurance broker, bid on both stations with the same goal: to combine them.[22] Ash's Roanoke–Lynchburg TV Acquisition Corporation—with WJPR majority owner Thomas Carney as a stockholder—received court approval to buy both stations, paying $2.95 million for WJPR and $1.25 million for WVFT, in February 1990. It then filed with the FCC for a waiver of its rule that prohibited ownership of stations with overlapping signal coverage areas, believing that the market could bear one independent station but not two.[23]

On August 20, 1990, with the purchases pending at the FCC, WVFT began simulcasting WJPR, expanding Fox network coverage to the market's western portions for the first time.[24] FCC approval followed the next month.[25] Key in winning approval was that adding channel 27 to channel 21 provided Fox service to an additional 213,000 people; the commission found it unlikely that the stations could exist separately given their financial problems and local terrain.[26]

Grant ownership

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On September 15, 1993, WVFT and WJPR were purchased by Grant Communications, owned by Milton Grant. The sale to Grant came after Carney and Ash opted to split their interests in Roanoke–Lynchburg TV Acquisition Corporation.[27] In October 1993, WVFT had its call letters changed to WFXR-TV.[28] Grant also upgraded the station's equipment, and the Fox network itself matured during the first years of Grant ownership.[29]

WJPR–WFXR became a secondary affiliate of The WB in 1999, when the network ceased airing its programming on Superstation WGN nationally.[30] Programs aired in overnight hours until February 1, 2001, when WJPR/WFXR launched a cable-only WB affiliate known as "WBVA-TV" and seen on Cox Communications channel 5. It was also announced at that time that "WBVA" would become a full-power service on channel 21 in May 2001,[31] though instead it was broadcast as a subchannel from the WJPR transmitter beginning in April 2002.[32] In 2006, when The WB and UPN merged into The CW, channels 21 and 27 obtained the rights to the affiliation in the market, with the cable channel going by "WCW5-TV" and the call letters on channel 21 changing to WWCW.[33][34] As early as 2007, The CW was airing in high definition from the WWCW transmitter and in standard definition from the WFXR transmitter (and vice versa for Fox), ensuring coverage of both services in the Roanoke and Lynchburg areas.[32]

Nexstar ownership

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On November 6, 2013, the Irving, Texas–based Nexstar Broadcasting Group announced that it would purchase the Grant stations, including WFXR and WWCW, for $87.5 million. The sale was approved by the FCC on November 3, 2014, and was finalized one month later on December 1.[35][36][37][38]

In March 2015, Joseph McNamara—who was appointed as vice president for the stations three months earlier in December 2014—announced that Nexstar planned to move WFXR/WWCW's operations and staff into a new, larger 14,830-square-foot (1,000 m2) studio facility at the Valleypointe office park in northeastern Roanoke County, near Roanoke–Blacksburg Regional Airport.[39] WFXR and WWCW migrated their operations into the new facility—which cost $3 million to build—during the week of September 14, 2015.[40][41]

On January 27, 2016, Nexstar announced it would acquire Media General for $4.6 billion. Nexstar opted to retain WFXR and WWCW over Media General-owned WSLS-TV, which was divested to Graham Media Group.[42][43][44]

Newscasts

[edit]

WJPR and WFXR began airing a local newscast produced by produced by WSLS-TV in 1996.[45] The newscast continued on the Fox subchannel until October 1, 2015, when news production was taken in-house with the move to the Valleypointe studios.[40][41][46]

Technical information

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Subchannels

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WWCW broadcasts from a transmitter on Thaxton Mountain in central Bedford County.[1] WWCW and WFXR broadcast two shared channels (The CW on 21.1 and 27.2 and Fox on 21.2 and 27.1) and two unique diginets each. Also broadcast on the WWCW multiplex are two subchannels of WZBJ-CD as part of the market's ATSC 3.0 (NextGen TV) hosting arrangement.

Subchannels of WWCW[47]
Channel Res. Aspect Short name Programming
21.1 720p 16:9 WWCW-HD The CW
21.2 WFXR-HD Fox (WFXR)
21.3 480i Rewind Rewind TV
21.4 Grit Grit
24.2 480i 16:9 Cozi Cozi TV (WZBJ-CD)
24.3 Decades Catchy Comedy (WZBJ-CD)
  Simulcast of subchannels of another station
  Broadcast on behalf of another station

Analog-to-digital conversion

[edit]

WWCW ended regular programming on its analog signal, over UHF channel 21, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 20, using virtual channel 21.[48]

Notes

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References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
WWCW is a CW-affiliated licensed to , , serving as the primary CW outlet for the Roanoke–Lynchburg designated market area in Central and . The station is owned by , Inc. and licensed to its subsidiary Nexstar Media Inc.. WWCW broadcasts on virtual channel 21 (UHF digital channel 20) from a transmitter located on Thaxton Mountain in Bedford County, with studios shared alongside sister affiliate WFXR-TV at 5305 Valleypark Drive in the Valleypointe office park, northeastern Roanoke County. Nexstar acquired WWCW from Grant Company, Inc. on December 1, 2014, integrating it into its growing portfolio of television stations. In addition to CW network programming, WWCW airs syndicated content and local programming through its main channel and subchannels, including simulcasts and digital multicast networks such as Grit, , , and .

History

Launch and early operations as WJPR

The construction permit for UHF channel 21 in , was awarded by the to communications consultant James E. following an application filed on May 4, 1982, with the permit granted on April 4, 1983. The permit was subsequently transferred to Lynchburg TV Associates later in 1983. It changed hands again to Jefferson-Pilot Communications Co. of , which completed of the facility despite engineering challenges. WJPR signed on the air on March 23, as the market's first independent television station, from a tower in County to serve the Lynchburg and Roanoke areas with a general entertainment format. The station's initial lineup emphasized syndicated off-network sitcoms and dramas, classic movies, cartoons for children, and limited to appeal to families in central . As an independent, WJPR filled a niche for non-network content in the Roanoke–Lynchburg designated market area, competing with the established ABC, , and affiliates. In October 1986, WJPR added a primary affiliation with the newly launched , becoming one of its charter affiliates and airing the network's initial lineup of prime-time shows on weeknights while retaining much of its independent schedule during other dayparts. This affiliation enhanced the station's visibility, particularly for sports and late-night programming, though the UHF signal's limited reach posed ongoing challenges in the mountainous terrain.

Financial challenges and merger with WVFT

Following its launch as a Fox affiliate, WJPR faced significant financial difficulties due to limited advertising revenue and high operational costs in the competitive Roanoke–Lynchburg market. In November 1988, the station's owner, Lynchburg–Roanoke Television Partners, filed for Chapter 11 bankruptcy protection amid mounting debts, including a from for unpaid syndication fees totaling $950,000. These challenges were exacerbated by the station's status as one of the early affiliates, which initially offered limited prime-time programming and relied heavily on independent content to fill its schedule. Similarly, WVFT, an independent station on channel 27 in Roanoke, encountered its own financial woes under Family Group Ltd. V. The parent company filed for Chapter 11 bankruptcy reorganization in April , leaving WVFT operating under court protection while struggling with low viewership and revenue in the same market. Both stations' bankruptcies reflected broader industry pressures on UHF independents during the late , including rising syndication costs and the uneven rollout of the Fox network. In early 1990, Henry A. Ash, a Tampa, Florida-based investment counselor, formed Roanoke-Lynchburg TV Acquisition Corp. to address the stations' instability through consolidation. The corporation acquired WJPR from Lynchburg–Roanoke Television Partners for $2.95 million and WVFT from Family Group Ltd. V for $1.15 million, emerging the stations from . To enable this duopoly in the same market—prohibited under standard FCC rules at the time—Ash received a federal waiver allowing , citing the financial distress and potential for improved service coverage. The merger transformed the operations into a unified entity, branded as "Fox 21/27," which launched on August 20, 1990, while FCC approval for the purchases was pending. Under the arrangement, WJPR and WVFT shared all programming, including network content aired on WJPR since 1986, supplemented by syndicated shows and local inserts. WJPR transmitted from a tower near Lynchburg on channel 21, while WVFT broadcast from a site near Roanoke on channel 27, creating complementary coverage that extended the signal across the market's eastern and western areas without significant overlap. This setup reduced costs through centralized production and sales while enhancing signal reach for the affiliate.

Grant Broadcasting ownership and expansion

In September 1993, Grant Broadcasting System II Inc., owned by broadcasting pioneer , acquired WJPR-TV in Lynchburg and WVFT-TV in Roanoke from Roanoke-Lynchburg TV Acquisition Corp. for an undisclosed sum, marking the entry of Grant Communications into the Roanoke–Lynchburg market. The purchase consolidated the existing partnership between the two Fox affiliates, which had been operating as a duopoly since their 1990 merger under previous ownership. Following the acquisition, WVFT adopted the new call sign WFXR-TV on October 25, 1993, while retaining its Fox affiliation and continuing to programming with WJPR. Under Grant ownership, the stations expanded their programming offerings by adding a secondary affiliation with network in October 1999, initially airing its primetime lineup during late-night hours to complement the primary schedule. This move addressed the lack of a local WB outlet in the market, with WB programming gradually shifting to earlier evening slots by 2000. To further extend WB coverage beyond over-the-air signals, WJPR and WFXR launched a cable-only extension known as "WBVA-TV" on February 1, 2001, available exclusively on channel 5 in the Roanoke area; this virtual station WB content and syndicated shows, serving as a low-cost solution to reach cable households without a full-power dedicated channel. The stations' affiliation landscape shifted significantly in 2006 amid the merger of and into a new network, , announced on January 24, 2006, by Corp. and as a 50-50 to consolidate struggling broadcast networks and reduce operational costs. In response, WJPR transitioned to a full-time CW affiliate effective September 2006, replacing the cable-only WBVA operation and ending the secondary WB carriage on WFXR; the change allowed channel 21 to dedicate its analog and primary digital signals to CW programming, while simulcasting select Fox content from WFXR on a subchannel. On June 30, 2006, WJPR adopted the call sign WWCW to reflect its new network alignment and branding as the market's CW station. This expansion under Grant enhanced the duopoly's capabilities and market reach, positioning WWCW as a key player in the post-merger era.

Nexstar acquisition and facility upgrades

On November 6, 2013, Nexstar Broadcasting Group announced a definitive agreement to acquire seven television stations from Grant Company, Inc., including WWCW and sister station WFXR in the Roanoke–Lynchburg market, for a total of $87.5 million. The deal, which expanded Nexstar's presence in four markets, received FCC approval on November 3, 2014, and closed on December 1, 2014. Under Nexstar's ownership, WWCW continued its role as a CW affiliate while benefiting from integrated operations with WFXR, a affiliate on virtual channel 27.1. Following the acquisition, Nexstar invested in operational enhancements, including a relocation of studios for both WWCW and WFXR to a new state-of-the-art facility. In September 2015, the stations moved into a $3 million, 14,830-square-foot digital operations center and high-definition news production studio located in the Valleypointe office park on Valleypointe Parkway in northeastern Roanoke County, near . This upgrade supported expanded local programming capabilities, including the launch of in-house newscasts under the WFXR News brand, and added approximately 30 employees to the combined operation. WWCW's transmitter remains situated on Thaxton Mountain in unincorporated central , enabling broad coverage across the market. Today, WWCW is owned by , Inc., which also holds the license for sister station WFXR, fostering shared resources and duopoly efficiencies in the Roanoke–Lynchburg designated market area.

Programming

Primary network affiliation

WWCW serves as the primary affiliate for in the Roanoke–Lynchburg designated market area (DMA), which ranks as the 70th largest in the United States (2024–25). The station broadcasts on virtual channel 21, corresponding to UHF digital channel 20, with its transmitter located on Thaxton Mountain in . It is owned by as part of a duopoly with Fox affiliate WFXR (channel 27). The station has held The CW affiliation since the network's launch on September 18, 2006, following the merger of The WB and UPN. Under its current branding as The CW Virginia, WWCW airs The CW's standard prime-time lineup seven nights a week, featuring a mix of scripted dramas (such as All American and Walker), comedies, and unscripted series, alongside sports programming including WWE NXT on Tuesday evenings from 8:00 to 10:00 p.m. ET. Local newscasts produced by sister station WFXR are integrated into the schedule, typically airing at 10:00 p.m. on weeknights.

Digital subchannels and multicast content

Following the nationwide digital television transition on June 12, 2009, which required full-power stations to cease analog broadcasts and operate solely in digital format, WWCW utilized its allocated spectrum to introduce multiple subchannels for programming. This expansion allowed the station to offer diverse content beyond its primary CW affiliation on virtual channel 21.1, serving the Roanoke–Lynchburg market with additional entertainment options in standard and high definition. The subchannels are transmitted over WWCW's physical channel 20 ( 21) as of October 2025. WWCW's subchannel lineup includes a mix of network simulcasts and syndicated services, as detailed below:
VirtualResolutionAffiliation/NetworkProgramming Focus
21.2 (simulcast from WFXR) network primetime, sports, and insertions from WFXR, ensuring market-wide coverage of the affiliation.
21.3Nostalgic series and movies from the 1980s and 1990s, including sitcoms like and .
21.4GritClassic Westerns and action films, featuring timeless storytelling with stars like and series such as .
These subchannels provide viewers with specialized, no-cost over-the-air options, emphasizing retro and genre-specific content to complement the main channel's schedule of dramas, reality shows, and syndicated fare. The simulcast on 21.2 addresses signal coverage gaps by rebroadcasting WFXR's feed, while the syndicated networks on 21.3 and 21.4 focus on programming that appeals to varied demographics in central and .

News operations

Initial news partnerships

WWCW's initial foray into news programming occurred through a partnership with NBC affiliate WSLS-TV, which began producing local newscasts for the station in 1996. This collaboration allowed WWCW, then operating as WJPR under Grant Broadcasting ownership, to air its first dedicated evening news content without developing an independent news department. The partnership focused on delivering timely local coverage for the Roanoke-Lynchburg market, leveraging WSLS-TV's established resources to produce segments emphasizing community events, weather, and regional issues. The core of the arrangement involved creating a 10 p.m. newscast branded as the "Fox 10 O'Clock News," which aired on WWCW's sister Fox station WFXR but extended to WWCW's programming lineup as the duopoly evolved. Anchored initially by figures like Frances Scott and John Carlin, these broadcasts provided comprehensive local reporting, including traffic updates and investigative stories tailored to southwestern viewers. During Grant Broadcasting's tenure from 1996 onward, the shared resources enabled cost-effective news delivery, with handling production, staffing, and technical elements while WWCW contributed to content distribution across its signal. This news-sharing agreement persisted for nearly two decades, sustaining WWCW's presence until October 1, 2015, when the station transitioned to in-house production following Nexstar's acquisition and facility upgrades. The partnership underscored early operational efficiencies in the competitive Roanoke-Lynchburg market, allowing WWCW to build audience loyalty through reliable, externally supported before investing in proprietary operations.

Development of in-house newscasts

Following the acquisition of WWCW by Nexstar Broadcasting Group in 2014, the station transitioned from external news partnerships to establishing its own in-house news production capabilities, integrated closely with WFXR-TV. This shift culminated in the launch of local newscasts on , 2015, coinciding with the opening of a new 14,830-square-foot state-of-the-art digital operations center and high-definition news facility in Roanoke's Valleypointe office park. The initial rollout under the "WFXR News" brand introduced expanded programming, including the new morning show WFXR News Good Day airing weekdays from 5:00 a.m. to 7:00 a.m., complementing an existing 7:00 a.m. to 9:00 a.m. slot for a total of four hours of daily morning coverage, as well as a one-hour WFXR News First at 10 primetime newscast seven days a week featuring enhanced local reporting and weather segments. To support this development, Nexstar added 30 news and production staff members, enabling shared resources between WFXR and WWCW for collaborative content creation, weather forecasting, and digital distribution via VirginiaFirst.com. By 2025, the news operation had grown to include weekday newscasts at noon (12:00 p.m. to 1:00 p.m.) and 6:00 p.m. (6:00 p.m. to 7:00 p.m.), alongside the extended Good Day Virginia from 5:00 a.m. to 10:00 a.m. and the 10:00 p.m. show on weekdays and weekends (10:00 p.m. to 11:00 p.m.), with WWCW airing select rebroadcasts of these WFXR-produced programs to extend local coverage. Post-2015 expansions focused on bolstering morning and midday slots to meet viewer demand for comprehensive regional reporting, as noted in local media coverage of Roanoke's broadcast landscape.

Technical information

Subchannel lineup

WWCW operates multiple digital subchannels under the ATSC 1.0 standard, which enables broadcasters to transmit several programming streams simultaneously over a single frequency, a capability formalized by the FCC in the late and fully realized after the 2009 digital transition. This multiplexing allows WWCW to offer a mix of primary affiliations and secondary networks, with subchannels added progressively to diversify content and reach more viewers. For instance, the affiliation on 21.2 was integrated early in the digital era to complement the main signal, while later additions like on 21.3 debuted in September 2021 as part of Nexstar's expansion of classic programming. Grit on 21.4, focusing on Westerns and action films, was added around 2014 following the network's national launch. The current subchannel lineup for WWCW (virtual channel 21, physical UHF channel 20) includes high-definition primary feeds and standard-definition networks, with PSIP assignments mapping 21 to the physical UHF channel 20. Resolutions vary to optimize bandwidth, with HD subchannels at and SD at . WWCW also carries additional virtual subchannels mapped to 24.x on its multiplex, providing further options in the Roanoke–Lynchburg market.
Virtual ChannelResolutionAspect RatioProgrammingNotes
21.116:9 (WWCW-HD)Primary affiliation; 5.1 audio.
21.216:9 (WFXR-HD)Simulcast of WFXR; added in early 2000s for dual-market coverage; 5.1 audio.
21.316:9Classic sitcoms; launched September 1, 2021, replacing prior affiliations like Laff; 2.0 audio.
21.416:9GritWesterns and action programming; 2.0 audio.
24.216:9Family-oriented classics; added post-2013 network launch; 2.0 audio.
24.316:9Comedy series; rebranded from Decades in 2021; 2.0 audio.

Analog-to-digital transition and facilities

WWCW ceased its analog broadcasts on UHF channel 21 on June 12, 2009, coinciding with the nationwide mandated by the . The station had initiated digital operations on UHF channel 20 in April 2002, transitioning to full digital service post-2009 while relinquishing its analog frequency. This shift allowed for improved signal quality and the potential for subchannel to deliver multiple programming streams. The station's studios are situated in the Valleypointe office park on Valleypointe Parkway in northeastern , to which operations relocated in September 2015 as part of a facility upgrade. This modern 14,830-square-foot space supports shared production for WWCW and its sister station WFXR, enhancing operational efficiency. WWCW's transmitter is located atop Thaxton Mountain in unincorporated central , providing full-power broadcast capabilities with an of 938 kW and a of 503.1 meters. The facility operates under FCC facility ID 24812, licensed to , Inc., for digital transmissions serving the Roanoke–Lynchburg designated market area.

References

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