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Wunderman Thompson
Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets. It was part of international advertising group WPP Group (NYSE: WPP). Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman. On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML. On January 01, 2024, Wunderman Thompson ceased to exist.
J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States.
J. Walter Thompson was acquired by WPP in 1987.
In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK). Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961.
In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam.
In 2013, WPP acquired the ecommerce consultancy Salmon.
In 2019, WPP acquired the ecommerce agency CSP Commerce.
In 2018, WPP merged Wunderman with J. Walter Thompson Co., and in the first quarter of 2019, unveiled its new identity as Wunderman Thompson. Wunderman CEO Mel Edwards was named Global CEO of the new entity.
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Wunderman Thompson
Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets. It was part of international advertising group WPP Group (NYSE: WPP). Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman. On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML. On January 01, 2024, Wunderman Thompson ceased to exist.
J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States.
J. Walter Thompson was acquired by WPP in 1987.
In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK). Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961.
In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam.
In 2013, WPP acquired the ecommerce consultancy Salmon.
In 2019, WPP acquired the ecommerce agency CSP Commerce.
In 2018, WPP merged Wunderman with J. Walter Thompson Co., and in the first quarter of 2019, unveiled its new identity as Wunderman Thompson. Wunderman CEO Mel Edwards was named Global CEO of the new entity.
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