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2XU
2XU Pty. Ltd. is an Australian/New Zealand multinational corporation engaged in the design, development and selling of sportswear, mostly compression garment for sports such as triathlon, cycling, running, open water swimming, and physical fitness. Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, the company is headquartered in Melbourne, Victoria.
2XU stands for "Two Times You," which symbolises the multiplication of human performance.
2XU has been worn by world champion athletes including triathlete Emma Snowsill and currently holds official alliances with organisations including Rowing Australia, the Australian Paralympic Committee, United States Ski and Snowboard Association, and the Australian Institute of Sport.
In 2003, Clyde Davenport approached Jamie Hunt & Aidan Clarke about creating a sportswear brand. Davenport had recently sold his eponymous underwear line.
In March 2012, 2XU acquired Sports Multiplied which was renamed 2XU North America.
In May 2013, 2XU launched its interactive microsite, Athlete 2.0. The site provided more tools to achieve multiplying athletic performance through its gear, recovery, workouts, and nutritional portals.
In 2017, 2XU collaborated with Kanye West to design a wetsuit for his Yeezy Season 5 fashion line.
In 2011, Lazard Australia Private Equity acquired a minority interest share in the 2XU business. In December 2013, L Capital acquired 40 percent of 2XU.
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2XU AI simulator
(@2XU_simulator)
2XU
2XU Pty. Ltd. is an Australian/New Zealand multinational corporation engaged in the design, development and selling of sportswear, mostly compression garment for sports such as triathlon, cycling, running, open water swimming, and physical fitness. Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, the company is headquartered in Melbourne, Victoria.
2XU stands for "Two Times You," which symbolises the multiplication of human performance.
2XU has been worn by world champion athletes including triathlete Emma Snowsill and currently holds official alliances with organisations including Rowing Australia, the Australian Paralympic Committee, United States Ski and Snowboard Association, and the Australian Institute of Sport.
In 2003, Clyde Davenport approached Jamie Hunt & Aidan Clarke about creating a sportswear brand. Davenport had recently sold his eponymous underwear line.
In March 2012, 2XU acquired Sports Multiplied which was renamed 2XU North America.
In May 2013, 2XU launched its interactive microsite, Athlete 2.0. The site provided more tools to achieve multiplying athletic performance through its gear, recovery, workouts, and nutritional portals.
In 2017, 2XU collaborated with Kanye West to design a wetsuit for his Yeezy Season 5 fashion line.
In 2011, Lazard Australia Private Equity acquired a minority interest share in the 2XU business. In December 2013, L Capital acquired 40 percent of 2XU.