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Alma Cogan

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Alma Cogan

Alma Angela Cohen Cogan (19 May 1932 – 26 October 1966) was an English singer of traditional pop in the 1950s and early 1960s. Dubbed the "Girl with the Giggle in Her Voice", she was the highest paid British female entertainer of her era.

Cogan was born on 19 May 1932 in Whitechapel, London. She was of Russian-Romanian Jewish descent. Her father's family, the Kogins, arrived in Britain from Russia, while her mother's family were refugees from Romania. Cogan's parents, Mark and Fay Cogan, had another daughter, the actress Sandra Caron, who went on to play Mumsey in The Crystal Maze, and one son, Ivor Cogan. Mark's work as a haberdasher entailed frequent moves. One of Cogan's early homes was over his shop in Worthing, Sussex.

Although Jewish, she attended St Joseph's Convent School in Reading. Her father was a singer, but it was Cogan's mother who had showbusiness aspirations for both her daughters: she had named Cogan after silent-screen star Alma Taylor. Cogan first performed in public at a charity show at the Palace Theatre in Reading and at the age of eleven competed in the Sussex Queen of Song contest held at a Brighton hotel, winning a prize of £5.

Aged 14, she was recommended by Vera Lynn for a variety show at the Grand Theatre in Brighton and in July 1947 she appeared there for a week with Max Miller. In November 1947 she appeared in the show Dick Turpin's Ride to York at the Grand, Brighton. At 16, she was told by bandleader Ted Heath, "You've got a good voice, but you're far too young for this business. Come back in five years' time." Heath would later say: "Letting her go was one of the biggest mistakes of my life." She also found work singing at tea dances while also studying dress design at Worthing Art College. Cogan was soon appearing as a chorus girl in the musical High Button Shoes at the London Hippodrome in November 1948, and in a revue called Sauce Tartare at the Cambridge Theatre in London in May 1949. She became resident singer at the Cumberland Hotel in London in 1949, where she was spotted by EMI producer Walter Ridley, who became her coach and signed her to His Master's Voice.

Cogan's first release was "To Be Worthy of You" / "Would You", recorded on her 20th birthday.[citation needed] This led to her appearing regularly on comedian Dick Bentley's BBC's radio show Gently Bentley and then becoming the vocalist for the BBC Radio comedy programme Take It From Here, replacing Joy Nichols, from 1953 to the end of its run in 1960.

In 1953, while in the middle of recording "If I Had a Golden Umbrella", she broke into a giggle; she then played up the effect on later recordings. Soon enough she was dubbed the "Girl with the giggle in her voice". ("Giggle" has sometimes been quoted as "chuckle".)

Many of her recordings were covers of US hits, especially those recorded by Rosemary Clooney, Teresa Brewer, Georgia Gibbs, Joni James and Dinah Shore. Her voice was often compared with Doris Day's. One of these covers, "Bell Bottom Blues", became her first hit, reaching no. 4 on 3 April 1954. Cogan would appear in the UK Singles Chart eighteen times in the 1950s, with "Dreamboat" reaching no. 1. Other hits from this period include "I Can't Tell a Waltz from a Tango", "Why Do Fools Fall in Love", "Sugartime" and "The Story of My Life". Cogan's first album, I Love to Sing, was released in 1958.

Cogan was one of the first UK recording artists to appear frequently on television, where her powerful voice could be showcased along with her bubbly personality and dramatic costumes. Her hooped skirts with sequins and figure-hugging tops were reputedly designed by her, made by her mother and never worn twice. Cliff Richard recalls: "My first impression of her was definitely frocks – I kept thinking, how many can this woman have? Almost every song had a different costume. The skirts seemed to be so wide – I don't know where they hung them up!" Cogan topped the annual NME reader's poll as "Outstanding British Female Singer" four times between 1956 and 1960.

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