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Box-office bomb
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Box-office bomb
A box-office bomb is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the combined production budget, marketing, and distribution costs exceed the revenue after release has technically "bombed", the term is more frequently used for major studio releases that were highly anticipated, extensively marketed, and expensive to produce, but nevertheless failed commercially. Originally, a "bomb" had the opposite meaning, referring instead to a successful film that "exploded" at the box office. The term continued to be used this way in the United Kingdom into the 1970s.
With the advent of social media platforms such as Facebook and Twitter in the 2000s, word of mouth regarding new films is easily spread and has had a marked effect on box office performance. A film's ability or failure to attract positive or negative commentary can strongly impact its performance at the box office, especially on the opening weekend.
Occasionally, films may underperform because of issues largely unrelated to the content of the film, such as the timing of the film's release. This was one of the reasons given for the commercial failure of Intolerance, D. W. Griffith's follow-up to The Birth of a Nation. Owing to production delays, the film was not released until late 1916, when the widespread antiwar sentiment it reflected had started to shift in favor of American entry into World War I. Another example is the 2015 docudrama about FIFA entitled United Passions. A glowing portrayal of FIFA, which had mostly funded the film, United Passions was released in theaters in the United States at the same time FIFA's leaders were under investigation for fraud and corruption. The film grossed only $918 at the US box office in its opening weekend.
Sometimes, a film's performance may be adversely affected by national crisis or a disaster, such as the September 11 attacks in 2001, Hurricane Harvey in 2017, and the COVID-19 pandemic in 2020–2021.
Box-office gross numbers are not always reflective of profit as not all money is returned to the film studio. Some of the gross is kept by the film exhibitors and the film distributor. A rule of thumb for making an estimate of a studio's portion of the gross is that the studio usually gets half.
Sometimes a film will fail financially, even when it performs reasonably well at the box office. For the 2005 film Sahara, its budget ballooned to US$281.2 million for production, distribution, and other expenses. The film earned US$119 million in theaters and US$202.9 million overall with television and other subsidies included, resulting in a net loss of US$78.3 million. In 2012, Disney reported losses of US$200 million on John Carter. The film had made a considerable US$234 million worldwide, but this was short of its $250 million budget plus worldwide advertising.
The 2007 film The Golden Compass had a production budget of US$180 million. To be able to fund the film, New Line Cinema had to sell all of the film's international distribution rights to various film distributors around the world. The film underperformed domestically, but was an international success; New Line Cinema did not have a cut of the international box office. These events were major factors in New Line Cinema becoming a division of Warner Bros. Pictures.
Films initially thought of as "flops" may recover income elsewhere. Several films have underperformed in their countries of origin, but have been sufficiently successful internationally to recoup losses or even become financial successes. Films may also recover money through international distribution, sales to television syndication, distribution outside of cinemas, and releases on home media. The 1995 post-apocalyptic action film Waterworld was the most expensive film ever made at the time after undergoing significant production difficulties. While it performed relatively well in the US box office, it did not initially turn a profit and became known as a box-office flop. International box-office takings and video sales led it to turn a profit.
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Box-office bomb
A box-office bomb is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the combined production budget, marketing, and distribution costs exceed the revenue after release has technically "bombed", the term is more frequently used for major studio releases that were highly anticipated, extensively marketed, and expensive to produce, but nevertheless failed commercially. Originally, a "bomb" had the opposite meaning, referring instead to a successful film that "exploded" at the box office. The term continued to be used this way in the United Kingdom into the 1970s.
With the advent of social media platforms such as Facebook and Twitter in the 2000s, word of mouth regarding new films is easily spread and has had a marked effect on box office performance. A film's ability or failure to attract positive or negative commentary can strongly impact its performance at the box office, especially on the opening weekend.
Occasionally, films may underperform because of issues largely unrelated to the content of the film, such as the timing of the film's release. This was one of the reasons given for the commercial failure of Intolerance, D. W. Griffith's follow-up to The Birth of a Nation. Owing to production delays, the film was not released until late 1916, when the widespread antiwar sentiment it reflected had started to shift in favor of American entry into World War I. Another example is the 2015 docudrama about FIFA entitled United Passions. A glowing portrayal of FIFA, which had mostly funded the film, United Passions was released in theaters in the United States at the same time FIFA's leaders were under investigation for fraud and corruption. The film grossed only $918 at the US box office in its opening weekend.
Sometimes, a film's performance may be adversely affected by national crisis or a disaster, such as the September 11 attacks in 2001, Hurricane Harvey in 2017, and the COVID-19 pandemic in 2020–2021.
Box-office gross numbers are not always reflective of profit as not all money is returned to the film studio. Some of the gross is kept by the film exhibitors and the film distributor. A rule of thumb for making an estimate of a studio's portion of the gross is that the studio usually gets half.
Sometimes a film will fail financially, even when it performs reasonably well at the box office. For the 2005 film Sahara, its budget ballooned to US$281.2 million for production, distribution, and other expenses. The film earned US$119 million in theaters and US$202.9 million overall with television and other subsidies included, resulting in a net loss of US$78.3 million. In 2012, Disney reported losses of US$200 million on John Carter. The film had made a considerable US$234 million worldwide, but this was short of its $250 million budget plus worldwide advertising.
The 2007 film The Golden Compass had a production budget of US$180 million. To be able to fund the film, New Line Cinema had to sell all of the film's international distribution rights to various film distributors around the world. The film underperformed domestically, but was an international success; New Line Cinema did not have a cut of the international box office. These events were major factors in New Line Cinema becoming a division of Warner Bros. Pictures.
Films initially thought of as "flops" may recover income elsewhere. Several films have underperformed in their countries of origin, but have been sufficiently successful internationally to recoup losses or even become financial successes. Films may also recover money through international distribution, sales to television syndication, distribution outside of cinemas, and releases on home media. The 1995 post-apocalyptic action film Waterworld was the most expensive film ever made at the time after undergoing significant production difficulties. While it performed relatively well in the US box office, it did not initially turn a profit and became known as a box-office flop. International box-office takings and video sales led it to turn a profit.