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Choppies Enterprises Limited is a Botswana multinational supermarket retailer headquartered in Gaborone, Botswana. The retailer initially sold only food-based goods (both fresh groceries and wholesale long-life foods) and other fast-moving consumer goods. By 2024, Choppies had 161 stores in 4 countries.[2]

Key Information

Choppies became a listed company on the Botswana Stock Exchange on January 26, 2012, and is a constituent of the BSE Domestic Company Index with an approximate market capitalization of P2.4 billion as of December 20, 2012.[3]

History

[edit]

Choppies was founded in 1986 with a single store, Wayside Supermarket (Proprietary) Limited, in Lobatse by the Chopdat family. A second store was opened in 1993.

By 1999, the company operated only two stores. Since then, it has grown to become a dominant player in Botswana’s fast-moving consumer goods (FMCG) industry. The management team includes founding members Mr. Farouk Ismail, the current Deputy Chairman, and Mr. Ramachandaran Ottapathu, the current CEO. Both are major shareholders, each holding 34.2% of the company’s shares. In 2003, the group consolidated its operations under one structure, having previously operated under various franchise names.

Due to its exponential growth since 1999, there was growing demand for Choppies to be listed on the national stock exchange. The management team agreed, and the company was listed on the Botswana Stock Exchange on January 26, 2012. Grant Thornton was appointed to oversee the administration of the initial public offering, which saw 1.2 billion shares listed at BWP 1.15 per share, with 25% offered to the public. The IPO was the largest in the exchange’s history, raising BWP 350 million through the IPO and private placement, and was oversubscribed by up to 400%.[4][5]

In 2008, Choppies opened its first store in Zeerust, South Africa, marking its expansion into the North West region. A South African distribution centre was launched in Rustenburg in September 2012 to serve the South African stores. In 2014, the group established its first distribution centre in Zimbabwe. The company completed its secondary listing on the Johannesburg Stock Exchange on May 27, 2015. By the end of 2015 Zambian operations began and in early 2016 saw the acquisition of Jwayelani group in Durban, South Africa. Kenyan acquisition of Ulkwala group was also carried out in early 2016. As part of long term growth plan the group opened its first store in Tanzania and Mozambique in 2017.

In 2020, Choppies closed its stores in South Africa, Mozambique, Kenya and Tanzania.[6]

By 2024, Choppies had 161 stores in 4 countries.[7]

Operations

[edit]

Distribution and supply

[edit]

Choppies' distribution centres function as a central sourcing for Choppies stores. The company's top 200 products are delivered in bulk to the distribution centres and then distributed from there to the stores. Other products are delivered from the source to the stores directly. Choppies operates two distribution centres in Botswana; one in the International Commerce Park in Gaborone, and the other in Lobatse. A new 10,000m2

Welldone (Proprietary) Limited, a wholly owned subsidiary of the Choppies Group, is a logistics company that supports the day-to-day operations of the stores.

Criticism

[edit]

Choppies has attracted criticism from the public in the past due to salary discrepancy. Employees such as cashiers and packers claim to earn less than P900 a month, whilst executives such as the CEO and Deputy Chairman earn more than P30 000 000.00 per annum.[8] This has attracted outrage as the company is historically very profitable yet is not rewarding the lower-skilled workers on terms they consider fair to their efforts.

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Choppies

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from Grokipedia
Choppies Enterprises Limited is a Botswana-headquartered multinational retailer operating a chain of supermarkets primarily in Southern Africa, with a focus on food products, fast-moving consumer goods, and household items. The company, dual-listed on the Botswana Stock Exchange and Johannesburg Stock Exchange, serves markets including Botswana, Namibia, Zambia, and Zimbabwe, offering fresh produce, canned and dry foods, snacks, health and beauty products, laundry supplies, and tobacco. Founded in 1986 as the Wayside supermarket by the Chopdat family in Lobatse, Botswana, it expanded under Indian businessman Ramachandran Ottapathu, achieving rapid growth to over 100 stores in Botswana by 2024 and establishing a distribution network across the region. Choppies' defining achievements include its scaling from a single store to a dominant player in Botswana's retail sector, capturing approximately 30% through aggressive expansion and cost efficiencies, while introducing international brands to underserved areas. The company's in 2012 marked a in regional retail financing, enabling further infrastructure development like centralized distribution centers. However, it has encountered controversies, including employee complaints over low wages—such as cashiers earning under 900 monthly—and operational challenges, notably a 2019 trading suspension on both stock exchanges due to delayed financial reporting and accounting discrepancies in operations. These issues highlight tensions between rapid growth strategies and governance standards in emerging markets.

Founding and Early Development

Origins in Botswana

Choppies Enterprises Limited originated in Lobatse, Botswana, where it was established in 1986 as a single retail outlet focused on supermarket operations. The inaugural store, named Wayside Supermarket, was opened by co-founder Farouk Ismail, a seasoned entrepreneur who played a pivotal role in the company's inception. This modest beginning targeted local consumers in a town south of the capital Gaborone, emphasizing affordable grocery retailing in a market dominated by informal trade and limited formal retail infrastructure at the time. The company's early growth remained confined to , with a second store opening there in 1993, which allowed Choppies to consolidate its presence before broader expansion. Founders including Ismail and Ramachandran Ottapathu, who later became key executives, prioritized operational efficiency and customer accessibility, drawing on local market knowledge to stock essentials like groceries and household goods. By the late 1990s, the firm had begun laying groundwork for scaling within , though significant acceleration occurred post-2000, marking the transition from local origins to a national player. These initial years underscored Choppies' reliance on bootstrapped retail strategies in Botswana's emerging economy, where formal were scarce.

Initial Store Openings and Listing

Choppies Enterprises Limited commenced operations in 1986 with the opening of its first store, Wayside Supermarket, in , . The company, founded by Farouk Ismail, initially focused on retailing groceries and general merchandise in this southern town. A second store followed in 1993, also located in , marking the early expansion within the local market. By 1999, Choppies had entered the capital city with its first outlet, named Friendly Grocer, broadening its presence to urban consumers. This period represented modest growth, with the chain building a foundation in Botswana's retail sector amid competition from South African supermarkets. Significant acceleration began in , as the company initiated a series of new store openings across , culminating in the 50th domestic outlet by 2012. Choppies listed on the (BSE) on January 26, 2012, through an (IPO) that raised BWP 350 million via share issuance and . The IPO, involving 1.2 billion shares, was the largest in BSE and oversubscribed by up to 400%, reflecting strong in the retailer's growth trajectory. This listing provided capital for further expansion while establishing Choppies as a key constituent of the BSE Domestic Company Index.

Expansion Phases

Domestic Growth in Botswana

Choppies commenced substantial domestic expansion in in 2003, following the opening of its inaugural store in in 1986 and a second there in 1993. This phase involved systematic openings across urban and rural areas, growing from 68 stores by late 2014 to establish market leadership. By the end of 2023, the company operated 99 grocery retail stores, increasing to 103 by 2024 through the addition of four new outlets. Store formats diversified to include 59 supermarkets, five hypermarkets, 16 value stores, five convenience formats, and 18 hybrid stores, enabling broader accessibility. The expansion strategy prioritizes underserved rural regions, targeting placement of stores within 10 km of 90% of Botswana's population to capture demand in less penetrated areas. This approach, combined with and the 2023 acquisition of a 76% stake in Kamoso for backward integration into and building materials, bolstered the retail footprint, including 75 Liquorama outlets. By October 2025, total stores in reached 105, reflecting ongoing additions amid plans to scale specialized segments like Liquorama from 74 to 100 locations. Choppies emerged as Botswana's largest supermarket chain, eclipsing South African entrants such as and Pick n Pay, and as the country's top private employer with over 6,700 staff. Domestic performance underscored this growth, with operations generating BWP 5,141 million in revenue for fiscal year 2024—58% of group total—up from BWP 4,511 million the prior year. Retail sales rose 13.6% to BWP 5,078 million, driven by 10.1% growth and 3.1% price inflation, while like-for-like sales advanced 10.6%. Adjusted EBITDA for reached BWP 461 million, supported by operational efficiencies and a 17.8% rise in monthly footfall to 9.3 million shoppers. These metrics highlight Choppies' dominance in 's retail sector, where it holds an estimated 34% per industry analyses.

Entry into Neighboring Markets

Choppies initiated its regional expansion beyond with entry into in 2008, opening its first store in in the North West province to tap into cross-border consumer demand and underserved rural areas. This move marked the company's shift from domestic focus to regional growth, leveraging its low-price supermarket model suited to price-sensitive markets. By 2014, Choppies had established a in to support further store rollouts, reaching 38 outlets primarily in the North West and provinces before eventual in 2020. In 2013, Choppies entered through organic store openings, acquiring and converting existing retail spaces in urban and peri-urban locations to accelerate . The strategy emphasized rapid scaling in a fragmented retail landscape, with initial stores in and , growing to 21 outlets by 2015 and supported by a dedicated opened in 2014. This expansion capitalized on Zimbabwe's and high demand for affordable groceries, though it faced local supplier integration challenges. Zambia's market entry followed in late 2015, with the first store opening on December 7 in Lusaka's Kanyama township, targeting low-income consumers with competitively priced essentials. Choppies adopted an aggressive rollout, adding nine more outlets by mid-2017, focusing on high-density residential areas to build volume through everyday low pricing rather than promotional discounting. Operations emphasized local procurement where feasible, though from and initially dominated. Namibia represented the latest neighboring entry in November 2017, launching simultaneously with three supermarkets in northern towns—Omuthiya, Ondangwa, and Ongwediva—to serve rural and semi-urban populations underserved by formal retail. The Omuthiya branch officially opened on December 1, 2017, employing local staff and investing in store formats adapted to regional tastes, such as expanded fresh produce sections. By 2023, this had expanded to 18 stores, reflecting sustained commitment despite economic headwinds in the region. Overall, these entries prioritized geographic proximity, cost efficiencies from shared supply chains, and formats blending scale with neighborhood convenience to compete against informal traders and incumbents.

International Acquisitions and Challenges

Choppies began its international expansion with the acquisition of the Spar network in in 2013, marking its first major cross-border move beyond . This was followed by entry into in late 2015, with the opening of its first store in Kanyama, , and plans to rapidly scale to additional outlets by 2017. In early 2016, the company acquired the Jwayelani group of supermarkets in , comprising 21 stores primarily in , as part of a strategy to penetrate larger regional markets. saw organic entry in November 2017, starting with stores in Omuthiya, Ondangwa, and Ongwediva, which grew to 18 outlets by 2023. These expansions encountered significant operational and economic hurdles, prompting strategic retreats. In , Choppies grappled with stagnant growth, high unemployment impacting consumer spending, and intense competition, resulting in announcement of an exit plan in August 2019 and final divestment of the remaining Jwayelani assets to Shingai Retail Investments in September 2025. Similarly, operations, which peaked at 30 stores, suffered from , ZiG currency volatility, shortages, power outages, droughts disrupting supply chains, and competition from informal traders, leading to a 30% drop in footfall and announcement of closure in November 2024, with sale to local firm Sai Mart completed by March 2025 at a $1 million loss. In Namibia, while sales grew 42.3% in recent periods with like-for-like increases of 33%, the company faced regulatory setbacks, including a N$2.2 million fine in November 2024 from the Namibia Competition Commission for failing to notify authorities of its acquisition of Grootfontein Supermarket and Bottle Store, which constituted an unlawful merger altering market control. Zambia has shown relative stability, with ongoing store openings such as in Ndola in February 2025, though the broader pattern of international challenges—marked by macroeconomic instability and inefficiencies—has led Choppies to divest non-core assets and consolidate in higher-performing markets like Zambia and Namibia to prioritize profitability.

Business Operations

Store Format and Network

Choppies operates a variety of store formats tailored to different customer segments, market locations, and product focuses, primarily emphasizing (FMCG) such as groceries, with expansions into and hardware retail. The core grocery formats include hyperstores, superstores, valuestores, hybrid stores, and convenience-oriented "On The Go" outlets. Hyperstores, the largest format at 3,000–4,900 , stock up to 15,000 SKUs and target urban, higher-income shoppers with a wide product range. Superstores, ranging from 550–2,300 , offer around 12,000 SKUs in a standard setup for broader accessibility. Valuestores, under 500 with about 7,500 SKUs, serve rural and budget-conscious customers with essential items. Hybrid stores blend elements of these formats, while "On The Go" stores function as convenience options at petrol stations. Complementing grocery operations, Choppies has diversified through acquisitions, notably integrating 75 Liquorama stores and 27 Builders Mart hardware outlets as of June 2024, primarily in , to capture adjacent retail segments. These additions, stemming from the July 2023 acquisition of Kamoso Group entities, include wholesale (Kamoso Liquor) and hardware alongside for items like tissue and . This multi-format approach supports a one-stop-shopping strategy, with stores positioned to reach 90% of 's population within 10 km. As of June 2025, Choppies' network comprises 287 stores across , , and , marking a net increase of 30 from 257 the prior year, driven by 19 new and expansions in /hardware. total 174, distributed as 111 in , 23 in , and 40 in ; and hardware outlets number 113, concentrated in (85 Liquorama and 28 Builders Mart, including one in ). The company maintains 10 distribution centers (39,282 m² total area) across these countries—five in , two each in and —to enable centralized efficiency and in-house . This footprint serves approximately 2.5 million weekly customers, focusing on underserved rural and urban areas following divestitures like the 2024 exit from .
Store CategoryNumber (June 2025)Primary Locations
Supermarkets (grocery)174 (111), (23), (40)
Liquor & Hardware113 (112), (1)
Total287, ,

Product Sourcing and Supply Chain

Choppies maintains an integrated centered on seven wholly-owned distribution centers—five in , one in , and one in —spanning approximately 41,000 square meters, which handle central sourcing and distribution to stores within a 500-km radius. The company owns a fleet of 637 trucks, trailers, and forklifts, with maintenance provided by its subsidiary Amophora (Proprietary) Limited, enabling vertical control over logistics. A centralized IT , implemented in 2014, supports real-time monitoring of sales and pricing across the network. Product sourcing emphasizes a mix of private-label goods (over 200 items in , beverages, , and cleaning) and fresh produce integrated via in-store production and supplier partnerships. In , Choppies collaborates with around 150 farmers, predominantly expatriates from and for root , channeling 75% of locally grown fruits and through its channels; it provides financing and guidance to farmers to curb imports from . Nonetheless, imports constitute the majority of products due to limited domestic manufacturing, with as a for cost efficiency when supply falls short, coordinated through distribution agents. Procurement challenges persist, including supplier delays in delivery, non-compliance with quality standards (e.g., Botswana Bureau of Standards), and protracted selection processes due to incomplete documentation. Local suppliers frequently breach contracts, exacerbating reliance on imports and hindering responsiveness; internal issues like poor communication and insufficient skilled staff (only two degree-holders among surveyed procurement personnel) compound inefficiencies. Critics have accused Choppies of prioritizing South African or expatriate producers over indigenous farmers, fostering channel conflicts with traditional vendors and prompting complaints of expired or mislabeled goods, though the company has responded with legal actions. To address these, Choppies adopted Slimstock's AI-powered Slim4 platform for forecasting and optimization across 177 stores in , , , and , yielding a 50% reduction in excess , 17% overall cut, and $1.4 million in value savings while boosting 10% through enhanced availability. Strategic diversification of suppliers from new markets aids price competitiveness amid economic pressures. efforts target supply chain re-engineering to promote local growth, though implementation details remain tied to cost and capacity constraints.

Retail Strategy and Customer Focus

Choppies Enterprises Limited pursues a retail centered on delivering consistent value to its mass-market customers across , emphasizing competitive , high-volume , and strategic store placement to ensure accessibility and convenience. The company's model prioritizes a broad product assortment spanning groceries, fresh produce, and household essentials, with a focus on everyday low to attract price-sensitive shoppers amid inflationary pressures. In fiscal year 2023 (ended June 30), this approach supported a 6.5% increase in group retail to BWP 6,433 million, despite a slight reduction in gross to 21.1% due to elevated costs and competitive discounting. Key strategic pillars include enhancing access to goods—achieving coverage for 90% of 's population within 10 kilometers of a store—and integrating local sourcing to bolster supply reliability and customer trust, with 75% of fresh produce in procured domestically from over 4,300 registered farmers, involving monthly purchases worth BWP 3–4 million. Initiatives like the farmers' app, which added 837 new suppliers in 2023, and the Motopi app, launched that year to connect 50 farmers directly to buyers, underscore efforts to align supply chains with customer demands for fresh, affordable products while supporting regional . This backward integration, further strengthened by the 2023 acquisition of a 76% stake in Kamoso (adding milling and packaging capabilities), aims to reduce costs and improve product quality without compromising affordability. Customer focus manifests in and programs designed to drive repeat visits and , which rose 6.1% in fiscal 2023. The Bonus Bucks program, operational in , enables residents aged 18 and older to earn redeemable points on qualifying purchases by registering at checkout with personal details like ID and contact information; points convert to vouchers, discounts, or personalized promotions, valid for 12 months and redeemable at participating stores with proof of residency. While in broader testing across markets during 2023, such programs complement efforts, including reward draws for cash prizes and vehicles to foster among low- to middle-income households. Choppies also invests in , viewing it as pivotal for future personalization and efficiency, alongside mystery shopper audits targeting 80–90% satisfaction scores (achieving 60–70% in 2023) to refine service standards.

Financial Performance

Choppies Enterprises Limited has exhibited steady growth since fiscal year 2020, driven by organic expansion, store openings, and strategic acquisitions such as Kamoso Africa in , though with periodic fluctuations due to market exits and economic pressures in operating regions. declined slightly from BWP 5,421 million in FY2020 (ended June 30, 2020) to BWP 5,331 million in FY2021 amid efforts, before rebounding to BWP 6,042 million in FY2022, BWP 6,433 million in FY2023, and a significant 31.8% jump to BWP 8,477 million in FY2024, reflecting contributions from acquired entities. This upward trajectory continued into FY2025, with reaching BWP 9,173 million, a 14.7% increase year-over-year, supported by improved performance in core and operations despite subdued growth in other segments. Net profit trends reflect a recovery from earlier losses, marking a shift toward profitability following operational divestitures and cost controls. The company reported a net loss of BWP 371 million in FY2020, largely attributable to discontinued operations in challenging markets like , but swung to a profit of BWP 60 million in FY2021—the first profitable year in five—as restructuring initiatives took effect. Profits then strengthened to BWP 145 million in FY2022 and BWP 150 million in FY2023, before reaching BWP 164 million from continuing operations in FY2024 (or BWP 136 million including discontinued items), bolstered by EBITDA growth of 33.2% to BWP 622 million. However, FY2025 saw a decline to BWP 95 million, influenced by margin pressures and weaker contributions outside and , where adjusted EBIT improved modestly from a loss to a profit.
Fiscal Year (Ended June 30)Revenue (BWP Millions)Net Profit (BWP Millions)
20205,421(371)
20215,33160
20226,042145
20236,433150
20248,477164 (continuing ops.)
20259,17395
Overall, revenue has compounded at an average annual rate of approximately 12.4% over the period, outpacing industry peers, while net margins have stabilized around 1.7%, indicating persistent thin profitability amid competitive retail dynamics and supply chain costs in southern Africa.

Key Financial Metrics and Debt Management

As of 30 June 2025, Choppies Enterprises held total equity of BWP224 million, reflecting growth from BWP136 million the prior year amid ongoing strengthening. Total borrowings totaled BWP264 million, comprising BWP112 million in long-term borrowings and BWP152 million in the current portion, down from BWP347 million in 2024 due to targeted repayments. Including liabilities of BWP843 million, gross reached BWP1,107 million, with cash equivalents of BWP170 million yielding net of BWP937 million. The , incorporating total and liabilities, was 4.94, an increase from 2.55 in 2024 attributable to expanded obligations from store growth, though bank leverage improved. Excluding , non-IFRS 16 net declined by BWP89 million year-over-year, achieved through operational flows and disciplined capital allocation despite BWP281 million invested in new stores and .
Key RatioFY2025FY2024Notes
Gross Debt to EBITDA1.790.75Measures covenant compliance; 2025 figure remains within headroom below typical thresholds like ≤1.50.
Debt-to-Equity (Total Debt)4.942.55Elevated by leases; borrowings-only ratio approximated at 1.18 based on BWP264 million debt and BWP224 million equity.
Debt management prioritizes reduction of non-lease borrowings to achieve long-term debt-free status, supported by covenant compliance across metrics including interest cover and debt service ratios, with no breaches reported. This builds on the 2023 BWP300 million , which eliminated , and includes divestitures of loss-making units to free resources for core operations. The strategy aligns with broader goals of financial discipline, liquidity preservation, and selective expansion in profitable markets like , while monitoring economic pressures such as inflation and currency volatility in .

Responses to Economic Pressures

Choppies Enterprises Limited has encountered economic pressures including high , currency depreciation, shortages, and , particularly in markets like and , alongside Botswana's devaluation and regional droughts. In 2024 (ending 30 June 2024), these factors contributed to losses such as BWP14 million in and segments, a BWP15 million goodwill impairment in due to underperforming stores, and a BWP17 million loss on USD-denominated liabilities. In response, the company prioritized divestitures from unprofitable operations, including the sale of Mediland pharmacies in June 2024 for BWP100 million (eliminating BWP8 million in annual losses and yielding a BWP16 million profit on disposal), discontinuation of Skywalker and Keriotic operations, and exits from , , , and via the Jwayelani chain sale in 2025. These moves allowed focus on core markets in , , and , where operations demonstrated resilience, with adjusted EBIT improving from a BWP3 million loss to BWP21 million in non-Botswana segments by 2025. To counter inflation and costs, Choppies implemented cost controls such as optimizing through full truckloads and backhauls, reducing administrative expenses from BWP978 million to BWP1,342 million in 2024 (adjusted for scale), and improving from BWP93 million in 2023 to BWP220 million in 2024. Inventory management via Slimstock software reduced holdings by BWP20 million in 2023, while energy efficiency measures included solar installations at stores in and (generating 175 MW by mid-2023) and LED lighting conversions. reduction remained central, with borrowings lowered from BWP369 million to BWP347 million in 2024 despite a BWP190 million assumption from the Kamoso acquisition, following a 2023 rights offer that raised BWP300 million and cut by BWP270 million (plus BWP114 million post-year-end). In July 2025, a incurred an immediate BWP48 million cost, prompting selective price adjustments to pass on import-driven rises while emphasizing value through affordable private-label and localized products. Diversification addressed shifting consumer trends toward essentials amid and price sensitivity, with the July 2023 acquisition of Kamoso Group for BWP22 million adding , hardware, and milling segments, boosting fiscal 2024 to BWP8,541 million. Smaller store formats were expanded to lower overheads and enable competitive , while adaptations included centralized buying, forward contracts, and stockpiling groceries to mitigate and shortages. Localization efforts registered 4,337 farmers by 2023 (837 new that year), securing stable sourcing despite forex constraints in , where (triple-digit rates) and ZWL depreciation (from 495:USinJuly2022to5,740:US in July 2022 to 5,740:US in June 2023) were managed via IAS 29 restatements and USD functional currency shift by mid-2024. Data analytics tracked spending shifts, enabling tailored affordable options, which supported a 19% rise in fiscal 2025 headline despite ongoing global and regional volatility.

Strategic Moves and Market Presence

Geographic Footprint

Choppies Enterprises Limited maintains its primary operations in three Southern African countries: , , and , as of September 2025. The company, headquartered in , , derives the majority of its revenue and store network from its home market, where it operates as the largest retailer outside . hosts the bulk of Choppies' approximately 287 stores across various formats, supported by multiple distribution centers that facilitate efficient in urban and rural areas. In and , Choppies has established a smaller but growing presence, with 23 stores in and 38 in as of mid-2025. These operations target underserved markets, emphasizing affordable grocery retail in regional hubs, backed by dedicated distribution infrastructure to minimize import dependencies. The company's nine distribution centers, concentrated in these core markets, enable localized sourcing and reduce transportation costs, enhancing competitiveness against informal traders. Historically, Choppies expanded aggressively into additional African markets, entering in 2007, in 2013, and briefly , , and . However, strategic divestitures refocused efforts on profitable core territories: exits from , , , and occurred by 2020 due to operational challenges and margin pressures, while the operations—comprising 30 stores—were sold in March 2025 to streamline resources amid economic volatility. This contraction has consolidated the footprint, prioritizing depth in , , and over breadth, with ongoing store openings—26 net additions in the first half of 2025—driving network expansion within these borders.

Expansions and Divestitures

Choppies Enterprises began its expansion beyond its founding location in , , with a second store opening there in , followed by further growth into the greater periphery and other parts of . A significant acceleration occurred from 2003, involving new store openings across and initial forays into additional sub-Saharan African countries. By 2008, the company entered with its first store in , North West province. Subsequent expansions targeted East and Southern Africa: operations commenced in Zambia and Kenya in 2016, followed by store openings in Tanzania and Mozambique in 2017. Namibia was entered in November 2017 with three initial supermarkets in Omuthiya, Ondangwa, and Ongwediva, growing to 18 outlets by December 2023 and 20 by June 2024 through ongoing openings such as in Mondesa and Divundu. In line with a strategy of managed growth in profitable regions, Choppies opened 26 new stores between June and December 2024, primarily bolstering its core Botswana operations and select neighboring markets. Facing challenges in less viable markets, Choppies adopted a divestiture approach to exit loss-making operations, completing sales from , , , and by focusing resources on higher-return areas. In , the exit was confirmed in amid layoffs of approximately 200 workers; operations closed in November 2019 with asset sales underway due to intense . divestments began around , culminating in 2025 with the sale of its remaining Business Venture Investments unit—operating 45 Jwayelani-branded stores and a meat plant—to the Shingai Itai Consortium, ending a 17-year presence marked by profitability struggles. Further exits included in early 2025, where the Nanavac (Pty) Ltd subsidiary with 30 stores was sold to Sai Mart, attributed to informal sector competition, economic instability, and a hostile business environment. These moves align with Choppies' five-year strategy emphasizing debt reduction and concentration in , , and , where operations remain active post-divestitures.

Competitive Positioning

Choppies Enterprises Limited primarily competes with South African retail giants such as Holdings, which dominates the Southern African sector through its extensive network of over 2,900 stores across 15 countries as of 2023, compared to Choppies' 161 stores in four countries by 2024. Shoprite's scale enables broader product assortments and centralized , giving it advantages in pricing power and supply chain efficiency, while Choppies targets underserved rural and peri-urban markets in , , , and with a focus on value-oriented formats. In , Choppies holds approximately 34% of the grocery market share, positioning it as the leading local player against Shoprite's urban stronghold, though Shoprite maintains higher overall volumes due to its larger store counts and presence. Choppies differentiates through its emphasis on cost leadership and localized operations, leveraging in-house logistics and a distribution network tailored to regional supply challenges, which contrasts with competitors' reliance on imported goods from South Africa that face currency and border delays. This approach supports competitive pricing in staple goods, as evidenced by periodic basket comparisons where Choppies has offered the lowest totals among major chains in markets like Namibia. Other rivals, including Spar and Pick n Pay, compete on quality and branded products in urban segments, but Choppies counters with private-label expansions and store formats under 1,000 square meters suited to lower-income consumers, achieving operational efficiencies that yielded 14.7% retail sales growth to BWP 9.107 billion for the year ended June 2025. Strategic responses to competition include digital initiatives for inventory management and customer loyalty, aiming to close gaps with Shoprite's advanced and data analytics, while divestitures from unprofitable ventures like and since 2020 have refocused resources on core markets for sustainable positioning. Choppies' competitive edge in and community ties— as Botswana's largest private employer—fosters loyalty in fragmented markets, though it trails Shoprite in overall revenue scale and breadth.

Economic and Social Impact

Job Creation and Local Economies

Choppies Enterprises Limited, operating primarily in , employed 11,388 full-time workers as of 30 June 2024, marking an increase from 9,740 in the prior . The company's workforce is distributed across its key markets, with 6,767 employees in , 1,505 in , 966 in , and 1,051 in , alongside 1,099 from the Kamoso acquisition. In 2024 (ending 30 June 2024), Choppies created 876 new jobs in its core retail operations, including 410 in , 275 in , 191 in , and none in ; including hires from acquisitions, the total reached 1,610 new positions. This followed 653 jobs added in 2023, concentrated in store expansions with 389 in and 186 in .
CountryEmployees (FY2024)New Jobs Created (FY2024 Retail)
6,767410
1,505275
966191
1,0510
Total11,388876
As Botswana's second-largest private employer after the , Choppies sustains local economies through substantial wage disbursements, totaling BWP 606 million in 2024 across its operations, up from BWP 426 million the previous year. These payrolls circulate income within communities, supporting consumer spending and ancillary services. The firm also fosters economic activity by sourcing 85% of its suppliers locally and partnering with over 5,100 farmers region-wide, purchasing 1,627 and 3,065 small stock in 2024, which bolsters agricultural livelihoods and rural supply chains. Store expansions, including eight net new outlets in 2024 (four in , six in , one each in and ), have historically correlated with job growth tied to retail operations and . While Choppies' scale enhances formal and skills —evidenced by BWP 3.4 million invested in 1,139 employees for 17,360 training hours in 2024—its expansion has drawn scrutiny in academic analyses of chains for potentially intensifying with informal traders, though firm-specific on net displacement remains limited. In and , where the company maintains its strongest presence, operations contribute to retail accessibility and economic formalization, with 75% of the former's fresh produce distributed through Choppies channels. Recent strategic shifts, including planned exits from underperforming markets like amid economic instability, may recalibrate local job footprints, preserving focus on profitable regions.

Contributions to Retail Accessibility

Choppies Enterprises Limited has enhanced retail accessibility in by strategically establishing stores in underserved rural and peri-urban areas, where formal retail was historically sparse. This expansion provides low- to middle-income consumers with proximate access to essential groceries, household goods, and other necessities, reducing reliance on distant urban centers or informal markets. In its 2023 integrated , the company emphasized operations in regions with low formal retail penetration, particularly targeting lower-income brackets in , , , and . The company's store format adaptations, including smaller outlets designed for frequent, low-volume purchases typical of rural shoppers, further democratize access by aligning with local economic realities and minimizing travel burdens. Originating in Botswana with a focus on high-demand, low-competition locales like , Choppies replicated this model regionally, entering smaller towns and remote districts in and to serve communities with high unemployment and limited commercial options. This approach has been credited with fostering socio-economic benefits, such as improved availability of affordable food staples in areas previously underserved by modern retail. Supported by a network of seven distribution centers—five in , one each in and —Choppies ensures efficient supply chains that extend product variety and freshness to peripheral markets, thereby elevating overall retail equity without compromising viability. As of 2023, this footprint included targeted placements in Zambia's rural zones, directly addressing gaps in formal retail for .

Supply Chain Effects on Local Suppliers

Choppies maintains an integrated featuring seven distribution centers across its operations, emphasizing local of fresh produce, meat, and other goods to reduce transportation costs and support regional economies. In , the company sources approximately 75% of its fruits and vegetables from local farmers, channeling substantial volumes through its network. As of 2022, Choppies had registered 2,967 farmers in , 27,139 in , 3,500 in , and 367 in for supply contracts, primarily for vegetables, fruits, beef, chicken, eggs, and livestock products. This local focus aligns with policies that prioritize agreements and direct relationships to ensure steady supply. To facilitate reliable production, Choppies provides financing, technical guidance, and advances to local farmers, particularly for root vegetables and other staples, enabling them to meet quality and volume requirements. These initiatives have supported small-scale enterprises; for instance, Green View Farm in expanded its production and employs 12 workers after partnering with Choppies, while Fields, supplying beetroot and carrots, has 178 employees (60% women) and invested in new equipment. Similarly, Request Tuli Fresh employs 100 people (70% women) in tied to Choppies' chain, contributing to localized job creation and . Women-led suppliers, such as those producing Papata for over 50 stores, have gained market access through these channels. However, the expansion of like Choppies imposes challenges on smaller suppliers due to demands for consistent quality, scale, and compliance with private standards such as HACCP or FSSC 22000, which entail certification costs ranging from R80,000 to R200,000 annually in comparable markets. In , Choppies' reliance on exclusive import agents and growth in private-label products (including 50 house brands) has limited opportunities for some local branded suppliers, while backward integration into areas like meat processing further pressures independent producers. Despite this, Choppies offers relatively favorable terms, such as no listing fees, compared to South African competitors, fostering some upgrading among capable suppliers who invest in machinery (e.g., Pula 50 million by a Botswana miller). Overall, while enabling market participation for upgraded suppliers, these dynamics exclude many informal or low-scale operators lacking resources for compliance.

Controversies and Criticisms

Labor and Wage Disputes

In , Choppies employees at a branch submitted a to on August 16, 2025, alleging unfair treatment, including inadequate adjustments and poor working conditions, prompting a gathering of workers outside the store. Earlier, in May 2018, the company dismissed over 30 workers following an unauthorized strike demanding salary increases and improved benefits, with the Cashiers, and Allied Workers Union rejecting the terminations as unjust. In , multiple branches experienced protests in August 2025 over low wages and labor practices; workers at the and Khomasdal stores petitioned for the abolition of flexi-hour contracts, payment of the national minimum wage of N$18 per hour (equating to N$3,510 monthly), and salary increments, claiming management failed to follow proper processes for changes in employment terms. Botswana operations have faced scrutiny for labor law violations identified in 2018 inspections, including granting female employees only three months of maternity leave instead of the mandated six months, alongside other breaches such as improper payments and to provide protective . In 2018, Choppies dismissed 18 employees after a strike at the Westgate branch over salary increments and working conditions, with the company citing contract breaches; a subsequent challenge by the workers was unsuccessful. Additionally, in 2019, Choppies attempted to introduce a P4,000 but was barred by labor laws requiring compliance with existing collective agreements. In , during the company's market exit in 2020, Choppies issued redundancy notices to 543 employees, prompting the Kenya Union of Commercial Food and Allied Workers to demand unpaid benefits totaling Sh28.6 million ($278,000) in a headed to ; overall, 583 staff were laid off amid allegations of delayed severance and unresolved claims. South African subsidiaries encountered strikes in 2015-2016 over changes to employment conditions in branches like , Koster, Lichtenburg, and Swartruggens, leading to a 2023 Labour Court ruling in Mlambo and Others v Choppies South Africa (Pty) Ltd that some participants were unprotected due to lack of direct involvement in the disputed terms, resulting in upheld dismissals for those employees. These incidents reflect broader challenges from union activism in the region, contributing to operational disruptions.

Accounting and Governance Issues

In early 2018, Choppies Enterprises Limited identified irregularities in its , prompting the replacement of its long-time auditor with . The irregularities included errors in , valuation, and related-party transactions that had been approved by in prior years, contributing to overstated profits and non-compliance with . These issues eroded investor confidence and highlighted deficiencies in internal controls and oversight by Choppies' and board. PwC's subsequent of the ending June 30, 2018, faced significant delays attributed to unresolved discrepancies and weaknesses, such as inadequate of transactions and potential management overrides of controls. The delay, lasting several months, resulted in the suspension of Choppies' shares on the Stock Exchange and Johannesburg Stock Exchange in late 2018, wiping out approximately $253 million in . Choppies' major shareholders, including CEO Ramachandran Ottapathu and executive director Farouk Ismail, initiated legal action against in 2020, seeking over 653 million rand (about $40 million) in damages for alleged in finalizing the audit, which they claimed exacerbated the financial fallout. has contested the claims, arguing the delays stemmed from Choppies' own internal issues, but 's has repeatedly ruled against motions to dismiss the case, including a third defeat in April 2025 on grounds of improper procedural challenges. Botswana's Accounting Oversight Authority launched an investigation into in June 2025 following complaints from Choppies' legal team, focusing on allegations of professional misconduct, including unauthorized access to confidential data and failure to adhere to auditing standards. The probe underscores broader lapses at Choppies, including delayed financial reporting that persisted into 2019 and impaired transparency for minority shareholders. These events exposed systemic risks in the company's board oversight and effectiveness, prompting regulatory scrutiny of both Choppies and its former auditors in 2020. Despite these challenges, Choppies has since stabilized its reporting processes, though the litigation with remains unresolved as of mid-2025.

Market Exit Backlash and Strategic Decisions

In late 2024, Choppies Enterprises announced its exit from , where it had operated 30 stores since investing US$22 million in 2013, citing persistent losses from , currency devaluation, exchange control policies, and intense from informal traders that eroded formal retail margins. The divestiture was completed in April 2025 with the sale of operations to Pintail Investments for US$260,000, resulting in an approximate US$1 million impairment charge and highlighting the unviability of sustaining capital-intensive retail in that environment. While explicit public backlash was muted, the closure amplified concerns over job displacements—potentially affecting hundreds of employees—in a sector where formal retailers like Choppies had struggled against unregulated street vending, with local reports framing the exit as symptomatic of broader policy-induced hostility toward structured business. Choppies' withdrawal from , initiated amid operational losses in 2019, culminated in September 2025 with the sale of its remaining 45 Jwayelani stores and a processing facility to the black-owned Shingai Itai for an undisclosed sum, marking the full from a market where it once planned 88 store closures as a corrective to overexpansion. The move faced criticism from labor groups over resultant unemployment in low-income areas, though the transfer to a local mitigated some perceptions of foreign by preserving store continuity under new ownership. These exits formed part of Choppies' explicit five-year strategy to divest underperforming assets, reduce debt, and redirect resources toward profitable core operations in and , while curtailing aggressive growth in volatile regions like those previously abandoned in , , and . Post-divestiture financials reflected gains, with half-year revenue rising amid stabilized operations, underscoring the causal link between shedding loss-makers—driven by mismatched local and supply inefficiencies—and enhanced group resilience. The strategy prioritized empirical viability over sunk-cost persistence, though it invited scrutiny from stakeholders in exited markets regarding abrupt employment shifts without extended transition support.

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