Cyworld
Cyworld
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Cyworld

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Cyworld

Cyworld (Korean싸이월드) is a South Korean social network service. Cyworld was originally part of SK communication, and became an independent company in 2014. Members cultivate relationships by forming Ilchon (Korean일촌, Hanja: 一寸) or "friendships" with each other through their minihompy. Avatars and "mini-rooms" (small, decoratable, apartment-like spaces in an isometric projection) are features of the service, which can make for a Sims-like experience.

The "Cy" in Cyworld can mean "cyber", but is also a pun on the Korean word for "relationship" (Korean사이 'between').

Cyworld is a rough equivalent to Myspace of the United States, with the main difference being that revenue is generated through the sale of dotori (Korean도토리), or acorns, which can be used to purchase virtual goods, such as background music, pixelated furniture, and virtual appliances.

Cyworld also has operations in China and Vietnam.

Cyworld launched in 1999 and was purchased by SK Communications in 2003. It became one of the first companies to profit from the sale of virtual goods.

Cyworld was wildly popular in its home market, with 2005 claims that nearly every South Korean in their twenties and 25 percent of the South Korean population were users. By 2006 its domestic user base numbered 19 million, but this dropped to 18 million by 2008.

Cyworld's reception in some overseas markets did not prove as enthusiastic, and by 2010 Cyworld had ended its operations in Germany, Japan, and the United States. As of 2009, it continues to provide service to the Chinese and Vietnamese markets where it has subscriber bases of seven million and 450,000, respectively.

The idea for Cyworld started in August 1999 by KAIST student organization the 'EC club', a club that took on online business projects. The club members got the idea to create a social networking website while discussing topics for a research project. Though most club members abandoned the project after graduation, Dong-Hyung Lee continued to pursue the project, taking on the role of CEO from December 1999.

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