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The Meet Group, Inc. (formerly MeetMe) owns several dating app networking services including MeetMe, hi5, LOVOO, Growlr, Skout, and Tagged. The company has offices in New Hope, Pennsylvania, Philadelphia, San Francisco, Dresden, and Berlin.

Key Information

History

[edit]
The myYearbook logo, which was used from 2005 to 2012

Two siblings, Dave and Catherine Cook, created myYearbook during their Spring break of 2005. They persuaded their older brother Geoff, who had founded EssayEdge and ResumeEdge from his Harvard dorm room, to invest in their project. At the launch of the site, Dave was a junior in high school and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. The site was created entirely by workers in India.[1]

In 2006, myYearbook raised $4.1 million from U.S. Venture Partners and First Round Capital. In 2008, it raised $13 million in a Series B round.[2]

In July 2011, myYearbook announced it had agreed to be acquired by Latino social networking site Quepasa.[3][4][5] In June 2012, the company formed from the combination of myYearbook and Quepasa was renamed MeetMe.[6]

In October 2016, MeetMe acquired Skout for $55 million.[7][8]

On April 3, 2017, the company acquired if(we) and rebranded to The Meet Group.[9]

In September 2017, Meet Group acquired German dating app Lovoo[10][11] for $70 million USD.

In 2020, The Meet Group was acquired by ProSiebenSat.1 Media with a parent company, ParshipMeet Group, being formed to manage both The Meet Group and Parship.[12][13]

In 2022, Tumblr announced its livestreaming service Tumblr Live, based on The Meet Group's product Livebox.[14] In 2024, Tumblr announced that they would be discontinuing Tumblr Live as of January 24, with options for users to migrate to MeetMe.[15]

See also

[edit]

References

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The Meet Group

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from Grokipedia
The Meet Group, Inc. is an American social technology company and of ParshipMeet Group that develops and operates a portfolio of mobile applications focused on social discovery, dating, and livestreaming video, including flagship apps such as MeetMe, , Tagged, LOVOO, and Growlr. Headquartered in , the company emphasizes human connection through interactive features like live video streaming and creator monetization tools, serving millions of users worldwide and generating revenue primarily from advertising, subscriptions, and virtual gifts. As of 2025, according to the company, it produces more daily video minutes than Netflix's entire catalog, positioning itself as a leader in social entertainment and the . Founded in by siblings Geoff, Catherine, and Dave Cook as myYearbook, a social networking site aimed at high school and students, the company initially gained traction with gamified features like and . It rebranded to MeetMe in 2012 following a merger with Quepasa Corporation and expanded through acquisitions, including in 2016 and LOVOO in 2017, to build a diverse suite of social and platforms targeting various demographics, such as the LGBTQ+ community via Growlr (acquired in 2019). By 2019, The Meet Group had shifted its focus toward livestreaming technology, launching innovations like Livebox to enable real-time video interactions and brand partnerships within social apps. In September 2020, The Meet Group was acquired by Parship Group, a between and , in a deal valued at approximately $480 million, leading to the formation of ParshipMeet Group as a major global player in . Post-acquisition, the company integrated its operations while maintaining its app ecosystem and safety initiatives, including robust and transparency reporting, as evidenced by its 2025 report detailing user protection measures across platforms. Despite leadership changes and reorganizations in 2023, and a CEO transition at ParshipMeet Group in March 2025 with Matthew Gain succeeding Marc Schachtel, The Meet Group continues to innovate in mobile social experiences under the ParshipMeet umbrella, with ongoing migrations to shared infrastructure to enhance scalability.

Overview

Company profile

The Meet Group traces its origins to April 2005, when it was founded as myYearbook by siblings Catherine Cook and David Cook as a social networking platform targeted at high school students to facilitate meeting new people and building connections. Over the years, the company evolved from its initial web-based focus into a leading provider of mobile social discovery applications, prioritizing human connection, fun interactions, and user safety through features like moderated communities and privacy controls. The Meet Group's portfolio includes social discovery apps such as MeetMe, , Tagged, LOVOO, and Growlr. The core of The Meet Group revolves around monetizing its social discovery platforms via in-app purchases—such as virtual gifts and premium subscriptions—alongside and enhanced features that improve user engagement in and social environments. In 2024, ParshipMeet Group reported more than 375 million euros in revenues from its nine apps, including those from The Meet Group, underscoring its significant presence in the global social entertainment sector. The company places a strong emphasis on , particularly in livestreaming video technologies that enable real-time interactions and support the by offering tools for users and brands to monetize content and foster authentic engagements. Following its rebranding to The Meet Group in and integration into ParshipMeet Group after the 2020 acquisition, it continues to advance solutions that meet the universal need for meaningful human connections in a digital landscape.

Ownership and operations

In March 2020, The Meet Group announced an agreement to be acquired by and for approximately $500 million, with the deal closing in September 2020 when —the parent company of —fully acquired The Meet Group, leading to the formation of ParshipMeet Group as an integrated entity. As of 2025, The Meet Group functions as the video and social discovery segment within ParshipMeet Group, which ranks as the world's third-largest provider in and video services, operating a diversified portfolio of apps that connect millions of users daily. The Meet Group's headquarters is located in , with additional offices in , , as well as in and , , supporting its transatlantic operational footprint. Integrated within ParshipMeet Group, it draws from a global workforce of approximately 500 employees representing 40 nationalities, with specialized teams in engineering, , and creator support to maintain platform functionality and user engagement. ParshipMeet Group, including The Meet Group's operations, places strong emphasis on , particularly data privacy under the European Union's (GDPR) for its international user base. policies are rigorously enforced to promote user safety, as detailed in The Meet Group's 2025 Transparency Report, which outlines actions taken against violations and community protection measures. In March 2025, Matthew Gain succeeded Marc Schachtel as CEO of ParshipMeet Group, bringing expertise from Amazon's Audible to oversee strategic direction.

History

Founding and early years

The Meet Group originated from myYearbook, a social networking platform founded in April 2005 by siblings Catherine Cook and David Cook in . At the time, Catherine was 15 and David was 16, with Geoff, their older brother and a Harvard graduate who had previously sold a startup, providing initial funding of $250,000 and serving as CEO to guide the venture. Inspired by the limitations of traditional high school yearbooks, the siblings aimed to create an online space for students to connect and build new friendships, differentiating it from emerging platforms like that emphasized existing social circles. myYearbook's early features centered on yearbook-style profiles that users could customize with , personal details, status updates, playlists, videos, and blogs to reflect their personalities. The platform introduced virtual gifts, purchasable using a called Lunch Money, which users earned through activities like inviting friends or participating in interactive "battles," allowing members to send tokens of appreciation displayed on profiles. Community forums facilitated discussions on diverse topics such as religion, politics, television, and sports, fostering engagement and a sense of virtual school camaraderie. These elements, combined with games and quizzes, helped cultivate a playful, youth-oriented environment targeted at high school and college students. The site experienced rapid initial growth, attracting 400 users in its first week through grassroots promotion, including the founders wearing branded apparel at . By mid-2006, myYearbook had reached 1 million users via viral referrals and word-of-mouth, and by 2008, it had become the fastest-growing in the United States with over 11 million members and 40,000 daily sign-ups. As Facebook's dominance grew, myYearbook pivoted toward mobile accessibility, launching apps and features that increased mobile traffic from 2% to 47% of daily users by early 2012, adapting to shifting user behaviors on smartphones. In July 2011, myYearbook merged with Quepasa Corporation, a focused on the Latino community, in a stock-for-stock transaction valued at $100 million ($18 million in cash and $82 million in stock), which expanded the combined registered user base to approximately 70 million. This deal integrated myYearbook's teen-oriented features with Quepasa's demographic reach, boosting the user base significantly from myYearbook's standalone 20 million registered users. However, the early years were marked by challenges from fierce competition with larger platforms like (124 million users) and (200 million users), which overshadowed myYearbook's niche appeal and contributed to revenue struggles, necessitating $17 million in venture funding across rounds in 2007 and 2008 to sustain operations. This merger set the stage for the company's rebranding to MeetMe in 2012.

Expansion and rebranding

In June 2012, Quepasa Corporation rebranded to MeetMe, Inc., marking a strategic pivot toward global social discovery platforms that incorporated location-based matching and dating functionalities to unify its merged operations with myYearbook. This rebranding, effective from June 1, 2012, transitioned the company's website to meetme.com and emphasized mobile accessibility to broaden user engagement beyond its prior Latin American focus. The MeetMe app, central to this evolution, highlighted features such as proximity-based matching to connect users nearby and live video chat capabilities, fostering real-time interactions. Monetization was enhanced through known as MeetMe Credits, which users could purchase to send gifts during chats or livestreams, driving revenue while supporting social discovery. This mobile-centric approach propelled user growth, with monthly (MAU) expanding from approximately 5 million in mid-2016 to over 8.5 million by late 2016, reaching around 10 million MAU through targeted app enhancements and international outreach. In April 2014, MeetMe uplisted its shares to the under the MEET, facilitating greater visibility and resources for platform development without issuing new shares at that time. The move supported ongoing investments in mobile features amid rising competition in social networking. By early 2017, following the acquisition of if(we) Inc.—parent company of Tagged and —MeetMe rebranded to The Meet Group on April 3, establishing a unified parent structure to oversee its expanding portfolio of social discovery apps. This shift positioned The Meet Group as a consolidated entity focused on scaling mobile social experiences across multiple brands, including a brief integration of early acquisitions like from 2016.

Major acquisitions and ownership changes

In 2016, The Meet Group, then known as MeetMe, acquired the social discovery app for approximately $54.6 million, consisting of $28.5 million in cash and the remainder in . This acquisition significantly expanded the company's user base in emerging markets, particularly in and , where Skout had established a strong presence with millions of active users. The following year, 2017, marked a period of aggressive expansion through two major deals. In April, the company acquired if(we), Inc., the parent of social networking platforms Tagged and , in an all-stock transaction valued at $60 million. This move added established social discovery brands with a combined 5.4 million monthly , enhancing the portfolio's scale and global reach. In September, The Meet Group purchased the German dating app LOVOO for $70 million in cash, its largest acquisition to date, which brought approximately 5 million monthly primarily from and diversified through subscriptions. These 2017 transactions projected a boost in mobile monthly to over 15 million, up nearly 50% from prior levels, while strategically broadening the company's offerings into international markets and niche communities, including LGBTQ+ audiences via subsequent integrations like the 2019 acquisition of Growlr for $11.8 million. The overall rationale focused on building a diversified portfolio of mobile social discovery apps to drive user growth, diversification, and operational synergies. A pivotal ownership change occurred in 2020 when The Meet Group agreed in March to be acquired by a between and , valuing the company at an enterprise level of approximately $500 million, or $6.30 per share in cash. The deal closed in September, leading to delisting from and full integration into the acquirer's Group, which owns . This transaction formed ParshipMeet Group as the new parent entity, combining The Meet Group's casual social discovery and livestreaming apps with Parship's focus on serious relationship platforms, thereby creating a comprehensive online dating ecosystem with enhanced scale in both segments. The acquisitions contributed to revenue growth by expanding monetization avenues, such as livestreaming, while the current structure under ParshipMeet emphasizes integrated operations across global markets.

Products and services

Social discovery applications

The Meet Group's social discovery applications form a diverse portfolio of mobile-first platforms designed to facilitate connections through chatting, matching, and , primarily targeting users seeking friendships, dates, or niche social interactions. These apps emphasize location-based discovery, interactive features, and user safety to foster authentic engagements across global audiences. MeetMe serves as the flagship application, offering , real-time chat, and location-based matching to help users discover nearby individuals with shared interests. It particularly appeals to the 18-34 age demographic , where it ranks as a leading platform for social introductions via video and messaging tools. Skout operates as a global platform focused on adventure and exploration, enabling users to connect with others nearby or worldwide through features like virtual travel matching, which allows browsing profiles in different cities, and live broadcasts for shared experiences. It prioritizes user with tools such as photo verification via face scans to confirm authenticity and reduce impersonation risks. Tagged and hi5 emphasize social games and icebreakers to build friendships and casual connections, with features like roulette-style matching games and virtual interactions such as the Pets game where users buy and sell profiles to increase popularity. Hi5 maintains a strong presence in , attracting users aged 18-35 for profile sharing, photo exchanges, and community events alongside its sister app Tagged. LOVOO targets European users with its feature, a map-based tool that displays nearby profiles for immediate and matching opportunities, complemented by premium tools like enhanced messaging filters and prompts to facilitate deeper interactions. Growlr caters specifically to the gay community, providing a niche space for men to connect locally or internationally through video profiles, private messaging, and an events section highlighting bear runs and social gatherings to promote . Across these applications, common elements include in-app virtual currencies for purchasing and sending gifts to express interest or support during interactions, free ad-supported access tiers that allow basic functionality without cost, and AI-driven moderation systems that scan chats, profiles, and live content for violations to ensure a safer environment. Many apps also integrate livestreaming tools for real-time video connections, enhancing social discovery.

Livestreaming and creator tools

The Meet Group's livestreaming capabilities are powered by its proprietary Livebox platform, a video platform-as-a-service (vPaaS) solution designed to embed high-quality, low-latency live video into social applications. Livebox supports interactive features such as virtual gifting, where viewers purchase and send digital items like roses or dragons to streamers during broadcasts, fostering fan engagement and enabling real-time interactions like comments and reactions. This technology is integrated across the company's social discovery apps, including MeetMe and LOVOO, allowing users to host and join live streams seamlessly within the app ecosystem. In the , The Meet Group provides tools for influencers and content creators to monetize their streams through features like paid private sessions, competitive "battles" where multiple streamers vie for viewer gifts, and subscriptions for exclusive content. These tools empower creators to build audiences and generate , with virtual gifts serving as the core mechanism—users buy credits to send gifts, from which creators receive a share after platform and fees. also leverage Livebox for sponsored streams, partnering with creators to promote products during live events and drive engagement. Virtual gifts account for the majority of video revenue, underscoring their role in the company's . Following the accelerated adoption of livestreaming during the 2020 pandemic, The Meet Group expanded Livebox with enhancements for global accessibility, including support for multiple languages in features like one-on-one video chats. A notable partnership with integrated Livebox for Tumblr Live in 2022, enabling creator monetization, but this collaboration ended in January 2024 when discontinued the service. To ensure safe livestreaming environments, The Meet Group employs real-time moderation powered by AI algorithms that sample broadcasts for violations, such as inappropriate content, combined with human reviewers for escalated cases. User reporting tools, including prominent "Report Abuse" buttons and an escalating strikes system, allow community members to flag issues quickly, with all streams monitored proactively. These measures are detailed in the company's 2025 Transparency Report, which outlines moderation actions, policy enforcement, and collaborations with AI providers like Spectrum Labs and to review millions of images and videos daily.

Business operations

Leadership and governance

The Meet Group operates as a key division within ParshipMeet Group, with its leadership integrated into the parent company's structure following the 2020 acquisition by ProSiebenSat.1 and . As of 2025, Nicholas Hermansader serves as for Video & Social , overseeing The Meet Group's brands such as MeetMe, LOVOO, and Tagged; he joined through the acquisition and previously led monetization efforts at and earlier roles at MeetMe. At the ParshipMeet Group level, Matthew Gain was appointed CEO in March 2025, succeeding Marc Schachtel, with a focus on driving global expansion and leveraging data-driven strategies across the portfolio of dating and video platforms. Gain, who joined from Audible (an Amazon subsidiary) where he managed European operations, brings prior experience from and Edelman in scaling digital consumer products. Other key executives supporting The Meet Group's operations include Dr. Jörg Rasinger as Chief Product & Technology Officer, responsible for video technology development since 2013, with expertise in business informatics from TU and consulting at BCG Platinion; and Carlos Robles as Senior Vice President of Customer Care, Trust & Safety, who leads moderation policies and content safety initiatives, drawing from his long tenure at since 2004. The governance structure features an chaired by Bert Habets, Chairman of the Executive Board at SE, comprising representatives from the parent company alongside independent directors to guide strategic decisions post-acquisition. ParshipMeet Group, as part of ProSiebenSat.1, adheres to robust ESG standards outlined in the parent's annual sustainability reports, emphasizing diversity initiatives such as a target of 30% women at the second management level by June 30, 2027 and inclusive hiring practices across its global workforce. Additionally, the company publishes annual transparency reports detailing content safety measures, including AI-assisted moderation to combat and ensure user in social discovery and livestreaming features.

Financial performance and metrics

The Meet Group achieved revenue of $211.7 million in 2019, marking an 18.5% increase from $178.6 million in 2018, driven primarily by growth in its social discovery and emerging livestreaming features. Following its acquisition in September 2020 by Parship Group (subsequently rebranded as ParshipMeet Group) for an enterprise value of approximately $500 million, the company was delisted from , which allowed for operational stabilization without public market pressures. As part of ParshipMeet Group, The Meet Group contributed to the parent's overall exceeding 375 million Euros in , with 57% of group generated in the U.S., 23% in the DACH region, and 20% in other markets. By 2025, The Meet Group's trailing twelve-month reached $250 million, reflecting steady scale amid the integration into the larger group's diversified and video portfolio. Key metrics included robust user engagement, with ParshipMeet Group's platforms delivering over 340 million video minutes and 4 billion ad impressions monthly in , underscoring The Meet Group's role in driving video-based interactions. Revenue breakdown highlighted the shift toward livestreaming, which accounted for 67.9% of in the second quarter of 2020 (up from 40.9% the prior year), fueled by in-app purchases such as virtual gifts that enhanced user monetization. Growth in virtual gifting and subscriptions continued to support social discovery apps, comprising the remainder of revenues and contributing to annualized video run-rates exceeding $70 million by early 2019. Post-acquisition, performance emphasized profitability, though economic pressures led to challenges; ParshipMeet Group reported a 21% revenue decline in Q3 2024 and 27% in Q2 2025, partly due to softer video segment demand. In Q3 2025, external revenues in the Dating & Video segment amounted to EUR 66 million, reflecting continued challenges. Investments in AI-powered moderation, including partnerships for proactive content detection, supported community safety but added to operational costs amid these headwinds. The 2024 discontinuation of Tumblr Live, powered by The Meet Group's Livebox platform since 2022, further impacted video revenues by reducing a key external streaming partnership.

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