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DisneyQuest

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DisneyQuest

DisneyQuest was a chain of indoor interactive theme parks in the United States operated by the Disney Regional Entertainment subsidiary of Walt Disney Parks and Resorts.

The DisneyQuest project was designed as a way for the Disney brand to reach populations that may not have the chance to travel to its various theme park destinations. It was meant to target large cities and urban areas. Had the project continued, Disney would have constructed locations in many major cities in the United States, like Philadelphia and Baltimore. However, only two locations were built; one in Walt Disney World from June 19, 1998 to July 2, 2017 and a much shorter-lived one in Chicago from June 16, 1999 to September 3, 2001.

DisneyQuest first opened on June 19, 1998, as part of a major expansion of the Downtown Disney entertainment district (today Disney Springs) at Downtown Disney West Side, and was intended as the first of a larger chain of similar facilities.

The first DisneyQuest outside of a resort was opened in Chicago on June 16, 1999, with plans for more locations worldwide. The Chicago location was in a development, North Bridge, where ESPN Zone, a fellow Disney Regional chain, opened about a month later.

On December 9, 1998, Disney Regional announced Philadelphia as a new location as a tenant of the Pavilion at Market East project developed by Goldenberg Group on the former location of a Gimbels Department Store.

The Chicago location permanently closed on September 3, 2001, after 2 years and 3 months of operating due to low visitor numbers as well as other, broader issues. While the location was generating income, it was not enough for Disney.

After the failure of DisneyQuest Chicago, the DisneyQuest project was officially brought to an end. Construction that had begun for DisneyQuest Philadelphia was scrapped in April 2000, leaving a giant hole in its place for several years; the hole has since been filled and the space later became a parking lot. A DisneyQuest at the Disneyland Resort in California never proceeded past the planning stage. After the closure of the Chicago location, Disney Regional Entertainment turned over control of the remaining location to Walt Disney World operations.

On June 30, 2015, Disney officials announced that the Walt Disney World location would close in 2016 as part of the continued redevelopment of Downtown Disney into Disney Springs. A spokesperson for the labor unions that represent Disney employees who work at DisneyQuest stated that displaced workers will be relocated to other positions. The property was set to be redeveloped into a new attraction themed to the NBA after they left their previous location at Universal CityWalk. In November 2016, Disney officials announced that DisneyQuest would remain open for the remainder of the year and into 2017, with no definitive closing date. They further stated that they had no update on the status of the NBA attraction other than it was still planned for the site. On January 30, 2017, the Disney Parks announced that DisneyQuest would close after July 2, 2017, so work on the NBA Experience attraction could begin. DisneyQuest's final day of operation was on July 2, 2017, and was demolished a few months later.

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