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DoTerra
doTerra (styled dōTERRA or doTERRA) is a multi-level marketing company based in Pleasant Grove, Utah, that sells essential oils and other related products. doTerra was founded in 2008.
The company's products are sold through independent distributors called Wellness Advocates. Distributors are eligible to receive commissions based on their own sales and the sales of others in their organization. This business model is suspected to consist in a pyramidal fraud, and several similar companies have already been convicted.
The company has also received warnings from the Food and Drug Administration and the Federal Trade Commission for misleading claims by its distributors that doTerra products could help prevent or cure diseases such as cancer, autism, Ebola and COVID-19.
The company was established in April 2008 by David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P. Cook, Robert J. Young, and Mark A. Wolfert. Its name was inspired by the Latin phrase for "gift of the Earth". The company initially launched with 25 single oils and ten oil blends. Five years after its founding, doTerra reported having about 450 corporate employees, 350 at the Utah headquarters, and 100 at offices in Taiwan, Japan, Europe, and Australia.
In August 2013, Young Living filed suit against doTerra for theft of trade secrets. Stirling, Wright, and Hill were former executives of Young Living. The Fourth District Court dismissed the claims and the companies settled lawsuits against each other. A later ruling ordered Young Living to pay doTerra's legal fees as it had acted in bad faith and misled the court.
In 2014, the company was selling over 150 products such as supplements, personal care items, and essential oils. The company completed construction on its Pleasant Grove, Utah headquarters in July 2014. The number of Wellness Advocates joining the company grew by more than 120 percent the next year. By the end of 2015, the company claimed that it had generated more than $1 billion in sales.
In March 2016, personal information stored in a system was subject to a third-party data breach. doTerra sent letters to distributors the next month informing them of the breach and offered 24 months of credit monitoring through AllClear, a credit monitoring company. doTerra reported having approximately 1,650 corporate employees and over 3 million Wellness Advocates across 100 countries the next year. It recalled 1.3 million bottles of its oils due to a lack of child resistant packaging.
In April 2022, doTerra entered into a $5 million agreement with the University of Mississippi to research essential oils. doTerra was recognized by Hope for Haiti with the Hope Award in January 2023. The company's distillery in Bulgaria was awarded "Partner of the Municipality" by the Annual Awards Association of the Bulgarian Municipalities for its work in the country.
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DoTerra
doTerra (styled dōTERRA or doTERRA) is a multi-level marketing company based in Pleasant Grove, Utah, that sells essential oils and other related products. doTerra was founded in 2008.
The company's products are sold through independent distributors called Wellness Advocates. Distributors are eligible to receive commissions based on their own sales and the sales of others in their organization. This business model is suspected to consist in a pyramidal fraud, and several similar companies have already been convicted.
The company has also received warnings from the Food and Drug Administration and the Federal Trade Commission for misleading claims by its distributors that doTerra products could help prevent or cure diseases such as cancer, autism, Ebola and COVID-19.
The company was established in April 2008 by David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P. Cook, Robert J. Young, and Mark A. Wolfert. Its name was inspired by the Latin phrase for "gift of the Earth". The company initially launched with 25 single oils and ten oil blends. Five years after its founding, doTerra reported having about 450 corporate employees, 350 at the Utah headquarters, and 100 at offices in Taiwan, Japan, Europe, and Australia.
In August 2013, Young Living filed suit against doTerra for theft of trade secrets. Stirling, Wright, and Hill were former executives of Young Living. The Fourth District Court dismissed the claims and the companies settled lawsuits against each other. A later ruling ordered Young Living to pay doTerra's legal fees as it had acted in bad faith and misled the court.
In 2014, the company was selling over 150 products such as supplements, personal care items, and essential oils. The company completed construction on its Pleasant Grove, Utah headquarters in July 2014. The number of Wellness Advocates joining the company grew by more than 120 percent the next year. By the end of 2015, the company claimed that it had generated more than $1 billion in sales.
In March 2016, personal information stored in a system was subject to a third-party data breach. doTerra sent letters to distributors the next month informing them of the breach and offered 24 months of credit monitoring through AllClear, a credit monitoring company. doTerra reported having approximately 1,650 corporate employees and over 3 million Wellness Advocates across 100 countries the next year. It recalled 1.3 million bottles of its oils due to a lack of child resistant packaging.
In April 2022, doTerra entered into a $5 million agreement with the University of Mississippi to research essential oils. doTerra was recognized by Hope for Haiti with the Hope Award in January 2023. The company's distillery in Bulgaria was awarded "Partner of the Municipality" by the Annual Awards Association of the Bulgarian Municipalities for its work in the country.