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Everclear
Everclear is a line of rectified spirits produced by the American company Luxco. It is made from grain and bottled at up to 95% alcohol by volume (190 U.S. proof). It has been criticized for its potency and has been at the center of public safety controversies. These concerns include risks of acute alcohol poisoning, its role as a facilitator in sexual assaults, and its high flammability, which has led to documented incidents of burn injuries. The manufacturer, Luxco, has faced criticism and legal action over allegations of deceptive marketing practices after it removed explicit fire warnings from its labels while simultaneously promoting the product for dangerous uses.
Everclear's notoriety was solidified in 1968 when the Guinness Book of World Records named it the "Most Potent Potable." For decades, it became culturally synonymous with college binge drinking, often treated as a rite of passage or used in hazardous party punches and drinking games. This reputation was built almost entirely through word-of-mouth, as Luxco did little to no formal marketing for the product, relying solely on notoriety until Luxco launched promotional campaigns in the mid-2010s. The name itself has become a generic term for any high-proof grain alcohol, and it inspired the name of the American rock band Everclear.
The alcohol concentration of Everclear presents two primary dangers: rapid alcohol poisoning and extreme flammability.
At 95% ABV (190-proof), Everclear is more than twice as potent as standard spirits. This allows for the rapid consumption of a large quantity of alcohol, often masked in punches, leading to a dangerously high blood alcohol content and potentially fatal alcohol poisoning. University officials have singled out the product for its role in binge drinking and sexual assault. Frostburg State University President Jonathan C. Gibralter warned that "most of the time students don't even know they're consuming it," while other university leaders have called it a date rape drug. University of Virginia President Teresa Sullivan specifically compared the odorless and colorless Everclear to a "date rape" drug for its ability to create conditions in which sexual assaults can occur.
The burning alcohol can adhere to skin and fabric, causing deep and extensive third-degree burns.
For decades, Everclear bottles featured a prominent, explicit warning on the front label, often in a red box, stating:
CAUTION: DO NOT APPLY TO OPEN FLAME. KEEP AWAY FROM FIRE, HEAT AND OPEN FLAME – CONTENTS MAY IGNITE OR EXPLODE.
In 2018, as part of a major rebranding effort, Luxco removed this detailed warning. The new label relegated safety information to a small box on the back, containing only the words:
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Everclear
Everclear is a line of rectified spirits produced by the American company Luxco. It is made from grain and bottled at up to 95% alcohol by volume (190 U.S. proof). It has been criticized for its potency and has been at the center of public safety controversies. These concerns include risks of acute alcohol poisoning, its role as a facilitator in sexual assaults, and its high flammability, which has led to documented incidents of burn injuries. The manufacturer, Luxco, has faced criticism and legal action over allegations of deceptive marketing practices after it removed explicit fire warnings from its labels while simultaneously promoting the product for dangerous uses.
Everclear's notoriety was solidified in 1968 when the Guinness Book of World Records named it the "Most Potent Potable." For decades, it became culturally synonymous with college binge drinking, often treated as a rite of passage or used in hazardous party punches and drinking games. This reputation was built almost entirely through word-of-mouth, as Luxco did little to no formal marketing for the product, relying solely on notoriety until Luxco launched promotional campaigns in the mid-2010s. The name itself has become a generic term for any high-proof grain alcohol, and it inspired the name of the American rock band Everclear.
The alcohol concentration of Everclear presents two primary dangers: rapid alcohol poisoning and extreme flammability.
At 95% ABV (190-proof), Everclear is more than twice as potent as standard spirits. This allows for the rapid consumption of a large quantity of alcohol, often masked in punches, leading to a dangerously high blood alcohol content and potentially fatal alcohol poisoning. University officials have singled out the product for its role in binge drinking and sexual assault. Frostburg State University President Jonathan C. Gibralter warned that "most of the time students don't even know they're consuming it," while other university leaders have called it a date rape drug. University of Virginia President Teresa Sullivan specifically compared the odorless and colorless Everclear to a "date rape" drug for its ability to create conditions in which sexual assaults can occur.
The burning alcohol can adhere to skin and fabric, causing deep and extensive third-degree burns.
For decades, Everclear bottles featured a prominent, explicit warning on the front label, often in a red box, stating:
CAUTION: DO NOT APPLY TO OPEN FLAME. KEEP AWAY FROM FIRE, HEAT AND OPEN FLAME – CONTENTS MAY IGNITE OR EXPLODE.
In 2018, as part of a major rebranding effort, Luxco removed this detailed warning. The new label relegated safety information to a small box on the back, containing only the words: