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Fad
A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period.
Fads are products or behaviors that achieve short-lived popularity but fade away. Fads are often seen as sudden, quick-spreading, and short-lived events. Fads include diets, clothing, hairstyles, toys, and more. Some fads in the last hundred years include toys such as yo-yos, and hula hoops, and fad dances such as the Macarena, floss and the twist.
Similar to habits or customs but less durable, fads often result from an activity or behavior being perceived as popular or exciting within a peer group, or being deemed "cool" as often promoted by social networks. A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being noteworthy or going viral. Fads often fade quickly when the perception of novelty is gone.
The specific nature of the behavior associated with a fad can be of any type including unusual language usage, distinctive clothing, fad diets or frauds such as pyramid schemes. Apart from general novelty, mass marketing, emotional blackmail, peer pressure, or the desire to conformity may drive fads. Popular celebrities can also drive fads, for example the highly popularizing effect of Oprah's Book Club.
Though some consider the term trend equivalent to fad, a fad is generally considered a quick and short behavior whereas a trend is one that evolves into a long term or even permanent change.
In economics, the term is used in a similar way. Fads are mean-reverting deviations from intrinsic value caused by social or psychological forces similar to those that cause fashions in political philosophies or consumerisation.
Many contemporary fads share similar patterns of social organization. Several different models serve to examine fads and how they spread.
One way of looking at the spread of fads is through the top-down model, which argues that fashion is created for the elite, and from the elite, fashion spreads to lower classes. Early adopters might not necessarily be those of a high status, but they have sufficient resources that allow them to experiment with new innovations. When looking at the top-down model, sociologists like to highlight the role of selection. The elite might be the ones that introduce certain fads, but other people must choose to adopt those fads.
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Fad
A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period.
Fads are products or behaviors that achieve short-lived popularity but fade away. Fads are often seen as sudden, quick-spreading, and short-lived events. Fads include diets, clothing, hairstyles, toys, and more. Some fads in the last hundred years include toys such as yo-yos, and hula hoops, and fad dances such as the Macarena, floss and the twist.
Similar to habits or customs but less durable, fads often result from an activity or behavior being perceived as popular or exciting within a peer group, or being deemed "cool" as often promoted by social networks. A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being noteworthy or going viral. Fads often fade quickly when the perception of novelty is gone.
The specific nature of the behavior associated with a fad can be of any type including unusual language usage, distinctive clothing, fad diets or frauds such as pyramid schemes. Apart from general novelty, mass marketing, emotional blackmail, peer pressure, or the desire to conformity may drive fads. Popular celebrities can also drive fads, for example the highly popularizing effect of Oprah's Book Club.
Though some consider the term trend equivalent to fad, a fad is generally considered a quick and short behavior whereas a trend is one that evolves into a long term or even permanent change.
In economics, the term is used in a similar way. Fads are mean-reverting deviations from intrinsic value caused by social or psychological forces similar to those that cause fashions in political philosophies or consumerisation.
Many contemporary fads share similar patterns of social organization. Several different models serve to examine fads and how they spread.
One way of looking at the spread of fads is through the top-down model, which argues that fashion is created for the elite, and from the elite, fashion spreads to lower classes. Early adopters might not necessarily be those of a high status, but they have sufficient resources that allow them to experiment with new innovations. When looking at the top-down model, sociologists like to highlight the role of selection. The elite might be the ones that introduce certain fads, but other people must choose to adopt those fads.
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