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Fiat Strada

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Fiat Strada

The Fiat Strada is a coupé utility produced by the Italian manufacturer Fiat since 1998. It is mainly produced in Brazil and marketed throughout Latin America, whereas the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil.

Based on a unibody chassis with front-wheel drive configuration, the Strada shares its platform with several Fiat subcompact cars such as the Palio, Siena, and Uno. As of 2024, the Strada is the smallest of three Fiat pickup trucks, which include the larger unibody Toro and the body-on-frame Titano.

Launched in October 1998 in Brazil, the first-generation Fiat Strada is the cargo carrying derivative of the "Project 178". The Fiat Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in).

In Europe, the Fiat Strada was launched in April 1999 with two engine options: the 1.2 Fire petrol with 73 hp (54 kW) and the 1.7 turbodiesel with 70 hp (51 kW).

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Fiat Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 hp (63 kW) and Euro 4 standard emission level.

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