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Firehouse Subs

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Firehouse Subs

Firehouse Restaurant Group, Inc., doing business as Firehouse Subs, is an American multinational fast casual restaurant chain based in Jacksonville, Florida, that specializes in submarine sandwiches. It was founded in 1994 in Jacksonville, Florida by former firefighter brothers Chris and Robin Sorensen. It is a subsidiary of Restaurant Brands International, which also owns the chains Burger King, Popeyes, and Tim Hortons.

Firehouse Subs has over 1,200 restaurants in 46 states, Puerto Rico, Switzerland, Mexico, Albania, Canada, Middle East and soon the United Kingdom and Australia by 2025[excessive citations] and in Brazil in 2026.

Brothers Chris Sorensen and Robin Sorensen followed the same career path as their father Rob Sorensen, a 43-year veteran of the Jacksonville Fire and Rescue Department in Jacksonville, Florida.

On October 10, 1994, the first Firehouse Subs restaurant opened in Jacksonville. Firehouse Subs first attempted franchising in 1995. Soon after, the founders decided to pull back on the idea, eventually buying back those franchised locations. Instead, they chose to focus on operating company-owned stores only, especially in the Jacksonville area.

In 1998, Firehouse Subs surpassed 10 locations, and later that year opened the first location outside of Florida.[citation needed]

In 2000, the founders decided to take a different approach, using consultants to plan franchise growth. They were able to set up financing for potential franchisees. The second wave of franchising began in 2001.[citation needed]

In 2011, Firehouse Subs opened its first franchises in the U.S. territory of Puerto Rico, via local franchisee Caribbean Restaurants.

By 2012 the company reached 500 locations, ending the year with nearly 600. In July 2016, Firehouse Subs opened its 1,000th location.

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