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MOD Pizza

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MOD Pizza

MOD Pizza is an American fast-casual pizza restaurant chain based in Seattle, Washington. Founded in 2008, MOD has more than 460 locations as of December 2024 in the United States and 2 locations in Canada.

The company's name is an acronym which stands for "Made on Demand." MOD Pizza operates as a build-your-own style restaurant, where the food is made in front of the customer on-demand.

MOD Pizza was established in 2008 in Seattle, Washington, by co-founders Scott and Ally Svenson. The Svensons previously founded the Seattle Coffee Company, a coffee company based in the United Kingdom, which they sold to Starbucks in 1998. Afterwards, Scott stayed on as president of Starbucks Europe.

The Svensons also helped found Carluccio's Ltd., an Italian restaurant in the U.K. After moving back to their home town of Bellevue, Washington, the Svensons started MOD Pizza after being unable to find fast, affordable healthy meals for their four sons.

James Markham, who had previously started pizza parlors in San Diego, California and Shanghai, China, was also a part of the founding team and helped develop the house recipes used by MOD. The restaurant's first location was in Union Square and was followed by additional Seattle locations.

By 2010, Markham had left MOD Pizza due to what he later characterized as a dispute in direction with the Svensons. He subsequently started a California-based chain set on MOD's "DIY" pizza concept called Pieology.

In 2013, the restaurant chain was named one of the United States' "Top 50 Breakout Brands" by Nation's Restaurant News.

By 2014, MOD Pizza had 31 locations in Washington, Oregon, California, Arizona, Colorado, and Texas. The same year the company secured $15 million in private investment.

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