FreshChoice

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FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.^[1]

Key Information

FreshChoice in Christchurch, New Zealand
Company type	Subsidiary
Industry	Retail
Founded	1995; 30 years ago (1995)
Headquarters	Christchurch, New Zealand
Number of locations	74 stores (August 2025)
Parent	Woolworths Limited
Website	www.freshchoice.co.nz
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The franchise was established in 1995.^[2]

By 2008, it had 15 stores but was yet to expand into Auckland.^[3]

In 2023, Woolworths Group New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.^[4]

There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.^[5] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.^[2]

• Official website

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