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Endeavour Group
Endeavour Group Ltd (EG) is an Australian alcoholic drinks retailer, hotel operator, and poker machine operator that was spun off from Woolworths Group in 2019.
In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group. In June 2021, the Endeavour Group was listed as a separate entity on the Australian Securities Exchange. Woolworths sold its remaining 4.1% stake of Endeavour in September 2024. Meanwhile Bruce Mathieson is one of the notable shareholders of Endeavour, which owns 15.08% as of 2025.
In April 2023, Endeavour invested $3 million in esports company Fortress.
In August 2023, the Victorian Gambling and Casino Control Commission fined Australian Leisure and Hospitality Group $550,000 after finding the company had run 220 gaming machines across 62 venues in the state without installing the mandatory harm reduction technology YourPlay.
Following the resignation of Steve Donohue as Chief Executive Office in September 2024, it was announced in April 2025 that former Virgin Australia CEO Jayne Hrdlicka had been appointed as Endeavour Groups new CEO, to commence on 1 January 2026.
Subsidiaries include:
The Australian Leisure and Hospitality Group is Endeavour's hospitality arm. As of 2025[update], it owns 350 hotels. These include:
Cellarmasters was acquired by Woolworths from Archer Capital in 2011 for $340 million. The company was founded in 1982 by David Thomas.
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Endeavour Group
Endeavour Group Ltd (EG) is an Australian alcoholic drinks retailer, hotel operator, and poker machine operator that was spun off from Woolworths Group in 2019.
In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group. In June 2021, the Endeavour Group was listed as a separate entity on the Australian Securities Exchange. Woolworths sold its remaining 4.1% stake of Endeavour in September 2024. Meanwhile Bruce Mathieson is one of the notable shareholders of Endeavour, which owns 15.08% as of 2025.
In April 2023, Endeavour invested $3 million in esports company Fortress.
In August 2023, the Victorian Gambling and Casino Control Commission fined Australian Leisure and Hospitality Group $550,000 after finding the company had run 220 gaming machines across 62 venues in the state without installing the mandatory harm reduction technology YourPlay.
Following the resignation of Steve Donohue as Chief Executive Office in September 2024, it was announced in April 2025 that former Virgin Australia CEO Jayne Hrdlicka had been appointed as Endeavour Groups new CEO, to commence on 1 January 2026.
Subsidiaries include:
The Australian Leisure and Hospitality Group is Endeavour's hospitality arm. As of 2025[update], it owns 350 hotels. These include:
Cellarmasters was acquired by Woolworths from Archer Capital in 2011 for $340 million. The company was founded in 1982 by David Thomas.