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Supercheap Auto
Supercheap Auto is an Australian automotive parts and accessories retailer. It was founded in 1972, operating as a mail-order business and opened its first store in Brisbane in 1974.
It now has 341 stores across Australia and New Zealand.
Supercheap Auto was founded by Reg and Hazel Rowe in 1972 as a mail-order business. The couple sold imported battery chargers and other automotive accessories from their home. In 1974, they opened their first store in Fortitude Valley.
The company opened its 250th store in Timaru, New Zealand and the 300th in Holden Hill, South Australia.[citation needed]
Standard format most commonly 700 m2 (7,500 sq ft) but smaller 400 m2 (4,300 sq ft) stores also exist. [citation needed]
Supercheap Auto has some newer format stores including 1,000 m2 (11,000 sq ft) Superstores at Oxenford, Alice Springs, Cannon Hill and Caboolture.
From 2005 to 2020, Supercheap Auto held sponsorship naming rights for the Bathurst 1000. It has also sponsored several Supercars Championship teams since 1997 under the brand Supercheap Auto Racing, including Steven Ellery Racing (2000–2004), Paul Weel Racing (2005–2007), Paul Morris Motorsport (2008–2011), Walkinsaw Racing (2012–2015) and Tickford Racing (2016–2020).
It was naming rights sponsor of the Bathurst 1000 from 2005 until 2020, and became the naming rights sponsor of the TCR Australia Touring Car Series in 2021.
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Supercheap Auto
Supercheap Auto is an Australian automotive parts and accessories retailer. It was founded in 1972, operating as a mail-order business and opened its first store in Brisbane in 1974.
It now has 341 stores across Australia and New Zealand.
Supercheap Auto was founded by Reg and Hazel Rowe in 1972 as a mail-order business. The couple sold imported battery chargers and other automotive accessories from their home. In 1974, they opened their first store in Fortitude Valley.
The company opened its 250th store in Timaru, New Zealand and the 300th in Holden Hill, South Australia.[citation needed]
Standard format most commonly 700 m2 (7,500 sq ft) but smaller 400 m2 (4,300 sq ft) stores also exist. [citation needed]
Supercheap Auto has some newer format stores including 1,000 m2 (11,000 sq ft) Superstores at Oxenford, Alice Springs, Cannon Hill and Caboolture.
From 2005 to 2020, Supercheap Auto held sponsorship naming rights for the Bathurst 1000. It has also sponsored several Supercars Championship teams since 1997 under the brand Supercheap Auto Racing, including Steven Ellery Racing (2000–2004), Paul Weel Racing (2005–2007), Paul Morris Motorsport (2008–2011), Walkinsaw Racing (2012–2015) and Tickford Racing (2016–2020).
It was naming rights sponsor of the Bathurst 1000 from 2005 until 2020, and became the naming rights sponsor of the TCR Australia Touring Car Series in 2021.