IronSource
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IronSource

ironSource Ltd. was an Israeli software company that focused on developing technologies for app monetization and distribution, with its core products focused on the app economy.

Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club". In September 2015, ironSource was named by the World Economic Forum as a Global Growth Company. ironSource was also named one of the hottest pre-IPO tech companies by Business Insider, and one of Israel's most innovative companies by Fast Company. IronSource also received criticism for having a history of distributing malware.

ironSource had over 1,000 employees, with more than half dedicated to research and development. Headquartered in Tel Aviv, ironSource also maintained offices in New York, San Francisco, London, Beijing, Shenzhen, Tokyo, and Seoul.

Founded in 2010 in Tel Aviv, ironSource provided platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.

In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.

In August 2013, Ironsource announced merger talks with advertising company Babylon, but the deal was called off after Babylon lost high-value contracts with Google and Yahoo due to violations.

In 2013, IronSource purchased browser add-on startup DealPly.

Also in August 2013, ironSource opened an office in San Francisco. In May 2014, they opened an office in Beijing, China. In April 2015, ironSource opened an office in the United Kingdom.

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