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Mezzo Mix
Mezzo Mix
Mezzo Mix
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Mezzo Mix
Mezzo Mix in a bottle
TypeMixture of cola and orange soda (Spezi)
ManufacturerThe Coca-Cola Company
OriginGermany
Introduced1973; 53 years ago (1973)
ColourCaramel E-150d
Related productsSpezi
WebsiteMezzo Mix website

Mezzo Mix (stylised mezzo mix) is a product of The Coca-Cola Company, first introduced in West Germany in 1973. It is a mixture of orange soda and cola, a beverage popular in German-speaking countries, commonly known there as spezi, the generic trademark of the first brand of that type of soda.[1]

Market

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Mezzo Mix is sold and produced officially only in Germany, Switzerland and Austria, but there have been cases that the beverage is visible in Belgium as well. The brand's slogan translates into English as "Cola Kisses Orange". In Spain it is called Fanta Mezzo Mix Naranja & Cola. In Sweden it is called Fanta Mezzo[2] and was released in late January 2017 as a limited edition, connected to the music event called Melodifestivalen (Swedish qualifications to Eurovision Song Contest).

Until 2013, Mezzo Mix was one of eight international soda flavours featured and available for tasting at Club Cool in Epcot. In approximately 2020 Mezzo Mix was back at Epcot.[3] Mezzo Mix was later introduced in Great Britain in 2019, as a selection for the Coca-Cola Freestyle machine.[citation needed]

Varieties

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There were two kinds of Mezzo Mix in the 1990s: orange and lemon. The latter was unpopular and was discontinued, but a lemon flavoured Coke entered the market again in 2003. In July 2007, Mezzo Mix Zero was introduced in Germany as a low-calorie variant. Early 2013, around Valentine's Day, Mezzo Mix Berry Love was introduced in Germany. Instead of an orange-like flavour, it is a raspberry flavour mixed with cola. It was a limited edition, being available only in February. It was released again in early 2014, 2015 and 2025.

Orange

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Ingredients: (since 2021) water, sugar, fructose, orange juice from orange juice concentrate (1,5%), carbonic acid, caramel coloring, acidifiers (citric acid, malic acid), flavoring, caffeine, stabilizer

Zero Orange

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Ingredients: water, orange juice from orange juice concentrate (1,5%), carbon dioxide, acidifier citric acid, caramel coloring, acidity regulator, sodium citrates, sweeteners (acesulfame K, aspartame), flavoring, caffeine, stabilizer

Berry Love

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Ingredients: water, sugar, redcurrant juice from redcurrant juice concentrate (0,7%), carbonic acid, raspberry juice from raspberry juice concentrate (0,3%), acidifier citric acid, caramel coloring, flavoring, caffeine

See also

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References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Mezzo Mix

View on Grokipedia
from Grokipedia
Mezzo Mix is a caffeinated produced by , featuring a distinctive blend of and orange flavors that mimics the taste of mixed and Orange. First introduced in 1973 in , it has become a popular refreshment in German-speaking regions, often enjoyed ice-cold for its sparkling, tangy profile. The beverage's slogan, "Cola küsst Orange" (translated as "Cola kisses Orange"), highlights its harmonious fusion of classic notes with fruity orange essence, positioning it as an ideal choice for relaxation and social occasions. Produced in various formats including cans, PET bottles, and reusable glass bottles, Mezzo Mix is available in original and zero-sugar variants to cater to different preferences. Limited editions, such as those tied to television promotions, have occasionally expanded its appeal. Primarily distributed in , , and , Mezzo Mix embodies a cultural affinity for mixed cola-orange drinks in these markets, where it serves as a standalone thirst-quencher. Its enduring popularity underscores The Company's strategy of regional innovation, maintaining exclusivity outside these core territories.

History and Development

Launch in 1973

Mezzo Mix was introduced by in in 1973 as a ready-to-drink blending and orange flavors. This launch capitalized on the existing popularity of informal mixtures like , a of and orange lemonade that had emerged in during the from the Riegele . By offering a factory-produced version using and Orange, the product provided a standardized, convenient alternative to home-mixed beverages. The introduction targeted the German market, where consumer interest in hybrid soft drinks was rising amid the broader expansion of Coca-Cola's portfolio in . Initially available in bottles, Mezzo Mix was marketed as a caffeinated, orange-infused variant, distinguishing it from traditional sodas and appealing to those seeking a tangy, refreshing option. Its debut aligned with Coca-Cola's strategy to localize products for regional tastes, quickly establishing it as a staple in , , and . Upon release, the drink received positive reception for its balanced flavor profile, contributing to its enduring presence in the DACH region (, , ). Production was centered in , with the formulation emphasizing real sugar to comply with local preferences and regulations, setting the stage for its evolution into a .

Evolution and Relation to Spezi

Mezzo Mix emerged as a direct response to the rising popularity of , a -orange concept pioneered in during the early . The original was invented by the Augsburg-based brewery Brauhaus Riegele around 1952, initially as a non-alcoholic alternative blending with orange flavors to complement offerings in local taverns. Riegele formalized the brand by applying for a German for "Spezi" in 1955, initially covering but soon extending to the mixed , which became a regional sensation in . By the late 1960s, Spezi's appeal had broadened beyond breweries, with Riegele licensing production to partners like Paulaner in 1974 to meet growing demand across German-speaking regions. This generic "Spezi" mix—typically half cola and half orange soda—inspired major beverage companies to enter the market. In 1973, launched Mezzo Mix in southern as its proprietary version of the blend, combining Coca-Cola's classic cola base with orange notes derived from Fanta-like flavors. Unlike the brewery-rooted Spezi, Mezzo Mix was marketed as a ready-to-drink, caffeinated soda emphasizing a balanced "cola kisses orange" profile, quickly establishing itself as a nationwide staple. The evolution of Mezzo Mix reflects the commercialization of the archetype, transforming a localized mix into a mass-produced product available in various formats, including cans, bottles, and later sugar-free variants like Mezzo Mix Zero introduced in the 2000s. While remains tied to its brewing heritage and regional trademarks—leading to ongoing legal disputes over branding rights, such as the 2022 court ruling favoring Paulaner's use—Mezzo Mix has expanded internationally to countries like (1979) and , adapting the core formula without infringing on 's protected name. This relation underscores Mezzo Mix's role as a competitive evolution, popularizing the cola-orange fusion on a global scale while respecting the original's cultural origins in .

Product Description

Flavor and Composition

Mezzo Mix is a carbonated that combines the robust, caramelized profile of with the bright, citrusy notes of orange, creating a hybrid flavor that balances sweetness, tanginess, and effervescence. This unique taste is officially described as a blend of fresh and orange elements, evoking the refreshing appeal of a —a traditional German mixture of and orange soda—while offering a pre-mixed, proprietary formulation. The result is a versatile beverage suitable for casual consumption, often enjoyed chilled to enhance its lively and fruity undertones. In terms of composition, Mezzo Mix is primarily made from , , and as sweeteners, with 1.5% from concentrate providing the core component. imparts the fizz, while acidulants such as and malic acid contribute to its sharp, refreshing acidity. The cola character is achieved through natural flavors that include , complemented by (E150d) for its distinctive hue and a stabilizer (E 412) to maintain consistency. This formulation ensures a caffeinated profile similar to traditional colas, with the orange infusion distinguishing it from pure cola variants.

Ingredients and Nutritional Information

Mezzo Mix is a carbonated primarily composed of water, sugars, and flavorings that blend and orange notes. The key ingredients include water, sugar, fructose, from concentrate (1.5%), , (E 150d), acidifiers and malic acid, natural flavors containing , and stabilizer (E 412). Nutritional information for the original Mezzo Mix is provided per 100 ml serving, reflecting its high content typical of sugary soft drinks. The beverage contains no or protein, with derived almost entirely from carbohydrates in the form of sugars.
NutrientPer 100 ml% Reference Intake*
180 kJ / 43 kcal2%
0 g0%
of which saturates0 g0%
Carbohydrates10.6 g4%
of which sugars10.1 g11%
Protein0 g0%
Salt0.01 g0%
*Reference intake for an average adult (8400 kJ / 2000 kcal). Caffeine content is approximately 10 mg per 100 ml, contributing to its stimulating effect similar to cola beverages. A sugar-free variant, Mezzo Mix Zero, uses artificial sweeteners such as , acesulfame K, and instead of sugar and , resulting in negligible calories (about 1 kcal per 100 ml) and reduced carbohydrates (less than 0.1 g sugars per 100 ml), while retaining the core flavor profile and .

Varieties

Original Orange

The Original Orange variety of Mezzo Mix represents the core formulation of the brand, introduced by in in 1973 as a ready-to-drink alternative to homemade mixtures of and orange soda. This version combines the robust, caramel-like profile of with a light, fruity orange essence, creating a harmonious and effervescent beverage that balances sweetness, acidity, and carbonation for a refreshing taste experience. The "Cola küsst Orange" (Cola kisses orange) encapsulates its signature interplay of flavors, evoking a playful fusion that has made it a staple in German-speaking markets. In terms of composition, Original Orange Mezzo Mix is formulated as a carbonated soft drink with approximately 1.5% from concentrate, contributing to its brightness without overpowering the cola's spiced undertones. Key ingredients include , , for , as an acidifier, E 150d () for its distinctive amber hue, and natural and artificial flavorings, including . This blend results in a moderate content of about 9.6 mg per 100 ml, similar to standard , supporting its invigorating appeal. Nutritionally, a 330 ml serving provides around 139 kcal, primarily from 34 g of carbohydrates (all sugars), with negligible , protein, or , aligning with typical profiles and emphasizing its role as an indulgent, non-alcoholic mixer or standalone refreshment. Over the years, the Original Orange has maintained its classic recipe with minor regional adjustments for local preferences, solidifying its status as the benchmark for Mezzo Mix varieties.

Sugar-Free Options

Mezzo Mix Zero serves as the sugar-free variant of Mezzo Mix, delivering the iconic blend of and orange flavors in a low-calorie format designed for health-conscious consumers. Introduced in July 2007 in by , it mirrors the original's refreshing profile but substitutes sugar with artificial sweeteners to eliminate calories from carbohydrates. The composition features water, 1.5% from concentrate, , as an acidifier, colorant E150d for hue, and a mix of sweeteners including , acesulfame K, and sodium . Additional components encompass natural flavors with for the essence, and as a stabilizer to maintain clarity and consistency. This formulation ensures a zesty, effervescent without compromising the drink's balanced citrus-cola . Nutritionally, Mezzo Mix Zero provides about 1 kcal per 100 ml, with zero grams of , , and protein, alongside trace sodium levels, positioning it as an appealing choice for those reducing intake. It is widely available in German-speaking regions such as , , and , offered in formats including 0.33 L cans, 1 L and 1.5 L PET bottles, and multipacks through supermarkets and online retailers.

Berry and Limited Editions

Mezzo Mix has occasionally ventured into berry-infused variants as part of its limited-edition lineup, with the most notable being Berry Love, a flavor that blends with fruity () accents, diverging from the standard orange profile. Introduced as a temporary offering in early 2013 around before being discontinued, it reflected Coca-Cola's strategy of testing seasonal or thematic flavors to engage consumers in the German market. The 2025 relaunch of marked a significant comeback, driven by and positioned as a limited-edition product available primarily in . This edition launched in January 2025 but gained early buzz due to an accidental in December 2024, which the brand cleverly incorporated into its marketing campaign to build anticipation. The flavor maintains a base with elements for a vibrant, refreshing twist, available in standard can and bottle formats during its short run. Beyond Berry Love, Mezzo Mix has explored other limited editions, including promotional ties with television shows such as "Temptation Island," "Are You the One?," and "Die Bachelors," featuring special packaging s for the original flavor in 500 ml PET single-use bottles. These releases often tie into holidays or promotional events, emphasizing innovation within the brand's heritage without altering the core recipe permanently. For instance, the Berry Love edition's featured bold, eye-catching packaging to highlight its exclusivity and appeal to nostalgic fans. Such limited drops underscore Mezzo Mix's adaptability in a competitive landscape, where temporary flavors and designs help sustain interest among loyal consumers.

Marketing and Availability

Advertising Campaigns and Slogans

Mezzo Mix's advertising has historically emphasized its unique blend of cola and orange flavors, often portraying the drink as a harmonious and refreshing fusion. Early campaigns in the focused on simplicity and everyday enjoyment, as seen in the 1999 featuring the "Ganz einfach mezzo," which highlighted the effortless mix of ingredients. By the , promotions shifted toward interactive and digital elements, incorporating apps and social engagement to appeal to younger consumers. A notable early digital campaign was the 2013 "Kiss or Not App," developed by agency G2 , which playfully explored the "kiss" between and orange through a promotional mobile application. Users could scan product to access the app, which gamified around romantic scenarios, tying into the brand's flirtatious flavor narrative. The campaign aimed to boost brand interaction and was executed across print, PR, and digital channels in . In 2023, to commemorate the drink's 50th anniversary, collaborated with Taxi Studio on a branding refresh that included crafted visual assets for and promotional materials. The campaign rejuvenated Mezzo Mix's iconic status by blending modern design with nostalgic elements, distributed through retail and out-of-home media to reinforce its cultural significance in German markets. More recent efforts have leveraged real-time events and partnerships. The 2024 "Surprise Ruined" campaign, created by VML Germany, transformed a leaked image of the limited-edition Berry Love flavor into a viral opportunity. Featuring humorous out-of-home executions such as melting billboards, berry-themed solar eclipses, and renamed city districts (e.g., "Prenzlauer Beere"), it built anticipation for the 2025 relaunch across major retailers like and Rewe. The initiative included collaborations with influencers and integrated promotions via the Coca-Cola app, demonstrating that engaged audiences through wit and surprise. In 2025, the "Guilty Pleasures" campaign partnered with RTL+ reality shows like Temptation Island VIP and Die Bachelors, featuring limited-edition cans with show logos to position Mezzo Mix as an indulgent treat. This multi-channel effort, including digital and in-store activations, encouraged consumers to embrace fun, unapologetic enjoyment. Additionally, a with Netflix's Love is Blind Germany produced a themed limited-edition can, aligning the brand's "mix" concept with the show's unexpected pairings to drive buzz during the series launch. Throughout its history, Mezzo Mix slogans have centered on the romantic and balanced union of its core flavors. The enduring tagline "Cola küsst Orange" (Cola kisses Orange) captures this essence, appearing in various promotions to evoke a sense of playful . Other notable phrases include "Mezzo Mix mischt mit" (Mezzo Mix mixes in), emphasizing , and "Ganz einfach mezzo" (Simply mezzo), underscoring ease and accessibility. These slogans have been featured in television spots from the late to the , maintaining a consistent theme of fusion and refreshment.

Distribution and Regional Popularity

Mezzo Mix is officially produced and distributed by primarily in German-speaking countries, including , , and . The beverage is manufactured at local facilities to meet regional demand, with a focus on efficient supply chains within these markets to ensure widespread availability in supermarkets, vending machines, and hospitality venues. While not exported on a large scale, it occasionally appears in international stores or specialty retailers outside these core areas, such as in parts of or online platforms catering to expatriates. Introduced in in 1973 as a ready-to-drink alternative to the traditional mixture of and orange soda, Mezzo Mix quickly gained traction in the domestic market. In , it launched in 1979, building on the existing popularity of similar flavor combinations. followed suit, integrating the product into its portfolio of sparkling beverages shortly thereafter, with ongoing production tailored to local preferences. The drink holds strong regional popularity in these countries, where it is embraced as a refreshing, everyday option for social occasions, outdoor activities, and casual consumption. Its appeal stems from the harmonious blend of and orange flavors, mirroring the cultural fondness for in beer gardens and festivals across , , and . Mezzo Mix ranks among the top in these markets, contributing to Coca-Cola's diverse portfolio and maintaining steady consumer loyalty without significant competition from similar imported products.

References

  1. https://www.coca-cola.com/de/de/brands/brand-mezzo-mix
  2. https://ch.coca-colahellenic.com/en/our-24-7-portfolio/brands-a-z/mezzo-mix
  3. https://brauwelt.com/en/international-report/europe-russia/644969-the-spezi-war-paulaner-wins-at-court
  4. https://www.esmmagazine.com/drinks/coca-cola-unveils-made-in-germany-marketing-campaign-296088
  5. https://www.mentalfloss.com/article/79458/11-international-coca-cola-products-you-cant-buy-us
  6. https://vinepair.com/articles/german-american-soda-beer/
  7. https://brauwelt.com/en/international-report/europe-russia/644690-the-spezi-war-two-german-breweries-meet-in-court
  8. https://www.reddie.co.uk/2023/12/21/spezi-a-sparkling-reminder-of-the-consequences-of-coexistence-agreements/
  9. https://legalblogs.wolterskluwer.com/trademark-blog/the-history-and-entanglement-of-the-spezi-trademark-what-did-riegele-and-paulaner-agree-back-then/
  10. https://at.coca-colahellenic.com/en/our-24-7-portfolio/sparkling/mezzo-mix
  11. https://world.openfoodfacts.org/product/5000112547221/mezzo-mix-coca-cola-company
  12. https://www.coca-cola.com/at/de/brands/mezzo-mix
  13. https://www.drinkus.at/en/products/mezzo-mix-0-5l-pet
  14. https://www.amazon.de/Mezzo-Mix-200181-Zero-Einweg/dp/B01AJD2BQI
  15. https://ruk.ca/content/mezzo-mix
  16. https://www.thetasteofgermany.com/mezzo-mix-cola-orange-soda-in-can-11-2-oz/
  17. https://de.openfoodfacts.org/produkt/5000112548204/mezzo-mix-coca-cola
  18. https://www.codecheck.info/p/lebensmittel/getraenke/colamix/mezzo-mix-orange-mezzo-mix-669806.html
  19. https://oezsweets.de/Mezzo-Mix-330ml
  20. https://www.durst.de/mezzo-mix-bestellen/
  21. https://www.coca-cola.com/de/de/brands/mezzo-mix0/mezzo-mix-zero
  22. https://world.openfoodfacts.org/product/5000112576986/mezzomix-zero-coca-cola
  23. https://tastematters.com.hk/products/mezzo-mix-zero-1000-ml
  24. https://www.doppelherz.de/diaet-special/ernaehrung/kalorientabelle/kalorien-getraenke
  25. https://www.instagram.com/p/DF97ZX2tJPo/?hl=en
  26. https://lbbonline.com/news/mezzo-mixs-real-time-marketing-win-embracing-the-leak
  27. https://www.vml.com/work/surprise-ruined
  28. https://worldbranddesign.com/mezzo-mix-berry-love-a-flavour-worth-the-comeback/
  29. https://www.youtube.com/watch?v=uXQps2VyO50
  30. https://www.youtube.com/watch?v=Df6SvfEO21A
  31. https://adsspot.me/media/promo/mezzo-mix-soft-drink-kiss-or-not-app-ae3edf9b4bac
  32. https://creativepool.com/taxistudio/projects/mezzo-mix-of-modernity-and-nostalgia-for-the-coca-cola-company-
  33. https://www.coca-cola.com/de/de/media-center/mezzo-mix-guilty-pleasure
  34. https://packagingoftheworld.com/2025/04/mezzo-mix-love-is-blind-what-a-match.html
  35. https://www.eater.com/23841860/europe-soda-smuggling-diet-coke-real-housewives
  36. https://www.slogans.de/slogans.php?BSelect%5B%5D=1172
  37. https://www.businessinsider.com/sodas-you-cant-get-in-the-us-2018-7
  38. https://www.khs.com/en/company/news/press-releases/detail/well-sorted-coca-cola-in-mannheim
  39. https://ch.coca-colahellenic.com/en/our-24-7-portfolio/sparkling/mezzo-mix
  40. https://www.tasteatlas.com/best-rated-soft-drinks-in-europe
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