Hubbry Logo
RedbookRedbookMain
Open search
Redbook
Community hub
Redbook
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Contribute something
Redbook
Redbook
Redbook
View on Wikipedia
from Wikipedia

Redbook
Cover of the February 2015 edition featuring Kaley Cuoco
Editor-in-chiefMeredith Kahn Rollins
CategoriesLifestyle, women's interest
Frequency12 issues/year
Founded1903; 122 years ago (1903) (as The Red Book Illustrated)
Final issueJanuary 2019 (print)
CompanyHearst Magazine Division
CountryUnited States
LanguageEnglish
Websitewww.redbookmag.com
ISSN0034-2106

Redbook is an American women's fashion magazine that is published by the Hearst magazine division.[1] It is one of the "Seven Sisters", a group of women's service magazines. It ceased print publication after January 2019 and now operates exclusively online.

History

[edit]
Redbook in 1913

The magazine was first published in May 1903[1][2] as The Red Book Illustrated by Stumer, Rosenthal and Eckstein, a firm of Chicago retail merchants. The name was changed to The Red Book Magazine shortly thereafter.[3] Its first editor, from 1903 to 1906, was Trumbull White, who wrote that the name was appropriate because, "Red is the color of cheerfulness, of brightness, of gaiety." In its early years, the magazine published short fiction by well-known authors, including many women writers, along with photographs of popular actresses and other women of note. Within two years the magazine had become a success, climbing to a circulation of 300,000.

When White left to edit Appleton's Magazine, he was replaced by Karl Edwin Harriman, who edited The Red Book Magazine and its sister publications The Blue Book and The Green Book until 1912. Under Harriman the magazine was promoted as "the largest illustrated fiction magazine in the world" and increased its price from 10 cents to 15 cents. According to Endres and Lueck (p. 299), "Red Book was trying to convey the message that it offered something for everyone, and, indeed, it did... There was short fiction by talented writers such as James Oliver Curwood, Jack London, Sinclair Lewis, Edith Wharton and Hamlin Garland. Stories were about love, crime, mystery, politics, animals, adventure and history (especially the Old West and the Civil War)."

Harriman was succeeded by Ray Long. When Long went on to edit Hearst's Cosmopolitan in January 1918, Harriman returned as editor, bringing such coups as a series of Tarzan stories by Edgar Rice Burroughs. During this period the cover price was raised to 25 cents.

In 1927, Edwin Balmer, a short-story writer who had written for the magazine, took over as editor; in the summer of 1929 the magazine was bought by McCall Corporation, which changed the name to Redbook[3] but kept Balmer on as editor. He published stories by such writers as Booth Tarkington and F. Scott Fitzgerald, nonfiction by women such as Shirley Temple's mother and Eleanor Roosevelt, articles on the Wall Street Crash of 1929 by men like Cornelius Vanderbilt and Eddie Cantor, as well as condensed novels, like Dashiell Hammett's The Thin Man (December 1933).[4] Under Balmer, Redbook became a general-interest magazine for both men and women.

On May 26, 1932, the publisher launched its own radio series, Redbook Magazine Radio Dramas, syndicated dramatizations of stories from the magazine. Stories were selected by Balmer, who also served as the program's host.[5]

Circulation hit a million in 1937, and success continued until the late 1940s, when the rise of television began to drain readers and the magazine lost touch with its demographic. In 1948 it lost $400,000 (equivalent to $5.23 million today), and the next year Balmer was replaced by Wade Hampton Nichols, who had edited various movie magazines. Phillips Wyman took over as publisher. Nichols decided to concentrate on "young adults" between 18 and 34 and turned the magazine around. By 1950 circulation reached two million, and the following year the cover price was raised to 35 cents. It published articles on racial prejudice, the dangers of nuclear weapons, and the damage caused by McCarthyism, among other topics. In 1954, Redbook received the Benjamin Franklin Award for public service.

The next year, as the magazine was beginning to steer towards a female audience, Wyman died, and in 1958 Nichols left to edit Good Housekeeping. The new editor was Robert Stein, who continued the focus on women and featured authors such as Dr. Benjamin Spock and Margaret Mead. In 1965 he was replaced by Sey Chassler,[6] during whose 17-year tenure circulation increased to nearly five million and the magazine earned a number of awards, including two National Magazine Awards for fiction. His New York Times obituary says, "A strong advocate for women's rights, Mr. Chassler started an unusual effort in 1976 that led to the simultaneous publication of articles about the proposed equal rights amendment in 36 women's magazines. He did it again three years later with 33 magazines." He retired in 1981 and was replaced by Anne Mollegen Smith, the first woman editor, who had been with the magazine since 1967, serving as fiction editor and managing editor.[7][8]

Norton Simon Inc., which had purchased the McCall Corporation, sold Redbook to the Charter Company in 1975. In 1982, Charter sold the magazine to the Hearst Corporation, and in April 1983 Smith was fired and replaced by Annette Capone, who "de-emphasized the traditional fiction, featured more celebrity covers, and gave a lot of coverage to exercise, fitness, and nutrition. The main focus was on the young woman who was balancing family, home, and career." (Endres and Lueck, p. 305) After Ellen Levine took over as editor in 1991, even less fiction was published, and the focus was on the young mother. Levine said, "We couldn't be the magazine we wanted to be with such a big audience, you have to lose your older readers. We did it the minute I walked in the door. It was part of the deal."

Levine moved to Good Housekeeping in 1994, being replaced by McCall's Kate White, who left for Cosmopolitan four years later. Succeeding editors were Lesley Jane Seymour (1998-2001), Ellen Kunes (2001-2004), and Stacy Morrison (2004-2010).[9]

Redbook Magazine has ceased print publication as of its November/December 2018 issue [Vol. 231, No.4]. Redbook's Customer Service page notes itself that Redbook magazine "is no longer being published".[10]

A column by Kelly Faircloth at Jezebel reports secondhand though an AdWeek October 10, 2018, article "that after January 2019, Redbook will become an 'online-only destination'."[11]

Coverage

[edit]

Redbook's articles are primarily targeted towards married women. The magazine features stories about women dealing with modern hardships, aspiring for intellectual growth, and encouraging other women to work together for humanitarian causes. The magazine profiles successful women to provide inspirational testimonies and advice on life.[12]

Condensed novels

[edit]

Writers

[edit]

References

[edit]

Further reading

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Redbook

View on Grokipedia
from Grokipedia

Redbook is an American women's lifestyle magazine founded in May 1903 as The Red Book Illustrated by the Chicago-based firm Stumer, Rosenthal, and Eckstein. Initially focused on illustrated short fiction and condensed novels, it evolved over the decades into a service-oriented publication emphasizing practical advice on fashion, beauty, health, relationships, and family life, primarily targeting young mothers and working women. Acquired by the Hearst Corporation in 1982, Redbook continued as a print monthly until ceasing physical publication in January 2019 to operate as a digital brand under Hearst Magazines. The magazine's longevity reflects its adaptation to changing reader interests, from early 20th-century serialized stories to contemporary digital content on affordable style and wellness, though it has occasionally faced criticism for image editing practices in cover photography.

History

Founding and Initial Focus

Redbook magazine was established in May 1903 by the Chicago-based retail firm Stumer, Rosenthal, and Eckstein, initially under the title The Red Book Illustrated. The name derived from the vibrant and joyful connotations associated with the color red, reflecting the publishers' intent to create an engaging publication. With its debut issue spanning May to October 1903, the magazine quickly transitioned in its second issue to simply The Red Book, establishing a format as a 10-cent illustrated short-story periodical aimed at a broad general audience. The initial focus centered on serialized fiction and standalone short stories, profusely illustrated to enhance and appeal, distinguishing it from plainer contemporaries in the pulp and slick markets. Content emphasized accessible narratives, often adventurous or dramatic tales suited for middle-class readers seeking affordable entertainment amid the era's expanding and time. Circulation grew steadily in these formative years under independent management, before corporate acquisitions reshaped its trajectory, with the publication maintaining a monthly rhythm that supported its emphasis on visual storytelling over dense text. Early editions featured contributions from emerging authors, prioritizing narrative variety to build subscriber loyalty without a specialized demographic lens, unlike its later evolution. This foundational approach positioned Redbook as a competitor to other outlets, capitalizing on advancements in to deliver vivid, illustrated content that mirrored the optimism of America.

Shift to Women's Magazine

In the late 1940s, Redbook faced significant financial losses, including $400,000 in 1948, amid a broader circulation decline attributed to competition from television, which had dropped readership from a peak of over one million in the late . This prompted a leadership change, with longtime editor Edwin Balmer, who had steered the magazine as a general-interest publication for men and women since 1927, replaced in 1949 by Wade Hampton Nichols, previously an editor of movie magazines. Under Nichols, Redbook pivoted in the early to target young women aged 18 to 34, emphasizing content on family dynamics, professional opportunities for mothers, and rather than broad or male-oriented features. This refocus aligned with postwar demographic trends, including the , and positioned the magazine within the "Seven Sisters" group of women's service publications, alongside titles like and . Circulation rebounded sharply, exceeding two million subscribers by 1950, reflecting the success of ads and articles tailored to emerging suburban homemakers balancing domestic and aspirational roles. The transition reduced serialized fiction in favor of practical advice columns and lifestyle features, such as tips and health guidance for young families, which resonated with advertisers seeking female . By the mid-1950s, this women's-centric format solidified Redbook's identity, distinguishing it from its prewar general-audience roots and contributing to sustained growth through the decade despite ongoing media shifts.

Mid-20th Century Expansion

In the late , Redbook underwent significant editorial restructuring amid postwar shifts in the industry. Publisher Phillips Wyman replaced editor Edwin Balmer with Wade Hampton Nichols in 1949, aiming to revitalize the publication after years of stagnant performance. Nichols, previously involved in editing film magazines, introduced a more targeted approach that emphasized content for emerging demographics rather than broad general interest. This pivot aligned with broader trends in women's periodicals, where specialization helped compete against rising television influence and fragmented readerships. The core of the expansion involved repositioning Redbook as a resource for young women aged 18 to 34, particularly new brides and mothers navigating early family life. Articles shifted toward practical advice on , child-rearing, , and , reflecting the era's emphasis on domestic roles amid the . Content included serialized , lifestyle features, and guidance on balancing duties with personal aspirations, appealing to the growing cohort of young suburban homemakers. This demographic focus differentiated Redbook from older-oriented competitors, fostering loyalty among readers in their prime childbearing years. By the early , these changes drove substantial circulation gains, with the magazine achieving multimillion-copy distribution as it capitalized on economic optimism and expanded from goods targeting families. The cover price rose to 35 cents in , signaling confidence in sustained demand. Throughout the decade, Redbook maintained this momentum by incorporating occasional socially progressive pieces on topics like health awareness and prejudice, though its primary draw remained relatable, aspirational content for young adults. This era solidified Redbook's place among leading women's magazines, setting the stage for further growth into the before later challenges.

Late 20th Century Challenges

Hearst Corporation acquired Redbook from the Charter Company in August 1982, marking a significant ownership transition amid broader consolidation in the sector. Post-acquisition, the reported strong distribution, guaranteeing 3.8 million copies monthly by 1985, with newsstand sales reaching approximately 700,000 units. Despite this, circulation began stagnating in the late 1980s, ending 1989 at 3.9 million copies—a 1.2 percent year-over-year decline. As one of the "Seven Sisters" women's service magazines, Redbook shared in a group-wide erosion, with combined circulation falling from 45 million in 1979 to 37 million by 1989. Key pressures included the rising workforce participation of women, which curtailed leisure reading time, and intensifying newsstand rivalry from specialized newcomers appealing to fragmented demographics. Concurrent advertising downturns exacerbated financial strains, forcing editorial reevaluations to adapt traditional service-oriented content to evolving reader priorities. These factors prompted strategic introspection across the Seven Sisters, though Redbook's response emphasized bolstering ad commitments to sustain visibility.

Content and Features

Fiction and Serialized Stories

The Red Book Magazine, founded in 1903 by the Ridgway Company, established itself as a platform for short and serialized stories, publishing works across genres such as romance, , mystery, and historical narratives. Early issues featured contributions from established authors including , , and , whose stories appealed to a broad readership seeking through narrative depth. Serialized novels formed a key component of the magazine's content, often running over multiple issues to build suspense and sustain subscriber interest. Sinclair Lewis's appeared serially from August 1932 to January 1933, exemplifying the magazine's role in disseminating mainstream to mass audiences. Similarly, Dashiell Hammett's detective novel was first published in Redbook in December 1933, introducing the characters to a wide public before its book release. In the mid-20th century, Redbook continued this tradition with book-length serials and complete novels within single issues. Mary O'Hara's My Friend Flicka, a coming-of-age story set on a ranch, was presented as a full in the in 1941, later achieving success as a and . Evan Hunter's , addressing urban youth and education challenges, was serialized in the early 1950s, with accompanying illustrations highlighting its dramatic tension. William Edmund Barrett's ran from July to October 1950, blending adventure and moral themes in a post-war context. Short fiction remained prominent even as the magazine evolved toward features, with issues from the to regularly including multiple stories by authors like Dorothy Gilman, whose works explored domestic and suspense elements. By the , Redbook still allocated substantial space to fiction, though patterns in themes—often centered on , relationships, and personal growth—reflected editorial priorities for its primary female audience. This fiction emphasis contributed to the magazine's cultural role in popularizing accessible , though competition from television contributed to a gradual decline in serialized formats by the late .

Non-Fiction and Advice Columns

Redbook's non-fiction articles addressed practical concerns for its primary audience of young wives and mothers, covering topics such as , , home management, and social roles for women. These pieces often drew on expert contributors to provide informational content grounded in contemporary research or personal authority, emphasizing and family welfare over abstract theory. For instance, in the late and early , the magazine published non-fiction by figures like , whose April 1928 article "Women Must Learn to Play the Game as Men Do" advocated for women's strategic engagement in professional and public spheres, reflecting her progressive views on gender dynamics. Similarly, Cornelius contributed articles on economic and lifestyle topics, offering perspectives from established elites on navigating . Such contributions lent credibility to the magazine's service-oriented , which prioritized actionable insights over entertainment. Advice columns formed a cornerstone of Redbook's offerings, delivering reader-submitted queries with responses focused on relationships, , and personal . These columns evolved from in the mid-20th century to more specialized formats by the late 20th and early 21st centuries, aligning with the magazine's shift toward targeted service content for working women. Anthropologist authored regular columns in the 1960s and 1970s, addressing ethics, , and cultural shifts, often integrating ethnographic observations to inform practical advice on and social norms. Her writings, appearing monthly, emphasized evidence-based reasoning drawn from , such as the influences of environment on . In contemporary iterations, columns like Jane Greer's "," which ran online, provided guidance on intimacy and marital dynamics, responding to reader letters with therapeutic insights aimed at enhancing relational satisfaction. Redbook's advice sections consistently covered -related queries, including and fitness, with articles citing medical experts to recommend regimens like balanced diets for , reflecting a data-driven approach to wellness. Circulation data from the period indicate these features drove reader engagement, as surveys showed high interest in and relationship topics among subscribers. The integration of non-fiction and advice distinguished Redbook from fiction-heavy competitors, fostering a reputation for reliability in everyday guidance. Columns often incorporated reader polls or expert panels for substantiation, such as those on strategies backed by pediatric input, ensuring responses aligned with verifiable practices rather than unsubstantiated opinion. By the , digital expansions amplified this focus, with online advice extending to and work-life balance, drawing on contributor expertise to address economic pressures like budgeting for family expenses. This emphasis on empirical utility persisted until the magazine's print cessation in January 2019, after which non-fiction content migrated to its website, maintaining columns on beauty, relationships, and health with updated, evidence-supported recommendations.

Visual and Lifestyle Elements

Redbook's visual elements emphasized aspirational imagery of women, evolving from detailed illustrations in the early 20th century to photographic spreads in later decades. Early covers, such as those from the 1900s to 1930s, featured hand-drawn depictions of elegant attire and domestic harmony, utilizing vibrant colors to attract middle-class readers. These illustrations, often by artists like Earl Christy, highlighted fashion trends and leisure activities, setting a tone of accessibility and charm. By the mid-20th century, the magazine incorporated more photography, including fashion displays and celebrity portraits, as evidenced by Ed Feingersh's 1955 intimate shots of commissioned for interior features. Modern iterations shifted to high-profile cover photography of actresses like in 2017 and in 2008, focusing on polished beauty and relatable style. However, practices like image retouching drew scrutiny, as in the 2007 Faith Hill cover alteration controversy. Lifestyle content integrated these visuals with practical guidance on beauty, fashion, home management, and relationships, targeting young mothers and working women. Sections offered affordable under $100, anti-aging tips, and home decor ideas, often paired with product and step-by-step imagery. Beauty features included MVP Awards highlighting tested skincare and makeup, visually demonstrated through before-and-after shots and tutorials. and sex advice columns used illustrative diagrams and real-life photo essays to address family dynamics, career balance, and emotional . This blend reinforced Redbook's role in promoting attainable enhancements to daily life.

Notable Contributors

Key Editors and Writers

Trumbull White served as the founding editor of Red Book Magazine from 1903 to 1906, selecting the name to evoke cheerfulness and optimism. Under his leadership, the publication emphasized general interest content, including fiction and serialized stories. Edwin Balmer, a prolific short-story author, assumed the editorship in 1927 and oversaw the rebranding to Redbook in 1929, expanding its focus on adventure, romance, and mystery genres while maintaining a commitment to high-quality short fiction. Anne Mollegen Smith became Redbook's first female in December 1981, following three years as and 15 prior years in various roles at the magazine; her appointment marked a shift toward content addressing contemporary women's issues amid the publication's evolution into a service-oriented women's title. Kate White held the position in the 1990s, building on her experience at magazines like and Working Woman to emphasize empowering lifestyle features and serialized narratives tailored to working mothers. Meredith Rollins was appointed on June 6, 2014, succeeding Jill Herzig, and led efforts to diversify the audience and adapt to digital trends until departing in the late . Redbook's early decades featured contributions from prominent authors such as , , and , whose short stories and serialized works in genres like adventure and romance helped establish the magazine's reputation for literary quality. Later, it published original stories by in the 1950s, including illustrated children's narratives that predated many of his book adaptations. These writers, drawn from diverse literary circles, reflected Redbook's role as a platform for both established and emerging voices in American fiction.

Influential Columnists

Margaret Mead, the renowned anthropologist, authored a monthly column in Redbook from 1962 until her death in 1978, co-written with collaborator Rhoda Métraux. The column adopted a question-and-answer format, responding to readers' inquiries on topics including family dynamics, cultural norms, child-rearing, and , thereby disseminating anthropological insights to a mass audience of primarily women. With Redbook's circulation exceeding 3 million subscribers in the , Mead's contributions amplified public discourse on gender roles and societal evolution, often challenging prevailing assumptions while advocating conservative stances on issues like . Pediatrician , author of the influential 1946 book Baby and Child Care, maintained a longstanding in Redbook targeted at young mothers. His guidance emphasized permissive techniques, such as responding to infants' cries and fostering emotional security, which shaped mid-20th-century child-rearing practices amid postwar family expansions. Spock's columns, running through the , reflected his broader influence on American norms, though later critiqued for contributing to perceived generational permissiveness.

Business and Operations

Ownership and Corporate Changes

Redbook was established in May 1903 as The Red Book Illustrated by the Chicago-based retail and publishing firm Stumer, Rosenthal, and Eckstein, initially focusing on illustrated fiction and stories to promote merchandise. The magazine was acquired by McCall Corporation in 1929, which rebranded it simply as Redbook and integrated it into its portfolio of women's publications, shifting emphasis toward serialized fiction and general interest content. McCall Corporation itself underwent corporate restructuring when it was purchased by Inc. in the early 1970s, placing Redbook under Norton Simon's media holdings. In June 1975, Inc. agreed to sell Redbook Publishing Co. to the Charter Company, a diversified conglomerate expanding into media; the transaction transferred ownership of the magazine's stock and related assets, marking Redbook's entry into Charter's publishing division alongside titles like . Ownership shifted again in August 1982, when the financially strained Charter Company divested Redbook—along with Charter Data Services—to the Hearst Corporation for an undisclosed sum, as part of Hearst's strategy to bolster its women's magazine lineup. Hearst has retained control of Redbook since the acquisition, with no subsequent changes in corporate ownership reported, though operational shifts such as the cessation of print editions in 2019 occurred under Hearst's management. Redbook's circulation grew rapidly in its early years, reaching 300,000 subscribers within two years of its 1903 founding as a digest of condensed novels. By the mid-1930s, following a shift to photographic covers, paid circulation rose from 75,000 in mid-1935 to nearly 116,000 by summer 1937. Under editor Wade Nichols in the postwar era, the magazine reoriented toward young adults, boosting circulation to 2 million and later doubling to 4.5 million by the late 1960s, coinciding with its largest growth spurt in the early 1960s amid expanding appeal to working women and mothers. The magazine maintained strong figures into the 1980s, guaranteeing 3.8 million monthly copies in 1985 with actual delivery exceeding 4 million and newsstand sales reaching 700,000. However, by 1990, circulation stood at 3.9 million, reflecting a 1.2 percent annual decline amid intensifying competition among the "Seven Sisters" women's service titles. Audited circulation fell to 2.9 million by the late 1990s, and lists of top U.S. magazines around the early recorded approximately 2.2 million copies. Print circulation continued eroding in the 2000s and 2010s, dropping to an average of 1.9 million by mid-2018, driven by broader industry pressures including falling and the rise of . Newsstand sales specifically declined 28.8 percent in the period ending mid-2010, exacerbating financial strains. Redbook ceased print publication after its January 2019 issue, transitioning to an online-only model under Hearst ownership, aligning with trends in women's magazines where print audiences fragmented toward websites and social platforms offering real-time content on beauty, , and topics. This shift reflects a systemic contraction in mass-market print periodicals, with remaining "Seven Sisters" titles like and also facing ad revenue drops exceeding 10 percent annually in the late 2010s. Digital metrics for Redbook post-2019 emphasize and subscribers over traditional circulation, though specific figures remain proprietary and unverified in audits.

Advertising and Financial Model

Redbook's financial model, like that of many magazines, relied primarily on , which typically accounted for the majority of income, supplemented by revenues from subscriptions and single-copy sales at newsstands. In 1982, under Hearst Magazines ownership, advertising revenues reached $45 million, though they declined 9 percent that year amid broader industry challenges. Circulation figures played a key role in attracting advertisers; by 1985, the magazine delivered over 4 million copies monthly, with a rate base guarantee of 3.8 million and newsstand sales exceeding 700,000 units, enabling targeted ad campaigns toward working women aged 25-44. Hearst invested in Redbook's strategy during the , allocating an additional $250,000 in 1985 to promote its repositioning as a medium for the female baby-boom demographic, emphasizing editorial changes to boost ad appeal in categories like , , and household products. This approach aligned with the broader magazine industry's dependence on ad dollars, where cost control and audience growth were critical to profitability. Following the transition to an online-only format in 2015, Redbook's advertising model shifted toward digital channels, integrating with Hearst's portfolio-wide strategies such as programmatic and , which by 2017 comprised a majority of Hearst Magazines' digital ad revenue. Advertisers can now target Redbook.com through Hearst's centralized sales team, focusing on lifestyle and opportunities across Hearst's network of sites. This evolution reflects Hearst's emphasis on data-driven ad sales and multi-platform integration to sustain revenue amid declining .

Cultural Impact and Reception

Influence on Women's Culture

Redbook shaped women's culture by delivering targeted advice on marriage, motherhood, and domestic management to young American wives and mothers throughout the 20th century, reinforcing ideals of suburban family life while gradually incorporating evolving social norms. Its content emphasized practical homemaking skills, child development strategies, and relational dynamics, which millions of readers adopted to navigate post-World War II domestic expectations. In the mid-20th century, Redbook advanced literacy, particularly regarding , through editorials under Collie Small that promoted self-exams, symptom recognition, and treatment advocacy, countering medical reticence and fostering proactive community responses that reduced stigma around the disease. These efforts normalized open discourse on bodily health, empowering readers to prioritize preventive measures amid limited campaigns. The magazine's adaptation during marked a pivot toward addressing role dissatisfaction; a 1960 feature, "Why Young Mothers Feel Trapped," elicited 24,000 reader submissions, prompting content shifts that highlighted professional aspirations and personal autonomy over exclusive domesticity. By , depictions of women increasingly portrayed occupational success and independence, mirroring and amplifying societal pressures for gender equity. Anthropologist Margaret Mead's monthly Redbook columns from 1962 to 1970 directly influenced cultural attitudes on family structures, advocating for access, , and flexible gender roles while critiquing rigid marital norms and premarital restrictions. Mead's anthropological lens challenged readers to reconsider innate versus cultural determinants of women's societal positions, contributing to broader acceptance of marital dissolution rates that rose from 2.2 per 1,000 population in 1960 to 5.2 by 1980. Overall, Redbook's evolution from prescriptive domestic guides to forums for social critique reflected causal shifts in reader demographics and feminist momentum, though its mainstream orientation often tempered radicalism, prioritizing palatable reforms that aligned with commercial viability over systemic overhaul.

Achievements and Milestones

In the decade following its 1951 revamp to target young working mothers with content on contemporary living, Redbook's circulation climbed to 2 million copies under editor , establishing it as a leading voice for modern women. This growth reflected successful adaptations to demographics, emphasizing relatable articles on family, career, and lifestyle that resonated with readers aged 18 to 34. By the late , circulation had doubled to 4.5 million, a peak that underscored the magazine's mass-market dominance amid rising demand for service-oriented women's . This era also saw editorial recognition, including multiple awards for fiction and content innovation, as the publication solidified its role in publishing serialized stories by prominent authors. Former editor-in-chief Sey Chassler was inducted into the American Society of Magazine Editors' Hall of Fame, honoring his contributions to Redbook's advocacy for women's issues and editorial excellence during the 1970s and 1980s. The magazine's sustained influence extended to cultural tie-ins, such as annual movie awards presented to stars like , enhancing its prestige in entertainment circles. Earlier milestones included a 1932 circulation high driven by a pioneering radio series dramatizing its fiction, which broadened its audience beyond print. By century's end, audited figures stood at 2.9 million, demonstrating resilience through ownership changes, including acquisition by Hearst Magazines in 1982.

Public and Critical Reception

Redbook has enjoyed generally favorable public reception among its primary audience of women interested in , , and guidance, with readers often commending its accessible articles, recipes, and practical tips on topics like . On SheSpeaks, user ratings average 3.4 out of 5, reflecting appreciation for engaging content despite some critiques of outdated advice. Consumer feedback on sites like PissedConsumer highlights strengths in and alongside frustrations with subscription fulfillment and perceived decline in print quality post-2015. Critically, the magazine garnered acclaim for editorial innovation, particularly under editor Robert Stein from the 1960s onward, who broadened its focus to address emerging women's issues amid the second-wave feminist movement. In 1954, Redbook received the gold medal Benjamin Franklin Magazine Award for public service from the University of Illinois, recognizing outstanding contributions to . Its fiction content also earned in 1970 for short stories including "Tonight at 9:36," "Troubadour," and "The Magic Mama." Scholarly examinations have offered mixed assessments, with some analyses critiquing Redbook's portrayal of family life as perpetuating idealized norms that underrepresent diverse structures and realities. Content analyses of women's magazines, including Redbook, note frequent pairings of promotions with food features, potentially reinforcing conflicting messages. The magazine faced notable controversies that drew public and professional backlash. A July 2014 article titled "How Happy-Ending s Help This Woman's Marriage" provoked outrage from massage associations like AMTA and ABMP for conflating therapeutic with illicit services, prompting demands for retraction; Redbook subsequently apologized, removed the piece, and clarified its intent. Similarly, a February 2015 interview with actress , in which she stated she was "not a feminist" but supported women's progress, sparked debate over anti-feminist undertones, with Cuoco later asserting the quotes were taken out of context by the magazine.

Criticisms and Debates

Editorial and Content Critiques

Redbook's editorial decisions have been criticized for prioritizing sensational personal anecdotes over balanced representation, potentially perpetuating stereotypes. In July 2014, the magazine published an article recounting a woman's extramarital encounter during a therapy session, framed as enhancing her marriage through "happy endings." This elicited strong backlash from organizations, including the American Massage Therapy Association (AMTA) and Associated Bodywork & Massage Professionals (ABMP), which condemned the piece for defaming licensed therapists by implying unethical conduct as normative, thus harming the profession's reputation. The associations demanded an apology and editorial retraction, highlighting how such content exploits individual stories for titillation without contextualizing standards or data. Instances of questionable sourcing have also undermined trust in Redbook's content integrity. In a December 2012 issue, the magazine featured a idea—a pirate mermaid hybrid—originally conceived and photographed by blogger Jen of EPBOT, without crediting her or seeking permission; instead, editors hired an to recreate visuals, evading direct while appropriating the concept. This case exemplifies broader concerns over editorial ethics in adapting for print, raising questions about originality and fair attribution in lifestyle features. Historically, Redbook's content has faced scrutiny for condescending portrayals of women's domestic roles, particularly in mid-20th-century editions targeting middle-class white housewives. A 2021 analysis of editorial features and advertising from the 1950s, such as those promoting suburban adaptation, argued that the magazine reinforced stereotypical expectations of homemaking and consumerism, treating readers as passive conformists rather than agents of change, in contrast to more empowering narratives in contemporaneous Black women's publications like Ebony. Such critiques, often from academic perspectives attuned to gender dynamics, contend that this approach contributed to enduring cultural memories of women as primarily relational and consumptive figures, though defenders note the era's commercial imperatives limited deviation from advertiser-aligned norms.

Societal and Ideological Concerns

Redbook has faced criticism for reinforcing traditional gender roles during the mid-20th century, particularly in the through , by portraying women primarily as suburban focused on domesticity, childcare, and rather than career ambitions. Content in issues from this era, such as and advice columns, emphasized women's supportive roles within the , aligning with post-World War II ideals of conformity and the while discouraging professional pursuits outside the home. This approach contributed to the cultural stereotype of the "fifties housewife," which lambasted in (1963) for fostering psychological discontent by confining women to unfulfilling domestic spheres; Redbook's editorial stance reportedly rejected Friedan's arguments, perpetuating a that prioritized stability over individual agency. Ideologically, the magazine's promotion of consumerism as a marker of successful homemaking—exemplified in its 1957 promotional film In the Suburbs, which depicted inexperienced housewives learning to manage household purchases for family benefit—tied women's fulfillment to material acquisition and anti-communist suburban ideals, potentially exacerbating societal pressures for conformity among white, middle-class readers. Critics argue this framing limited diverse representations, excluding racial minorities, working-class families, and non-traditional structures, thus shaping a homogenized view of womanhood that ignored broader socioeconomic realities. For instance, advice from contributors like Dr. Benjamin Spock in Redbook columns warned young mothers against employment, advising they prioritize child-rearing at home, a position that drew feminist protests in 1969 for embedding sex bias in parental guidance. In later decades, particularly from the 1980s onward, Redbook adapted to reflect gains from by incorporating content on personal empowerment, workplace balance, and pop culture, yet it avoided explicit feminist labeling, appealing to readers who benefited from advancements without embracing the movement's ideology. Third-wave feminists have critiqued this "I'm-Not-A-Feminist-But" stance for diluting progressive ideals, portraying women as "fluffy" or childlike through emphasis on beauty, , and traditional , which conflicted with calls for . A 1993 Redbook survey found 39% of women respondents believed had complicated work-family balance, highlighting ongoing ideological tensions between the magazine's family-centric focus and evolving societal expectations. Persistent concerns include the magazine's narrow demographic portrayals—predominantly slim, Caucasian women in their twenties to thirties from middle- to upper-middle-class backgrounds—which set unattainable standards for "having it all," encompassing perfect homes, meals, careers, and relationships without addressing diverse forms, disabilities, or cultural variations. Such depictions, evident in analyzed issues, failed to acknowledge "multiple family realities," potentially contributing to unrealistic pressures and exclusionary norms in women's media. While Redbook's circulation exceeded 2 million by , these patterns underscore broader debates on how mass-market publications influence gender expectations, often prioritizing commercial appeal over comprehensive societal reflection.

Digital Transition and Recent Developments

Move to Online-Only

Hearst Magazines announced on October 10, 2018, that Redbook would transition to an online-only format following the release of its January 2019 issue, ending 115 years of continuous print publication. This decision aligned with broader industry shifts away from print, driven by declining revenues in physical magazines and the growing preference for digital platforms among advertisers and readers. The move was part of a larger at Hearst, which included editorial leadership changes and affected approximately 35 to 40 positions across the company, reflecting cost-cutting measures amid falling print circulation—Redbook's rate base had dropped to 2.06 million by 2018 from peaks over 3 million in prior decades. Hearst emphasized continuing Redbook's tradition of content for women in a digital format better suited to contemporary audience habits, with the brand maintaining its focus on topics such as , , and relationships via its . Post-transition, Redbook operated exclusively through redbookmag.com, producing articles and content without scheduled print editions, a pattern seen in other women's magazines like Seventeen that year. This shift underscored the economic pressures on legacy print titles, where digital metrics increasingly dictated viability over traditional newsstand sales.

Current Focus and Adaptations

Redbook's current editorial focus centers on empowering women navigating multifaceted, high-pressure life phases—such as career, family, and personal growth—with actionable, relatable guidance on beauty, style, health, relationships, and entertainment. Content emphasizes affordable fashion options under $100, no-fuss beauty solutions, sexual health and intimacy advice, wellness strategies, nutritious recipes, and reviews of movies and television shows relevant to everyday interests. This approach prioritizes practical empowerment over aspirational ideals, targeting women seeking confidence and efficiency amid "the busiest, messiest, happiest years" of their lives. Following its transition to an online-only platform after the January print edition, Redbook has adapted by leveraging digital formats for brevity and interactivity, including short-form articles, photo galleries, and "just the facts" summaries suited to mobile users. The site integrates multimedia elements like embedded videos and feeds, aligning with Hearst Magazines' broader strategy of distributing content across platforms such as , on-site embeds, and syndication to reach fragmented audiences. channels—, , and X—facilitate real-time engagement, user-generated comments, and targeted sharing of tips on anti-aging, family dynamics, and work-life balance. These adaptations reflect Hearst's emphasis on data-driven and to optimize content delivery, moving away from static print layouts toward algorithm-friendly, ad-supported experiences that prioritize user retention through timely, searchable topics like seasonal wellness trends and relationship . Digital access to archived issues via apps like Zinio further extends reach, enabling on-demand consumption across devices including , Android, and desktops. Overall, this evolution sustains Redbook's core mission of providing "options and opportunities" in a format responsive to declining print readership and rising online habits among its demographic.

References

  1. https://onlinebooks.library.upenn.edu/webbin/serial?id=redbook
  2. https://www.worthpoint.com/dictionary/p/books-paper-magazines/titles/redbook-magazine
  3. https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/redbook
  4. https://www.nytimes.com/1982/05/01/business/charter-hearst-pact.html
  5. https://www.hearst.com/magazines/redbook
  6. https://www.mediapost.com/publications/article/326308/redbook-to-end-print-edition-in-2019-hearst-ove.html
  7. https://photohand.wordpress.com/2008/04/16/doctored-cover-photos-add-up-to-controversy/
  8. https://www.depauw.edu/sfs/backissues/65/mullen65.htm
  9. https://www.vintag.es/2022/11/redbook-magazine-covers.html
  10. https://www.nytimes.com/1996/03/25/nyregion/wade-nichols-80-magazine-publisher.html
  11. http://www.philsp.com/articles/magazines/blue_book.html
  12. https://firstmonday.org/ojs/index.php/fm/article/view/885/794
  13. http://www.georgelois.com/redbook.html
  14. https://www.upi.com/Archives/1982/08/31/Hearst-Corp-Tuesday-completed-the-purchase-of-Redbook-magazine/3485399614400/
  15. https://www.nytimes.com/1982/10/25/business/advertising-hearst-fills-redbook-posts.html
  16. https://www.nytimes.com/1985/01/09/business/advertising-redbook-increases-ad-budget.html
  17. https://www.nytimes.com/1990/08/06/business/identity-crisis-for-seven-sisters.html
  18. https://muse.jhu.edu/article/528786/summary
  19. http://airshipdaily.com/blog/12052013-novels-published-as-pulp
  20. http://electronicsandbooks.com/edt/manual/Old%2520Pulp%2520Magazines/%21%2520new/Redbook%2520-%2520December%25201942.pdf
  21. https://grapefruitmoongallery.com/topic/redbook-magazine
  22. https://archive.org/details/redbook-v-095-n-05-1950-09
  23. https://www.ebsco.com/research-starters/literature-and-writing/dorothy-gilman
  24. https://digital.library.unt.edu/ark:/67531/metadc504611/m2/1/high_res_d/1002772899-Holbrook.pdf
  25. https://surface.syr.edu/cgi/viewcontent.cgi?article=1473&context=honors_capstone
  26. https://scholar.valpo.edu/cgi/viewcontent.cgi?article=1439&context=jvbl
  27. https://academic.oup.com/book/32008/chapter-abstract/267779804?redirectedFrom=fulltext
  28. https://www.opentohope.com/author/jgreer/
  29. https://www.redbookmag.com/
  30. https://www.prnewswire.com/news-releases/exclusive-healthiher-survey-in-redbook-magazine-shares-new-insights-on-womens-well-being-300631233.html
  31. https://bookmarketingbestsellers.com/publicity-opportunity-redbook-magazine/
  32. https://www.pinterest.com/slbvenus/vintage-red-book/
  33. https://www.facebook.com/groups/613095332367558/posts/2730125920664478/
  34. https://www.gettyimages.com/detail/news-photo/actress-kristen-bell-is-photographed-for-redbook-magazine-news-photo/926235158
  35. https://www.gettyimages.com/detail/news-photo/actress-helen-hunt-is-photographed-for-redbook-magazine-in-news-photo/594417942
  36. https://afterellen.com/redbook-caught-red-handed-retouching-faith-hill/
  37. https://www.redbookmag.com/beauty/makeup-skincare/videos/a12602/behind-the-scenes-of-the-redbook-mvp-beauty-awards-video-895221640001/
  38. https://www.magazinecafestore.com/products/redbook
  39. https://www.redbookmag.com/home/
  40. https://www.nytimes.com/1941/12/14/archives/trumbull-white-exeditor-73-dies-author-an-editorial-counsel-for.html
  41. https://www.ebsco.com/research-starters/biography/edwin-balmer
  42. https://www.nytimes.com/1981/12/08/nyregion/notes-on-people-redbook-names-new-editor-in-chief.html
  43. https://www.latimes.com/archives/la-xpm-1989-09-01-fi-1296-story.html
  44. https://www.huffpost.com/entry/women-in-business-qa-kate_b_6593208
  45. https://www.hearst.com/-/meredith-rollins-named-editor-in-chief-of-redbook
  46. https://1stedition.net/blog/2006/dr-seuss-redbook-magazine-original-stories/
  47. https://www.jstor.org/stable/26545676
  48. https://blog.oup.com/2021/04/margaret-mead-by-the-numbers/
  49. https://www.colorado.edu/asmagazine/2017/12/01/both-sides-misunderstand-margaret-mead-prof-contends
  50. https://womensenews.org/2004/10/feminists-protest-spocks-sex-bias/
  51. https://files.eric.ed.gov/fulltext/ED272885.pdf
  52. https://time.com/archive/6766754/the-press-mccall-buys/
  53. https://www.nytimes.com/1975/06/03/archives/charter-co-buying-redbook-publishing-wheat-futures-plunge-below-3.html
  54. https://time.com/archive/6858101/business-magna-charter/
  55. https://www.nytimes.com/1982/09/01/business/hearst-purchase.html
  56. https://www.hearst.com/-/mary-morgan-named-vice-president-publisher-of-redbook
  57. https://rosamondpress.com/2012/12/22/redbook-and-rosamond/
  58. https://theamericanscholar.org/back-in-circulation/
  59. https://sites.lib.jmu.edu/circulating/2020/03/15/comparing-major-womens-magazine-circulation-across-the-20th-centuryby-ed-timke-and-wenyue-lucy-gu/
  60. http://www1.psaresearch.com/images/TOPMAGAZINES.pdf
  61. https://www.adweek.com/performance-marketing/all-the-magazine-brands-that-moved-away-from-print-this-year/
  62. https://www.wsj.com/articles/SB10001424052748704388504575419202376842786
  63. https://www.jezebel.com/another-of-the-famous-seven-sisters-of-womens-magazines-1829663254
  64. https://cqpress.sagepub.com/cqresearcher/report/download/magazine-trends-cqresrre1986060600
  65. https://www.nytimes.com/1983/03/06/business/the-new-money-makers-at-hearst.html
  66. https://www.nytimes.com/1983/02/11/business/advertising-redbook-rejuggles-its-image.html
  67. https://www.egonzehnder.com/what-we-do/breakthrough-leadership-programs/insights/interview-with-cathie-black-hearst-magazines
  68. https://www.adweek.com/media/hearst-pivoted-native-programmatic-advertising-revenue-model/
  69. https://www.redbookmag.com/about/a19567/advertise-online/
  70. https://www.marketingdive.com/news/hearst-looks-to-amazon-model-for-new-ad-strategy/505101/
  71. https://cssh.northeastern.edu/wgss/how-midcentury-womens-magazines-fought-cancer/
  72. https://www.arcjournals.org/pdfs/ijhsse/v11-i11/6.pdf
  73. https://www.journals.uchicago.edu/doi/abs/10.1086/695987
  74. https://academicarchive.snhu.edu/bitstreams/bec725f5-e0d5-44c9-8935-f160a3690224/download
  75. https://www.asme.media/magazine-editors-hall-of-fame
  76. https://www.shespeaks.com/Redbook-Magazine-Review
  77. https://www.pissedconsumer.com/redbook/RT-F.html
  78. https://www.nytimes.com/2014/07/18/business/media/robert-stein-who-led-mccalls-and-redbook-for-decades-dies-at-90.html
  79. https://www.nytimes.com/1955/05/29/archives/magazine-awards-made-u-of-illinois-gives-redbook-gold-medal-for.html
  80. https://digitalcommons.sacredheart.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1002&context=media_fac
  81. https://www.inquiriesjournal.com/articles/1039/2/feminine-agendas-the-historical-evolution-of-feminism-as-reflected-in-the-content-of-american-womens-magazines
  82. https://guardianlv.com/2014/07/massage-therapists-demand-apology-from-redbook-magazine/
  83. https://www.usmagazine.com/celebrity-news/news/kaley-cuoco-talks-feminism-comments-taken-out-of-context-201521/
  84. https://www.bodywelltherapy.com/outrage-over-redbook-massage-article-relax-folks/
  85. https://www.epbot.com/2012/12/shame-on-you-redbook-magazine.html
  86. https://www.amazon.com/Womens-Magazines-1940-1960-Popular-Bedford/dp/0312102011
  87. http://www.inquiriesjournal.com/articles/1039/2/feminine-agendas-the-historical-evolution-of-feminism-as-reflected-in-the-content-of-american-womens-magazines
  88. https://www.theatlantic.com/magazine/archive/1993/10/feminisms-identity-crisis/304921/
  89. https://www.linkedin.com/pulse/redbook-magazine-critique-family-myth-industry-melanie-eve-norman
  90. https://www.hearst.com/-/hearst-magazines-announces-new-editorial-and-publishing-leadership-roles
  91. https://www.adweek.com/performance-marketing/hearst-magazines-announces-sweeping-staffing-changes/
  92. https://www.businessoffashion.com/articles/media/troy-youngs-first-wave-of-change-at-hearst-magazines/
  93. https://www.hearstmagazinesinternational.com/brand/redbook/
  94. https://www.hearst.com/magazines
  95. https://www.hearst.com/-/us-magazines-privacy-notice
  96. https://www.redbookmag.com/about/a1641/about-us/
Add your contribution
Related Hubs
Contribute something
User Avatar
No comments yet.