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Snickers
Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.
In 1930, the Mars Candy Factory in Chicago introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating.
After Forrest Mars Sr. took control of his late father's company in the 1960s, Snickers availability was expanded internationally. It launched in Great Britain and West Germany in 1968 followed by a number of other markets. In both Britain and Ireland, the product was marketed under the name "Marathon" instead. This was alledgedly done because of the "Snickers" name similarity to the local term knickers. In 1990, the name in both countries changed to Snickers to align with the global brand. A Marathon retro edition was sold exclusively at the Morrisons supermarket for three months in 2019. ("Marathon" was also the name of an unrelated bar marketed in the 1970s in the United States.) Snickers launched in France in 1989.
There are other Snickers products such as Snickers mini (invented by Carlos Calle), dark chocolate, white chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.
In 2024, Mars and Jel Sert collaborated to market Snickers-flavored pudding and pie mix.
A circa 1939 ingredient list for the original bar included white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, egg whites and salt.[irrelevant citation] By 2019, the ingredients for the original bar had been changed to: milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.
The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ). As of 2018 a British markted bar has a weight of 48 g (1.7 oz), with 245 kcal, and the Canadian bar 52 g (1.8 oz) with 250 kcal.[citation needed]
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Snickers
Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.
In 1930, the Mars Candy Factory in Chicago introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating.
After Forrest Mars Sr. took control of his late father's company in the 1960s, Snickers availability was expanded internationally. It launched in Great Britain and West Germany in 1968 followed by a number of other markets. In both Britain and Ireland, the product was marketed under the name "Marathon" instead. This was alledgedly done because of the "Snickers" name similarity to the local term knickers. In 1990, the name in both countries changed to Snickers to align with the global brand. A Marathon retro edition was sold exclusively at the Morrisons supermarket for three months in 2019. ("Marathon" was also the name of an unrelated bar marketed in the 1970s in the United States.) Snickers launched in France in 1989.
There are other Snickers products such as Snickers mini (invented by Carlos Calle), dark chocolate, white chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.
In 2024, Mars and Jel Sert collaborated to market Snickers-flavored pudding and pie mix.
A circa 1939 ingredient list for the original bar included white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, egg whites and salt.[irrelevant citation] By 2019, the ingredients for the original bar had been changed to: milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.
The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ). As of 2018 a British markted bar has a weight of 48 g (1.7 oz), with 245 kcal, and the Canadian bar 52 g (1.8 oz) with 250 kcal.[citation needed]