Hubbry Logo
SnickersSnickersMain
Open search
Snickers
Community hub
Snickers
logo
8 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Snickers
Snickers
Snickers
View on Wikipedia
from Wikipedia

Snickers
Logo used from 2000 to 2005 and used as a secondary logo on current year
Product typeConfectionery
OwnerMars Inc.
CountryUnited States
Introduced1930;[1] 95 years ago
MarketsWorldwide
TaglineMaybe You Just Need a Snickers.
You're Not You When You're Hungry.
Websitesnickers.com

Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate.[2] The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million,[3][4][5] and it is widely considered the bestselling candy bar in the world.[6][7]

Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.

Matching regional names of Mars Inc. bars
Bar type Brand name
United States United States Canada Canada Rest of the world
Chocolate and nougat 3 Musketeers Milky Way
Chocolate, nougat and caramel Milky Way Mars
Chocolate, nougat, caramel and almonds Snickers Almond
(Mars before 2003) 		— Mars Almond
Chocolate, nougat, caramel and peanuts Snickers Snickers
(Marathon before 1990 *)
Chocolate and caramel
(discontinued)
 Marathon
 — 3 Musketeers †
Legend
  • * In Britain and Ireland only
    † 3 Musketiers in German; 3 Mousquetairs in French

History

[edit]

In 1930,[1] the Mars Candy Factory in Chicago introduced Snickers, named after the favorite horse of the Mars family.[8] The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating.

After Forrest Mars Sr. took control of his late father's company in the 1960s,[9] Snickers availability was expanded internationally. It launched in Great Britain and West Germany in 1968[10][11] followed by a number of other markets. In both Britain and Ireland, the product was marketed under the name "Marathon" instead. This was alledgedly done because of the "Snickers" name similarity to the local term knickers.[12] In 1990, the name in both countries changed to Snickers[13] to align with the global brand. A Marathon retro edition was sold exclusively at the Morrisons supermarket for three months in 2019.[14] ("Marathon" was also the name of an unrelated bar marketed in the 1970s in the United States.) Snickers launched in France in 1989.[15]

There are other Snickers products such as Snickers mini (invented by Carlos Calle), dark chocolate, white chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.[16][17][18][19][20][21][22]

In 2024, Mars and Jel Sert collaborated to market Snickers-flavored pudding and pie mix.[23]

Contents

[edit]

Ingredients

[edit]

A circa 1939 ingredient list for the original bar included white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, egg whites and salt.[24][irrelevant citation] By 2019, the ingredients for the original bar had been changed to: milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.[25]

Snickers
Nutritional value per 47 g
Energy220 kcal (920 kJ)
29
Sugars24
Dietary fiber1.0
10.0
Saturated4.00
Trans0.2
4.0
Vitamins and minerals
MineralsQuantity
%DV†
Calcium
3%
40 mg
Sodium
5%
110 mg
Other constituentsQuantity
Water105 mg
Cholesterol5 mg
†Percentages estimated using US recommendations for adults.[26]
Source: https://ndb.nal.usda.gov/ndb/foods/show/45248489

Caloric value

[edit]

The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ).[27] As of 2018 a British markted bar has a weight of 48 g (1.7 oz), with 245 kcal,[28] and the Canadian bar 52 g (1.8 oz) with 250 kcal.[citation needed]

Bar weight

[edit]

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5 g (2.20 oz). This weight was subsequently reduced to 58 g (2.0 oz) in 2009,[29] and to 48 g (1.7 oz) in 2013.[30] In the United States the listed weight in 2018 was 52.7 g. In Australia, Snickers bars were originally made locally and weighed 53 g (1.9 oz), however in the late 2010s production moved to China and the bars were shrunk to 50 g (1.8 oz). In 2022, production returned to Australia and bars further reduced in weight to 44 g (1.6 oz).[citation needed]

Products containing Snickers

[edit]

Deep fried chocolate bars (including Snickers and Mars bars) became a specialty in fish and chips shops in Scotland in 1995,[31] it also became popular at American state fairs in the early 2000s.[32] The cooked product contains approximately 450 calories (1,900 kJ) per bar.[33]

In 2006, the British Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie",[34] which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories (5,200 kJ) from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only.[35]

Advertising

[edit]

"It's so satisfying"

[edit]

In 1980, Snickers (and Marathon) ran ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and depicted a hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials.[36]

1984 Olympics

[edit]

Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists.[37] Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.[38]

Not Going Anywhere For a While?

[edit]

Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!" The tag line at the end of each ad proclaimed, "Hungry? Why Wait?" Later ads have used the tagline “Rookie mistake? Maybe you just need a Snickers.”

Some of the ads were done in conjunction with the National Football League, with whom Snickers had a sponsorship deal at the time. One ad featured a member of the grounds crew at Arrowhead Stadium painting the field for an upcoming Kansas City Chiefs game in hot, late-summer weather. After finishing one of the end zones, and visibly exhausted, one of the Chiefs players walks up to him and says the field looks great, "but who are the Chefs?", showing that despite all the hard work the painter accidentally omitted the "i" in Chiefs.[39] Another had Marv Levy in the Buffalo Bills locker room lecturing his team that "no one's going anywhere" until the Bills figure out how to actually win a Super Bowl.[40]

Snickers Feast

[edit]

In 2007, Snickers launched a campaign which featured Henry VIII and a Viking among others who attend the "Snickers Feast".[41][42] It consisted of various commercials of the gang and their adventures on the feast.[43][44]

Super Bowl XLI commercial

[edit]

On February 4, 2007, during Super Bowl XLI, Snickers commercials aired. This resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New Jersey, a division of Mars, Incorporated. The commercial showed a pair of auto mechanics accidentally kissing while sharing a Snickers bar. After quickly pulling away, one mechanic sheepishly says, "I think we just accidentally kissed.", and another mechanic frantically exclaims, "Quick! Do something manly!" and in three of the four versions, they do so mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid. In the fourth version, however, a third mechanic shows up and asks "Is there room for three in this Love Boat?"

Complaints were lodged against Masterfoods that the ads were homophobic. Human Rights Campaign president Joe Solmonese is quoted as saying, "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country."[45]

Gay and Lesbian Alliance Against Defamation (GLAAD) president Neil Giuliano said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website.[45][46][47]

Mr. T

[edit]

In 2006, Mr. T starred in a Snickers advertisement in the UK where he rides up in an army tank and shouts abuse at a football player who appears to be faking an injury, threatening to introduce him to his friend Pain. Another advertisement featured Mr. T launching bars at a swimmer who appeared to refuse to get in a swimming pool because of the cold temperature of the water. In 2008, a European Snickers commercial in which Mr. T uses a Jeep-mounted Minigun to fire Snickers bars at a speedwalker for being a "disgrace to the man race" was pulled after complaints from a US pressure group that the advertisement was homophobic.[48] These advertisements usually ended with Mr. T saying "Snickers: Get Some Nuts!"

NASCAR

[edit]

In NASCAR racing, Snickers (and the rest of the Mars affiliated brands) sponsored Kyle Busch's No. 18 Toyota for Joe Gibbs Racing. Prior to that the brand served as a primary sponsor for Ricky Rudd's No. 88 Robert Yates Racing Ford as well as an associate sponsor for the team's No. 38 car driven first by Elliott Sadler and then by David Gilliland, and an associate sponsor for the MB2 Motorsports No. 36 Pontiac driven by Derrike Cope, Ernie Irvan, Ken Schrader, and others. In 1990, Bobby Hillin drove for Stavola Brothers Racing in the No. 8 Snickers Buick, marking the candy's first appearance as a sponsor; it had since been driven by Rick Wilson and Dick Trickle. Mars announced that at the conclusion of the 2022 NASCAR Cup Series season, they would pull their sponsorship from not only Joe Gibbs Racing, but NASCAR entirely and it was replaced by Monster Energy.[citation needed]

FIFA World Cup and UEFA Euro sponsorship

[edit]

Snickers was the Official Sponsor of the FIFA World Cup from 1994 until 1998 editions and the 1996 UEFA European Championship. Snickers was also the main sponsor of the Champions League in 1992–93 and 1993–94, Asian Cup 2011 and African Cup of Nations 2019.[citation needed]

You're Not You When You're Hungry

[edit]

In 2010, a new advertising campaign was launched, usually based around people turning into different people (usually celebrities) as a result of hunger (taking the new campaign's name "You're Not You When You're Hungry" quite literally). The tagline varied depending on the commercial's location or what variety the commercial is showing. The American adverts initially ended with the tagline "Snickers Satisfies". Steve Burns, best known as the first host of the children's show Blue's Clues has done the voice of the announcer.[49] BBDO New York said this campaign made Snickers the number one candy bar, up from seventh. In 2020, USA Today's Ad Meter named it the best Super Bowl campaign of the past 25 years.[50]

In 2010, Betty White and Abe Vigoda appeared in the first Snickers commercial in this campaign, playing American football. The commercial was ranked by ADBOWL as the best advertisement of the year. This commercial was also briefly spoofed in an episode of SportsNation on ESPN2 with Michelle Beadle playing the role instead of Betty White in 2011.[51] Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr. A 2011 commercial featured actors Joe Pesci and Don Rickles.

In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger.[52] Brazilian versions of the ad featured actresses Betty Faria and Cláudia Raia.

In 2013, Robin Williams and Bobcat Goldthwait appeared in a Snickers football commercial. Russian duo t.A.T.u. appeared in a Japanese Snickers commercial as themselves throwing a tantrum in a baseball game before eating the chocolate reverts them into normal baseball players.[53] In March 2014, a commercial featuring Godzilla was released to promote the 2014 Godzilla film. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he is hungry. After being fed a Snickers bar, he resumes having fun with the humans.[54]

In February 2015, Snickers' Super Bowl XLIX commercial featured a parody of a scene from an episode of The Brady Bunch entitled "The Subject Was Noses." In the commercial, Carol and Mike try to calm down a very angry Machete (played by Danny Trejo). When the parents give Machete a Snickers bar, he reverts into Marcia before an irate Jan (played by Steve Buscemi) rants upstairs and walks away. In a second commercial set earlier, Marcia (as Machete) angrily brushes her hair while yelling through her door.[55][56][57]

In 2016, for Super Bowl 50, another Snickers commercial was made, featuring Willem Dafoe (as Marilyn Monroe) and Eugene Levy, where Willem Dafoe complains about filming the iconic "subway grate" scene in The Seven Year Itch. After being given a Snickers, he turns into Marilyn and goes ahead with the scene, with Levy operating the fan below, commenting that the scene will not make the movie's final cut, that nobody would want to see it. That same year, the Middle East produced their own Snickers commercial featuring DC Comics' The Joker as the recipient of the Snickers bar, before turning back into a casual poker playing buddy.[58]

In 2018, Brazil World Cup winner Ronaldo is seen celebrating a goal for Argentina. When he notices the confused faces around him, he eats a Snickers and returns to normal.[59]

The UK version of the campaign usually used British celebrities and, up until 2018, retained the slogan from the Mr. T. era. In the initial advertisement, Joan Collins and Stephanie Beacham featured as locker room footballers who had turned into them due to being hungry. In 2014, Rowan Atkinson as Mr. Bean returned on television by appearing on several UK Snickers commercials and cinema spots, in place of a martial arts master who had turned into him as a result of hunger.[60] Later, in 2018, Elton John appeared in an advertisement where he turned into African American rapper Boogie after he eats a Snickers; the latter had turned into the former due to hunger (the slogan appeared on a turntable in this advertisement).[citation needed]

Nitro sponsorship

[edit]

In 2013, Snickers began to sponsor Nitro at Six Flags Great Adventure.[61]

Maybe You Just Need A Snickers

[edit]

In 2020,[62] a new campaign was trialed, focusing on the theme of people doing things that contradicted what they think they are doing, such as a man crawling along rocky ground when he thought he was climbing a rock face, the new slogan for this commercial, "Confused? Maybe you just need a Snickers", indicating hunger-induced confusion. Nitro at Six Flags Great Adventure also features this advertisement style (see above). This campaign was revived in the UK in 2024 to promote the 2024 UEFA European Football Championships, featuring footballers Bukayo Saka and Luka Modrić.[63] In 2025, Snickers announced an ambassador for their brand- Mingyu from popular boy group Seventeen.

WrestleMania

[edit]

Snickers has been an official sponsor of WWE's WrestleMania events, including WrestleMania 2000, 22, 32, 33, 34, 35, 36, 37, 38, 39, XL and now 41. while its Cruncher variant sponsored WrestleMania X-Seven, XIX, XX and 21.[64][65] Since then, Snickers has sponsored superstars such as Enzo Amore and Big Cass with their signature term, SAWFT, which is labelled at the back of the chocolate bar.[66]

Six Flags Fright Fest

[edit]

Since 2011, Snickers has been the official sponsor of Six Flags' annual Fright Fest event at its theme parks.[67][68]

Controversy

[edit]

King-Size phaseout

[edit]

A replacement for the king size Snickers bar was launched in the UK in 2004, and designed to conform to the September 2004 Food and Drink Federation (FDF) "Manifesto for Food and Health". Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious.[69] Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out."[69]

These were eventually replaced by the 'Duo' – a double bar pack. Though this change to Duos reduced the weight from 3.5 to 3.29 ounces (99 to 93 g), the price remained the same. The packaging has step-by-step picture instructions of how to open a Duo into two bars, in four simple actions.[70] As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council.[71]

Australian recall

[edit]

In December 2000, tens of thousands of Snickers and Mars Bars were removed from New South Wales store shelves due to a series of threatening letters which resulted in fears that the chocolate bars had been poisoned.[72] Mars received letters from an unidentified individual indicating that they planned to plant poisoned chocolate bars on store shelves.[72] The last letter sent included a Snickers bar contaminated with a substance which was later identified as rat poison.[72] The letters claimed that there were seven additional chocolate bars which had been tampered with and which were for sale to the public.[72] As a precautionary measure, Mars issued a massive recall.[72] Mars said that there had been no demand for money and complaints directed to an unidentified third party.[72]

Accusations of homophobia

[edit]

Snickers aired a commercial in Spain in August 2021. The 20-second video featured Spanish influencer Aless Gibaja at a restaurant, ordering "a sexy orange juice with Vitamins A, B, and C." A nearby friend, seeming confused, offers a Snickers bar—as part of the candy bar's ongoing marketing slogan of "You're not you when you're hungry"—and Gibaja is seemingly transformed into a bearded man with a low voice.[73] The video began circulating online after airing, and received criticism as it was perceived to be homophobic. Irene Montero, Spain's Minister for Equality, condemned the commercial, questioning "to whom it might have seemed like a good idea to use homophobia as a business strategy". She also added that it was "shameful and unfortunate" for Snickers to "continue to perpetuate stereotypes and promote homophobia".[74] Snickers later ceased airing the commercial and issued an apology for "any misunderstanding".[75]

Snickers products

[edit]

The following variants are available in the United States.[76]

  • Snickers Original
  • Snickers Milk Chocolate
  • Snickers Almond
  • Snickers Peanut Butter
  • Snickers Pecan
  • Snickers White Chocolate
  • Snickers Peanut Brownie
  • Snickers Almond Brownie Dark Chocolate
  • Snickers Ice Cream[77]
  • Snickers Ice Cream Bars[77][78]
  • Snickers 100 Calories Chocolate
  • Snickers Creamy Peanut Butter
  • Snickers Crunchy Peanut Butter
  • Snickers Easter Egg
  • Snickers Squares
  • Snickers Candy Cane

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Snickers

View on Grokipedia
from Grokipedia
Snickers is a chocolate bar manufactured by Mars, Incorporated, consisting of nougat topped with caramel and peanuts, all enrobed in milk chocolate. Introduced in 1930 and first produced in Chicago, Illinois, it was named after a favorite horse owned by the Mars family and initially sold for five cents. The bar's combination of ingredients provides a chewy, crunchy texture that has contributed to its enduring popularity as a snack addressing hunger. Over the decades, Snickers has expanded into various formats, including ice cream bars and almond variations, while maintaining its core recipe. Its advertising campaigns, emphasizing satisfaction from hunger, have driven significant market growth, positioning it as one of the top-selling confectionery products worldwide.

Origins and Development

Invention and Initial Launch

The Snickers chocolate bar was developed by Frank C. Mars, founder of Mars, Incorporated (originally the Mar-O-Bar Company), as an extension of the company's early confectionery innovations following the 1923 launch of the bar. Mars, who had established his candy business in before relocating production, focused on creating a nougat-based bar incorporating and enrobed in , drawing from ongoing experimentation with chocolate recipes that began in the late . The product was finalized amid the company's growth, with Mars' son Forrest E. Mars Sr. joining the business in 1929 to assist in operations. Initial production of Snickers commenced at the Mars Candy Factory in , , where the bar was manufactured starting in 1930. It was introduced to the U.S. market that year, retailing for five cents per bar—a standard price point for during the early era—and quickly positioned as a satisfying combining hunger-satisfying elements like for protein and for texture. Early emphasized its filling qualities, with 1930 ads promoting it as "candy at its best" to appeal to consumers seeking affordable indulgence.

Name Origins and International Rollout

The Snickers was introduced in the United States on November 11, 1930, by Mars, Incorporated, with its name derived from the company's founders' favorite horse of the same name. The bar was initially produced at Mars' factory in , , and retailed for five cents per unit. International expansion began in the late , with the product launching in the in 1967 under the alternative name Marathon, due to concerns that "Snickers" phonetically resembled the term "knickers" for women's , potentially hindering market acceptance. This renaming reflected localized branding strategies employed by Mars to adapt to cultural and linguistic sensitivities in non-U.S. markets. The Marathon variant remained in use in the UK and Ireland until 1990, when Mars standardized the name globally to Snickers as part of a broader effort to unify its confectionery portfolio across international borders and leverage established brand equity from the American market. By the 1990s, Snickers had rolled out to numerous other countries, including initial European entries like West Germany in 1968, contributing to its status as one of the world's best-selling chocolate bars with availability in over 80 markets today.

Corporate Ownership and Global Expansion

Snickers has been produced by Mars, Incorporated, an American multinational manufacturer of , since its introduction in 1930 by company founder Frank C. Mars. Mars, Incorporated remains a wholly owned by the , enabling a focus on long-term strategies without public shareholder pressures. Following Frank Mars's death in 1934, control passed to his son , who expanded the company's operations while maintaining family ownership. The company's private status has supported sustained investment in brands like Snickers, contributing to its position within Mars's portfolio of over $47 billion in annual sales as of 2022. Under Mars, Incorporated's stewardship, Snickers expanded from its initial U.S. launch in 1930 to international markets beginning in the 1960s, led by 's efforts to globalize the brand. In the and , it was introduced in 1967 as "Marathon" to avoid associations with the term "knickers," before being renamed Snickers in 1990 to align with global branding. Further expansion included entry into the in 1991 and the opening of Mars's first manufacturing facility in , , in 1993, facilitating broader Asian distribution. By the post-World War II era, improved global trade enabled Snickers to penetrate recovering economies, establishing it as a staple in over 80 countries. Snickers achieved significant sales milestones during its global rollout, surpassing $1 billion in U.S. sales alone by and reaching estimated global sales of approximately $3.6 billion in 2023, underscoring its status as the world's best-selling . Marketing initiatives, such as the 2010 "You're not you when you're hungry" campaign, boosted global sales by 15.9% in its first full year and expanded in 56 of 58 countries. Mars's investments in production, including the 1964 Peanut Craftsmen facility in Georgia for Snickers peanuts, supported scalable international supply chains. This expansion has positioned Snickers as a key driver of Mars Wrigley 's $22 billion in 2023 sales, the largest in the global confectionery sector.

Product Composition

Core Ingredients and Manufacturing Process

The Snickers bar features a layered structure consisting of a soft base, topped with , roasted , and enrobed in . The primary ingredients include (comprising sugar, , chocolate, skim milk, , milkfat, and soy ), , , sugar, and smaller amounts of skim milk, butter, cocoa powder processed with alkali, , salt, egg whites, and natural and artificial flavors. Snickers is not officially labeled or certified as gluten-free by the manufacturer (Mars). Although the ingredients do not contain gluten-containing grains (wheat, barley, rye), Mars does not test for gluten or make gluten-free claims for Snickers due to potential cross-contamination risks in shared manufacturing facilities. These components are sourced globally, with typically roasted for enhanced flavor prior to incorporation. Manufacturing begins with the preparation of , produced by whipping a of , sugar, and egg whites to incorporate air, creating a light, aerated texture. This is then spread onto a in a thin layer and allowed to partially set. A layer of —made from heated , sugar, milk, and —is poured over the , followed by the addition of roasted . The assembly is cooled to firm the layers, then cut into individual bars approximately 1.86 ounces (52.7 grams) in weight for the standard single size. The bars undergo enrobing, where they pass over a wire mesh conveyor through a curtain of tempered , ensuring complete coverage while excess drips off. A final cooling solidifies the chocolate coating, preventing bloom and maintaining snap. The process occurs in high-volume facilities, such as Mars' plants in , and , , producing millions of bars daily under controlled humidity and temperature to preserve quality. Quality checks, including weight verification and visual inspection, occur throughout to meet standards set by the FDA.

Nutritional Profile and Caloric Value

A standard Snickers bar weighs 1.86 ounces (approximately 52.7 grams) and contains 250 calories per serving. Its macronutrient profile consists primarily of carbohydrates and fats, with limited fiber and protein relative to its caloric density. The bar's nutritional composition per serving is as follows:
NutrientAmount% Daily Value
Total Fat12 g15%
Saturated Fat4.5 g23%
Trans Fat0 g-
Cholesterol<5 mg0%
Sodium125 mg5%
Total Carbohydrates32 g12%
Dietary Fiber1 g4%
Total Sugars28 g-
Added Sugars26 g52%
Protein4 g-
Vitamin D-0%
Calcium-4%
Iron-0%
Potassium-4%
This profile reflects the bar's composition of coating, nougat, , and , contributing to its high sugar and fat content from sources like , sugar, , and . Larger or variant sizes, such as king-size bars, scale proportionally higher in calories and nutrients; for instance, a 4-ounce king-size bar provides approximately calories. Regional formulations may vary slightly, with the standard 48-gram bar offering 248 kilocalories.

Formulation Changes and Shrinkflation

In various markets, Snickers bars have undergone minor formulation adjustments to comply with regional regulations, sourcing changes, or efficiencies, while preserving the core composition of , , , and . For instance, ingredient lists differ slightly between the and versions, with the formulation incorporating and the using , reflecting local preferences and availability. Mars Incorporated has stated that small modifications to ingredients or processes occur periodically without altering the nutritional labeling required , but the standard bar's has remained fundamentally consistent since its 1930 introduction, with no major reformulations announced for the core product. Anecdotal reports of taste variations, such as perceived changes in chewiness or proportion, have surfaced in consumer forums, potentially attributable to subtle sourcing shifts like varieties or processing techniques rather than deliberate overhauls. Shrinkflation, the practice of reducing product quantity while maintaining or increasing price to mitigate rising production costs, has affected bar sizes across multiple regions. In the , the standard bar weight decreased from approximately 62.5 grams before 2009 to 52.7 grams by the , a roughly 15% reduction, amid broader confectionery industry trends driven by commodity price volatility in ingredients like and cocoa. Internationally, reductions have been more pronounced and recent; in , the bar shrank from 50 grams to 44 grams in 2022 upon repatriation of production from , retaining the $2 price point despite unchanged formulation. Similar downsizing occurred in (50g to 44g by 2023) and the , where weights fell from 68.2 grams in 2003 to 46 grams by 2014, often coinciding with pressures and without proportional price adjustments. Mars has attributed such changes to cost management rather than explicit avoidance, as evidenced by their rebuttal to claims of deliberate shrinkage in response to critiques, emphasizing that standard sizes have stabilized in mature markets like the . These adjustments align with empirical patterns in packaged goods, where quantity reductions preserve profit margins amid input cost increases exceeding 20-30% for cocoa and nuts in recent years, without consumer-facing price hikes that could erode sales volume.

Product Variants and Innovations

Standard Bar Variations

The standard Snickers bar consists of a base topped with and roasted , all enrobed in , available in multiple sizes tailored to individual or group consumption. The full-size single bar weighs 1.86 ounces (52.7 grams) and provides approximately 250 calories, designed for personal snacking. Larger formats include the king-size bar at 3.29 ounces (93.3 grams), which contains two full-size bars in a single wrapper for sharing or extended satisfaction, yielding about 500 calories total. Smaller portions cater to portion control or events like Halloween. Fun-size bars weigh 17 grams (0.6 ounces) each, delivering 80 calories, often sold in bulk bags for distribution. Minis are bite-sized at roughly half the fun-size weight, around 8-10 grams per piece with 40-50 calories, available in family packs without individual wrappers for convenience. All sizes maintain the identical layered composition and ingredient ratios, differing only in scale to accommodate varying hunger levels or needs. Regional weights may vary slightly; for instance, U.S. full-size bars are standardized at 1.86 ounces, while some international markets adjust for local preferences.

Extended Product Lines

Snickers has extended its product offerings beyond traditional candy bars into frozen desserts, primarily through formats that replicate the bar's core elements of , , , and coating. The Snickers was first introduced in 1989 as a product in and Seattle-Tacoma, featuring or ice cream swirled with caramel and topped with peanuts, all enrobed in milk chocolate. This extension aimed to capitalize on the brand's popularity by offering a chilled alternative, with early promotions including coupons for free bars to drive trial. The ice cream line has since expanded to include individually wrapped bars, novelty formats, and pints available in grocery freezer aisles. Standard Snickers ice cream bars consist of ice cream layered with caramel sauce and roasted , coated in a thick shell, providing a textural contrast similar to the original bar but with added creaminess. Variants such as mini ice cream bars and larger novelty sizes have been produced for seasonal or bulk sales, often distributed through partners like for foodservice applications. In 2024, Snickers introduced the Chiller, a slushie-style frozen beverage blending the brand's signature flavors into a drinkable format, launched in partnership with NFL prospect to tie into . This product represents further diversification into non-solid forms, emphasizing portability for events like tailgates. Looking ahead, Mars announced the Snickers Crunchy for a 2026 release, incorporating extra peanuts for enhanced crunch while maintaining the base. These developments reflect Mars' strategy to leverage Snickers' hunger-satisfying appeal across temperature and consumption formats, with sales contributing to the brand's broader portfolio under Mars Wrigley.

Recent Developments and Limited Editions

In September 2025, Mars Incorporated launched a line of limited-edition Snickers-inspired dipping sauces in collaboration with quarterback to coincide with the start of the 2025 season. The trio includes Buffalo, blending with buffalo sauce; Chocolate Barbecue, combining chocolate and barbecue flavors; and Teriyaki, fusing with teriyaki elements, each formulated to incorporate Snickers' core ingredients of chocolate, , and for use as game-day condiments. This marked Snickers' first venture into savory sauces, available for a limited time through select retailers and tied to a promotional campaign featuring Allen, which also included limited-edition packaging on Snickers bars and novelties. Earlier in August 2025, Snickers partnered with Nothing Bundt Cakes for a limited-time Snickers-flavored and mini "Touchdown Bundtinis," incorporating Snickers pieces into the bakery's dense cake batter with cream cheese frosting, available seasonally to capitalize on football season promotions. In July 2025, Snickers introduced a regional variant in , Snickers Oats , featuring added oats and coating aimed at health-conscious consumers seeking a chewier texture, distributed through local markets with themed marketing. In the UK, Mars reintroduced the "Marathon" name—Snickers' original branding before its rebrand—as a limited-edition retro bar available exclusively in stores starting September 2024, priced at £1 per four-pack to tap into amid rising demand for vintage , though production remained under the standard Snickers formula without alterations. For the 2024 holiday season, Snickers released limited-edition tree-shaped bars in single, duo packs, and six-count bags, maintaining the classic , , , and composition but molded into festive forms for seasonal gifting. Looking ahead, Mars announced in October 2025 plans for a Snickers Crunchy Ice Cream Bar rollout in 2026, featuring a crunchy peanut butter square encased in and coated in , building on the brand's ice cream extensions with enhanced texture from added peanut fragments. These initiatives reflect Snickers' strategy of leveraging endorsements, cross-category collaborations, and seasonal novelty to sustain market interest amid stagnant core bar sales.

Marketing and Advertising

Early and Iconic Campaigns

Snickers' earliest advertising efforts, launched alongside the bar's introduction on February 4, 1930, emphasized its quality and appeal as a premium confection, with the slogan "Candy at its Best" used in print ads to differentiate it in a crowded market dominated by simpler sweets. These campaigns highlighted the bar's combination of , , , and , positioning it as a substantial, satisfying treat rather than a mere indulgence. By the , as television advertising emerged, Snickers shifted to broadcast spots, such as a 1954 animated commercial featuring enjoying a cold bar, with the tagline "If you like and too, then Snickers is the for you," underscoring its peanut-forward formula for broad consumer appeal. Through the mid-20th century and into the , campaigns continued to stress satisfaction and from the bar's peanuts and dense filling, evolving to taglines like "It's too satisfying" in the early , which linked consumption to boosted performance for activities such as sports or studying. By the , ads adopted "Hungry? Why Wait?" to depict quick hunger relief in everyday scenarios involving athletes or children, reinforcing the product's role as an accessible source without overemphasizing indulgence. Among Snickers' most enduring campaigns, the 2007 "Snickers Feast" series portrayed historical figures like indulging in the bar to satisfy cravings, though it included a controversial ad showing mechanics kissing to "prove manhood" after sharing a bite, which drew backlash for homophobic undertones and was pulled by Mars. The campaign's pivot to themes of restoration marked a shift from mere satisfaction to behavioral transformation. This culminated in the iconic 2010 "You're Not You When You're Hungry" platform, launched via a spot featuring tackling in football until restored by a Snickers, illustrating hunger-induced personality changes resolved by eating the bar. The strategy, developed by , boosted U.S. sales 15.9% in its debut year and by $376 million over two years, cementing Snickers' cultural resonance through humor and relatability across global markets. Subsequent iterations, like 1996's "Who Are the Chefs?" ad revived in 2023, echoed this by showing confusion alleviated by the product, but none matched the 2010 campaign's longevity and meme-like integration into popular discourse.

Sponsorships and Major Events

Snickers has engaged in numerous sponsorships, primarily focused on sports and events to align with its branding of providing satisfaction and energy. In 1984, Snickers served as an official sponsor of the Olympic Games, participating in non-sport events and leveraging the platform to promote its product as a quick energy source for athletes and spectators. The brand maintains a long-term partnership with the (NFL), having collaborated for over two decades as of 2025, during which it holds the designation of Official Chocolate Sponsor. This includes targeted promotions such as the "Halftime Hacks" campaign featuring quarterback , launched in 2025 to address viewer hunger during games, alongside limited-edition products like Snickers Sauces tied to the NFL season kickoff on September 4, 2025. In professional wrestling, Snickers has been a presenting sponsor of WWE's WrestleMania event for multiple consecutive years, including its sixth year in 2021 for the April 10-11 edition at Raymond James Stadium, and continuing through 2023 in partnership with WWE 2K games. These deals have generated significant exposure, with the 2016 sponsorship yielding 1.5 billion brand impressions across WWE and NBCUniversal platforms. Snickers extended its sports involvement to soccer, sponsoring England's and Scotland's national teams in a 2021 campaign emphasizing "satisfying awkward moments" during matches. In women's soccer, it became an official partner of the in the (NWSL) starting in 2024, marking Mars' first such team affiliation. Additional event ties include amusement park attractions like the Nitro at since 2013.

Slogan Evolution and Thematic Strategies

Snickers' slogans have evolved from emphasizing product quality and inherent satisfaction to directly confronting hunger's disruptive effects through humor, reflecting shifts in consumer behavior and trends. In , following the bar's launch in , early promotions highlighted its excellence with taglines like "candy at its best," positioning Snickers as a premium confection combining , , , and . By the 1980s, the longstanding "Snickers satisfies" gained prominence in U.S. campaigns, focusing on the bar's filling qualities derived from and , which provided prolonged energy compared to lighter candies; this theme persisted into the early 2000s with variations like "It's too satisfying." The 1990s and early 2000s marked a pivot toward immediate hunger relief, with slogans such as "Hungry? Why wait?" in the mid-1990s, featuring athletes and everyday people regaining focus after consumption, and subsequent iterations including "Don't let hunger happen to you" (2002), "Hungry? Grab a " (2003), and "Make it Snickers time" (2004). These emphasized Snickers as a practical for active lifestyles, supported by evidence of its higher caloric density from , which delayed hunger onset more effectively than sugar-heavy alternatives. A major thematic shift occurred in 2010 with the launch of the "You're not you when you're hungry" campaign during on February 7, 2010, debuting with a commercial featuring being tackled in a football game to illustrate hunger-induced personality alterations. Created by , this global strategy portrayed hunger as causing irrational or irritable behavior—coined "hanger"—which Snickers swiftly resolves, restoring normalcy; the first full year saw global sales rise 15.9% and market share growth in 56 of 72 measured markets. Local adaptations, such as adding "Snickers satisfies" in the UK for cultural resonance, maintained core messaging while tailoring humor. Thematically, early strategies relied on straightforward appeals to and , grounded in the bar's nut-protein content for empirical management, whereas post-2010 efforts prioritize comedic, relatable narratives with celebrity cameos (e.g., subsequent ads with and ) to viral effect, boosting brand affinity without altering product claims. This prioritizes causal links between consumption and behavioral improvement over mere indulgence, evidenced by sustained campaign use into 2024 with aviation-themed "hungry skies" extensions targeting travel disruptions.

Controversies

Product Safety Recalls

In February 2016, Mars Incorporated voluntarily recalled Snickers bars along with Mars, Milky Way, and other chocolate products manufactured at its Veghel factory in the Netherlands, affecting 55 countries primarily in Europe. The action followed a consumer report on January 8, 2016, of red plastic fragments discovered inside a Snickers bar purchased in Germany, traced to a broken protective cover on a production-line conveyor belt. Products with best-before dates from June 19, 2016, to January 8, 2017, were withdrawn due to the risk of choking or injury from the plastic pieces, though no illnesses were reported. Mars confirmed the issue was isolated to that facility and emphasized the recall's precautionary nature to ensure consumer safety. In December 2000, Snickers bars were among tens of thousands of Mars products recalled from store shelves in , , after the company received anonymous threats via mail to contaminate chocolates with rat poison or needles. The threats, deemed credible by authorities, prompted a precautionary withdrawal despite no confirmed contamination, with police investigating the extortion attempt. No injuries occurred, and the recall was limited to the affected region to mitigate potential public health risks from possible tampering. Other incidents involving Snickers have been indirect, such as a 2015 U.S. recall of Dove promises that inadvertently included undeclared Snickers pieces containing , , and eggs—potential allergens not listed on packaging—affecting approximately 6,700 cases. Mars has not faced major U.S. FDA-initiated recalls for Snickers bars themselves, with regulatory focus instead on broader industry monitoring for foreign objects or allergens in production.

Advertising Backlash and Accusations

In February 2007, during , Snickers aired a commercial depicting two auto mechanics sharing a from opposite ends, resulting in an accidental kiss, followed by over-the-top displays of masculinity such as ripping off a hood and doing push-ups. Gay rights organizations, including the , criticized the ad for reinforcing negative stereotypes about male intimacy and , prompting over 25,000 consumer complaints. Mars Incorporated subsequently withdrew the advertisement from further broadcasts, removed it from its website, and stated it aimed to appeal to a broad audience but recognized the unintended offense. In July 2008, a Snickers advertisement featuring Mr. T in a pickup truck firing Snickers bars from a Gatling gun at a male speed walker, while yelling phrases like "quit prancin' like a girl" and calling him a disgrace to the "man race," drew complaints from U.S.-based gay advocacy groups, including the Human Rights Campaign (HRC). The HRC argued the spot demeaned effeminate behavior associated with homosexuality, leading to discussions with Mars that resulted in the ad's global withdrawal despite its initial airing in the UK and Europe. Mars confirmed the pull, emphasizing sensitivity to cultural perceptions, marking the second such incident in 18 months. In March 2021, a Snickers ice cream commercial in Spain showed influencer Aless Gibaja portraying an effeminate man who, after eating the product, transforms into a deep-voiced, bearded figure exhibiting stereotypically masculine traits. Social media users and LGBTQ+ organizations accused the ad of homophobia and femmephobia for mocking gay stereotypes under the "you're not you when you're hungry" premise, generating widespread backlash. Snickers Spain removed the 20-second spot within days, issuing an apology for any "misunderstanding" and affirming no intent to offend, while noting the campaign's alignment with prior global executions. These episodes highlight recurring accusations against Snickers campaigns for inadvertently invoking gender and stereotypes, often tied to the brand's humor-based "satisfies" messaging. Critics, including analysts, have questioned the pattern, suggesting a reliance on outdated tropes despite Mars' repeated apologies and adjustments. In August 2022, a separate ad in referencing as a "" sparked nationalist backlash for implying , leading Mars Wrigley to apologize and clarify it as an oversight, though this pertained more to geopolitical sensitivities than content offensiveness.

Health Criticisms and Regulatory Scrutiny

A standard Snickers bar weighing approximately 50 grams provides 250 calories, with 27 grams of carbohydrates primarily from added sugars (exceeding 50% of the recommended daily limit of 50 grams for adults per guidelines), 12 grams of total fat including 4.5 grams of saturated fat, and negligible fiber, vitamins, or minerals beyond trace amounts of calcium and iron. These nutrients derive mostly from , , , and coating, rendering the bar a source of energy-dense, nutrient-poor calories often termed "empty" by analysts. Health organizations and researchers criticize Snickers for its role in excessive and intake, which epidemiological data link to rising rates and prevalence; for instance, ultra-processed confectionery like Snickers correlates with a 2% increased risk per additional daily serving in large cohort studies, attributable to rapid glycemic spikes and from refined sugars and fats. The rates Snickers variants as high-concern for containing over 50% by weight in smaller servings, equivalent to 2 teaspoons of per fun-size bar, potentially exacerbating dental caries, , and when marketed to youth. For diabetics, the 27 grams of per full bar poses acute risks of , with experts advising against routine consumption despite occasional emergency use for due to the post-consumption crash. Regulatory bodies have scrutinized products like Snickers amid broader efforts to curb impacts, though specific actions target the category rather than the brand alone. In 2010, Mars and other manufacturers lobbied against an FDA proposal for front-of-package nutrition ranking systems that would flag high- items like Snickers as poor choices, arguing it stigmatized occasional treats without addressing overall diet. The FDA's 2023 updates to "healthy" labeling criteria exclude exceeding 5% daily value in added sugars—Snickers surpasses this threshold manifold—preventing such claims and prompting industry pushback from sugar lobbies. In , regulations under high-fat, , and salt (HFSS) rules, effective from 2025, restrict television of Snickers to audiences under 16, citing evidence that exposure drives overconsumption and in children. A 2018 class-action accused Mars of misleading for Snickers Protein Bars by implying superior benefits akin to bars, though it focused on protein variants rather than the standard product. No U.S. federal bans exist, reflecting debates over personal responsibility versus , with critics from groups like the Center for Science in the advocating stricter limits on synthetic additives and sugars in candies despite industry resistance.

Commercial Impact and Reception

Sales Performance and Market Dominance

Snickers holds the position of the world's best-selling , a status sustained through consistent high-volume production and distribution across more than 80 countries. In 2024, the brand generated $457 million in U.S. sales, leading the domestic category ahead of competitors such as and . Globally, Snickers accounts for significant market leadership in the confectionery segment, with the brand valued at a $3.6 billion business in 2023, driven by core product formats and extensions like mini bars that added $2.1 billion in incremental revenue the following year. The product's market dominance reflects robust consumer demand for its nougat, caramel, peanut, and milk chocolate combination, which positions it as a preferred "satisfying" snack option. Following the 2010 launch of the "You're not you when you're hungry" campaign, Snickers achieved a 15.9% sales increase in its first full year and expanded market share in 56 of 58 international markets. In the U.S. alone, approximately 400 million units are sold annually, underscoring its entrenched position amid competition from brands like M&M's and Hershey's. Sales performance has shown resilience despite fluctuating commodity costs and health trends, with Snickers benefiting from Mars, Incorporated's broader snacking portfolio that reported $50 billion in total company revenue in 2023. The candy bar's global production exceeds high daily volumes, supporting its availability in retail, convenience, and online channels where confectionery e-commerce is projected to reach 15.9% of revenue by 2029.

Cultural Presence and Consumer Loyalty

Snickers has achieved significant cultural penetration through its long-running "You're not you when you're hungry" advertising campaign, launched globally in 2010 by Mars Wrigley in partnership with . The campaign humorously depicts individuals exhibiting irritable or uncharacteristic behavior due to hunger, which resolves upon consuming a Snickers bar, restoring their normal personalities; this premise has featured high-profile celebrities including in a 2010 commercial, where she tackles a football player, and subsequent ads with figures like , , and . The has permeated everyday language, inspiring parodies in television shows, films, and memes that equate hunger-induced mood swings with the product's restorative effect. By 2020, the campaign's decade-long consistency had embedded Snickers into popular discourse as a symbol of practical hunger satisfaction rather than mere indulgence, contributing to its recognition beyond confectionery marketing. This cultural resonance has fostered enduring consumer loyalty, evidenced by Snickers' position as the world's best-selling , with over 12 units sold every second alone as of early 2024. The 2010 campaign directly boosted global sales by 15.9% in its first full year and expanded in 56 of 59 tracked markets, reflecting heightened repeat purchases tied to the brand's promise of substantive satiety from its combination of , , , and . Consumer surveys underscore this allegiance; for instance, a 2012 analysis identified Snickers as America's top candy by volume, with more than 400 million standard-sized bars sold in the preceding 52 weeks. More recent polling, such as a 2022 national survey, ranked Snickers among the leading preferred candies at 47% favorability, trailing only peanut butter-chocolate hybrids but ahead of many peers in bar format due to its perceived meal-like qualities. State-level data further highlights loyalty, with Snickers named the favorite in per a 2019 survey and consistently topping national rankings for broad appeal across demographics. This fidelity stems empirically from the product's caloric density—approximately 250 calories per bar—and protein content from , which provide prolonged satisfaction compared to lighter confections, encouraging habitual selection in convenience and grocery channels.

References

  1. https://www.snickers.com/products/chocolate/snickers-singles-size-chocolate-candy-bars-186-oz-bars
  2. https://www.snickers.com/our-story
  3. https://www.snickers.com/
  4. https://www.mars.com/about/history
  5. https://www.historyoasis.com/post/frank-c-mars
  6. https://www.candyfavorites.com/pages/a-tale-to-snicker-about
  7. https://www.dailymail.co.uk/femail/article-13873067/real-reason-Snickers-changed-Marathon-chocolate.html
  8. https://www.snickers.com/mena/en/our-story
  9. https://www.theguardian.com/business/2024/sep/20/mars-brings-marathon-name-back-uk-snickers-bar-nostalgia
  10. https://www.businessinsider.com/mars-inc-family-fortune-net-worth-lifestyle-snickers-twix-2019-3
  11. https://mossandfog.com/the-history-of-snickers-the-worlds-most-popular-candy-bar/
  12. https://www.campaignlive.co.uk/article/case-study-fame-made-snickers-youre-not-when-youre-hungry-campaign-success/1410807
  13. https://www.confectionerynews.com/Article/2024/07/15/Mars-Wrigley-expands-into-emerging-markets/
  14. https://www.nutritionix.com/i/mars-chocolate-na-llc/snickers-bar/54ea9dfefd8f69820549a74d
  15. https://www.mars.com/about/policies-and-practices/allergens
  16. https://www.fastcompany.com/91218458/snickers-bar-halloween-candy-science
  17. https://foodsci.wisc.edu/complex-snickers-bar/
  18. https://www.today.com/food/how-snickers-are-made-fun-halloween-candy-facts-t137892
  19. https://www.snickers.com/products/chocolate/snickers-full-size-chocolate-candy-bars-bag-1116-oz-bars
  20. https://www.nutritionix.com/i/usda/candies-mars-snackfood-us-snickers-bar-1-bar-king-size-4-oz/513fceb775b8dbbc21002bca
  21. https://www.snickers.co.uk/products/snickers-chocolate-bar-48g-bars-singles
  22. https://dashmote.com/articles/us-vs-uk-snickers-digital-journey
  23. https://www.snickers.com/mena/en/contact-help
  24. https://www.snackhistory.com/snickers/
  25. https://www.perthnow.com.au/food/snickers-bars-the-latest-shrinkflation-casualty-as-production-returns-from-china-to-australia-c-8015907
  26. https://www.nzherald.co.nz/nz/does-snickers-still-satisfy-popular-chocolate-bar-gets-12-per-cent-smaller-for-same-price/IZFY43BTMRCATACRH4CYAWBOWE/
  27. https://www.rtznbrands.com/products/snickers-king-size
  28. https://www.candyconceptsinc.com/Snickers-King-Size--24ct_p_7017.html
  29. https://www.yahoo.com/lifestyle/many-fun-size-candy-bars-171500299.html
  30. https://www.calorieking.com/us/en/foods/f/calories-in-chocolate-snickers-chocolate-bar-fun-size/IIzOWXM0TTSeevlJoT1GDw
  31. https://www.thuswesee.com/2016/09/ugly-truth-fun-size-candy-bars/
  32. https://www.snickers.com/products/chocolate/snickers-minis-size-chocolate-candy-bars-family-size-bag-18-oz-minisfun-size
  33. https://www.youtube.com/watch?v=9cYP3ujT0-c
  34. https://www.chicagotribune.com/1989/08/07/it-had-to-happen-snickers-ice-cream/
  35. https://www.historyoasis.com/post/history-snickers
  36. https://www.snickers.com/ice-cream-collection
  37. https://www.gfsstore.com/en-us/products/680100/
  38. https://www.prnewswire.com/news-releases/snickers-ice-cream-drafts-nfl-prospect-rome-odunze-to-introduce-first-ever-snickers-ice-cream-chiller-302120338.html
  39. https://parade.com/news/snickers-gives-classic-candy-bar-an-unforgettably-tasty-new-spin
  40. https://www.prnewswire.com/news-releases/snickers-and-josh-allen-are-going-for-the-end-zone-with-limited-edition-snickers-sauces-to-kick-off-the-2025-nfl-season-302545946.html
  41. https://www.foodbusinessnews.net/articles/28976-mars-inc-debuts-limited-edition-snickers-sauces
  42. https://www.snickers.com/halftime
  43. https://www.mars.com/news-and-stories/press-releases-statements/snickers-drafts-josh-allen-satisfy-halftime-hunger
  44. https://www.allrecipes.com/snickers-nothing-bundt-cakes-11792955
  45. https://www.marketing-interactive.com/snickers-leans-into-k-pop-culture-for-new-flavour-launch
  46. https://www.yahoo.com/lifestyle/snickers-just-launched-limited-edition-204500590.html
  47. https://www.allrecipes.com/snickers-new-crunchy-peanut-butter-ice-cream-bar-11832393
  48. https://www.prnewswire.com/news-releases/mars-unwraps-sweet-sour-and-swicy-innovations-for-2026-302583257.html
  49. https://www.sugar.org/blog/snickers/
  50. https://www.historyoasis.com/post/snickers-slogans-ads
  51. https://www.retroyoutubevideos.com/snickers-candy-commercial/
  52. https://bettermarketing.pub/how-snickers-pulled-off-one-of-the-great-marketing-comebacks-c788a4bcbab4
  53. https://www.adclubbu.com/blog/analysis-of-snickers-youre-not-you-when-youre-hungry-campaign
  54. https://www.thedrum.com/news/2023/10/20/ad-the-day-snickers-recreates-iconic-1996-tv-spot-who-are-the-chefs
  55. https://www.instagram.com/p/DKfd3zCN5ns/
  56. https://www.wwe.com/shows/wrestlemania/article/snickers-sponsor-wrestlemania-2021
  57. https://www.sportsbusinessjournal.com/Daily/Issues/2023/02/22/Marketing-and-Sponsorship/snickers-wwe-2k23-presenting-sponsors-wrestlemania/
  58. https://www.adweek.com/brand-marketing/snickers-returns-wrestlemania-after-scoring-15-billion-brand-impressions-174808/
  59. https://www.mars.com/en-gb/news-and-stories/press-releases-statements/snickersr-owning-awkward-summer-new-football-spot
  60. https://washingtonspirit.com/blog/2024/02/26/washington-spirit-announces-mars-iconic-brand-snickers-as-an-official-partner-through-the-2024-season/
  61. https://www.candyfavorites.com/blogs/blog/snickers-satisfies-on-trivia-tuesday
  62. https://www.historyoasis.com/post/youre-not-you-when-youre-hungry
  63. https://www.nouralhamwi.com/post/unwrapping-the-success-of-snickers-iconic-you-re-not-you-when-you-re-hungry-slogan
  64. https://www.mars.com/news-and-stories/press-releases-statements/snickers-hungry-skies-new-campaign
  65. https://www.reuters.com/article/business/plastic-in-snickers-bar-prompts-mars-recall-in-55-countries-idUSKCN0VW1UC/
  66. https://www.bbc.com/news/business-35642075
  67. https://www.theguardian.com/lifeandstyle/2016/feb/23/mars-chocolate-product-recalls-snickers-milky-way-celebrations-germany-netherlands
  68. https://www.aljazeera.com/economy/2016/2/24/mars-and-snickers-bars-recalled-in-56-countries
  69. https://www.confectionerynews.com/Article/2005/07/08/Chocolate-recall-after-Australian-poison-threat/
  70. https://fortune.com/2015/12/21/dove-chocolate-recall/
  71. https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts
  72. https://www.npr.org/2007/02/07/7240622/snickers-ad-pulled-after-causing-wide-criticism
  73. https://www.nbcnews.com/id/wbna17011630
  74. https://www.theguardian.com/media/2008/jul/28/advertising1
  75. https://www.hrc.org/press-releases/after-discussions-with-human-rights-campaign-mars-inc-pulls-controversial
  76. https://www.bbc.com/news/world-europe-58120598
  77. https://www.cnn.com/2021/08/07/europe/snickers-advert-homophobia-intl-scli
  78. https://www.theguardian.com/world/2021/aug/06/snickers-spain-pulls-advert-after-accusations-of-homophobia
  79. https://www.contagious.com/news-and-views/snickers-spain-advert-condemned-homophobia-marketing-strategy
  80. https://www.foxbusiness.com/politics/mars-wrigley-apologizes-china-snickers-ad-called-taiwan-country
  81. https://www.nutritionix.com/food/snickers-bar
  82. https://www.health.harvard.edu/blog/are-protein-bars-really-just-candy-bars-in-disguise-201512158848
  83. https://pmc.ncbi.nlm.nih.gov/articles/PMC11559431/
  84. https://resources.walkinlab.com/blood-tests/the-most-unhealthy-halloween-candy-especially-dangerous-for-diabetics/
  85. https://www.ewg.org/foodscores/products/0040000560906-SnickersCandyBarsFunSize45Count3268Oz/
  86. https://www.pcsroar.com/2345/opinions/some-food-for-thought-before-i-eat-a-snickers-bar/
  87. https://www.quora.com/Why-do-people-need-to-eat-Snickers-if-they-re-diabetic
  88. https://www.cbsnews.com/news/candy-makers-fight-fda-to-avoid-nutrition-labeling/
  89. https://www.iconfoods.com/big-sugar-fights-back-2/
  90. https://truthinadvertising.org/class-action/snickers-protein-bars/
  91. https://www.cspi.org/press-release/cspi-urges-federal-and-state-regulators-accelerate-progress-food-dyes
  92. https://www.marketer.club/p/this-campaign-increased-sales-by-7
  93. https://www.candyretailer.com/blog/top-10-best-selling-candy-bars/
  94. https://fortune.com/2025/09/30/why-snickers-advertising-campaign-hungry-so-successful/
  95. https://www.foodrepublic.com/1896320/worlds-best-selling-chocolate-bar-snickers/
  96. https://www.forbes.com/sites/chloesorvino/2023/12/12/exclusive-mars-strategy-to-double-snacking-revenue-to-36-billion/
  97. https://www.accio.com/business/snickers-trends
  98. https://papersowl.com/examples/betty-whites-snickers-commercial-a-cultural-icon/
  99. https://www.nouralhamwi.com/post/snickers-youre-not-you-when-youre-hungry-campaign
  100. https://www.warc.com/newsandopinion/opinion/effectiveness-insights-from-ten-years-of-snickers-youre-not-you-when-youre-hungry/en-gb/3892
  101. https://www.nytimes.com/2024/01/18/opinion/inflation-rate-election-voters.html
  102. https://www.nbcnews.com/businessmain/americas-favorite-chocolate-brand-snickers-678964
  103. https://www.supplysidefbj.com/confectionery/chocolate-the-preferred-candy-in-america-poll-finds
  104. https://www.cbsnews.com/minnesota/news/snickers-bars-are-minnesotas-most-beloved-candy-survey-finds/
  105. https://www.yahoo.com/lifestyle/most-popular-candy-bar-us-184555355.html
  106. https://www.accio.com/business/top-selling-candy-bar-of-all-time
Add your contribution
Related Hubs
User Avatar
No comments yet.