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Tecno Mobile
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Tecno Mobile

Tecno Mobile is a Hong Kong–based Chinese smartphone manufacturer.[1][2] It was established in 2006. It is a subsidiary of Transsion Holdings.

Key Information

Aimed at emerging markets, Tecno has mainly focused its business on Africa, South Asia, Southeast Asia, the Middle East, Latin America, and Eastern Europe.

History

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In 2006, Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. In 2007, Tecno created a second brand, Itel that sold in Africa. In early 2008, Tecno focused entirely to Africa following market research, and by 2010, it was among the top three mobile phone brands in Africa.[4]

In 2016, Tecno entered the Middle East mobile phone market.[5] In 2017, it entered the Indian market, launching its ‘Made for India’ smartphones: the ‘i’ series - i5, i5 Pro, i3, i3 Pro and i7. The company initially started in Rajasthan, Gujarat, and Punjab, and by December 2017 was spread across the country.

The firm has identified other emerging markets, besides Africa and India, with large populations but low purchasing power. It entered the Bangladesh and Nepal markets in 2017 and started trial sales in Pakistan.[6] It is still trying to penetrate the Pakistani market and has started its sales online through various E-commerce channels including its own website.

Product manufacturing

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The Tecno Mobile phones sold in India are assembled in their manufacturing facility in Noida, Uttar Pradesh.[7]

Technology and innovation

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In 2024, Tecno introduced three new imaging technologies—Tecno Image Matrix, EVS Dynamic Snapshot, and Tap Any Zoom Dual Prism Telephoto—at the Future Lens event in Chongqing.[8]

Tecno also collaborated with the University of Leeds School of Design to research inclusive smartphone photography, with a focus on accurately representing diverse skin tones in images.[9]

Independent reviews noted that Tecno's Universal Tone technology uses a combination of spectral data and AI-powered algorithms to improve skin tone rendering in smartphone photography.[10][11]

List of products

[edit]

References

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  1. ^ a b "Lei Code Certificate 984500AE41096CB0C750". LeiCode Hong Kong. Retrieved 13 August 2025.
  2. ^ a b Deck, Andrew (23 June 2020). "Your guide to Transsion, Africa's biggest mobile phone supplier". Rest of World. Archived from the original on 10 August 2020. Retrieved 8 August 2020.
  3. ^ "Tecno Mobile Unlimited – Supplier Profile". service.ariba.com. Archived from the original on 15 June 2018. Retrieved 17 May 2020.
  4. ^ "Samsung, Apple, Tecno top list of mobile brands with highest SOV in Q2 of 2016". Archived from the original on 1 October 2022. Retrieved 26 August 2017.
  5. ^ "Chinese phone maker Tecno Mobile forays into Middle East". Archived from the original on 9 December 2018. Retrieved 1 October 2017.
  6. ^ "How Transsion became No 3 in India by solving oily fingers problem". South China Morning Post. Archived from the original on 25 December 2022. Retrieved 15 January 2018.
  7. ^ "Transsion Holdings to shift manufacturing base to India". 24 September 2019. Archived from the original on 3 October 2022. Retrieved 18 June 2021.
  8. ^ "Tecno Unveils Groundbreaking AI Imaging Technology at Future Lens 2024". Yanko Design. 7 December 2024. Retrieved 16 June 2025.
  9. ^ "The School of Design and Tecno to collaborate for more inclusive smartphone photography". University of Leeds. 9 August 2023. Retrieved 20 June 2025.
  10. ^ "Tecno's Universal Tone skin tone technology now includes more skin tone types". Amateur Photographer. 7 December 2024. Retrieved 16 June 2025.[permanent dead link]
  11. ^ "Tecno's Universal Tone: Celebrating Skin Tone Diversity". Trendy Gadget. 30 October 2023. Retrieved 16 June 2025.
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