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Planet Hollywood Las Vegas
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| Planet Hollywood Las Vegas | |
|---|---|
Planet Hollywood Las Vegas in 2009 | |
![]() | |
| Location | Paradise, Nevada, United States |
| Address | 3667 South Las Vegas Boulevard |
| Opening date | August 18, 2000 (as Aladdin) |
| Theme | Hollywood Arabian (former, as Aladdin ) |
| No. of rooms | 2,494 |
| Total gaming space | 64,470 sq ft (5,989 m2) |
| Permanent shows | Peepshow (2009–2013) Britney: Piece of Me (2013–2017) Crazy Girls (2015–2021) Chippendales |
| Signature attractions | Miracle Mile Shops PH Live |
| Notable restaurants | Koi Gordon Ramsay Burger |
| Owner | Caesars Entertainment |
| Previous names | Aladdin (2000–2007) |
| Renovated in | 2005–2007, 2017 |
| Coordinates | 36°06′36″N 115°10′17″W / 36.11000°N 115.17139°W |
| Website | caesars |
Planet Hollywood Las Vegas (formerly the Aladdin) is a casino hotel on the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by Caesars Entertainment. The resort includes a 64,470 sq ft (5,989 m2) casino and 2,494 hotel rooms. It also features the Miracle Mile Shops and PH Live, a 7,000-seat entertainment venue.
The site of Planet Hollywood was previously occupied by the Aladdin, an Arabian-themed hotel and casino which operated until 1997. Real estate developer Jack Sommer demolished the Aladdin in 1998 to make way for a new version, with London Clubs International as his partner. The new Aladdin opened on August 18, 2000. It suffered immediate financial problems, eventually filing for Chapter 11 bankruptcy in September 2001.
Planet Hollywood International and Starwood Hotels took over ownership in 2004, and launched a renovation to convert the property into a Planet Hollywood resort, a project which concluded in 2007. The resort suffered further financial problems amid the Great Recession, with Caesars taking ownership in 2010.
History
[edit]Original resort (1962–1997)
[edit]The property was initially the site of the Tallyho Hotel, which was developed and opened in 1962 by Edwin S. Lowe, a businessman and toy manufacturer.[1] The Tallyho was one of the few major hotels in Nevada at the time without a casino, a decision that contributed to its failure.[2] In 1963, the property was sold and renamed the King's Crown Tallyho.[3][4] Plans to add a casino were canceled when the Nevada Gaming Control Board declined to issue a gambling license, due to concerns about inadequate financing.[5]
Milton Prell, a prominent Las Vegas gaming figure, purchased the property, added an Arabian Nights theme, and reopened it as the Aladdin on April 1, 1966.[6][7] The Aladdin included a casino, various dining venues, a 500-seat showroom, and an adjacent golf course. It became known for hosting notable events, including the wedding of Elvis Presley and Priscilla Beaulieu in 1967.[8]
Throughout its history, the Aladdin faced financial difficulties and numerous ownership changes. In 1994, the property was purchased by Las Vegas real estate developer Jack Sommer and the Sommer Family Trust.[9] In 1997, Sommer partnered with London Clubs International (LCI) through his company, Aladdin Gaming. Plans were announced later that year to demolish the Aladdin, replacing it with a new, larger version.[10][11] The original Aladdin closed on November 25, 1997,[12] and was imploded on April 27, 1998. The Aladdin Theatre (now PH Live) was retained and incorporated into the new resort.[13][14]
New Aladdin (2000–2007)
[edit]Fluor Corporation was hired to design and build the new Aladdin.[15] In February 1998, Aladdin Gaming finalized a financial plan for the resort, expected to cost $826 million.[16][17] Planet Hollywood International also planned to develop a music-themed resort known as Sound Republic,[18][19] which would be built behind the Aladdin.[16] However, the music project was canceled at the end of the year after Aladdin Gaming ended its partnership with Planet Hollywood, citing financial concerns.[20]
Sommer Family Trust and LCI agreed to share cost overruns on the Aladdin project based on their ownership percentages. LCI, initially owning 25%, increased its stake after Sommer was unable to fund his share of the overruns.[21][22] Design changes, including a larger pool area and moving the resort closer to the Las Vegas Strip sidewalk, also contributed to the increased cost, which ultimately totaled $1.4 billion.[23][24] The cost did not include an attached shopping center known as Desert Passage, which was separately owned.[25][24]
The Aladdin opened on August 18, 2000, a day later than planned due to fire safety testing delays.[26] The resort faced immediate financial challenges, including poor foot traffic due to an elevated casino floor and an entrance that was considered uninviting and easy to miss.[27] The interior allowed mall and restaurant visitors to bypass the casino floor.[24][28] Unlike existing rivals, the resort also lacked the benefit of a hotel reservation network and a database of gamblers.[24] In addition, it did not have funds to launch an aggressive marketing campaign prior to the opening.[27] The September 11 attacks in 2001 further exacerbated financial troubles, leading to layoffs and a Chapter 11 bankruptcy filing later in the month.[27][29]
Planet Hollywood (2007–present)
[edit]In April 2003, an agreement was reached to sell the Aladdin to OpBiz,[30] a partnership between Planet Hollywood International, Starwood Hotels, and Bay Harbour Management, for $635 million. The new owners planned to renovate and rebrand the property as Planet Hollywood.[31][32] Starwood, with a 15-percent ownership stake, was to manage hotel operations.[30] Planet Hollywood had previously considered building a Las Vegas resort on the site of the Desert Inn during the mid-1990s.[33]
The sale of the Aladdin was finalized on September 1, 2004,[34][35] with renovations beginning 13 months later.[36] Renovations occurred in phases to keep the resort operational.[37] Although initially expected to be completed by 2005, challenges such as renovating while operational and lengthy permitting processes delayed the project.[38][39] The redesign included a Times Square-inspired facade with LED screens and escalators leading to the casino entrance.[30][38] The separately owned Desert Passage mall was also renovated,[38][40] and eventually renamed Miracle Mile Shops.[41]
The name change to Planet Hollywood became effective on April 17, 2007,[42][30] and the grand opening occurred on November 16, 2007, featuring celebrity performances.[43][44] The resort showcased a modern design with a Hollywood theme, including celebrity-named penthouses available to the public when not in use.[42][45]
Planet Hollywood International, founded by Robert Earl, had faced financial difficulties, and the resort was intended as a comeback.[45][46] However, the Great Recession impacted the resort's finances.[47] In 2009, Harrah's Entertainment purchased part of the $860 million mortgage,[48] and took full ownership in February 2010.[49][50] With the acquisition and its other properties, Harrah's had total control of the 126 acres (0.51 km2) on the east side of the Strip between Flamingo Road and Harmon Avenue.[51] Harrah's later rebranded as Caesars Entertainment.[52]
A $100 million renovation of the hotel rooms was completed in 2017.[53]
Union dispute
[edit]When the Aladdin opened in 2000, it was one of the few non-unionized resorts on the Strip, along with the Venetian and Imperial Palace. The Culinary Workers Union represents most resort workers on the Strip, and it voiced opposition to the Aladdin opening as a non-union property.[54] Resort executives said they were neutral regarding union representation; they sought to resolve the dispute through a secret ballot, although the union opposed this, believing a card check would be better.[55][56]
A protest with approximately 1,000 union members took place in front of the Aladdin on the night of its planned opening, although the group dispersed after several hours, once the opening got pushed back.[56][57] Another protest took place in 2003, with Culinary seeking to unionize 1,500 of the resort's 2,300 employees.[58] That year, the union also filed a 90-count complaint with the National Labor Relations Board, accusing the resort of unfair labor practices.[59] Culinary also voiced opposition to Earl's proposed purchase of the Aladdin, alleging mismanagement of his Planet Hollywood restaurant chain.[60]
The majority of eligible Aladdin workers signed union cards in 2003, although the owners at the time declined to recognize this. After Earl's group took over ownership, he reached an agreement with Culinary to unionize the resort.[61]
Features
[edit]Planet Hollywood includes a 64,470 sq ft (5,989 m2) casino.[62] When it opened as the Aladdin, it included a 35,000 sq ft (3,300 m2) "casino within a casino" by LCI, intended to attract wealthy foreign gamblers.[63][64][65] It marked the company's first American casino.[66] The overall casino opened with 2,800 slot machines,[24] 1,000 of which came from the previous Aladdin.[67] To help alleviate the resort's financial problems, the number of slot machines was reduced to 2,270 shortly after opening, making for a less-cluttered layout.[24] Despite the financial problems, LCI's high-limit gaming area proved successful.[24]
The resort has 2,494 rooms,[68] and includes a 39-story hotel tower.[23] Upon its opening, the resort included 75,000 sq ft (7,000 m2) of meeting space,[69] as well as its own on-site utility plant, providing hot and cold water, as well as backup electricity.[70] Like the original Aladdin, the new incarnation also featured an Arabian theme,[71] most of which was removed during the Planet Hollywood rebranding;[46] some elements remained in place at Desert Passage after its conversion into the Miracle Mile Shops.[72] The mall is 475,000 sq ft (44,100 m2),[73] and has 170 tenants.[72]
The Aladdin opened with approximately 20 restaurants, including those located in the mall.[66][74] Pink's Hot Dogs opened a location at the resort in 2005.[75] Koi, a small chain of Japanese restaurants, opened a Las Vegas location at Planet Hollywood in 2007.[76][77][78] Chef Gordon Ramsay opened a burger restaurant, Gordon Ramsay Burger, in 2012.[79][80][81] The restaurant includes a 30-foot-long glass wall containing flames.[82][83]
A nightclub, Privé, opened at the end of 2007. It was closed in July 2009, following a year-long investigation into various activities at the club,[84] including drug use, prostitution, the admission of minors, and employ assault toward customers.[85][86][87] Nevada gaming regulators issued a $500,000 fine against Planet Hollywood, which agreed to improve security and oversight at the club.[84][86] It reopened in August 2009.[88]
Timeshares
[edit]
A 52-story timeshare tower, originally known as PH Towers, opened behind Planet Hollywood in December 2009. It was initially owned by Westgate Resorts and operated by Planet Hollywood, and featured 1,200 suites to be used as timeshares and hotel rooms.[89]
In November 2011, Resort Finance America, a subsidiary of Centerbridge Partners, acquired a controlling interest in the tower, took over operations, and began rebranding it as a Hilton Grand Vacations resort.[90][91] The property was renamed Elara in March 2012.[92]
Live entertainment
[edit]
Planet Hollywood includes PH Live, a 7,000-seat auditorium initially opened in 1976, as part of the original Aladdin. The theater was renovated and reopened in 2000 as part of the new Aladdin, and has since undergone several name changes.[93][94] It is surrounded by the Miracle Mile Shops.[95] The theater was renovated in 2005, with live entertainment planned as a major attraction for the new Planet Hollywood resort.[30][96] Clear Channel Entertainment was hired to manage entertainment in the venue.[97]
Britney Spears performed in a concert residency, Britney: Piece of Me, in the theater from 2013 to 2017.[98][99] The venue has also hosted other residencies from singers such as Lionel Richie,[100][101] the Backstreet Boys (Larger Than Life),[102] Christina Aguilera (The Xperience),[103] and The Chicks.[104]
Aside from the main theater, the resort also has several smaller venues, including a 1,500-seat showroom on the mezzanine level. It has hosted numerous shows,[105][106] including Peepshow, a topless production which ran from 2009 to 2013.[107][108] Criss Angel also performed in this space beginning in 2018.[109] The Sin City Theater is also located on the mezzanine level. It hosted Crazy Girls, a long-running topless show, from 2015 to 2021.[110][111]
Media history
[edit]The Aladdin/Planet Hollywood has been featured in various films. The 2008 movies 21 and What Happens in Vegas used the casino floor as a shooting location.[112][113] The resort also appears in Knocked Up (2007),[114][115] Race to Witch Mountain (2009),[116] and Get Him to the Greek (2010).[117][118] Planet Hollywood also hosted several movie premieres, including Resident Evil: Extinction (2007),[43][119][120] Rambo (2008),[121] 21,[122] Transporter 3 (2008),[123] and the Las Vegas premiere of The Expendables (2010).[124]
The resort has made appearances in reality television as well. Criss Angel Mindfreak shot footage at the resort in 2006,[125] while Holly's World (2009–2011) chronicled television personality Holly Madison and her role in Peepshow.[126][127]
See also
[edit]References
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- ^ Radke, Brock (July 31, 2018). "Criss Angel to open new 'Mindfreak' show in December at Planet Hollywood". Las Vegas Sun. Archived from the original on July 16, 2023. Retrieved September 14, 2023.
- ^ Katsilometes, John (May 14, 2021). "After 34 years on the Strip, 'Crazy Girls' seeks a home". Las Vegas Review-Journal. Archived from the original on July 16, 2023. Retrieved September 14, 2023.
- ^ Katsilometes, John (June 16, 2021). "'Crazy Girls' statue hauled away with show's future uncertain". Las Vegas Review-Journal. Archived from the original on October 6, 2023. Retrieved September 14, 2023.
- ^ Jones, Jay (March 23, 2008). "Where the film '21' was shot". Los Angeles Times. Archived from the original on July 15, 2023. Retrieved September 8, 2023.
- ^ Clarke, Norm (October 26, 2007). "Casino becomes star intersection". Las Vegas Review-Journal. Archived from the original on July 15, 2023. Retrieved September 8, 2023.
- ^ "A Flicker of Las Vegas". Las Vegas Review-Journal. May 11, 2007. Archived from the original on October 21, 2022. Retrieved September 15, 2023.
- ^ "Scene In Nevada: Knocked Up". Nevada Film Office. February 12, 2020. Retrieved September 15, 2023.
- ^ "Scene In Nevada: Race to Witch Mountain". Nevada Film Office. January 18, 2017. Retrieved September 15, 2023.
- ^ Winning, Joshua (June 24, 2010). "The Story Behind Get Him To The Greek". GamesRadar. Retrieved September 15, 2023.
- ^ "Scene In Nevada: Get Him to the Greek". Nevada Film Office. April 1, 2020. Retrieved September 15, 2023.
- ^ "Resident Evil: Extinction Takes Over Planet Hollywood Resort & Casino Las Vegas". Sony. September 5, 2007. Retrieved September 15, 2023.
- ^ Turek, Ryan (September 21, 2007). "Resident Evil: Extinction Premiere Pics!". ComingSoon.net. Retrieved September 15, 2023.
- ^ Samuelson, Andy (January 24, 2008). "Rambo is reborn at Planet Hollywood". Las Vegas Sun. Archived from the original on November 27, 2024. Retrieved September 15, 2023.
- ^ "'21' Gets Vegas Premiere". CBS. March 13, 2008. Retrieved September 15, 2023.
- ^ "Jason Statham at the World Premiere of 'Transporter 3' held at the Planet Hollywood Casino & Resort". Alamy. November 20, 2008. Archived from the original on September 17, 2023. Retrieved September 15, 2023.
- ^ Katsilometes, John (August 12, 2010). "'The Expendables' rocks Planet Hollywood; 'Peepshow' takes on an Angelic pinch-hitter". Las Vegas Sun. Retrieved September 15, 2023.
- ^ Cling, Carol (March 13, 2006). "'Mindfreak' takes tamer approach". Las Vegas Review-Journal. Archived from the original on January 1, 2007.
- ^ Halterman, Jim (June 11, 2010). "Interview: 'Holly's World' Star Holly Madison". The Futon Critic. Retrieved September 15, 2023.
- ^ Katsilometes, John (November 29, 2012). "Holly Madison ditches the 'Peepshow' corset and prepares for motherhood". Las Vegas Weekly. Archived from the original on March 12, 2023. Retrieved September 15, 2023.
External links
[edit]- Official website

- Planet Hollywood (Aladdin) News – Vegas Today and Tomorrow
- Las Vegas Travelog. Including tens of photos.
Media related to Planet Hollywood Resort & Casino at Wikimedia Commons
Planet Hollywood Las Vegas
View on GrokipediaThe property spans approximately 65 acres with 2,496 guest rooms and suites, over 100,000 square feet of casino floor space featuring more than 950 slot machines and 90 table games, the Miracle Mile Shops indoor mall with over 170 retailers, and venues like the PH Live theater hosting residencies by acts such as Criss Angel and the Scorpions.[2][3][4]
Originally opened as the Aladdin Hotel and Casino in 1976 on the site of the former Tally-Ho, it faced financial difficulties, filed for bankruptcy in 2001, and was redeveloped and rebranded as Planet Hollywood in 2007 by restaurateur Robert Earl, who infused it with memorabilia from film and pop culture to attract a younger demographic.[5][6]
Owned and operated by Caesars Entertainment since 2010, the resort underwent a complete room renovation by 2017 and continues to serve as a central Strip destination known for its energetic nightlife, pool deck, and proximity to major attractions, though it has encountered operational issues including regulatory fines for nightclub violations and temporary pool closures due to health code breaches.[1][7][8][9]
History
Original Aladdin Resort (1962–1997)
The original Aladdin Resort originated as the Tally Ho Hotel, a 450-room non-gaming property developed by Ed Lowe and opened in 1963 on the Las Vegas Strip.[10] The venue struggled financially and closed within months, reopening in 1965 under King's Crown management with the addition of a casino and theater restaurant, valued at $16 million.[10] In April 1966, Milton Prell acquired the property and invested $3 million in renovations, rebranding and reopening it as the Aladdin Hotel and Casino on April 1 with an Arabian Nights theme featuring Middle Eastern-inspired architecture such as pointed arches and onion domes.[10] [11] The resort debuted the 500-seat Baghdad Theatre, opened by Jackie Mason, and quickly hosted high-profile events, including the May 1967 wedding of Elvis Presley and Priscilla Beaulieu.[10] Early operations incurred losses, with a reported net deficit of $63,961 in 1967 amid $2.5 million in liabilities exceeding $1.2 million in assets.[10] Ownership shifted in September 1968 to the Parvin-Dohrman Company for approximately $10 million, followed by a 1971 sale to the Aladdin Hotel Corp., led by Peter Webbe and Sam Diamond, for $5 million.[10] The property introduced the Strip's first double odds on craps in 1972 and underwent a $50 million expansion starting in 1974, completed in 1976, which added a 700-room tower and the 7,000-seat Aladdin Theatre for the Performing Arts, opened by Neil Diamond.[10] Innovations included the installation of the first progressive dollar slot machine in 1978, which paid the world's first $1 million slot jackpot that year.[10] Ownership transitions revealed regulatory scrutiny over hidden interests. In 1977, the resort owed $39 million to the Teamsters pension fund, and FBI investigations linked Detroit mobsters to concealed stakes.[10] By March 1979, four executives, including general manager James Abraham and associate James Tamer, were convicted of illegally skimming and running the casino, prompting the Nevada Gaming Commission to revoke licenses for Webbe and Diamond in June for permitting undisclosed owners—implied to include organized crime figures—to exert control.[10] [12] The state briefly shuttered the property in August 1979.[10] Subsequent purchases included a failed 1980 deal involving Johnny Carson, followed by an $85 million acquisition by Wayne Newton and Ed Torres, with Torres assuming full control in 1982 after buying out Newton for $8.5 million; the group filed for bankruptcy in 1984 owing $34 million to Teamsters.[10] Japanese investor Ginji Yasuda purchased the Aladdin in January 1986 for over $50 million, closing it briefly for more than $30 million in remodeling before reopening in March 1987 with a new race and sports book in September.[10] Financial woes persisted, leading to bankruptcy filing in August 1989 with $38 million more debts than assets, after which Yasuda's wife assumed the gaming license.[10] Layoffs of 190 employees occurred in early 1991 amid economic slowdown and the Gulf War, though it posted a $9 million profit from late 1989 to early 1992 under JMJ Inc. management.[10] The Sigmund Sommer Family Trust acquired it in December 1994 for $80 million.[10] Persistent financial difficulties, compounded by prior legal and ownership controversies, culminated in closure on November 25, 1997, to facilitate redevelopment, resulting in 1,500 layoffs.[10] [13]Reconstruction and New Aladdin (2000–2007)
Following the implosion of the original Aladdin on April 27, 1998, construction commenced on a new resort on the 34-acre site along the Las Vegas Strip.[14] The project, led by Aladdin Gaming LLC in partnership with TrizecHahn Development Corp., aimed to create a megaresort with an Arabian Nights theme, including a 38-story tower, extensive shopping, dining, and entertainment facilities.[15] Total development costs exceeded $1.4 billion, incorporating a 2,600-room hotel, a 110,000-square-foot casino, 21 restaurants, and the 930,000-square-foot Desert Passage shopping mall with over 130 stores.[16] The new Aladdin Resort & Casino opened on August 18, 2000, after a 24-hour delay for fire inspections, marking it as one of the Strip's first major resorts of the new millennium.[17] It featured opulent design elements evoking Middle Eastern motifs, such as a grand porte-cochère and themed interiors, alongside attractions like the 7,000-seat Aladdin Theatre for the Performing Arts, which survived from the prior structure.[18] However, the property encountered immediate operational challenges, including high debt service and competition from established megaresorts, leading to financial distress exacerbated by the September 11, 2001, attacks' impact on tourism.[19] Aladdin Gaming filed for Chapter 11 bankruptcy protection in early 2002, prompting a sale process amid creditor pressures.[20] In April 2003, a joint venture comprising Planet Hollywood co-founder Robert Earl and Starwood Hotels & Resorts agreed to acquire the property, with the deal finalized in June 2003 for approximately $635 million—less than half the construction cost—subject to bankruptcy court approval.[21][22] The resort continued operating under the Aladdin brand through 2007, during which incremental renovations addressed aging infrastructure, though full-scale retheming awaited the subsequent Planet Hollywood transition.[23]Rebranding to Planet Hollywood (2007–2010)
In April 2007, the Aladdin Resort and Casino underwent a formal rebranding to Planet Hollywood Resort & Casino, marking the culmination of renovations initiated after its acquisition by a joint venture led by Planet Hollywood founder Robert Earl and Starwood Capital Group in September 2004.[24] The transformation shifted the property's theme from its prior Middle Eastern motif to a Hollywood-centric aesthetic, incorporating celebrity memorabilia from the Planet Hollywood collection, modernized casino flooring, and updated retail spaces within the Desert Passage mall, reoriented toward entertainment and pop culture appeal.[25] This $1 billion overhaul included enhancements to the 2,500-room hotel tower, expanded gaming floor with over 1,200 slot machines and 60 table games, and integration of Planet Hollywood's branded dining outlets.[24] The casino reopened with its refreshed look on June 10, 2007, followed by a soft opening of the full resort in late September, ahead of the official grand opening on November 17, 2007.[25] The event featured celebrity appearances, including actors like Patrick Swayze and Demi Moore, alongside performances to draw attention to the venue's new identity as a youthful, entertainment-focused destination on the Las Vegas Strip.[26] Under Earl's leadership, the rebranding aimed to capitalize on the Planet Hollywood brand's global recognition from its restaurant chain, positioning the property to attract a younger demographic through themed memorabilia displays and partnerships for shows like the upcoming Criss Angel production at the on-site theater.[27] From 2007 to 2010, Planet Hollywood operated independently, emphasizing expansions in nightlife and retail while navigating the post-2008 economic downturn affecting Las Vegas tourism.[28] The resort added attractions such as the EXTRA Lounge and enhanced the Miracle Mile Shops pedestrian mall, which saw increased foot traffic under the new branding, though financial pressures from the recession contributed to eventual sale discussions by 2010.[29] Despite these challenges, the rebranding succeeded in differentiating the property through its pop culture immersion, with reported occupancy rates bolstered by targeted marketing toward entertainment enthusiasts.[24]Caesars Acquisition and Recent Developments (2010–present)
In February 2010, Harrah's Entertainment acquired the financially distressed Planet Hollywood Resort and Casino amid the Great Recession's impact on Las Vegas tourism and gaming revenues. On February 19, 2010, the company completed the purchase of 100% equity interests by converting $306 million of the resort's debt into equity and acquiring an additional $70 million of debt at a discount between September 2009 and December 2009.[30][31][32] Harrah's, which rebranded as Caesars Entertainment later that year, integrated Planet Hollywood into its Las Vegas portfolio, leveraging synergies in operations, marketing, and customer loyalty programs. The acquisition stabilized the property, which had faced bankruptcy risks due to over $1 billion in development debt from its 2007 rebranding.[33][34] A major development under Caesars was a $100 million renovation of all 2,496 guestrooms and suites, completed in December 2017, introducing modern Hollywood-themed designs, enhanced furnishings, and skyline views to boost occupancy and appeal to younger demographics. This project marked the first full-room overhaul across any Caesars Las Vegas property as part of a company-wide initiative targeting over 23,000 rooms.[35][36][37] Following Caesars' 2020 merger with Eldorado Resorts, Planet Hollywood retained its branding and operations without significant structural changes, continuing as a mid-tier Strip resort integrated into the Caesars Rewards ecosystem. Minor updates, such as ongoing maintenance and entertainment venue enhancements like PH Live, have supported steady visitation, though no large-scale renovations have been announced since 2017 as of October 2025.[1][38]Ownership and Operations
Corporate Structure and Financial Milestones
Planet Hollywood Resort & Casino Las Vegas operates as a subsidiary within the portfolio of Caesars Entertainment, Inc. (NASDAQ: CZR), a publicly traded gaming and hospitality company headquartered in Las Vegas, Nevada. The property is managed by Caesars Entertainment Operating Company, LLC (CEOC), which oversees daily operations including gaming, hotel, and entertainment services, under a centralized corporate structure that integrates multiple Strip resorts for shared resources, marketing, and loyalty programs like Caesars Rewards.[31][39] The resort's development stemmed from a $635 million acquisition of the former Aladdin site by OpBiz—a partnership led by Planet Hollywood International Inc., with a 15% stake from Starwood Hotels & Resorts—in 2005, followed by a $214 million renovation to rebrand and launch as Planet Hollywood on October 15, 2007, featuring 2,500 rooms and themed entertainment zones.[40][41] Financial strains emerged amid the 2008 recession, with high debt loads and operational losses prompting restructuring. On February 19, 2010, Caesars Entertainment (then Harrah's Entertainment) acquired 100% equity control by converting $306 million of the property's debt into equity, approved by the Nevada Gaming Commission, effectively stabilizing operations under Caesars' management.[42][31][43] Subsequent integration into Caesars' structure included enhancements like the 2013 rebranding of the theater to The AXIS (now Bakkt Theater) via a Live Nation partnership, boosting non-gaming revenue. The 2020 merger of Caesars with Eldorado Resorts for $17.3 billion further embedded Planet Hollywood within a expanded fleet of 11 Las Vegas properties, though the resort remains directly owned by Caesars subsidiaries without a separate real estate investment trust lease, unlike some peers.[44][45] This acquisition and merger marked key financial pivots, shifting from independent distress to leveraged stability within a diversified operator generating over $11 billion in annual system-wide revenue by 2023.[46]Gaming License and Regulatory Compliance
PHWLV, LLC, doing business as Planet Hollywood Resort & Casino, holds the nonrestricted gaming license from the Nevada Gaming Commission, authorizing operations including slot machines, table games, and sports wagering at the property located at 3667 Las Vegas Boulevard South.[47] This license falls under the oversight of the Nevada Gaming Control Board and Commission, which regulate all casino activities in the state to ensure integrity, financial stability, and compliance with anti-money laundering standards.[48] As a subsidiary entity affiliated with Caesars Entertainment, Inc., the license is incorporated into Caesars' broader corporate registration orders, which mandate ongoing suitability reviews, reporting of material changes, and adherence to a company-wide Gaming Compliance Plan approved by multiple jurisdictions.[47] The property's gaming operations have faced regulatory scrutiny, notably in 2009 when OpBiz, LLC (predecessor operator) agreed to a $750,000 fine from the Nevada Gaming Commission for failing to adequately monitor and report illegal activities, including drug distribution and underage presence, at the Prive nightclub within the resort.[8] This penalty stemmed from violations of Nevada Gaming Control Act requirements for licensee responsibility over all premises activities, leading to the nightclub's closure order by Clark County authorities alongside the gaming fine.[49] No similar major gaming-related fines have been publicly recorded post-Caesars' 2010 acquisition, during which license approvals were conditioned on maintaining internal controls and audit procedures.[50] Caesars Entertainment maintains a mandatory Amended and Restated Gaming Compliance Plan for properties like Planet Hollywood, focusing on risk-based monitoring, employee training, and cooperation with regulators to prevent issues such as problem gambling facilitation or financial improprieties.[51] Annual renewals and periodic audits by the Nevada Gaming Control Board ensure continued eligibility, with the most recent corporate order affirming PHWLV, LLC's authorization for off-track pari-mutuel wagering and unrestricted gaming as of September 2024.[47] Compliance extends to federal requirements under the Bank Secrecy Act, with the property required to file Currency Transaction Reports and Suspicious Activity Reports as verified through regulatory filings.[48]Facilities and Design
Casino Floor and Gaming Offerings
The casino at Planet Hollywood Resort & Casino features over 875 slot machines encompassing a wide range of denominations, from penny slots to high-limit options, including video reels and video poker variants.[3] It also includes 67 traditional table games and more than 65 electronic table games, providing diverse betting opportunities such as blackjack, craps with $5 minimums, and roulette.[3] [52] A dedicated poker room offers 23 live-action tables in a 4,800-square-foot facility that reopened in May 2025, with 12 tables allocated for cash games and 11 for tournaments, supported by 21 televisions for sports viewing.[3] [53] The casino further includes a sportsbook for wagering on sporting events and poolside blackjack tables to extend gaming access beyond the main floor.[3] [54] Unique elements distinguish the gaming area, such as the "pleasure pit" section and an overall high-energy ambiance enhanced by go-go dancers and flashing lights, fostering a lively entertainment-focused experience.[52] [3] A high-limit lounge caters to players seeking elevated stakes, contributing to the resort's appeal as a central Strip gaming destination.[55]Hotel Rooms and Accommodations
Planet Hollywood Resort & Casino features 2,496 guest rooms and suites across its main tower, comprising 2,265 standard rooms and 231 suites.[2] The accommodations underwent a comprehensive renovation completed in June 2017, updating interiors with modern luxury elements including luxury bedding, plasma televisions, and Hollywood-themed memorabilia in each unit.[2] Standard amenities across room categories include mini-refrigerators, coffee makers, executive desks, oversized bathrooms, and in-room safes, with many offering views of the Las Vegas Strip or the resort's fountains.[56] [2] Room types vary in size and configuration to accommodate different guest needs, emphasizing Strip views and entertainment-inspired design. The Ultra Hip Rooms measure 450 square feet and include options for premium fountain views. Larger Ultra Resort Rooms span 585 square feet with Strip views and plasma TVs. The Ultra Resort Vista Rooms also cover 585 square feet but feature five Strip-view windows, marble flooring, and dual plasma TVs.| Room Type | Approximate Size (sq ft) | Key Features |
|---|---|---|
| Ultra Hip Room | 450 | Luxury bedding, mini-refrigerator, coffee maker, select premium fountain views.[2] |
| Ultra Resort Room | 585 | Oversized bathrooms, Strip views, executive desk, plasma TV.[2] |
| Ultra Resort Vista Room | 585 | Marble floors, five Strip-view windows, two plasma TVs, spacious bathrooms.[2] |
| Ultra Hip Strip Suite | 850 | Strip views, round soaking tub, separate seating area.[2] |
| Ultra Panorama Suite | 1,200 | 180-degree Strip views, luxury bedding, oversized soaking tub.[2] |
| Ultra Boulevard Suite | 1,800 | Lounge-style living area, Strip views, luxury bedding.[2] |
| Ultra Apex Suite | Over 1,800 | Lounge and bar areas, North and South Strip views.[2] |
