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W (magazine)

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W (magazine)

W (or W Magazine) is an American fashion magazine that was launched in 1972 as a sister publication to Women's Wear Daily. W began as a biweekly spin-off of Women's Wear Daily.

W was launched in 1972 by James Brady,[citation needed] who at the time was the publisher of the newspaper (and sister publication of W, Women's Wear Daily). The magazine was published twice per month until 1993 when it was relaunched as an oversized publication published on a monthly schedule.

In 2000, Condé Nast purchased the magazine from Fairchild Publications. In 2019, it was sold to Surface Media (later renamed Future Media Group) and in 2020 it was sold to W Media which was created for the purchase. It now operates in partnership with Bustle Digital Group and Mic, along with a group of investors (led by Karlie Kloss).

The magazine is currently published every other month, alongside a summer special issue (seven times per year).

W Magazine origins lie as a biweekly newspaper, which was spun off from Women's Wear Daily, becoming an oversized monthly magazine published by Fairchild Fashion Media in 1993. When Fairchilds' owner (Capital Cities/ABC) merged with The Walt Disney Company in 1997, W was one of the publications the new company continued to publish.

W has garnered controversy over some of the featured models in its issues. Controversial cover shoots include Steven Meisel's entitled "Asexual Revolution", in which male and female models (including Jessica Stam and Karen Elson) are depicted in gender-bending styles and provocative poses. In addition, Tom Ford's racy shoot with Klein and the accompanying article on sexuality in fashion came as a shock to some loyal readers. During the interview, Ford is quoted as saying: "I've always been about pansexuality. Whether I'm sleeping with girls or not at this point in my life, the clothes have often been androgynous, which is very much my standard of beauty". Klein was also the photographer for the racy photo shoot featured in the August 2007 issue, showcasing David and Victoria Beckham. Bruce Weber produced a 60-page tribute to New Orleans in the April 2008 issue, and shot a 36-page story on the newest fashion designers in Miami for the July 2008 issue.

In 2009 due to the 2008 Financial Crisis, advertising pages in the magazine were down 46 percent from 2008. Editor-in-Chief Patrick McCarthy retired in 2010 when Condé Nast moved W into its consumer magazine group, now alongside Vogue, Glamour and Allure. Stefano Tonchi succeeded him as editor in chief. Edward Enninful was appointed Fashion & Style Director in 2011. In 2011, W participated in a four-episode plot line on the fourth season of CW teen drama Gossip Girl.

Under Enninful's direction, W introduced riskier editorial features, including the March 2012 cover story by Steven Klein that depicted Kate Moss as a nun and Nicki Minaj portraying an 18th-century French courtesan.

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