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Red Nose Day 2011
Red Nose Day 2011
Red Nose Day 2011
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Red Nose Day 2011
Also known asRed Nose Day 2011: Do Something Funny for Money
GenreTelethon
Presented byLenny Henry
Michael McIntyre
Claudia Winkleman
Graham Norton
Davina McCall
Jonathan Ross
Jimmy Carr
Alan Carr
Jack Whitehall
Kevin Bridges
Dermot O' Leary
Country of originUnited Kingdom
Original languageEnglish
Production
Executive producerRichard Curtis
Production locationBBC Television Centre
Camera setupMultiple
Running time540 minutes
Original release
NetworkBBC One, BBC Two
Release18 March (2011-03-18) –
19 March 2011 (2011-03-19)
Related

Red Nose Day 2011 was a fundraising event organised by Comic Relief. There was a live telethon broadcast on BBC One and BBC Two from the evening of 18 March 2011 to early the following morning as well as a number of run-up events. The theme for the Red Nose Day 2011 invited fund-raisers to "Do Something Funny For Money".

Results

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Donations to Comic Relief's Red Nose Day 2011 reached £74,360,207, the largest total reached on the night in the event's 23-year history. Comic Relief co-founder Richard Curtis said: "This is more than we ever believed we would raise. The generosity of the British public is staggering."[1]

BT handled 765,777 calls to the donation line during the live TV show. These reached a peak of 268 calls per second (16,080 calls per minute) at 21.50pm. BT coordinated around 10,000 volunteers at 129 call centres across the UK.[1]

The sum for the 13th Red Nose Day includes:

  • £10,030,984 raised so far by Sainsbury's, itself the biggest single donation ever received on the night of Red Nose Day.
  • £1,375,037 raised by the nine Red Nose Desert Trekkers (Ronni Ancona, Craig David, Lorraine Kelly, Scott Mills, Olly Murs, Dermot O'Leary, Nadia Sawalha, Kara Tointon and Peter White) who all completed a 108 kilometre trek across the Kaisut Desert in northern Kenya.
  • £3,165,705 raised by Radio 1: £543,284 of this was raised in support of Scott Mills and the Desert Trekkers; and the remaining £2,622,421 was raised by Chris Moyles and Comedy Dave Vitty in their record breaking 52-hour marathon radio broadcast.

The Government's Department for International Development (DFID) will match Comic Relief's commitment to spend £10 million improving health and education across Africa.

Red Nose Day typically raises many millions more than the amount raised on the night. Further donations will continue to be received, and the films shown will start to generate income themselves as many of the sketches are available for purchase and download from iTunes.

Before main event

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Documentaries

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The BT Red Nose Desert Trek

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The BT Red Nose Desert Trek saw Craig David, Ronni Ancona, Lorraine Kelly, Scott Mills, Olly Murs, Dermot O'Leary, Nadia Sawalha, Kara Tointon and Peter White traverse 100 kilometres (62 mi) in the Kaisut Desert in five days with temperatures reaching up to 100 °F (38 °C). It was broadcast on 17 March 2011.[2] During the Red Nose Day evening, it was announced that £1,375,037 was raised by completing the trek.[2]

Comic Relief: Girl On Wire

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Helen Skelton traversed a 200 feet (61 m) high tight rope between two towers at Battersea Power Station. She became the first ever British woman to walk a tightrope this high.[3] During the Red Nose Day evening, it was announced Helen's traverse raised £253,789 for Comic Relief.[4]

Famous, Rich and in the Slums

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Famous, Rich and in the Slums, a two-part documentary for Red Nose Day followed Lenny Henry, Samantha Womack, Angela Rippon and Reggie Yates as they were left alone for a week to live, work and survive in one of the most impoverished places on earth – the slums of Kibera, Kenya.

Television and radio

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24 Hour Panel People

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From midday to midday on 5–6 March, a marathon panel show, titled 24 Hour Panel People, was broadcast live over the official website. The event took in a succession of popular programmes, with David Walliams a constant presence for the whole 24 hours, taking on various roles. The full list of panel shows are listed below:[5]

Room 101, with Nick Hancock returning as host after 14 years, was originally supposed to have come between They Think It's All Over and Call My Bluff, but was axed after the show ran behind. Paul Merton was advertised to reprise his role as regular team captain on Have I Got News For You but due to illness was replaced by Clive Anderson. Jason Manford was advertised to host Have I Got News For You, but for unknown reasons did not appear at all and was replaced by Patrick Kielty.

On Friday 25 March 2011 a one-hour-long highlight's show of the marathon was broadcast on BBC One. The highlights show included clips of selected games: Would I Lie to You, Just a Minute, The Generation Game, Through the Keyhole, Blankety Blank, QI, Whose Line Is It Anyway? and Never Mind the Buzzcocks, some backstage film, and two of the Comic Relief appeal films – Ruth Jones on senile dementia home respite, and David Tennant in a Ugandan hospital.[6]

BBC Radio 1's Longest Show Ever with Chris Moyles and Comedy Dave for Comic Relief

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Wikinews has related news:

On 16 March 2011 at 6:30am GMT, Chris Moyles and Comedy Dave began their challenge – BBC Radio 1's Longest Show Ever with Chris Moyles and Comedy Dave for Comic Relief. Originally the challenge was to attempt to broadcast for more than 37 hours to break the record for the longest show in BBC Radio 1's history, set by Simon Mayo in 1999. On the day of the challenge starting, the team announced they would attempt to set a brand new Guinness World Record for 'Radio DJ Endurance Marathon (Team)' – aiming to broadcast for 52 hours.[7] At 19:30 GMT on 17 March 2011 (37 hours into the challenge), the BBC Radio 1 record was beaten[8] and had raised £1,009,033 until that point. The world record was beaten at 08:30 on 18 March 2011.[9] A total of £2,406,648 was announced at 10:19[9] (raising almost £1.1m over the previous two hours).

Just prior to the final total, Fearne Cotton promised to spend the last twenty minutes of the 52-hour marathon in a swimsuit if the final total was £2,000,000 or more. As this goal had been reached, Fearne wore a black and white striped swimming costume. The number of users trying to view the studio webcam caused the Radio 1 website to crash.[10] The station's Twitter feed jokingly acknowledged the issue, and reminded listeners that the Red Button feed was still running.[11] In the evening on 18 March 2011, the total amount raised by Chris and Dave was £2,622,421.[12] With a final total of £2,821,831.

On 23 March 2011, it was confirmed that an average of 2.84 million people watched the broadcast via the Red Button Interactive Service for an average of 144 minutes each.[13]

On 18 November 2011, their record was broken by a breakfast show on the German station 98.8 KISS FM Berlin, when presenters Nora Neise and Tolga Akar were on air for 73 hours.[14][15]

Schedule
[edit]

Comic Relief does Glee Club

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On 14 March on BBC One, CBBC created a show for the charity called Comic Relief does Glee Club which lets a group perform music in three varieties (choir, musical theatre and contemporary). The Grand Final and Comic Relief does Glee Club 2011 trophy was won by top choir Soul Mates, fifteen children from south-east and east London who go to Step Up Music Theatre School.

Let's Dance for Comic Relief

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Main article: Let's Dance for Comic Relief

A series of Let's Dance for Comic Relief was broadcast between 19 February and 12 March. It was won by Charlie Baker and James Thornton.

Other celebrity support

[edit]

Lord Prescott read the Shipping Forecast on BBC Radio 4 to raise money for Comic Relief on Saturday 19 March 2011 at approximately 0:48. Comic duo Ant & Dec's Big Red Nose Broadcast aired on 14 March 2011. They appeared on various television shows and radio broadcasts to raise money for this year's appeal, and took items to be auctioned off for charity.

British Industry

[edit]

Walkers crisps

[edit]

Snack food manufacturer, Walkers created four new crisps flavours for Comic Relief 2011. Each flavour is named after a British comedian; Frank Skinner's Roast Dinner, Jimmy Con Carrne, Steak and Al Pie and Stephen Fry Up.[16]

British Airways

[edit]

British Airways set a new Guinness World Record for hosting the 'highest stand-up comedy gig in the world' with Dara Ó Briain, Jack Whitehall and Jon Richardson for Red Nose Day. The airline raised £800,747 for Comic Relief through its charity partnership 'Flying Start'.

Music

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The Wanted released the official comic relief 2011 single "Gold Forever" on 13 March. Other Comic Relief singles include George Michael's cover of the 1987 song "True Faith" by New Order and the Take That song "Happy Now" featuring Take That and Fake That consisting of David Walliams, James Corden, John Bishop, Alan Carr and Catherine Tate.[17] Also Geraldine McQueen & Susan Boyle "I Know Him So Well"; the song has been expanded to overseas sales which will likely increase the output to Comic Relief.

Celebrity auctions

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More than a hundred celebrities were involved in "Twit Relief", an event on Twitter.[18]

Other events

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Sack racing

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On 9 March 2011, the London Shoreditch crowd wore sacks as they took part in the world's first night-time, over-18s sack racing event at Village Underground. Sponsored by drinks brand, Cafédirect, it also featured live music, comedy and DJs. Music was provided by Dog is Dead, CockNBullKid and Roll Deep. Pre- and post-race DJ sets came from T4's Jameela Jamil, Gavin and Stacey star Mat Horne, BBC 1Xtra DJ Gemma Cairney, Professor Green's tour DJ DJ IQ, back to back with his lead vocalist Tom Jules and Greg Leigh. The sack race contenders included a host of famous faces, overseen by former The Apprentice contender, James McQuillan. There was also a retro raffle, and photo booth. The cost was £5 with all profits going to Comic Relief.

Main event

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Impact of international events on Red Nose Day 2011

[edit]

At the beginning of the show Claudia Winkleman and Michael McIntyre mentioned that although Comic Relief were not currently aiding victims of the 2011 Tōhoku earthquake and tsunami, they were monitoring the situation. Davina McCall and Graham Norton revealed in their section of the show that due to the current events, the previously scheduled 10.30pm BBC News would air in its normal slot of 10.00pm and that as planned the show would continue on BBC Two between 10.00pm and 10.35pm, unlike the previously scheduled 10.30pm – 11.05pm slot.

Presenters

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Times approximate:

Time Presenters
19:00 – 20:05 Lenny Henry, Claudia Winkleman and Michael McIntyre
20:05 – 21:10 Graham Norton and Davina McCall
21:10 – 22:00 Dermot O'Leary and Davina McCall
22:00 – 23:10 Lenny Henry and Fearne Cotton
23:10 – 00:40 Jonathan Ross, Claudia Winkleman and Jimmy Carr
00:40 – 02:15 Alan Carr, Fearne Cotton, Claudia Winkleman and Davina McCall
02:15 – 04:00 Jack Whitehall and Kevin Bridges

Appeal Film Presenters

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Lenny Henry, Jack Dee, David Tennant, Steve Jones, Russell Brand and Ruth Jones all presented appeal films. Davina McCall and Lenny Henry also provided voiceovers for most of the films.

Thank Yous

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Tom Fletcher & Danny Jones, Reggie Yates, Jon Culshaw (impersonating Jeremy Clarkson and Ross Kemp) and Debra Stephenson (impersonating Davina McCall) presented thank you messages for companies who pledged large amounts of money to the appeal. These included Sainsbury's for making the largest ever corporate cheque to Comic Relief (£10 million); Ryman for selling Red Nose Day pens; Walkers for their four charity crisp flavours and BT for making it possible to answer calls to the donation line, 03457 910 910.[1]

Sketches and features

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Title Brief description Starring
Opening titles Adapting clips taken from the film The King's Speech, Lenny Henry heckles a stuttering King George VI to hurry up and introduce the show. Lenny Henry and Colin Firth
Outnumbered A special version of the show. Hugh Dennis, Tyger Drew-Honey, Daniel Roche, Ramona Marquez and Andy Murray
Doctor Who A special episode of the show, in which the TARDIS emergency-lands in the safest place for it to do so: within itself.[19] Matt Smith, Karen Gillan and Arthur Darvill
Harry Hill's TV Burp Harry Hill is a roving reporter on an episode of Autumnwatch. Harry Hill, Kate Humble, Chris Packham, The Wanted, Olly Murs, Ronnie Corbett, Bill Oddie and Alex Jones
MasterChef Miranda Hart, Claudia Winkleman and Ruby Wax cook for Prime Minister David Cameron in No.10 Downing Street with Michel Roux, Jr. and Monica Galetti. David Cameron, Miranda Hart, Claudia Winkleman, Ruby Wax, Michel Roux, Jr., Monica Galetti, India Fisher, Gregg Wallace and John Torode
Uptown Downstairs Abbey A two-part spoof of Downton Abbey and Upstairs Downstairs. Jennifer Saunders, Joanna Lumley, Simon Callow, Victoria Wood, Harry Enfield, Kim Cattrall, Dale Winton, Olivia Colman, Patrick Barlow and Kim Woodburn
EastEnders A special episode of the show demonstrating the serious issues of sexual exploitation, following the storyline featuring Whitney Dean.[20] Charlie Brooks, Jacqueline Jossa, Shona McGarty and Jody Latham
Graham Norton's Chair Game Graham Norton hosts his The Chair Game from The Graham Norton Show in which celebrities tell stories and if it is boring they get ejected from the chair. Graham Norton, Kirstie Allsopp, Thandie Newton and Richard Bacon
Ant and Dec's Big Red Nose Broadcast Ant and Dec get on as many TV shows as they can within 24 hours to steal something from the set and auction it off. Anthony McPartlin, Declan Donnelly, Christine Bleakley, Adrian Chiles, Kate Garraway, Holly Willoughby, Phillip Schofield, Phil Vickery, Alan Titchmarsh, Kate Thornton, Jenny Eclair, Johnny Vaughan and others
Miranda The team take over the Pineapple Dance Studios.[21] Miranda Hart, Patricia Hodge, Sarah Hadland, Tom Ellis with special guests Louie Spence, Andrew Stone, Heather Small and JLS
The Choir TV's best-known chefs go into training to become the choir. Gareth Malone, Rick Astley, Ainsley Harriott, Antony Worrall Thompson, Nancy Lam, Rosemary Shrager, Gary Rhodes and Rusty Lee and others
Smithy Comic Relief is at crisis point and the only man who can save the day is Smithy. James Corden, George Michael, Lenny Henry, Richard Curtis, Rupert Grint, Claire Balding, JLS, Dermot O'Leary, Sir Paul McCartney, Davina McCall, Lord Coe, Tom Felton, Gordon Brown, Roger Lloyd-Pack, Rio Ferdinand, Keira Knightley, Richard Madeley, Tom Daley, Justin Bieber, Ringo Starr and Robert Winston
The Inbetweeners Rude Road Trip The Inbetweeners boys trek across the country to find the rudest places in their rudest road trip. Simon Bird, Joe Thomas, James Buckley and Blake Harrison
Alan Partridge Alan Partridge hosts his Mid Morning Matters radio show with a Comic Relief theme. Steve Coogan and Tim Key
An Idiot's Appeal Ricky Gervais, Stephen Merchant and Karl Pilkington discuss Comic Relief and charity, comedy sketch. Ricky Gervais, Stephen Merchant and Karl Pilkington
Armstrong and Miller A spoof of Blue Peter as we find out why the pair will not be able to join the show tonight. Ben Miller and Alexander Armstrong with Jessica Ransom
Rude Tube A music video spoof of "Empire State of Mind" about Newport, Wales, featuring some of Wales's most famous media stars. Plus a special normal episode presented by Alex Zane. Alex Zane, Gethin Jones, Steve Jones, Connie Fisher, Joe Calzaghe, Robbie Savage, Ruth Madoc, Sian Lloyd, Bonnie Tyler, Alex Jones, Paul Whitehouse, John Humphrys, Colin Jackson, Anneka Rice, Goldie Lookin Chain, Josie D'Arby, Helen Adams, Imogen Thomas, Mathew Pritchard, Lee Dainton, Tim Vincent, Lacey Banghard and others
Angry Boys A short preview of the new comedy series Angry Boys. Chris Lilley
24 Hour Panel People Highlights of 24 hours of comedy panel shows. David Walliams, David Mitchell, Danny Wallace, Jimmy Carr, Miranda Hart, Barbara Windsor, Paul O'Grady, Jedward, Keith Lemon, Stephen Fry, Dara Ó Briain, Nick Hancock, Lionel Blair, Angus Deayton, Richard Curtis, Sara Cox, Nick Grimshaw, Alexa Chung and others
Misery Bear with Kate Moss Sketch about the day in the life with Misery Bear. Kate Moss

Jack and Kevin's Comic Relief Lock In

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Tonight's compilation hosted by Jack Whitehall and Kevin Bridges features clips from The Morgana Show, The One Ronnie, Miranda, The Inbetweeners, Newswipe Misery Bear and Armstrong and Miller, plus a special sketch from Peter Dickson. The audience included Marcus Akin.

Musical Performances

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Artist Song Notes
The Wanted "Gold Forever" The official Comic Relief song for this year.
Take That "Happy Now"
Adele "Someone Like You"
JLS feat Miranda Hart "Eyes Wide Shut" Miranda covers Tinie Tempah's verse and is joined by backup dancers Patricia Hodge, Sarah Hadland and Tom Ellis
Gareth Malone & Rick Astley "Never Gonna Give You Up" The choir featured Ainsley Harriott, Antony Worrall Thompson, Nancy Lam, Rosemary Shrager, Gary Rhodes and Rusty Lee
Elbow "Open Arms"
Annie Lennox "Universal Child"
The Axis of Awesome Medley of Pop Songs A variation of their "Four Chords" song
Gareth Malone & Rick Astley "Never Forget" Featuring Ainsley Harriott, Antony Worrall Thompson, Nancy Lam, Rosemary Shrager, Gary Rhodes, Rusty Lee, Jimmy Carr, Alex Jones, Alan Carr, Helen Skelton, Lenny Henry, Kirstie Allsop, Andy Akinwolere, Fearne Cotton, Claudia Winkleman

Music Videos

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Artist Song Notes
The Wanted "Gold Forever" Short promotional clip
Geraldine McQueen & Susan Boyle "I Know Him So Well" Peter Kay stars as Geraldine
Take That "Happy Now" Fake That features David Walliams, Catherine Tate, James Corden, Alan Carr and John Bishop
George Michael "True Faith" Introduced by James Corden as 'Smithy'
Josie d'Arby, Steve Jones, Paul Whitehouse, Siân Lloyd, Connie Fisher, John Humphrys, Gethin Jones, Helen Lederer, Robbie Savage, Anneka Rice, Ruth Madoc, Tim Vincent, Howard Marks, Gareth Jones, Lisa Rogers, Helen Adams, Max Boyce, Joe Calzaghe, Dirty Sanchez, Wynne Evans, Goldie Lookin Chain, Colin Jackson, Grant Nicholas, Shakin' Stevens, Michael Sheen, Imogen Thomas, Bonnie Tyler, Alex Jones and Ian Woosnam. "Newport" A parody version of "Empire State of Mind"

Donation progress

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18 March 2011

[edit]

The Desert Trek total was £1,375,037. Helen Skelton raised £253,789. Sainsbury's raised £10,030,984, the single biggest cheque that Comic Relief has received. TK Maxx raised £3,000,112. Maltesers raised £1,101,807. BT raised £353,802. Walkers raised £1,200,038. British Airways raised £800,747. Chris Moyles and Comedy Dave raised £2,600,000 for their 52 Hour Radio Marathon. Ryman raised £385,198

Time Amount Large donations
20:05 GMT £5,797,110 BT, Helen Skelton, Red Nose Desert Trek
21:09 GMT £26,653,281 Let's Dance for Comic Relief, Maltesers, TK Maxx
21:58 GMT £41,873,505 £10 million by Sainsbury's

19 March 2011

[edit]
Time Amount Large Donations
00:37 GMT £68,669,557 Walkers, British Airways, Ryman, BBC Radio, Kellogg's
02:09 GMT £74,360,207

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Red Nose Day 2011

View on Grokipedia
from Grokipedia

Red Nose Day 2011 was the flagship biennial charity fundraising initiative of , conducted on 18 March 2011 through a broadcast on and , leveraging comedy sketches, celebrity performances, and public donations to support poverty alleviation efforts for vulnerable populations in the and .
The event, hosted by a ensemble including , , , , , , Dermot O’Leary, and , featured standout comedic segments such as Peter Kay's return as Geraldine McQueen performing alongside , James Corden's "Smithy" trilogy incorporating appearances by and , a "Fake That" parody music video with , , , James Corden, and , and a spoof of Uptown Abbey titled "Uptown Downstairs Abbey" starring and .
It achieved a record-breaking on-the-night total of £74,360,207—the highest in Red Nose Day's then 23-year history— with the final tally, including later pledges and , surpassing £100 million, enabling to expand aid programs amid global challenges.

Background and Context

Overview of the Event

Red Nose Day 2011 was the ninth staging of Comic Relief's biennial fundraising initiative, occurring on Friday, 18 March 2011, with a central live broadcast on from 7:00 p.m. to 2:20 a.m. The event leveraged comedy sketches, musical performances, and celebrity appeals to solicit donations for Comic Relief's projects tackling and humanitarian crises in the and developing countries, particularly in . Participants nationwide were encouraged to engage in "something funny for money," such as wearing novelty red noses—featuring designs like a pirate-themed variant—and organizing local events to amplify contributions. The included high-profile segments, such as a period-drama titled Uptown Downstairs starring actors like and , alongside a sketch where comedian James Corden's character Smithy rallies celebrities to rescue the event's momentum. These elements, combined with pre-recorded documentaries on aid projects and public challenges, underscored the campaign's blend of entertainment and awareness-raising. Fundraising peaked at £74,360,207 during the live broadcast, marking the highest on-night total in Red Nose Day's 23-year history at that time, with subsequent pledges pushing the overall appeal beyond £102 million. This success reflected broad public participation, including corporate sponsorships and media tie-ins, though the charity's focus remained on verifiable impacts from prior events, such as education and health initiatives funded by earlier drives.

Historical Context within Comic Relief

Comic Relief was established in 1985 by screenwriter and comedian as a response to the Ethiopian , initially raising awareness and funds through a Christmas Day broadcast hosted by . The charity's core approach leveraged comedy to combat poverty and suffering, primarily in but expanding to global and domestic causes, with early efforts including benefit singles like Cliff Richard's collaboration with The Young Ones in 1986. By the late 1980s, Comic Relief had formalized its flagship event, Red Nose Day, as a biennial alternating with other initiatives like (launched in 2002), emphasizing public participation via novelty red noses, celebrity sketches, and grassroots fundraising. The inaugural Red Nose Day on 5 February 1988 marked a pivotal expansion, raising £15 million through a live eight-hour featuring stars like in : The Cavalier Years, viewed by over 30 million people. Subsequent events built on this model, with amounts increasing amid evolving nose designs and broader media engagement: £26.9 million in 1989, £20 million in 1991, £18 million in 1993, £22 million in 1995, £27 million in 1997, £35 million in 1999, £61 million in 2001, £61.6 million in 2003, £65 million in 2005, £67.7 million in 2007, and £82.3 million in 2009. These successes reflected Comic Relief's maturation into a , amassing hundreds of millions cumulatively by the early through sustained viewer donations, corporate tie-ins, and high-profile challenges, while maintaining a focus on verifiable aid distribution to projects addressing , and disaster relief. Approaching 2011, Red Nose Day had become Comic Relief's premier vehicle for maximizing impact, with prior totals underscoring escalating public support amid economic recovery post-2008 recession and heightened digital donation channels. The event's historical trajectory demonstrated a shift from ad-hoc broadcasts to structured, multi-platform campaigns, prioritizing comedy's motivational power over somber appeals, which had proven effective in sustaining donor fatigue resistance and funding longevity. This foundation positioned the 2011 iteration—held on 18 March—as an opportunity to surpass previous benchmarks, building on refined logistics and celebrity involvement honed over two decades.

Planning and Objectives for 2011

The planning for Red Nose Day 2011, held on , centered on enhancing fundraising infrastructure and leveraging public engagement through comedy-driven activities to support 's mission of alleviating in the UK and internationally. Preparations included early announcements of key technological partnerships to ensure scalable online donation processing, with selecting Carrenza as its enterprise IT provider on February 3, 2011, for core websites and donation platforms hosted over the cloud to handle anticipated high traffic volumes. A major objective was to direct funds toward and initiatives, particularly in , amplified by a novel UK Aid Match scheme introduced specifically for this event; the (DFID) committed to matching up to £16 million in public donations allocated by for such projects, effectively doubling the impact of contributions in targeted areas. This government partnership, detailed in DFID's 2010-11 , aimed to maximize efficiency in aid delivery by tying private to public without additional taxpayer burden beyond the pledged amount. Broader planning efforts focused on coordinating with the for the live broadcast and mobilizing community-level participation, including thousands of schools organizing events like fancy dress days and challenges to foster widespread involvement. These strategies built on prior events' success, emphasizing verifiable outcomes in rather than symbolic gestures, with internal reports underscoring the need for robust monitoring of fund allocation to maintain donor trust.

Pre-Event Fundraising and Media Campaigns

Documentaries and Celebrity Challenges

In the lead-up to Red Nose Day 2011, the aired the two-part documentary series Famous, Rich and in the Slums on March 3 and 10, focusing on the experiences of four celebrities—, , , and —who spent a week living among residents of , Africa's largest slum in , . The series highlighted the daily struggles of , including inadequate , limited access to clean water, and precarious employment, aiming to humanize the beneficiaries of Comic Relief's aid programs and encourage viewer donations. Participants engaged in local jobs such as manual labor and waste collection, confronting health risks and social stigma, with the footage underscoring Comic Relief's interventions in and without portraying the celebrities' immersion as a complete equivalence to lifelong slum residency. A major celebrity challenge was the BT Red Nose Desert Trek, undertaken by nine participants—Ronni Ancona, , , , , , , , and Peter White—who traversed approximately 100 kilometers of the Kaisut Desert in northern over several days in early 2011. Facing temperatures exceeding 100 degrees , extreme , rocky terrain, and logistical hazards like equipment failures, the group aimed to raise funds by simulating the endurance required in remote aid delivery zones supported by . Coverage included behind-the-scenes updates on platforms, emphasizing physical tolls such as blisters and exhaustion, though the challenge's controlled support differentiated it from unaided survival. This effort contributed to pre-event momentum, with proceeds directed toward 's poverty alleviation projects in .

Television and Radio Specials

In the lead-up to Red Nose Day on 18 March 2011, featured several television specials focused on celebrity challenges to boost pre-event fundraising. One prominent programme was Comic Relief's 24 Hour Panel People, in which comedian participated in a continuous 24-hour marathon of segments, simulating appearances across various formats to raise awareness and donations. Highlights from this endurance challenge were compiled into five half-hour episodes broadcast on during the week prior to the main event, providing viewers with comedic content tied to the charity's "Do Something Funny for Money" theme. Another key television initiative was The Big Red Nose Desert Trek, a documentary series chronicling nine celebrities' attempt to complete a 100-kilometre endurance trek across a challenging environment in aid of . Broadcast on platforms, the programme emphasized the physical and logistical hardships faced by participants, serving as both an inspirational narrative and a call to action for public contributions before the . Ant and Dec also contributed through Big Red Nose Challenge, a segment where the presenters visited multiple television and radio programmes to collect and auction memorabilia, aiming to generate early funds via competitive bidding. This light-hearted intrusion into other shows amplified cross-media promotion without a standalone broadcast format. Radio coverage for pre-event specials was integrated into networks rather than discrete programmes, with dedicated Red Nose Day pages on and Radio 3 offering listener appeals, interviews, and fundraising segments to complement television efforts. Specific radio challenges mirrored TV initiatives, including auctions of show-related items, but lacked independent specials documented in primary sources.

Corporate and Industry Partnerships

Sainsbury's acted as the principal retail partner for Red Nose Day 2011, distributing official merchandise including red noses and related products across its stores, which generated £10,030,984 in donations—the largest single corporate contribution announced during the event broadcast on March 18. Maltesers, a Mars , launched a dedicated campaign under the slogan "Raise Your MALTESERS," committing at least 2 pence per special edition pack sold to while encouraging consumers to submit humorous videos or images of elevated Maltesers packets for potential inclusion in television advertisements; the initiative targeted £1 million in total funds. British Airways supported through its Flying Start program, a ongoing charity partnership with initiated around 2010, which facilitated onboard passenger collections and events such as a record-attempt mid-air performance on a , contributing to over £1.3 million raised in the program's inaugural year encompassing the 2011 appeal. TK Maxx participated by retailing limited-edition Red Nose Day apparel, including T-shirts designed by and Liberty prints on silk scarves priced at £12.99, with proceeds directed to . Additional brands such as integrated promotional activities aligned with the event's themes, while technology firms including Carrenza (cloud IT platforms), (donation processing clusters), Cisco and Zeus Technology (network security and traffic management), HP (servers and storage), and WorldPay (payment gateways), and (virtualization) provided backend infrastructure to handle peak volumes without downtime.

Other Promotional Events and Auctions

Motors UK dealers contributed through a nationwide charity initiative, where 28 dealerships customized 32 part-exchange vehicles—referred to as "pimping" the cars with enhancements—and auctioned them to benefit . This effort was announced on March 11, 2011, as part of broader corporate support for Red Nose Day . Local auctions also featured prominently in community-driven promotions. For instance, a took place at the store in , , aligning with the event's "do something funny for money" theme to encourage public participation and boost donations. These auctions complemented the slogan's call for innovative, humorous activities, though specific proceeds from individual events were not publicly detailed beyond their role in the overall £108 million total raised by in 2011. Smaller-scale efforts, such as personal phone auctions documented by participants, further exemplified grassroots involvement but remained ancillary to larger corporate and broadcast drives.

Main Event Broadcast

Influence of Global Events

The Tōhoku earthquake and tsunami struck on March 11, 2011, just seven days before Red Nose Day on March 18, generating widespread international relief appeals that competed for public donations. Despite this recent disaster dominating global headlines and prompting substantial aid efforts, Comic Relief's fundraising achieved a record £74.3 million in live donations during the broadcast, surpassing previous nights and indicating sustained public engagement with the charity's focus on poverty alleviation in and domestic projects. The Arab Spring uprisings, which had escalated across and the since late 2010, were ongoing in early , with Egypt's in and intensifying conflict in culminating in a UN Security Council resolution authorizing a on March 17. These events drew media attention to humanitarian crises in the region but did not correlate with reported disruptions to Red Nose Day programming or participation; contemporary accounts emphasize the event's domestic comedy-driven format and celebrity involvement as insulated factors enabling its success amid broader global instability. No adjustments to the event's objectives or content were made in direct response to these crises, reflecting Comic Relief's established emphasis on long-term rather than immediate , though some local initiatives, such as school collections, allocated portions of proceeds to both and Japan relief efforts.

Hosts and Presenters

The Red Nose Day 2011 telethon, broadcast live on on 18 March 2011, featured a team of prominent British television presenters who guided the seven-hour event, introducing sketches, performances, and fundraising appeals. The core lineup included , a long-time stalwart who co-hosted multiple segments; , who handled transitions and audience interactions; , contributing comedic commentary; and , engaging in live banter and celebrity interviews. Additional presenters such as , , , and rotated through the broadcast, rallying viewers for donations and providing updates on real-time totals, which reached a record £74.36 million by the night's end. Their collective presence, drawing on established rapport with audiences from shows like and , aimed to maximize engagement and contributions. No single host dominated; instead, the format emphasized ensemble dynamics to sustain energy across the extended runtime.

Sketches, Features, and Celebrity Appearances

The Red Nose Day 2011 broadcast included numerous comedic sketches and features centered on celebrity participation to drive fundraising. A standout was the "Smithy to the Rescue" sketch, featuring reprising his Gavin & Stacey character Smithy, who fields calls from high-profile figures imploring him to rally support for the event; cameos included , , , , , , , members, and , culminating in chaotic on-set antics to boost donations. Other sketches highlighted British television staples with guest stars. In an Outnumbered parody, child actors , , and relentlessly pester tennis player during a family interview, exaggerating parental frustrations for comic effect. A Doctor Who short titled "Space & Time" spoofed the series with as the Doctor time-traveling for relief efforts. , portrayed by , delivered a self-absorbed critiquing charity events in his signature awkward style. Features incorporated interactive and challenge-based elements with celebrities. Ant & Dec's "Big Red Nose Challenge" involved recruiting A-list guests like for absurd tasks to spur viewer pledges. A parody at saw , , and competing to cook for under Michel Roux Jr.'s scrutiny, blending culinary mishaps with . Additional appearances featured in an Autumnwatch spoof with bizarre animal antics, magician performing illusions for staff, and interacting with the puppet Misery Bear in a . These segments, interspersed throughout the March 18 , emphasized humor tied directly to donation appeals.

Musical Performances and Videos

Several musical acts performed live during the Red Nose Day 2011 broadcast on on 18 March 2011. delivered a performance of their single "Happy Now", joined by a tribute band called Fake That in a comedic segment. performed "Universal Child", a track from her 2007 album Songs of Mass Destruction, adapted for the charity event. Elbow followed with "Open Arms", the lead single from their 2011 album Build a Rocket Boys!. The Wanted premiered "Gold Forever", designated as the official single for 2011, which was released on 19 March and peaked at number three on the UK Singles Chart, raising funds through sales. Other highlights included a medley by Australian comedy trio , featuring pop songs built on four chords such as "Don't Stop Believin'" and "". A celebrity chefs' choir, coached by , covered Rick Astley's "" as part of a training segment aired prior to the main event. JLS collaborated with comedian on a dance-infused rendition of their song "", incorporating Hart's physical comedy style from her series Miranda. These performances, broadcast live from studios in , contributed to the evening's entertainment while promoting associated charity singles and videos available for purchase.

Fundraising Results

Live Donation Progress

During the Red Nose Day 2011 telethon broadcast on from 7:00 p.m. to midnight on 18 March, donations were tracked in real time via a running total displayed on screen and announced periodically by presenters. At one point midway through the event, more than £40 million had been raised, reflecting surging public response to appeals, sketches, and celebrity segments. Telephone donation lines, managed by BT, processed 765,777 calls during the live show, peaking at 268 calls per second (equivalent to 16,080 per minute) around 9:45 p.m., underscoring the intensity of live contributions amid high viewer engagement of over 9 million at peak. This volume contributed to the totalizer's rapid ascent, bolstered by text and online pledges integrated into the live updates. The broadcast concluded with an on-the-night total of £74,360,207, the highest ever for a Red Nose Day in its 23-year history up to that point, surpassing the 2007 record by approximately £10 million and demonstrating effective real-time momentum. This figure represented immediate donations and pledges verified during the event, excluding subsequent and longer-term contributions that pushed the overall total to £108,436,227.

Final Totals and Records

The of Red Nose Day 2011 on March 18 concluded with an on-the-night total of £74,360,207, marking the highest amount raised during the event's airing in its 23-year up to that point. This figure represented donations received in real-time through phone, text, and online channels during the telethon. Following the event, additional contributions from ongoing campaigns, corporate pledges, and tax relief pushed the final total for Red Nose Day 2011 to £108,436,227, establishing a new record for the single-event fundraising haul by at the time. This surpassed previous benchmarks and reflected broad public participation, including sales of official red noses and noses-themed merchandise, which contributed significantly to the overall sum. The achievement was attributed to high viewer engagement and celebrity-driven appeals, though subsequent years would later exceed these figures.

Fund Usage and Measurable Impact

Allocation of Proceeds

The proceeds from Red Nose Day 2011, which contributed to Comic Relief's overall total of approximately £108 million for that cycle, were disbursed primarily through grants awarded in the 2011/12 . Comic Relief's policy mandates allocating all funds raised from such events before the subsequent Red Nose Day, with grants phased over time to support ongoing projects while minimizing administrative overhead. In 2011/12, Comic Relief awarded £81.3 million in grants, comprising 253 UK-based grants totaling £32.3 million (approximately 40% of the total) and 93 international grants totaling £45.7 million (approximately 56%). After accounting for £3.7 million in grant cancellations, the net disbursement reached £78 million. UK allocations focused on domestic alleviation, with significant portions directed to young people (£11.81 million) and initiatives (£2.18 million). Overseas grants, predominantly targeting , emphasized health (£11.4 million) and education (£11.27 million), aligning with Comic Relief's emphasis on evidence-based interventions in high-need regions. A portion of the Red Nose Day 2011 funds specifically benefited from a £16 million matching commitment by the Department for International Development (DfID), which doubled public donations allocated to and projects in . These allocations reflect Comic Relief's strategy of partnering with vetted non-profits for direct project funding, with oversight to ensure measurable outcomes such as improved access to services, though independent evaluations of long-term efficacy vary by initiative.

Short-Term Projects Funded

Proceeds from Red Nose Day 2011, which raised over £100 million including matched funding, supported short-term projects emphasizing immediate interventions and crisis response in and the . A key component involved £16 million in UK government-matched funds directed toward urgent and needs, enabling rapid deployment of resources to vulnerable populations. One prominent example was a £5 million grant to the Global Alliance for Vaccines and Immunisation (), in partnership with the Gates Foundation, which procured and distributed vaccines across to address acute childhood disease risks. This initiative delivered 2,500 pneumococcal vaccines, 36,000 rotavirus vaccines, and 374,000 pentavalent vaccines, providing immediate protection against preventable illnesses like , , and . In , funds facilitated quick educational access for marginalized girls through the Jinja Women's Association project, supporting 7,000 beneficiaries with school enrollment and training to mitigate immediate cycles. For instance, individual cases like 12-year-old Dina from a slum gained prompt entry to , enhancing short-term stability and future prospects. Domestically, grants funded the "Card Before You Leave" initiative in , which implemented follow-up protocols for patients discharged from care, resulting in swift policy adoption by to prevent immediate crises. These efforts formed part of broader 2011/12 grant allocations totaling £78 million net, prioritizing tangible, near-term outcomes over extended development.

Long-Term Outcomes and Evaluations

Funds from Red Nose Day 2011 supported health and initiatives in , with the UK government matching Comic Relief's £16 million commitment for such projects in . By 2017, these efforts included the Jinja Women’s Association project, which had enabled 7,000 girls to access , fostering long-term benefits such as improved , healthcare access, and economic opportunities to break cycles of across generations. Related malaria control projects funded by Comic Relief around this period, such as the Pioneer Initiative (2009–2014), demonstrated sustained impacts, including household ownership rising from 37% in 2009 to 92% post-distribution, with retention rates three times higher than baselines three years later. These interventions reduced population density and infectious bites across districts, provided rectal artesunate to 342,052 children for severe , and integrated learnings into Uganda's National Malaria Reduction Strategy for ongoing systemic improvements. Public evaluations of 2011-specific long-term outcomes remain limited, with emphasizing project integration into national frameworks for durability rather than isolated metrics; however, broader assessments of similar grants highlight challenges in measuring generational effects amid external variables like policy changes. No independent peer-reviewed studies directly attributing causal long-term gains solely to 2011 funds were identified, underscoring reliance on grantee reports for impact claims.

Criticisms and Debates

Effectiveness of Charity Model

Comic Relief's charity model for Red Nose Day centers on using comedic entertainment and public appeals to amass donations, which are subsequently granted to partner organizations addressing , health, and social issues primarily in the UK and . In , this approach yielded a record-breaking on-the-night total of £74,360,207, surpassing previous events and contributing to the charity's cumulative fundraising milestone. The model prioritizes broad awareness-building over narrow, evidence-based interventions, with funds allocated via competitive grants following published criteria that emphasize measurable outcomes such as improved access to education and support. Efficiency in is a strength, as the model leverages donated airtime from the and celebrity participation to minimize direct solicitation costs, reportedly eliminating up to 75% of traditional fundraising expenses through innovative appeals like sponsored challenges. commits to disbursing all Red Nose Day proceeds before the subsequent event, with administrative overheads maintained low relative to totals raised, enabling grants to flow quickly to projects. Independent reviews, such as those from Giving Evidence, highlight the model's transparency, regular strategic updates every four years, and focus on both direct and systemic change, crediting it with delivering value beyond mere donation volumes, including policy advocacy and partnerships like Fairtrade initiatives. Grant effectiveness varies by program, with evaluations of Comic Relief-funded initiatives demonstrating tangible outputs, such as enhanced and community health improvements in sport-for-development projects spanning 2002–2022, where £80 million supported 644 grassroots organizations. However, rigorous cost-effectiveness analyses akin to those from evaluators are absent, as the model funds a diverse portfolio—including and capacity-building—rather than prioritizing interventions with the highest returns per pound, such as cash transfers or . An internal response to critiques cited independent assessments affirming "strong returns at lower risk" compared to peers, though these lack detailed counterfactuals or long-term causal metrics. Critics contend the model's heavy reliance on emotive, celebrity-driven narratives fosters dependency and overlooks root causes like failures, potentially diluting impact by channeling funds into less scalable efforts. While fundraising peaks like 2011's underscore short-term mobilization success, subsequent evaluations reveal challenges in attributing sustained amid confounding variables, with some aid watchdogs questioning whether portrayals of beneficiaries as passive recipients undermine . Overall, the model excels in volume generation but invites scrutiny for insufficient emphasis on empirical prioritization, as evidenced by shifts away from "white saviour" tropes in response to representation concerns that indirectly affect donor perceptions of efficacy.

Representation and Cultural Portrayals

Red Nose Day 2011 featured comedic sketches that portrayed British celebrities in exaggerated, satirical roles to drive viewer engagement and donations. A prominent example was the "Smithy to the Rescue" sketch, where reprised his boorish character Barry "Smithy" from to "save" the event from being axed, incorporating cameos from , , , and others in absurd interventions. Additional portrayals included parodies like a royal opening sequence with and endorsements emphasizing self-deprecating British humor. These depictions reinforced a cultural of blended with light-hearted mockery, drawing on traditions of ensemble for charitable appeals. Fundraising segments represented beneficiary communities in and other regions through appeal films highlighting poverty, disease, and aid projects funded by , such as water initiatives and health programs. These visuals typically showed Western-supported interventions improving local conditions, aligning with the charity's model of contrasting UK prosperity against global need to spur donations. While effective for raising £74.3 million that year, this representational strategy later drew scrutiny for depicting Africans primarily as passive recipients, potentially embedding paternalistic views of dependency rather than agency. Cultural portrayals extended to , with red noses symbolizing collective solidarity, but retrospective analyses highlight how -driven narratives may have overshadowed nuanced stories, contributing to broader debates on charity media ethics. No significant contemporary backlash targeted 2011's content, though the format prefigured shifts, including Comic Relief's 2020 decision to cease celebrity trips to and stereotypical imagery.

Financial Management Concerns

In the fiscal year encompassing Red Nose Day 2011 (March 25, 2011), reported total income of £89.5 million, with the event itself generating a record £102.4 million in pledges and donations, primarily from individual contributions (£85 million) and text donations (£15.2 million). Net grants disbursed totaled £78 million after cancellations, comprising £32.3 million for 253 projects and £45.7 million for 93 international initiatives, reflecting a commitment to allocate funds within the cycle before the next event. Costs of generating funds, including event production and activities tied to Red Nose Day, amounted to £17.7 million, representing approximately 18% of total income in the 2011/12 period, with support costs allocated across activities totaling £3.9 million. maintained that public donations were directed 100% to charitable projects, with operational overheads covered by investment returns and corporate sponsorships; however, this model relies on an investment portfolio that, by later accounts, included stakes in arms manufacturers, firms, and alcohol producers to achieve targeted returns of 5.5%. Such practices, in place during 2011, prompted subsequent debates over ethical alignment, as the generated income—used to offset administrative expenses—potentially contradicted the charity's poverty-alleviation ethos, though trustees defended it as necessary for without dipping into donations. Executive compensation drew indirect scrutiny, with Chief Executive Cahill's salary at £122,212 for the prior period, rising to £130,823 by 2012 amid broader of pay in large charities. Reserves stood at £4.9 million in the general fund, below the revised £10 million target set for six months' operations, underscoring reliance on event-driven income and prompting adjustments to policies for stability. No major financial irregularities or transparency lapses were reported specifically for , with annual accounts emphasizing compliance and public through detailed grant analyses.

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