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Andrey Andreev (Russian: Андрей Андреев, romanized: Andrey Andreyev;[1] born Andrey Vagnerovich Ogadzhanyants Russian: Андрей Вагнерович Огаджанянц, romanized: Andrey Vagnerovich Ogadzhanyants; 3 February 1974[2][3]) is a Russian-born British tech entrepreneur.[4] He is known for founding the dating and social networking apps Bumble and Badoo, amongst others.[5][6][7]

Key Information

In 2019, Andreev sold his 79% stake in the apps' holding company, MagicLab (now Bumble Inc.), to Blackstone Inc. at a $3 billion valuation.[8] In 2020, he founded social audio app Stereo.[9] His previous ventures include SpyLog, Begun, and Mamba.

Early and personal life

[edit]

Andreev was born and raised in Moscow, Russia. In interviews, Andreev discussed an early interest in communication technology; he built a homemade radio as a preteen and the first person he spoke to was from New York.[10][11]

In 2005, he moved to London, England, settling in Covent Garden.[12][5][4] He became a British citizen in 2008.[4]

Andreev lists cooking as one of his greatest passions and contributes dishes to the menus of his favorite restaurants.[13] The sweet onion soup 'Andreï Style' at two-Michelin-starred L'Atelier de Joël Robuchon in Covent Garden, London, is named after him.[14]

In 2018, Andreev made the Forbes' global list of billionaires for the first time. As of February 2026, his net worth was estimated at $2.1 billion.[5]

He was played by Dan Stevens in the 2025 movie Swiped.[15]

Career

[edit]

Early entrepreneurship

[edit]

In 1992, after dropping out of a management course at the University of Moscow within a year of enrollment, Andreev moved to Valencia, Spain. He began startups and sold them for a profit. Two such ventures were Virus (1995 to 1997), an online Russian business selling computers, and SpyLog (1999 to 2001), software for web owners that tracks visitors.[14][4]

In 2002, Andreev founded the digital advertising firm, Begun.[16] In 2003, he sold the majority share of the company to Russian investment firm Finam Holdings[17] and sold his remaining stake in 2004.[4]

In 2004, Andreev founded the freemium, desktop-based dating site, Mamba. In its first year of operation, Mamba grew to more than 4 million users. In 2006, he sold his stake in the company for an undisclosed amount.[4]

Badoo

[edit]
Main article: Badoo

In 2006, Andreev launched Badoo, a social networking and photo-sharing app. Initially developed to compete with Facebook, Andrey decided to pivot to dating after the release of the iPhone. The company experienced rapid growth throughout Europe and Latin America, growing to nearly 12 million users within the first year.[14]

In an article in 2011, Wired described Badoo as a 'mass phenomenon' in Brazil, Mexico, France, Spain, and Italy.[18] By 2019, Badoo had 425 million registered users globally and operated in 190 countries.[19]

According to a 2018 Forbes investigation, thirteen employees reported a toxic culture at Badoo's London headquarters. This included circulation of pornography of an employee and a culture of parties with prostitutes and illegal drug consumption, photos of which were shared via internal emails. Forbes accused Andreev of knowledge of the events via email, but not participation in them. Additionally, female employees were sexually harassed and assaulted and described tolerating this to achieve career progression. Forbes additionally reported that parts of this culture were beginning to change, including diversity and inclusion training and cessation of naming technical updates after pornography performers.[4][20]

In a 2017 interview, Andreev claimed that Badoo had invented the popular dating application "swipe" feature.[10] Andreev also introduced industry-standard paid features such as 'rise up'[14] and the 'lookalike' feature that allows users to search for others who have similar characteristics to their favorite celebrity.[10] In an October 2017 interview with Shortlist, Andreev stated his philosophy and management style is, "to make people happy", describing Badoo's company culture and the perks they offered including food and parties.

In April 2019, Andreev committed 100% of Badoo's revenue to restore the Notre Dame Cathedral in Paris following the fire.[21][22]

Bumble

[edit]
Main article: Bumble

In 2014, Andreev contacted former Tinder marketing executive Whitney Wolfe about working together.[23][24][25] Andreev initially offered Wolfe a role as Chief Marketing Officer at Badoo, but she refused.[24] He persuaded her to move back into the dating space by offering her funding and access to Badoo's team.[24] In December 2014, they launched Bumble.[23]

Speaking to The Guardian, Wolfe named Andreev as her biggest mentor in business[26] and that he, "took the chance on her when no one else would", and that "without him, the Bumble journey wouldn’t have been possible."[27]

Per their agreement, Andreev oversaw the company's operations and leveraged Badoo's infrastructure and engineering resources.[28] He provided US$10 million in funding and owned 79% of the company.[28] Wolfe was founder and CEO, and owned 20%.[28] Bumble shared infrastructure with Badoo at its London office.[4]

Bumble was valued at more than $1 billion in November 2017.[28]

MagicLab

[edit]

Andreev launched MagicLab, a holding company that builds and owns dating and social networking apps Badoo, Bumble, Lumen, Chappy, and Hot or Not in partnership with their founders.[6] In November 2019, he sold his shares to Blackstone Inc. at a $3 billion valuation for the company.[29][30] In 2020, MagicLab was renamed Bumble Inc. after the transaction.[31]

Stereo

[edit]

In 2020, after the sale of MagicLab to Blackstone, Andreev launched the social audio app Stereo. The app allows users to interact with live talks via hosting and listening capabilities.[32][33] The company has offices in London and Los Angeles, with 20 former MagicLab employees involved.[32][34][35][36]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Andrey Andreev

View on Grokipedia
from Grokipedia
Andrey Andreev (born 3 1974) is a Russian-born technology entrepreneur renowned for founding , a prominent social networking and platform established in that has amassed hundreds of millions of users worldwide. Originating from , Andreev holds citizenship in , the , and , and has built his career from early ventures like the advertising tool SpyLog in 1999 to serial successes in the sector, including the Russian platform and stakes in apps such as , Chappy, and Lumen under his MagicLab . His innovations in mobile social discovery have positioned as a precursor to modern dating apps like , predating it by several years, and contributed to his status with an estimated net worth exceeding $2 billion as of recent assessments.

Early life

Upbringing in Moscow

Andreev was born Andrey Ogandzhanyants on February 3, 1974, in , to parents from the Soviet : his mother a schoolteacher and his father a of recognized in Russia's sector. The family resided in a typical urban Soviet apartment, reflecting middle-class status amid the late Brezhnev-era stagnation, where state-provided housing and professional salaries supported modest stability for educated households despite widespread material shortages. The household environment, cluttered with electronic components from his father's work, sparked Andreev's childhood fascination with gadgets and communication devices during the . At age 10 in 1984, he assembled a rudimentary radio to access music broadcasts, demonstrating early hands-on experimentation in a when consumer were scarce and often imported illicitly. By age 12, he constructed a simple to connect with a friend, and at 14 he erected a homemade antenna that enabled shortwave contacts with listeners in the United States, bypassing Soviet information controls. Andreev's formative years bridged Gorbachev's reforms—introducing limited market elements and amid economic dislocation—and the USSR's 1991 collapse, followed by Yeltsin's 1990s liberalization, which unleashed exceeding 2,500% in and oligarch-driven asset grabs. This transition from rigid central planning to volatile , experienced during his adolescence, exposed middle-class families like his to sudden scarcities, black-market adaptations, and opportunities for private initiative, potentially instilling pragmatic self-reliance over ideological conformity. Such conditions contrasted sharply with the predictability of Soviet maturity, fostering a attuned to rapid pivots amid uncertainty, as evidenced by Andreev's subsequent ventures in Russia's nascent .

Education and initial interests

Andreev was born in 1974 in , where he completed secondary education amid the late Soviet era's emphasis on rigorous schooling in and sciences. His , a of and prominent figure in Russia's emerging tech sector, likely fostered an early exposure to analytical thinking and computational concepts. In 1992, Andreev enrolled in a management program at but departed after less than one year to relocate with his family to , forgoing a formal degree. This abbreviated higher education period contrasted with his self-directed pursuits in technology, reflecting a preference for practical experimentation over institutional credentials during Russia's post-Soviet transition. His nascent interests centered on digital communication and computing, influenced by the era's nascent access in the and his familial tech milieu; these hobbies involved tinkering with early hardware and software, prefiguring entrepreneurial applications in online networking without reliance on advanced formal training.

Personal life

Residences and citizenships

Andreev relocated to in 2005, establishing his base in the area to pursue entrepreneurial opportunities in the UK's tech ecosystem. He became a British citizen in 2008, which facilitated his business operations and integration into the London financial and tech scenes. In addition to his Russian citizenship by birth, Andreev holds Maltese citizenship, acquired alongside his British one to support his global mobility and corporate structuring across . These multiple citizenships have enabled flexible residency and tax considerations amid his international ventures. Andreev maintains primary residences in , including a £145 million penthouse and adjacent flats purchased in 2021 at the redeveloped former embassy site on in . This property acquisition underscores his long-term commitment to the city as a personal and operational hub, though he has been associated with business addresses in , such as , without confirmed personal residency there.

Family and relationships

Andrey Andreev has maintained a high degree of privacy regarding his personal relationships, with scant details emerging in public sources. Information on his , long-term partners, or offspring remains undisclosed, reflecting a consistent pattern of minimal personal revelation amid his prominence in the industry. In a 2018 profile, Andreev confirmed having a at the time, noting that he did not meet her through or other platforms he founded, though no further identity or duration of the relationship was specified. No subsequent reports have indicated or children, underscoring his preference for shielding familial ties from public view, which aligns with broader strategies among tech entrepreneurs to mitigate and focus on professional output. Andreev's ventures, including and MagicLab, show no evidence of family involvement in operations or , prioritizing external talent over relational networks—a meritocratic stance evident in hiring practices reported by former employees and company structures. This separation reinforces a minimalist personal profile that contrasts sharply with the vast interpersonal data ecosystems he has built through his businesses.

Entrepreneurial career

Early ventures in Russia

Andreev founded SpyLog in 1999 while based in , developing it as a desktop software tool for website owners to track visitor data and monitor performance, functioning as an early analog to modern platforms. The service addressed the nascent demands of Russia's , where internet usage was expanding but lacked sophisticated tracking infrastructure, allowing site operators to measure traffic and ad effectiveness amid limited access and rudimentary payment systems. He exited SpyLog in December 2001 for an undisclosed amount, marking his first significant entrepreneurial sale in the Russian tech sector. In the early 2000s, Andreev launched additional ventures testing monetization strategies in 's emerging online spaces, including Begun in 2002, a platform that enabled targeted ads based on search queries and site content. Begun capitalized on the growth of Russian search engines and portals, generating revenue through models adapted to local currencies and advertiser preferences, which propelled Andreev to millionaire status by 2003. These projects involved navigating regulatory hurdles and economic volatility in post-Soviet , such as inconsistent infrastructure and reliance on dial-up connections, which necessitated lightweight, cost-effective solutions over bandwidth-intensive alternatives. The experiences with SpyLog and Begun provided Andreev with practical insights into scalable ad tech within constrained markets, emphasizing user acquisition via free tools and revenue from premium analytics, principles that later influenced his approach to global product development by prioritizing viral growth and data-driven optimization over heavy upfront investments.

Relocation to London and pre-Badoo projects

Andreev relocated to around 2006, shortly after selling his stake in the Russian dating platform , which he had launched in 2004 and exited after approximately 18 months for a significant profit. The move positioned him in a major European financial and tech hub, enabling access to broader international markets, deeper networks, and regulatory environments more conducive to scaling businesses beyond Russia's constraints, such as the blocked acquisition of his prior venture Begun. In , Andreev initially focused on integrating into the nascent tech ecosystem, including early meetings with potential investors and observations of Western trends, which contrasted with his experiences in Russia's more insular and early sectors. This period involved low-profile experimentation with web-based tools for user engagement, drawing on lessons from his analytics firm SpyLog (sold in 2001) and contextual ad platform Begun (exited in 2004), though no major standalone projects materialized before his pivot to dating-focused innovation. He obtained British citizenship in 2008 or 2009, solidifying his base in the city.

Founding and expansion of Badoo

Andrey Andreev founded Badoo in 2006 as a web-based social networking platform incorporating photo-sharing and location-based features, initially conceived to rival emerging sites like Facebook before shifting emphasis toward dating functionalities. The service launched from Moscow and quickly incorporated geolocation technology to facilitate local connections, predating similar mechanics in later apps. By 2008, Badoo secured $30 million in funding from the Russian venture capital firm FINAM Technology Fund, enabling further development and international rollout. Badoo's expansion accelerated through organic user acquisition, particularly in emerging markets across , , and other non-Western regions where apps faced less competition from U.S.-centric platforms. The platform achieved rapid sign-up growth, surpassing 340 million registered users by leveraging viral sharing and minimal barriers to entry, establishing it as the world's largest network by total registrations—exceeding 400 million. This scale was driven by targeted marketing in high-growth areas like , , , and n countries, where user bases expanded exponentially in the platform's early years. Monetization relied on a model, offering core features such as profile creation, browsing, and basic messaging at no cost to maximize accessibility and user volume, while premium upgrades like enhanced visibility and ad removal generated revenue from engaged subsets. This approach prioritized broad adoption over restrictive paywalls, aligning with Badoo's strategy in diverse, price-sensitive markets and contributing to sustained growth without heavy dependence on Western premium subscriptions.

MagicLab formation and apps like Bumble, Chappy, Lumen

In June 2019, Andrey Andreev formed MagicLab as a consolidating with its affiliated dating applications, including , Chappy, and Lumen, while committing $100 million to recruit talent and accelerate product innovation. The structure centralized shared technology infrastructure, data insights, and teams across the portfolio, enabling efficient scaling and targeted expansion into underserved user segments. Bumble originated from Andreev's 2014 partnership with Whitney Wolfe Herd, who developed the app's core feature requiring women to initiate contact within 24 hours of matching, aiming to reduce unsolicited messages and promote user agency, particularly for female users. Leveraging Badoo's existing user verification and moderation tools, Bumble differentiated itself by inverting traditional messaging dynamics while integrating complementary social networking elements from its parent ecosystem. Chappy launched in early 2017 as a niche app for and bisexual men, backed by Bumble's and Badoo's resources, featuring a slider for users to indicate preferences between casual encounters or long-term relationships to foster authentic connections in a discrimination-free environment. This targeted approach addressed gaps in broader platforms by prioritizing safety and inclusivity for the LGBTQ+ community, with features like photo verification enhancing trust. Lumen debuted in September 2018 specifically for daters over 50, following Andreev's £3.5 million investment, and incorporated voice notes for initial interactions alongside profile verification to verify age and intent, catering to seniors' preferences for substantive communication over swipe-heavy interfaces. By focusing on mature users often overlooked by youth-oriented apps, Lumen complemented the portfolio through demographic specialization, utilizing MagicLab's aggregated data to refine matching algorithms for compatibility based on life-stage factors. Under MagicLab, these applications formed a diversified suite addressing varied user needs—female empowerment in , identity-specific safety in Chappy, and age-appropriate engagement in Lumen—while cross-pollinating features like AI-driven moderation to bolster retention across niches. This strategy capitalized on synergies in user acquisition and behavioral analytics to mitigate risks from market saturation in general services.

Exit from Bumble and MagicLab

In November 2019, Andrey Andreev sold his majority stake in MagicLab, the parent company encompassing , , and other dating applications, to Blackstone Group in a transaction valuing the entity at $3 billion. As part of the agreement, Andreev relinquished his role as CEO, transitioning operational leadership to , 's founder and then-CEO of that . The marked Andreev's complete exit from MagicLab's ownership and management, enabling the firm to pursue independent growth strategies, including Bumble's preparations for a . MagicLab, restructured earlier that year in June 2019 from Andreev's prior holdings, had integrated multiple apps under a unified entity focused on innovation and expansion. The sale provided Andreev with substantial financial returns, reflecting the empirical success of his foundational contributions to scaling the platforms from Badoo's 2006 launch to a global user base exceeding hundreds of millions. Post-transaction, Blackstone assumed majority control, supporting MagicLab's shift toward accelerated product development and market positioning without Andreev's direct involvement. This strategic separation aligned with Andreev's expressed intent to pursue new entrepreneurial ventures, as indicated in his public statements following the deal.

Launch of Stereo

Following the sale of his stake in MagicLab to Blackstone in 2020, Andrey Andreev founded and became CEO of , an audio-only social platform launched in August of that year. The app enables users to host live audio discussions or join as listeners and participants via mobile devices, fostering spontaneous voice-based interactions without reliance on visual profiles or algorithmic swiping mechanisms prevalent in dating applications. Unlike image-driven platforms, 's core mechanic pairs users in real-time duets or group talks, emphasizing vocal authenticity and immediate conversational flow to build connections. Stereo's design capitalized on the surge in audio content consumption during the early , akin to the rise of Clubhouse amid podcasting and remote socialization trends spurred by the . Andreev positioned the app as a tool for unscripted, topic-driven dialogues—ranging from casual chats to moderated debates—where users can discover rooms based on interests and contribute verbally, promoting depth over superficial judgments. This shift from visual curation to auditory engagement aims to reduce biases associated with appearance-based matching, though early adoption faced competition from established audio apps. As of 2025, continues operations under Andreev's leadership, with a focus on expanding live audio features and , though specific engagement metrics remain limited in public disclosures. The platform has sustained a niche in social audio, hosting diverse discussions while iterating on matching algorithms to pair compatible voices for enhanced retention. No major rounds or valuation updates have been widely reported post-launch, indicating steady but understated growth compared to Andreev's prior ventures.

Controversies

Workplace culture allegations at Badoo

In July 2019, a investigation detailed allegations of a culture at 's headquarters, drawing from interviews with 13 former employees who described an environment marked by drug use, facilitation of , and . Reports included accounts of cocaine-fueled afterparties and company-sanctioned access to prostitutes for staff, with one widely circulated internal photo depicting an employee receiving from a sex worker. Sexist practices allegedly involved engineering updates named after porn stars and a broader tolerance for misogynistic behavior in a 600-employee office. Former staff attributed management oversight, including under founder Andrey Andreev, to an environment where such misconduct persisted without sufficient intervention, contrasting with Badoo's public image as a dating platform. These claims emerged amid Badoo's rapid scaling from a startup to a firm with over 400 million users by 2019, where high-pressure growth dynamics may have contributed to lax oversight, though the allegations highlighted potential causal links between leadership tolerance and cultural decay. No large-scale lawsuits or regulatory penalties directly stemming from these workplace allegations materialized against Badoo, unlike contemporaneous cases at firms such as Uber, and the company maintained operational continuity with sustained user growth post-2019. High employee turnover, while not quantified specifically for Badoo in public data, aligns with patterns in fast-expanding tech startups, where annual rates often exceed 20-30% due to competitive pressures rather than isolated cultural issues.

Accusations of inappropriate remarks

In July 2019, a Forbes investigation reported allegations from former Badoo employees that Andrey Andreev made racially insensitive comments about the app's user base and staff. One former employee claimed Andreev complained about seeing "too many dark faces" on the platform, arguing it diminished the brand's perceived value and made it appear inexpensive, particularly as Badoo's early U.S. expansion drew a predominantly Latino user demographic. A former high-ranking executive alleged Andreev remarked that "white was better" and responded to tardiness among Latino or African employees with comments like "Well, what can you expect," implying inherent unreliability tied to ethnicity. These claims, based on interviews with 13 ex-employees including former executives Jessica Powell and Alice Bonasio from 2011-2012, centered on Andreev's expressed concerns over visual branding and workforce perceptions rather than any documented shifts in hiring or user policies. Andreev denied the accusations, stating that "diversity is at the core of our brands and values," which aligned with Badoo's global operations serving over 460 million users across diverse markets without evidence of exclusionary practices. The remarks were attributed by sources to Andreev's focus on premium market positioning amid a varied international user base, where demographic mixes could influence app aesthetics in promotional materials, though no recordings or contemporaneous documents corroborated the claims.

Company responses and separations

In July 2019, following reports of workplace issues at Badoo, Andrey Andreev initiated an independent internal investigation into the company's culture, commissioning external experts to review allegations raised by former employees. The probe, announced publicly by Andreev, sought to verify claims and implement necessary reforms, resulting in updated policies on employee conduct and reporting mechanisms at Badoo. By November 2019, amid heightened scrutiny from the investigation and media coverage, Andreev agreed to sell his majority stake in MagicLab—the parent company of Badoo and Bumble—to a consortium led by Blackstone, valuing the enterprise at approximately $3 billion. As part of the deal, Andreev stepped down as CEO, with Bumble founder Whitney Wolfe Herd assuming the role, effectively severing his operational ties to the dating apps portfolio. This transaction was framed as a strategic pivot to refocus MagicLab under new leadership, distancing Bumble's women-empowering brand from Badoo's prior associations. No criminal charges arose from the internal probe or related inquiries, allowing the platforms to maintain operations without legal interruptions.

Business impact and legacy

Innovations in online dating

Andreev introduced the model to with Badoo's launch in November 2006, providing free core access to profile creation, browsing, and messaging while offering paid upgrades like profile boosts via , diverging from prevailing subscription-only services. This approach democratized entry, enabling rapid user acquisition in markets wary of upfront costs, and became a standard replicated across the sector for balancing accessibility and revenue. Badoo's 2009 mobile app iteration pioneered geolocation integration in , using satellite technology to prioritize nearby users for real-time, location-aware matching, predating widespread adoption in competitors. This feature shifted paradigms from static, profile-heavy sites to dynamic, proximity-based discovery, fostering spontaneous interactions and contributing to Badoo's expansion to over 400 million registered users by September 2018. is evidenced by sustained global scale, with the model supporting billions of daily swipes and matches in subsequent years, though retention challenges persist industry-wide at around 3-4% day-1 rates. Under MagicLab, formed in 2019 to oversee and affiliates, Andreev extended innovations to niche verticals, launching apps like (women-initiated conversations), Chappy (LGBTQ+-focused), and Lumen (over-50s tailored verification and prompts), which refined algorithms for demographic-specific compatibility over generic mass appeals. These targeted designs empirically captured underserved segments, with achieving 12.3 million monthly actives by 2021 versus broader apps' dilution in diverse pools, enhancing perceived match quality and algorithmic precision through segmented data training. 's foundational social algorithms, emphasizing scalable encounters and verification, influenced rivals including Tinder's 2012 location-swiping mechanics, accelerating the field's evolution toward mobile-first, algorithm-driven personalization.

Financial achievements and net worth

Andreev first appeared on ' list of global billionaires in 2018, with his fortune primarily derived from ownership of the dating platform and its affiliated ventures. By 2019, estimated his at $1.5 billion, reflecting 's monetization through premium subscriptions and advertising, which generated substantial revenue from its user base exceeding 400 million. A pivotal financial occurred in 2019, when Andreev sold his majority stake in MagicLab—the parent company of and —to Blackstone Group in a transaction valuing the entity at approximately $3 billion. This exit capitalized on the portfolio's growth, including Bumble's rising valuation ahead of its 2021 , which achieved a over $7 billion shortly after listing, though Andreev's proceeds were realized through the prior sale rather than direct IPO participation. As of October 2025, estimates Andreev's net worth at $2.1 billion, underscoring the enduring value of his early investments in dating technology intellectual property and ongoing ventures post-exit. This sustained wealth accumulation highlights the long-term profitability of Badoo's model and strategic expansions, despite his departure from operational roles in the sold entities.

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  54. https://www.reuters.com/business/finance/blackstone-backed-dating-app-bumble-raises-22-billion-us-ipo-2021-02-10/
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