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AtlasGlobal
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AtlasGlobal, named Atlasjet until 31 March 2015,[1] was a Turkish airline headquartered in Istanbul,[2] which operated scheduled domestic and international passenger services as well as charter flights, mostly out of its base at Istanbul Airport.[3] The airline filed for bankruptcy on 12 February 2020, and ceased operations permanently after that date.[4]
Key Information
History
[edit]Early years
[edit]The airline was established on 14 March 2001 and started operations on 1 June 2001. Formerly known as Atlasjet International Airlines, it was set up as a subsidiary of Öger Holdings. As of 1 February 2006, Öger's 45% share at Atlasglobal was taken over and Ali Murat Ersoy became the president of the board of directors at Atlasglobal. The company is led by its CEO Sermed Temizkanhad 730 employees (as of 2017).[3]
In August 2012, AtlasGlobal Airlines contracted Ryan International Airlines, a US airline, to operate religious pilgrimage flights to cities such as Medina and Tel Aviv. In January 2013, AtlasGlobal failed to fulfill the payments to Ryan International, which prompted the termination of the co-operation without advance notice. Ryan International Airlines, already in a bankruptcy reorganization process, was not able to recover from the loss and therefore faced impending financial difficulties, which led to its liquidation.[5][6]
Operational issues and end of operations
[edit]On 26 November 2019, AtlasGlobal announced a temporary suspension of all flights due to a restructuring of the airline. It was further announced that all ticket sales would be suspended until 16 December 2019 with flights planned to resume by 21 December.[7]
On 16 December 2019, Atlasglobal resumed scheduled flight operations, five days ahead of its previously announced return. Throughout the suspension it had maintained charter services, with two A321s serving domestic Turkish destinations as well Tehran and Baghdad. In a statement to the Saba news agency, Atlasglobal said its revised business plan will see it focus more on charters as opposed to scheduled flights. It did not disclose which routes would be dropped as part of the adjustment.[8]
On 7 January 2020, the airline announced it would be suspending operations again, until 9 February 2020. On 29 January 2020, it has been announced that AtlasGlobal returned their sole two Airbus A330-200s to their lessors.[9] On 12 February 2020, Atlasglobal filed for bankruptcy and halted its operations immediately.[4]
Destinations
[edit]



As of 19 January 2020[update], before suspending all flights, AtlasGlobal offered scheduled flights (excluding charter flights) to the following destinations:
| Country | City | Airport | Notes | Refs |
|---|---|---|---|---|
| Paris | Charles de Gaulle Airport | |||
| Tbilisi | Tbilisi International Airport | |||
| Tehran | Tehran Imam Khomeini International Airport | |||
| Baghdad | Baghdad International Airport | |||
| Sulaimaniyah | Sulaimaniyah International Airport | |||
| Yerevan | Zvartnots International Airport | |||
| Tel Aviv | Ben Gurion Airport | [10][11] | ||
| Beirut | Beirut–Rafic Hariri International Airport | [12] | ||
| Amsterdam | Amsterdam Airport Schiphol | |||
| North Nicosia | Ercan International Airport | |||
| Antalya | Antalya Airport | |||
| Istanbul | Istanbul Airport | Hub | ||
| London | London Stansted Airport | [13] |
Historic fleet
[edit]Over the years, the following aircraft types were operated:[14]
| Aircraft | Introduced | Retired |
|---|---|---|
| Airbus A319-100 | 2005
|
2019
|
| Airbus A320-200 | 2004
|
2019
|
| Airbus A330-200 | 2018
|
2019[9]
|
| Boeing 737-400 | 2004
2010 |
2005
2011 |
| Boeing 757-200 | 2001
|
2012
|
| Bombardier CRJ700 | 2005
|
2007
|
| Bombardier CRJ900 | 2006
|
2010
|
| McDonnell Douglas MD-83 | 2007
|
2007
|
Accidents and incidents
[edit]- On 18 August 2007, Atlasjet Flight 1011 from Ercan, Northern Cyprus to Istanbul, Turkey, which was operated by a McDonnell Douglas MD-83 (registered TC-AKN), was hijacked by two passengers shortly after take-off. The perpetrators claimed to be members of Al Qaeda carrying explosives, and demanded the pilots divert the aircraft to Tehran, Iran. Instead, the aircraft landed at Antalya Airport in Turkey at 08:15 local time, officially in order to refuel. Negotiations with the local authorities began, during which all females and children on board were allowed to leave. A ruckus occurred when other passengers and crew tried to flee, during which the hijackers surrendered. There were no notable injuries among the 138 other passengers and 5 crew members on board.[15]
- On 30 November 2007, Atlasjet Flight 4203 from Istanbul to Isparta crashed upon approaching Isparta Süleyman Demirel Airport, killing all 50 passengers and 7 crew members on board. The aircraft that operated this flight was wet-leased from World Focus Airlines.[16]
See also
[edit]References
[edit]- ^ "Neue Marke Atlas Global: Atlasjet zeigt globale Ambitionen – aeroTELEGRAPH". 21 March 2015. Retrieved 13 May 2017.
- ^ "Headquarters and Call Center Archived 7 July 2011 at the Wayback Machine." Atlasjet. Retrieved 16 February 2011.
- ^ a b "Directory: World Airlines". Flight International. 27 March 2007. p. 80.
- ^ a b "AtlasGlobal to declare bankruptcy after moving to Istanbul's new airport | Ahval". Archived from the original on 16 February 2020.
- ^ Rockford's Ryan International Airlines liquidating Archived 15 March 2018 at the Wayback Machine WREX. 12 January 2013. Retrieved 28 January 2014.
- ^ Charter Carrier Ryan International Airlines Grounds All Flights, Seeks Liquidation NYC Aviation. 11 January 2013. Retrieved 28 January 2014.
- ^ "Turkish airline AtlasGlobal temporarily suspends all operations". 26 November 2019.
- ^ "Turkey's AtlasGlobal resumes scheduled passenger operations". ch-aviation.com. 16 December 2019.
- ^ a b ch-aviation.com - Turkey's AtlasGlobal suspends A330 operations 29 January 2020
- ^ Liu, Jim (1 November 2017). "AtlasGlobal adds Istanbul – Tel Aviv service in W17". Routesonline. Retrieved 1 November 2017.
- ^ Liu, Jim (6 May 2019). "AtlasGlobal adds Antalya – Tel Aviv from May 2019". Routesonline. Retrieved 6 May 2019.
- ^ "AtlasGlobal Continues Middle East Expansion in S16". airlineroute. Retrieved 3 February 2016.
- ^ "AtlasGlobal resumes London Stansted flights from Oct 2016". routesonline. Retrieved 7 September 2016.
- ^ "Atlas Jet Fleet – Airfleets aviation". airfleets.net. Retrieved 13 May 2017.
- ^ Atlasjet Flight 1011 Aviation Safety Network.
- ^ Atlasjet Flight 4203 Aviation Safety Network.
External links
[edit]
Media related to AtlasGlobal at Wikimedia Commons
AtlasGlobal
View on GrokipediaCorporate Profile
Founding and Rebranding
Atlasjet Airlines was established on March 14, 2001, by Oger Holding AS as a private Turkish carrier initially licensed for unscheduled passenger and cargo flights, primarily operating charter services from Europe to Turkey.[2] The airline commenced operations shortly thereafter, focusing on leisure travel and tour group transport, with its base in Istanbul.[8] In February 2006, the Ersoy family, led by Murat Ersoy, acquired full ownership of Atlasjet from Oger Holding, marking a shift toward expanded domestic and international scheduled services under private management.[9] Under Ersoy ownership, Atlasjet grew its fleet and route network, transitioning from a predominantly charter model to include low-cost scheduled flights, while maintaining a reputation for affordability in the Turkish market.[5] This period of consolidation set the stage for further internationalization. In 2015, Atlasjet rebranded to AtlasGlobal effective April 1, reflecting its ambitions for broader global reach and to align with an expanding international business portfolio beyond Turkey-centric operations.[3][10] The name change accompanied updates to corporate identity, including a new logo and marketing strategy emphasizing connectivity to Europe, the Middle East, and beyond, while shifting primary operations toward Istanbul Atatürk Airport (later Istanbul Airport).[11] This rebranding aimed to position the airline as a competitive player in long-haul and regional markets, though it retained core low-cost elements from its Atlasjet era.[12]Business Model and Strategy
AtlasGlobal, originally operating as Atlasjet, employed a hybrid business model that blended low-cost carrier operations with charter services, emphasizing affordable fares and tourism-focused routes. Founded on March 14, 2001, Atlasjet initially concentrated on charter flights to support Turkey's tourism sector, transitioning to scheduled domestic and international services in 2004 to capture market share through focused differentiation and competitive pricing.[13] This approach relied on operational leasing for its fleet—growing from two to 16 aircraft by the late 2000s—to minimize capital costs while serving over 50 destinations in 35 countries, primarily linking Turkish hubs like Antalya and Istanbul to European leisure markets.[13] Revenue was predominantly derived from ticket sales, bolstered by marketing campaigns in traditional media such as television and newspapers, targeting price-sensitive vacationers rather than business travelers.[13] The 2015 rebranding to AtlasGlobal marked a strategic pivot intended to shed the "low-cost" connotation of "Atlasjet" and position the airline as a more globally oriented carrier with enhanced international ambitions. This shift introduced a mixed model incorporating full-service elements—like improved onboard offerings—at low fares, alongside continued charter operations and partnerships for route expansion.[13] The strategy emphasized diversification into scheduled international flights to Europe (e.g., Amsterdam, London, Paris) and the Middle East (e.g., Baghdad, Tehran), while maintaining hubs at Istanbul Atatürk Airport and Antalya for connectivity.[5] Fleet composition supported this by incorporating leased wide-body aircraft such as Airbus A330-200s for longer routes and narrow-bodies like A320 family jets for density, enabling flexibility without ownership risks; the airline operated up to 56 aircraft historically, though utilization varied with demand.[5] In response to mounting financial pressures, including high operational costs at the new Istanbul Airport after 2018, AtlasGlobal adjusted its strategy toward greater reliance on charter and pilgrimage flights (e.g., to Medina and Tel Aviv via codeshares) over scheduled services, aiming to stabilize revenue amid declining passenger loads.[14] This late pivot, announced in revised business plans, sought to leverage seasonal tourism and ad-hoc contracts but failed to reverse competitive disadvantages from Turkish Airlines' dominance and economic headwinds, contributing to operational suspensions in late 2019 and bankruptcy filing on February 12, 2020.[13][5] Overall, the model's emphasis on cost control through leasing and leisure segmentation provided initial growth but proved vulnerable to strategic indecision and external factors like currency fluctuations and airport relocations.[13]Historical Development
Establishment and Initial Growth (2001–2009)
Atlasjet International Airlines was established on 14 March 2001 by Oger Holding A.Ş., focusing on unscheduled charter passenger and cargo transportation for domestic and international routes.[15] Operations began on 1 June 2001 from its base in Istanbul, initially with two leased Boeing 757-200 aircraft, supporting tourism initiatives linked to Oger Tours, a German tour operator targeting Turkish destinations.[16] The founding aligned with Turkey's aviation market liberalization, enabling new entrants to challenge established carriers through flexible charter services.[5] In 2004, ETS Group—owned by brothers Mehmet and Murat Ersoy—acquired 50% of Atlasjet's shares, introducing tourism expertise from their travel operations.[17] Full ownership transitioned to the Ersoys in February 2006 when they purchased the remaining stake from Oger Holding, with Ali Murat Ersoy becoming board president.[9] This shift facilitated fleet modernization and expansion; by early 2006, the airline operated six Boeing 757s and nine Airbus A320s, alongside orders for three Airbus A321s and Bombardier CRJ900 regional jets.[18] During 2001–2009, Atlasjet grew by diversifying into scheduled domestic flights, capitalizing on rising demand for affordable air travel in Turkey.[19] The airline emphasized leisure routes to popular tourist spots, leveraging its charter heritage for seasonal capacity while building a scheduled network from Istanbul Atatürk Airport. This period marked initial consolidation, with the fleet evolution supporting increased frequencies and market penetration amid economic recovery post-2001 recession.[4]Expansion Under AtlasGlobal Branding (2010–2015)
In the early 2010s, Atlasjet Airlines pursued international expansion by integrating operations in Northern Cyprus, acquiring routes previously operated by Cyprus Turkish Airlines and incorporating an Airbus A321-200 into its fleet for these services.[20] This move, announced in August 2010, represented an effort to strengthen regional connectivity amid geopolitical sensitivities surrounding the island's divided status.[20] By March 2011, the carrier launched scheduled services from Istanbul to Tehran and Pristina, extending its network into Iran and Kosovo to capitalize on demand for point-to-point leisure and business travel.[21] These additions aligned with Atlasjet's strategy of targeting underserved markets in the Middle East and Balkans, leveraging its low-cost model to compete with larger Turkish flag carriers.[21] In July 2013, Atlasjet announced ambitions to establish up to six subsidiary national airlines in foreign markets, aiming to replicate its Turkish operations abroad through partnerships and local basing.[22] CEO Sami Alan emphasized this as a pathway to organic growth beyond charter flights, though implementation details remained limited in subsequent years.[22] This period of route diversification and strategic planning culminated in a corporate rebranding to AtlasGlobal effective April 1, 2015, intended to signal the airline's evolving focus on global reach rather than domestic or regional emphasis.[3] The name change, following earlier identity updates since 2004, accompanied a shift in headquarters oversight to Istanbul Atatürk Airport and preparations for further international route additions.[3][10]Peak Operations and Emerging Pressures (2016–2018)
In 2016–2017, AtlasGlobal expanded its operations to their zenith, operating a fleet of 27 Airbus narrowbody aircraft comprising A319, A320, and A321 models configured for both economy and business class seating.[23] The carrier leveraged Istanbul Atatürk Airport as its primary hub, alongside a secondary base in Antalya, to serve leisure and VFR traffic on point-to-point routes across Europe, the Middle East, and select Asian destinations, including Amsterdam, London, Paris, Baghdad, and Tehran.[5] This network growth capitalized on Turkey's geographic position bridging continents, with additional codeshare agreements—such as with Air Serbia—enabling access to five new European cities: Prague, Berlin, Zurich, Sofia, and Kyiv.[24] In December 2017, Skytrax certified AtlasGlobal as a 4-star low-cost airline, citing enhancements in cabin comfort, ground handling, and product consistency.[23] The airline supplemented its scheduled services with charter operations, including Hajj and Umrah pilgrimages to Medina via wet-leased aircraft and seasonal flights to Tel Aviv, while its Ukrainian subsidiary connected Istanbul to Odesa starting in 2015.[5] Fleet utilization emphasized high-density configurations to maximize load factors on short-haul routes, supported by wet-leasing arrangements for widebodies like the A330-200 during peak seasons.[5] However, underlying vulnerabilities emerged as fuel prices, largely USD-denominated, and foreign-currency aircraft leases strained margins amid intensifying competition from full-service carriers like Turkish Airlines and low-cost rivals such as Pegasus Airlines. By 2018, macroeconomic headwinds in Turkey began eroding these gains, with the Turkish lira depreciating over 40% against the US dollar, driving up import costs for aviation fuel and maintenance.[25] [26] Inflation surged above 20%, compressing domestic demand and prompting AtlasGlobal to curtail unprofitable routes to preserve liquidity.[27] These pressures, rooted in Turkey's widening current account deficit and reliance on external financing, highlighted the carrier's exposure to currency volatility despite earlier diversification efforts.[28]Operational Aspects
Destinations and Route Network
AtlasGlobal's route network was hub-and-spoke centered on Istanbul Atatürk Airport until 2018, after which it partially shifted to Istanbul Airport, with secondary operations from Izmir Adnan Menderes Airport.[29] The airline focused on scheduled passenger services to domestic Turkish cities and international destinations across Europe, the Middle East, Central Asia, and the Caucasus, leveraging Turkey's geographic position for connectivity between these regions.[5] At its operational peak in 2018, AtlasGlobal served approximately 50 destinations in over 30 countries, comprising 9 domestic routes and 41 international ones, with a emphasis on point-to-point flights catering to leisure, business, and diaspora travel.[29][30] Domestic routes linked Istanbul to key Turkish cities including Adana (ADA), Antalya (AYT), Bodrum (BJV), Dalaman (DLM), Gaziantep (GZT), Hatay (HTY), Izmir (ADB), Kayseri (ASR), Konya (KYA), and Trabzon (TZX), supporting tourism to coastal resorts and regional connectivity.[29][8] Internationally, the network extended to European hubs such as Amsterdam (AMS), London (LGW/STN), Paris (CDG), Düsseldorf (DUS), Copenhagen (CPH), Stockholm (ARN), Milan (MXP), and Zurich (ZRH); Middle Eastern cities like Beirut (BEY), Tel Aviv (TLV), Tehran (IKA), Mashhad (MHD), Tabriz (TBZ), Urmia (OMH), multiple Iraqi destinations (Baghdad BGW, Erbil EBL, Sulaymaniyah ISU, Basra BSR, Najaf NJF), Jeddah (JED), Medina (MED), Kuwait (KWI), and Doha (DOH); Russian points including Moscow (DME/VKO), Krasnodar (KRR), Makhachkala (MCX), Nizhnekamsk (NBC), Nizhny Novgorod (GOJ), and Samara (KUF); Central Asian and Caucasian cities such as Aktau (SCO), Astana (TSE), Karaganda (KGF), Shymkent (CIT) in Kazakhstan, Tbilisi (TBS) in Georgia, Yerevan (EVN) in Armenia, Chisinau (RMO) in Moldova, Belgrade (BEG) in Serbia, and Zaporizhzhia (OZH) in Ukraine.[29][31][10] The network's expansion included new routes like daily Istanbul-Amsterdam and Istanbul-Paris services launched in August 2015, reflecting growth in Western European demand.[10] A significant portion of international traffic targeted Iraq, Iran, and Russia, driven by ethnic ties and economic links, while European routes supported tourism and expatriate flows.[32] By late 2019, prior to suspensions, the airline maintained services to 23 Turkish cities alongside international points in Russia, Saudi Arabia, Kuwait, Iran, Iraq, Israel, and Lebanon.[31]| Region | Key Destinations |
|---|---|
| Domestic (Turkey) | Adana, Antalya, Bodrum, Dalaman, Gaziantep, Hatay, Izmir, Kayseri, Konya, Trabzon |
| Europe | Amsterdam, London, Paris, Düsseldorf, Copenhagen, Stockholm, Milan, Zurich, Belgrade |
| Middle East | Beirut, Tel Aviv, Tehran, Mashhad, Tabriz, Urmia, Baghdad, Erbil, Sulaymaniyah, Basra, Najaf, Jeddah, Medina, Kuwait, Doha |
| CIS/Caucasus | Moscow, Krasnodar, Makhachkala, Astana, Aktau, Tbilisi, Yerevan, Chisinau, Zaporizhzhia |
